Sales Books

This is so packed with details that I am always searching for. It's awesome, it's so cool. It has everything that you need to know about the X-files, I have nothing but praise for the author. I love the fact that it told so much about all of the characters and stuff, and it's just so great that I recommend if you're as obsessed as I am about the show, to go and buy it. It's definitely worth the price. Again, really great book!!!

I thought that the book had alot to give and I realy liked it. If any one has a good X-files book tell me what it is called

Absolutely, positively, without a doubt the best and most complete reference book that has ever been published on THE X-FILES. This incredibly detailed and beautifully illustrated book covers everything you ever wanted to know about THE X-FILES but were afraid to ask! It is a massive undertaking that covers everything in easy to use A-Z alphabetical format. Every entry cites the episode it came from and every character has the actor's name. Say for example, in the letter (B): you will find lengthy entries for everything from Bear ("Ice") to Bay Area Carpeteers (the Chinese employer of Shuyang Hsin in "Hell Money") and Big Blue ("Quagmire"), from Babcock ("Gethsemane") to Bright White Place ("Nisei") and Biodiversity Project ("F. Emasculata") and tons of entries in between. It is also a very timely book as it covers all previous 4 seasons. I also love the classy look of the book, the good-grade paper and the typeset inside and, especially the price. Oh, how could I forget the illustrations! No more reused stock photos (that we've all seen in every magazine), but the coolest artwork enhances the book. Wait until you check out Flukeman, Mama Peacock and Dr. Zama! THE X-CYCLOPEDIA is a BIG book (with thousands of entries) and for only $15 it's a better deal than the 2 or 3 X-Files magazines I buy each month that total more than $15. If you call yourself an X-Phile, then you don't want to be without this DEFENITIVE reference book to the series! This is THE book of the X-FILES, and I highly recommend it.

This is definitely a 'must have' book for all X-Files fans! Every person, place, company name, historical reference or 'you name it' ever mentioned in seasons 1-4 is covered here! Also serves as an episode guide! Mine stays right next to me whenever I am watching the reruns! Get it...now!

This is the COMPLETE reference guide to my favorite TV show. Idon'tthink the authors missed a thing in this book...it is absolutely mind-boggling to see so many entries. From A to Z, The X-Files has never before been put under such focused, affectionate, and meticulous scrutiny. The X-CYCLOPEDIA is the ULTIMATE reference book on the series and if I only had $15 in my pocket and could only buy one book about THE X-FILES, then it would be this one. Hands down, this is THE best reference book on THE X-FILES ever written. I give it two thumbs up, four stars, or whatever critics use as a measuring stick. No X-Phile should be without it! The truth is no longer OUT there...it is IN the X-CYCLOPEDIA!

I found this book to be very user friendly. I am the ED of an arts organization looking for help with branding and while I am constantly marketing our product, I am not schooled in marketing. I followed the guidelines and framework set out in United We Brand to lead a successful retreat with our Board. The concepts are clearly laid out with excellent examples. Highly recommended.

This book is definitely a useful tool for a business owner. It's got all of the information you'll need to set the direction and focus of your company. I, however, do not own a company. This book has been highly recommended by people, and rightfully so, but it's not really a book that everyone interested in marketing/branding/advertising can really sink their teeth into. I will fully agree that this is a fantastic tool for those who need it, but it's not the casual business book I was expecting just to further my knowledge of the subject. Not "beach reading" by any means. In short, it's a great book, but it's written for a very specific audience.

Defining the brand is often a company's hardest task in marketing anything from computers to social services. Mike Moser presents an easy-to-read, easy-to-follow guide to developing and defining a powerful brand in today's marketplace. This book is essential for any businessperson who is either trying to understand the complexity/process of branding or attempting to assist in developing a company or individual brand.

Smart, relevant and witty.
And written for just about everyone at every level
of the communications business. Whether you're a Jr.
Copywriter, or a C.E.O. Moser gets to the heart
(and soul) of turning any business into a household word.
Finally, someone has written about the most difficult
task in advertising and made it incredibly clear, and
even more startling, incredibly easy.
The first textbook on branding that doesn't read
like a textbook.
And to think it was written by an Art Director.
Amen.

