American Books

This collection is hard to rate. The "Tales of Mystery and Horror" are very good, such classics that you have to remind yourself reading them that the tinges of romanticism are a function of the Romantic Age in which Poe was writing, and the cliches weren't when he penned them. The "Humor and Satire" section is even better, surprisingly funny without the occasional romantic excesses of the horror tales.

From there on out ("Flights and Fantasies", the novella "The Narrative of A. Gordon Pym of Nantucket", and "The Poems") are virtually unreadable morasses of romanticism run amuck, long turgid descriptive paragraphs, and almost no dialogue.

Skip 'em.

Hey...what do I really need to say here? I mean, this is Edgar Allan Poe we're talking about! It's an excellent collection of his stories and poems. Many people are of the opinion that Poe's works are all rather macabre. Although many of his works do fit into that category, he was also a brilliant satirist. For example, I recommend his short story, "The System of Doctor Tarr and Professor Fether". Quite hilarious, and very witty. Poe was a highly educated member of society, and was also the 'inventor' of the modern detective mystery with his short story, "The Murders in the Rue Morgue." His incomparable literary style has gone unequaled to this day. For those already familiar with Poe, I suggest you read him again to have a fresh look at his works. For those who are NOT familiar with his works, you are missing out BIG time! Poe having been homegrown right here in America, we can be proud of his literary achievements. Check it out.

Allan F. Whitney

I bought this book as a gift for my friend. She loved it.I was so glad I was able to find it here.

I love Poe's writing, but this book is in the original "olde" English and is very difficult to read for me. So I am really not too happy with this particular version. I should have read the "small print".
ascott

Edgar Allan Poe, born in Boston, Massachusetts on January 19, 1809, died October 7, 1849.

What is it that makes an author famous? I don't mean famous in the sense a news article reports that "Jack Greylea's novels sold 15 million copies last year," but in the sense that he is thought of as being profound, and seminal. That he is quoted, and scholars analyse his works, and he is looked upon as being the original voice of his style, or the font from which many imitators have drawn inspiration.

Edgar Allan Poe is one such. The very hint of his name calls up images of midnight graveyards, of crumbling mansions lit by wax candles, the home of strange and tormented aristocrats, till the description "Poe-like" can draw as vivid a picture in our minds as "elephant-like."

Yet his output was not great. Basically a short story writer and poet, he produced only one full-length novel, which received more censure than praise, and which very few people today can name. Without wishing to run him down as an author (what he did, he did well, but what he did well, was to be Poe) he was a limited writer, and all of his works over twenty-two years can be contained in one thickish book.
So what is the secret of Poe, whereby a scanty writer becomes the cult-centre of a world of horror that carries his own stamp? It lies I think in two things.

Not to place these two in any order of importance as regards his continuing fame - I leave this to you - but I would say....
Firstly, that it was his choice of subject and execution of it. The mournful, weird and macabre, in which man becomes little more than an instrument of darkness, and that usually the worst darkness, that which wells up from within, whose black light shows us as being not the pawns of evil, but the source of evil itself. But to seize on this idea - or any other idea - as inspiration is nothing, merely the starting point from which the quill hits the paper. It is in the execution of his vision that Poe's genius emerges. Not with a great deal of subtlety, nor a much complexity, but with great and disciplined fixity on the horror of his intentions, Poe moves relentless to the nasty culmination of his stories, and they come to us with all the rawness of unconsoled misery. His art was that of the short story writer, and as such he wrote little, but when reading Poe a little is more than enough.

Secondly, that Poe more than any other author is identified as a man with his works. An orphan and an outcast from his adopted family, overly sensitive and reckless, he lived wildly, lied readily, lived in poverty, married strangely to his thirteen-year old cousin, was widowed miserably, and finally died mysteriously at age forty, from uncertain causes that speculation has named as anything from drug addiction to murder. As if this were not enough, his works were controlled after his death by his executor, who attempted to blacken his name. More than any other author that I can readily think of, Poe was his own tormented, tragic hero, and his oppressed characters were him.

