Sales Books

Wondeful kit and healing book however, I think that more advanced books on crystal healing need to be used to supplement this kit.

As an absolute green beginner in crystals, this book is full of easy to read information as well as being very well organized. Great reference for each crystal and its healing to the parts of the body and the chakra system. As a start it covers enough to keep you busy for quite a while in your learning path of crystals. The tumbled samples are very smooth and seemingly big enough.

This kit is perfect for anyone just starting out. I remember always being attracted by the crystals in those nature stores in the mall, and since I've been having a host of personel problems lately, I decided that I was going to give them a try. I expressed an interest in crystals to my friend who got this kit for me and I have been nothing but impressed by how well they actually work. The book itself is a must have for anyone who works with crystals and you can't beat the price.

this is the kit to start with if you are a beginner : book and stones for a great price !

This book and crystal pack is the absolute BEST that I've seen and worked with in the 5+ years that I've been avidly exploring crystals and crystal-healing (and I've done A LOT of exploring)!

The 12 crystals alone (included in the pack) are worth more than the cost of the entire pack and are a generous size.

The book includes descriptions of each crystal, as well as general and very specific placement instructions that are very easy-to-read and follow -- and covers so many needs I still cannot think of one for which it doesn't provide!

The book is enjoyable to read as well!

This pack has ALL one needs for any-and-all types of healing -- physical, psychological/mental, metaphysical, and environmental -- as well as the crystals and instructions for protection of all kinds...and more.

The potential this pack has for great goodness is limitless!!!

I only wish I'd ordered it sooner -- this is a definite MUST-have!!!!

So -- don't wait -- order yours NOW!!!!!!!

For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite' version. For instance, Chapter 3 is horrendous. Acronym after acronym really made my head spin.

I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!

Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a HUGE margin.

This book for me was an absolute joy to read, and I don't think I've read any book off late that has so much packed in it!

This was a great buy, The book came in the indicated condition and has been a great help!

I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.

If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.

This is one of the few areas in business where the textbook should be updated every 2 years.

Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.

I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.

I enjoyed reading this and passed it on to my kids who are visiting the Loire Valley this summer and living with a family there. Proper etiquette is always noticed, and a general knowledge of fine wines can only add to their experience.

Highly recommended! The audio format is a great idea! It makes learning very easy and the information is all relevant. This is one lesson that is interesting and easily finished.

This was my first wine book, and it is still the best beginner's reference. It covers everything you need to get started. The real benefit, however, is the audio format. You actually get to hear the narrator (who is fantastic!) pronounce the names of the various grape varieties, wines and terms. This is a huge benefit and something that cannot be replicated in the written word.

A good etiquette book should sit on every professional's bookshelf alongside "how to win friends" and "7 habits." I purchased this book along with Essential Etiquette Fundamentals, Vol. 1: Dining Etiquette and The Etiquette Edge: The Unspoken Rules for Business Success to cover all the bases. These books do an excellent job covering the important etiquette skills often overlooked in today's environment. Although often underappreciated, exhibiting proper etiquette signals to others (especially your boss and clients) that you are well educated, care about detail, and have respect for others. I highly recommend these books for anyone new to the business world or for those of us who may need to brush up on the basics.

Although drinking good wine isn't difficult, learning about wine can be. Once on a winery tour a vintner explained that there are 15,000 different choices that can be made from grape to bottle. Sometimes picking out a wine can seem daunting. Food Scholar's Wine Selection & Etiquette does a superior job of teaching those of us who would like to learn more without the information being overkill.

While there are more comprehensive books out there on Wine, I really like this book because it excels at being written for the average person. The book is divided into logical sections. I also like that the effect of climates in a region on the grape are covered. This is an easy way to tell what kind of wine you are getting just by looking at where the grape was grown.

This book will enhance your knowledge as well as your ability to pick out wines that you and your guests may enjoy. I would highly recommend this book to those who want to learn about wine, as this book does an excellent job of giving a basic education about many of the wines of the world.

Great book for any player. A good 101 of subdividing the funk riddim for both non solo players. These skills are adaptable to almost all other styles of music. Pick it up!

