Sales Books

Stacy is one of the true industry leaders. Any DJ, whether new to the business or seasoned veteran, can get some pretty valuable information from this book. I highly recommend it to anyone who wants wants to generate more business.

This book is a great thing to have. It brings thing to your attention that you would not have thought of. It has helped me to better market myself and helped improve my business.

Once again Zemon has used her many years of experience and talent and lent us her superb advise. The book is a constant reference to me as well as other DJs lucky enough to read it. A must read for newbies as well as seasoned single- and multi-op mobiles looking to increase their marketing savvy.

I've been DJing for years but knew I was lacking in marketing knowledge and sales skills. I read this book, immediately put some of the ideas into practice, and saw results right away! The DJ Sales & Marketing Handbook and The Mobile DJ Handbook are my two most important reference manuals for the sucess of my mobile entertainment business.

Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.

The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc

A must read to create a successful business.

I haven't actually used the book yet but it looks like it will be good for me. There seem to be many horses I would like to draw and they are detailed enough that I think they will be helpful in teaching me the finer details I need to draw horses well.

This book is so amazing, The first day that I had it I was drawing horses better than I ever thought I could! If you are interested in horses, conformation, breeds, and drawing, this is the perfect book! It gives you page by page instructions and examples, plus sketching from photographs. If you have any doubts about this book, don't worry, it's great!

My daughter loves to draw and loves horses. She has never been able to get them right. The first day the book came in she drew the body of the horse unbelievably well. Just by following the guidelines in two of the pages. Of course the legs need some work but there's lots of help within the book for that. A real keeper!

This book is a perfect guide for learning to draw horses. Sam Savitt's artwork is excellent, and he captures horses in a amazing way. Great book for anyone who loves drawing!

My granddaughter is 12 years old and is becoming an accomplished drawer of horses thanks to this book. It has been her favorite for three years. We have been regularly checking it out from our local library and finally I decided it would be easier to just buy it for her. She loved it and continues spending hours practicing the Savitt techniques to improve her artistic abilities.

I have looked up Charles Fremont on the net and have discovered that certain writers protray Fremont in an inaccurate and dishonest way. They are writing as fact things that either did not happen or were lies used in Fremont's time to discredit him. It is true that he did take unnecessary risks and had at times used poor judgement. This was especially true when he felt that as long as you had the will and endurance, simply forcing ahead would be sucessful. One very sorry attempt to cross the Sierras in the winter proved him wrong. Still, this man was a man of honor and commitment and sacrified much for his country despite the evil cast his way by others. This book tells the true story of Fremont and should be read by everyone who relishes history. I wont repeat the many lies I have read about him, but will urge anyone to read this book to see what ACTUALLY happened.

What a powerful novel. Anyone seeking to either whet their historical appetite or emerse themselves in well written, well researched and well balanced account of the early pioneering days of the USA should get this novel and settle into a damn good read.

The people come alive in the book. Exciting to read about the life of the old west.

DREAM WEST captures the spirit of the turbulent mid-1800's and the nearly forgotten stories centering around the remarkable Captain John Charles Fremont (the Pathfinder). This was a refreshing look at one of America's great explorers who pioneered and mapped much of America's western regions. This book includes such historic characters as: the legendary explorer Kit Carson, and Fremont's wife the famed novelist Jessie Benton Fremont, her father the famous Missouri senator Thomas Hart Benton, cameos appearances from almost every famous politician during the mid-1800 through the Civil War (Lincoln, Grant, Polk, Clay, etc.).

John Charles Fremont was one America's most magnetic personalities. Just to list a few of many remarkable accomplishments, such as:
* He was California's first Governor (albeit for a very short period).
* After California's statehood is approved he was the first Senator for California.
* Became rich during the famed gold rush. Later lost it in a swindle.
* On the Republican ticket as an antislavery advocate he ran for President in 1956,. In fact he becomes a perennial presidential candidate.
* He achieves the rank of major general during the Civil War where he loses most of his battles and resigns.
* Later he becomes a Governor of Arizona and passes much ground breaking legislation.

