Sales Books

The premise for this book is articulated beautifully via words borrowed from Isaac Newton: 'If I have seen further, it is by standing upon the shoulders of giants.' Finally, there is a resource for the business community that will help us all to see ourselves, and our real business dilemmas/solutions more clearly. Jim Dickie and Barry Trailer have done a masterful job, distilling information and presenting the golden nuggets of wisdom gained through our collective experience. A immediate must-read and resource to have on hand!

If your industry is haunted by excess capacity, slack demand, and disruptive technological advances, this book is a must read.

Dickie and Trailer's ability to find, extract, and assemble entrepreneurial innovation in sales and marketing helped me identify why some players, both big and small, have achieved sales growth in a difficult environment.

A great book to take on the road.

This book contains refreshing, real-life experiences from some top industry pros. The subjective, first-person testimonials are ultra-effective at driving some of the theory around sales management and CRM home for both the novice and experienced reader. Jim Dickie and Barry Trailer highlight these experiences without being heavy-handed. A must for your sales and marketing library!

This book is "simply" a collection of 39 interviews of executives with an introduction by the authors (they are also interviewees #38 and #39). There is little in the way of analysis or even commentary. But the firsthand perspectives from these accomplished executives make it a fascinating read.

I was disappointed by the light coverage of marketing-specific topics--most of the content deals with sales and CRM. Also, the authors did not provide an index which is annoying--particularly given the nature of the content.

Here is a partial list of the 39 executives interviewed:
Jeffery Schaper, GE
Jerry Ungerman, Check Point Systems
Robert Savage, Savage & Assoc.
John Williams, StorageTek
Sam Reese, Miller Heiman
Benson Shapiro, Harvard
Tanya Candia, Sigaba
Bernie Goldberg, Direct Marketing Publishers
Ralph Young, Microsoft
Alan Warms, Participate Systems
Gary Lutz, Wells Fargo
Joseph Batista, HP
Rick Cobb, Intraspect Software
Keith Raffel, Upshot
David Grove, Corporate Express
...

I keep dipping into this book - it's a brilliant, eclectic collection of the thoughts and ideas of a bunch of sales and marketing people who are at the cutting edge of selling today - doing it now,wrestling with the problems of selling in a downturn. The format's unusual - direct reporting of what these people think is important - in no particular topic order. The authors don't claim to present "universal truth" but everyone should find some good ideas thatthey can use and if you are looking for a an answer to a specific problem you can browse the index for a synopsis of each contribution. The authors want us to come away with a dozen ideas to explore in our business. Jim Dickie's and Barry Trailer's own contributions are packed with insight; these two pieces alone are worth the price of the book.

I GOT A COPY OF LINDA CHANDLER'S AUDIO PROGRAM "SALES MAGIC". WOW...SHE PACKS ALOT OF INFORMATION AND KNOWLEDGE INTO THAT ALBUM! IT WAS CHOCK FULL OF USABLE TIPS AND TECHNIQUES THAT WILL HELP ME IMPROVE MY SALES IMMENSELY. THIS PROGRAM IS MOST HELPFLUL FOR BOTH THE ROOKIE SALESPERSON AS WELL AS THE VETERAN. I CERTAINLY WISH I HAD THIS INFORMATION WHEN I FIRST STARTED OUT IN BUISNESS.

I have listened to both Sales Magic and Compelling Selling by Linda Chandler and I must say the concepts she shares offers a very new, different and productive perspective to professional selling. For me personally these concepts have eliminated bad habits, have improved the way I take prospects through the sales cycle and have helped me more effectively close prospects. If you do not listen to these tapes you are missing out on a whole new approach to selling that you need in your arsenal in this fast changing world of business in which we work.

LINDA CHANDLER'S AUDIO TAPE ALBUM "SALES MAGIC: THE 7 PRINCIPLES OF SALES MASTERY" IS A WINNER!! I just got finished listening to Ms. Chandler's 6 audio cassette program and was very impressed! She lays out a very practical, effective program to attain sales mastery. Of course--it will take dedication, commitment and hard work -- but the blueprint she lays out makes a lot of sense. I am certain that "SALES MAGIC" will take me to the next level in my business career. --Sales Manager,Jacksonville, Florida.