In the nineteen-sixties, several of Poe's stories and poems - The Pit and the Pendulum, The Masque of the Red Death, The Raven, The Tomb of Legeia and others - were made into popular, low budget films, cementing Poe's reputation firmly into the mythology of modern horror movies. It's common of course for movies to be nothing like the original written work, but all of these are based on not on fully worked out novels, but ideas that Poe dealt with in comparatively few pages.

Incidentally, the principal actor in many of these was Vincent Price, whose tall, mournful frame instantly springs to mind as well nigh inseparable from Poe's weird gems.

Graham Worthington, author, Wake of the Raven

This book has some interesting things for the diy type of person that I never considered doable on a small scale before.

This particular book is as it's title implies Back To Basics. It is an excellent book which will give you a historic view of how things were done in the past and give you a foundation to build your skills on.

In the event of a disaster, it will give you guide lines on how to do tasks and build skills to help you come out on top of many situations that can result from a natural disaster, a financial disaster and hone your survival skills. I recommend it for this reason.

While the book is out of print, it is still available at a reasonable cost through the connections that Amazon.com offers.

We have found this resource wonderful. There's more in this book than I could have asked for gardening, preserving, how to chop would, how to make tools... Our 10 year old son enjoys reading it too and learning about how to really make items that he would use. We were looking for a resource to help us "survive" if need be on our own, also we were looking for items that were more cost effective in this hard economy. Great resource!

One of my top ten books. I am an avid outdoorsman and believe in being prepared(Boy Scout Motto) to take care of one's self "off the grid". This book might as well be my bible. It does skim a little on some subjects but on the whole it gives a thorough enough explanation of all the skills one would need to scout out, build, propagate, and flourish on a frontier farm. Excellent illustrations to accompany all the subjects.

My only thing to change about it would be a slightly larger thickness of stock for the pages. I know this would make this rather large book even heavier but the pages have a tendency to bunch and fall midway through the book. A slight qualm about an otherwise flawless book. Read it flat to avoid this problem.

If you want to learn about how to be completely self sufficient I highly recommend this book.

This illustrated book has been published chiefly for those who are new to country living, and/or who have an interest in self-sufficiency and in retrieving some of the "lost arts" which are appurtenant to traditional country life. The information is mostly introductory and rudimentary... a good start for most folks new to these areas of interest.

I have lived in the foothills of rural Appalachia for 55 years and have been involved in carrying out nearly all the construction, activities, arts, and crafts found within this text. Some of the text, (along with the accompanying drawings and photos), is quite good. The information is solid and one can get started along the right track; however, the work goes astray (the publishers sort of "threw in the kitchen sink"), into areas which are not particularly relevant to traditional country living. The editors simply went too far afield when they got into topics such as "Winter Sports," "Kayaking and Rafting," "Foraging for Flour and Emergency Rations," and so on. Most of these subjects are tagged on at the end, I felt just to make the book longer, (it's plenty long enough at 456 pages!)

Additionally, on topics such as "Emergency First Aid," "Fly Fishing" (and fish identification), and "Recipes," there are obligatory sections, none of which are all that useful since these are subjects, any one of which could fill volumes. Had these areas of specific interest been omitted, the more appropriate topics could have been somewhat expanded, such as "Barn Building" or "Preserving Meat and Fish".

There is a far superior (albeit, much older) version of this sort of book which was published by Reader's Digest some years ago: READER'S DIGEST BACK TO BASICS. I can highly recommend it and I've referred to my worn copy time after time.

While there is quite a great deal of quality information in this Skyhorse Publishing Third Edition (2008) for those seeking a new or improved life in the rural countryside, I still feel that the editors strayed off-base to the point that I cannot heartily recommend the work.

I have never read any books by this author but this will definitely not be my last. Unlike most urban books this book had a very important messag about friendships, discrimination, trust, loyalty etc. A very fast paced book you wil not be disappointed.

This was an excellent book! I highly recommend it. I thought it was going to be about Ghetto life, murders, etc.; but to my surprise it wasn't and I was very impressed by it. I can't wait to reac "Black and Ugly as Ever"!!!
On a scale from 1 to 10, I give it a 10! It was very relatable and believable!

This book was absolutely great. I finished it in a day...I couldn't put it down; it was so intense. I look forward to reading the sequel very soon. You must get this book!