I've always wanted to understand how James Brown got that Funk sound. This book breaks it down for drums, bass, and guitar. It isolates each part so you can focus on finding the groove. The transcriptions are accurate, although some recordings may have variations depending on the player. The book also gives a brief history of the players behind the Godfather of Soul. Bootsy is a monster, and this book has his lines laid out for you. Worth it!

Really a great book. Has a bit of interesting history about James Brown.

Really breaks down the interplay between drums, guitars, and bass on JB's band. Also provides some insight into the different bassists during JB's career. Finally, really provides a good description of the rhythmic interaction between the drummer and bassist.

If you want the FUNK - start here.

As a guitarist, this book rules for expanding your chord base and learning new rhythms. The CD tracks are great to play along with on repeat until you nail 'em, and the historical text is a nice bonus. Quit dorking and buy this book, whether you are just beginning or an expert guitarist. It is a NO BRAINER!

Go no further, it's all broken down for you here: the history, the songs, individual tracks. This is a great learning tool and obviously a labor of love.

Another entertaining, stimulating and vibrant work from the inimitable Wodehouse. This book of short golf stories is the perfect gift for everyone who is a golfer, or aspires to be one. That is, if you can bear to part with such a brilliant piece of literature! Wodehouse rules!

It`s a nice hole in one , for all the 36 handicaps ! . Enjoy , read this book and your slices and hooks will be painless . Evem if you play with your wife/husband !!!

If you or someone you know likes golf,OR if you or someone you know likes P.G.Wodehouse,I promise you cant go wrong with this book. All of his golfing stories are here and they are all top notch. A keeper.

Great literature is supposed to bring you an appreciation of something you hadn't considered before. Wodehouse's golf stories did it for me like few others. None are terribly subtle--most are told by the Oldest Member, who on the first half-page collars a helpless younger golfer and tells him a story that turns out to be worth staying for. The narration is slightly sarcastic, and there are only two types of stories at heart: guy and girl made for each other get married because of golf, or guy uses golf to avoid girl unfit for him. There's always a subplot of a bad golfer breaking 100 or two longtime rivals in an 18 hole match, but nothing seems to get reused.

Despite using upper-crust characters in his stories, Wodehouse's work exhibits only a fake pretension. Plus there are cool names and recurring characters such as the golf champ Sandy McHoots. It's a bit more comprehensible than some Yoknapathawpa nonsense. A love triangle through three stories features a poet who(gasp) recites his poetry while people focus loses a golferess to a golfer, almost regains her, and then tries to learn golf courting her sister. Nobody is evil, although some people deserve--and get--a good comic socking.

But what makes Wodehouse appealing is how his characters are comically obsessed with golf. I have better things to be obsessed with, but I was able to connect with this and recognize how Wodehouse laughs at them. After I stopped laughing.

I've never read a collection of stories more insightful, easy to follow and enjoyable.

The manner in which Wodehouse has developed the characters in the stories is indeed amazing. One hilarius feature I noticed in many of the stories is the attempt made by the victim (listener) to escape from the oldest member's clutches whenever he begins to narrate a story.

Wodehouse is at the top of his form in this one. Die hard Wodehouse fans should not die without reading this one.

This book offers an excellent insite to the period at the tail end of the beaver trapping erra of the "Mountain Men".

Trappers were the first to blaze a trail across the wild frontier west of the Mississippi. Osborne Russell's Journal of a Trapper edited by Aubrey L Haines is a first-person must have account for fur trade enthusiasts whether those who read of the era or those who re-enact.

Russell's first hand comments, descriptions and discourse concerning the time, the topography, the wildlife and life in general provide a peek into the area we know as Wyoming, Montana, Idaho and Oregon long before settlement took place by the pioneers. Russell's book provides much information regarding many of the events in the Rockies during this time. Russell was a discriminating observer who was careful to mention distances, directions, who he was with and names of physical locations, as well as animals, topography and the like in his writing. He describes other fur traders, including some of the 'big' names we know from history, as well as providing description of many Native People in the area; particularly Snake also known as the Shoshones, the Blackfeet and Crow.

The hardships faced by the first whites into the country far from the -civilized- East Coast is documented, as Russell provides insight into the Native people already living in the area, and the mountain men who made their way to the Rockies.

Russell lived the time of the 1830s and 40s as a fur trapper/trader in the Rocky Mountains he set down a journal to record his thoughts, impressions and what he saw, in doing so he has provided a realistic depiction for those who have interest, but no first hand knowledge. He was not one of the lauded of history, rather he was a simple man, who described in detail the day to day life, survival, excitement and events of the time.