I listened to the whole audio program by Linda Chandler ... it was well worth the time and money. This lady knows how to sell and close. I recommended this audio program to my whole sales team.

THIS AUDIO ALBUM IS FULL OF SALES WISDOM FOR ANY SALES PROFESSIONAL, ROOKIE OR SEASONED PRO. LINDA HAS BEEN AT THE TOP OF THE SALES GAME, AND SHE SHARES WITH US HER "PEARLS OF WISDOM". AFTER LISTENING TO HER PROGRAM TWICE FROM START TO FINISH, I KNOW NOW WHY CHANDLER ACHIEVED THE REMARKABLE SALES TRACK RECORD THAT SHE DID. MAY I ADD THAT THIS PROGRAM IS ONLY FOR THOSE TRULY SERIOUS ABOUT BECOMING SALES MASTERS.

This book is filled with great information BUT as an executive recruiter Chapter 9 on cold calls is not just good but indispensible! It sure helped my cold calling routine.

What a great read! This is a great book that takes a refreshing new look at sales tactics. Not only do you learn new ways to sell, but also understanding the type of salesperson that you are. I've read many books on selling and found this one to be one of the best! An easy read that is packed with great information that is easily applicable to any salesperson.

"As executive editor of Incentive Magazine, I see a multitude of business books come across my desk and I have to review many of them. Selling Without Selling: 4 1/2 Steps to Success was a refreshing change. It was an easy read and I really got a lot out of your unique ideas on rapport building."
~ Jeanie Casison, Incentive Magazine

"Two days after I began using the Selling Without Selling system, my boss was told by my latest customers that I was the most professional sales person they had ever met. Thanks for making me look good!"

~Jim Smith, Jim Smith Chevrolet

Carol has really taken the time to write this book from both the brain and the heart. You learn to appreciate how selling can be an integration of who you are and what you aspire to be. Take that passion and apply it to selling. Her tricks of the trade are both personal and universal. At the end of the day you end up enjoying what you have ventured to do, having respect for yourself and the sellee. A timeless book, indeed.

Great book and very insightful for marketing to women. It's an easy read and you could easily get finish it in a day or two if you like to read. The book takes the position that women are not a segment of the market, they ARE the market. The examination of buying behaviors and social identity provides marketers real-life and effective techniques to reach the female buying market and markets influenced by women. ALL MARKETS! I've used the material in the is book and my business response has noticeably improved.

There's so much valuable information in here. I wear several hats, as an activist, news and opinion site publisher and director of a non-profit and this book provided highly useful facts, perspective and advice for all three.

Taking the socioneurobiopsychology of women and explaining how to use that understaning to more effectively reach women and, at the same time men, just makes good sense. The concrete, specific differences in behavior, perception, and how to approach them that the book lays out are a veritable treasure. I'm using what I've learned routinely now.

This is one book, if you work in activism, advocacy, marketing, campaigns,fundraising, etc., that you will never regret investing your time in reading.

A great read! This book gave me a new perspective on how to be a more effective advocate. It's a must read for anyone trying to change the world.

I highly recommend it.

What a great book! I recommend this to anyone interested in politics, government, communications, or social justice. I've ready numerous books on feminism, business, and communicating messages and this is up there with the best. Witter and Chen are great writers and brilliant thinkers, and they masterfully combine marketing analysis with the most current and innovative social data to explain not only why it is critical to market ideas and products to women, but also how to do so. If you are thinking of running for office, starting a new organization, selling an idea, or marketing a product, this is a must read and a must buy.

Super smart book for super smart shes and hes alike. Thank you Lisa and Lisa for getting us out of the 1970s and writing so intelligently about women and the market now. It's a whole new world out there. Go get 'em.

