Sales Books

This book is one of the best Italian cook books I have seen. The recipes are easy to follow and their are a wide variety of recipes.

Ciao Italia is filled with traditional Italian recipes and is not only a wonderful book that is an associate book to the public television show but the host of the show and the author of the book Mary Ann Esposito is one of the most down-to-earth and personable people I have ever met

I had this book for years and then it was stolen. There are recipes in it I absolutely must have so I find myself buying a new one.

Don't pass up an opportunity to own this book! With love and warmth the author shares recipes that are simple and satisfying. I've cooked half of this book and the results have always been terrific...especially the Farfalle Picante.

These are my home town recipes! Reading this made me feel at home. True Italian flavor. These are real...real..hand-me-down recipes from the old country. Even if your not Italian you can't help but enjoy the tradition presented here. CAIO !

This book is often listed as one of the best on clay cooking even though an old book.
Gets credit for delicious recipes.

I recently ordered this book and have tried three recipes in one week. I do not exaggerate when I say this is some of the best food I have ever tasted. The book warns to use only a non-glazed cooker, but I have a Schlemmertopf, which is glazed, and the recipes cook perfectly. Five Stars.

I purchased a Romertopf clay pot 5 years ago and bought this book soon after. Grover's Roast Chicken recipe was my first attempt and it was scrumptious! I steered clear of the recipes containing organs but I found that soups, stews and even breads turn out beautifully in the clay pot. I now have 3 sizes and would advise the user to line the pot with parchment paper just to reduce the cleanup time. This book helps to demystify a basically simple cooking utensil and you will love the results. Food is packed with flavor and moisture and you just have to sit by and wait to serve. It is a lifesaver for those of us who love a home-cooked meal but don't have the time after a long day at work.

Georgia and Grover provide a fun read. There is not an intimidating, high brow paragraph in this book. The recipes include clear, easily followed directions. Reading the opening and any three random recipes will provide adequate information to make one an expert clay-pot chef. Don't let the organ meat recipes frighten you off. They make up a small portion of the book. The authors claim that clay-pot cooking is very healthy - low fat, low sodium, yet richly flavored. The definition of low fat, low sodium must have been much different in 1974. Many of the recipes in this book add unnecessary fat and salt. Some even call for bouillon cubes - Jean Bell's Beef Stroganoff calls for two cubes and is garanteed to make guests thirsty all evening! Most of the recipes are easily tweaked to meet low fat, low sodium guidelines. Nothing wrong with enjoying them in their original sinful forms! Just beware if you buy this book seeking health reform.

I gave the book 5 stars because that is what most people do and the book probably deserves 5 stars. I may never use the book because nowhere was it mentioned that it was only for unglazed pots. My pot has glazed bottom, so now I must search for a book on using glazed pots. I had hoped for information for adapting recipes for microwave, but there was none.

This was purchased as a birthday gift, and it was a big hit! My daughter liked it very much. She has done a lot of work looking into our family's history, and so this was very helpful to her.

A great resource to not only learn about the history and mechanics of heraldry, but also for inspiration for creating one's own coats of arms. I mainly picked this up to create heraldry for my strategy table top war game, but the historian in me enjoys it as well for scholarly purposes.

Good book - just wish it explained more simply and clearly - in a concise way - the symbols.

