Sales Books

The innovative thoughts and ideas in this book will have an impact on the automobile industry for years to come. Truly a must read for anyone in the automobile industry.

If you want to thrive in a down market reading this book is your first step. I've been in the business for 15 years and I've haven't seen anything this strong since the introduction of MMR. We all know how that has changed the way we do business.For more reviews from dealers see Dalepollak.com

This book is true to today's market. So many dealers today are stuck with old pricing stratigies. Another well stated truth from Dale Pollak.

Dale Pollak pleads for used car dealerships to evolve within an industry that has stayed stagnant for far too long. "Velocity" contains a laundry list of strategies employed by the most successful used car dealerships in the country. From seeing the Internet as your virtual showroom, making every business decision with an investment-mindset, and considering the benefits of a single-price, no-haggle environment, this book will make you think about the way the used car dealerships should be run.

And it will make you wonder why we haven't been doing all of this stuff before.

Many business books shoot for -- but few actually achieve -- such fine balance of the familiar and the profound. Velocity is an easy read, full of personal and funny anecdotes, yet every chapter delivers new insights that will blow you away. Get ready to say, "That totally happened to me too" and "I never thought of it that way before" again and again as you read.

Though it needs some times to learn to view 3D, once you can achieve it it is very interesting. Most of the pictures in this book are beautiful. I have to confess that I cannot see them all, but it should come with time. Warning! Don't be serious if you cannot see the 3D pics, just relax and try later or you will be getting stress and eye fatigue.

I really love these books. I am fascinated by the technique used to get the 3-d affect. I have everyone out.

I recently discovered these so-called 3-D stereograms. I think they are SO cool! Somehow I missed out on their popularity phase during the 1990's. (However, I do remember one Seinfeld episode where Elaine's boss, Mr. Pitt, was trying to find the 3-D image in a painting, but I didn't realize just how neat the whole thing really was.) I have looked through several books now. I feel this book is probably the best. There are over 200 designs to view and discover the hidden 3-D images. And the price is quite reasonable, considering the hours of entertainment it will give you. Highly recommend it.

If you like Magic Eye images, this book will blow you away. When I look at some of my other 3-D book images, I'll think, "I get it - it's a shark." When I look at these images, I'll say out loud, "Woah." My wife will think I spilt hot coffee on my foot. But I didn't. I don't even drink coffee. And it's not a small book - there are 200 full-page images in it.

I got this book for our family for Christmas. The pictures that pop out are usually the same as the picture that made it,if that makes sense. There is a picture made up of shamrocks...the picture inside is a shamrock. There is no surprise in the picture, which to me isn't as fun. I dodn't appreciate the topless mermaid picture on the title page and last page of the book, I don't think that perticular picture is kid friendly. Otherwise the book is what I expected.

If you want to regain the sanity you've lost by repeating the same hiring mistakes over & over again, read this book! Brad Sugars points out that if you want a different result, you have to do something differently. Learn about various personality types and where they fit best in your organization. (Maybe you have some good people in the wrong places!) Walk through the 6 Keys to a Winning Team and lay the groundwork BEFORE you hire the next employee and set them up to fail! Speaking of hiring, be sure to check out the Action 4-hour hiring format. Use the input and leverage of your existing Team Members to help select the right candidates and get them started off on the right foot.

Great book for those building a team or making your current team stronger. I highly recommend it.

This is an excellent work by Brad Sugars. Brad does a great job of making a difficult subject easy to understand. Since team building is a critical for all small and medium sized businesses, this is a must read for business owners. It is full of practical advise about "how to" build your team.
Great value for the price!!!

will learn something. This is the best in the series, but there is knownledge in all of them.

Brad Sugars does an excellent job of showing the independent how to find a successful team. In todays business world, team is one of the biggest challenges facing company expansion. Brad introduces great methods designed to help COE's and business owners refine their selection methods. His direct method of presentation is refreshing and informative. I recommend this read to anyone trying to find the right mix in their business, especially in todays world shorthanded staffing and endless dollars spent on hiring the wrong person.

