Sales Books

I purchased this book for a family member and now they swear by it. It is a good book for everyone to read so that those in the work place can work better together.

This is one of the best business books ever! Five stars is to low for such an outstanding work as 100 ways to motivate others. Steve Chandler and Scott Richardson have a writing style that really hit home for me. Order this book now and your return on investment could be huge. I loved every word. I have already ordered all of Steve Chandler's books as a result of my satisfaction with this effort. . 10 Stars - 2 hour 40 minute very easy read. This book offers steps leaders can take to increase composure and results.

John Halloran
CEO [...]
CEO [...]

Great tips and ideas for motivating others, especially in the business world. Some of them include, "Know Where Motivation Comes From, Teach Self-Discipline, Stop Criticizing Upper Management, Keep Giving Feedback, Get Input from your People, Accelerate Change, Don't Confuse Stressing Out With Caring, Manage Your Own Superiors, and Manage Agreements, Not People." If you want to become a great leader, I highly recommend this book.

I've listened to these CD's more than once while driving. There are lots of great tips - and a couple opened my eyes to some areas where I had been stuck. Not every point was new to me. I have recommended it to others and shared some of the individual points with friends.

Steve Chandler drives home the keys to becoming a great leader in a way that is easy to understand and implement. This should be required reading for anyone in a leadership role. David Otis Author of "Walk Fast, Talk Loud and Smile."

I read this book on the recommendation of a friend, Paul Dunn. Paul had already set me up to become a value pricing (VP) fan as that what he lives and breathes, and so I was already in a positive frame of mind to read the book. Well, the book blew my mind! It delivered on all of my expectations and then some. If you are serious about making a difference in your business, then you absolutely have to read this book.

This book is not just for accountants and lawyers. It is for any service organisation that has a pricing policy. The science behind VP and how to value your services is incredible. And when you've read it, you'll see just how much common sense there is in VP.

We are now working on introducing VP into our firm and while it's not going to be all beer and skittles as we go through the process, what we can see as possible on the other side of VP, we know will make it all worthwhile.

Read and enjoy!

The author Ron Baker get the point across well, that pricing by the hour is old fashioned to say the least and creates harm between you and the customer. He also shows clearly why value pricing is ethical and how to make the most of your marketing preactices. I would highly suggest this book. It is worth way more than the price!

Having read the previous edition of this book for just 20 minutes I e-mailed the author to tell him that "I have seen this book described as the most important book in the profession. Without a shadow of a doubt, it will change my life."

The new chapters make this latest edition even better. Read the chapter on Total Quality Service to understand how to compete in the future. Ron Baker will completely change your views on pricing professional services. You will start to charge what you are worth with a consequent improvement in both income and self esteem.

Recently I was in a group of 70 accountants who listened to the author speak on Value Pricing for just ten minutes. At the end he received a standing ovation. In my 30 years in the profession I have never seen accountants show such enthusiasm for a speaker and his subject.

If you want to change your professional (and personal) life for the better buy this book.

I bought this book on a trial basis, due to its cost. It came on a Friday, and I scanned it that night. I wrote the check next morning.
This book changed my attitude about my profession. I was ready to quit. Burned out, tired, frustrated, and angry.
Within one month, I had identified 5 major clients and had more than doubled the revenue from those clients. My staff is happier because they feel they are being treated as professionals and generating fees more in line with their abilities. We have "dismissed" several non-productive clients, and haven't missed the revenue. We work fewer hours at more enjoyable work and actually make more profits. It has positively affected my home life as well.

Run, don't walk, to order your copy of this book. Ron Baker does for pricing our services what Montgomery did for Auditing.
What a novel idea, to get paid for the value of the services that we provide to our clients.
Ron Baker's goal, as he so aptly describes it, is "to trash time sheets forever". Keeping track of time is the biggest waste of time ever perpetrated on professionals. Accountants have become slaves to the concept of "the almighty hour". We are not selling hours but intellectual capital.
Ron takes you through every step necessary to start your trip to successful value pricing. You will learn exactly how to present this to your existing clients. You will also learn how to use a change order when there turns out to be hidden surprises that no one anticipated. He will explain the concept of service guarantees as an excellent way of gaining new clients and show you in detail how to draft service agreements to use. The book comes with a CD-Rom that has many forms and agreements referred to in the book.
I don't know too many people who are thrilled about the idea of having any work done for them without knowing exactly what the cost will be. It's like boarding an airplane in Los Angeles, flying to New York, and being told your fare will depend on how many minutes you're in the air.
Ron Baker is truly one of the very few original thinkers in the accounting profession. Listen to him; learn from him, and I promise you that you will improve your professional life and most important, your bottom line as well.

