Professional Books


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Professional Books sorted by Average customer review: high to low .

Professional
The Professional Bartender's Handbook: A Recipe for Every Drink Known - Including Tricks and Games to Impress Your Guests
Published in Kindle Edition by Atlantic Publishing Company (FL) (2007-11-30)
Author: Valerie Mellema
List price: $21.95
New price: $9.99

Average review score:

Should be on the shelves of any library catering to food professionals.
Helpful Votes: 1 out of 2 total.
Review Date: 2008-04-02
Collections catering to culinary professionals, especially bartenders, will find here an excellent handbook which offers tips and tricks to running a bar, big or small. From recipes for nearly 1,500 different cocktails, shooters and even some non-alcoholic drinks to tips on developing drink promotions and refining presentation, The Professional Bartender's Handbook should be on the shelves of any library catering to food professionals.

Useful; lots of off-the-beaten-path drinks
Helpful Votes: 1 out of 2 total.
Review Date: 2008-03-17

Ever wonder what the difference is between Irish whiskey and Scotch whiskey or a lambic and a lager? Or whether that bottle of tequila is still drinkable? Do you know what V.S.O.P. stands for? Want to brush up on your skills as a sommelier? Whether throwing a fantastic party or tending bar professionally, this is an indispensable reference to keep on hand.

Ms. Mellema provides a rundown on setting up a bar complete with lists of how much and what kinds of alcohol and accoutrements to buy, and offers tips on management including how to obtain a liquor license and the different types of insurance policies the prospective bar owner is likely to encounter. But the real meat of the book is the nearly comprehensive listing of drink recipes. While I do have to take off points because there's no recipe for a mojito (there is a recipe for caipirinhas, though), I was really impressed with how many off-the-beaten-path drinks are included. I ran several of the more difficult drink requests past my favorite local bartender and they weren't even in her book!

But although I've discovered several new drinks I love and learned a few new toasts, my favorite part of this book is definitely the final chapter in which bartenders talk about their favorite (and most hated) things about their profession. I have a lot more sympathy for bartenders now, and I won't be ordering frozen drinks anymore!

The Professional Bartender's Handbook
Helpful Votes: 1 out of 2 total.
Review Date: 2008-02-17
From Alien Love Juice to the classic Manhattan, the Professional Bartender's Handbook by Valerie Mallema, is quite complete, not only in its collection of 1,500 drink recipes but in its sheer amount of useful advice in all things pertaining to running a successful bar.
Mallema offers her readers an indepth, but straight-forward, look into the bar business, whether that be in opening a bar or club or in setting up the at-home bar. It's a great read for both the beginning bartender and the entrepreneur.
Useful information abounds when it comes to the different types of beers, liquors and wines, pairing wine with food, using bartending tools, slicing fruit and pouring an accurate shot. There's information on how much liquor to buy for a party to how to determine profits when purchasing an alcohol establishment. Entrepreneurs can get a good idea of what it will take to open their dream bar, from choosing a theme and furnishings to financing and researching liquor and labor laws.
And, with a section on drinking games and toasting suggestions, the Professional Bartender's Handbook is way more than just a collection of recipes.
5 stars

The Professional Bartender's Handbook
Helpful Votes: 1 out of 2 total.
Review Date: 2008-02-02
If you ever wanted to start a bar, this book is for you! The Professional Bartender's Handbook covers everything you need to know from what type of bar do you want, how to manage a bar, how to stock it, and drink recipes (non-alcoholic also). The highlight of the book is the section on case studies from bartenders who tell us the best and worst things about being a bartender. With 1500 drink recipes, this makes a great present for pretty much anyone who drinks! Cheers!

You (or Someone You Know) Needs This Book
Helpful Votes: 3 out of 4 total.
Review Date: 2007-12-24
The Professional Bartender's Handbook is an easy-to-use book for anyone. If you're stocking your own bar there are lists of what and how much to buy (including alcohol, mixers, and extras), what tools to have on hand (types of glasses, spoons, strainers--who knew?). There's even a chapter on really starting a bar--from business plan through OSHA regs and promotions.

