Sales Books


Books-Under-Review-->Sports-->Equestrian-->Breeds-->Paint-->Sales-->54
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
Sales Books sorted by Average customer review: high to low .

Sales
The All-Star Sales Book: Get in the Game, Boost Your Numbers, and Earn the Big Bucks
Published in Hardcover by Greenleaf Book Group Press (2008-03-01)
Author: Billy Cox
List price: $19.95
New price: $5.50
Used price: $2.91

Average review score:

Get In The Game
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-03
One of the best parts of working at Sales Gravy is all of the books that come my way from authors and publishers who want us to give them a review. Every once in a while I get a book that makes a real impact on my life. Most recently it was The All Star Sales Book by Billy Cox. Quite frankly, this book came to me at the right place, at the right time. I was having one of those weeks where everything was going wrong. Set back upon setback had sapped my energy and ruined my optimism. After one final kick in the pants, I threw my hands in the air and shouted out loud, "what else can possible go wrong." I had a serious case of "stinkin-thinkin."

Disgusted, I started sorting through the pile of mail my assistant had placed on my desk. The first package I opened contained Billy Cox's, All-Star Sales Book. I turned to the first page and started reading. Almost immediately my mood began to improve. Cox's inspirational and motivational message broke through my bad attitude and began to lift me up. In one passage Cox writes, "I've always heard that when life knocks you down you need to land on your back because if you can look up, you can get up." Just the message I needed to hear at the moment.

Throughout the book Cox delivers the message that in sales and life there are no time-outs, no overtimes, and you only get one chance to play. Through his inspiring stories, easy to understand analogies, and humor, Cox delivers a guaranteed road map to success. In the book he provides practical, and easy-to-implement advice that is both relevant and critical for succeeding in today's sales environment. These tried and true methods are central to every successful sales career and I applaud Cox for delivering these key lessons, anew, in a fresh and engaging style that makes it fun to learn and inspires action.

Jeb Blount,author of PowerPrinciples: Do You Have The Winning Edge?

Billy Cox Rocks in the All Star Sales Book
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-15
Billy Cox has really put it all together in an easy to read & understand, step by step guide on how to succeed in business and life. My husband and I own a succesful sales company and we have made this book mandatory reading for all of our employees. This book along with Billy's goal setting workbook "The Dream Book" has improved our business and our personal lives dramatically. I will echo what others have said and encourage you to pick up enough of these books for your entire oranization or team.

Read This Book To Raise Your Bar
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-10
Although I am not a sales professional, I believe everybody's selling something whether it's to our family members or business associates and "The All-Star Sales Book" will sell you on believing in yourself again. I highly recommend this book for Billy Cox gives you the strategies and techniques to getting and keeping the "winning edge" in life, business, and sales. His book is full of ideas on how to develop and maintain a burning desire to win at the highest levels and to continue raising your personal bar. Moreover, he emphasizes the importance of goal setting, decision making, and taking action and initiative so that you stretch yourself to perform at an All-Star level and get results.

A must read!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-10
Working in the direct sales industry one can really use a great tool to get re-motivated....this is the tool. Not only does it cover tools for work, but in the home front as well. I would recommend this book to anyone!

Being stuck in mediocrity is quite possibly the worst place a salesman can be
Helpful Votes: 2 out of 2 total.
Review Date: 2008-05-06
Being stuck in mediocrity is quite possibly the worst place a salesman can be, claims "The All-Star Sales Book: Get In the Game, Boost Your Numbers, and Earn the Big Bucks". Selling just enough to get by makes one comfortable, and lacking aspiration - where one who is doing miserably will be motivated to do everything they can to recover and make the most of themselves- to dream of what they want and that drives them. "The All-Star Sales Book: Get In the Game, Boost Your Numbers, and Earn the Big Bucks" hopes to inspire sales people to become more that they can ever hope to be through stories, analogies, anecdotes and more. "The All-Star Sales Book: Get In the Game, Boost Your Numbers, and Earn the Big Bucks" is highly recommended to business people everywhere who need that little kick to get them rolling in life and for community library business collections.