A.C.Fox-Davies:HERALDRY
I already had a great respect for Mr.Fox-Davies, having two of his great books:THE ART of HERALDRY and HERALDRY-the magnificent pictorial archive for artists and designers. And I expected to learn quite a lot from the HERALDRY book.Guess,I was right.
.The texts are very,very good,BUT,there are just too many unnecessary and detailed descriptions of British and Scotch Armory.Was it because Mr.Fox-Davies wanted to show off( with his long description of many personal Arms,which I doubt had any great interest for the general reader-mentioning only a few Im sure he could have got his point) or maybe,he was just carried away by his wish too make a good(fat)book?Nevertheless,Mr.Fox-Davies is among the VERY FEW experts who dared mention the painstakingly long and slow development of Armory,from Moses and the Scriptures onwards,explaining that it were first the personal signs and symbols which existed long before the Heraldry proper.And are still going strong,not as Arms,but LOGOTYPES of more or less famous brands.
There is no" Deus-ex-Machina "Heraldry for Mr.Fox-Davies .It was a slow and painful process influenced by both the traditions and technology,development of society , classes and unfortunately.warfare..And I guess,Mr.Fox-Davies leans too much on the Crusades Myth,closed HELMETS etc..
By the way,closed helmets existed long,long before the iron clad warriors ! Many of the drawings and other examples are very good,so that the small percentage of superfluous ones,do not play a significant role.All in all,for anyone willing to learn more,and think while reading the book,the number of lines and pages should not be tiring.It is satisfying to know that even in the days when the book first appeared,there was somebody who was NOT a stereotype,somebody who really loved the job and loved the knowledge he so willingly transferred to his readers.

I can not possibly imagine a more complete guide to Heraldry. This engaging book really brings you into the world of crests, family honor, and ancestry. It gives a comprehensive guide to all the symbols used, and their various meanings. If you are even remotely interested in Heraldry, pick this up today.

You have to keep in mind that this is written by a real estate agent, so he really has an agent's best interests in mind, not yours as a buyer or seller. That said, the book does contain a complete survey of buying/selling homes (mostly buying, actually), assisted by online websites. I found the text too verbose, and I wonder if the publisher or author gets paid for the sites they recommend, for a lot of other useful sites aren't mentioned at all.

Over a year ago I borrowed this book from a friend, and read through it during the entire process of my first purchase of a house. It helped very easily to follow all that was happening, all the terminology, etc. and in some cases, to be ahead, and expect the next steps.

It was so helpful, that I decided to buy it for myself this year, as we're considering the sale of our place, and getting us a larger house.

If you're going to buy or sell a house, you have got to read it: it'll be of extreme help.

This book made my life so much easier by explaining in easy to follow steps how to do everything i needed to sell homes and purchase a new one. It is very thorough, covers all topics from A to z and the recommendations on web sites were right on. The author knows his stuff. This is the first Idiot's Guide book I've bought and I'm so glad i did.

I had to take the time to review this book because my husband and I almost lost our dream home. This superb book helped us save our transaction at the last minute and avoid a horrible lawsuit. Thank God a friend referred us to this book or we wouldn't be living in the perfect home for us. We were buying a home For Sale By Owner and were working with the most difficult seller imaginable. With the help of this guide we not only salvaged the deal, but got better terms and more repairs made to the home. Thank you so much to the author and publisher for writing this book-it's phenomenal. The negotiating chapter is worth thousands of dollars. And to all those buying or selling homes By Owner or even with Realtors-don't do anything until you buy this book. You will be so glad you did.

I got this book for my dad for Father's Day because he and my mother are planning on selling their home and buying a smaller home. the For Sale By Owner comments in some of the other reviews caught my eye because my parents want to sell their home themselves. I started looking through the guide out of curiosity and found myself reading more than half the book. Besides being informative and detailed, it's actually interesting and somewhat funny. i ended up giving it to my father early and he read the entire guide in two days. he said it was the first time he's ever read a how-to book from cover to cover and he's bought over 50! i recommend this book to all people who are planning on buying and selling a home in the future (which is just about everybody) because it is exceptionally clear, informative and jam-packed with advice, facts and data. And it makes a great gift. My dad loved it and is using it to get their home ready to sell By Owner.

I thought it was well written and that it explains the story so you are not confused. I thought the was a little short because it goes through his prison time almost three-fourths of the book. My conclusion is that revenge is not the best way to handle things. Very well written!