If you want a book that doesn't try to teach you how to become a Marketing professional, but offers a tremendous number of ideas on how to think about improving your business this book is for you. Sam Decker has put together a very easy to read book that will get your Marketing creative juices flowing, even if you haven't ever studied marketing.

If you do not file 20 or even a few more or a whole lot of ideas to bring profit to your business with this book, you never will.
You will find strange and wonderful ways and places to advertise with the ideas in this book:

49 techiques for inproving sales
48 Marketing ideas using new technology
60 Inventive ways to outperform the competition
57 unique tactics for direct marketing and distribution
31 tips for creating effective collateral
33 strategies for building your customer base

And an Introduction by none other than Jay Conrad Levison, The Guerrilla Marketing Genius.

Buy it! Do it Now!

This book provides what most business and marketing books lack. It tells you HOW to incorporate real, practical, and useful ideas for marketing your business into your everyday operations. I have had this book since 1999 and I refer to it over and over again. Excellent book!

This is a great book to get you thinking about all the possibilities that are available to you. It was exactly what I was looking for. As a small business owner, I am always looking for more ideas.

This is BY FAR the best book I've read of marketing ideas. It contains not just the "ideas", but also actual case histories of the ideas and WHY they worked for that particular company. I have 4 solid pages of notes from this book of things I'd like to try....both for the home-based business I'm starting and for the marketing communications company I work for. Other books I've read (and there have been a lot) are too general and are not creative enough. There are dozens and dozens of ways to market, and this is the only book I've read that explores ideas that are off the beaten path (and work because of that). Examples: pay others in complimentary businesses a finder's fee to give you business; sponsor association site (offer discount to members); have defunct company's phone message refer customers to your business (with you paying balance of Yellow Pages fee in return). Just a sample of the simple but effective ideas found in this book.

A single volume; a great price; wonderful, clear illustrations and fascinating text -- this is a superb one-volume companion for any reader of history who wants to be able quickly to visualize the geography he or she is reading about. The maps are clear and excellent, and the index is comprehensive, giving the book great utility as a reference source. But the book is more than a reference; each two-age spread is its own self-contained "chapter" of fascinating, well-written historic insights and timeline-analysis into a region's or a period's history. Some reviews fault the book for being Eurocentric; on the contrary, I found that its "global" approach -- given the size constraints of a one-volume, manageable book -- was refreshing and modern. Hunt the internet for more inexpensive copies; I got it new from the Chicago Theological Seminary Co-op bookstore at a great price.

This History Atlas is probably the best generally available. I find it to be very good as a general overview of history timelines with maps and charts. It doesn't really dig deep; it is the proverbial two miles and two inches deep view of history.

For a through understanding a reader should move on to other books. That being said any true student of history needs to have a good overview of things before they can dig into the details. And this good gives a great overview of the major topics. Which is why I would recommend it to people.

One group that could really benefit from a book like this, of course, are high school students studying history or social studies or whatever they are calling that class now a day. A provides a way to understand an outline at a glance which is very useful for a student. I know I wish I had something like this book in high school or even college.

Recently I did a detailed comparison of the 5 or 6 major offerings in this area, which includes such traditional notables as the big Hammond atlas and the one from Oxford University Press, as well as the Dorling-Kindersley one, but this atlas is the best combination of features and price out there. It's only a fraction of the cost of the big Hammond one, for example, and is cheaper than the other two by at least 50%.

So I agree with several of the other reviewers here, that this atlas really rocks, and that in many ways it's better than any of the more famous other offerings in this field on the market, including the massive Hammond one and DK ones, which, as I mentioned, are a lot more expensive.

I've read my share of ancient history books, and this atlas is just the best way to get a good overview quickly of a particular time frame and period. I've used it to clarify many aspects of ancient history, for example, when I got lost in the details in reading more standard histories on the subject. In reading your typical ponderous history, it's so easy to lose the forest for the trees, and there is no better solution for the problem than this book.

Another nice feature of the book is that periodically throughout the text there will be essays at key years or junctures in history, such as "The World in 1914," or "The World in 800 BC," or whatever, in addition to the more topically oriented essays, such as "Old Kingdom Egypt," or "The Persian Empire," or "The Warring States (referring to 5th A.D. century China) which give you further historical perspectives on the events of the time.

