O Books

I use this book and also the author's AD cookbook daily to help with supporting our global Active Directory server infrastructure. This is an absolutely indispensable reference.

This book is a great resource covering a wide variety of interactions with Windows Servers. Whether you are new or experienced, this book is an invaluable tool.

We're a software engineering company, and I maintain our internal servers (6-7 servers) as well as provide customer support on our products. A lot of that involves asking for information from the customer - and this book helps in putting together scripts that I can send out that will send back information to us that avoids us asking to exchange 5 emails to get the same result. Anything that saves my time - and our customers time - is worthy of purchasing. Well done, well organised book - and the author returns emails!

This book is not one for beginners who don't know what they are doing and are looking for detailed explanations of topics. This is made purely for the admin who needs to get a job done, and quickly, and knows already what they are trying to accomplish. I really appreacieate all the scripting examples and also how Rob puts in some great building blocks for scripting (like how to redirect your output to an excel file rather than just the usual Wscript.Echo output that you can redirect to a text file or to stdout). Great Job Robbie!!

This book has a sound foundation for managing a windows 2003 server. The chapters are logically organized. I used some of the examples in the book to migrate some file shares in my network from unix to windows, the book was there for the rescue (the fact that the author has a solid windows/unix experience makes this book even more attractive). The solutions in this book include windows scripting, an area that is seldom talked about in windows literature. If you are serious about managing a windows 2003 server competently then you want to have this book in your arsenal.

Even though this book was well recieved by most, for me it was just weird. I really couldn't get into any kind of story til 2/3s of the way through. Usually I read a book in two days. This one took two weeks. I kept falling asleep. Some people thought this book had Christian overtones, but to me it was pretty well balanced, allowing the reader to
process the information and come to their own conclusion. Even though Laura sought refuge at a church and talked to a Priest, I thought it left the reader a choice to take their own path to redemption or not. Believe or don't believe. I actually thought this was the best part of the book and why I gave it two stars instead of one. When I read I like to picture myself in the story and empathize with the characters. I really don't want to picture myself in this story even in my nightmares. The characters
I hope to forget tomorrow.

Cold Streak is easy to read, fast paced, and over all a delight to read. Can't wait for Lewis Aleman to finish his next book. Mr Aleman is a down to earth and easy to talk to kind of guy.

A masterpiece of supernatural suspense! Lewis Aleman's dramatic shifts in tone and rich characterization create anxiety and dread from start to finish. Imagine watching "The Sixth Sense" after being told there's a twist; it's like watching a horror film in which the soundtrack shifts and waiting for something to go horribly wrong. The paranoia is cut by scenes of classic detective noir and deep introspection, as well as the first truly authentic descriptions of New Orleans' underground music scene! A book like no other!

Rage is one of the stages of loss - but few act on it. "Cold Streak" is the story of Laura. Laura's family was massacred leaving her alone in the world - as she copes with the loss, the anger overcomes her and she begins to seek revenge - while dealing with those who do not support vigilante justice, and overcoming the growing conflicts inside of her, which may kill her as she kills the killers. An enthralling story of vengeance, "Cold Streak" is deftly written and a must for thriller fans and community library fiction collections.

Aleman uses his descriptive talents from the very first paragraph to express every detail in such a way that you feel that you are standing in the middle of each scene. At times you can literally smell the stench of the more chilling scenes while completely empathizing with Laura's plight and her internal struggle for retribution and redemption. You will also smile and cheer on the budding romance in the book that is perfectly intertwined with the story.

Murder, gore, good vs. evil, heaven vs. hell, romance & love.....what more could you ask for in a single book?

Using contemporary data and years of coaching experience, the authors offer a robust tool for guiding the coaching process. Experienced and beginning coaches will find gems that will enhance their coaching effectiveness. This book is a focused, no-nonsense guide to effective leadership coaching and development.

Executive Coaching for Results provides an invaluable service to the field of talent and management development:direct information from dozens of top flight corporate leaders and practitioners of executive coaching.
Quite simply there is nothing else like this book in the marketplace and anyone who wants to gain a comprehensive knowledge of the state of the art of this ever dynamic field and area of practice needs to purchase a copy today.

This book is a helpful and practical guide with stories, research and ideas. The authors describe how organizations successfully implement coaching. A must read for any leadership development professionals!