Sales
American Ground Zero
Published in Hardcover by Random House Value Publishing (1997-05-20)
Author: Carole Gallagher
List price: $12.99

Average review score:

Compassionately denying one's ability to hide truth.
Helpful Votes: 17 out of 18 total.
Review Date: 1999-06-05
I have had this book for two years. Reading it completely 9 times and countless partial times. Gallagher in her effort "to become a blank slate upon which the stories could be written" has embodied the voice of a people not just a position of personal opinion. Hearing that voice cause's the reader to open there eye's to the stark reality of what "we the people" have allowed to happen. Revealing just how fast the holocost of the WWII was pushed out of the conscientious of the people. Allowing the same mentality that drove the Nazi's, to develope in the country "were that could not happen". Without a doubt this "work" is not for the light hearted. Reality with weight, forces the reader to think. Cause's the reader to question not only the government structure and poilcy's we have let be set but the moral code by which we justify a means to a end. How do you determine who live's and who dies? What and Who determines the worth of a human being? You will be challanged, morally, and emotionally. Carole Gallagher has painted people, words, and pictures together in a way that you will not shake off anytime soon. Personal stories will bury themselve's deep into your heart and mind. You will hear the echoed cry's of a people for which there was no justice, no hope. The bottom line reality is we let it happen. This is "the wake up call" Gallagher presents the reader with. It is very disturbing wake up call.

Should be required reading in every school!
Helpful Votes: 3 out of 4 total.
Review Date: 2001-12-06
I've read and reread this book so many times I've lost count. In addition I've loaned it out to multiple friends just to get them to open their eyes. Each time I read it I'm still amazed at the liberties taken by the military during this period of time. There is so much important information here I could never even scratch the surface in a short review. The poignant stories told by the victims of these nuclear tests (mostly patriotic mormons who felt the govt. could do no wrong) will move you emotionally, besides backing up Gallaghers claims. If you consider yourself a patriot, prepare to have your world shaken. Just buy it, you wont be sorry.

Should be required reading in every school!!!
Helpful Votes: 4 out of 4 total.
Review Date: 2006-06-15
I've read and reread this book so many times I've lost count. In addition I've loaned it out to multiple friends just to get them to open their eyes. Each time I read it I'm still amazed at the liberties taken by the military during this period of time. There is so much important information here I could never even scratch the surface in a short review. The poignant stories told by the victims of these nuclear tests (mostly patriotic mormons who felt the govt. could do no wrong) will move you emotionally, besides backing up Gallaghers claims. If you consider yourself a patriot, prepare to have your world shaken. Just buy it, you wont be sorry.

a very compelling set of stories and B&W photographs...
Helpful Votes: 6 out of 7 total.
Review Date: 2005-04-19
I'm a science writer, and I was conducting some research at the M.I.T. library regarding the 1962 series of nuclear tests at Johnston Island in the Pacific. Mostly I was seeking highly technical information -- but I saw this volume sitting on the shelf next to the monographs I was reviewing, so I took what I originally intended to be a quick glance.

After several hours' reading of "American Ground Zero", I found myself quite upset, for this collection of highly credible, first-person accounts clearly demonstrates ongoing efforts of the federal government to ignore, downplay -- even falsify -- data regarding the atomic testing of the 1950s, '60s, '70s, and '80s, particularly the atmospheric tests conducted at the Nevada Test Site near Las Vegas up through 1962.

In today's debate regarding DOE's Yucca Mountain Project, the credibility of the federal government and its experts is a big issue in Nevada. This volume shows why -- through first-hand accounts and compelling photography, presented with the perspective of subsequent time. (Yucca mountain is an underground facility located on a corner of the old Nevada Test Site, and it is to become the nation's primary repository for high-level nuclear waste.)

For at least fifteen years, I have been following in the scientific literature the research & development of Yucca mountain. My own feelings on the matter had been ambivalent for high-level waste must be stored somewhere. Recently, I had become concerned with revelations regarding falsification of data by DOE employees and its contractors.

However, in one fell swoop -- this book completely persuaded me to the righteousness of the cause of those many Nevadans who oppose Yucca mountain. It clearly shows that Nevadans (along with residents of Utah and other downwind states) have already suffered far beyond their fair share of the nation's nuclear burden.

Sadly, the sacrifice of these citizens is not only largely unacknowledged today -- this work clearly shows that their earlier "cooperation" was concurrent with misrepresentations by the Atomic Energy Commission (AEC), the predecessor to today's Department of Energy (DOE), as well as by various military authorities.

Many of the individuals profiled in this volume are (were) former employees of the AEC and its contractors, or are (were) military veterans who participated in these atomic tests. Their accounts all seem to have one common thread -- that there were repeated efforts by authorities to downplay, or ignore, radioactive releases and associated health effects from both above- and below-ground nuclear tests.

The author, Carole Gallagher, deserves our nation's appreciation for documenting so eloquently the experiences of these otherwise ordinary citizens and bringing them to our collective attention. Unfortunately, their living testimonies and images are quickly passing...