As for recipes, the book has 1500 of them, from A Bat and a Ball to Zuma Buma, with a separate section for non-alcoholic drinks. Over 200 pages filled with recipes! None are indexed, only alphabetized, so if you're looking for various martinis--from apple to vodka, you could be skimming pages for awhile.

The book starts with the basics about liquor, like the difference between Haitian and Jamaican rum, how wines should be served, etc., There's even a chapter on drinking games and toasts--what more could you want? Everything you need to be a fantastic bartender is right here.

Professional
Professional Guide to Diseases
Published in Hardcover by Lippincott Williams & Wilkins (2001-02-15)
Author:
List price: $44.95
New price: $28.00
Used price: $0.16

Average review score:

Birthday Gift
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-24
I am very Pleased with this book. I bought it for my daughters birthday she is a Nursing Assistant and is going to college to be an RN she loves the book. Amazon is a great place to buy books. Thanks Really enjoyed the book.

Highly Recommend
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-18
I used previous versions of this guide to study in nursing school as the college disease manuals were too detailed. As a nurse, I use this manual not only for my own information and treatment of patients, but for patient teaching. Written in an easy to read, concise format, with symptoms, diagnostic information, and treatment protocols, I highly recommend this for the professional and the individual interested in having disease information readily available at home.

Professional Guide to Diseases
Helpful Votes: 13 out of 14 total.
Review Date: 2001-08-29
This is the BEST medical book to have in your home health care library. I have the second addition and have used it countless time to look up ailments for my family and friends. Although it is written for the medical professional, I find it very readable for a layman like myself. When I became very ill with viral encephalitis, this book helped me understand what was happening to me, how to take care of myself, and to show my family what I was going through so they wouldn't worry. ... Again, I would recomend this book to the non-medical reader as a wonderful reference they will come bact to time and time again. ... And as an author, this text offers good hard facts on medical conditions my fictional characters have. ... Good book, I'm ordering the newest version today.

Professional Guide to Diseases
Helpful Votes: 14 out of 14 total.
Review Date: 2003-01-19
This is an excellent book, pure and simple. It covers a wide variety of diseases, and explains each one well without going into excess and causing "information overload" (as some other medical reference books tend to do). Its format is clear and easily readable. It offers sound clinical and laboratory findings, making it a great resource material for students (such as myself). What impresses me the most is its coverage of the more rare diseases, something often neglected in other texts. I have found it invaluable in my studies, and highly recommend it.

excellent resource for the health sciences
Helpful Votes: 3 out of 3 total.
Review Date: 2006-08-21
I used the book as much as I did my drug and nursing procedure book during nursing school. I wished I had it when I was in respiratory therapy school years ago because it's a fantastic book. It's concise, accurate and organized very well. It also further organizes each heading by causes, signs/symptoms, how diagnosed and treatment, etc.

Professional
Professional Jini
Published in Paperback by (2000-07-31)
Authors: Sing Li, Ronald Ashri, Mile Buurmeijer, Eric Hol, Bob Flenner, Jerome Scheuring, Andrew Schneider, and Mile Burmeijer
List price:
New price: $20.44
Used price: $5.65

Average review score:

Your the man Sing
Helpful Votes: 0 out of 0 total.
Review Date: 2003-03-12
After looking at all the JINI books available except the O'Reilly one, I found this book to be best....by far!
If you want to learn peer to peer computing, start with this book at page one and read all the way through...you will not be dissapointed.
It has everything, great on code...it will show you how to code JINI, philosophy, ideas, implementations etc...

Sing...when are you going to publish again??? You are great!
If you do, I hope its a topic that I need..

Thanks
- Adam

Lots of material and code
Helpful Votes: 0 out of 0 total.
Review Date: 2003-01-20
I used this book in parallell with other books.

Chapters on networking and RMI were very useful.

It helped me to understand Jini, though I got a lot of help reading other textbooks in parallell.