This book belongs in every internal and external coach's library! Leadership Development, Talent Management and Human Resource practitioners, who play a direct or indirect role in leadership development, would also find it greatly beneficial.

This very comprehensive and easy-to-read resource covers all aspects of executive coaching. The research, authors' experience and organizations' first-hand learnings and best practices are insightful and invaluable.

Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders

Whether you have enterprise responsibility for leadership development and talent management or simply need to develop one leader, this book is THE comprehensive and practical guide for using executive coaching to developing leaders. Based on extensive experience, this book will provide you with the guidelines, checklists, and tools to ensure successful coaching outcomes.

Bobby Mahoney suddenly finds himself friends with a leprechaun that was perched on his bedpost one early morning. This witty and friendly leprechaun, O'Shaughnessey, takes Bobby on small adventures of a lifetime.

But when trouble lurks within Bobby's own house, it is Bobby who has to convince O'Shaughnessey to go on the ultimate adventure to save a young life.

This entertaining story about friendship and family is brought to life by the colorful pictures drawn by the author himself, Jeremy McGuire. McGuire creates a tale that entwines fantasy and the real world. This short children's novel is sure to be a fun and exciting read for all kids.

Reviewed by: Steph

Bobby Mahoney woke up one morning to find a leprechaun sitting on the bedpost. Not knowing what to do, the young boy stayed silent as the little man chatted on about nothing. Bobby was quite glad when his mother called him.

Later that day, Bobby and his little sister Maggie were scheduled to have a day out with their Dad. Bobby's Dad had recently moved out so Bobby was looking forward to spending some time together. If only Maggie didn't have to come. She was such a pain.

Their day was cut short, because of Maggie. At first, it seemed like she'd just eaten too much junk food but once the doctor examined her everyone realized that Maggie's condition was quite serious. Only Bobby understood how dire the situation really was and only he could do something about it.

Bobby Mahoney was a young lad, seven years of age to be exact. Still young enough to believe in mythical creatures but old enough to know that he has the power to change the world if he wished it.

Upon waking one morning Bobby finds a small little man perched on his bedpost. The little man proclaimed himself Shaughnessey as leprechauns never gave out their real names because it beheld too much power in the wrong hands. Shaughnessey and Bobby were about to have the adventure of a lifetime, by taking on a mission to save his sisters life.

Bobby was growing up, his mother and father had a few months past gotten divorced and now his sister came down with Scarlet Fever. Enlisting the help of the little leprechaun, Bobby must face the screaming Ban-Shee, the Spriggin and the Death Coach in order to make sure his sister Maggie did not die because of his wish to be an only child; through this he found he actually loved his sister. Miracles do happen and come to those well deserving, but no matter how much money or gold you may possess you can not always make things perfect...as the story goes.

Jeremy McGuire's children's/early teen book is whimsical and magical. His characters were full of color and life, even if the illustrations were in black and white. Mr. McGuire paints that fairy tale fantasy that children will love, and parents will enjoy reading at bedtime on a regular basis. 5 Hearts

Available where books are sold

REVIEWED BY: Wayne S. Walker
This engaging tale is told as if by a traditional Irish shenache, a traveling storyteller who earned his room and board by spinning yarns in family cottages. Bobby Mahoney is a seven-year-old boy who wakes up one morning to see a leprechaun named O'Shaughnessey sitting on his bedpost. Very few human beings have "the gift" to see the faerie folk. Bobby's parents are divorced, and he lives with his mother and his sister Maggie, but the children get to be with their father once a week. That same day, Bobby's dad arrives to take him and Maggie to the fair, but when they return home Maggie is very sick. That night, Bobby and O'Shaughnessey take a trip in the leprechaun's magic hat to visit another leprechaun named O'Sullivan. While there, Bobby hears a Ban-Shee wail, meaning that someone he knows is dying.

It turns out that Maggie has scarlet fever and is not doing very well. So the next night, Bobby and his leprechaun go to the cave of the Ban-Shees so that Bobby can see if something can be done to save Maggie. The Ban-Shee tells Bobby that the Coachman of death will take Maggie unless Bobby can keep it from leaving his fortress at the Mountain of Shadows on time, "when the first light paints the eastern sky...not a moment sooner, not a moment later." So the following night, Bobby and O'Shaughnessey take O'Sullivan to see if they can stop the Coachman. Will they make it in time? Will they be able to achieve their goal and save Maggie? Will Bobby's actions have any effect upon his family?

