Professional Books

I love starting the day with this, eveyone wants my old ones when I finish. I think Dilbert seems to relate to every office.

This daily comic helps to relieve the stress and tension in my office. Scott seems to have his finger firmly planted on the pulse of corporate America with Dilbert, Asok, the "pointy-haired guy", Dogbert the evil HR guy, Catbert and more. If you need a therapeutic laugh to make it through your sometimes insane days at work, this is the calendar for you.

You'd think Scott Adams would run out of material. Sadly, today's workplace seems to provide plenty of fodder. Good calendar.

i look forward to getting to the office a little early, tearing off yesterday's sheet, reading today's calendar sheet, and laughing out loud. i use the old sheets to write notes for colleagues (instead of stick-it notes), which usually are apropros to the office goings on that day. i love adams' creativity - the ironies and utter stupidity are something that we all can really relate to at work! for the amount of laughter that this calendar has given me and my colleagues, it was well worth the price and i'm destined to purchase it again next year!

I've had this on my desk the last 3 or so years. This time around I ordered the desk diary by mistake.
I tried to persuade myself that I could use that one, and do without the daily, but I caved in, and ordered this again. Makes the working day get off to a routinely funny start, always a chuckle. A great gift too.

I can't fault it.

Pharmaceutical sales can be an intimidating industry. Tom Ruff's knowledge will point you in the right direction towards success.

very good book that gives me all the tips to break into sales.
I follow all the advices and i made it.
So i highly recommend that book

I greatly enjoyed the book and have suggested it to many on my friends that are looking into entering the field of pharmaceutical sales. I thought it was extremely beneficial to read to get a flavor of what a pharmaceutical representative do on a day to day basis and how to get into the field. Read this before revising your resume and interviewing for positions it can also save you time in the end if you decide Pharm sales isn't for you.

I bought this book for a friend who wanted to get into pharmaceutical sales, but she had no outside sales experience. She read the book cover to cover, referenced it daily, and in 3 months, she had her dream job. Thank you Tom!

If you are even remotely thinking of breaking into the pharmaceutical or medical sales industry - BUY THIS BOOK!! Because of this book I just got hired with Johnson & Johnson as a pharmaceutical sales rep. I had no prior experience in this industry and I beat out 3 other qualified candidates because I followed Tom's advice to a T. I highly recommend this book if you are seeking a job in the pharma or medical sales industry. It is an extremely difficult task to get hired in this industry but once you do you will be so proud of yourself and on your way to a fulfilling life-long career.

This book is like an NFL Rocky type story. Except there are 10 different Rocky's that are the focus of this book in the form of football players. Not to say that it is a ripoff in anyway. It's a book that truly stands on it's own. The author seems to be very talented. His first? Are you kidding me? Sometimes I laughed and sometimes I felt sad for them. Especially knowing that all this really happened to real people makes the impact even stronger. Don't let it's setting of it being preseason football make you think it's boring. It's a book of hope, determination, preserverance, and the cold reality of life that we all have to face. This book was so good it's compelled me to write my first review for Amazon. Congratulations Woody F. and I'm looking for your next book!

I bought several copies of Falgoux's book for the football fans in my family and they were a huge hit. By our next family gathering, One Dream was the one and ONLY topic ofconversation. This book is extremely well-written, informative and impressive in it's ability to show the human side of what has become a mega-industry in the US.

This book is precisely what every NFL fan wants to know about what it takes to make a professional football team's roster. Woody does an excellent job at grabing your attention within the very first pages and holding it to the very end. If you are a fan of the NFL, this is a must read and Woody will have you turning each page anxiously awaiting the fates of the players struggling to make the Saints team. This book is masterfully written and you will find yourself rooting for the underdogs. Woody is a gifted story teller and makes you feel like you are sitting along side him at the Saints training camp. At times, I was rooting for Woody himself as he describes the difficulties the media encounters from the Saints organization during training camp. I highly recommend this book and only hope Woody has his second book in the works.

An amazing read! The author puts you into the mind, body
and soul of the players. It is more than a book about football, it is about having hope and chasing a dream. Even
when you know you wont win. Read it and pass it on,
quickly.