Joining an expedition heading into the Mountains during the mid-1800's acquired the skills essential for survival in the mountains, and kept his journal recounting the last days of the beaver trapping era of the Mountain Men who have appeared in movies, stories and books.

Rather than the romanticizing of events as is prone in Hollywooded up movies Russell listed the typical commonplace tasks of cooking, cleaning, and other camp chores which all Mountain Men performed while on trapping expeditions and in doing so he offers true insight into what it was that made these men leave the comfort and safety offered in the towns and homes of the Eastern Coastline to tramp out into untried, little known areas where privations were many and ease was hard to come by. He told of laying traps and hunting for game, of scouting the country, and problems that came from weather and terrain, and he described the rendezvous which was the highlight of the fur trapper year as men carried their furs to be traded or sold, re-supplied their food stores, enjoyed the company of others for a short time before returning to the mountains. Russell himself attended six rendezvous before he left the mountains for good.

He told of the travels and the exhilarating episodes of the life experienced by the fur trappers. Trapping for beaver in the Northern Rockies between 1834-1943 Osborne took part in a number of expeditions in addition to battles with the Blackfeet who were less than thrilled to find the white men on their hunting grounds.

Editor Haines has set down the routes of travel taken by Russell as 10 maps in addition to adding clarifying notes to his account. The maps are scattered throughout the text. Without chapter or paragraph divisions to aid the reader the journal is set down pretty much as a man might do in his own journal.

At times it takes a little digging to figure exactly where or when an event is taking place. On the other hand, a true devotee of the era should have no trouble muddling through, as is done when reading the originals of many of the old journals of the time. Leaving the journal pretty much intact in the newer edition provides the reader a better feel for the man and his writing than might be accomplished were the text -cleaned up- with modern paragraph breaks and the like.

The landscape of the area changed so much during the decade Osborne describes. Disease, in particular small pox, alcohol, and loss of lifestyle are the depressing legacy left for the Native People. Reading of the decline of populations of Native Americans, beaver in particular, but all fur bearing critters and the near disappearance of buffalo leads the reader on to the last journal entries as the reader follows Osborne. He grimly describes the plunge in buffalo populations and the approaching finish of the fur quest as beaver populations dwindled, the European desire for the fur declined and other furbearers were becoming more profitable.

Born in Maine in 1814, Osborne Russell left home at sixteen, and became a fur trapper when he was seventeen. He spent eight years as a trapper working for several of the big fur companies before becoming an independent trapper working out of Fort Hall on the Snake River. Opportunely for us, when Osborne first went to the mountains with Nathaniel Wyeth's expedition in 1834 at age twenty, he began keeping his journal.

After leaving the mountains in 1843 to settle in the Willamette Valley in Oregon Osborne used his journal to compile a manuscript for publication. From that manuscript the present book has been built. Osborne wrote in the fashion of the day, despite Samuel Johnson's 1755 dictionary; spelling rules had not yet been standardized as hard and fast, and writers often used a variety of spelling in the same text. Osborne had a tendency to run sentences together and to present unusual language usage, plus, Osborne as journalists then and now tended to abbreviate and use his own form of shorthand, all of which editor Aubrey Haines has kept in this text. Reader's quickly gets used to it Osborne's style and his style is what makes the text such interesting reading.

Working from the original handwritten manuscript housed in The William Robertson Coe Collection of Western Americana at Yale University, Aubrey Haines' edition represents one man's enormous effort for getting Osborne's work to the people. For a step back to life as it was before the Interstate, McDonalds, shopping malls, and rockets in space, Osborne Russell's Journal of a Trapper can carry the reader to the open clear sky of the Rocky Mountains and to the camp of the fur traders who were an important component of our collective history. Excellent read, excellent resource, Happy to recommend.

Molly Martin
Reviewer

Osborne Russell was never one of the elite of the Mountain Men. He spent most of his time in the mundane tasks of cooking, cleaning, and other camp chores while on trapping expeditions. But he wrote one of the best accounts -- certainly one of the most accurate -- of the peregrinations and the exciting events in the life of a Mountain Man. Osborne was in the Northern Rockies between 1834-1943 and was a minor participant in many expeditions and fights with the Blackfeet.