The story takes place in a space age era, where women are separated from men by more than just walls: women enjoy the comforts of technology within their highly secured city, while men live like cavemen on the city's outskirts, and worship the women as goddesses. At first I was struck by the very feminist portrayal to this story, however, the story changes when Birana and Arvil meet. Their love is considered forbidden by both societies, one of which would want nothing to do with men, the other putting them in danger once men realize that she is not really a goddess, and this leaves her highly vulnerable. The intelligence, strength and courage of the male protagonist tells the reader that the book is not as feminist as it seems. The characters are so vivid, and their love so grand, that I could not seem to put the book down from page one. I read it years ago, and I still remember it. I highly recommend it, so be sure to grab a copy from your local library. However, fair warning: the erotic scenes, though beautifully written, are not meant for children's eyes.

"The Shore of Women" is a richly textured work of feminist science fiction by Pamela Sargent which deserves long overdue recognition as a classic, highly literate example of the genre. It compares favorably to the classical dystopian novel "A Canticle for Leibowitz", as yet another mesmerizing tale set long after a nuclear holocaust. In Sargent's richly imagined future, men are leading primitive lives as hunters and gathers, while women reside in a technically advanced culture comprised of cities equipped with forcefields, death rays and aircraft. Sargent has melded the epic journey with romance, crafting a most unusual futuristic romance novel devoted to her main protagonists, Arvil - whose notions of what it means to be human is radically altered when he meets and falls in love with - Birana, who has been cast out of one of the cities of women. I truly treasure the author's compelling exploration of their relationship from strangers to devout lovers ever respectful of the other's desires and needs. Sargent's compelling work of fiction may be familiar to those familiar with Ursula Le Guin's beguiling exploration of gender in her Hainish series of novels and short stories, but much to her credit, Sargent has created her own fascinating futuristic world to explore the natures of love and of relationships between man and woman. I am delighted that this book is finally back in print courtesy of BenBella Books; this edition includes an excellent foreword by science fiction writer Catherine Asaro.

This book was wonderful in the way that even years after I finished it, it still makes me think and question the ways of mankind.

Well Done!

Pamela Sargent is a prolific writer who unfortunately does not have a vocal support group. Her novels and novellas are not of the type "This is Cronon from the planet Abuzz, stop your atomic testing of be destroyed" They are instead, intelligen far-reaching reveries on the future. In several of her stories she has extrapolated a Mulism planet but this book goes beyond that to a time we can barely fathom.

What happens when a woman in a strictly segregated society commits the ultimate sin - falling in love with a man? The descriptions of the two varying societies and their need for each other is told with a sense of disquiet. And when the lovers finally "find each other" the language approaches a confession. This is a book that can be read again and again on several levels.

Pamela Sargent's The Shore of Women works out in persuasively anthropological detail--almost Geertzian "thick description," if you will--a post-apocalyptic world in which women rule with space-age technologies from walled citadels, exiling male children into literal stone age societies of isolated bands clad in animal skins, where lives are nasty, brutish, and short. The violence of Sargent's largely paleolithic male society is mitigated only by its loving devotion to "The Goddess" and her cult, visits to the shrines in which prayer and worshipful communion with the deity transpires, and the occasional "callings" to the enclaves--simultaneously the preeminent male rite of passage and the sole (blind and thoroughly mediated) interaction with the ruling society that enables both worlds to procreate and persist. Within city walls, the master society is strictly bifurcated into elite and masses, in which the custodians of established order replace themselves, presiding over the bought indifference of commoners.

Sargent is a beautifully expressive writer who works out the logic of her story to persuasive conclusions and, along the way, has smart, thoroughly rendered observations to make on societies of women and of men, the humanistic origins of religion, small group interactions under duress, the transformation of nomadic bands into sedentary cultures, the possible retreat of civilization from its points of greatest advancement, a variety of contemporary feminist political ideas, and more. At times, The Shore of Women brought to mind a host of antecedents, including A Canticle for Leibowitz, Lord of the Flies, The Golden Bough, Greek and Roman mythology, captivity stories from 17th and 18th century prisoners of American woodland Indians, the writings of Margaret Meade and other classic anthropologists, and other possible references, but without seeming directly dependent on any. Its principal characters, the inquisitive newly "called" man Arvil and the cast-out woman Birana, are beautifully developed and pass through punctuated sequences of change and unfolding awareness. A third point of view is provided by Laissa, who as the daughter of one of the "Mothers of the City" progresses on her own surprising journey of discovery...