Several hundred books on marketing and branding have been published since Ted Levitt's seminal article ""Marketing Myopia" appeared in the Harvard Business Review (September 1, 1975). He later wrote The Marketing Imagination (1986) which remains "must reading" for anyone directly or indirectly involved with marketing. There are several excellent recently published books on brand management and this is certainly one of the best. As its subtitle correctly indicates, Moser explains "how to create a cohesive brand that's seen, heard, and remembered." In the proverbial nutshell, that has become one of brand managers' primary objectives: To create a multi-sensory experience for the consumer which increases, enhances, and sustains the appeal of the given brand. Moser draws upon more than 25 years of experience in the agency world, having worked closely with a number of major corporations (e.g. Kia Motors, Cisco Systems, and Dell) to formulate a "brand road map" based on a template which, until now, has been inaccessible to most organizations. What he offers in this book is a step-by-step process by which to create cohesive brand strategies.

As Moser explains with meticulous care, citing examples along the way, there are four components of a brand: Core values (the foundation of any organization), brand message (the overall key message which must be communicated effectively), brand personality (the overall tone and attitude with which to deliver the brand message), and finally, brand icons (executional tools which help to deliver the brand message...all of the various elements that make all of an organization's marketing materials uniquely its own). These four components provide the foundation of a "brand road map" which, like all other roadways, requires conscientious maintenance to ensure expeditious delivery of the brand message to its destination.

Moser leaves no doubt whatsoever that this process is very difficult, requires an abundance of time and energy, and is subject to all manner of perils such as internal resistance which Jim O'Toole characterizes as "the ideology of comfort and the tyranny of custom." Why bother? "Capturing the essence of your brand [whatever or whoever it may be] and putting it into a form that's clear and concise will help ensure that your brand has the tools necessary to be seen heard, and remembered in the marketplace for years to come." Presumably Moser agrees with this follow-up thought which I now share: Even if Levitt and Moser personally worked closely with you and your associates on the formulation of a "road map" for your organization, it will be essentially worthless unless and until your brand (be it a product or service or both) is of the highest possible quality.

Readers of this brilliant book will be pleased and relieved that Moser's approach is eminently practical. His text is mercifully free of jargon. He seems determined to help any and all who would otherwise not have access to a step-by-step process which has been used for years by large corporations, branding experts, and brand consultancies as well as by multinational corporate identity firms and advertising agencies. Understanding this process will help those who read his book to achieve some of the same brand insights, brand focus, and brand consistency now delivered by various proprietary formulas.

Great book for small companies who want to get BIG. Very tangible information that can be put to use by your company. The system may not be for all companies, but the concept of how large companies buy is very useful.

Whale Hunting presents a great model for selling to larger companies. As the owner of a small manufacturer and the book taught me the thought process of whales and how best to interact with them. If you are looking for understanding of how to attract large companies AND how to clsoe the sale this book is it.

Kudos to Tom Searcy and Barbara Weaver Smith for this unique and high value business strategy for successfully landing transformational accounts. Having been on both the sales side of a small entrepreneurial company (a whale hunter) and the chief executive of a corporation with revenues in excess of $1B (a whale), I can relate to both the challenges that face small companies when they attempt to land and serve a very large customer and the complicated and complex processes and barriers that exist in large companies. Whale Hunting provides a clear, concise strategy for success in this area and, perhaps most notably, provides the tools necessary to implement immediately. A must read for prospective whale hunters and whales alike!

As a professional educator most of my adult life and a president of a small business, the title of this timely and well-written book caught my attention immediately. The "whale hunting" metaphor aroused my curiosity and got me into the first chapter. The people-oriented concepts put forth by the authors --and the blueprint they provide for big sales success-- sustained my interest in the practical, often profound, ideas I encountered throughout the remainder of the book. I couldn't put this remarkable book down or refrain from writing marginal notes on almost every page. However, this is more than a book about landing big sales. It's a book about the power of collaboration, teamwork, and developing an "all for one, one for all" company attitude. Kudos to Tom Searcy and Barbara Weaver Smith for landing "the big one" in the world of popular business books!