Editor Haines has compiled the routes of Russell's travel in 10 maps and added explanatory notes to his narrative. However, a lot more could be done to make this book more readable. First, there are no chapter or paragraph divisions to ease the task of the reader. It's even hard to keep track of what year Russell is talking about. Secondly, there is room for many, many more footnotes and explanations of what Russell was doing and when and where.

We need a new edition of Russell's work which will make it more accessible to the reader. This old edition is invaluable if you are a student of the Mountain Man, but the casual reader will bog down.

Smallchief

There's not much that one can add to this list of great reviews. That's what kind of book this is. I found it remarkable how quickly the landscape changed in those 10 years regarding populations of Native Americans, buffalo, and beaver. In the last few entries we begin to see some of the damage done upon the Native Americans i.e. small pox, alcohol, and lifestyle and it's very depressing. Likewise, Osborne describes the plummet in buffalo populations and the approaching end of the fur quest as beaver populations dwindled and other furbearers were becoming more profitable. These were a rugged bunch of men and this is perhaps the best look into their lives and into the changed and vanished West.

This well-known and highly-regarded account of the life of a fur trapper in the Rocky Mountain West was born as a corrective by its author of an earlier narrative (Pattie's PERSONAL NARRATIVE) that he thought was filled with inaccuracies. Osborne Russell spent eight years as a trapper in the employ of a number of fur companies before becoming an independent trapper working out of Fort Hall. Fortunately, when he first went to the mountains with Nathaniel Wyeth's expedition in 1834, he began to keep a journal. From his journal he compiled a manuscript for publication; it's from this manuscript that the present book is based on. Osborne had a tendency to run sentences together and to practice unconventional language usage, all of which editor Aubrey Haines retains in this edition. One quickly gets used to it, however.

Russell was an acute observer and, especially in describing his travels, was careful to mention distances and names (streams, mountains, etc.) when possible. Haines has been able to trace Russell's travels accurately, and ten accompanying maps illustrate his wanderings. (Haines's annotations are also numerous and thorough.) He trapped for a time with Jim Bridger, and some of what we've learned about him has direct bearings on Russell's journal accounts. In fact, Russell's book is the major source of information for a number of important events in the Rockies during this time. He also writes about the Indians (especially the Crows, Blackfeet, and Snakes) and much about the animals found in the West. Most of all, he tries hard to convey the life of a trapper - scouting the country, the laying of traps, hunting for game, dealing with the weather and terrain, the rendezvous experience (Russell attended six of them) - all the everyday routines trappers went through. This indeed is the most valuable thing about the book. Russell left the mountains in 1842 and settled in Oregon City; after an unsuccessful run for governor in 1845, he wrote his manuscript for JOURNAL OF A TRAPPER. He got the gold fever in 1848 and went to California, where he became a merchant. After his partner ran off with the company funds, Russell spent the rest of his life trying to pay off the creditors. He died near Placerville in 1892.

This is a must-read book for anyone interested in the fur trade period of the trans-Mississippi West. It's gone through many editions and always seems to stay in print, thank heaven. Highly recommended.

If you are a marketer, or responsible for the sales and or service of a product, then you know that if you don't make sales, you don't make money. It is amazing how many advertisers and marketers forget that fact.

George Parker gets it. The ironic part is that he has far more in common with direct marketers than with the Madison Avenue types that he typically consorts with.

There is a large focus on really understanding the Unique Selling Point of your product. This is often glossed over in Business Schools, but it really is key. If you can't say what makes your product or service different than the competition then how can you expect your clients to get it?

12 well thought out chapters covering print, television, radio, Internet and much, much more.

Although not the final word, a solid read and well though out perspective.

Recommended!

Cheers!

I guess I thought I'd learn something from reading this. But I didn't. That's not the author's fault. He may not have intended the book for an experienced advertising person.

I did enjoy a few tidbits. For example, he told how the use of the storyboard was a tool used by ad agencies to impress clients and win business but it was not necessary or even useful in writing television commercials.

While that's no doubt true, I still find a storyboard useful in developing a plot and use one often. Not for clients but for myself.

There's not a lot to this book in the way of helping an experienced copywriter or ad person. There's a dab of dish but not much. There are some pointers for the beginner or the person looking to do his own advertising.