The only complaint I have with this book (very minor) is the author's lenient treatment of Fremont's war record. In fact Fremont was demoted because he couldn't beat Stonewall Jackson. He lets Fremont off rather easily. Notwithstanding, John Charles Fremont truly was an extraordinary man. This story captures his spirit.

Anyone who has traveled the west has run across historical markers of John C. Freemont-particularly on passes. This is a book of historical fiction. Since James A. Michener died we've been hungry for solid historical novels. David Nevin does a nice job satisfying that hunger here. It was a sad book -a story of an explorer with too much risk-taking, too much integrity, too much trust, and too much self-sufficiency to survive in the world of the military, business or politics. What he did do well with was in marriage and exploration. You'll be captivated by the story on his winter crossing the High Sierras. You may cry at his defeated attempt to cross the San Juan ranges in Colorado. If you like these lessons you'll love the book:
o (1) If you enter politics you've got to play politics.
o (2) People with great personal ambition who do not know how to compromise and horse trade usually get destroyed by those with those skills.
o (3) Don't enter business if you aren't going to learn the rules and watch the business.
o (4) Don't make many enemies If you want to keep from being lonely in your old age.
o (5) When the chips are down only those who love you stay with you-respect and accomplishment will not inspire permanent loyalty-only love does that.
o (6) Never conclude you are a failure in life-the next generation will decide that for you after you're dead.
o (7) Marriage is God's way of helping us see our most hazardous traits-listening and learning this from a spouse can save great pain later.
o (7) When somebody gets a really raw deal those who resent it most are the family not the victim.
o (8) When large sums of money are involved people change.
o (9) Being great at one thing seldom transfers to being great at another.
o (10) I don't think I would have liked Abraham Lincoln if I had lived at the time-some people look better a hundred years later.

This my son's favorite book. He's 21 months, and liked this one so much that I bought other books in the Look and Find series. The book is great for expanding a child's vocabulary because it can hold their attention. Highly recommended for toddelers.

Order was perfect! Books were in great shape and arrived right on time!! Would do it again!! A+++

I bought a bunch of these Look and Find books for our daughter (including this one). She received one for her first birthday (Pooh) and that started the shopping trend. The bright colored illustrations and the suggestions at the back of every book on how to use the books to play different games are wonderful! Highly recommended for just about any age!

I bought this book for my 20 month old twins based on a friends recommendation. They absolutely love the size and pictures/ colors in the books. We do story time at bed time with other books but this is one I leave laying around and they pick it up and point to things throughout the day and "read" it themselves. I see a lot of room to grow as we move beyond just naming the sesame street characters, balls and hats to actually using the tools listed in the back of the book for more advanced "looking and finding".

We got this book for Christmas for my daughter when she was 18 months old (2007). It was great as we traveled over the holidays to try out all the looking and finding on the various pages (each two-page spread has a box on the left side with a brief rhyme and pictures of the objects you're supposed to find in the main picture). It's helpful that, rather than "trickier" look and finds for older people, the objects pictured in the "find this" box look just like the objects in the larger "real" picture.

Some pages are harder than others -- my husband and I had a hard time finding a couple of things in the parade picture on the first few readings -- but that keeps it interesting for the many times you and your toddler will read this. And you will. The back of the book also has pictures of the various Sesame Street characters featured, with suggestions for additional looking and finding/games to play with the book as your child grows. I like that it's a book that will "grow with her" in that way.

I have recommended these look and find books to all of my friends with children ages 1 through 4: they're a lot of fun, and they help develop observation skills, besides the obvious educational component of learning the colors of items you're trying to find (red things on the Elmo page, blue on the Cookie Monster page...).

This is a GREAT book got it today and Glad I got this one Can't say enough. Pictures and Pictures lots of pot luck recipes everything looks easy and yummy. I can't wait to make some of these at 384 pages you won't be disappointed lots to pick from. Nice big book if I could give it more stars I would. So glad I got this one. If you like Casseroles this is a must have.