Richard T. Vacca, Profesor Emeritus and President,
Vacca Authors and Consultants, Inc.

As the owner of a small company, finding ways to educate, inspire and motivate my sales team is one of the most difficult challenges I face - especially because I am a fervant believer in a team selling approach and in involving everyone in the company in the sales process in some way. Whale Hunting provides an insightful, memorable, focused and useful method to tackle complex sales and to land large accounts.

Whale Hunting gives concrete examples that have worked for real companies and inspired me to be more creative in how my company handles certain aspects of our sales process. Also, the analogy of landing a large account to the Inuit people's whalehunts hangs the entire process on a framework that is easy to remember and creates a new language and excitement. (We are already talking about "celebrating the whale" and "searching for ambergris!") It also makes this book an interesting and quick read. Although if you are like me, you will read it several times and end up taking notes and keeping files of things you want to apply to your business right away.

I encourage all small business owners to not only read "Whale Hunting - How to Land Big Sales and Transform Your Company" but to make it mandatory reading for your entire management team ( And don't forget to download the useful and applicable forms).

I love this book. It has been a favorite of mine as a teacher for years. I wanted one to share with my grandchildren. The package that the book arrived in was smaller than the book, and therefore, the book was bent.

My husband read this book to my kids and it was an instant success with all three of my children. They started repeating the rhyme and giggling so loudly. They had a great time with it.

I bought "Who Took the Cookies from the Cookie Jar" for my two-and-a-half-year-old niece. I was visiting during bath time the other day, when my sister said: "Come here little mouse. Let me wipe your face." My nieces response was: "Please don't tease. I eat cheese."

I had no idea what my neice was talking about until my sister explained that that is what the mouse says from the book. Infact, my niece has the entire book memorized. She loves it!

When we read "Who Took the Cookies from the Cookie Jar" later that same night, my niece proudly explained how if you look at the page you can tell who's coming next, how Mommy taught her that. She reads this book over and over. And each time she reads it, it's like discovering this secret of who is coming next for the first time, fresh and exciting.

I would recommend this book to anyone with a todler or young child. It's full of a love for animlals, as well as the sense of wonder and curiosity that makes this book and young children so magical.

This book was an instant hit in our house. My daughter enjoys having it read to her as well as participating in the rhymes herself. We also like going through each page to solve the mystery behind who's on the next page. Beautifully illustrated and lots of fun for both parent and child.

I am a kindergarten teacher and LOVE this book. My students enjoy the repetition of the phrases, "Who me, couldn't be!" and "Mmm... Oh!... Now I know..." as on each page skunk thinks he has solved the mystery of the missing cookies. Clever clues on each page help students predict which friend of skunk will appear on the next page. The happy ending, with all the friends sharing the cookies, brings the story to a warm conclusion. The illustrations are colorful and large, with limited text on each page, perfect for younger children.

I use this book early in the school year to help the students learn each others names. I hide a small baggie of cookies in a child's lap. Students then have to guess who has the cookies by saying, "Mary took the cookies from the cookie jar." Mary responds, "Who me, couldn't be!" and guesses another child. When the cookies are discovered, we rehide them. Finally, we get to enjoy our cookie snack. I also adapt the activity for use throughout the year, with each child being an alphabet letter, an alphabet sound, a number or a site word. For example, "14 took the cookie from the cookie jar." "Who me, couldn't be!" "17 took the cookie from the cookie jar." and so on.

My students truly enjoy experiencing this story all year long. I highly recommend it for your students or your child.

This is an excellent book that everyone in government should read, including Congress and state legislators. Written during the final years of the USSR, Colson and Eckerd show how socialism in Russia destroyed the work ethic and how it is doing the same in America. Very compelling, it is a shame that it is now out of print. Highly recommended.