Issues on agent techonology were very interesting.

A complete, detailed, well-written book
Helpful Votes: 1 out of 1 total.
Review Date: 2001-09-04
Mr. Li starts out with a section focusing on advanced RMI and CORBA, and how they relate to Jini. The CORBA section includes examples for building a Java client/server using the ORB that comes with the JDK, as well as using a C client on Linux with the free ORBit ORB. An excellent overview of CORBA for people who have never used it or simply haven't used it with Java.

His writing is detailed, explaining how things are done and why they're done that way; after reading this book you will have an excellent understanding of Jini. For example, the detailed discussion and the several examples on UDP multicast and how it is used in the Discovery protocol was quite fascinating. I found the case study chapters, accounts of real-life applications of Jini and JavaSpaces, to be very interesting to read as well.

Overall, an inforative, highly readable book aimed at advanced developers.

Very readable for practitioners
Helpful Votes: 2 out of 3 total.
Review Date: 2001-01-31
This one of the few tech books I've been able to read easily on an airplane. It's thick (886 pp), but readable. I like the way the source code is broken into greyed boxes, with comments on each section between. Duh! Why read comment code if you don't have to? Thank you. All the pages feel clean and light.
The language is disarmingly simple and straightforward without being mired in pure fact. That's harder than it looks. This book is also the most natural walk-up to discussing Jini that I've read. The author's treatment of dynamic stub downloading, in particular, doesn't worry if the reader can hold the mental process in his head; it explains the concept once, then provides a checklist for putting the sample code in motion. Repetition is the mother of learning.
Take the title seriously; it's for "professional" readers, but take that to mean practitioners of the language and distributed computing. The "aha's" in this book will escape anyone who thinks typing in the code will reveal all. It definitely helps to bring some background to the party.
The typos per page grow as you go, but they're not too distracting. The usual is a missing "the" or "is," but I didn't see one that sacrificed meaning. I hate to concede this point entirely to the reality of whiz-bang technical publishing; I think proofreaders just ain't what they used to be.

Jini development through example and application
Helpful Votes: 21 out of 21 total.
Review Date: 2000-09-29
Unlike some other reference style books for Jini, this book seeks to support the development of Jini applications by being firmly directed at programmers with an unashamedly practical approach. Not only does it provide adequate coverage of the key concepts and issues involved, but it leads the reader through the details of systems development through extensive and very specific code examples. In this way, devevlopers can review and understand Jini by example, and borrow from the structures presented.

While the core of the book is firmly focussed on Jini technology (and the related JavaSpaces) together with the development utilities and tools that surround it, the complete picture is provided by two other sections that start and end the book.

First, there is an extensive discussion of Java and related networking technologies. This is important in order to situate the discussion of Jini itself and understand its position in the broader computing field. In particular, RMI and CORBA are introduced at the start to provide a context, and to show how they complement Jini on the one hand, and can be used with it on the other. This is very good if your familiarity with these is limited.

Second, the final section contains several application descriptions that show both the kind of applications that might be constructed with Jini, and how the power of Jini can be used in effective and novel ways. These chapters are written by people actually involved in Jini systems development, and describe real systems rather than toy educational examples. Specially interesting to me was the Paradigma agent framework, itself opening up an interesting set of possibilities for further development.

In summary, the book covers background and complementary material, Jini fundamentals and case-studies, all in one coherent whole. Backed up with real code examples throughout, it is an excellent place to start both for the Jini developer and also for those seeking a good source of information on Jini and related technologies. Perhaps most interesting, however, is the variety of illuminating applications that provide a valuable source of ideas and inspiration.