I have had this cookbook for almost 7 years and have returned to it time after time when I needed a quick and delicious meal for hungry mouths! It's also a wonderful book for brunch, pot luck, and baby shower food ideas. I once used this book to make a friend an entire week's worth of meals to feed her family after she gave birth to twins! I just filled her freezer with some of these casseroles, and she pulled them out when she needed them.

The recipes are delicious, varied, easy-to-follow and relatively quick prep time, most are a 1/2 hour to 1 hour cook time. They also rely upon items that are usually in your cupboard or can be easily substituted with something you have on-hand. I also like that each recipe usually makes more than enough for a family of four and leaves some left-overs for lunch the next day. The recipes in this book go easily with a fresh bowl of salad, a slice of bread and an easy dessert, which means my family leaves the table satisfied. It leaves me satisfied as well knowing they were provided a hearty meal that didn't cost me a fortune in time and money! That being said, I usually use this book when I have no time to pre-plan a healthy meal. Not that these recipes are necessarily unhealthy, but they are not something I would feed my family every night of the week because they do tend to lean on pre-packaged (read high salt, high preservative, high hydrogenation, etc) items, meat, and high sugar (read ketchup, bbq sauce, etc). Hence, the 4 stars instead of 5 for a rating. If you, like me and so many others, are watching our bad carb and veggie intake these days, this cookbook is great for those nights when you just don't care because you are just too tired. We are allowed those kinds of nights sometimes and you'll be happy to reach for this book!

My family of 6 was getting bored with the same recipes. This book was such a life saver. The recipes are so easy and taste SO good. I have 4 children who are all picky eaters, but they love the food in this cookbook. I highly recommend it.

Ninety percent of our meals features one new recipe. So, speaking from vast experience, this is one of THE BEST cookbooks I've ever used. Always delicious, fairly easy, but never skimping on ingredients or instructions (as happens with some cookbooks). In fact, all the "Favorite Brand Name" books are good (at least, the ones printed by Publications International, Ltd.--I haven't tried the others). Why? Well, these brand-name products won't want bad tasting recipes, nor will they want overly-difficult recipes. Their products wouldn't sell, right? So, they're a safe bet, anyway.

I never knew how to cook casseroles or one-dish recipes before. This book is packed full of recipes with full-page color photos. I've cooked about 7 or 8 recipes from here and have DOZENS of book marks for recipes I plan to try. And they freeze great too! You soon gain knowledge that if you always keep a few staples on hand (canned cream soups, rice, pasta, vegetables), then you have the makings of a great tasting casserole that your entire family will love.

If you're like me, you've probably sampled many beers over your lifetime. You may have also considered brewing your own beer from time to time. Mr. Kunath's book is an excellent reference to the process. Full of great advice, this book is more than a simple "how to" guide; it is a well researched exploration of beer making, complete with beautiful photos and illustrations. If you've ever considered brewing beer, buy this book! Mr. Kunath, I raise this glass to you.

Kunath's love of beer, brewing, and writing all combine to form a spectacular feast of knowledge and enchantment. The author establishes a relationship with the reader that make one feel he may have spent time brewing with him. His artful wit along with necessary instructions gives the reader a full reward. I am not a professional brewer, but from my days at SUNY Cortland, I can tell you that Kunath captures the "clock-tower" of brewing. My wife enjoyed the book as well. Hats off to Kunath, that little devil! A job well done!

I raise my glass to Mr. Kunath. I have struggled with brewing on and off for years. Finally I stumbled across this book. I orignally brought it home for the coffee table. With its exquisite illustrations and presentation it is a perfect way to demonstrate my hobby to my guests. However, when I actually read the information, recipes and data I was amazed. This book is the ultimate guide for the homebrewer. From the absolute novice to the experienced brewer Mr. Kunath gives the reader all of the tools necessary to improve their brew. Cheers!

My brother is was very interested in home brewing. I bought this book as a birthday present and he was thrilled. Last week I tried a sample of his first batch, it was wonderful. Mr. Kunath deserves high praise!!!! The book was easy to follow and very informative!