I read this book n 1 day!!! I loved the way everything just came 2gether at the end and now I will begin the sequel and i hope it is good also!!!!

Ok I will say this,This book wasnt bad nor was it a page turner,Yet I did expect alot more from this book and was surprised that i didnt get that.i have to agree with another reviewer when she stated that it was a bit juvenile.But out of curiosity i will be reading the sequel,which i believe will be better cause i know the author's writing has improved since the release of this book.

I think the temptation here is to give "Paddle to the Sea" five stars. After all, the book is a dazzling display of art and narrative, an educational and interesting tale. But five stars is the voice of the adult reviewer, and this book is mostly read by and to young children.

I was excited to stumble across this book in the library: I remembered it from my childhood. But I was surprised to find how little of the book I remembered. Mostly I remembered the general idea--perhaps my parents were not too keen on reading the entire book.

From the perspective of my daughter (nearly 6), the book was well worth reading, though not terribly compelling. She was curious to learn about Paddle's journey, and interested in the geography (we live right on the route). She liked many of the illustrations, though not nearly so much as I. The book is quite lengthy: it took us several bedtimes to finish it. I was drawn back to the book each night, eager for more of the art and story. I liked the altruism of the people who find Paddle, and the solidarity they show with a maker they will never meet. There is a beautiful selflessness in the land and in the people of the land. But I found that it was I who wanted to read the book each night, more so than my daughter. For young ones, the art is less impressive and the story is a bit slow. And since children's books ought to be ranked with children in mind, we'll have to give this book fewer stars than it otherwise deserves.

I purchased this as a gift for my daughter. She is delighted. The art work is beautiful. She was so happy I purchased the rest of the set and they are just as beautiful.

This is a great book to read. I would highly recommend this book and others by the author for fun reading and at the same time great learning opportunities.

I read this book 60 years ago as a young boy of 10. It made a tremendous impression on me with regards to the geography of the Great Lakes of the US and Canada. I was thrilled to find that it is still being printed and the pictures are the same as I remember--excellent. A wonderful story.

As others here have said, this is a true keeper. A babysitter read it to me when I was 10, and I never forgot it. I bought and read it to my kids when they were around that age, and they wouldn't let me put them to sleep without reading at least one chapter. It's educational, beautifully illustrated, and a touching story. I may have to fight with my kids over who gets to read it first to their kids! A treasure.

Jorge Luis Borges was one of those rare writers who can take even a bizarre, utterly unbelievable idea, and spin it into an exquisite little gem of prose.

And this classic writer was at the peak of his powers when he collected together "Ficciones," whose plain name belies the subtle power and exquisite beauty of Jorges' short stories. Even among Borges' many short stories, few of them can rival this little labyrinth of strange ancient cities, fictional histories, and the eerie depths of the human mind.

"I owe the discovery of Uqbar to the conjunction of a mirror and an encyclopedia." An odd old saying from the Middle-East leads the narrator to seek out the long-lost heretical histories of a fictional world known as Tlon. Its beliefs, language, and metaphysical eccentricities increasingly fascinate the narrator, until it's almost a surprise to realize that Borges invented all of this.

The stories that follow are no less engrossing -- the recounting of a strange, haunting novel, a man who attempts to LIVE as Don Quixote, a man who tries to dream a new being into existence, a lottery that determines the way the people of Babylon are to live, an examination of a brilliant and underrated author, an exploration of the eternal Library of the universe, and a labyrinthine spy story.

The second round of short stories is a bit less enthralling, merely because it focuses more on "typical" Borges short stories. But they are still pretty enthralling pieces of work -- the remembrance of the brilliantly eccentric Ireneo Funes, the story of a scar, a series of murders linked to "the secret Name," a condemned man's begs God for a year to perfect his art, a forgotten heretic, a conversation leading to revenge, the Cult of the Phoenix, and a man entranced by the "Arabian Nights."

Mirrors and labyrinths fill Borges' work -- real and imagined, in word, metaphor and reality. You see them in an endless library, a guitar melody, a contradiction in religious faith, a complex plot, and in the mind of a man who loses himself to an obsession. The mirrors show you the sides of people that they would never see themselves, and the labyrinth twists the mind into new places where it would never normally go.

