F Books

Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? If this is your cup of tea, then I think you will like this book. This is not a criticism, I liked the book because it looks at the growth in demand which was supplied by the entrepreneurs who formed the brands described in the book. Indeed this demand-side view is part of the book that made the biggest impact on me.
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.

So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.

This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.

One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?

Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. These goals include long-term differentiation from competitors, internal quality control, profit margin protection, and facilitation of additional product introduciton.

To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.

I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.

One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.

professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. a very useful book for anyone who is managing a brand, trying to understand the value of brands, or wants to understand how branding fits into the lore of business.

an excellent reference and clearly meticulously researched

It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell."

Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.

Koehn divides the book into two giant sections, The Past and The Present.

In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.

Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.

You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.

In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.

The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.

As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, "Before 1750,...most Britons ate off wood or pewter plates. Then came Josiah Wedgwood. In antebellum America, the majority of women made their own pickles. Then came Henry Heinz. Until the Civil War, urban retailing was a specialized activity with a wide variety of small shops offering particular kinds of goods. Then came department store entrepreneurs such as Marshall Field." It is important to stress that Koehn is a biographer and cultural historian only to the extent that the material she provides helps to advance the narrative of her core themes: how six individual entrepreneurs dealt with the "imperatives" to quality goods at reasonable prices, communicate the virtues of her or his products to potential buyers in effective ways and thereby maintain and grow a viable customer base, and, how to develop organizational capabilities to learn about their respective customers and then earn their trust.

Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."

In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."

It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.

Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.

All the reviews written on this Amazon site for FIRST ART explain why this book is exceptionally good for toddlers, twos and other little guys. But what I like is that it also gives the adult in charge some clear hints for success as well as suggestions for easy prep and collection or selection of materials. This is the key to making things work for the little guys...if we are ready as adults with a clear idea of what's happening, we can make sure it is smooth and fun for the kids too. I also like how materials are very flexible: If you don't have cardboard, then use an old poster. If you don't have paint, use food coloring. If you don't have paper, use the evening newspaper. Many people whose kids are grown already know some of this (some, not all!!!), but if you're new to art with little ones, this is a life-saver. EXCELLENT!!

I wanted to thank all of the folks who have taken the time to review "First Art", a book of art projects and experiences for toddlers and two's. I've read every single review! How happy I am that this book is bringing great experiences to kids, and to their moms too. Thank you so very much to each of you for your wonderful reviews that remind me I am doing the right thing with my life!!!!
~ MaryAnn
w w w dot brightring dot com

I'm not very imaginative when it comes to "projects" for my kids (who are currently 3 and 1) so I love this book. I am thankful that there are people in the world with great ideas who share them in books. :P

First Art : Art Experiences for Toddlers and TwosI teach children 18 to 24 months great book with great ideas