I enjoyed the book but the information was too basic for the advanced brewer. One of the best features of this book is the section that steps the intermediate (extract and grain) brewer into the realm of "all grain." The "Don't worry..." theme of brewing has been carried through without using the cliche. I do highly recommend the book for those who enjoy malt extract/malt extract and grain brewing and want to improve their product or are working their way toward advanced brewing.

Cheers!

I pick up this book because it was along others (the art of war, guerrilla marketing, negotiating to yes, what color is your parachute, 21 laws of marketing, one minute manager) in a list of top bussiness books, it talks about attitude wich is a difficult concept and it comes all right. I like the part where he talks about self confidence: most books would lay down some method, this guy tells you to earn it, that you cant fool yourself so if you want to feel better you have to make something.

Inventive, insightful, instructive, inspiring and funny. Filling the Glass is a surprisingly effective and effecting book. One minute you're laughing out loud, the next you're nodding your head in agreement, the next you just have to pause to let a powerful point sink in. As the author acknowledges, many of the strategies are novel and few are familiar, things we know to be true but which we probably haven't really made part of our lives yet. As promised, he provides great new insights even into the familiar strategies and, more importantly, practical tips for incorporating them into your career and/or your life.

Having seen Maher speak, I picked up a copy of Filling the Glass as soon as I heard about it. Reading the book is even better than hearing him in person, because it lasts longer. I couldn't recommend the book more highly. Rich practical knowledge, a world of insight, fascinating and entertaining anecdotes, it's even extremely funny. It's certainly the only business book I've ever read with a conclusion that actually brought tears to my eyes. Wonderful!

Barry Maher has written an exceptional book, one filled to the brim with ideas on how to live up to your potetial, reach your goals, and, perhaps most important, enjoy your career. Take even a sip of his suggestions to heart, and you'll change your life.

Filling the Glass : The Skeptic's Guide to Positive Thinking in Business is an excellent book. The authors holds the view that it is essential to hold a realistic view of a situation to act as a launching point for improvement. Positive thinking is useful when it is bounded by reality.

Filling the Glass makes a very useful arguments for which when looked at in aggregate amount to managing yourself, managing those you work with and managing customers. The author, Barry Maher, lays out the program I mentioned above using the following topics:

Make peace with the negatives
Fill the glass
Become your own guru
Add water
Bring out the prospect in yourself
Become an expert witness
Fail toward success
Brag out the negatives
Change the scale to make the sale
Never settle for success

The author has a thought provoking style and has some really awesome quotes. If your current self help guru has you only visualizing a full glass then Barry can help you take action to actually fill the glass.

This is a great story, strangely and gorgeously illustrated. It is the story of Bobo, a man who makes food for all the animals - only one day a 'funny thing' comes along. It is not an animal, it insists it is an aMinal.

The funny thing won't eat any of the food Bobo has for the animals, but says he loves eating dolls, not just any dolls, the dolls of very good children. Bobo doesn't like this, so he says he has something much better than dolls, and goes to make it. Something which will make the aMinals tail grow longer, and his beautiful blue points on his back get bluer and more beautiful. The aminal likes the sound of htis and waits happily. Bobo goes back to his house and mixes all the animals food in together and makes a jim jill which he gives to the aminal - which loves it. His tail does grow longer - and his points more beautiful.

A wonderful story of goodness, patience and distraction. Nice lessons for children (and adults!) here. Loved the illustrations - from the same author as Too many cats!

When my children were small they got this book from the library every other time we went, and I just ordered it for my grandchildren. Great to read together - ages maybe 4-7.

A delightful dragon with an apetite for "jum-jills" sits on top of a mountain devouring them. The drawings beautifully show his tail growing longer and longer as it curls around the peak. I must have a copy for my grandchildren!