Gallagher's book is conduit for voices of the downwinders
Helpful Votes: 6 out of 7 total.
Review Date: 2002-02-25
I grew up in Northern Arizona on the Utah border. Living close to St George and Cedar City, Utah, we heard rumors of families with unusually high incidents of leukemia and other cancers and the ensuing speculation about the cause. Gallagher's compilation of stories supplies the most human view of the downwinders. She documents a dark and frightening chapter in our goverment's history. Most compelling were the stories of the workers at the test site who were not even afforded the pretense of protection from exposure. I would have appreciated additional focus on the effects of the testing on the Native American tribes in Utah and Northern Arizona.

Gallagher has given us a treasure by documenting the stories of radiation exposure victims who deserve to have their stories told. Once started, I could not stop reading this book and found myself studying each photograph for several minutes before reading the accompanying story.

Thank you Ms. Gallagher for leaving your New York roots, succuming to the fashion dictates of southern Utah and permitting yourself to become the blank slate upon which these stories were etched.

Sales
American Heritage Picture History of the Civil War (R)
Published in Hardcover by Gramercy (1994-04-11)
Author: Bruce Catton
List price: $24.99
New price: $12.86
Used price: $0.01
Collectible price: $24.99

Average review score:

Superb Look at Civil War
Helpful Votes: 0 out of 0 total.
Review Date: 2007-06-15
This superb overview of the civil war in photos, maps and illustrations makes you feel as if you're there in Federal Blue or Rebel Gray. One can learn much from author Bruce Catton's readable prose, or by merely viewing the hundreds of photo's and illustrations. Readers get a feel for the tragic conflict, from its pre-war controversies to the sad days when North and South were at each other's throats. We learn about military leadership, strategies, army life, battles, morale, slavery, sociology, politics, etc. Catton has done an excellent job, although this book is more overview for general audiences than detailed history. For that reason Civil War buffs will want this volume as a companion to detailed writings from authors like Catton, Shelby Foote, James McPherson, etc. Still, this is a superb effort, one that should be of equal interest to general readers and aficionados alike.

The Civil War
Helpful Votes: 1 out of 1 total.
Review Date: 2002-05-27
This book is filled with illustrations of paintings as well as photo's of the time period. A great find for the civil war buff. It has a index of battles and units that make it a fun for anyone who needs a good resource of information. It is Hard bound and is a large book. I have the book on World war 2 and Love it also.

Just What I Was Looking For
Helpful Votes: 2 out of 2 total.
Review Date: 2005-07-06
This book was precisely the book I was looking for. This particlar book had maps and drawings that no other book had. I remember the book from my high school days and have looked everywhere to find it. I expected it to be an older book and the one I got was in great shape for its age. The seller was very concerned that I knew it was and older book and communicated with me to make sure I was satisfied. Boy!! was I. should have come to Amazon in the first place when I first started looking for the book. A lesson learned.

Not enough phtographs
Helpful Votes: 2 out of 3 total.
Review Date: 2002-07-30
I was looking for more detail. It did not have enough actual photographs for me, there were too many paintins. If you want a history of the civil war there are good books to read.

EXCELLENT overview of the American Civil War.
Helpful Votes: 5 out of 5 total.
Review Date: 2006-03-02
This was my second Civil War book, which I received for Christmas when I was 12 (thanks Mom!). My love of the subject probably has a lot to do with this excellent volume, which I pored over for many years. It is loaded with photos, illustrations, and maps as well as Bruce Catton's EXCELLENT narrative. While this narrative does not go into extensive detail (the enormous scope of the war prohibts this), it is clearly written and a treasure trove of knowledge for those interested in a one-volume overview of the Civil War. Catton was a much respected Civil War historian who influenced many of today's historians. This book (which had been out of print for years) has recently been reissued with all new photos and illustrations while still preserving the original Catton text. As these new illustrations tend to be more informative to the Civil War student than the original version's (the original had a lot of photographs of Civil war battlefields as they appear today, which are of limited usefulness), this is the preferred edition. The new edition has a white dust jacket, while the original had a grey dust jacket. Either edition, however, will serve you well in studying the deadliest war in United States history. HIGHLY recommended, especially to beginning Civil War buffs or anyone who would like to read about one of the most important chapters in our country's history.

Sales
Annotated Huckleberry Finn
Published in Hardcover by Random House Value Publishing (1988-12-12)
Author: Rh Value Publishing
List price: $152.00
Used price: $15.00
Collectible price: $250.00

Average review score:

Wonderful insight into an American classic
Helpful Votes: 12 out of 12 total.
Review Date: 2002-03-28
I purchased this book for my son, a high school student who was assigned HUCKLEBERRY FINN in an American Studies class, and promptly fell in love with it. The commentary is delightful, and the many illustrations (many taken from the original edition,) photographs, prints, cartoons, and maps give a real sense of time and place. Homey details that might not be familiar to the modern reader are explained in some detail, as are customs of the time. The author includes material from Twain's notes and details about his life, always in a manner that illuminates the passage.