I purchased this book so I could have more fun with my daughter, about a year and a half at the time of this review, and teach her a thing or two about creativity along the way. When I first got the book and read it, I LOVED it. There were tons of homemade recipes for saving money, ideas seemed relatively simple, yet fun, directions thorough... However, when I started implementing the ideas with my toddler, I slowly changed my mind.
I see a number of problems with this book:
Homemade recipes sound wonderful. You save money, you use ingredients you already have in your pantry, and you feel like such a handy supermom, what's not to love, right? Well, wrong...
First, the recipes often call for things I definitely don't have in my pantry, I was not even sure what some things were. For instance, cream of tartar. I wrote down a list of things I needed for a project and asked 3 employees at the store for it and all of them pointed me to tartar sauce. So, I had to go home empty-handed and do research online to find out what it was and why I needed it and where I could buy it, what I can substitute it for, etc. Most of the sources online seemed to indicate that it is something that used to be big in baking, but hardly ever needed now that we have baking powder. It'd be nice if the author provided some substitutions. I ended up using baking powder and it seemed to work alright. I later accidentally found cream of tartar in the spices section of my grocery store - and I looked in baking to no avail.
Another things is that a lot of recipes (80%, I'd say) call for tempera paint... If I'm going to buy paint, why buy tempera paint and mix it with stuff to make finger paints, might just as well buy finger paints - will probably end up cheaper. Same goes for, for example, a home-made blackboard. You need to buy the tape that has that chalkboard surface or chalkboard spray paint. Well, both are rather pricey, so it is almost as cheap to buy a ready-made chalkboard easel (not to mention much less trouble). Also, some recipes call for things like "an old grater you no longer use" (because you're going to be grating a bar of soap, for example) or "a big appliance box". I don't know if it's just me, but I think my Mom still uses the same grater she had when I was a year and a half and I don't buy big-screen TVs on a monthly basis... So, I don't really have all these lying around the house, nor is it always easy/cheap to find/buy one just when you want to try a project - often it really is easier and maybe even cheaper to just buy whatever it is you were going to make (case in point - beads).
Also, many recipes call for huge amounts of flour, salt, cornstarch, and food coloring. While those aren't that expensive in and of themselves (and food coloring CAN be), they add up! 4 cups of flour here, 4 cups of flour there, with a lot of these recipes not having the same shelf life as the store-bought equivalents. So, once again, the savings are questionable, even if we don't factor in the time we have to spend preparing stuff versus buying it ready-made.
The quality of projects.
My daughter is a pretty determined and focused toddler when she wants to be, but a lot of those projects are too contemplative to really keep her attention for more than 10 seconds. For instance, exploring the sounds and textures of a piece of foil or the much-favored by many feeley goop. My daughter was done exploring the sounds and textures of foil in 5 seconds and she did not want to explore the feeley goop at all after the initial try, so how was I supposed to make her realize that it has some unique qualities? The same goes for quite a number of projects that are meant to just "explore", but I realize that it is highly individual and there might be children out there who love those projects, just be aware that it is not automatic. Perhaps some of these activities would work well in a group, where children can feed off of each other's ideas and where interaction is already exciting enough, but for one child they can be a tad on a boring side and are over too quickly to be called an "activity".
Another thing in the projects I often have issues with is their messiness. The author does do a good job of outlining how to prep the working space, but with some projects, the colors will get splashed all over the place - it's toddlers we're talking about! I can cover a relatively large portion of the floor and the whole table, but I can't cover the walls and the ceiling... Not to mention that toddlers are known to run away in the middle of a project. So, unless you have a whole room you don't mind getting dirty and where you can contain your child (porch, sunroom, child-proof play room?), some of those projects will be just too much of a risky business to attempt in a nicer room. We live in a fully-carpeted apartment, and there is no way I'll be able to clean it up nicely if my child decides to have too much fun with one of the messier projects.
Finally, I find some "cooking" directions a little too sketchy. I have never made this thing before, I don't know what it should look and feel like, I actually ruined a couple of projects because I did something too soon or too late, even though I thought I was following the instructions religiously - there went 4 cups of flour and 2 cups of salt :-). Just so you don't think I'm a complete idiot, I do bake regularly and cook quite a bit too, and while sometimes my pizza dough made from scratch does turn out a little drier than I like, it is always edible, never a complete failure.
Overall, I'd say it's a good book with good ideas. If I were a kindergarten teacher, or had 2 or more kids of different ages, I'd probably rate this book better. But as a parent of only 1 child, I'd probably ever use only 1/3 of all the ideas of the book, with 2/3 being eliminated for one or several of the reasons mentioned above, which I find rather disappointing, since I am not paying only for the ideas I'm using...
Our favorite project so far? The bread. It did not taste spectacular (although was edible), but my daughter loved messing with the flour, watching it turn to dough, playing with the dough, etc.

As a professional certified coach, I love this book and use it as a resource in the programs I facilitate on leadership development and business coaching. Tom has such BIG HEART and through this book he provides a wonderful road map on how managers and leaders can begin to create more high performance work teams.

This will become one of your go-to books re: the coaching process. I know it's one of mine! Incredible insights as well as lots of advice, tricks, tips, etc. A must buy for coaches, or those who aspire to become coaches.

This book does have some good background information about coaching. It is pretty dry though. If you want to learn about coaching, take an accredited coaching certification program. I did, and this was one of our required reads. It happened to be my least favorite and gave me very little practical information to use during a coaching session. If you want to read an inspiring, empowering book, read Breaking the Rules by Kurt Wright.

In this three-part relational guide for the development of "a performance-focused, feedback-rich organization", consultant Tom Crane offers the reader his insights on three aspects of transformational coaching; the model, the coach, and the culture. The unifying theme, the heart drives relationships, and relationships drive performance, is evidenced by the title of the book and the statement, "If you chose to incorporate any of the practices described, pay attention to how your relationships are enriched and your results are enhanced."

The 'model' part is a three-phase methodology for coaching; starting with connecting, preparing, and establishing expectations (the Foundation); progressing into exploring and issues identification (the Learning Loop); continuing with options, commitment, and follow-up (Forwarding The Action.) The 'coach' element is an introspective piece including communications and style. The 'culture' part covers both `what it is' and seven principles for creating the change.

From reading the book, it is easy to see that Crane believes in intrinsic motivation and in people. He uses a most wonderful term, "positive regard," for how a coach or leader might look upon those they work with. I could not agree more with this sentiment. If you share this feeling, this is a book worth the read, as it gives wonderful guidance for how to bring out the best in people.

Dennis DeWilde, author of
"The Performance Connection"

Tom Crane goes to the true essence of coaching. He developed a comprehensive coaching method to transform knowledge into performance and action into results. A must read not only for coaches, but also for managers and leaders.

"Mayo Clinic Family Health Book" covers nearly everything that takes place in life from preconception to death. Diagnostic and treatment advice is easy to read and accentuated with diagrams and photos.