The Count of Monte Cristo by Alexandre Dumas is an exciting book. It�s about a man named Edmond Dantes who�s wrongly accused being a Bonapartist. He goes to jail and somehow becomes a count. The count he becomes is the ******************. It has a lot of twists and turns. So many, in fact that, an explosion could happen and you wouldn�t even notice!
I really enjoyed this book because it was very exciting, even though there wasn�t a lot of �dodging missiles and bullets� action. There was a lot of excitement and suspense. For example Edmond gets in a duel and Edmond is dragged to the bottom of the ocean. One thing I didn�t like about the book was that it didn�t start out that exciting. It is though, a book you can�t put down.
I believe this book has a very good message. The message is: �help your friends and they will help you�. I think this because: Edmond helped an abbe` and the abbe` helped him, and Edmond saved Morrel�s and Valentine�s life and they were his eternal friends. I really enjoyed The Count of Monte Cristo.

I LOVE this book, therefore I was sorely dissapointed to discover that this is an abridged version and the amazon page did not indicate this at the time of my purchase (3/07)!! I post this to give you fair warning, buy the unabridged version, this is a FANTASTIC book!!

If you've ever thought life was unfair, you need to read this book. Revenge has never been so complete, and the avenger even has a spiritual awakening at the end. There's sword fights for guys and fancy clothes and romances for the girls. I first read the abridged version in the 8th grade, I read the full version a year later, and I'm reading it again right now. It's really that good. Any crime-ring or revenge themed book you will ever read draws references from this Dumas classic. And hey, there's a movie now too!(p.s. this is coming from a now 18-year-old actress with a very short attention span)

Alexandre Dumas, author of "The Three Musketeers" and the "Man In the Iron Mask", has given the literary world the adventure novel, forever bringing it to the level of the classic. The Count of Monte Cristo is mainly a story of revenge. The Romanticism in which the novel is characterized and the Napoleonic France for the setting, sets the mood for this nearly psychologically thrilling story that only a great French master like Dumas could create. Edmund Dantes, wrongly accussed of a crime he did not commit, taken to a prison of which there is no escape by his enemies, his only love taken by his best friend, spends years of suffering and harboring hatred in a rotting prison cell. But he also plans his revenge, how he methodically desires to bring upon the fateful end to his enemies and win back his love. He successfully manages to escape from prison and discovers a vast fortune. Assuming the identity of the Count of Monte Cristo, he extracts his revenge. What moral theme does Dumas really want to convey ? In the end, we discover how unfulfilled and how miserable our hero is, even when he has had the satisfaction of punishing his enemies. Dumas should be credited for such a marvelous work. He writes in the highest French Romantic fashion, and should be hailed with as much praise as Gustav Flaubert. The Three Musketeers, the immortal adventure story that made him famous, has been made into numerous films, and even The Count of Monte Cristo has had a terrific film version starring Will Chamberlain. A new release of the novel is set for January 25th of this year. Dumas may have died penniless, and he may not have been considered an excellent voice of the romantic age, but it is 2001 and we are still enthralled with the tales of intrigue, suspense, romance and adventure that this wonderful French writer conceived. Viva Dumas! Five stars for his terrific revenge story the Count of Monte Cristo

Wow! This book by Jean-Michel Cousteau & Mose Richards is amazing! The 120 full color photographs in here are some of the best i have ever seen. Truly breathtaking pictures of this awesome predator. This book chronicles the Cousteau team's extensive two-and-a-half years study of the great white shark at Dangerous Reef, Australia. After attracting the sharks, the research team would observe the sharks behavior underwater in specially built stainless steel cages and one made of Luxon(a clear, bulletproof plastic). They would then tag them and attach transmitters to follow their movements and patterns. A new understanding emerges of the great white and it's lonely, lifelong hunt for food.

Cousteau has truly captured my mind and allowed it to wander through the amazing pages of his book, COUSTEAU'S GREAT WHITE SHARK. I started adoring sharks at age 3, and have always dreamed of becoming a marine biologist. Cousteau has wonderfully made it possible for me to go after my dream without any worries. His book is truly inspirational and gracious. Thank you Jean-Michel!

This book is fascinating. What most do not know is that Mose Richards wrote this entire book, while Cousteau supplied the inspiration and pictures. This book has excellent writing and fabulous photography. An excellent read. Props to the author, Mose Richards!