Jim

As NU student got this book as a reference. I heard Alice and Tim are two of best pro in Kel
I agree totally after reading this.
Strongly recommend

Image is everything right? But is hard to stick a dollar sign on to "Image" or better yet "Brand". Detailed case studies of real world products help put things in perspective. Some of the early choices of companies like Coke and Nike have really helped maintain the integrity of the brand through the test of time. By using brands that are all around us, Kellogg on Branding brings it all to your doorstep. I recommend this book to marketing/advertising industry people just as much to fans of books like "The Tipping Point" and The Long Tail.".

This book is very good for anyone who wants to be or already works as a marketing manager in any industry. Branding is not everything of marketing, but it is really an important part can increase or decrease a business.

Branding is so powerful that it touches upon more disciplines than other branches of marketing. Figuring out why branding works and where it might go in the future requires insights from several fields, including anthropology, advertising, management and psychology. Thus, this anthology takes the perfect approach to presenting the latest information about branding. A single author would have difficulty keeping up with so much multidisciplinary research. This worthwhile book ranges from the basic to the esoteric, and from the practical to the theoretical. It offers numerous case studies and advice about brand building in particular industries; it also includes an interesting discussion of the anthropology of branding. We recommend this book to marketing managers: Even experienced, knowledgeable branding practitioners are likely to encounter new ideas and strategies in these pages.

I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem.

First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information.

A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights.

I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book.

Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management.

Needless to say, this volume armed me quite well for our branding initiatives.

Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere.

Regardless, I highly recommend.

This book teaches math with kids who open a business selling lemonade and track their sales with bar graphs. Great for a math unit on graphs.

I teach 3rd and 4th grade and this was a great book to teach graphing with. We held our own lemonaid sale after reading and the kids got to make thier own graphs!

Wonderful book for graphs. Even though is supposed to be for younger children, my middle school students really liked it.

My daughter loves these Math Start books. She enjoys being able to apply math to real life problems.

It's all here! I like these math/story books, and this is one of the best I've seen. It combines kids selling lemonade and the use of graphs and marketing into a creative and funny story, that has a pretty good sub-plot as well! We enjoyed trying to guess what would happen next. A great resource for kids who struggle with math concepts or don't enjoy reading.

This superb collection of over 900 photos gives us a moving picture-biography of America's 16th President. The story is presented in chronological order, beginning in the late 1840's as Abraham Lincoln was gaining stature in Illinois. That rise accelerated a decade later, culminating in his nomination and election as President in 1860. A majority of the book examines Lincoln's years in the White House (1861-1865), where he performed as President while the nation was torn apart by Civil War. Readers see the ceaseless pressures Lincoln faced as he strove to hold the nation together, win the war, and solve the slavery question. We also see his tragic personal life, with the deaths of two sons (another died shortly after he did) and his increasingly unstable wife. This isn't a scholarly biography, yet it provides a compelling portrait of the man widely considered as the greatest President in U.S. history. The book makes an excellent compliment for Lincoln fans, and a solid introduction for others.

Philip B. Kunhardt is to be highly commended for this outstanding photographic history of Abraham Lincoln. Not only are the photographs captivating, but the narrative of Lincolns life and the important events during his lifetime are interesting and enhance this book. Many interesting stories go along with the photographs of Lincoln from his 40's to his last days, however the most interesting part in my opinion is the month by month account of his presidency and the important events that occured. So much about the man has been written, but until this book was published not as many photos of President Lincoln were circulated or published. Just as important, are the events and stories which swirled around Lincoln. From his habits and humor to his history changing decisions are written in clarity and interesting form. His life and his loves are given with compassion, and his impossible losses of his sons and his mentally unballanced wife Mary Todd Lincoln is given unflinchingly. The last chapter of the book is about the assassination and the controversy surrounding Lincoln's remains, a very interesting and informative chapter to close with. I highly recommend this book to anyone with an interest in U.S. History or 19th Century U.S. History.