HUCKLEBERRY FINN frequently turns up on lists of banned books, and it's interesting to read of the controversy that dogged this story from the beginning. The particulars of readers' outraged sensibilities might change, but the response this book has always engendered suggests the timelessness of Twain's targets: ignorance, cruelty, hypocracy, racism. The story is a clear-eyed yet subversive look at a society in transition, and a relentless skewering of treasured myths concerning childhood. These themes remain as troubling today as they were in the 1840s, the supposed setting of the novel.

This book is an excellent resource for students and teachers, as well as for those of us who love Mark Twain's stories. The book itself is beautiful, with high quality paper and binding. A worthy addition to every library!

"When I couldn't stand it no longer, I lit out."
Helpful Votes: 18 out of 20 total.
Review Date: 2001-12-04
The greatest American novel, still. The country it sees is still in front of our eyes. The Americans it shows, we still are, though we live nearer to highways now than rivers. Twain's tale can be read both intellectually (yuck) as symbolic of the American quest for masterlessness (see Studies in Classic American Literature by D.H. Lawrence) and as a kid-on-a-raft-let's-see-what-happens story. Art and fun. Not an easy achievement to tie those two rascals together with one rope. Master of structure and flinger of fun though he be, the most exciting reason to read Twain is the language. The book is a hundred and sixteen years old, the writing ain't --"Steamboat captains is always rich, and get sixty dollars a month, and they don't care a cent what a thing costs, you know, long as they want it. Stick a candle in your pocket; I can't rest, Jim, till we give her a rummaging. Do you reckon Tom Sawyer would ever go by this thing? Not for pie, he wouldn't. He'd call it an adventure-that's what he'd call it; and he'd land on that wreck if it was his last act. And wouldn't he throw style into it?" --One caveat: Be careful the illustrations don't mess up the pictures the author can put in your head with his sentences.

Add this one to Your Library
Helpful Votes: 4 out of 7 total.
Review Date: 2002-01-23
Mark Twain at his best...great pictures and annotation...that are first rate. Due to time restraints, I have only skimmed the book. What I have read is great. It is a Norton book...always-great editions. If weight means anything, then this is a heavy-duty book. I look forward to reading the entire book after graduation in the spring. In addition, it even looks good on the shelf....

Definitive
Helpful Votes: 5 out of 5 total.
Review Date: 2005-11-28
No repeats of the due praise by previous reviewers. If you have never read Huck Finn before, do not start here, the annotations would make it difficult to read with a curious eye to the margin notes breaking up the flow, like watching a DVD movie with the director comments turned on. But do come back when your done a non-annotated version (or even audio); travel down the river again with the annotations by your side, here as lengthy as the book over again, a whole new magical worlds awaits in the margins; you will discover the hidden depths and meanings of one of the most important literary works about America ever written. An amazing book lovingly produced.

Great Edition of a great American classic
Helpful Votes: 7 out of 7 total.
Review Date: 2005-03-06
Mark Twain opined that a classic is a book everyone wants to own but nobody reads!
However if you want to read Twain's best book with a full
critical apparatus, an introduction over 100 pages and excellent
illustrations this is the volume for you!
Anyone teaching Huckleberry Finn in high school or college should make use of Michael Patrick Hearn's well researched notes
which make this volume required reading.
I have read all of the Norton Annotated Classics and found this one (along with the Sherlock Holmes volume) the best.
Huckleberry Finn deals with the tragedy of 19th century slavery as Finn helps the black slave Jim escape down the mighty Mississippi river. In Huck's odyssey down the river he also travels from boyhood to manhood.
Twain's use of dialects is amazing as is his dissection of prebellum southern/southwest society rife with violence, bigotry, child abuse and cruelty.
Norton is to be commended for their series of classics opening up new ground for all students of Mark Twain. Excellent!

Sales
The Art of Music Production
Published in Paperback by Music Sales Corporation (2002-04)
Author: Richard James Burgess
List price: $19.95
New price: $18.58
Used price: $4.07

Average review score:

great
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-05
Great book! I really like it. Many exemples. If you want to know more about the art of music production, you have to buy it!

Average
Helpful Votes: 1 out of 1 total.
Review Date: 2006-05-20
Everything must be done with passion. Which art does not include passion? What can be greater than producing something that makes us have feelings? Music production is an art and it's going to be that way as long as people still enjoy making it so knowing how it is produced can provide useful help for further teaching or a career into this field. This is an amazing book with lots of interesting information all related to music production so if you have a passion and that passion is music buy this book and you won't be sorry!