Why do people post who have NOT read the book they are writing a review for?! Like the poster below. Don't bother seeking Dorothy Parker's review of Technique of the Love Affair, like I did, thinking Parker maybe wrote more, because it's IN THE BOOK! And is, like, a paragraph long, at best; more than half is quoted on the very page you're reading!

That rant aside, I love this book. While one should take its advice as lightly as its tone, it has invaluable tips for relating to men, especially the majority who, as Moore describes, are conformists congratulating themselves for being exceptional individuals, ie, supremely attached to the particular status symbols and labels of their class. Which, as an influence in paramour/mate selection, is NOT to be underestimated, personal experience has shown me. Moore's advice has been especially enlightening during some perplexing encounters with the male species; I am increasingly indebted to her as I get older. Doris Langley Moore deserves more appreciation!

Wonderful book, not very politically correct though. What I really loved about this book is that it provided a framework on how to be, rather than a detailed list of rules. It seemed to recommend easing into ones natural state with time rather than a indefinite charade. I regularly re-read it to help with my dating practices.

I have NOT read this book! However, if you can get your hands on "The Portable Dorothy Parker" (available through Amazon), you might want to read HER review of this book.

This book is so elegantly and beautifully written that the words just jump off the pages. The good sense that is written is self-evident - i.e you don't read it thinking "oh thats not how I feel" but simple truths, well-written just resonate with the reader. Like other books of simple truths this book is timeless and can be applied easily to the "modern male" - I'm sure men would not be overjoyed to realise how predictable they are, but my friends, you are, but then women are too. This shows a woman how to play the dating game. However, I do think it is interesting to note that it was written when Miss Langley-Moore was 22 and she later divorced her husband of twenty years and ended up remaining single for the rest of her life. She seemed to find her greatest interest and joy in the fashion world and in writing. So, perhaps, on a human level "playing the game" isn't spiritually satisfying in the long run - even the author admits it is "hard to do but worth the candle". She seems to have decided in her forties it wasn't worth the candle after all. However, in terms of staggering effectiveness this works. I can attest to that and it also gives a woman some good boundaries to work within so one doesn't end up a victim of their emotions. Its also really good guide for getting those men you may previously have thought were out of your league. I can assure you they are not - in fact the more successful and intelligent the more they seem to respond to these techniques!

The top book on male-female relationships ever! Originally published in the 1920's it's the great great great grandmother of them all.
Yes. This clever, intelligent, honest, ray of light should be required reading for all girls and women!

I may start buying stacks of copies and handing them out to strangers, it's that good.

"There is No Box" takes the reader through the entire sales process in step by step order. One would have to read and study multiple Sales and Motivational books to get what is contained in "There is No Box." This book is great for both new and experienced sellers. I carry "There is No Box" in my bag with me everyday for easy and quick reference.

My dad purchased There Is No Box for me and it helped me with my buisness class. I suggested this book to my friends and they LOVED it! I'm looking foward to getting and reading the updated version.

THERE IS NO BOX should be required reading for all college freshman. It is more than a sales and marketing text.

THERE IS NO BOX is a must read for minds that strive for ongoing personal growth.Optimism and mental toughness are overriding themes in the book which translates into long-term self improvement.

I found "There Is No Box" by accident while surfing for new management books on sales and marketing. (I didn't expect a book on sales to be titled; "There Is No Box".) But it was the title that actually got me interested. I have had excellent success for years in sales and marketing. Now as a manager, I wanted a reference book, a quick read reminder to keep me and my sales department fresh without long examples or boring material. This book did just that. Each subject is concise and easy enough to bring into a sales meeting and talk about for a few minutes. The techniques are proven and the author doesn't impose his way, but instead credits others that along the way have contributed successful selling ideas. I strongly recommend this book for those who want a reference to keep in their briefcase of on their desktop. If you're new to selling, this book will give you an excellent start by developing your personal skills as it leads you through the selling process. I also agree with another reviewer that this is excellent for students.