Professional
Professional Pilot's Career Guide
Published in Paperback by McGraw-Hill Professional (2007-06-15)
Author: Robert P. Mark
List price: $24.95
New price: $13.89
Used price: $15.08

Average review score:

Must Have
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-02
I am a soldier who is looking into becoming a pilot when I get out. I do not know anything about the professional piloting industry, so I decided this book would be a good place to start, and it was a great choice. It gives very deep insight into every type of professional piloting out there, including regional, national, and international airline piloting, as well as corporate/business piloting, fractional and charter piloting, and contract piloting. The author has sections devoted to these different categories and there are many interviews with pilots in each of the categories, as well as insight into the top companies and corporations in each. There is also a chapter devoted to choosing the right flight school and a chapter on how to conduct interviews once you are qualified, and more. The only bad thing about this book is that there are some parts that get into all the technical pilot lingo that a newbie like me does not understand, but that will come with the education, and then I can read the book again, too easy. I highly recommend this book to any individual who wants to get paid to fly.

Very helpful career book
Helpful Votes: 0 out of 1 total.
Review Date: 2008-01-23
Purchased this for a young man planning to apply for a pilots job, and he told me it was very helpful.

A must buy for future pilots
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-07
This is a must have book for any future commercial pilots. The writing style has something to be desired, but he gets his points across.

Every High School Library Needs This Book!
Helpful Votes: 2 out of 2 total.
Review Date: 2008-01-19
It's a truth that most every young person's interest in aviation will lead them to consider flying as a career. Rob encapsulates for them the essence of how to get started on the path to a professional pilot career. While there are a lot of books on the subject, the Professional Pilot's Career Guide not only manages to cover just about every variation of how one can get paid to fly, but also gives them a dose of reality about the good, the bad, and the ugly (including the "Order of the Sleepless Knights" aka Freight Dogs). What really makes Rob's book interesting and readable is the sidebar slice-of-life stories about real people "living the dream". My opinion is that this book belongs on the shelf of every high school library in the country.

The Professional Pilots' Career Guide is not just for wanna-be's and newbies. There is a lot of valuable information for those who maybe considering shifting career gears by branching off into a different flying job. The book also includes a section on the do's and don'ts of interviewing for the job and on resources available on the Internet.

Anyone interested in getting started (or moving up) in their professional pilot career should consider reading this book to get the edge on their competition.

IT'S IN THERE
Helpful Votes: 2 out of 2 total.
Review Date: 2007-12-18
I was a fighter pilot in the USAF,USAirways captain for 28 years, and have written 5 books on airline safety. Since I have been flying for over 70 years, I thought I knew something about aviation , this book proved me wrong. First I want to congratulate Robert Mark on the fact that he was an Air Traffic Controller for 10 years, that got my attention quickly. Rob has over 6,000 hours in the air and has produced a remarkable book.

If you want a job as a pilot, don't know whether to try for a small or large carrier - Wonder about prerequisites to fly airlines, wonder about pay scales on small or large carriers --- Its In There
Wonder about how to look and act at a job interview - Important websites for pilots--Its In There.

I only wish that I had read this book before I applied for my first flying job, it would have helped me to find the proper track, and follow it.

Professional
Reinventing Ourselves After Motherhood: How Former Career Women Refocus Their Personal and Professional
Published in Paperback by Contemporary Books (2000-04-01)
Author: Susan Lewis
List price: $14.95
New price: $14.85
Used price: $1.05
Collectible price: $38.43

Average review score:

Best book I've read on motherhood yet
Helpful Votes: 10 out of 10 total.
Review Date: 2002-02-01
How I wish I could give this book ten stars! If you're tired of hearing about the Mommy Wars and want to read about women who've somehow managed to balance work and motherhood, this is the book for you. Susan Lewis clearly is coming from the assumption that we all love our kids, and we all have unique gifts to present to the world, but unfortunately the reality is that we live in a culture that doesn't have a lot of respect for parenthood--or for women's choices, for that matter. You know how it goes--if you stay home with the kids, you're an underachiever; if you have a full time job, you're self-centered, if you work part-time so that you can be there for your kids, well you have to be screwing up both jobs then, right? :) Lewis interviewed ten women like herself, all of whom gave up full-time high-powered careers to spend time with their children. Some downshifted to part time, some switched to a less demanding career, some just gave up a career altogether. What these women have to say about the decisions they made really surprised me and inspired me, and often made me laugh. Lewis herself cracked me up with her descriptions of being available for monosyllabic teenage boys, or being humbled by her utter failure at baking a batch of brownies from a mix.
I also think this would be a great book for any young woman who wants to "have it all" to read. It really does give a realistic picture of both worlds, work and home, and helps you think think creatively, and sensibly (love how Lewis, before she got pregnant, thought that the first year of her baby's life would be a great time to sail around the world!). Yes, combining motherhood and career can be done, but as these women show, you've got to be creative, you've got to be true to your instincts, and you shouldn't give a hoot about whether you've got a glamorous enough self-description to impress people at cocktail parties!