"Ficciones" explores places where normal fiction would never go -- such as a Babylonian lottery for different places in society, corrupted by greed -- even as it imbues its eulogies, metaphysical ponderings and explanations with the tinge of reality. The cults, deaths, and art that Borges describes seem so plausible, and are given such depth and detail, that it comes as a mild shock when you realize, "Hey, he made all of this up."

Part of that is due to his unique style, full of elegant wordcraft and gently luminous imagery ("a round yellow moon defined two leaf-clogged fountains in the dreary garden"). Even a stabbing is made brutally beautiful, and often dialogue is unnecessary -- the most beautiful and striking stories in here are the ones where Borges (aka the narrator) eagerly explores some invented facet of the world.

And woven through these stories are many of the things that fascinated Borges through his career -- a tragic hero, ancient heresies, an elusive God, and people whose lives he could somehow explore through his own imagination.

If you could criticize anything at all, it's that few of the characters -- aside from the Borges "narrator" -- are much more than walking symbols of a murky little message. But hey, you could simply see this entire book as an exploration of Borges' own imagination by himself. He happily recounts countries that are nonexistant, books that were never written, geniuses who never were.

"Ficciones" is about the dullest name you can possibly give to a work of genius -- an intricate little web that is all mirrors and mazes. Absolutely stunning.

My knowledge of Borges is small; before purchasing Ficciones I had only read two or three of his short stories. Enough, however, to know that it would be well worth the short time it takes to read each of these stories.

Borges had an unusual and amazing way of compressing the most stimulating, fascinating material into a small number of pages. You may read one of his stories in ten-fifteen minutes and contemplate it for a week (or more) and remember it for life. And still, you may well want to reread it many times; it has happened more than once that upon finishing a Borges short I immediately wanted to go back and start from the beginning.

The strange thoughts on infinity and the nature of existence are presented in a way that stimulates thought in a humble yet intruiging way. Ideas that may be well recognized and used in other fiction (in some cases overused) have some other element, some different approach, so that even if the premise is not "new" the experience certainly is. How this can be done, and in so few words no less, is beyond me.

This was certainly one of my very best buys and I know that this book will be well worn by my reading alone, not to mention that of the many people I will lend it to with my best recommendations. These short stories will bring beauty and excitement of the mind to many an otherwise boring, mundane day.

Borges is an ideas man. And he can write as well. I love his concepts even more than his writing. Some of his prose reminds me of Somerset Maughn and I wonder if that is the translator or himself. Some of the stories are ones that were common in his era and he's added a twist of lemon (Both Maughn and Borges have done the 'scar on the face' story.

A firm favourite, always. I like stories that twist your brain slightly to the left.

Borges never fails to please, to challenge, to entertain, and more importantly make one's brain shift into high gear!
If you are looking for an easy read, don't expect to find it in Ficciones.

However, if you are looking for a little cerebral cortex arousal; grab this book and find a cozy spot...you won't be disappointed!

Reading with his head instead of his heart, Borges looks to fill his mind with all the minutia and information he can possibly hold and release it back in his works with finely crafted and fascinatingly playful philosophical stories.

The sparse, objective writing of Ficciones is a far cry from his earlier lyrical style, of which he says: "In those days, I sought dusk, the outskirts, and unhappiness; now, mornings, the center, and serenity."

Thankfully in the newer center, we are treated to 17 extraordinary stories that are teasingly succinct, yet brimming with imaginative and aesthetic prose!

The scarcity of words requires that the reader pay attention to them all or miss much of the wisdom and subtleness that define the delicate and ingenious style that is this fine master of fiction...Jorge Luis Borges!

Transport the Wachowski brothers to the 1930's and ask them to express their philosophy by way of short stories. You might get something in the same ballpark as Ficciones. The diversity and genius of Borges' work is so unique that if you were to know all the languages in the world and had no word limit, it would still be hard to do a review that does justice. Ironically, this is exactly the kind of challenge that Borges would stand up to. I will attempt to review this work by enlisting adjectives that come to mind.