I have read a lot of sales books and have attended more than my share of sales seminars. Seldom is the content clearly written by sales managers, for sales people. In THERE IS NO BOX, the information is of "how to" rather than "one should" of real examples rather that philosophies about what should work and answers a lot of tough questions where others have failed to go.

This book was awesome. It kept me engaged for several weeks, which is saying alot for a huge reader like I am.

Usually I find a book, a good 300 pages, at least, and I clobber it. It it is any good (I give it 100 pages to be good, or I am done) I will devour it, in a couple of days time. It is is *fairly* good but not too good, it might take me a couple of weeks as I will be doing something other than reading it when I have my late night reading time. For a really good book, though, it might take me a couple of nights to read it. For this book, since it contained 3 novels, it took me a couple of weeks. Honestly I was glad, because that was a couple of weeks where I didn't have to think about my next reading fix!!!!

Buy it... you will not be disappointed!

This made a wonderful gift and it was given to a true fan of Dean Koontz...

This book is probably one of the best I ever had because the novels compiled are all very thrilling and fun to read. I have read it twice and there is nothing else to do than to admire the way Dean R. Koontz writes. If you want to read something out of the ordinary, a bit on the supernatural side, along with a lot of action and twists, this is the one you need.

Wow, Phantoms, Darkfall, and The Servants Of Twilight all in one! I've read 23 Dean Koontz book so far and I can tell you that these are all five star books.

PHANTOMS is about a deserted town in the mountains where a woman and her teenage sister arrive to find most of the residents either missing or brutally murdered-even in locked rooms.

DARKFALL is about a man named Baba Lavelle out for revenge who is using voodoo to terrorize a man named Jack Dawson by sending goblin-like creatures after his two children. It's pretty intense with the things crawling through the air ducts and chasing after the family relentlessly.

THE SERVANTS OF TWILIGHT is about a cult lead by a crazy old woman named Grace Spivey who is convinced that a six year old boy named Joey is the anti-christ. The family and the private eye struggling to protect them are terrorized and sent on the run, and their lives will never be the same. But wherever they go, Grave and her followers always find them....

You really can't go wrong with this set. I suggest you buy this collection, and then read:

Intensity
Watchers
Whispers
Hideaway
False Memory
Twilight Eyes

This omnibus edition contains nothing apart from the text of the three books; no foreword, no afterword - not even the individual afterwords that Koontz has taken to including with re-issued editions of his older books.

This is a pity, because DARKFALL and SERVANTS were both written under pseudonyms, and Koontz' revised editions often include the story of the original author's tragic end. (There are at least five versions of the fate of "Leigh Nichols", including a tragic limbo accident.)

The individual books in this omnibus share a few characteristics apart from being written around the same time. All three with what might be termed the forces of Satan, though the situation is (of course) more complicated than that at times. Once the action gets rolling, each story occupies a very short timeframe: about 25 hours for DARKFALL, a few days for most of PHANTOMS, and similarly for THE SERVANTS OF TWILIGHT. Each has a kind of epilogue after the main event to give a little closure (although in DARKFALL's case it's quite short, not even a separate chapter).

THE SERVANTS OF TWILIGHT was first published in somewhat different form as TWILIGHT under the byline "Leigh Nichols" in 1984. The title role is a well-meaning religious sect, determined to destroy the anti-Christ. But "the anti-Christ", in this case, is a six-year-old boy, a sweet kid being brought up by his single-parent mom. Joey at first seems to be a random selection on the part of the Servants' leader.

When the Servants begin stalking Christine and her son, she hires a private investigator, Charlie Harrison, since everyone has to sleep sometime. Most of the remainder of the book is an extended chase scene, although the object is to flee rather than to catch anyone. Several of Koontz' other books have this kind of structure; SERVANTS falls into the earlier versions' simpler pattern, in which relatively isolated bad guys (rather than vast conspiracies) are chasing the good guys. Like many of Koontz' protagonists, the leads (Charlie and Christine) have troubled family backgrounds like that of the author. The main villain is schizophrenic.