Not the life we expected when our careers came first . . .
Helpful Votes: 12 out of 12 total.
Review Date: 1999-04-19
When I walked away from a prestigious, well paid career a decade ago, I knew it was merely in order to take a "sabbatical." With two young children, I feared I might lack the stamina to launch into a new position in the investment industry, where I'd spent the prior 17 years. When they were in school all day . . . that would be the time to jump in again . . . Skip to 1999. I've not yet jumped back in, but I've learned a tremendous amount about paid work vs. volunteer work and how a frantic pace compares with a busy, but manageable, workaday stride. I've learned that there are still pointless and destructive preconceptions on both sides of the working/non-working mother issue. Though I felt somewhat unique during the early years of this transition, I apparently had plenty of company. Susan Lewis, author of "Reinventing Ourselves after Motherhood" was obviously sharing my experience. She, however, took the time to write a wonderful book about all of us who grew up post-feminist revolution and tremendously conflicted about work/family choices. Through her own often amusing and always insightful anecdotes, and through her gleanings from scores of interviews with mothers of all ages, she has come up with a highly readable narrative. Unlike so many others who've written on the topic, however, Lewis succeeds in evenhandedness. She knows the path she's taken is probably best for her, but doesn't insist that everyone else should be tagging along. This book should be of interest to a wide range of readers, including both mothers at home and mothers at work. (A few enlightened fathers might even be induced to have a look!) It might be most valuable to young women who know these life-altering choices lie just ahead. A satisfying read.

An excellent book for mothers struggling to "do it all".
Helpful Votes: 3 out of 3 total.
Review Date: 1999-07-19
I thoroughly enjoyed this book. Lewis tells us how women have coped with the biggest life altering experience of all...motherhood. I wish it was available when my first child was born. I felt so alone juggling to combine motherhood with a career. The anecdotes in the book are so funny because they are real. It feels like a chat with your closest friends telling you what was the "last straw" incident that forced them to make changes. What is most interesting about the book is the variety of solutions that women came up with. There are no right or wrong answers because every family is unique. Having the insight on what changes others have made will get you thinking creatively.

If you're a new mom and an old "professional", read this!
Helpful Votes: 4 out of 4 total.
Review Date: 2000-03-16
If you are struggling with how to manage your career AND love your baby AND nurture your family, read this book! It's like talking to a best friend who understands who you were before you had a baby and what you feel now. I am still struggling with "what to do next"...this book empowered me to do what's best for me (not based on anyone else's "should do's").

Ms. Lewis has a great writing style...easy to read with thoughtful stories. I stay up late at night (or get up before the baby wakes up) just to get another chapter read.

An insightful and humorous book about motherhood.
Helpful Votes: 5 out of 6 total.
Review Date: 1999-05-01
Susan Lewis is the Erma Bombeck of the babyboomer generation! She is a brilliant writer who has managed to weave together the stories of many different women to make a very strong statement. It is not just about "staying home", it is a book that will be enjoyed and provide insight to every mother, past present and future. I wish I had read this book 15 years ago when I was pregnant with my first child! A timely gift for Mother's Day, there is hardly a woman on the planet that cannot relate to this book. Susan E. Lewis has a wonderful writing style that weaves humor throughout making this a thoroughly enjoyable read. Fathers would also benefit and enjoy this book

Professional
Road to Teaching: A Guide to Teacher Training, Student Teaching, and Finding a Job
Published in Paperback by BookSurge Publishing (2008-02-12)
Author: Eric Hougan
List price: $13.99
New price: $13.99

Average review score:

this book is a MUST!!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-19
Definitely a must for teachers, and I cannot wait to put some of the ideas into practice!! With this easy read, Eric Hougan lets the reader understand exactly what teaching is all about!! I told all of my teacher friends about this book as they will not regret it!!