At a local used bookstore, while walking along the picture books aisle, I spotted a text that looked like it had at six to seven decades on it's shoulders. The book was The Funny Thing (a first library edition, too), one that I'd heard of, and even more important, one by Wanda Gag. For those of you who don't know, Wanda Gag is perhaps the best picture book author/illustrator of the 20's and 30's. Ms. Gag was the recipient of two Newbery Honor awards (for writting) and two Caldecott Honor awards (for her beautifully-detailed pen-and-ink drawings). And though Ms. Gag wrote only a handful of books, her illustrations were some of the first in picture book history to be recognized as 'real' art. That's what makes each of them special.

Now onto the review. Within the first page of the story, we are introduced to Bobo, a baby-faced man who lives in a cave on top of the mountains all by his lonesome. Well, except for the animals, which Bobo takes time out to feed every day. He even has a stand where animals can feast on an assortment of dainties including, "nut cakes for the fuzzy-tailed squirrels" and "seed puddings for the pretty fluttering birds". Everything goes well for Bobo until on a beautiful day, he encounters an animal that looks like a cross between a dog and a dragon. This 'funny thing', as he calls it, talks, insisting that it is an aMinal, rather than an animal. The funny thing then asks what Bobo has for him to eat. After showing the funny thing all the different types of food he has to offer, and the funny thing rejecting each food, Bobo learns of what The Funny Thing loves to eat. Dolls. Yes, dolls. Bobo is terribly upset that The Funny Thing eats dolls, thinking of all the small children left doll-less by the aminals appetite. So Bobo decides to combine all the foods he has to make something The Funny Thing might actually like. And it works. But there's one problem: The Funny Things tails keeps growing longer and nothing can seem to stop it.

Wanda Gags creativity cannot be matched, and her books are some of the few that are just as good as they were the day they were published. The text in the story, as you may have noticed are hand-lettered. And, like always, the pictures are amazing. I'm tellin' you guys, Wanda Gag's work is some of the best out there.

R, your friendly neighborhood reviewer

Imagine my feelings when I couldn't locate my "over 50" years old copy of The Funny Thing! Not only can I repeat the whole story but also my children and their children. Problem is I can't find my copy and without the pictures, I feel a little lost. This book is a tradition in our family and the uncountable times I have served the children "jumjills" has become a family joke. An invaluable book - wonderful story, but then I've always been a Wanda Gag fan - and so are my children and grandchildren.

In "Gettin' There", Steve Farrar states that the Psalms provide a trail, the path of wisdom, that men can use to traverse life successfully. The author stresses the importance of not taking shortcuts and of staying on the right path. There is good advice in the book about how to come to terms with one's past.

Farrar also takes a look at several topics that have been hotly debated in the church in this decade, including predestination (the author takes the Reformed view on the topic), marital roles, open theism, and evolution.

The author has a warm, somewhat folksy writing style, and this is a great book on contemporary Christian living.

This is a fantastic book for any man, but especially a man who desires to please God with his life. It is basically a devotional from the book of Psalms which uses the word "path" many times. The author uses a western theme and relates this to be like a "trail" that you take. He has great stories to illustrate the choices of trails that have been taken by those who have gone before us, good and bad. It is a must read for young men just graduating, men in their prime, and even older men who would like to salvage what is left. I just wish it was still in print and easier to obtain a copy.

It was such a pleasure to read this book! Farrar uniquely bolsters men in their walk. He places failure and fear in the correct biblical perspective and provides us with biblical examples.

Men need to be strong. They are called to protect and lead. Yet, this book is not solely about leadership. It is not about doing it 'my way'. It is not about being autonomous. It is not about denying the unique role God has given to women.

References to Lloyd-Jones and MacArthur marks this book distinctive and re-assuring in contrast with 'Finishing Strong'. Definitely a huge theological improvement, and one that I found a blessing to Christian men.

Hopefully you may already know that biblical manhood is about guts, and not the glory.

'Male headship is about as popular in our day as the military was with the flower children. But unpopular as it may be, it is absolutely essential.' pg 123

This book is one of the most down to earth reflections on Psalms and how they deal with our lives as men. Steve Farrar
is one of the best writers of Christian literature today because of his approach to the scriptures and how they relate to men. I have read several of his books and each and every one is as enlightening as the first. Thank you Steve!