Woody had a great premise for a book, let's follow undrafted rookie free agents through training camp showing the emotional highs and lows of who makes the team. Since his favorite team is the New Orleans Saints, the story starts in a small humidity oppressed Louisiana town that is the sight of training camp. Woody does a great job getting to know the players and attempting to know management and how decisions are made. It's clear very early that the NFL and the Saints don't know what to make of this book and seem to have some concern that it will be a hatchet job.

But Woody writes like a true Saints fan who wants to know the players and what it's like to try to make a team. The deck is really stacked against these guys as they must beat out returning players and drafted rookies. Woody gives great examples of the many undrafted free agents who went on to become quality NFL players. But this year's group doesn't appear to have an immediate star and some of the players start dropping immediately. Some of the rookies have great practices followed by weak practices. Some have minor injuries that limit their already limited playing time. And some are trying to fill positions where there are no real spots.

It makes for an interesting read from the early cuts to the few that make it right to the final cut. Woody does a good job of showing the fears, insecurities and sacrifices these players make trying to fulfill their dream. Read this book if you are a fan of football.

I finally picked up this book last year and throughoughly enjoyed it. I keep referring to it because the examples build up to the point of qualified proof of concept. The examples also are different enough from the other ones that are easy to find with Google, so between the two you get a complete view of the vulnerable issue.

The book's title should be obvious enough; this is NOT a book of defenses. However, if you understand these attacks you will be better equiped to deal with them when they happen. This book is no replacement for hands-on training in person with a qualified instructor such as at the SANS Institute, but it is an excellent supplement.

Its a great place to start...and works its way through some pretty indepth concepts. The great part is that for the beginner it is step by step....and they tell you were to download everything you will need. Anyways loved it, read it twice.

I have been around the software industry now for almost 20 years and every now and then I find a book where I learn exciting things, this is one of those books. It reminds me of the early days of low level Windows programming but with very up to date information on the OS and how to apply it. The book is obviously designed to attract hackers - both black and white hats - however it does do a good job diving on the internals of the Posix and Windows subsystems. If you like low level stuff this book is for you.

Not an easy read if you're not already familiar with programming and operating system concepts, but then if you are an IT security professional you'd better be, and the book explains why.

I read Rootkits: Subverting the Windows Kernel last year, but waited until I read Joseph Kong's Designing BSD Rootkits before reviewing both books. In a head-to-head comparison, I thought Kong's book was easier to comprehend and directly covered the key techniques I wanted to see. If I could give this book 4 1/2 stars I would, but Amazon doesn't allow that luxury.

Hoglund and Butler should be commended for writing this book. It really does assemble the parts (meaning techniques and code) necessary to implement a Windows rootkit, at least prior to Windows Vista. My only concern is that, at times, the authors are not as clear as I hoped they might be. This is probably due to the fact that they are two of the best rootkit writers on the planet, so they probably do not remember what it was like to not understand "hooking" and other techniques.

In some ways Rootkits is probably a book best suited for other experts (like many who wrote reviews here). That leaves beginners (like myself) wishing for a little more foundation or direct language prior to reading about implementation tricks.

One of the greatest strengths of this book, however, is the degree to which it exposes the internal workings of Windows. For greatest effect it's probably worth reading Microsoft Windows Internals, Fourth Edition by Russinovich and Solomon first.

Note that although I found the direct approach of the BSD rootkits book better for my learning style, this book by Hoglund and Butler is deeper in several areas. In fact, those who liked the BSD rootkits book would do well to read its Windows counterpart to learn tricks from Hoglund and Butler.

This book is not only good for project managers but also an excellent read for developers. In the real world it is not uncommon that developers would confront a manager who likes to micromanage and everything the developers do have to be conform to something really bureaucracy and with little or no business sense or tech sense. In this book, the value of APM is well articulated in concise sentences. These sentences can be powerful tool when it is necessary for R&D people to discuss/argue with a manager about things like project plan/report, etc. There is also practical method of APM. I find this book very articulate and concise. Highly recommended.