This is an excellent book that everyone in government should read, including Congress and state legislators. Written during the final years of the USSR, Colson and Eckerd show how socialism in Russia destroyed the work ethic and how it is doing the same in America. Very compelling, it is a shame that it is now out of print. Highly recommended.

This is an excellent book that everyone in government should read, including Congress and state legislators. Written during the final years of the USSR, Colson and Eckerd show how socialism in Russia destroyed the work ethic and how it is doing the same in America. Very compelling, it is a shame that it is now out of print. Highly recommended.

This is an excellent book that everyone in government should read, including Congress and state legislators. Written during the final years of the USSR, Colson and Eckerd show how socialism in Russia destroyed the work ethic and how it is doing the same in America. Very compelling, it is a shame that it is now out of print. Highly recommended.

The title of this older book was catchy, and I decided I wanted to see "how the decline of the work ethic is hurting my family and future." It's an easy read, and Colson and Eckerd make some very good points about America's habits. My fear is that our educational system combined with our declining work ethic will mean we are going to be overtaken by the Chinese--we just seem to have a potbelly attitude and think everyone owes us because of who we think we are. I especially appreciated the research on prisoners who were more likely to become better citizens if they learned to work in the prison rather than just sit around and eat/watch TV. People with a purpose are much more beneficial to themselves, their families, and society as a whole than if they lazy bums. Good stuff...now, let's get to work.

One more of my top books for the value on my list. I am still learning about guns form these books.

This book is an eye opener for sure! Okay it is a coffee table book rather than a serious reference work, but hey, you cannot deny the shear luminous beauty of the photography and the well thought out layout and design. There is good info to be had as well, this book is a 'faster' reference than Madis' work and leaves you hungry for more. Well done Mr Wilson, I will be buying more of your work!

the next best thing to owning a winchester rifle itself.

excellent in every respect and well recommended.

Just the pictures in this huge volume are enough to make it worth thumbing through, but the written information is tremendous and the author manages to cover all connections to Winchesters' Fathers, including John M Browning, my personal hero (other than my Father, Uncle, Grandfather and all other veterans of WWII and Korea). Probably not all the information on Winchester firearms and ammo history but all that I can absorb and still have a social life.

Beautiful to look at. Not heavy in the way of company or technical history, but what a great coffee table book. Costly - if you can find it - but wow!

I bought this book when (I'm ashamed to admit) McD's came out with Wizard of Oz toys. My 5yo wanted to know who all the characters were, and what they "say". She loved the artwork, pouring over each page to find each character. The book is so eloquent, it's not nearly as scary as the movie. Also, because she's just beginning to read I could gloss over scary parts or words. She has loved it! The day we finished it she wanted to start over and read a second time. I highly recommend for reading with your child!

I bought this book years ago and am looking for another copy as a gift. This edition is the entire MGM script (including the lyrics to the songs) of the 1939 movie and is is wonderfully illustrated with stills from the movie. My family has practically worn out this oversized book and we need another! My husband recently witnessed my daughter's new boyfriend reading along as they watched the movie because he knew we were just fans and he had better catch up! Our families favorite book!

I think that this is a very good book and it also helps me because I have to do a research project on childrens literature and I needed to get pictures of the wizard of Oz and Amazon.com took me right to it!! I was so happy and also I tried other book websites and could not even find a thing!!!

The imagery of the century-old text is superb, and Michael Hague does it a great service. I've been reading this edition to my five year-old son over the past several nights, and he lingers over each lovingly detailed illustration. I'm surprised The Wizard of Oz doesn't have more high-quality editions in print. This volume is a wonderful item to add to your child's library, or even to libraries of adults who enjoy children's books. Highly recommended.

Here's a trivia question for you. When Dorothy killed the Wicked Witch of the West by dropping her house on the witch, was the witch wearing (a) ruby slippers? (b) silver shoes? (c) both?