Surreal, mystic, recursive, sophistic, heretical, philosophical, religious, profound, imaginative, ingenious, circular, open-ended, unorthodox, personal, hallucinational, original, universal, self-referential, concise, contextual, complex, ironic.

Here are a few examples of the complexity of Borges' mind at work.

Borges attributes certain imaginary books and volumes of books to some of the authors that he is most influenced by. In reality, these books are projections of Borges' fertile mind and no more. In the process of critiquing imaginary works of art (let's call this meta-art), he creates an instance of the meta-art in the mind of the reader. It's like me talking to you about the eating habits of a third person you haven't met, and actually does not exist! Borges never fails to leave you with a lasting impression of a meta-art that resonates with your senses. On second thoughts, this is obvious because the meta-art is as much a figment of your imagination as it is Borges'. Every meta-art is a reflection of your own creative mind, while Borges is simply holding a mirror. And talking about mirrors, here's a quote from Borges as attributed by him to the meta-art in his first short story "Tlön, Uqbar, Orbis Tertius": "The earth we inhabit is an error, an incompetent parody. Mirrors and paternity are abominable because they multiply and affirm it." And with this we come full circle just like you would in most of Borges' stories.

Borges is fascinated with the idea of god and provides several unorthodox notions of god that might be as appealing to scientists as they would to priests. This is done more so by illustration than by elucidation. In fact, subtle self-references and recursions are an integral part of the entire work. The stories embody the concept that Borges sets out to illustrate, and always come full circle at the end such that appreciating the story is equivalent to appreciating the concept. Whether it is the wizard of "The Circular Ruins", the librarian of "The Library of Babel", the spy of "The Garden of Forking Paths", the teenage boy of "Funes the Memorious", or the playwright of "The Secret Miracle"; the self-referential nature of the work is haunting. Each story leaves you wondering how Borges could convey so much with so little words [This also speaks volumes about the quality of English translation]. Then again, the very topic of brevity and excessiveness is discussed in one of the reviews of a fictional book. It is like Borges does not let anything go. Yet again, the very topic of an all-encompassing book is discussed in the context of a fictional book that aspires to BE god.

There was not a single story of the seventeen that was not profound. There is no chance that you would not re-read this book after reading it once.

...that will help you make better desisions (or keep you from making all the wrong, costly ones :-).

Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".

This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.

The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".

The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".

At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".

2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).

This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!

Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).

Good luck and fortune in all your business endeavors everyone!

If you want to create professional looking Yellow Page ad designs that will dominate your Yellow Page advertising competition, you should read this book. While it was written in the eighties, the concepts are still very important today.

--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com

Just so no one misunderstands, since the publisher's description of "Getting the Most from Your Yellow Pages Advertising" has disappeared from this page, we (the author's office) posted both the media quotes below and the book description that follows. Neither of these is meant to be an impartial review but rather a description of what's in the book and what various media outlets have said about it.

These media quotes about "Getting the Most from Your Yellow Pages Advertising" are being posted by the author's assistant, Steve Wilson, to show what the media thinks of the book. And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."

"The definitive word on the subject."
-Home Office Computing magazine


"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)


"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium


"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News


"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One


"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News


"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator


"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest


"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner


"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer


"Invaluable insights."
-Restaurant Management Today


"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC


"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist


"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS


"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage


"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times


"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business


"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster


"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics


"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management


"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register

"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center


"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce


"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center


"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing


"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP


"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller


"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association


"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal

I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.

Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.

An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.

I truly enjoyed HOOD RICH. I could not put it down. It was a page turner.

The story was written well although it was told as if the main character was being interviewed. (Couldn't get into that part of the story). The rest of the story was well written - it makes you relate to the characters. You feel very sad in parts, you can picture this being someone in your family, and you cry in others. It gets very emotional towards the end (if anyone knows anyone incarcerated) - you can imagine that this is what it must feel like. I think all younger males should read this story - it almost reads as a testament to the street life our young men may have to face or if they idealize the thug life - this story really tells them the ups and the downs of that life without lecturing....

Crystal takes you on a journey through the transformation of P's life...from a boy to a man. P makes some bad choices and he pays for them. Will he learn from his mistakes?

I connected with P and actually felt his pain.

After reading Hood Rich, make sure you read Big Tymers...it's even better.