FOUND THE GENERAL INFORMATION OF SPECIFIC DISEASES AND ITS POSSIBLE TREATMENTS. VERY GOOD AND PRECISE INFORMATION.

We purchased the Mayo Clinic Eeference guide to serve as a family medical book. We are very pleased with the descriptions and information about comon medical issues. I highly recommend this book for individuals who want more information about common and not so common medical difficulties.

This is a book no household should be without. Very informative and helpfull. The index is great and the information is to the point... Excellent photos and drawings. Only drawback: a bit bulky!

The Mayo Family Health book is a "wealth of information."
My husband recently became ill and was hospitalized. We were able to pinpoint symptoms in the book which helped us along with our health provider get appropriate testing and treatment for his condition.

With healthcare today, we must be "informed consumers".
I have worked nearly 35 years in clinical laboratory medicine and I still learn something new everyday....this book certainly helps.

This is a great great book. If you are familiar with the authors' adversary cycle you will know this was the last book of the six. Let me say that he saved the best for last. This book is a horrific page turner from start to finish. Trust me when I say you will enjoy.

Wilson wrapped up his entire pantheon of characters from his horror novels in this one. I first read this without having read The Touch, Reborn, or Reprisal. Although I couldn't understand all the subplots, I got enough of it to sense the enormity of Wilson's undertaking -- he was essentially plunging into Hell the world he had created and included in all his novels. Now, years later (after having read the mentioned novels), I find the story even MORE enjoyable. I gave this 5 stars even when I was a little lost -- now I wish I could give it more.

Nightworld is a seriously scary book. Not personally scary but scary for the world as we know it. Nightworld completes the Nightworld series, which consists of six books, starting with The Keep. I've read all books and until the publication of Nightworld, it was called The Adversary Series, taken from the fact that the underlying element of this series is the ongoing confrontation through eternity and through the universe of two powerful forces.

These forces are not defined by good and evil for they are not. But one force, which is called the Other in the books, is brutal and caring nothing for humanity, tends to use evil means to achieve it's goal, while his adversary though not necessarily Good utilizes humanity to thwart His Adversary, The Other.

The Anti-Other, throughout history, has utilized a human champion to battle the Other. This champion is empowered with Godlike powers and made immortal for this purpose.

In the initial book, The Keep, which I've mentioned, the earthly agent of The Other, Rasalom, was weakened and imprisoned in a specially constructed prison by a champion of a long gone age, maybe a champion named Glaeken, whose subsequent job in The Keep was to keep tabs on The Other and make sure it didn't escape.

The Keep is a marvelous story wherein, Rasalom, because of some Nazi soldiers, almost escapes his incarceration. I won't go into the story but at the end, Rasalom is vanquished and ostensibly terminated but this is not to be and through the course of two more books, Reborn and Reprisal, Rasalom is rejuvenated, recuperated re-empowered and is set to take revenge upon troublesome humanity. The stage is set for Nightworld.

Nightworld
"If thou gaze into the abyss, the abyss will also gaze into thee"

What in the world is going on! Sunrise was five plus minutes late! we're in early summer, surise should be later not earlier, and then another shocker, sunset was ten minutes early! This continues on the second day etc and then a bottomless hole 200 feet across and perfectly round opens up in New York's, Central Park.

The world's scientific community, though at a loss for these occurrences, downplay these episodes and insist there is a rational explanation for these phenomenons. However, there is one who knows what's going on and he has a birds eye view of the Central Park event from his apartment.

It is the ancient warrior Glaeken, who is now in his 80s (his immortality ended after his 1941 battle with Rasalom), living under a pseudonym, Mr. Veileur. Glaeken knows exactly what's going on and he immediately sets out to gather a group of individuals to try to effect some sort of resistance, admittedly an enormous longshot but the only shot humanity has.

Main Charactersin order of appearance

Rasalom [Evil agent of the Other]
Dr. Nicholas Guinn [Physicist and friend of Bill Ryan]
Glaeken/veileur [Aged champion of the Anti-Other]
(ex father) Bill Ryan [Friend and confidant of Glaeken]
Carol Teece [mother of the reborn Rasalom]
Repairman Jack [hero of "The Tomb", a resourceful replacement for the aged Glaeken]
Kolabati [an ancient Indian Priestess who has two artifacts Glaeken needs]
Ba Nyguen [a special forces trained Vietnamese body guard for the following]
Sylvia Nash [mother of the adopted boy Jeffery]
Dr Alan Bulmer [Sylvia's husabnd and Jeffery's father]
Jeffery [a boy who has a healing power called Dat-tay-vao which Glaekin needs in his battle]

Glaeken meets with his would be recruits and of course his story is met with some skepticism, however, as Glaeken predicts, on the second night, hoards of large flying killer insect like creatures(later named by Glaeken as Belly Flies and Chew Wasps descend on an unsuspecting population and kill hundreds of people, horses, dogs etc. Also thousands of these creatures make a beeline to the home of Jeffery and his parents, in an obvious effort to kill Jeffery.