If you answered "both," you have the correct answer. L. Frank Baum's original story (found in this book) has magical silver shoes in it. The movie version of the story, starring Judy Garland as Dorothy, had ruby slippers. Why the change? Well, ruby slippers film much better. So the Wicked Witch of the West wore both types of footwear, depending on whether you are reading the book or watching the movie.

I share that example with you because 9 people out of 10 have seen the movie, but never read the book. When I was a wee lad, I started in the opposite direction and was sorry to see how much of the Oz story was left out in the movie.

Now, you can make up for lost time by reading or rereading the original. I commend it to you for three primary reasons. First, the book version is built around the idea that the different parts of Oz cannot be easily traversed and the ensuing travel complications make for a better plot. Second, there are many more types of imaginative creatures in the book than in the movie. Third, the book has been lovingly enhanced by new illustrations done in turn of the 20th century style by Michael Hague. The illustrations encompass styles from immediately post van Gogh (yes, there are sunflowers) through Art Deco. I especially liked the water colors of gloomy and darkening skies.

If you are like me, you will chortle when you read L. Frank Baum's comment in the beginning that the story was "written solely to please children . . . a modernized fairy tale, in which the wonderment and joy are retained . . ." while the scary parts are left out. If you remember frightening moments, you are thinking about the movie. The book is much more gentle, which makes it more suitable for the youngsters. Yes, there are frightening villains, but they are quickly dispatched rather than being allowed to hang around to menace and frighten children just before bedtime. Still, children must have been braver in those days. This story is still scary enough for most to feel a deathly chill now and then.

Many of the ambiguities and confusing aspects of the movie are clearer and less disconcerting in the book, as well.

I won't go into a fine comparison of the two, because that will just spoil the plot for you. Do let me mention a few chapters that you will not recognize from the movie . . . just to whet your appetite for the book -- Away to the South, Attacked by the Fighting Trees, The Dainty China Country, and The Country of the Quadlings.

After you have finished enjoying the wonderful story and new illustrations, think about some of the lessons of the book. Notice that by teaming up, Dorothy and her friends could combine strengths to overcome individual weaknesses. This is the ultimate group of superheroes. How can you combine your talents with others so that all of you combined can accomplish vastly more than any one of you can individually?

Stay on the Yellow Brick Road with effective allies!

Anyone who may ever encounter a dog should read this book. Everyone should. Janine Adams brings up issues often ignored by many first-time dog owners, and reminds long-time dog owners that there are many ways to handle dogs and their problems, some more effective than others, and some more radical than others. Ms. Adams' writing is refreshingly clear and open, and she touches on just about all the issues from housebreaking and puppyhood to letting go in the end, and everything in-between. This is an easy-to-read book that can serve as simple reference for everyone. You can read it straight through, or in a few sittings, or you can refer to a chapter at a time as you see fit. You should read this book. Your dog will thank you. Everyone should read this book, it's really that good!

This book is great. It told me everything that I was doing wrong when I was training my min pin. It did'nt even hhousebreak yet because of this book. I got it trained in a day!

This is a profound, one-and-done reference for a new dog person, whether he or she is rescuing an adult, adopting a puppy or dogsitting for a friend. Without qualification, I think it should replace a book with monks as a primary reference tool. Experienced dog guardians will also enjoy this as a refresher or for a new way of looking at conventional training methods.

The author draws on her own experience with 2 poodles ... as well, as the training & trouble solving methods of other trainers ... this approach alone makes the book rather unusual and refreshing ... too many writers believe that theirs is the best or only way ...

Contains sound sensible advice, adopts gentle training methods ... with interesting chapters on dog nutrition and medication/inoculations that take an alternative (holistic?) approach ... worth considering ...

Oh ... and don't let the number `25' fool you ... the author covers almost all the issues commonly faced by dog owners everywhere ...

This book is very clearly written, well organinsed and makes for easy reading ... useful for all dog owners ... very good for first time dog owners ...

Janine Adams talent is that she can make her books relevant to everyman. This book isn't for trainers, or for breeders, or people with pedigreed dogs - but for the ordinary dog lover. Anyone who wants a dog to share their life should pick up this book and read it cover to cover. If you already have a dog - what are you waiting for?? Get this book - it's a great Christmas gift!