For surviving for 400 million years. For refusing to submit yourself to mankind's aquariums and corporate SeaWorlds. For never allowing your secrets of mating or birth to become known to the prying eyes of man. For not even leaving a skeleton for science to attempt to examine. For being the Master of the Seas, without even using mechanical aids to assist you, like we, the Humans, the Wimps, the Know-Nothings, the Arrogant Pestilence of the World must resort to to even attempt to conquer you. Keep fighting, Terrible, Beautiful Lordly Ones. We offer you humble, unworthy obeisance in the form of this book, under the aegis of your most dutiful admirer, Jacques Cousteau, Poseidon rest his soul. Never has your grace nor your fearful symmetry appeared to such great advantage. Keep cruising. May your fins glide through the oceans long after the peasants have ceased to crawl upon the earth--or dared to trawl upon the waters!

A very informative book about the great white. The photos are amazing. This Shark is one of the most interesting animals alive. A real predator.

Creating Ever-Cool is must-read for marketers - especially for anyone marketing to kids.

Entertainment brands are often short-lived. As the title of the book suggests, there are ways to revitalize and sustain the life of a product or brand. Gene Del Vecchio's book gives you practical suggestions on how to do it.

Today's brand stewardship involves not only corporate ID, mission and vision statements, but also creating back stories that help consumers understand the brand in context. Nowhere is this more important than in marketing to children. In his chapter, "Develop Kid-Appealing Products" Gene provides matrices that help marketers create a story line for their products and brands. In cases where a story actually is the product or brand, as with film, video games, books, and many toys, his insights are invaluable.

As a marketing professional and former Ogilvy & Mather Creative Director, I've known Gene Del Vecchio for 20 years. He was the head of planning and research at the Ogilvy & Mather/LA office, and his expertise was often tapped by other Ogilvy offices - especially when a project involved kid marketing. I worked with him on major brands including Microsoft, Mattel, Pacific Bell, and Shell. His thinking played a major role in the development of advertising for the brands we worked on together. Creating Ever-Cool is a rare insight into the thinking of a brilliant marketer.

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

The author not only reveals important and interesting aspects of a child's psyche, but also gives you insights on how to use those aspects to make your products and brands "ever cool".

Are you looking for a secret formula to guide your kid focused marketing decisions? Gene Del Vecchio's book - "Creating Ever-Cool A Marketer's Guide to a Kid's Heart" is truly insightful. It is the closest thing to a secret formula that I've come across.

'Ever-Cool' is a book that answers a seemingly simple but actually quite complex question... Why do some brands in the kids marketplace remain the favorites of children year after year - generation after generation. Exactly what gives these brands their staying power? 'Ever-Cool' answers this question in a well written and entertaining style.

The book has 4 sections: 'The Introduction' , 'The Child's Psyche' , 'A Kid's World and Culture' and 'Marketing to a Child's heart'.

In 'The Child's Psyche' section Del Vecchio examines the timeless and underlying needs of childhood. From the differences between girls and boys, to their fears and fantasies.

'A Kid's World and Culture' investigates children in the world today. Their self awareness, shifting family structures, and universal (hopefully) experiences of childhood such as going to school, and living in the neighborhood. The 'Marketing to a Child's heart' section contains lots of advice and suggestions on how to utilize these insights.

I found the concept that there could be 'Kid Psyche Gaps' in the market place to be particularly intriguing. Del Vecchio explains it in the following way: Psyche Gaps are "that part of the child's psyche that is not currently being satisfied by a competitor" (pg. 221.) Clearly identifying what these gaps are and strategically developing a product to fill the gap is very sound marketing.

Another really cool part of this section is the 'Kids' Idea Matrix'. Del Vecchio provides a creative idea development aid that works in the following way: "By forcing our eyes to see relationships, we help our brains consider the ideas that are born from them. This can be accomplished with a system I call Matrixing a simple process of putting various categories of items in front of our eyes, side by side, in a fashion that will help us to easily mix and match them. The items we will force together are those that we have discussed throughout this book." (pg. 185) Del Vecchio essentially is showing us how to use his ideas.