These creatures and the even more deadly creatures that follow can't stand sunlight but of course, day by day, the sunlight is slowly disappearing. In addition thousands of new holes open up around the world and every effort to cap them has been futile, with additional casualties. Humanity is quickly being wiped out and the daylight is getting shorter and shorter!

Things indeed look bleak for humanity but at least the recent horrors have solidified our cadre. Repairman Jack, with Ba in tow is off to Maui and Bill Ryan is off to Rumania, all to retrieve the artifacts that Glaeken needs to have a chance to counteract the carnage.

Can Repairman Jack and Glaeken, along with his unlikely cadre save "life as we know it", or will Rasalom rule over an Unholy Nightmare World?

Author

If you've never read F.Paul Wilson, I recommend him heartily.
He has a nice easily readable writing style and he seems to always have unusual if not unique plots to his stories. This particular book is the culmination of a series that I'm sure did not start out as such. "The Keep" was the original book as I have mentioned and is the basis for the series and as mentioned "Reborn" and "Reprisal" were definitely created to make a series out of a single novel but the resourceful Wilson managed to tie two unrelated books "The Tomb" and "The Touch" into episodes in the series in this last book and it works very well for me.

I was also glad to see Wilson reprise the ever popular Repairman Jack. Wilson has gone on to write several more Repairman Jack novels.

Reviewers Note

Because of the nature of this story. this book tends to be fairly gory and graphic about it. If this is not your cup of tea, then do not read this book. Then again, what are you doing reading any horror books?

Rarely do you come across a horror novel that truly chills you to the bone. This is one of those books. The days get shorter and creepy crawlies come out of holes that pop up all around the world. The monsters and their need for flesh make this a difficult job for REPAIRMAN JACK. Will he make it out alive. You'll just have to read it for yourself. My only critisism of this book is I thought it was rushed at the end, and the loose ends were'nt tied-up.

I just finished the Adversary Cycle with Nightworld and have read all of the Repairman Jack novels that lead up to this final novel. Unfortunately I have to say that Nightwold was a disappointing end to Repairman Jack's world as created by F. Paul Wilson. I loved all of his previous books, even "The Touch", which at the time seemed completely unrelated to any of the rest. My main gripe with this book was the final confrontation, which seemed way too easy and was clumsily written. I found it difficult to understand the scene and exactly what was happening. It also seems silly that the antagonist, while powerful enough to remake the planet to his own liking could be so easily vanquished. And finally the antagonist seemed incredibly out of character in the end. I don't want to spoil it, so let's just say that he didn't go out the way he was written through out the Adversary cycle. Worst of all, the "support" the protagonist needed from the crowd of New Yorkers in order to defeat his enemy was worse than cheesy it was plain ridiculous.

My next gripe was with continuity and was more of an annoyance than a problem. If you haven't read any on the Repairman Jack novels, particularly the newest ones, this won't be an issue for you. In Nightworld, Jack learns a great many things that he has long since known about, and as a result needs to be convinced of what is happening to the world around him. My final issue is, unlike Reborn and Reprisal, Nightworld isn't very edgy, it just doesn't have that suspenseful feeling that wouldn't let me put down either of its two most recent predecessors. Sure there plenty of disgusting scenes such as a man being gouged by a 10-foot millipede which lays eggs in his abdomen that hatch and eat him alive. But that was more gross than scary, which is true of most of the book.

I would have liked to see more scares thrown at the population of Nightworld like the antagonists ability to control the dead, not just scary insects and killer winged beasts. What I was really hoping for was a greater explanation of the to eternal opposing forces, which are fighting for the planet. No luck there.

That said, I still enjoyed the book, as it brought back characters from all of the previous adversary cycle books and my favorite, Repairman Jack. And while it wasn't the best ending to an otherwise excellent series, it still was a somewhat satisfying ending to the story arc. I just think it could have been better, and wish Wilson had waited to write Nightworld after he decides (hopefully not soon) to end the RJ Series, that way the two story arcs could have merged and ended at the same time. But if you've read the previous books in the adversary cycle you'll of course have to read Nightworld and I would recommend doing so, albeit with low expectations so that you won't be too disappointed or if you completely disagree with my review you're pleasantly surprised.

Maybe to that limited set of writers who thinak they are the Homers of today.

But a great american novel would be read by many people with differing levels of appreciation and determined to refelct the CURRENT and essence of America (oh what about south america) not just the mythical past.

THe words may flow as a poem, and cover or expound cleary or lyrically the points of life in this country but that alone does not make it a great story. Or a timeless one.