Teacher Training
Helpful Votes: 1 out of 1 total.
Review Date: 2008-02-19
I am student teaching now and struggling a bit with classroom management. This book had good ideas that are relatively easy to implent. I am going to try some of these strategies in my class.

So Simple Sooo Helpful WOW
Helpful Votes: 2 out of 2 total.
Review Date: 2008-09-30
This book is a must have!! I always read reviews and consider what the reader says, well please believe me, When I say get the book. It is so simple to ready I couldn't believe the insight it gives and tips for Students, Pre-service teachers and Student teaching. I highlighted and tagged pages. I am very pleased!! Eric did an awesome job on creating a book for the "unknowns" A lot of websites and examples, book references. Again a very great book for Teachers to be, get it early.

Good for new teachers
Helpful Votes: 2 out of 2 total.
Review Date: 2008-04-06
This book gives great, practical advice for those just entering the profession or working toward a teaching degree. As a current teacher, I really like the strategies the author gives--they are realistic and seem easy to implement. I wish this book was around when I was entering the profession!

Great resource
Helpful Votes: 3 out of 3 total.
Review Date: 2008-07-05
This book came in handy as a student teacher and when applying for teaching jobs. I appreciated the strategies on how to jump-start my student teaching on a positive note by creating relationships with my students and CT. Even though I have now completed my student teaching, I will continue to use many of the book's classroom management and discipline tips in my own classroom, such as the question & answer box and bellnote activity. I recommend this to any student teacher."

Professional
Sales Power (Use the Power of Your Mind to Increase Your Sales Ilva Method of Selling/Audio Cassettes)
Published in Audio Cassette by HarperAudio (1991-12-01)
Author: Jose Silva
List price: $18.00
Used price: $7.98

Average review score:

Your mind at it's most powerful
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-21
If you do what Jose says, this audio will help help you achieve things you may have never though possible, and without as much effort as you thought was needed.

Self-Mastery 101
Helpful Votes: 1 out of 1 total.
Review Date: 2008-07-01
The book starts with some background on Jose Silva, who taught himself and developed these techniques on his own. That's a pretty amazing feat. It then goes into the basics of his techniques.

His method for meditation and achieving the alpha state is better than any other method I have tried. Like anything else, it takes practice, but he does give helpful examples of how people use his method to improve health, diagnose medical problems, and develop ESP, just to name a few.

Like he states, you probably want to read the book all the way through first, then go back and re-read the key sections to learn the process. He even has a checklist which shows what pages describe the various techniques. Makes you want to take one of the Silva seminars.

Excellent book.

How to train yourself mentally and devlop effective mindset
Helpful Votes: 14 out of 15 total.
Review Date: 1999-01-29
This program provides a person who always wonders what makes the top 10% sales people act, think and execute the way they do. Then, the program provides several techniques to develop these skills in your subconscience and you will be amazed on how easy things positively change. Implementing this program in your life will give you the mindset you always wanted to have to put yourself at the top.

Coupled with baisc sales and mind exercises its great.
Helpful Votes: 16 out of 17 total.
Review Date: 1999-10-12
This book is awesome, I was trying to motivate myself to get off my but and build a Multi-level Marketing business. It showed me not only how to maintain good records to track my progress, but also how to increase my desire to build my business. It showed me how to live my life from the inside out, and let my most valuable employee go to work for me. "MY MIND" I recommend it to anyone wanting to change their life and live their drems. There are three authors that I will read for the rest of my life, Cathering Ponder, Napoleon Hill, and Jose Silva I'm looking for miracles to happen this year and you will to after reading this book.