The book is organized into two-page spreads with the essays and their corresponding maps and illustrations. According to the jacket text, the book was also prepared with the aid of graphics experts and geographers skilled at combining the written word with visual illustrations and graphics. I would say they and John Haywood succeeded admirably, making this a great book just to browse casually, or read more seriously. Haywood also writes very well and has a nice, deft touch with the material that avoids the dry, technical-sounding quality of some atlases.

Another nice feature of the book is the detailed, color-coded timelines that accompany each two-page spread, which some atlases don't always include or set aside in a separate section of the book. This makes it easier to use and more informative since it can be referred to along with the maps and the text.

My only fault with the book is that the coverage is typically Eurocentric, but this really only applies to the DK atlas, which is suprisingly strong in terms of its coverage of Asian, African, and non-European history in general. All the others are more Eurocentric, like this one.

Keep in mind that this book (like all atlases) aims at breadth rather than depth, since it covers the entire history of the world from man's earliest origins up to modern times. Overall a great altas and a fine book to keep you oriented in whatever period of history you are reading on.

Many people are interested in history, but find their own history to be much more transparent than other parts of the globe. This is reinforced by a school system that, in North America, concentrates on European and American history, ignoring two-thirds of the world.

I will soon be teaching history to a new generation of students, and I can tell you: it doesn't get much easier when you study more. History students often end up knowing a patchwork - vast amounts of information about Europe or China, but very little about other important areas such as India or Africa, and with very little idea of what was going on in China at the time of Rome, or vice versa.

John Haywood's 'Atlas of World History' is just the book you need to fix this problem.

Large, beautifully clear maps occupy every inch of this book, with timelines and summaries around them to give readers a brief overview of the period in question. Every chapter of world history is summarized with a world map that quite clearly shows states and tribes around the world, giving one a breathtaking hint to what was going on. Other maps - the majority - concentrate on a particular period of time in a particular part of the world. Europe still gets more attention than other regions, but this is almost unavoidable in history - there is just so much information available! However, other parts of the world can come to startling life in front of you, making the history of India, China or Africa into digestable, comfortable chunks easy to understand.

The only downside to this magnificent book is that it is only a summary. To understand history in depth, you need something that has focus, not breadth. But to understand history as a whole, this book is indispensable.

It is a rare treasure that I hope you enjoy as much as I do - although the book is slightly outdated now, it continues to outclass newer versions by other publishers, and will always occupy a special spot on my bookcase.

This is a terrific gem of a world history atlas. As a history undergraduate, I wanted an atlas that would give me an opprotunity to explore a multitude of historical periods with inpsiring maps and elegant prose. Do not be fooled by the price on this fantastic Atlas, it is worth its weight in gold.

The atlas starts with early human history and migration, moves into the prehistorical world, then the ancient world, then the medieval period (my personal specialty), the early modern period, and finally the modern period. The scholarly aptitude utilized in the writing of this atlas is beyond comparision. The maps are vibrant and extremely well-done.

Truely, I can not recommend a better book for anyone interested in gleaning an overall view of world (Western, Eastern, and everything in between) history.

I think this book is a great tool for any business leader wanting to be successful in their field. I completely agree with the author in how she stresses that you can try to be too much to too many people. It really inspired me to get focused.

Celia Rocks offers great advice in this book when she tells you to pick your brilliance. These days, too many people are trying to specialize in too many different things. I agree that you should focus on only the things that you can do brilliantly.

This is truly a must-read for anyone wanting to maximize their marketing potential.

This book was really interesting and helpful to me. I couldn't put it down!

This book is a clear, insightful and, yes. brilliant marketing guide. It is suitable for the most experienced and sophisticated business leaders, as well as a primer for business beginners. The author, Celia Rocks, knows her subject and communicates her ideas with detailed examples. Brilliance Marketing Management is innovative and inspiring. I recommend it highly.

The book offers many useful advices, which I have already applied at work. Some issues regarding e-marketing are little bit outdated (the book was written in 1998), but it's overall still a good investment.

The best book I've found on B2B marketing. Bly's straightforward writing style makes it easy to understand the different direct marketing mediums and how to utilize them for success, especially for lead generation and keeping your company's name first in a customer's mind. I amazed more businesses don't use these techniques. The chapters on hard sell and soft sell marketing should be read by every marketing manager as Bly explains where and how to use these selling techniques. Another great section in this book is the "Checklist of Direct Response Tips and Techniques" so you can refer to these bullet points when you need guidance in creating sales letters, direct mail packages, self-mailers, postcards, ads, brochures, catalogs, newsletters, websites and more.