This book is a thoroughly enjoyable read, from the emphasis on principles, the excellent job navigating the difficult territory of the line between prescribed process and anarchy, and the stages a team goes through as it embraces an agile style of development. I even thought that the hypothetical story added a nice element of repetition to each section that helped drive home the main points.

The one thing I would've liked was for this book to get off the fence and decide to be software-related. Almost every example is software related (except for the basketball analogy that got beaten to death...), but it goes out of the way not to specify software practices because this is about arbitrary project management. The book's in the "Agile Software Development Series" and the author is primarily a software consultant. I'd prefer it stuck to software rather than trying to go for broader appeal because there were several practice areas where detail was elided on that basis and could've really helped make the practices more concrete.

Also, it would've been nice to have a little grid mapping up common-day software development methodologies like Scrum, XP, FDD, and DSDM against the practices in the book. I tried to do it in my head, but once you get past 5x5, it's something that should've been provided.

I picked up Agile Project Management because I haven't done any agile projects in a while and wanted to update my knowledge to help with an upcoming project. I found the book a good combination of theory and practical activities that a project manager can use in an agile project. The book steps through each of the processes, explains the theory, then steps through tools that can be used for that process. I recommend this book for anyone new to agile project management, including experienced project managers looking to expand their toolkit.

This book is well-written and provides both a good explanation of agile software development and insights into how to manage such a project. My disappointment comes from fact that Highsmith emphasizes that one has to find the right people in order to succeed with this kind of project, and doesn't provide much info about how to identify the right people or how to train people with potential to work this way. Given the emphasis on the importance of the right team, more space in the book should be devoted to that aspect of management.

As someone who has managed large custom software projects and programs for 20 years, I was concerned that applying Agile to project management would simply mean burndown charts and the like. What I found in Highsmith's book is a perceptive understanding of how people think, feel and actually work on projects. Approaches that take human behavior into account, in my experience, are far more successful than those that don't.

The concepts covered here, if really absorbed and understood, can benefit any project. I found Chapter 7 to be the most valuable for my current product development team, and ordered copies of the book for all my managers.

I am into this book halfway as a part of my personal training program having completed a couple of other books first. This book seems to give the whole package. I consider it superior to a Wrox book I have, but I wish it split apart the coding more like a Wrox book. Lot's of typing! Anyway, this book's a keeper!

Great book. Taking me through all the ins and outs of E-Commerce. It's not perfect with some documented errata on the website. But more than adequate for any coder with a pulse.

Dos ultimos livros que tenho comprado, assim como os da serie Head First da O'Really este livro superou muito as minhas espectativas.

Como um livro de tutorial foi maravilhoso e me trouxe muito conteudo !!!

Realmente vale a pena !!!

It's an excellent book, the book teaches you how to develop a site in three layers (presentation, business and data) in my ishe goal of this book.

'Beginning ASP .NET 2.0 E-Commerce in C# 2005: From Novice to Professional' by Cristian Darie and Karli Watson is one of the most unique and important books out there for anyone that is developing an E-Commerce site with ASP.NET 2.0. Starting from scratch, the authors step by step show you how to get a site running and WORKING well and efficient. Packed with 650+ pages of material, the authors break the steps down in logical parts, show how they go about the work to be done, and then provide the code which does the dirty work. Not only is it helpful, but it's a joy to follow the steps as so much of the curtain is pulled away to show the developer how to get the job done. This is easily one of my favorite Apress books that I have seen. One of the nicest things about the Apress line of books is the fact that they write and publish books that no one else seems to and this is a perfect example of this. I'll close with a chapter overview for your inspection:

01. Starting off
02. Laying Out the Foundation
03. Creating the Product Catalog: Part I
04. Creating the Product Catalog: Part II
05. Searching the Catalog
06. Improving Performance
07. Receiving Payments Using PayPal
08. Catalog Administration
09. Creating a Custom Shopping Cart
10. Custom Orders
11. Making Product Recommendations
12. Adding Customer Accounts
13. Advanced Customer Orders
14. Order Pipeline
15. Implementing the Pipeline
16. Credit Card Transactions
17. Integrating with Amazon

Tack on 2 appendixes to the end and you have a MUST-HAVE book for anyone that is looking to achieve the same goals that this books does!!