We attended the Fall couples retreat at the Hume Lake Christian Camp in Sequoia Nat'l Park last month. Steve Farrar was our speaker. We were not familiar with Steve's work. Steve announced his weekend topic as simply Psalms 23 ... line by line ... for three days. First note to self ... this could get tedious.

A wonderful surprise ... it was dynamite! Steve grabs your attention with a treble hook. These rote verses came alive, brilliantly decrypted and positioned in the relatable context. The 6 verses, in Steve's macro/microscopic delivery brought Psalms 23 into the 21st century ... all brand spankin' new.

We wanted more. I've now read "Gettin' There". Each chapter is a WOW of cogitative discovery. There's so much more to Psalms than I had been equipped to absorb before reading "Gettin' There".

Steve's a big man, an impossing orator, a critical thinker of Gospel origins and here and now evangelistic thought. I was able to see his style and delivery in every word of "Gettin' There". Picture a large, animated, humble, X-ray eyed Puritan vanguard transported to 2005 to share the continuity of Biblical insight.

Read this book!

Business changes and influences are happening faster and faster, requiring the successful company to be more responsive and anticipatory than ever. For a guide which teaches managers and owners how to predict demand and handle it correctly, Getting It Right The First Time: How Innovative Companies Anticipate Demand is essential. Examples of real-life lucrative successes and missed opportunities alike offer lessons for all, and John Katsaros and Peter Christy have gathered a representative sampling of these case histories to work into a general company plan for marketing and advancement. Recommended for any entrepreneur interested in innovation.

This book was written for me. I have lived through the technology area of the 70's, 80's and 90's. Yes, I'm over 50 years old. Technology marketing and launching new products today is very different from my previous 30 years of experience. The markets today require focus, research and insight of the market dynamics. "Getting It Right the First Time" is for individuals and organizations who want to make their dreams become a reality. John Katsaros and Peter Christy's knowledge and insight comes from their experience. Their book has had a tremendous and positive impact on our organization. Dean Westbrook, Mount Angel, Oregon

John and Peter have done something really amazing here, and it should be issued to all new Silicon Valley (and it's equivalents elsewhere) technologists as required reading. You can't treat emerging technology areas like mature markets, and the gents at IRG have gracefully summarized what it takes decades to absorb in industry into one concise book.

Had I read it before I ran the New Markets and Technologies group for Cisco for 5 years, I would have saved myself considerable time and anguish, not to mention succeeded more often. I STRONGLY recommend buying and reading this book.

I very much enjoyed reading this book. It is well-written and didn't take too long to finish. I loved the little story about the entrepreneur who made a bundle cleaning hard drives. I recommend entrepreneurs/business strategists read this book. I suspect it will keep them on track in their pursuit of being successful.

The authors' message is that entrepreneurs should use market research to improve and refine their business strategy. They point out that it is crucial to business success to consider how large a product's market is and how fast that market is growing BEFORE spending time and money to actually develop the product. It's a waste of time and money to create a product for a small market that is not going to grow.

The authors are advocates of planning and avoiding trial and error. They believe in knowing what they are getting into, documenting a plan in writing, and then implementing the plan that logically will be successful. They go a step further than this, however. They also suggest that the market researcher enlist the help of experts who are interviewed during the marketing research.

The funny thing about this book is that most successful companies already do what the authors preach. The ones that don't were the Internet companies that went bust 5 or 6 years ago, and the millions of entrepreneurs that account for failed businesses year in and year out.

I would have liked this book better if it had been written by someone who did not have a background in Silicon Valley. Maybe someone from the automotive industry or financial services industry would have been great? But we are stuck with some computer guys. The book is still worth the read.

Well-organized, clearly written and very enjoyable. Most importantly, this book lays out the basic, but absolutely critical things you must take care of if you are going to start any venture and provide excellent insight into solving the special problems that come with venturing into emerging hi-tech markets. Highly recommended.