As many other mention, this is a very good book. It clearly demonstrates the unique fundamentals of marketing to business buyers: their process and concerns. It contains descriptions on numerous methods of marketing to business and then the actual details of execution. You can tell this book is written by someone who makes his paycheck by marketing to businesses. There's also good explanation of some of the common mistakes and weak points of execution that others fall into.

The book also hits a homer on detailing how to write good copy. The advice is applicable for whatever your message is and how that message is delivered, and how to get your message through.

I take off one star because this book was published in 1998 and contains little advice on Internet marketing, which is now a major component of a company's marketing effort. Instead, the book goes into great detail on direct mail marketing, which I suppose was big in its day, but is less relevant today.

Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns.

Whether you are a marketing manager or a copywriter, you need this book.

This book is well worth the cover price. It will make you think about every single word you put on your marketing material. I encourage sales professionals to read it too. Reason: So many of the Salespeople I consult with are responsible to write their own letters and are sending numerous emails to clients. The more you can understand the art of persuasion and word power, the better your sales!

All the information you need to explore new rivers. Giving it as a gift to all our paddling freinds and family.

What a great book! I am a beginner kayaker having never kayaked a river before - and was nervous even thinking about it. This book was very descriptive and informative. We did the Platte River from Loon Lake to Lake Michigan and it was a blast. Very relaxing. The maps of the rivers were great as was the description of the landings and portages. Looking forward to my next river, and this book will help decide which one!

This book is really good to have in the car or for planning a trip. It is really handy having the maps next to the description. Good accurate maps and great insight.

It would be nice if it were easy to scout out a river before driving to an access point and paddling it. This book does it for you. The directions to access points and places to park are very detailed and good. The maps are excellent and very clear. There are written notes on the problems or special circumstances you will encounter, which are very intelligent and accurate. I checked the rivers I have paddled and read the remarks, and they are just what you need to know, and they are true. The author really knows what he is writing about, this is not a book thrown together by someone who hasn't actually been on the river. If you want to know which Michigan rivers are in this book, here is a list:

Lower Peninsula:
Au Sable
Au Sable South Branch
Betsie
Black
Boardman
Cass
Chippewa
Dowagiac
Flat
Huron
Jordan
Kalamazoo
Little Manistee
Little Muskegon
Mansitee
Muskegon
Ocqueoc
Pere Marquette
Pigeon
Pine
Platte
Rifle
Shiawassee
Sturgeon
Thornapple
Thunder Bay
White

Upper Peninsula:
Black
Brule
Escanaba
Ford
Fox
Indian
Manisique
Michigamme
Montreal
Ontonagon (East Branch, Mainstream, Middle Branch, South Branch)
Paint
Presque Isle
Sturgeon
Two Hearted
Whitefish

The people who wrote this book definately did their homework. I've gone down a few of the rivers in the lower peninsula and this book was an impeccable guide. Now, Lower Peninsula rivers aren't exactly the meanest or fastest, but there are enough twists and turns to keep your attention and to want a book like this aroud, if only to know what's all out there. There was also good attention paid to campsites and drop off points gone through in great detail. I once tried a dropoff point agains the recommendation of this book and paid for it dearly.

The problem about getting hardcovers of natural wonders like rivers is that all too often the data becomes obsolete after a couple years. For this case is seems that it's still pretty to date, but check on the web anyways just in case conditions change.

Wonderful pictures of some of the most famous & picturesque castles in the world. Mostly in Europe. Some history; brief history for most of the featured castles with very general area maps to locate them. Generally one pic per castle and no floorplans or diagrams (another reviewer said diagrams probably meaning the map diagrams). Great book for planning a castle sightseeing trip to Europe.

I would also recommend 'The Medieval Fortress - Castles, Forts and Walled Cities of the Middle Ages'. It has a ton of pics, history and floorplans; 10 times better than Sidney Toy's book on Castles.

This is one of my favorite "coffee table" books. To begin with, it's huge. The cover is an outstanding photo of the breathtaking Neuschwanstein (there's an even better one on page 96). The first few chapters give an illustrated (via hand drawings as well as awesome photos) history of the castle, its many functions, and its evolution. Chapters 3 through 6 focus on the castles of Great Britain, Ireland, France, Spain, Italy, Germany, Austria, Switzerland, Northern Europe, Eastern Europe, and the Crusader Regions. The last chapter details more modern castles, walled towns, and palaces; with even more focus on the castle's architectural evolution. Included here among others are the Casa Loma (North America's largest), the Hearst Castle in San Simeon, even the Cinderella Castle at Disney World. If you're a fan of history, architecture, and/or photography, you will not be disapointed with this book.