***** HIGHLY RECOMMENDED

This book is a wake up call to the Creative! It completely opened my eyes to the many things to think about and plan for when leaving your secure job, and going out on your own. Extremely well written, with a plethora of knowledge on the subject. A complete eye opener. A MUST HAVE for the Creative who is planning on going freelance, or starting their own business. Very informative and necessary to read in order to succeed on your own. Very exciting, I could barely put it down!

According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the various chapters of each book.

I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $20.00 to get something out of it.

This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need.

I'm starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as "I can't accept jobs for which I can bill less than 8 hours' work"), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out - or considering starting out - on a solo creative business.

The CWAP book covers concepts on wireless analysis for physical and MAC layers, IDS solutions,etc. This book should be referred to by all wireless professionals who want to troubleshoot any wireless problem or just understand the different frames being transmitted and received. Additionally this book helped me pass the CWAP exam :)

A great reference book from Devin and his team at Planet3. Well written with many examples and diagrams; they make a tough subject easier to understand. Includes everything you wanted to know about those bits flying thru the air. Worked for over 3 years in the wireless security area - wished I had this book (and the others in the Certified Wireless series) early on.

Regardless if you plan on taking the CWAP exam, if you're in the WLAN industry, you should at least have it in your bookshelf.
It goes over every field in the 802.11 packets, packet types, etc.
Now, if you're studying for the CWAP exam, you should read it twice and make sure you understand all that is explained in the book.
I used this book on my CWAP exam preparation, and I passed it.

I was in the beta CWAP class last year in Atlanta, enjoyed it - and found it to be very helpfull in understanding Wireless, down to the very roots it is built on. I never conduct anything to do with wireless - without this book by my side to refer to.

I have not come across anything related to wireless analysis that I needed to implement that was not discussed or referenced in this book.

The knowledge in this book should be added to your wireless toolkit, even if you are not going to be taking the test.

Great book!

Ranj.
Secure-Wireless Ltd.

This review was helpful to you..................

If this is your first foray into wireless protocol analysis then this book is very very helpful and easy to read but the flow of some of the topics needs to be corrected. For example in several of the first few chapters the authors throw around terms such as mmpdu, bsa, msdu, etc. before they are defined to the reader. The reader does not get the full definition of such words until chapter 5 and 6 and this can make things confusing for the first time reader. Since I had read the Cisco press 802.11 book before, those terms were not strange to me but their placement or use before the clarity could confuse some readers. Also, the Key Terms on page 127 for the chapter #4 of "configuration options and protections mechanisms" looks like the key terms from one of the earlier chapters.

My other issue is that the authors state that PCF is not wildly used and will only be covered in a summary fashion yet there is a lot of detail about PCF.

I disagree with the other reviewers about trace screens there should be more, see the Cisco press 802.11 book.

The layout of the frames and operation are very good and the book does make learning this topic a little easier. I did learn a few new things that I didn't get from the Cisco press book. I used the book mostly for the CWAP went through 4 reads plus 4 read of the Cisco press. I labbed a lot of the protocol traces to learn. The book is very good and does make it easier to learn and grasp. But, there is a lot to cover in this text for the exam. I was able to pass on the first attempt with a decent score.

The book, although very good for a first edition, does have a lot of errors and the errata is growing.

I and others have posted many of the errors to be included in the errata on the CWNP forum.

Overall it is an excellent book but these inconsistencies should be corrected in the second edition. It has the potential to be one of those all time great guides and professional reference once the errors are corrected.

Worth every penny and worth taking the CWAP. I learned a lot from this book....

Very good information. Gives the reader a step by step process of getting clients without insulting intelligence.

I own a small business and I am looking to find more clients. This book is a must have for anyone who wants to offer services to businesses. I have already found this book to informative, simple to understand, and it has given me new skills to market my business without all the expense. Although I haven't done this for 28 days, I already have some leads on new clients just by doing some of the steps mentioned. Any one who offers a service related business should read this book. Truly a lifesaver!
Thanks

This book demystified marketing for me. I read other marketing books, but could not then commit to one course of action. In plain language, C. J. Hayden helps you to pinpoint where to focus your energy. Then she helps you to develop a step-by-step plan based on your needs.