The quality of this book is what first grabs you. The paper is thick, glossy and has weight, it reproduces 19th century photographs beautifully. The text is ancillary and never intrudes upon the primary focus here, which are the photographs of Lincoln, his family and the people who shaped his extraordinary life. The text illuminates and expands upon the photographs, giving dates and other pertinent information.

If you're looking for a full-scale biography of Lincoln, look elsewhere, this is primarily a visual treat and one of the better photographic compilations on any President.

Kudos to the publisher Knopf and all involved on the quality of this book. The reproduction of the 19th century photographs is first rate. The sepia toned image of the great man inside the front cover is exceptionally gorgeous - just breathtaking.

John Updike said Knopf publishes the most physically beautiful books in America, and this book leads me to believe he's right.

This is not a comprehesive, scholarly biography of Lincoln, nor does it pretend to be. But the text reads well, and the Lincoln photographs are beautiful, all-inclusive and presented in sound written context. The large size of the book works particularly nicely here. Well done!

...that deal with President Lincoln; includes some excellent photography and many good quotations. What an incredible fellow he was.

Great Book!
The author has a great understanding of the need for the Brands of the new millenium to be alive, to morph according to new trends. This way they will evolve and may never die. He presents interesting cases and interviews executives from Trendspotting agencies.
What the author misses is a more complete approach to Branding: he doesn't develop the holistic concept of it.

Throw away your old marketing books! Raymond Nadeau has brought marketing into the 21st century. It is simply marketing with a soul, connecting with real human beings. And that's what the 21st century is about...listening and connecting. Raymond will show you how.

Raymond Nadeau articulates the sociological frame of reference necessary for marketing a brand. He puts into words the web of information and analysis that is integral to developing and executing a brand strategy. He makes clear that marketers must employ both sociological and, anthropological reality checks to achieve a brand's success and sustain its cultural connection and relevance over time. Those of us in the business of building brands and brand extensions, appreciate seeing, perhaps for the very first time, something in black and white that confirms what we know intuitively and what is in our heads and hearts. He affirms that for great marketers, seeing and listening to the consumer is the best consumer market research. Bravo to Raymond for un-muddling a process that is both academic and intuitive, something simple that business is often guilty of having made overly complex.

A must read for anyone in brand management, advertising or general marketing. Today's culture is all about brands, what they mean to consumers and how they must be nutured by marketers. The book captures this dynamic in a thought provoking manner. Simply powerful.

Raymond Nadeau's Living Brands really opened my eyes. I'm a professional environmentalist: before reading this book, I assumed that environmentalists stood in opposition to marketers: regarding consumption, we're trying to stem the outbreak, and they're driving the monkey to the airport. I was wrong
Living Brands describes "participatory branding" as the future of marketing: people who use and love a product help create the brand, in some cases directly (homemade ads on YouTube), in others by incorporating the product into their lifestyle and value system (choosing products because their makers donate money to breast-cancer care and research).
What most shook my preconceptions is the way Nadeau advocates "ethical branding," equal parts interactivity, good design, uncompromising craftsmanship, fascinating marketing and products that create positive social change on scales from local to global.
The book benefits as much from Nadeau's writing style as from its content. Some examples of his elegant, provocative prose:
"Just as brands will be cocreated by consumers, so too will consumer ethics become, not a marketing point of differentiation, but an absolute minimum cost of doing business." (176).
"Today we are increasingly equipped with nothing less than the potential for nearly complete, permission-based, two-way consumer interaction. However, as we hurl head first toward this thrilling, seemingly limitless technology-enabled world, we must remember that knowledge and wisdom are different." (129)
"However, if you want a true marriage between your customer and your brand, one with enduring respect, you will have to choose between a relationship and an affair. An ethical marriage of equals may be intimidating at first. Meaningful commitments usually are." (210)
"You often may find yourself a lone voice raging against an infrastructure based on last century's marketing models and morals. You may get fired a few times. But I implore you to have courage." (211)
Two recent books are good companion reads for Living Brands, providing fuller context and alternate perspectives. One, Deluxe: How Luxury Lost Its Luster, by Dana Thomas, looks at the globalization, democratization and inevitable commodification of formerly exclusive goods. The other, Authenticity: What Consumers Really Want, by James Gilmore and B. Joseph Pine II (), posits a "Polonius test" of whether a business is true to itself and true to what it says it is. Under that test, Nadeau's book is an object lesson in "real-real" marketing that meets both standards.
For all that I respect Raymond A. Nadeau and Living Brands, I must quibble on a couple points. Fabio is a style icon? I haven't even seen the man in the new millennium, so I think not. And, I'm sorry, quoting Nikki Sixx changes nothing: Iggy Pop's selling "Lust for Life" to Carnival Cruises was not art "staying true to itself." For Carnival, it was deeply cynical; for Iggy, it was just pathetic.