Del Vecchio also briefly covers advertising, setting up a research program, and ethics. All in all I personally have no hesitation in recommending this book. I found it to be highly insightful and an enjoyable read.

This might be the most useful business book and the best book on kids that I've ever read.

Most business books have just a couple of points, mostly covered in the first chapter, and then drone on to fill the pages with expansions, slight additions, and examples. They should have been articles instead of books.

This book, however, is absolutely brimming with valuable information about the psyche of kids, chapter after chapter. It starts with ever-present needs; moves into fads; gender specific issues; age based issues; etc etc.

It draws on the authors extensive hands on experience at Ogilvy working with kids marketing. And his apparent research on child development and psychology.

This is an excellent, concise but information-packed book on reaching kids for marketers, product developers and even parents!

Short version: Buy this book now, and get it shipped to you overnight!

This book is the secret weapon for anyone who markets to kids or wants to. Gene Del Vecchio manages to make the subject entertaining and engaging while teaching you a pile of indispensible techniques to capture a kid's heart.

Not only does the book teach you how to market products better, it gets you thinking different. Suddenly, you're developing products and strategies with kids in mind, and you understand why certain products are big hits with kids.

Another funny thing about this book...it helps you to understand kids better. For readers with their own kids, this could be the greates value of all.

If you have been struggling with how to effectively market your products or services to your target audience this is the book for you. Creating Your Marketing Blue Print will help erase the guessing game for advertising and marketing. Ms. Junior has created a useful and appliable resource to help answer all the questions small business people need answered. This book is a wonderful guide.

This is a book for anyone starting a business or anyone in businsee today. It is a brilliant step by step workbook .When you read this book you will have a lot of things to think about.You will begin to probe yourself and your business. This book is an attempt to help stop the madness and tangibly improve your odds for sucess. A book like this gives you the tools for success in your life and business life. You are the only one capable of changing your business. To realize a true return on your time invested in reading this book , you must take action with what you've read. It cannot be done for you. Bottom line : it's a book about ideas and facts that can drive success in your business. Creating Your Marketing Blueprint is focused on helping you discover, develop and identify ideas-ideas for new products, services and businesses as well as ideas for advertising and marketing communication in support of your existing business. The wookbook style lends itself to action. It's not pie-in-the-sky theory, but practical solutions to growing one's business. Listen, learn and take action on them NOW!" This book will not only bring more business to your life-if you act now it will bring more life to your business"

This is a must read book for all current and future entrepreneurs. It assists readers to think outside of the box. If you apply the 9 simple steps, your business will definitely take off. LaTonya Junior appeals to your sense of logic and reason. It is very comprehesive.

Great book. Gives sound direction and helps to get you thinking out of the box. Easy to read and understand. It provides a practical marketing plan process.

This book/tool helped me to realize that there is much more to starting a successful business than just having a good product/service. By answering the questions, it helped me to see clearly my business goals. It showed me what kind of information I need and where I can get it. The book is easy to understand, the definitions of the business terms where helpful. I know I'll reference it often.

I have purchased this book for several of my pregnant friens and their friends over the years and find it the best one so far.

Many business books talk about how to get new customers
to come into our front door . . . there's nothing wrong with that,
of course . . yet Feargal Quinn in his excellent CROWNING THE
CUSTOMER says what's really important is his Boomerang
Principle: the name of the game is getting the customer back.

Quinn, founder of the Superquinn supermarket chain in Ireland,
developed this principle when as a youngster, he watched
his father operate a successful holiday camp . . . guests, at
the end of their week's stay, were encouraged to return the
next summer . . . when and if they did, it was easy to
determine that any particular week--or even summer--was
successful.

CROWNING THE CUSTOMER presents many similar ideas
that may sound equally simple, but amazingly, just aren't
put into practice as often as should be the case.