I was expecting it to be better than what it really was. This story is mostly about the struggles a young man face while being wrongly convicted of a crime he did not do. So most of the storyline deals with the main character being behind bars. There were a lot of twist in the storylines which held my attention and made the book an OK read. There is a part II to this book and I will be starting it next. Hopefully it will be better than part I.

Wow the book had me speechless, it did start a little slow but when it starting going I could not put it down. This told a tale of a young man nicknamed Prince cause that was his last name and he had some kingpins in the family that he looked up to. He was young and ready to live the fast life too soon and with that being said he ended up going to jail for fifteen years at the tender age of seventeen and there he learn just what being loyal was, how to survive, having faith, endureing hurt and pain, dealing with the lost of loves one and most of all how to hold on. This book reflected a lot about family. This was a good story you never know whats gone go down next. And Prince is real likeable I enjoyed his personality. Barvo Crystal......

This is an interesting missionary biography. Everyone I know that has read it (people of all ages), has enjoyed it.

Amazon.com sent me an ad for the book Bruchko two days before one of my best friends flew to the high jungle of Columbia to be a missionary with the Motilone people. She had never seen the book and can use her computor once a day by generator electricity so I typed it out for her a chapter at a time. Within a week she hiked the Andes Mountain where Bruce Olson resides with the Motilone, had a wonderful visit with him and received from him personally her own copy. She hiked the mountain barefoot just like the Motilone people do. Bruce Olson was 19 when he went, my friend, a devoted Christian, is 67. This book would be very interesting to anyone who likes to hear about modern day missionaries and the work they do. I loved it.

This book is amazing...This is a perfect book for anyone that wants to see how the power of God works...Read it...

One of my all-time favorites. This is the second copy purchased. Never got the other returned.

This is not a good book. This Bruchko character ruined the Motilones Indians lives in Colombia to build up his own ego under the guise of helping spread Christianity. Maybe he thought he was doing a good thing, but really all he did was try and assimilate a people in a culture they wanted nothing to do with. He should have left them alone. My Grandmother, a Motilon Indian, and I do not recommend this book except to show how European explorers, and missionaries have helped to ruin countless cultures by trying to "help" them to not be "savages".

It does not take any time at all to get into this book. People of all ages and moral value make up our world. The locket is a story that touches your heart and head at the same time.

I highly recommend this book to anyone who loves to read.

All stories from Richard Paul Evans are wonderful and this is no exeption.Read the trilogy is forth it.

The reviews were uniformly quite good for this novel, so I decided to give it a try. The story starts out slowly and takes some time to work up a bit of interest. The central character is a twenties-something working in a nursing home. Not typically the setting for a compelling plot.
A quick read-not one of my favorites.

This was an excellent book! It wasn't just a typical romance, instead, it focused on what comes after falling in love. Devotion, kindness, and respect were themes in this novel. It was well-written, and kept my attention until the end.

With The Locket, Richard Paul Evans proves once again that when it comes to feel good, sentimental stories that tug at your heartstrings, he has no equal. As with his previous books The Christmas Box and The Letter, he utilizes his unique blend of fiction and inspirational writing to convey valuable messages of love, faith, forgiveness and redemption. His words take us on an emotional journey that leaves us reaching for the kleenex box as well as motivated to incorporate these precepts into our daily lives.

After the death of his mother, Michael Keddington takes a job at the Arcadia nursing home, where he meets parient Esther Huish, a woman who is instrumental in teaching Michael many valuable life lessons concerning forgiveness, overcoming insecurities, second chances and never putting things off until tomorrow.

The Locket of the title is Esthers gift to Michael. It serves as a symbol of the missed opportunities in her life and for Michael represents an opportunity to overcome a myriad of obstacles and begin his life anew.