If you are looking for a book about how to write a great sales letter, this is not it. If you are looking for a way to develop a low-maintenance business development plan, buy this book. You can spend as little or as much time as you want on this program. She explains how to get the ball rolling, and reminds you that development can be an ongoing activity.

It's easy to get overwhelmed with business and self-help books because authors provide a wealth of suggestions and no clear path. This is where Hayden's book stands out. She breaks everything down from the six marketing strategies and setting up measurable goals to selecting ten doable activities.

The book also includes two worksheets that work with the program for easier reviewing and tracking progress. While you can follow the program alone, she recommends having support from someone other than family. It could be a coach or a colleague in the industry.

The organized and methodical program guides you through each step. Reading the how doesn't take long and the program begins mid-way through the book. The latter half of the book describes the activities you can do while following the 28-day program. So you won't get overwhelmed at the thought of "too many pages to read."

I worked on it as soon as I started reading the book. Having this guide took a lot of pressure off of me as I know exactly what to do once I'd put my plan together. Not many business books have urged me to take action and this one succeeded. I know that after a month of following this process, I'll see positive results.

While the book sounds simple, and it is — it takes work to make it happen. Instead of taking the long route and learning from trial-and-error, Hayden provides you with a direct route so you do the activities and don't worry about overdoing it.

Some people may not like strict rules. The book isn't like that. It's okay to adjust the plan so you do six or seven activities instead of ten. It helps you figure out where you're stuck in the marketing process and provides the tools for working past it. The book is over five years old and its contents are as relevant today as when it first came out. I can say with certainty that anyone who follows the plan will get great results.

Thesis: With this 28-day marketing program, you will locate, land, and keep new clients in greater numbers than you've probably ever dreamed possible. It includes steps that are easy to follow and practical for professionals and consultants.

Structure: A 28-day program described in ten chapters spread over three sections: The Setup, The System, and The Strategies.

Here are some sections I found especially valuable:

What Really Works? Effective Marketing Strategies (Ch. 1; pp. 5-21)
C.J. delivers a great lead-in that primes the reader with sound and specific information about what to consider. She speaks to the "hows" and "whys" behind marketing. Graphics such as the one on page nine ("Marketing strategies for the service business") make the material easily accessible to reader, helping break down any possible barriers of intimidation.

You're Ready...Let's Go! Putting the System into Action (Ch. 6; pp. 85-127)
This chapter leads the reader through the entire 28-day process with excellent details and tools (such as the worksheet on page 89) to help track progress. It's the culmination of the previous two chapters that discuss building your own system from a menu of tried-and-true marketing ingredients. C.J. tells you (1) what marketing ingredients to choose from, (2) how to choose what's best for your situation, and (3) specifically how to put the plan in action.

Following Up: When You Have Plenty of Numbers But You're Not Calling (Ch. 8, pp. 171-184)
This chapter is one of four in the third and final section: The Strategies. These four chapters help the reader focus on practical solutions for common problems encountered during the 28-day program and beyond. Chapter Eight focuses on breaking down barriers that cause inaction. It provides practical solutions to help the reader actually follow through on acquired leads.

I often play with Nigerian scammers though not to the extent that the author does. Some of his responses to the scammers email are really funny. A lot like the annals of "The Porcine Princess".

There are some hilarious pages in this book, some that had me crying and unable to speak. If the author had a little more variety it would have been a great book, but it did seem to repeat its formula in the responses to the email scams after a while.

A laugh-riot from start to finish--the funniest book I've read in years.

This was one of the funniest books I have enjoyed in a long, long time. The content is fun and light and makes for an easy read. There were times I had tears in my eyes and pain in my stomach from laughing so hard. It's an excellent book for when you need a break from this mad, mad, world.

It's one of those purchases you won't regret.

Highly recommended!

The Publishers Weekly review above is on the money, in that this book is gleefully offensive.

I'm fine with that.

If you're fine with that as well, this book will make you snort with laughter at inappropriate times. Do not read while sitting in bed next to your sleeping spouse. She will eventually punch you in the chest for waking her up.

It'll be worth the bruise.