For example, in Chapter 7, Quinn talks about how to make
customer panels work . . . this one chapter alone is worth
whatever you might pay for the book . . . you'll learn why it
is imperative that you do the following:

1. In selecting your panel, touch all the bases but don't worry
too much about being fully representative.

2. Don't pay your panel members

3. Let your customers set the agenda.

4. Keep your side as small as possible.

5. Be aware of the flattery obstacle. (In other words, don't just
let your customers compliment you.)

6. Don't answer back.

7. Circulate a report on each customer panel widely within your
organization.

8. Take action on the comments, suggestions and criticisms.

What I really liked about CROWNING THE CUSTOMER were the
numerous examples on found on virtually any page . . . in
reading it, you'll come across useful tidbits that can be
applied to business and non-profit organizations . . . among
them, to name just a few:

* In our business, we have a rule which requires our top
management to do their own household shopping once a month.
This gives them first-hand experience of what shopping is like, seen
from the customer's perspective.

* After using names, the most important step towards seeing
your customers as people is to actually look at them.

* The next time you are tempted to say, "Which will we go for,
this market or that one?" try asking yourself: "Can we not
go for both?"

This guy invented everything there is to know about REAl Customer satisfaction , and way ahead of Harvard or other gurus.
The principle he illustrate in this book are valid for tomorrow.
I bought multiple copies of the book , and I am giving it as a gift to everybody who claim to understand customer care.

First of all, i would like to thank Mr. Quinn for his book and attention. the book is excellent i tought many thing from it. The language is very clear and has alot of advices that applicable to any businees again, tahnk you for the book with respect Sayed Omar The American Uinversity in Cairo

This excellent book is not out of print! It is available through Amazon.co.uk in both hardback and paperback. It is an excellent read and a must for anybody in the service sector.

This is a book that grabs the heart, encourages the soul, and strengthens the spirit! The title says it all!

My wife's dear, saintly Mother Gladys Wolf, first inscribed her signature in our well-worn hard-back copy, barely held together from early 1950's. Everyday sometimes, I look into this older copy because both daughters also have copies from 20+ printings!

Ruth Graham has introduced the later editions for new printings!

If we could find devotional books with writings by Jeanne Guyon, St Augustine, Charles Wesley & George MacDonald & Anna Laetitia Waring, Hannah Whitehall Smith, Longfellow, Whittier and unknown writers for today's readers, we may have more deeply commited christians who find daily strength! From one who is an indebted admirer of this collection by Mary Tileston! Retired Chaplain, Fred W Hood, "Barbara377" (Fayetteville GA United States)

Thank you for the fast shipping of The Daily Strength books,they will make great gifts- Thanks, Robert

Early AAs used several different "devotionals" for their morning meditations. Generally, the materials followed the same path as this fine devotional. That is, they cited a Bible verse, then come commentary, and often a prayer and other verses for study. Those who want to get the same results from "meditation" on the Bible that early AAs received would do well to obtain and use a copy of this book. It was studied and circulated by Dr. Bob among AAs and their families. It was in common usage along with The Upper Room, My Utmost for His Highest, Victorious Living, and The Runner's Bible. A well-stocked 12 Step meditation library should include Daily Strength and the others. It will enrich familiarity with the Bible and enhance the day ahead. I discuss all these in my title Dr. Bob and His Library (www.dickb.com/drbob.shtml).

The difference between this book and the devotionals written today is like the difference between a prime rib steak and a bologny sandwhich. A lousy analogy, but point made. "Daily Strength for Daily Needs" is full of reflections that must be read over and over in order to fully grasp the sentiment. Part of this is due to the excellent writing and terminology used from years ago, however it is not a difficult or frustrating book to read. There is a rich and reflective depth brought forth in a verse,a piece of poetry and then a reflection by a Christian from the 16th century to 18th century.This is the main devotional I have used for about 8 years now and it is full of underlined thoughts that have been compelling.Each year when I cycle back through it, I am always challenged afresh.I hope mine will last for 40 more years--it is rich beyond comparison.