I went directly to Amazon and purchased this cookbook after borrowing it from a co-worker. It's a terrific find using modern-day, healthy products, such as egg substitutes and yogurt. All the recipes I've tried are especially yummy, and even better, provide guilt free eating! Pork Chops and Applesauce: A Collection of Recipes and Reflections

This is the best cook book that I have ever used. I am just amazed; I can cook healthy with food that I actually use on a daily basis. Usually when I try and cook a healthy meal for my family, I have to go to a health food store, like Trader Joes, just to find the ingredients.

Bought our copy years ago, and now buying one for our daughter who also loves the recipes. It uses actual brand name ingredients, so it's easier to follow the recipe. One of my favorites is the BAKED cordon bleu, which has also become a favorite of my younger daughter. We've got it tabbed,since we use it so much. At this cost, certainly worth it, and its gold/silver edged pages and hardcover make it an excellent gift for many occasions.

I borrowed a copy of this from my secretary and then had to get my own copy. The food is so good, you don't realize that you're eating healthy! I have yet to find a recipe that hasn't turned out to be very delicious in the book. I highly recommend it.

This is a great cook book. There are so many wonderful dishes to choose from. It is a must have.

I was given this book when i was very young, and learned how to read from this book. i still have it; it is worn from years of reading it. And to this day when i want to feel like a kid again, i pick it up and read. it will always be a favorite, and I plan on reading it to my children when i am older.

I'm 16 years old now but when I was little my father read "Maia" to me every single day. It is one of my all time favourite books. It's perfect for any kid who loves dinosaurs, just like I did. The pictures are great and the story is wonderful. I still have my copy and keep it in my room so it's always nearby for whenever I want to read it again.

My almost 6 year-old daughter loved Maia and when her teacher read it in school during "Dinosaur Week," she came home asking if we could buy it. It is the story of Maia, the Maiasaur,of her growing up and learning about the world outside the nest. The story tells of the wonder and fright as she discovers she must make it on her own, that she must become independent. It is the story of Maia becoming a mother herself and knowing that while she must nurture her baby dinosaurs, she must also move them toward independence so that they can survive on their own. The illustrations are fabulous and the story teaches children about dinosaurs and about growing up in a caring and thoughtful manner. Beautifully written and illustrated.

My almost 6 year-old daughter loved Maia and when her teacher read it in school during "Dinosaur Week," she came home asking if we could buy it. It is out of print but available from the Museum of the Rockies by calling 406-994-2252. We were thrilled to get it. It is the story of Maia, the Maiasaur,of her growing up and learning about the world outside the nest. The story tells of the wonder and fright as she discovers she must make it on her own, that she must become independent. It is the story of Maia becoming a mother herself and knowing that while she must nurture her baby dinosaurs, she must also move them toward independence so that they can survive on their own. The illustrations are fabulous and the story teaches children about dinosaurs and about growing up in a caring and thoughtful manner. Beautifully written and illustrated.

My father wrote this book when I was very young and it is just gratifing to know that other people enjoyed it as much as I did growing up. A friend of mine saw a copy in my house and then told me that it was her favortie book as a child. Its nice to know that people love this book. We appreaciate your comments very much. Thank you, Celia Gorman.

This book presents you with a step by step marketing plan template and clearly defines and explains what is the concept and the importance of each step in the plan. This is a great book for anyone in the public sector who has no marketing experience or background and is a great review for someone who does.