--

DARKFALL was first published under the byline "Owen West" in 1984, prior to THE SERVANTS OF TWILIGHT. Like several of Koontz' earlier works, DARKFALL wasn't published under Koontz' preferred title (DARKNESS COMES, in this instance, although the story has also been known as THE PIT, which lent itself to some unfortunate jokes at the author's expense).

As in THE SERVANTS OF TWILIGHT, one of the protagonists of DARKFALL is a single parent, in this case Jack, a straight-arrow cop who is just beginning to take an interest in romance again after losing his wife to cancer. There are some similarities to the dynamic in DRAGON TEARS; Jack's partner is a very tough woman who had a rough childhood, and she's the "bad cop" of their good cop/bad cop act. (Unfortunately, it's *not* a deliberate act by the characters; like Connie in DRAGON TEARS, Rebecca really *does* lack political savvy in dealing with people.)

As in DRAGON TEARS, the partners have run into some odd phenomena on the day the story takes place, which can't be explained by any normal events. In DARKFALL, the partners are investigating a series of brutal murders in which the victims are all involved in organized crime, but the weird phenomena don't tally with a normal gang war or even a revenge killing. But the head of the family arranged for the murder of an investigative reporter some time back, whose brother turns out to be a voodoo priest from the islands...

Of the three stories in this omnibus, organized religion comes off best in DARKFALL. It happens to be the light side of voodoo that gets star treatment, though - does that matter? :) Jack and Rebecca get professional help, as it were, from a local voodoo practitioner; he comes up with an interesting philosophical defence of his religion.

--

PHANTOMS, the last story in the book, was actually published first, in 1983. Although Koontz had written several books in the interim, this was the first book under his own name since WHISPERS, and he was trying deliberately to write a very different book.

PHANTOMS was meant to be an over-the-top horror story, with a full-blown monster *but* with a scientific explanation for everything that takes place. Small town? Check. Everybody missing except a handful of main characters? Check. Gory? You bet. If you read this one alone on a dark night, don't come crying to me if you can't sleep. You've been warned.

--

For more detailed discussion of the contents of this book, I recommend consulting reviews for the three individual books.

Content warnings: Like a number of Koontz' books, these contain a few explicit sex scenes and quite a lot of violence. Organized religion gets somewhat unusual treatment.

But these are Koontz books. Bad things happen, some people are rotten, and organizations may fail to protect people properly, but individual good guys can manage to come through horrific episodes without being turned into monsters, even if they may suffer greatly in the process.

Comfort books. The first two rate about 4 stars, but PHANTOMS brings down the average.

I just finished this book and I have to tell you this book taught me more than I ever knew about the Network Marketing industry. I never knew there was so much to learn about MLM's, Pyramid Schemes, Business practices and how to conduct business presentations as well as marketing. This book I recommend to anyone interested or curious about What is Network Marketing? How to prospect? How to present your business compensation plan and more.. I enjoyed this good book and I am sure you will to!. If you are unsure if network marketing is for you then I suggest you read this book and keep a copy of it as a reference guide, it will be the best coaching material to add to your library.

This book is the most beneficial , most informational step by step guide to success for the novice network marketer I have ever read. Almost every page is marked up or highlighted with solid tips and techniques I have found to be of utmost importance. This is the stuff the BIG BOYS don't ever tell you to be good at the game. They just fill you with hype...complete with a wide array of additional resources at the end of each chapter.

A great, inspiring read by different successful contributors in the network marketing field. Best to read one chapter and let that information process before going on to the next, that also makes it easy to fit into tight schedules.

I'll keep this short. I purchased 6 different network marketing books, this was the best of the bunch. It covers everything very well. Provides accurate info for current times. It offers good resources. First half of the book are Goals and Attitude, last half of book gets into the nuts and bolts of direct selling. Excellent read.

Steve

There is a lot of great wisdom in this book! The other thing I think is great is that since there are 37 different contributors to this book, if you connect with the style of one person, you will then know if that person has authored any of their own books, that you will know what to buy next. You will definitely find something in this book that appeals to your style.