Though primarily intended as a primer for entrepreneurs, MADSCAM is a must-read for anyone interested in or working in advertising. The reason is the author's unrivalled experience. George Parker has logged in nigh-on 40 years at the center of the advertising vortex. George was around on Mad. Ave. in the golden age of the 1960s creative revolution and he's still a vital force in the digital age. No mean feat in an industry that devours youthful vitality like potato chips.

In this book George tells it like it is. MADSCAM is the unvarnished truth. George is evidently allergic to BS. Which makes his tenure in our industry all the more remarkable.

MADSCAM tells you pretty much everything you'll need to know to create your own ad campaign. And it will put you wise to some of the tricks of big ad agencies, or BDAs (Big Dumb Agencies) as George calls them. Reading this will potentially save advertisers and marketers a lot of time, money and grief.

George is as engaging to read here as he is on his many blogs and, perhaps astonishingly, I couldn't find a single swear word!

If you want to advertise your business, book or yourself, this is the only book you need. George Parker tells us in no uncertain terms, what works and what doesn't. He tells us exactly how advertising works, how the industry works and how we can make it work for our business. Nothing is left out, no question is unanswered, and if you want more of George after you read this book you can subscribe to his blogs and keep updated on what else is happening in advertising.

George Parker nails it, breaking down the advertising process step-by-step in a practical, nuts and bolts fashion while simultaneously mocking the mentality of many "BDA's" as he calls them (Big Dumb Agencies). His criticism of agencies adding layer upon layer of abstraction to justify their billings, their obsession with awards, and in his view overall lack of spine is classic for anybody involved in advertising. He does a great job of simplifying things and providing a manual of sorts for entrepreneurs. There were points in this book I laughed out loud and others where I nodded and thought, "Well put George." Check his blog if you want a more bombastic delivery of some of these ideas (if profanity offends you, go read some industry drivel instead).

This is not a book which you read through over a period of hours. In fact it is quite possible that you will never read all of the book, but yet find it invaluable.

Fox breaks the sales stage down into logical segments and provides good "plays" to make the sales process more productive. Sales segments include: Thinking, Reaching, Engaging, Keeping.

None of the plays are innovative, but they are relevant. He provides the reader with good insight and detail on "plays" such as print advertising, Linkedin, PR, Customer referrals, Customer surveys etc. He also makes an effort to cost out these plays. I did find some of his costings on the high side, but it is up to you "the player" to make sure you get your value for money.

The book is not cheap, but if you want a good reference, idea book at your fingertip, it is good value.

Marketing Playbook: The Manual for Growing Organizations is a compendium of 102 marketing strategies to meet sales goals. A football-style theme and trappings capture the reader's eye, but at its heart Marketing Playbook is all business. Tips, tricks and techniques include the basics for creating a good business card, how to create a series of "thank you" postcards with impact, using web conferencing to give a sales presentation without leaving one's chair, how to break through voicemail, and much more. A surprisingly intense amount of detail on each topic and full-color photographs on every page distinguish Marketing Playbook as a top-quality reference and resource for marketing professionals.

Over the past several years there has been an outpouring of titles dealing with the topic of effective marketing techniques that has spawned a cottage industry of thousands of books, and whose publishers rant that by purchasing their book you will invariably be led to the Promised Land.

I don't doubt that most authors of marketing books often work extra hard to find new and creative perspectives on their subject. Unfortunately, however, most fail, as very often their approach is filled with a great deal of hype, but little useful content.

Now, along comes John M. Fox's fresh and innovative approach with his manual Marketing Playbook: The Manual for Growing Organizations 102 of the Best Marketing Plays to Get Your Sales Team Across the Goal Line, where the author uses the metaphor of a football playbook to tutor his readers on how to develop an effective and winning marketing plan.

The manual organizes itself into 102 plays, each comprising one glossy page with full color images, wherein you have the following sections: a diagram, illustration or picture of the Play when correctly executed, next to the image you have the number and name of the Play, on the left hand side of the page you have the strategies and costs, while the center of the page consists of the Assignments and Coaching Points, and the bottom of the page indicates the Primary Receivers as types, their level, and who is the product or service best suited for.
In addition, Fox includes a value-added bonus by providing at the end of some of the pages a section called Extra Points, where you can download from the author's website extra information pertaining to the Play. There is even a scoreboard that rates the Play's strategic or tactical applicability.
For example, if we look at Play 35, Press Releases That Get Ink, we notice that the focus of the strategy is to get your news story in the press, what are the expected costs of a professional writer, how the marketing team and the PR agency should work together, and ends with vital coaching points.