The best book I've ever read on self-improvement!
Helpful Votes: 8 out of 11 total.
Review Date: 1999-04-06
I've read a lot of books on selfimprovement. This one beats them all. Read it!

Professional
Same Game New Rules: Contemporary Insights For The Advanced Sales Professional (Book and Audio CD)
Published in Paperback by Winpointe Publishing (2003-10-01)
Author: Bill Caskey
List price: $31.95

Average review score:

Selling is an ethical profession
Helpful Votes: 0 out of 0 total.
Review Date: 2006-01-24
The author presents the best thinking about selling. I liked this book for its very professional approach to customer satisfaction and segmentation rather than the link between number of cold calls and number of appointments. The CD does a great job of presenting the basic concepts of the book and is so sensible for those of us that are on the road so much of the time. Basic concept -- get referals by being a professional and dealing honestly with your customers.

Same Game New Rules
Helpful Votes: 1 out of 1 total.
Review Date: 2001-05-16
From the very first time I picked up the book, it amazes me, how many of the points the author makes, that I was unintentionally guilty of actually commiting.

Initially, I was apprehensive to even speak to a suspect, prospect, or an existing client, until I finished reading the book at least once. I was fearful that if I had not, I may say or do something that would prove fatal to yet another sales call.

In all the years of education, self help books, seminars, and motivational speakers, I have finally found an author who hit the mark for me. Thanks Bill.

Account management for results
Helpful Votes: 2 out of 2 total.
Review Date: 2002-01-28
Many of the sales 'How to' books on the market are formula based and would like you to think selling was simply a matter of memorizing the right phrases and smiling at the right times. I found Mr. Cakey's book, Same Game, New Rules to be refreshing and from my experience exactly on target for developing the right thought processes for account management in today's fast paced and competitive marketplace. This isn't a book on just making a sale. It's about doing the right things for both your company and your customer. This means profit for your business (not just low margin sales revenue) and a customer that recognizes the 'value proposition' your organization brings over your competition. Logically organized and well written.

Like no other sales book I've ever read
Helpful Votes: 3 out of 4 total.
Review Date: 2002-06-01
When I first read the philosophies in this book, I was excited and relieved. It was what I had always been looking for as a sales professional. Selling, with intention and integrity. I see all the ways that I got in my own way and sabotaged my own sales success. By implementing the insights in this book, I have already closed new business and am working smarter than ever before.

Offers the corporate marketeer twenty-three new insights
Helpful Votes: 3 out of 3 total.
Review Date: 2001-03-02
Same Game, New Rules: Contemporary Insights For The Advanced Sales Professional offers the corporate marketeer twenty-three new insights that will provoke serious thought into the philosophy and mechanics of selling. Bill Caskey draws from psychology, philosophy, and basic human nature to produce an invaluable handbook for achieving a heightened and productive awareness about selling and business achievement. Highly recommended reading for the novice entrepreneur as well as the experienced professional marketeer of goods or services, Same Game, New Rules will transform the reader into new ways of thinking about the ages old game of selling.

Professional
Shipley Associates Proposal Guide for Business and Sales Professionals
Published in Spiral-bound by Shipley Associates (2006-06-30)
Author: Larry Newman
List price: $89.95
New price: $89.95
Used price: $83.88

Average review score:

The Mystery of How to Win More Business at Lower Cost, Deciphered
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-16
Shipley Associates has hit another grand slam! The third edition is a must-own, must-read, must-keep-on-your-desk, one-stop-general-and-specific resource for any serious business development, capture management or proposal professional who wants to "kick it up another notch!" The clearly stated messages are underscored by textual and graphic examples that reinforce the written word. It is very easy to use because it is organized alphabetically, printed on quality heavy-duty paper, and bound with spirals that ensure the book remains open at your page of interest. Use the principles in this book and tailor them to your enterprise and you will win/capture more business at lower cost, reduce your risks, and increase your profits.