The author, who has been an actor, director, and teacher, is primarily a playright. This is his first work of narrative fiction. There is much to appreciate about this book. Anyone who is interested in novels based on Irish folk will surely enjoy it. It might also be helpful for children who are having to deal with a situation of divorce in the family. Unfortunately, not everything in life turns out exactly the way we would want, but we can learn to adapt and try to make things better. While there are lessons about love, courage, truth, self-awareness, discovery, the worth of money, and the importance of family, most of all it is just a fun book to read. It gets kudos from me.

Seven year old Bobby is going through a rough time. His parents are getting divorced and they seem pretty angry with each other. He lives with his mother and his annoying four year old sister, Maggie. One day a leprechaun appears to Bobby. He is the only one that can see him. His life takes a turn for the better with O'Shaugnessey in it.
When Bobby's sister becomes ill, he learns that she is slated to die. He must stop this. He takes off into the underworld to try to prevent her death. He must deal with the Ban-Shees and the Coachman who rides the Death Coach. Bobby must reach inside himself to overcome his fears so that he can do something that has never been done before; stop Death.
I loved reading this book. It definitely called out to my Irish roots. "O'Shaugnessey" offers a delightful tale to children. It contains a fun, fantastical adventure, plus there are lessons to be learned that are interwoven between the pages. I think that it is a tale that will be enjoyed both by children and adults. A child whose family is going through a divorce will really be able to relate to Bobby's character. I think that a divorcing parent reading this story, will also have their eyes opened to how their behavior affects their children. The author did a beautiful job illustrating this tale. His pictures convey the emotions of the story.

One thing that poverty didn't diminish is Woodruff's powers of recall. Though, as soon as he becomes literate, one senses he'll inexorably transcend his meagre beginnings which ring most vividly in this tale. I loved the regional patois as much as the rising political conscience of the working class boy. The years roll by with the daily grind, humilities accompanying the unjust disenfranchisement of workers; Dickensian conditions that were worse in Lancanshire than other industrial zones. Woodruff's effortless prose is as tough as his father's persistent presence and as nuanced as his mum's mercurial mood shifts. Fortunately for readers,'Nab's End' is no end, but a beginning to further tales from post adolesence. Having just closed the covers on Roy McFadyen's, 'at A Cost', I opened Woodruff to discover a parallel story in times bedevilled by poverty and dire economic depression. If you want to visit the comparison and find, at a pinch, an even more extraordinary childhood,'At a Cost' is published and distributed by its author @ 15 Maryann Street, Golden Beach, Queensland, Australia 4551.

This is a wonderful book which, as an Anglophile, I loved reading. Just a word to those who feel it some of the terms are American. Remember, please, that the author is now living in the US, and new terms become automatically one's own after a while. And yes, there is a sequel to this book!

You don't have to have been born in Blackburn (as I was) to appreciate this wonderful true story of a childhood in poverty with all the wit and humour and honesty of the working class. Their hopes for a better and fairer future are vivid and the story ends with an emotional desire from the reader to know how and if this young man succeeds as he takes his steps away from Lancashire. Inevitably the reader will read the sequel Beyond Nab End which is even better but read this first.

William Woodruff and I have something in common; we were both born and reared poor in Lancashire, doubly lucky as Mr Woodruff puts it. The book itself is a reader, you pick it up and you can't put it down. There is always something else you want to read in the next chapter. It is a shame the book had an ending to it as it leaves you wanting more.

Like one of the other reviewers I was a bit disappointed when the text was dumbed down, probably for our American cousins, as little discrepancies showed through the text. For instance, stating ten pennies instead of ten pence (we would have said it 'tenpunce') and the absolute glaring mistake of calling a tanner 6p when it should have been 6d and a dodger is 3d not 3p. Little details like this tend to eat at me.

The book was easy to read and if you know a little about Lancashire, specifically Blackburn, you will find it fascinating.