This biography of lincoln is an unbiased look into the man's life. You'll find everything you would expect and much, much, more. This is not a book for the weak hearted reader. Many of the sections seem to be endless. This is not however a negative, the opposite is true. Sandburg's quest for a truly indepth redering of the Lincoln story creates these long spells and the pay off is just. Much of the humor in the book is dated and therefore will be lost on many readers. Once again, an outstanding book that gets an easy 5 stars.

Thousands upon thousands of Civil War books are available, as American readers seem to have a limitless appetite for that era. If you are looking for the best, read Sandburg on Lincoln. A major American poet takes on one of the best-known, best-loved, most tragic of American historical figures.

When I was a freshman in high school, our English teacher offered us a deal: Anyone who read Sandburg's biography (then in six rather daunting volumes) would not have to attend class for a semester. I took him up on that offer, and was blessed to find my way through Sandburg's gift to the American people. Here is the highly detailed, thoroughly researched, and articulately written story of Abe Lincoln's years among us.

If you have time to read only one of the Civil War books from that burgeoning genre, read this one. You will come to know, from the inside out, this prairie boy who became a towering figure in American history.

I collect old and rare books. My mother bought me a copy of Sandburg's one-volume edition published in 1954. Honestly, it was slow to start, but once it got to the 1850's, I couldn't put it down. Lincoln's deeds are so often trivialized in our history books. But Sandburg meticulously builds up the background in a way that forces his reader to appreciate the magnitude of the moment, and the importance of each decision--whether right or wrong--that President Lincoln made. It easily took three full weeks to read, but it was more than worth it. I closed the book thinking, "I can't believe it's over!" My advice: Read this book right away, and make someone else read it too. You'll need someone to talk to when you're through!

I believe Sandburg is the only author to win the Pulitzer for both poetry and history. Originally a multi volume history taking decades to complete, this single volume work is an appetizer. I read it in the 1960's and went on with relish to the full multi volume work.

This single volume is insightful, laser like in it's detail yet painting the times of Lincoln in a broad and beautiful brush. Did you know that in 1860 tools could be honed to within one ten thousandth of an inch of accuracy? That magazines and newspapers said the world would change for-ever because of the new "instant" communication nation wide?

This is more than biography. It is a woven fabric depicting the times and life of Abraham Lincoln.

Abraham Lincoln comes to life through the words of his devoted and talented biographer, Carl Sandburg. This edition is an excellent compromise between Sandburg's six-volume edition and the shorter, incomplete texts that abound regarding Lincoln. Take your time with this masterpiece and follow Lincoln from youth through the climax of his political career in Washington.

Dr. Zachariou has set forth poignant principles and concepts for personal freeedom and happiness that remind me of the critical mind of Rollo May and his efforts to help individuals achieve personal fulfilment. Zachariou's ideas reflect a scintillating synthesis of the practical ideas of some of the world's foremost philosphers and theologians. He targets the frustration, fear and angst that often deters us from living life to the fullest and stepping boldly into tomorrow. Zachariou's insights evoke the image of a magnanimous stranger who appears at one's time of need to give directions to a lost traveler, assuage an injured person, or toss a life preserver to an imperiled swimmer. The map Zachariou draws is nothing short of miraculous in its disarming simplicity and straightforwardness. He speaks to all of us, and his writing exudes the joy and calm of his generous and infectious spirit.

This book helps people free themselves from all kinds of misconceptions about life, God, man etc. It's a wonderful book.

The book is a challenge. I never thought that one can grow over life's adversities. This book taught me that I can do that.

This book helped me find ways to cope with my stress. It has put me in the right frame of mind. I see things positively and work on my problems. I highly recommend it.

You have to read this book slowly and carefully to understand it. It makes you think a lot about the issues being discussed. Once you start understanding, you feel yourself growing and excitement starts taking over you. I am now in the process of changing. Now I need to go back and read certain pages every day. I am lucky that this book came into my life.