Well done
Helpful Votes: 2 out of 5 total.
Review Date: 2000-10-25
This is a fine description of the magic and the mystery of what goes into being a successful record producer. The only drawback is the insight into the fact that it is more mystery than magic. All too often Burgess says 'of course, you can never tell what will be a hit' -- this tells us all too much about the industry itself. Still, the insight into how the biz works is more than worth the price of entry...

Informative book
Helpful Votes: 3 out of 3 total.
Review Date: 2003-02-18
This book was great man...I have read quite a few books on recording and music but none as good as this one. Its was very detailed about the processes and tricks of the trade on the how to/why to of this very secretive part of the business. It really contains all the full spectrum of information on how do start and maintain a successfull career as a Producer. I would hightly recomend this to anyone interested in beginnnig any sort of career in this business!!

Best book on the subject of record production
Helpful Votes: 3 out of 3 total.
Review Date: 2000-07-02
If record production is the career for you then this is the book you're looking for. This is not one persons subjective view on the art, but rather an intelligent overview of the various styles of record production backed by hundreds of quotes from many of the worlds greatest producers.

Richard saves the would-be record producer from tripping over themselves for years by providing a very comprehesive insight into this interesting profession. This is by no means a book on the glamour of the industry, but a practical guide that will leave you knowing whether you've got what it takes or don't think it's for you. Short of handing you a production deal, Richard has given you as much information to get a producer started that can be found between the covers of a book.

I would highly recommend this book to anybody considering record production. Kudos to Richard Burgess.

Sales
B$ a Script Sale ... when you don't live in Hollywood!
Published in Paperback by Sub Rosa Books (2003-03-31)
Author: Paul Sinor
List price: $29.95
New price: $19.21
Used price: $8.98

Average review score:

A WILD AND INSIGHTFUL RIDE THROUGH HOLLYWOOD
Helpful Votes: 0 out of 0 total.
Review Date: 2003-09-24
If you want to make it as a screenwriter, you MUST read this book. Not only is it chock full of great info, inside advice and suggestions for strategies that will work for you... it is a REALLY FUN READ! The author does a great job of grabbing your attention, and making you want to hold on for dear life as he takes you inside the Hollywood system and tells it like it is, dirty laundry and all. By the time you get done with this book, you will know what to do, what not to do, and how to persuade others to see things your way in pitch meetings, that you are SURE to B$ A SCRIPT SALE! Filled with advice you can USE, information that will help you succeed, and strategies for B$'ing that will get you to where you want to be in less time, with less pain and aggravation along the way. A truly necessary resource for ANY serious screenwriter!
MARIE JONES, Screenwriter and Book Reviewer, ABSOLUTEWRITE.COM and BOOKIDEAS.COM

B$ a Script Sale...when you don't live in Hollywood
Helpful Votes: 0 out of 0 total.
Review Date: 2003-05-18
This ebook focuses on the best strategies on how to write a good screenplay to sell. It is comprehensible with up-to-date information and exceptionally inspirational. When you think on how to write a good screenplay a lot of things come to mind but Paul Sinor has compile for us the most important survival tips to win in this game. There is no doubt that this book will inspire anyone to be a screenwriter or to become a better one. There is an unbeatable combination that only Paul Sinor can compose for you to begin your journey at the same time that your own drive, ambitions and writing skill will expand like you never seeing it before.

Those who buy this book will be fortunate enough to learn about the screenwriting trade and expand their horizon whether it is for writing or just for education. Don't hesitate to get it today.

Great read!
Helpful Votes: 0 out of 0 total.
Review Date: 2003-05-07
This is a great read... I think that it's a great book for a screenwriter to have especially when you don't live in a city that lives and breathes the film industry. It does give you a step up in a great direction and I highly recommend it!

Great Book
Helpful Votes: 0 out of 0 total.
Review Date: 2003-05-03
Excellent book!!! A must read for anyone looking to get there screenplay into Hollywood. The entertainment business is tough but Paul Sinor makes it a lot easier and a lot more manageable with his new book. It covers everything you could possibly think of, from the role agents, managers and attorneys play to finding the right production company and negotiating a contract. The best part is, you don't have to live in Hollywood to get someone to read your screenplay. There's an entire chapter on what to do if you don't live in Hollywood. If you are serious about writing screenplays and breaking into the entertainment industry then this book is definitely for you!!

Two Thumbs up!!
Helpful Votes: 0 out of 0 total.
Review Date: 2003-05-01
I am a screenwriter for over 10 years and recently I've just bought this easy download e-book "B$ Your Script Sale". Every single tip that Sinor mentions in the book is valuable! They are true to life tactics that I think every screenwriter in town should know to get the best deal out of their script sale. How I wish I have the book 10 years ago! Nice page design and layout as well. It makes the whole reading experience more fun and interesting!!! Two thumbs up!!