In preface to my review, I have to say that my favorite writers are Thomas Wolfe, F. Scott Fitzgerald, Henry Miller, Hermann Hesse, Heinrich Boll, Arthur Rimbaud, etc.
Many of the reviews here have bandied about the name of Thomas Wolfe (whose "Look Homeward, Angel" was brilliant); and the comparison is richly deserved; but the most insightful comparison came from the person who said it reminded him of an American version of Tolstoy's "War and Peace".
I've actually read "War and Peace". Lockridge's "Raintree County" rises to that level--and, in my estimation--surpasses it. I love the Russians--Tolstoy, Dostoevsky, Turgenev. And I love Walt Whitman and Ross Lockridge for the same reason. They all have what the Spanish call "duende," what the American blacks clamor to express by the word "soul". These aren't weak, spineless, effete Victorians afraid of beauty, passion, shame and awkward emotions.
They cast light into the dark corners of the human soul and throw open man's collective experience for all to see--something rarely achieved in typically dryer Anglo-Saxon literature.
Ross Lockridge's "Raintree County" astounded me. It left me wondering how this great American genius has been ignored, neglected. The only thing I can think of is that Lockridge makes the fatal mistake of being honest, of writing too accurately about the time-period, of not lying and indulging in historical revisionism. As a result, spineless readers wince when the "N" word is used, or terms like "pickannies," "darkies" or various other period vulgarities are employed by despised side-characters.
For this reason geniuses like Booth Tarkington are banned and suppressed.
It's sad. They want to revise the past and make it "acceptable" for modern audiences. But if you sanitize, you gut, you neuter, you destroy the hard edges which give the time-period texture, verisimilitude. (I mean, if slaves were well-treated why did we fight the Civil War?) But modern hacks would have writers keep all profanities out of it, re-write it so that nothing crude or insensitive made its way in.
If you want lies, watch a Hollywood movie, read a trash novel; if you want genius, poetry, brilliant insights and literary talent, give "Raintree County" a try. Maybe, with enough of us protesting, the prude schoolmarms with tenure at universities will be nudged from their slumber and realize that they have neglected one of the titanic achievements of modern American literature.

Raintree County is the anatomy of a fall from Paradise-with all the Edenic metaphors placed in a fictional county in Indiana-and the process by which it is regained. The structure and scope of the book are extraordinary, a system of telling and suspension that turns one day into a hundred years, all hinged upon the American Civil War (and the allegorical death of the principal character). Like another great contemporary American novel, All The King's Men, Raintree County was built upon the wreckage of a failed epic prose poem. Also, like Robert Penn Warren's glittering classic, Ross Lockridge's best-selling masterpiece deals with a gifted primary character caught up in the vortex of human history (though Penn Warren was more interested in the problem of power than he was in the cataloging of the life of Huey Long).

Raintree County should be a standard of 20th Century American literature. It is perhaps the greatest novel ever written. I'm mystified as to why it doesn't make Random House's Top 100 Novels List. I think in all honesty that Raintree County is too straightforward, too compassionate, too wise, too loving, too optimistic, too gently humorous, and too accessible to please the moldy and myopic listmakers. Really "great" books, as everyone knows, are dry game puzzles, smug literary fogs, brutal crayon travelogues, or ancient misanthropic sphinxes that museum directors and tenured professors of the academies alike can dust off occasionally without fear of ever having to update their pamphlets.

The texture style and meter of this work is astoundingly lyrical yet clear. To wit: "The world is still full of divinity and strangeness, Mr. Shawnessy said. The scientist stops, where all men do, at the doors of birth and death. He knows no more than you and I why a seed remembers the oak of twenty million years ago, why dust acquires the form of a woman, why we behold the earth in space and time. He hasn't yet solved the secret of a single name upon the earth. We may pluck the nymph from the river, but we won't pluck the river from ourselves: this coiled divinity is still all murmurous and strange. There are sacred places everywhere. The world is still man's druid grove, where he wanders hunting for the Tree of Life."

As long as I have a mind, I won't forget this profound and wonderful book or the characters who inhabit it: Perfessor Stiles with his pince-nez and Malacca cane, the cigar-chewing bighearted phony senator from Indiana, Garwood Jones, sweet Nell Gaither, the dark lost and deranged Susannah Drake. Carefully researched (it took seven years to write), it is also an excellent freshener on historical events of the nineteenth century, especially the Civil War. Contained within, for all you philosophiles, is the added bonus of cogent and detailed arguments for free will over predetermination, the triumph of spirit over matter, a solution to the riddle of the Many and the One, an explanation of the Word, and many more.

Born four years before J.D. Salinger, who still breathes at this writing, Ross Lockridge Jr. ended his life by carbon monoxide poisoning March 6th, 1948, two months after the publication of his one and only novel. He was thirty-three. He left behind a wife and four children. His second son, Larry, five years old at the time of his father's death, has written a book (Shade of the Raintree) attempting to explain what he calls "the greatest single mystery in American letters." He largely blames success in combination with a "biological (possibly genetic) predisposition to depression" along with "suicide-personality disorder (narcissistic)." It's easy to see why a John Kennedy O'Toole battering his manuscript (Confederacy of Dunces) against the unbreachable ramparts of Harcourt Brace and Get Lost, might do himself in (and then of course win a Pulitzer). But to receive a Harvard scholarship, publish an immediately successfully and lavishly acclaimed book which wins several major prizes including an MGM contract, and then to take your life as a proclaimed lover of life and a protector of four children, is a riddle beyond the ken of my meager imagination.