Tim Brimelow 19 May 2003

I came upon this book after hearing brief snippets of it serialised BBC Radio 4 and the World Service.
It had added interest for me as I know Blackburn (at least modern Blackburn) very well, it was later a surprise to discover I knew virtually nothing of the town.
The book is evocative and stirring as you follow the authors journey from early childhood to his 16th year, when he finally leaves a deprived, economically and spiritual broken town for London, in hope of work and a better life.
The journey in between is a rich array of colourful and long forgotton characters and ways of life. Most striking by far is the harshness of past societies in which the poor were virtually ground into the dirt and totally at mercy of commerce. Yet still the love and joy of these kindly, caring and sweet natured people shines through, it took a great deal to make them lose all hope. One cannot help but to think that these poor and hardworking forbares made more than a little of the muscle in the British national psyche.
The Authors journey is one of love, loss and curiousity, his intelligence is meant for better things than the dust and grime of cotton mills but so hard worked are his people and he that this realisation is a long time coming.
Highlights characters are Grandma Bridget and the lovley Aunts he visits in Summer. Quite a journey and very much a joy to read.

Can't go wrong with Spurgeon. I bought these volumes for a deeper study of the Psalms, and so far they have been amazing. There's more for each psalm that I can really get in to, but that which I do has been all that I could hope for: reinforcing lower view of self next to high view of God; the only kind of perspective that brings any real sense of hope and encouragement.

Spurgeon is still the best. This 3 volume set is essential for a deep and meaningful study of the Psalms. Great for teaching and preaching research. I'm happy to have purchased it and I recommend it highly.

While Spurgeon's magnum opus is neither technical nor devotional it can meet either of those needs. It is inconceivable that anyone would have an interest in the Psalms and not have these volumes on the shelves.

This writing has really opened the book of Psalms. The teaching of Spurgeon is just beyond words.

This is a great commentary series on the Psalms and has the same feel as Spurgeon's sermons. Great resource for any teacher and pastor to prepare in study for the Psalms. Very detailed, which I can't say the same for other commentaries done during this same time period.

The price once again shows how many people have lost interest in both commentaries and our past church saints.

If you are going to be going through the Psalms in your own study or teaching you should definitely have this at your disposal.

This is the first of the O'Reilly books I have been disappointed in. I bought the book for one reason-- to find out how to restore a / and /usr file system off a remote tape drive. Unfortunately the book does not answer this question, all of its examples assume the server has a local tape drive attached. The authors spend their time touting freebie utilities at the expense of a thourough discussion of the backup and restore capabilities that come with the operating system.

This book is important for System Administrators and DBAs. The book is well-written and have discussed all the major UNIX flavors back and recovery. The author went further by discussing the Backup and Recovery of major databases on these UNIX operating systems.
I give 5 stars.

As a former Unix system administrator, this book proved invaluable to me. Backups are a dreaded responsibility for most as they are not glamorous, but when a backup is needed, the administrator can become a hero or out of a job very quickly depending on thier backups. The author provides some deep insight into the art of backups, drawing upon real world examples that provide insight into the recommendations. The authors quips on real world backup stories is worth the price alone as there is great knowledge to be gained from someone else's mistakes and failures. Truly a gem that should be on EVERY system administrators bookshelf.

Even though I was still very new to Linux/UNIX, this book was able to help me create a fully automated backup routine as well as how to restore from those backups. I found the book very easy to read and not at all dry.

This is *THE* Computer System backup book. It contains all the basics of why you want to backup computer systems, plus many of the real world experience details. It is written from a Unix perspective, but is still applicable to Windows and other non-Unix environments.

I've been using this book as a general guide for several years now. It was a book I watched work it's way through the O'Reilly system from first announcement to general release. I bought it when it first came out. I have not been disappointed in it.

Many people think of computer system backups as a dry old musty topic of interest to nobody in particular. But 9/11 showed how important good disaster recovery planning and procedures could be to a business.

Some of the specifics are now a little out of date, but not by leaps and bounds. It is still very good for its core reason for being - Backups. It is very much less out of date than other computer books on the market today.

I have been dealing with large-scale computer system backups and disaster recovery for large employers for years... and I still consult this book regularly to make sure have not missed anything important. It covers all the topics you need.

This book is a quick way to get up to speed on C# 2.0. Highly recommended for developers new to 2.0. My only complaint is that it neglected to mention the new SqlBulkCopy class, an important addition to ADO.Net.

I've had this book for almost two years now, and I consider it (along with Liberty's classic "Programming C#" [I have both first and second editions]) one of the most useful books for helping me move from "beginner level" C# to "journeyman" mastery of what has become my favorite language and daily working tool of choice.