The BEST Proposal Guide Available Today
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-09
I recently joined the small business world, having left Northrop Grumman after 25 years and joining my wife's woman-owned, 8(a) small business doing consulting and training in project management and systems engineering. As a result, I now write proposals (among other efforts), and The Shipley Associates Proposal Guide is without question THE BEST proposal guide I have found thus far. I first bought Tom Sant's "Persuasive Business Proposals", and I liked it, but it doesn't come close to the value this book brings (I also have a couple of others as well, which I have used for comparison purposes).

The layout of the material is excellent, making it a ready-reference for casual use also. There are many different examples, best practices, and suggestions that are very helpful, even for small businesses. I also like the way the book is bound - it's a plastic spiral-bound hard cover, which makes it so that you can easily lay the book open (flatter) on a desk.

The interesting thing is, I liked the book enough that if I get the chance, I may take the class they offer (especially if they ever bring it to Hampton Roads, VA). If the book is this good, the class surely must be of value as well.

Organized, concise and informative...
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-06
Well-organized and clearly worded, this book also includes a lot of visual examples and cues that help the reader. I really appreciated the use of guidelines accompanied by explanatory text and examples. Having managed a proposal center for a defense contractor, it was evident that the author has a lot of practical experience to share with the reader. I think this is one of the best texts available on this topic and anyone who responds to federal RFPs should find this book very helpful.

Shipley Proposal Guide
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-02
Great book. It helps very much when submitting quotes to the Federal Government, in response to RFQ's and RFP's.

Required Reading for Proposal Managers
Helpful Votes: 0 out of 0 total.
Review Date: 2007-09-26
The Shipley Guide is undoubtedly the best proposal reference tool on the market. Every page is filled with best practices and practical suggestions for managing the proposal process. All proposal managers should be required to read this book.

Professional
Short Guide to Action Research, A (3rd Edition)
Published in Paperback by Allyn & Bacon (2007-01-27)
Author: Andrew P. Johnson
List price: $44.00
New price: $39.23
Used price: $38.00

Average review score:

Easy Read and Simplifies the Process
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-30
While working through my thesis I was required, and also elected, to purchase several books. Johnson's book is by far the easiest to read and puts this sometimes daunting process into a manageable perspective. It's not enough all by itself, but it is a must have addition.

Simple but clear
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-30
This book is required for a graduate class in special education research. It is a practical and simply-written guide to producing decent research in the field of education. While action research is not as "rigorous" as traditional, scientific research, there are benefits for trying a strategy and measuring results. Whatever we can do to measure what we're doing, and report/share it, is good!

Simple and complete.
Helpful Votes: 10 out of 10 total.
Review Date: 2003-09-27
This book will tell you exactly how to conduct an action research project in your school or classroom. It takes you through ever step of the process and describes how reports and papers should be presented. It presents a variety of ideas for data and data collection, and describes how to analyze qualitative data. the most important chapter for me was the chapter that described how to use action research for a thesis or disertation. The author describes what would go into each chapter.

Excellent for students and practitioners
Helpful Votes: 10 out of 10 total.
Review Date: 2003-04-04
Teachers, administrators, human service personnel are often encouraged to be engaged in action research. However, obtaining a sound, thorough but readable text to assist such professionals in conducting action research has been very difficult. This book fills this void wonderfully. The book lays out the steps of action research, provides practical examples all in a way that is scholastically sound but engaging and interesting reading. No mean feat for any book on research! I would highly recommend this for working practitioners and for guides for students involved in masters and even doctoral projects associated with action research. An excellent resource!!

Good Project Starter
Helpful Votes: 3 out of 3 total.
Review Date: 2007-03-19
I bought this book to have a glimpse at what was awaiting me in my upcoming Action Research class for my masters program. I found the samples much better in comparison to the custom book that my program offered for this class. It gives a step by step directions, I know I will have to use it for further classes in my upcoming Doctorate degree. This book is a good place to start if you have no idea of where and how to start your project for research.


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