This warm and beautiful story should kindle the flame of hope that burns in each of us. 4 1/2 stars

I fought in this battle, I treated and remember many of the dead and wounded men described in this book. I kept a written memory of my feelings and memories from April 4th that I jotted down in the days afterward. Unfortunately, "The Long Road Home" is no Blackhawk Down and Martha Raddatz isn't the caliber of writer and especially not researcher that Mark Bowden (author of BHD) was. It seemed that Ms. Raddatz was more interested in telling a story and projecting some very general philosophies and cliched lessons learned from American war. In the same style of Band of Brothers, or other Stephen Ambrose classics (that was the greatest generation, fighting for far different reasons). Rather than telling THE story, following the factual timeline, interviewing more participants and other units involved. Much of her initial research, I have to assume, was taken after interviews with the Commanders and senior leadership, some of whom had almost no involvement in this battle. They told their story first, and the book reads like they may want it to be read.

This clearly became the framework for her story and a positive, "it's just war" message permeates the entire book. She is critical of almost none of the planning or decisions made. Her interviews with the junior Officers and NCOs do not reflect any opinion they have, merely the sacrifices they made, and their recollections of the extreme violence, fear, and emotions they felt.

She took very little time to try to understand what happened, why it happened, or what should have happened, instead merely echoing some worn out ideals of American war and applying the civillian paintbrush. It's often said that history is written by the victor, in this case history was written by the first persons to mug the reporter with their credentials.

She does not do justice to April 4th. This book felt cobbled together, as if the prologue and epilogue were written, pictures were inserted midbook, and the HYPOTHESIS and CONCLUSIONS were drawn before she ever conducted interviews and research.

When writing a true story, you are supposed to interview, with an open mind, and seek out facts and truth. Martha Raddatz just wasn't asking the right questions.

This is sad to me, as this is a story that still needs to be told, in print or in movie. I suspect that one day this will become a movie, my hope is that when it does the story will be told accurately and the philosophical and moral questions (and answers) will be unique to the war WE fought in.

Dan

I found this book to be very interesting. It is true that it is mindful of Black Hawk Down. At times it needed a strong stomach but I found it an enjoyable read.

I have just finnished reading The Long Road Home and must commend Martha Raddatz on her brilliant book. I have been a friend of the Weibleys(Trysha)for years and decided that it was past due for me to read. It was not political or opinionated in any way, it was factual and desctiptive like nothing I have ever read.Since There is one part of this book where Seth gets out to clean a windshild..knowing him the way I do, I HAD to laugh through the tears. It was just soooo something he would do.
Thank you for writing this amazing book for the world to read. It is integral to all Americans to know what REALLY happend that day. I know that the Weibleys apreciate it as do I and all that I will be passing this on to.

I saw Martha Raddatz speak at the Pritzker Military Library last week (June 2008) and bought the book there on the spot. I have read it straight through in a couple of days and wish that every American would read this book or one with a similar story. It seems that Iraq has become background noise in light of the energy crisis and the country's economic woes.

It's easy to forget that we are at war and that American servicemen are losing their lives. This book brings that reality home. It's not a fun read - it's a distinctly uncomfortable and sometimes depressing one. But reading stories like this might go some ways towards breaking through this desensitization we seem to have as a country when it comes to the war in Iraq.

I think that the portions of the book written from the view of the soldiers are solid and really brought me into the action of that awful battle. I won't ever know what it is like to be a soldier who engages in battle and is wounded or sees friends wounded or, worse, killed in action. But this book at least makes me really think about it and gives a good description of how these soldiers felt.

On the other hand, I did not think that the parts of the book written from the perspective of the families was as strong. I am not sure if this is the result of Ms. Raddatz respecting the wives of the killed soldiers and not interviewing them directly or just because her passion lies with the stories that these men have to tell more than with the stories of their families. Either way, it made the book feel a little unbalanced to me.

All that being said, I think that this book is important. The story that it tells is important not only because the battle it details was a turning point in the war but because it reminds us that our fellow countrymen are going through unspeakable things. This war remains relevant and I applaud the efforts of Ms. Raddatz and others like her for fighting to keep it in the media.

Excellent read about the war in Iraq. I bought this book after I found parts contained action my son was involved in. Found my son's name and picture of truck he was in. He was trying to save Cindy Sheenan's son Casey. He was ambushed also and was hit in his foot. They lost eight good soliders that day. I hope they make a movie someday. My son is a IV and he was shot on 4-4-4 in Sadr City Iraq. He now has PTSD and is divorced from the woman he loves. Where is Cindy Sheenan now?