The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who owns and operates a business in today's technologically advanced world. It is a great resource and a handy reference guide to the mysteries of internet marketing. It explains, in detail, what Search Engine Optimization is and how to make your website visible in search engines via the use of keywords. It contains comprehensive information about marketing your business and products online. While some of the chapters can be quite complex, the author includes screen prints as he walks the reader through the necessary steps to get a website on to the more popular search engines. There is a chapter devoted entirely to fraud, and how to stop your competition from clicking on your ads and burning through your advertising budget - something I didn't even know existed until I read this book. The case studies are helpful in demonstrating the effectiveness of directed pay per click marketing and search engine optimization. After reading this book, you will not only have a clear understanding of how internet advertising and marketing works; you will be able to apply your knowledge and immediately start marketing your business on the internet.

One hundred fifty years ago, businessmen believed that the China market was unlimited. They illustrated its size by claiming that, if they could sell even a single wooden match to every citizen of China, they would make a fortune. Nowadays, the Internet has replaced China as the source of unlimited market opportunity. Bruce C. Brown's The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed tells the reader how to tap into this opportunity and start building a fortune.

Brown cites studies that predict 231 million online users in 2009 spending as much as $3.7 billion. Brown shows readers how to reach those users through various online marketing techniques, in particular through PPC (pay per click) advertising. He details for owners methods for generating traffic, developing marketing strategies, budgeting, building sales, and protecting themselves from fraud. In addition to this information, useful to most business owners interested in generating Internet traffic, the book also operates on another level.

Brown goes into considerable detail on optimizing a web page for search engines and working in detail with Google and Yahoo marketing programs. No doubt, there are individuals who are equally comfortable with web page design and business operations, but it is more likely that a business owner will best use the web page design information to guide their interaction with a programmer. The book closes with case studies and more expert advice from individuals who have been there and done that. Brown has created a thorough guide loaded with a great deal of useful information.

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed was recently selection as a USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown.

Winner:
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-99-3

Finalist:
How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site--With Little or No Money by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-57-3

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown is a great book for small business owners and those with small marketing budgets. This comprehensive guide is a wonderful addition to anyone who wants to promote their business online.

The online pay-per-click system may seem complicated with its many ins and outs but with Brown's book, you can implement his ideas with little to no money and do so easily. Each section offers a wealth of information for web marketing and pay-per-click newbies. There are even three separate sections each on how to use Google, Yahoo and Microsoft alone! The concepts are simple and the history of online marketing gives one a helpful background in getting started. Brown teaches you how to create a budget, devise a marketing strategy of your own and work from there. This book is a good resource with its handy checklists, helpful glossary of terms and sections on writing your own press releases and even detecting fraud in the online marketing world.

`The Ultimate Guide' gives detailed plans and goes far beyond the basics of PPC marketing. With Brown's guide, you will learn the difference between the internet marketing practices and be armed and ready to get your business out there. What I loved the most was that names, internet addresses and links are all right here in this book! Brown includes so much information and guidance that there is even a section about how much time you can expect to spend depending on the success outcome level you are looking for. There are a variety of links and resources all at your fingertips in this book. It is detailed, well laid out and incredibly helpful to anyone who is looking for a new way to advertise their business and get beyond the first round of search engine success.

Bruce Brown takes us on a delightful tour of search engine Marketing. We meet some Pay Per Click guru's that astound with their knowledge.

"Forget schemes and empty promises. There is only one way to guarantee
that your web site will get visibility, at the top of all major search engines. It is through hard work compared with P.P.C. advertising," says Bruce.

So much for my six pack of silver bullets. But he's right. And when you think about it hard work never hurt anyone . . . . right.

We now have two billion pages on the internet. Google and Yahoo come under the spotlight. Bruce even gives Microsoft ad Centre the once over.

To get a maximum return, we are gonna need to do our homework. These three are the major players so study up and decide which is best for you.

Chapter 14 has some real case studies. One example is `The Hitchin Post.' In Sep. and Oct. they did not spend on P.P.C. advertising. The money just trickled in.

The next month, Nov. they invested $550 on P.P.C. . the return was $2,375.55 . The following month $885 was shelled out and the payoff was a staggering $4,131.59 . Almost double.

If this is not enough to convince you, on page 200 is a special report. In the closing pages there is an excellent glossary.