Sales
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Published in Hardcover by Jossey-Bass (2006-02-03)
Authors: John Foley and Julie Kendrick
List price: $27.95
New price: $6.50
Used price: $0.01

Average review score:

Alignment of the Head, Heart and Hands
Helpful Votes: 0 out of 0 total.
Review Date: 2006-02-14
Balanced Brand by John Foley with Julie Kendrick is a refreshing and enlightening book that helps people focus on alignment of values. It is not every day that business leaders read about the success of their companies from the true alignment of their Head, Heart and Hands. As the book explains the success of companies like Tiffany is due to their focus on employee training on Tiffany's true values-world-class quality( Their Head), uncompromising service( Their Heart) and social responsibility( Their Hands). They have been able to align their values since 1837 by focused training and transfer of their Core Values, which happens to Align with the many stakeholders.

I enjoyed reading and learning from the Balanced Brand and I would recommend this book to all , who are looking to Crystallize their thinking about Brands. This book will help them develop a plan for achieving that goal, develop a sincere desire for the things that are real for them and all of their stakeholders and also to develop supreme confidence in their organization and it's abilities to execute the plan consistently over many decades.

Jay Seshadri
Om Shanthi Om ( means Peace in Sanskrit)
SESHADRI LLC

Great review for great balance
Helpful Votes: 1 out of 1 total.
Review Date: 2006-02-22
John Foley's approach to combining brand identity with corporate values and culture is a worthwhile strategy to assimilate into one's company. Everyone is aware that a brand will get a customer 'in the door' but Foley's strategy for identifying key stakeholders and keeping them engaged, is a strategy every company should learn how to employ and practice. I would highly reconmend this book to all who are interested in advancing both the mission and bottom line of their companies. This book would have particular appeal to young people entering the work force as a tool for staying engaged with their comapany's customers.

Provocative new insights on growing brands in today's world
Helpful Votes: 1 out of 1 total.
Review Date: 2006-02-22
Finally, an approach that takes branding to the next level! I found Foley's thinking on creating and protecting brands by aligning corporate and stakeholder values to be refreshing and enlightening. Today's news is filled with examples of corporate failure due to scandals, breech of trust, and greed. This only underscores the need to project appropriate values.

Additionally, I believe Foley's perspective on the interdependence of a strong reputation and a strong brand is extremely insightful-bordering on revolutionary. He explores how the effects of competition, abrupt changes in customer preference, skyrocketing promotional costs, and even a company's own actions can erode the brand or reputation.

Foley includes helpful strategies and tools to assess stakeholder alignment and put his systems into practice. I highly recommend this book to anyone charged with managing brands and building corporate growth. In my opinion, this is a very important body of work.

Bridget Clark
Corporate Branding and Marketing

A must-have business book
Helpful Votes: 1 out of 1 total.
Review Date: 2006-02-14
Even as we're feeling we've got all our bases covered, finally, Mr. Foley opens our eyes to a critical consideration too many executives--in both the private and public sectors--have failed to appreciate. He not only does an effective job of presenting and substantiating the problem, he then tells us how to deal with it. I really wish this book had been available a decade or more ago! It should be on every manager's "must read" list.

Led to higher ground...
Helpful Votes: 3 out of 3 total.
Review Date: 2006-02-12
Balanced Brand guided me to higher ground.

For nearly two years, my head has been awash in the technology and behavorial shifts accelerating due to internet connectivity globally and what that entails. There is a river of change flowing and it's reaching flood stage. Blogs, podcasts, vlogs, online social networking sites, news aggregation tools (allowing people to scan and consume hundreds of blog posts and news headlines in a single sitting), and instant online conversations about brand-affecting events are facilitating shifts of consciousness and awareness that profoundly effects a brand.

As a consequence of all of these enabling technologies and shifts, there is a new participatory culture emerging which is allowing stakeholders in record numbers to participate vs. just being passive recipients of some miscellaneous communications campaign or messaging thrust...and this emerging culture is out of anyone's control.

Balanced Brand made me stop and reconsider the complexities of all these changes occurring and instead climb to the top of the hill, sit down and look down on the river. I thought about the deeper meanings and strategies required to guarantee the river down below will be navigable...regardless of what technologies or cultures reveal themselves. This book is not about technology or participatory paradigm shifts, however. It's about balance, the essence of a brand, and how to create and utilize balanced brand strategies.