By presenting the material in this way, devoid of technical jargon, verbiage and redundancy, fundamental principles are broken down into understandable messages that everyone can easily follow. Moreover, the book is as informative as it is fun, as the author has taken pains to be clear and concise, while keeping the tone light and approachable. Although, the author states in his notes that he has written the book from the first-person to company leaders, rookie employees and the self-employed will likewise benefit from its reading.
For those who wish to explore the various topics further, the author provides a bibliography of references, resources and additional reading that correspond to each of the Plays. There is even at the end of the manual a glossary index containing a listing of some familiar and unfamiliar terms the author uses in his presentations.

Norm Goldman, Editor Bookpleasures

This book is very engaging, in fact, hard to put down. As a seasoned marketing executive, I am often disappointed with marketing books yet this one was a pleasant surprise and loaded with useful information. John's suggestions are easy to implement and focused on helping sales make sales! Too many marketers focus on brand image to the exclusion of lead generation and customer aquisition. What good is a brand if there is no money in the bank! This book will keep new and seasoned marketers in growth companies on track with cost-effective ideas to ring the sales bell. An excellent feature is a list of sample vendors and the approximate cost of various "plays"; this alone will save new marketers research time and money and allow them to maximize tight marketing budgets for maximum results. This book is worth every penny and there is something inside that will work for every type of business.

Whether a company needs to know how to get its news in front of people who care through news distribution, or how to present it in a binder, John Fox's Marketing Playbook lays it out ... plus John gives you the names of sources who will help. It's the kind of book anybody in marketing and sales will keep and refer to often.

Morrison has delivered the irrefutable "how to" book for marketers, advertisers, and promoters interested in tapping the student market. His balance of strategic insight, wit, and key market stats is right on-target. (This guy really knows his stuff!) The case studies are highly informative and the strategic recommendations that Morrison provides based on his obvious experience is timeless. I wholeheartedly recommend this book as it's a masterpiece for its genre.

Morrison has written the definitive bible for student marketers. Don't let the title mislead you, "Campus Crowd" is just as on-target for marketers interested in teens through twentysomethings as it is for the college market proper. In fact, I'm ordering several books for our ad agency to bring them up to speed. The author devotes a tremendous amount of the book to strategy and infuses the text with just the right balance of stats. The examples, he calls them "Best in Class" case studies, are perfect and there are dedicated sections to both the pre- and post-college segments. Fantastic book. Highly recommended without hesitation.

Given how much college students spend, and their obvious influence on other desirable market segments, Morrison's book is a "must have" for marketers, advertisers, salespeople, and administrators that want to optimize their decision-making with this group. (I actually heard about this book from an overseas colleague of mine.) The author's knowledge is self-evident and the book is a perfect balance of information as well as strategic insight. Morrison even dedicates chapters to future trends (such as privatization and non-traditional students) as well as chapters on targeting high school students, alumni, school buyers, faculty, parents, and recent grads. It's one of the few books that I keep permanently on my desk both to stimulate my thinking as well as to reference key data. HIGHLY RECOMMENDED!!

"Marketing to the Campus Crowd" is an intelligent and highly insightful book from someone that knows young adult marketing cold. Every page oozes the author's obvious expertise with this age group and the book even includes separate chapters on both pre-college students as well as the larger young adult market. As one who works for an ad agency that target's Generation Y, this book is a MUST HAVE! It is both an excellent source for strategic inspiration as well as an overall "how to" guide on tackling this coveted, yet highly elusive, consumer market. Thanks, David, for sharing your wisdom and your wit. Both are deeply appreciated!

Highly recommend this excellent book for marketing pros interested in successfully targeting the student market. Fantastic book! Perfect balance of statistics, great insights on the student psyche, and extensive examples of marketers that are getting it right. Morrison knows his stuff cold and it shows on every page. Can't go wrong with this book, but you can easily go wrong without it! Totally original as there's no other book in Europe (or the States) like it. