Sales Books
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Pioneer womenReview Date: 2007-10-11
Informative and Interesting ReadingReview Date: 2002-06-03
A must read for women of all agesReview Date: 2001-10-18
Please read this book and with that said.. the pictures in this book are a historian's dream!
Great read for anyone interested in the Oregon Trail or WestReview Date: 2006-09-22
Pioneer WomenReview Date: 2005-07-09
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Bold and Intuitive.Review Date: 2006-06-22
PowerfulReview Date: 2005-06-02
Cold Calling has never been so EFFECTIVEReview Date: 2005-05-20
Power ProspectingReview Date: 2005-07-07
I HATE cold calling!Review Date: 2005-06-07
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Beautiful BookReview Date: 2008-10-24
Best available!Review Date: 2008-07-13
A must have for anyone who appreciates Pre-Raphaelite artReview Date: 2007-09-07
Wonderful Introduction, with GORGEOUS pictures!!Review Date: 2007-08-01
This book is the most amazing introduction to the Pre-Raphaelites! The pictures are absolutely amazing, especially since this is an over-sized book and therefore the details in the photos are amazing!
I highly recommend this book to anyone wanting to know more about the Pre-Raphaeilite Artists (in general) and also to anyone that loves the Pre-Raphaelite works of Art & needs a good introduction!
Best Pictures AwardReview Date: 2004-02-02
When I bought this book I had not intended to read much of the text. I was primarily attracted to the beautiful pictures in the book, which I hope to learn from. It turns out that Christopher Wood's rendition of the biographies of these remarkable group of mid- to late 19th century English artists was exceptionally well weaved and readable. I got a very good education on the history of the Pre-Rephaelite art with fascinating details of the lives of the key players and, of course, beautiful, large-format reproduction of their best work.
I came across a number of books on this subject. Some have better and more detail prose, but none comes close to this one in terms selection and the quality of reproduction of the pictures.


Help me. I am a quote junkie books junkie :-)Review Date: 2008-11-27
Inspiration plus!Review Date: 2008-11-30
A Worthy Book for Your LibraryReview Date: 2008-11-28
I would add one more point: When we fill our minds with good thoughts, then our hearts and our words will be right as well. Quote Junkie: the Motivational Edition is a good source to add to your library.
Valuable resourceReview Date: 2008-11-26
This quote compendium is the perfect gift this holiday season.
Wisdom in brevityReview Date: 2008-11-29

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Find potential clientsReview Date: 2008-08-25
Brings a new meaning to the word "exhaustive"Review Date: 2008-02-02
Some of the things won't happen overnight. Some of them might not happen at all. Example: the sections on publishing. With focus and determination, you can start your own blog, get articles published on the Web, and approach your local newspapers.
But when you get to page 48 and read about how "it's not uncommon for a busy professional to pay skilled host writers more than $100,000 to transform their ideas into readable prose" and "A successful book can turn you into a celebrity and launch a high profit speaking career. Getting a book on the New York Times bestseller list typically allows an author to charge $15,000 to $25,000 a day as a celebrity speaker," understand this:
The odds are stacked against you, especially in the modern era of publishing, that you are going to be one of those authors or that you will be pulling down $25K per day as a "celebrity speaker." If you pour 110% of your energy and focus into that goal, 24/7, you're still facing a big "maybe."
So...as with every business book that's currently available to you...the challenge with this book will be selecting the items you can turn into action today, the ones that will move you forward today, while slowly chipping away at the bigger long-term goals.
That's where a lot of people make a fatal mistake, fail, get discouraged, and quit. There's more information in this book than most people would conceivably turn into action items. There's a winning mix for you, but you must read the book, pick the items you are willing to commit yourself to, form a plan, work the plan, and stay focused.
Otherwise you'll join the ranks of people who bought a book, read it, put it back on the shelf, and returned to all of the things they were doing before they read the book.
Rainmaker's Handbook -- worth getting if you're in businessReview Date: 2004-08-10
The Rainmaker's Toolkit holds the answer!Review Date: 2004-04-30
Get Your UmbrellaReview Date: 2004-06-16
If you ever thought you could benefit from the services of marketing consultant, stop and read this book first.
MIlls' 8 R's model for Client Relationship Marketing is a thoughtful and systematic approach that can be applied by individual consultants or service firms as a whole. The model is practical, proven and easy to apply. You just add the effort.
The book is well laid out, with plenty of practical tools you can put to use immediately. This book won't stay on your shelf for long. It'll be on your desk ready for repeated use.
Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants.


awesome idea bookReview Date: 2008-10-18
in this book it is remarkably accessible and easy
reading - which doesn't mean it won't force you to
think.
The author owns www.wam.net.au - where you can listen
to a whole bunch of jingles his company has created using
the concepts explained in this book. This is a system
for creating memes within your brand - an imbedded
instant-recall mechanism within your ideal customer's
brain which forces him to identify your product
alone as the one which will solve his problem at the
time when the problem becomes too intense for him to
tolerate.
Some buyers are NOW buyers. They will buy within 48
hours. These buyers are costly to acquire but they
are the bread and butter of many businesses. When you
stop advertising however, they disappear, which means
to maintain a steady flow of them your costs will
escalate in general.
The strategies in this book show us how to create
buying-response systems of an almost diabolically
Pavlovian nature... enslaving the future buyer into
a ready customer, even years in the future of the
exposure to your marketing - even despite exposure
to the more recent marketing of your competitors.
Wild stuff. You'll probably balk at buying it. Your loss.
Treat it like gold-dust!Review Date: 2000-01-05
The best reason for having this book on hand is that it makes sense. The authors give practical advice, sprinkled with some good examples, which will be of particular relevance to Australian readers but still useful for everyone else.
Each section reveals valuable informaton about the buying process, and the necessary ingredients for advertising to work. It will help you understand other ads you see every day, and why they do -- and don't -- work.
This is not a 'miracle cure', but a system that is well explained and well defined to bring about better results from your advertising.
I know I'll be putting it to good use for my clients, even to the point of changing my fee structure so that some of it is based purely on results -- that's how confident I am that the book has been in helping fill my needs!
most important advertising book ever!Review Date: 2001-04-26
Amazingly, this book has hardly anything in common with other advertising books because it breaks new ground and illuminates new pathways to the mind of the consumer. It's honest, funny, well-written, teeming with anecdotes, and fraught with revolutionary ideas. I cannot recommend it highly enough, but with this review, I sure want to try. Buy this book! Act on what it teaches you! Then kick back and watch your sales curve rise and rise all the way to the moon.
A Must-Read for Anyone Who Advertises or Creates AdvertisingReview Date: 1999-09-20
Ayling lays out in simple, credible, well-documented and well-throught-through narrative a viable explanation of why advertising that works, works -- and why advertising that doesn't work, doesn't.
That may or may not interest you. However, if you have ever lost tons of money using typical ad-agency "get your name in front of the public" techniques -- or if you don't know if you have or you haven't (hint: if you don't know, then, you have!) -- this book will clear the smoke away and give you a simple, workable, step-by-step blueprint to return to profitable advertising.
My own field of expertise is direct-response advertising -- the kind that makes people who are ready to buy, or likely to be incited to buy right away, respond -- and buy. Ayling clearly understands that discipline and is probably a master of it himself.
But in this book, he takes it one step further. He shows you HOW TO CREATE AN AUTOMATIC DIRECT-RESPONSE MECHANISM INSIDE THE MIND OF THE CUSTOMER so that when that person finally is ready to buy, the name of your company or your product "pops up" internally, and there's really no other choice for that person but to buy from you.
Don't believe me? I don't blame you. But you can't afford NOT to find out if I'm right or I'm wrong. Everyone I've recommended this book to has gone nuts over it, and that includes one of the world's best known authorities on marketing, and my own personal favorite expert on small service business marketing.
Get this book. It's worth it. You'll be glad you did.
Ayling demystifies the science of effective advertisingReview Date: 2003-11-27
Ogilvy once stated that half of advertising was effective, but the trick was knowing which half.
Having read Geoff Ayling's `Rapid Response Advertising', one could be forgiven for thinking the secret is finally out about designing and implementing an effective advertising campaign.
Ayling, an ad veteran from Australia, cites many examples of good advertising in this warm, insightful and comprehensive manual. This is the first thing that strikes the reader. This is not another tome on the art of advertising written by theorists. It is a comprehensive road map for success in advertising, from the initial stages of strategy, planning and concept development to media selection, budget and execution.
The book has been simply written so that it is understandable by both ad executives, CEOs and writers. It gives readers both the big picture and an up-close-and-personal view of a wide range of elements.
The premise for `Rapid Response Advertising' is a new marketing technique that is exciting, responsive and measurable - and best of all - it can be applied to virtually any budget and any business.
The technique is known as `meme'. Once a scientific term, Ayling has redefined it as a new form of marketing symbology which, when used effectively, can deliver instant consumer recognition and almost an instant return on advertising. This, according to Ayling, is the missing piece to the advertising puzzle and it is the centerpiece of his book.
The author says that memes are `emotional button-pushes'. He lists a wide variety of meme types in use, ranging from dream, greed and achievement memes to fun, responsibility and health memes. Ayling explains in great detail the inner workings of memes and how they can be applied to elicit specific responses.
`Rapid Response Advertising' covers a lot of territory including:
* The Price Myth
* Unique Selling Proposition (USP)
* Customer Buying Advantage (CBA)
* Media selection
*
Budgeting
* Know your customers
* The psychology of the marketplace
* Perception thinking
The book also provides step-by-step details on:
* Developing a rapid response system
* Developing a competitive advantage
* How to create
a CBA
`Rapid Response Advertising' is fully documented with excellent real life examples of good advertising at work. While many of the case studies are from Ayling's home country of Australia, they are universal in their message and application.
This book goes several steps further than many other titles on the market. It also goes several steps further than most copywriters would care to venture, but that's what makes this an even more valuable resource and it should allow any writer to add value to any business communication, from a simple direct mail letter to a multi-stage advertising campaign.
-- Michael Meanwell, author of the critically-acclaimed 'The Enterprising Writer' and 'Writers on Writing'. For more book reviews and prescriptive articles for writers, visit www.enterprisingwriter.com

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Channel Segmentation and Balance for Profit, April 3, 2003Review Date: 2003-06-10
In today's economy, it is a "buyer's market." Answers to these questions are critical to any company's profitability and long-term growth. In "Revenue Rocket," you will find clear examples, best practices, and actionable suggestions to strike the required balance in your distribution channels, direct sales and strategic partners. This book is full of practical advice about how to achieve market share growth and increase revenue, while managing cost of sales. Realize greater profits by nurturing the loyalty and confidence of your partners.
Nelson French, Principal
Early Advantage Partners
Highly RecommendedReview Date: 2003-06-10
Many how-to books are long on theory and short on examples. "Revenue Rocket" provides concise examples of new concepts as they are introduced along with concrete suggestions for implementation. Specific action items at the end of each section are indicated for each facet of channel development.
I highly recommend "Revenue Rocket" which should be required reading for anyone involved in the development of channels strategy.
Highly RecommendedReview Date: 2003-06-10
Many how-to books are long on theory and short on examples. "Revenue Rocket" provides concise examples of new concepts as they are introduced along with concrete suggestions for implementation. Specific action items at the end of each section are indicated for each facet of channel development.
I highly recommend "Revenue Rocket" which should be required reading for anyone involved in the development of channels strategy.
Excellent Guide For Channel ManagersReview Date: 2003-07-12
I was not doing this and the book and strategies detailed have helped me focus on seeing each partner tpye differently, especially through their training requirements, and coaching them to a common performance sales parameter.
This is already leading to my better "coverage" of these partners, quicker and stronger callbacks, and better results from RFP's and proposals.
Thank you, John Addison.
Partnering Execution GuideReview Date: 2003-06-11
Mr. Addison delivers valuable practical approaches laced with refreshing humor. I refer to Revenue Rocket often to help me focus for effective execution. The execute actions and sales actions,at the end of each chapter, are very practical and provide a formula for success.
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The Kempner MiracleReview Date: 2004-09-16
on the diet, I was repaid with an extremely severe reaction.
I learned more from this book and the advice in it than I ever learned in school. I am not knocking school. If I hadn't gone to school, I might not have heard of the diet. The diet is a discipline unto itself. What Judy provides is the motivational spirit to stick with the program. Her energy pours off every page. I went from weighing 230 down to 165 on the diet. Since that time, I have gained some back as expected. What I know now is that I can keep my weight under control and still eat what I want once in awhile without any concern. I feel I owe a debt to both Walter Kempner and Judy Moscowitz for guiding me toward a truly healthy relationship to food.
The Rice Diet Report Called Me to Durham and Started My JourReview Date: 2002-12-20
Jean Renfro Anspaugh
An old favoriteReview Date: 2004-10-05
intrigued me.I am normally quite fit,work out 3-4 days a
week and eat right.However, back then, I returned
to college part-time,had a stressful job and a
difficult personal relationship.I gained 30 lbs in less than seven years.
This diet was easy to follow,had realistic results,and
gave me back my energy.I didn't lose all 30 lbs just from
the diet,but it helped to kick start me back into my earlier,healthy lifestyle.
Oh,and I got the degree,found a more rewarding
and less stressul job,and left the difficult man.
My paperback is quite yellowed,but cherished.I return to it regularly.
I'm currently back on the diet to lose 10 lbs
I gained this summer from traveling and getting
off my normal fitness/meal routine.
I know I'll get back on track!
A GREAT TOOL FOR PEOPLE SERIOUS ABOUT LOSING WEIGHTReview Date: 2000-08-30
Truly Works!!Review Date: 2001-08-23

Wonderful and Thought ProvokingReview Date: 2008-07-09
This excerpt made brought laughter:
"Oh, so he's getting a divorce?"
"No such luck. He wants to have us all. Girl, I wish I'd never gotten myself mixed up with these tropical types. I should have found me a nice, chitlin' eating brother from the West Side somewhere. Do you know that all the men in my life have been from another place? I don't even know what it's like to have a regular Black American boyfriend."
"Really? That would be like going through life without greens and cornbread. How come?"
"I don't know." Alama laid the bottle gently against her chest, like she was burping a baby. "Probably a flaw in my makeup. Like the brother who can't interest himself in anything but a white woman. I've always been attracted to Black men from other places. The Caribbean, Europe, Africa. Seems like I'm wearing a sign that says All aliens, please apply here. I've even had an Australian aborigine."
I did not particularly like the main character, Allie Mae aka Alma. I thought she was very smart woman when came to books, but incredibly stupid when it came to men. I had very little sympathy for her.
I have known some African American folks who seem to have this desperate need to connect with Africa and go home. I always figured it was some sort of inadequacy and character flaw. I have always found such people to be very sad and highly annoying. So I really could not relate to her quest for her so-called authentic African identity.
Alma is the last leg of this two hundred-year-old odyssey and the ancestors are very in tune with what their children are doing. They are disappointed because they have been forgotten and not catered to. In Gregory Townes book, The Tribe, the statement that touched me the most "the dead knows what the living are doing" really resonated with me in this book.
The journey of the first African in Alma's line started in the African interior to the African shores, across the Atlantic to a Caribbean island, and finally US mainland.
She uses African folklore, specifically the Akan(Ghana) Trickster spider, Anase to help tell the story. Anase is in a sort of battle with the Yoruba(Nigeria & Benin) water mamas, the Orishas. Anase is weaving his web in order to trick them.
The Orishas and the ancestors, water mamas, visits Alma in her dreams to plant the idea of African travel into her consciousness. Alma is the only one of the ancestor's children that has a passion for Africa. It has taken them 200 years to get one of their children to come back home. Alma is the child.
Another excerpt that made me laugh:
"I stood there stewing, trying hard to hold my temper. And I noticed the walk before I noticed the man. Off in the distance. Though I never studied on it before, I realized that there was a certain way that African American men move that sets them apart. A syncopated swagger, with a dip of bravado in it. As if offering the world an unspoken challenge: I dare you to mess with me. Cool as I am.."