Within its pages is a framework that allows any organization to understand and assess their values, those of their customers, shareholders, employees and communities within which they're involved, and be able to then understand where and how to align them. Though it doesn't say this as overtly as I am, what I thought was obvious was that -- once this work was completed -- strategic direction would be crystal clear.

Once balanced branding strategies are in place, every stakeholder knows what to do. They know what the brand stands for and what it means. Employees know how to perform and use the river-of-change-shifts to facilitate brand enhancement instead of being victims and drowning in it. What hit me squarely due to my involvement in technology, is that a participatory culture can be created that sparks innovation and creativity, grows top-line revenue and customer satisfaction, all of which is of vital importance to management and shareholders.

That was the higher ground I was guided to by Balanced Brand. It helped me focus and see that first-and-foremost it is the essence of the brand and the brand in practice that really matters. Everything else then falls into place.

Sales
The Beautiful Mrs. Seidenman
Published in Hardcover by Random House Value Publishing (1993-08-16)
Author: Andrzej Szczypiorski
List price: $3.49
Collectible price: $19.94

Average review score:

Beautiful, poignant book
Helpful Votes: 0 out of 0 total.
Review Date: 1999-06-07
I bought two copies of this book years ago so I could share it with a good friend and have someone to talk to about this wonderful, disturbing story. Sad to say, she's yet to read it. I've read it three times over the years and am moved and haunted still by the realism of the characters and their struggles for dignity and life. One day, I'll meet someone else who has read this book, and over a long cafe break, we'll discuss the imagery, the painful courage of the protagonists, and the latter day realities the Holocaust has left behind . . . . .

Mr Szczypiorski Made Me Cry
Helpful Votes: 10 out of 11 total.
Review Date: 2001-03-19
Figaro Magazine was right: "superb and staggering." Mrs Seidenman is at the epicenter of a collapsing world. She is beautiful and cultured, yet otherwise unremarkable. A disconnected cast of mostly ordinary, yet often remarkable, men women and children swirl about her on the brink of extinction. Seemingly underwritten, this telling of a horror for the ages almost sneaks up on you and gathers momentum until the very last page. It left me dazed and a little wiser.

A story of survival
Helpful Votes: 2 out of 4 total.
Review Date: 2003-08-11
This one is along the lines of The Pianist. It's well written, and provides another view into a time that I still can't fathom.

Great literature
Helpful Votes: 6 out of 6 total.
Review Date: 2003-10-21
I just finished reading this book aloud to my wife. "Beautifully written" would be too little praise for this piece of fine literature. I found it reminiscent of Tolstoy at his best, but it stands on it's own. Andrzej Szczypiorski tells the story, not of Mrs. Seidenman, but of humanity. The only thing that I can compare this book to is the film "Decalogue" by his fellow Pole Krystof Kieslowski. It is full of, how shall I put it?, perhaps "tenderness" for the plight, and the beauty, of people with all of their humanity. Like Tolstoy, he does it without sentimentality and allows us to see beyond the surface of each character. And, also like Tolstoy, he does so with words, sentences, paragraphs, that seem to flow effortlessly.

Do not be decieved that this is merely a novel "about" the holocaust, or Poland, or Catholicism. It is about people. From the sympathetic whore who gives shelter to a desperate Jewish boy to the Nazi who orders the deaths of Jews. We discover that neither the whore nor the Nazi could have done anything other than what they did.

A wonderful writer. A wonderful book. Not just a good read but a great experience.

A Not So Simple Tale
Helpful Votes: 9 out of 9 total.
Review Date: 2003-03-09
The Beautiful Mrs. Seidenman is one of the most beautifully written novels I have ever read. The author deftly weaves together several people's lives which converge during the same time period. There are no distilled characterizations of heroes or demons; rather, fairly ordinary and yet complex people who are trying to figure out how to live and survive in Nazi occupied Warsaw. To further exemplify how ordinary the characters are, Szczypiorski projects each person into their future to let the reader know what will become of him or her. This can be an artifical plot device but in this case, it is highely effecting. Moreover, it does not take the reader so much out of the present, rather it helps one to better undertand the complexity of each character--no matter how "simple" he or she may seem. This is a very full reading experience. It is thought provoking, affect laden and a really well told story. I highly recommend it to anyone who is interested in the Holocaust and/or Poland.

Sales
The Beaver Papers: The Story of the Lost Season
Published in Paperback by Crown Publishers (1983-09-20)
Authors: Will Jacobs and Gerard Jones
List price: $1.00
New price: $19.95
Used price: $0.01
Collectible price: $25.00

Average review score:

Made me want to read Crime and Punishment
Helpful Votes: 1 out of 1 total.
Review Date: 2007-06-26
My boyfriend bought this book for me 22 years ago and it has followed me around through seven changes of address. I can honestly say that but for this book, I don't think I would have read Crime and Punishment or The Grapes of Wrath. I wanted to be sure I was getting all the jokes. It was funny in 1984 and it is still funny.