This is a wonderful and beautiful book that shows off the medieval castles we always dreamed about as children. The variety of castles, all shown in beatiful color photographs, present to the reader the various architectures and designs from different countries in Europe, and short written commentary give this book a five star rating. You can enjoy this book if you are in the age range of 3 to 103. This is the best photo book out there that shows off the medieval castles and fortresses of old.

Tour guide to history and spotlight examples throughout the world, including Europe, and modern works in North America along with palaces and walled towns.

Incredible to eye these rising fortresses into the sky, out of rivers and on top of mountains, they are living monuments of protection and engineering and dungeons, etc.

Makes for great reading and viewing.

Covered with large colour photographs from cover to cover, this book is bound to turn any reader into a castle lover.
Whilst this book contains great photographs, this alone is not its only content. The book does in fact contain pages of historical information on the origin of castles, historical overviews of the castle building eras, the different styles, architectures and functions of castles and even an overview of siege engines and castle attack and defence strategies. This book can therefore easily perform the dual function of a coffee table book and a reference book.
Definitely one of my favourite books.

I've been a marketing professional for more than 15 years and have practically every marketing book out there. I can honestly say that Changing the Channel is right there at the top. What makes Tribby and Masterson's book stand apart from the rest is it's comprehensiveness - one book that covers everything marketing from direct mail to online marketing to teleseminars. But it takes it a step further and offers real life, proven examples - promotions that worked, sample mail plans and more. After reading it, your brain will be swarming with ideas of how to grow your business. Whether you're an expert or novice, corporate professional or entrepreneur, there's tons of actionable information that is easy and cost effective to implement.

As an non marketing person, this book was an eye opener to what various options of marketing were available. Changing the Channel allowed me to determine the best (easiest) channel of marketing for my internet business.

The book is an easy comprehensiable read. I could not put it down. It was an excellent educational tool to have in my library and a manual for the non marketing saavy person.

Maryellen Tribby and Michael Masterson broke down a difficult subject and offers you a guideline to follow to success. I encourage everyone with an internet business to read it and learn from it - you will not be disappointed.

This book is more of an into into multi channel marketing than it is a "how to" manuel. After reading the book a non-marketing person will have a wonderful direction to be pointed in, although a lot more information will be needed if one is to implement any action.

All in all a great review of a tough subject, but not a solution to using the synergy such a system could provide.

Changing the Channel is one of those rare business books that offers workable ideas for both small and large businesses. Tribby and Masterson offer valid real-world examples of how to use the Internet and direct marketing in tandem with other sales channels to expand your business. No academic doublespeak here. This is the book to get if you want to understand multichannel marketing and implement it for your company.

The authors do a great job of covering a wide range of marketing channels. Maybe not all of them are applicable to every business, but understanding them can be helpful to improve the methods a business does use. I found myself getting many ideas to help in my marketing efforts.

Originally published in 1995, this book was updated in 1999. My wife, who is in the Navy, found it in Singapore when her ship visited there. It is a wonderful book with delicious recipes, well explained procedures and clear illustrations, that calls for easily accessible ingredients -- no need to go to the non-existent "Indian foods store" all the other cookbooks send you to. Recipes are detailed and well-explained. I have over fifty books on Indian and South/Southeast Asian cooking in my library (most of them gathering dust), and this is by far the best. I use it every week, and friends and work colleagues demand the recipes. This is a book for the beginner and pro alike. I lived in London for years and had a lot of curry, and the results of these recipes taste authentic and are uniformly delicious. A great book!

I would recommend this book to someone who is not familiar with Indian cooking but enjoys the cuisine. It gives a basic idea of Indian cooking methods and Indian spices....people can play around with it a little to come up with variations on their own. I've cooked almost 50% of the recipes in it and have been satisfied with the result on 75% of them....not a bad record.
In case you're wondering, this review comes from an Indian who bought this book as soon as she got married to obtain a few Indian recipes. But now, I just look at the book to inspire me with new ideas.

Excellent pictures that guide you to delicious Indian Cooking, with useful tips, a great gift for a new bride

I am a native Indian; I LOVE this book. The dishes come out tasting VERY real; like a restaurant or even an Indian 'Dhaba'. I gave my copy to a friend for his wedding and have regretted my decision; I CANT FIND IT. Please help me someone.

I am a Native Indian and immigrated to this country and loved this book and all its illustrations and wish I could find it.

PLEASE HELP. Publisher please reprint.