You may have once wandered through an art gallery and
while walking between images both beautiful and banal
happened upon a painting unlike few you have ever seen before.
It was found placed in a more remote part of the exhibit
and poorly lit thus causing you to give it a brief glimpse.
At first glance, the quaint simplicity caused you to smile yet upon
a second look you noticed the unmistakable quality, the rich
shadings, the subtleties, the emotion upon the faces of the characters,
and within a short time you realized that the artist had captured the
very essence of humanity. Shades of life both light and dark and all
the hues in between, this is what Ross Lockridge has placed upon his canvass for
posterity. This is Raintree County.

Raintree County; a mythical place, a gentle and beautiful tale of an
age and culture that has long since been harrowed under and paved over.
A verdant and pastoral county whose heart is found at the crossroads of
two dirt roads, whose inhabitants are poised at the intersection between a young
and thriving republic and greatest wrong every allowed to fester within
its expanding frontiers. The sunny days of community existence intertwined
with the political complexities surrounding the greatest rift ever to divide a
nation. A portrait of the land and its people in the midst of life and the
trials and tribulations of life's inescapable vicissitudes.

Within the covers of this book are found the joys of love upon the banks of
a river, the excitement and pride of a community during the celebration of
Independence day, the pungent smells and prolific yet depraved lifestyle during
the last days of antebellum New Orleans, and the songs of the slaves in their
agony, joy, and uncertainty. An epic, a day in the life of a ordinary man and
how he came full circle-if that is indeed possible. A reminder of the nation and
her people who were deeply shattered by the violence of a Civil War.

Within the prose are whispers of Plato, Poe, and Shakespeare. Characters
of well developed intellect and humor coexist amid the turgid and the
unlearned. At its core is love, insanity, birth, death, family, war,
and a river that courses through the county to both nourish the smiles and
drain the bitterness. Indeed perhaps the "Great American Classic," and a
sadly overlooked book. Lockridge is of the same ilk as Wolfe, Faulkner,
and Emerson. It has been said that each of us contains a book. To have this
as your only book is a majestic feat. Raintree County can be analyzed at many
philosophical levels and I am sure subsequent readings will reveal a multitude
of lessons. To me, my first time just staying at the surface brought me
the great joy that a masterfully written novel must impart.

I have positioned this book as "The" Great American novel - in reccomending it to a dozen friends. Only one has disagreed. Nuff said.

Rebels and Redcoats is not the first book to read about the American Revolution.

I know this book has glowing reviews by others. But those readers already know the basic story. If you think you fit in that category, go for it. Fascinating as the first person accounts may be, the context of the war is sometimes lost.

The men who fought the War are not the most literate. Spelling and grammatical conventions of the late 18th century may be confusing to the modern reader.

A teacher or another reader to help with the story line would be good. Or read 1776: America and Britain at War, by David G. McCullough first. You'll get much more out of your reading.

The editor/authors do a good job weaving the tales told by various participants. The reader may find the differing styles confusing. An interesting alternative would be Joseph Plumb Martin's classic account as a teenage recruit during the Revolution.

What else can be said that has not already been posted? Scheer and Rankin nail this book! A must for anyone interested in our amazing revolution and the men / women involved in it. With actual written accounts from people who were there you could not get a more fact based account of what it must have been like. It is very rare that this book gets "dull" as some fear history must be. Written how all history should be - so that it touches you and makes you think of what it must have been like to live through such time, If you want to learn and enjoy history (esp. such an important part of history) get this book and "Angel in the Whirlwind" by Benson Bobrick = both are fantastic! A plus!

"Rebels and Redcoats" is a tremendously good read recommended for anyone interested in a history of the American Revolutionary War written by those that fought and lived it.

Authors George Scheer and Hugh F. Rankin have compiled, organized and edited a comprehensive collection of letters and papers that provide unparalleled insights into the war as it unfolds. Some of the participants, such as Paul Revere, are well known. Most, however, are not, including rank and file American and British soldiers.

The result is an extremely well written and compelling chronological history of the American war for independence through the eyes of those that won - and lost - it.

Lasting eight years, the Revolutionary War was both America's first long war and civil war. By it ends, four times more American had died (percentage wise) than in World War II. The war showed how hard it is for any nation, no matter how powerful and technologically advanced its military and economy, to defeat a people numerous, armed and far away, possessing strong allies, and fighting for their independence on ground of their own choosing.

Anyone interested in a first-hand account of a war that gave birth to the United States of America and changed the world should read this book.