Liberty's books join with my books by Sells, Petzold, Gunnerson, Archer on that small shelf ... within arms reach ... which I consider essential tools to have as I work in Visual Studio.

What I find unique about "A Developer's Notebook" is :

1. Content : the sheer amount of immediately useful information and code samples. This is a book, imho, for people who've already reached initial mastery of .NET, and are ready for intermediate-advanced topics. There's more technical content, more information, "per square page" in this book than in many books on .NET and C# that are 800+ page "whoppers" :) And I do have the sense that every bit of code in this book has been "refined" to the efficient minimum without losing its "educational punch."

2. Book Design : imho the design and structure of the book are a "tour de force" of technical book design : it's in the form ... almost ... of a laboratory workbook; the "asides," or comments, in italic script font in the margin of the pages add a very useful commentary that evokes and provokes thought.

3. Immediacy : I get the feeling that Jesse is right there talking to me as he takes me through the intricacies of IEnumerable, Generic Interfaces, Delegate Covariance. Very good terse introductions to technologies like ClickOnce.

4. Technical Format : the book has a format of presenting a concept concisely, outlining the structure of the classes or methods involved, describing a practical usage scenario, and then, in a section titled "How Can I Do That ?," presenting a key code example that demonstrates the technique in use. I find this similar to what I perceive as the "experimental" method in Petzold's books, and, for me, this is a compelling way to learn.

4. Writing Style : As in JL's other books, I personally experience him as one of the clearest writers of technical expository prose I have ever read. In sections typically titled "What About," or "How Can I Learn More," for each major topic, he succinctly addresses questions that imho any intelligent developer might be asking about the limits or side-effects ... or the "gotchas" ... of the techniques presented.

I like to compare learning a programming language with learning a musical instrument. It seems to me that initial mastery of C#, like learning to play the guitar, involves a required period of just learning the general way you use the tools (the Visual Studio environment, the .NET compiler, assemblies, WinForms, Classes, Interfaces, UserControls) : until you have that initial "vocabulary," imho, you can't really "play a tune." But once you do have the initial comfort level and mastery of the tools, you are ready to start with studying simple "Etudes" which are designed to be musically satisfying in themeselves and, at the same time, help you progress in mastery. Using that analogy, I consider "A Developer's Notebook" a book of "Etudes," an excellent one !

In summary : this is one of the best technical books I've ever read. I do hope that at some point JL will do another book in this format, and structure, probing, in the same "experimental method" other topics in .NET 3.0 and 3.5 like LINQ, sophisticated uses of AppDomains and Contexts, the ability in WPF to get WinForms controls across domains, etc.

best, Bill Woodruff
dotScience

I purchased this book to get prepped for 2.0 development. As usual , Jesse delivered with additional benifits. He is a great, clear speaking, author. I needed the facts and he delivered.

Well worth owning for those of you transitioning from 1.1 to 2.0.

This is a very good "delta" book for moving to 2.0. It doesn't spend a lot of time with "object oriented programming began in 19..."-type gibberish. Instead it moves directly to some of the new features and talks to you like you know what your talking about.

Easy read.

However, the introduction says something to the effect of "this series skips the 'hello world' applications and is instead the often frantic scribblings of real developers performing real tasks" or something like that. In reality, none of the examples was terribly realistic. It was the same type of examples and 'hello world' demonstrations you would find in any other book. And the "scribblings" in the margins were often just pullouts from the text--just like any other book.

Overall - good book. But the marketing hype for the series is just that--hype.

I just borrowed this book from the library as I'm trying to cut down and only buy true reference books. I didn't have a whole lot of expectations, but this book was exactly what the doctor ordered. I knew C# for VS.NET 1.1 and am gradually migrating to 2.0 and all of it's extra features. I just wanted a book that covered the new stuff... and could come as close to just injecting the information into my brain without all of the extra fluff. This book does exactly that. If you're new to .NET don't get this book... but if you're looking for an incremental upgrade book (as I was) that is concise, full of examples, and covers the whole spectrum of VS.NET 2.0 then this is IT! That said, the title is just a bit misleading... the first chapter is about the new C# keywords and constructs, but this book covers changes with Forms, ASP.NET (Themes, Master Pages, ...) and so forth. This books has been hard to put down and I'm seriously considering buying this one to add to my reference collection. I've learned a lot from it in just the past 24 hours.