"Marketing in the Public Sector" by Philip Kotler and Nancy Lee provides ideas and advice on proven techniques for those in the public sector that reach and benefit the common good of the public.

There are three parts and 13 chapters. There are very specific and detailed sub-chapters within the main chapters, and they are listed in the table of contents.

1. Improving Public Sector Performance by Seizing Opportunities....
2. Understanding the Marketing Mindset
3. Developing and Enhancing Popular Programs and Services
4. Setting Motivating Prices, Incentives, and Disincentives
5. Optimizing Distribution Channels
6. Creating and Maintaining Desired Brand Identity
7. Communicating Effectively with Key Public
8. Improving Customer Service and Satisfaction
9. Influencing Positive Public Behaviors: Social Marketing
10 Forming Strategic Partnerships
11 Gathering Citizen Data, Input, and Feedback
12 Monitoring and Evaluating Performance
13 Developing a Compelling Marketing Plan

There are numerous real-life examples presented as case studies, basically.

One example in implementing information messages to the public is the Ad Council. The Ad Council is a private, nonprofit organization that taps volunteers from the communication and advertising industries to deliver governmental agency messages to the American public (p. 232). Not only must these messages be crafted well, but they do need to reach the targeted audience. There also has to be response. Response that can be statistically verified. The message is distinguished and emphasized so the target market audience knows about the campaign, believes they will experience the benefits promised, and thus are inspired to act upon it, or stop deleterious acts (p. 161). Like the private corporate media with its experience and sophistication, the government media is organized, tested, and methodical.

For the most part the term "methodical" is used in a good way. If there is a public message to be conveyed, it needs to be disseminated in the most optimum way. Many public messages are positive and conducive for the collective good of our communities. One example from many are the mascots such as Smokey the Bear for fire awareness, Mr. Yuck for poison labels, McGruff the Crime Dog, and Eddy Eagle for Gun Safety. These ad campaigns of course, are specifically targeted for children, yet also influence and remind parents to educate their kids on such potentially dangerous matters.

One doesn't need to be in the public sector to benefit from the information, case studies, and strategies in this book. The ideas can be used by many. There are dozens of pictures of ad samples and tables, and the index is comprehensive. Very good. Excellent for public administrators and students of Public Policy and Administration (PPA programs).

Philip Kotler and Nancy Lee encourage governments to learn from private sector marketing principles and techniques. It's a great idea, and they make a persuasive case that "social marketing" can change society, or at least certain aspects of it. The book is full of practical tips. Using examples from social marketing campaigns around the world, Kotler and Lee demonstrate how to apply basic marketing ideas in the public sector. Creative approaches have injected new life into many social programs, ranging from environmental awareness to customer service. We recommend this book to public officials and leaders of nonprofit organizations who are looking for new ways to educate their constituents.

The target audience for this particular book is government agencies. Inside you will find tools to get citizens involved with and supporting your agency, using your products and services, and how to influence public behaviors. The authors also include specific roadmaps to creating brand identity, gathering citizen input, and evaluating the results of your efforts. One of the better sections includes a how-to model for building an organization that is both high-tech and high-touch.

The book focuses on all levels of government agencies from the public servant trying to allocate scarce resources to governmental units trying to create social consensus to get things done. Loaded with lots of examples, Marketing in the Public Sector is required reading for governmental agencies.

At first glance you might think that this is a book on selling to the government. It isn't. This book is basically a primer, or a series of anecdotes or case studies where a governmental agency is attempting to sell their products or services to the public.

While we don't think of the government doing marketing, visit any Post Office and look at the ads plastered all over the place for everything from mailing supplies, to passports, to stamp collecting (where you buy a stamp from them and then don't use it for mailing - a lot of profit in that).

In addition to these actual products, there are a lot of stories about how the government wanted to influence behavior on the part of the citizens from litter campaigns (Don't Mess With Texas) to reducing drunk driving.

The intended audiance for this book seems to be organizations within the government who now need to communicate what they do, how well they do it, and influence behavior among the population. And that's the world population, not just the US.