Reads like a good novel. The first hand accounts woven into the narrative are well selected and perfectly integrated. A variety of perspectives was chosen and this is quite even-handed. There is enough detail to make it lively and interesting but not so much that it overpowers. Anyone wishing to pursue further personal study has broad cross section of topics, biographies and events to choose from. This is an excellent book and should be required reading for all high school and college students instead of the the race-gender-class dribble that is probably used today. 1000% better than Langguth's "Patriots".

This is a very good, readable history of the American Revolution. The book does a very good job of giving you the British side of the Revolution. I enjoyed the book, and so did my 13 year old son.

The only thing the book doesn't have is much material about the war at sea, but this is a minor shortcoming.

product purchased for my daughter, her husband and son, this is a book I used when she was a child, and i found the info very helpful.

I purchased an earlier version of this book when my first child was an infant. I continued to use the book until they were teenagers. It was the most used of my parenting books. I purchase this book for shower gifts for soon-to-be moms. They will find it useful, when their child is ill, in making decisions about when to call the doctor and when not to worry.

I still have the copy of the book my mother-in-law gave me 30 years ago, and the worn cover reminds me of how often I referred to it while my now-adult children were growing up. I'm ordering 3 copies of the updated version today; it's the perfect gift for all the brand new parents I know. Want to know when to alienate the doctor by calling at midnight and when to wait until Monday morning? This book is The One..... Want to walk into the pediatrician's office with a clear, concise idea of what symptoms to convey? It's The One. Want to avoid a trip to the doctor's office or urgent care center altogether? This book can help you do that with confidence and a clear conscience. It's definitely an excellent buy for any and all parents.

This is a great guide. I received my copy in 1977 when my daughter was born. I used it for years! Loved the flow charts. Definately eases the panic of parents. Explains so much! I have bought several copies of this book-first for friends in the 70's having their children, and now the updated book for the next generation of new parents....our children having children.

This book is like having a doctor in the house. My pediatrician took me more seriously when I called because I only called or visited when it was truly necessary. This book is so helpful in the way it works you through the problem and informs you of what to expect when you do have to visit the doctor. I highly recommend this book to new parents; it will give you more credibility when you visit the doctor and you are not seen as an anxious new parent.

This book is my favorite all-time meditation starter. I like the idea of focusing on Christ's life for my meditations, for the obvious reason that we become like what we think about all the time. Well, this book brings all four gospels into play in a chronological discussion of Christ's life, adding touches of culture and history that the average person would not be aware of. This approach adds loads of meaning to what happens in the gospel accounts, since 21st-Century Americans really do have a hard time understanding some of the events and wording in the gospels. Frank Sheed's efficient use of the English language makes this not exactly an easy read, but a meaningful one, even for the average layperson.

This book provides the best gospel commentary/reflection known to man.

For every gospel story, this book has a thorough look at the passage along with comments on related passages. This book is well-written and easy to read. You can skip from chapter to chapter, or just read from start to finish.

Though it is easy to read, the material is dense. I've re-read this book 3 times and I'm still getting new stuff from it.

There are few books that I will *specifically* require my children to read. This is one of them. (Though I guess I'll have to wait 'til the kids are about 15-16.)

F. J. Sheed was a brilliant writer. His To Know Christ Jesus, like Fulton Sheen's Life of Christ, is a great help to reading all four Gospels at the same time coherently, for as the author states, they were not written with chronology in mind, therefore the sequence of Gospel events could be confusing at times. Sheed not only guides the reader step by step through Christ's life, but as a friend of Christ (clearly the author was a man of deep prayer) he also makes the reader stop at certain places along the way to help him meditate and bring depth to the reality of Christ and the significance of His actions on Earth. This is truly a masterful spiritual work. I recommend reading it with the Bible open. It will deepen anyone's understanding and knowledge of Christ and give one a keener sense for detail, and one cannot love what one does not know well, hence the importance of this book.

I checked the web site at www.ignatius.com for this item using the ISBN 13: 9780898704198, and the description there is of a paperback book.

The description below is from the Ignatius site
[ ISBN: 9780898704198
Author: Frank Sheed

Length: 399 pages
Edition: Paperback
]

I think that back in 1992 the book was published in hardcover under ISBN 10: 0898704197, but that edition appears not to be available any more.

I am providing this review solely about the edition that is available here rather than about the content of the book. I haven't read the copy I received yet, it was a paperback even though i was expecting a hardcover.

PS: after writing this review I requested that amazon.come make a change to the description of the books binding from "hard cover" to "paperback" and amazon.come agreed to the change. Now any purchaser will know exactly what they are getting when they order the book. I am impressed with amazon.come's willingness to make the change suggested.

Frank Sheed takes the four Gospels and brings them together masterfully into one volume. Great explanations of the times and customs surrounding the events also. A must read along with Fulton Sheen's Life of Christ.