Save the Beave!
Helpful Votes: 2 out of 2 total.
Review Date: 2006-02-26
To save the Cleavers from the network axe, past and contemporary literary giants pour forth their own "episodes" for the Beave and crew. Everyone's character --including Eddie Haskell--gets fleshed out in ways you'll never see on Nickelodeon. Personal favorites include Tennessee William's turn on Miss Landers and June. Brilliant and absurdly funny blend of high prose and Americana 50's schmaltz. Made me laugh out loud at every read.

Hey, Wally, why is our book out of print?
Helpful Votes: 3 out of 3 total.
Review Date: 1998-09-23
When I first read the Dostoevsky episode ("Hey, Wally, do you think it's OK to kill an old lady?" "I don't know, Beav. We haven't gotten that far in civics."), I was in convulsions. This is the funniest book in the history of Western Civilization, even funnier than "The Lazlo Letters," and that's saying something. That it is out of print is some kind of culture crime.

"And Thus Spake Beaver"
Helpful Votes: 6 out of 7 total.
Review Date: 2000-02-03
In an attempt to save "Leave It To Beaver" from going off the air in 1963, famous authors submit scripts hoping their influence will persuade the network from dumping the show. Scripts include "Lady Cleaver's Beaver" by D. H. Lawrence, "Beavermorphosis" by Franz Kafka (where Theodore actually transforms into a giant beaver), and my personal favorite "And Thus Spake Beaver" by Nietzche ... "And Beaver descended alone from the house encountering no one, and all at once there stood before him Larry Mondello who bit into an apple. And thus spake Beaver unto Larry Mondello, 'Shared cookies make a friend, not getting in trouble together', and he punched Larry Mondello in the stomach." If you love the Beave and love Literary Parodies, you'll love this book.

One of the funniest books ever
Helpful Votes: 7 out of 7 total.
Review Date: 1999-01-12
Wow -- it's nice to see that there are other people out there who have read this book and loved it as much as I did. I bought the book when it first came out in 1985 and I was in college. I almost peed my pants reading it in the bookstore, so I figured I'd better buy it before they threw me out. I still have it on my shelf, and it's provided countless hours of amusement ever since. About the only books I would consider funnier than this one are George Ade's "Fables in Slang" and "More Fables in Slang", which are sadly almost unknown today. They should really reprint this, because it's as hilarious today as it was almost 15 years ago.

Sales
Ben Myers' Best American Beers
Published in Paperback by Thunder Bay Press (CA) (2001-08-01)
Author: Benjamin Myers
List price: $7.98
New price: $20.50
Used price: $0.01

Average review score:

absolutely one of the most thorough books on the subject.
Helpful Votes: 0 out of 0 total.
Review Date: 1999-08-03
Ben is very well written, very eloquent. He is an extremely informative writer. He gives the whole picture and helps me to have a sharp grasp of the procedures and the tastes that he has experienced. To me, Ben is greatly appreciated.

Indispensable; concise and fully informative
Helpful Votes: 0 out of 0 total.
Review Date: 1999-07-28
As a homebrewer and beer enthusiast who travels quite a bit, I have been looking for a manageable beer guide/road map. Thanks to Mr. Myers et al. for providing just that. Let the journey begin!!

Well organized and extremely thorough, convenient size
Helpful Votes: 0 out of 0 total.
Review Date: 1999-07-19
When traveling throughout North America this pocket size 'thirst inducer' is a must! Prost to Ben Meyers! ­Merf, Product Development Bert Grant's Ales

Wow, this guy must live in a bar!
Helpful Votes: 0 out of 0 total.
Review Date: 1999-07-03
Mr. Myers' book cuts through the fluff and BS put out by most brewery PR wonks, and tells the craft beer story like it REALLY is. I laughed, I cried, I ordered another beer (from Ben's recommended list, of course). His inights into Northwest beers are particularly inspired. I've also found that the book works great as an unusually tall beer coaster, too!

Excellent resource book, and witty to boot!
Helpful Votes: 1 out of 1 total.
Review Date: 1999-07-12
Being a busy brewer, I seldom get the chance to travel far and sample the efforts of other North American brewers. Reading 'Best American Beers' has changed my priorities. I'm hitting the road with a tremendous thirst thanks to Myers' factual, concise descriptions and ridiculously witty prose!


Books-Under-Review-->Sports-->Equestrian-->Breeds-->Paint-->Sales-->54
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250