It has been a couple of years since I read this book, but I'm sure most of it is still relevant. It's definitely one of the first books you should get if you're interested in web analytics. It's one of those books you can go back to and use as a reference when you need valuable input.

I bought this copy and Web Analytics Demystified. This book repeats a lot of information in "demystified" plus it gives you coding tools to build your own metrics. More bang for the buck here.

Companies are looking for more and more business intelligence from their Web sites, both to improve their marketing efforts and determine ROI. This is a good thing. This is an exemplary "how-to" guide for Web Analytics. Extremely useful.

I think that the book is for differente people: programmers and marketers. But I found it quite interesting althought you have to select what hacks are appropriate for your job.

Web Site Measurement Hacks is the best book in the Web Analytics field. The book explains introductory topics as well as the most advanced ones in a chronological natural way. Subjects like what is web analytics, how to choose a vendor, how the technology works, and how to implement a web analytics program in your company are covered extensively.

Besides being well written and almost encompassing, it presents also the point of view of several of the Web Analytics' experts and vendors. Many of the Hacks are co-authored by big names, such as:

* Bob Page (Yahoo!)
* Bryan Eisenberg (Future Now)
* Jim Sterne (Target Marketing!)
* Jim Novo (Drilling Down Project)
* Jim MacIntyre (Visual Sciences)
* Jason Burby (ZAAZ)
* Brett Hurt (Coremetrics)
* Xavier Casanova (Fireclick)
* Jeff Seacrist (WebTrends)
* Akin Arikan (Sane Solutions)
* Jay McCarthy (WebSideStory)
* John Marshall (Clicktracks)
* ... and many more!

The index is very helpful and you find subjects very easily. The book is well organized and I refer back to it every time I have doubts. It works for me as a Web Analytics' Encyclopedia.

I was fortunate enough to be a student in Dr. Trimble's American Liturature class at the University of Texas in 1989. Before I took his class, my writing was poor and insincere. I did not know how to use my own voice in my work.

After reading his book several times--and finally "getting it", I improved my writing significantly. I am a more successful person because of this book.

Thank you Dr. Trimble.

I've read a lot of books on writing over the years, so many that I've reserved a spot on the corner of my desk for the very best of them so I can refer to them every so often. Only a few books are in this pile: they are the special ones. And one of them is Trimble's book. I discovered it many years ago when it was in its first edition, and have held it in high esteem ever since. Not only does Trimble give you a lot of useful information, he does, indeed , do it "with style." I enjoy both the information and the way he presents it. He covers all aspects of writing, including grammar, and usually when I see a section on grammar in such a book I skip over it, but not in this case. Even it is a delight.

You can read the book very quickly(2-3h) because it is written with great style(Trimble applies what he tells you,which makes the book a very good example to what he says). The advice is very practical, even the chapter on punctuation is useful-very useful i would say. Reading it once was enough for me to start using more expresive punctuation. I recommend this book to anyone who wants to improve his writing,whatever he may wish to write.

ps:this is the first book on writing i read. it might be that some/much of the advice from this book can be found in other books on writing.however, i think it's good to read this book, because it is short and nicely written;in the end it is a good idea to rehearse some things,sometime

If you only have time and money for one book on writing, get this one. But if you want two books, get this one and "The Elements of Style" by Strunk and White.

This book was a required text in a writing class I had as an undergraduate and I actually enjoyed reading it. In fact, I enjoyed it so much that I kept my copy instead of selling it back to the bookstore as a used copy at the end of the semester and I've used it for a reference ever since. It often comes in handy when I run up against obstacles in getting a writing project done.

As someone else pointed out, it's not as in depth as some other writing books. It is infinitely more readable and enjoyable, though. I know "enjoyable" is not a word that academics like since there seems to be an attitude of "it's only good if it's painful."

This book shows that good style and enjoyment aren't mutually exclusive. In fact it advises to turn your views and resources to best account to produce writing you'll be proud of. It also gives much more practical and understandable advice for inexperienced writers than anything else I've read.

This book should be a required yearly read for academic writers everywhere. It seems that many have forgotten the reason that they're writing--to communicate effectively--not simply to show off and get a publication under their belt.