I never did warm up to Allie Mae aka Alama, but her man, Kwesi touched my spirit. I found this book to be very fascinating, different and well written. I highly recommend.
A fantastic, thoughtful engaging read.Review Date: 1999-05-12
ONE OF THE MOST MAGNIFICENT STORIES EVER TOLDReview Date: 2001-10-24
It was the drink of water I had thirsted for!Review Date: 1999-03-19
Totally absorbingReview Date: 2000-07-19

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Rituals Described in Great DetailReview Date: 2004-03-07
The Sacred PipeReview Date: 2007-01-09
Profound and deeply rewarding. Review Date: 2006-07-26
If you want peace, read this bookReview Date: 2004-01-31
In his foreword Black Elk tells us: "There is much talk of peace among the Christians, yet this is just talk. Perhaps it may be, and this is my prayer, through our sacred pipe, and through this book in which I shall explain what our pipe really is, peace may come to those people who can understand, an understanding which must be of the heart and not of the head alone. Then they will realize that we Indians know the One true God, and that we pray to Him continually. I have wished to make this book through no other desire than to help my people in understanding the greatness and truth of our own tradition, and also to help in bringing peace upon the earth, not only among men, but within men and between the whole of creation."
The wisdom of the Indians is based on such concepts as "The Earth is your Grandmother and Mother, and She is sacred. Every step that is taken upon her should be as a prayer" and "Every dawn as it comes is a holy event, every day is holy." The Indians developed their own religion based on the gift of the sacred pipe given by a very beautiful woman who approached two Lakota Indians out hunting. One of them had bad intentions and he and the mysterious woman were wrapped in a cloud. When the cloud lifted the sacred woman was standing there and at her feet was the man who was nothing but bones and terrible snakes were eating him. Black Elk interpreted this as an eternal truth: "Any man who is attached to the senses and to the things of this world, is one who lives in ignorance and is being consumed by snakes which represent his own passions." The mysterious woman presented the tribe with a pipe and stone, explaining the significance of the gift. On her departure she said to the Standing Hollow Horn: "Behold this pipe! Always remember how sacred it is, and treat it as such, for it will take you to the end. Remember, in me there are four ages. I am leaving now, but I shall look back upon your people in every age, and at the end I shall return." These four ages find a parallel in the Hindu tradition during which true spirituality becomes increasingly obscured until the cycle closes with catastrophe, after which the primordial spirituality is restored and the cycle begins once again.
Through the rite of the keeping of the soul, the Indians purified the souls of the dead and increased love for one another. This rite is followed by the rite of purification, known to us as the sacred lodge. The ritual of "Crying for a Vision" was used long before the coming of the sacred pipe. Crazy Horse received most of his power through "lamenting" or crying for a vision for some great event or ordeal such as going on the war path. "But perhaps the most important reason for 'lamenting' is that it helps us to realize our oneness with all things, to know that all things are our relatives; and then in behalf of all things we pray to Wakan-Tanka that He may give to us knowledge of Him who is the source of all things, yet greater than all things." Chapters are devoted to the Sun dance - one of the greatest rites; to "The making of Relatives" reflecting the relationship between man and Wakan-Tanka; preparing a girl for womanhood; and the rite of "The Throwing of the ball." Through these ceremonies we learn how the Sioux have come to terms with God, nature and their fellow man.
If you question the superiority and validity of the goals of western society; if you are conducting a self-examination; if you are re-evaluating the premises and orientations of our society; if you are concerned about our environmental crisis; if you are concerned about the problems created by highly developed technology; if you are questioning our basic values concerning life, nature and the destiny of man; if you are open to look at the models represented by the American Indians; if you want talk about peace to become action about peace you will find something of value in this book.
Gain an understanding of the Sioux way of thinkingReview Date: 2004-04-01
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have always been interested in this period. Hubby and I are members of a western club - main period is 1875-1890, but knowing more about the whole period 1800 onwards helps to get the clothing and the attitude right.
looking for more books ...
bye for now
Jacqueline (alias Ruby)