This US Army / Marine Corps manual reads far more like a book than a dry piece of doctrine. This recent manual draws heavily on US experiences in Iraq and Afghanistan as well as lessons from US and British experience in the Philippines, Malaya, El Salvador and Vietnam. I have read several other COIN manuals and papers before (Learning to Eat Soup with a Knife and Resisting Rebelion) and this manual contains a good summary of these books and other papers. It would be a good place for anyone looking to study insurgencies and counterinsurgencies to begin their study.

The book begins by cover basic aspects of insurgencies and counterinsurgencies. The book then goes in to integrating military and civilian agencies, the role of intelligence, designing and executing campaigns and training host nation forces.

One area that the book does not focus on is in depth case studies. Numerous examples are cited to illustrate points, but to really look at a conflict one will need to go to one of the numerous books listed in reading lists provided at the end.

I've long nutured a private grievance against FM 3-24, which suddenly broke surface when I read this delicious comment by Steve Cole in The New Yorker this week: "Its reception reflected ... the appeal of counter-insurgency among sections of the country's liberal-minded intelligentsia. This was warfare for northeastern graduate students--complex, blended with politics, designed to build countries rather than destroy them, and fashioned to minimize violence. It was a doctrine with particular appeal to people who would never own a gun."

A more scholarly analysis of FM 3-24's failings, by Andrew Salamone, appears in the August edition of the online Small Wars Journal. He thinks that the historical examples in the manual are too selective, and warns: "While the current application of the new doctrine appears to be showing signs of success in Iraq, at least in terms of metrics measuring levels of violence and U.S. casualties, our enemy's well documented strategic, operational, and tactical adaptability all but guarantees that current doctrine will be out of date for the next conflict and result in the well known axiom of trying to 'fight the last war again'."

The Counterinsurgency Field Manual is a surprisingly well considered text on the nature of insurgency and the points where the course of an insurgency can be influenced.

Something is (or should be) rather confusing about the U.S. military. Since the inception of the Continental Army in the American Revolution, the U.S. military has been involved with counterinsurgency operations almost constantly, at home and abroad. (Put this way, Americans were waging counterinsurgency since before there was a United States; the French and Indian War...) What is confusing is 'why isn't the U.S. better at it?'

Setting this underlying question to one side, this text sets forth a framework for understanding the causes of insurgencies, and for dealing with them. The full scope of cultural, economic, social, political, and other factors are addressed in considerable detail, along with approaches to influencing these factors to address the root causes of insurgency. It is a robust, comprehensive work that can provide an adaptable conceptual structure for anyone involved in counterinsurgency or issues relating to counterinsurgency.

The big question in my mind; Why did the Army have to manage developing this process, when more than half the work required to respond to an insurgency should be done or overseen by the State Department? Why do soldiers have to arrange economic reconstruction and infrastructure development? Aren't those folks at the State Department competent to do all this stuff?

E.M. Van Court

This manual should be required reading for any candidate for public office at a national level, as well as all foreign staff personnel. After reading the manual I was better able to understand the motivations and actions of the various factions within Iran today. It also re-enforces the idea that terrorism / insurgency is not just an issue for a single nation, but anymore is a global issue.

I believe this manual is an excellent overview of counterinsurgency strategy and some tactics. This includes the broad strategy as well as to the drill down for the units/teams/boots on the ground. Its stated audience is for battalion commanders and their staff and higher. I would recommend it to any soldier, sailor or marine regardless of rank and for U.S. citizens generally who have an interest in the topic.

According to the manual, the host nation (HN) and the counterinsurgency force (COIN) will win if they can provide security first, and then other functions of a responsive - responsive to the HN populace - HN government. Otherwise, the populace will seek security and services elsewhere (i.e., in insurgent organizations/militias). This is not necessarily a sequential ordering. While basic security is fundamental - once a baseline is reached - other governmental functions responsive to HN's populace's concerns should also be instituted, supported, and reinforced, while still improving and accelerating the improvement of the security environment for the populace. One example used is how insurgency organizations/militias can destabilize the security environment and create insecurity through terrorist strikes, in order to then be viewed by the populace as the cure to the insecurity by operating militias to defend against such insecurity, and thus try to gain popular support.

Bottom line: creation, maintenance and sustainment (or assisting/building up) of legitimacy in the host nation vs. the insurgent organizations is the contest and crux of the matter. Insurgency and counterinsurgency is a fight for the support of the populace (i.e., the big middle). This conclusion should have been clear by now - insurgency has been with us for a very long time. For some examples, in the West, you can go back to at least to Julius Caesar for lessons; see also Napoleon; in the East, you can go back to at least to Sun-Tzu's The Art of War.

According to the manual, to win an insurgency/counterinsurgency type conflict, requires staying power without intentional or unintentional signaling of wavering support for staying the distance, at least until the HN has achieved the "tipping point" in terms of legitimacy and popular support.

As an aside, there is a good appendix on Social Network Analysis (SNA), which provides a cogent overview of some of the key concepts for those not familiar with SNA or its use in war, conflict, or intelligence.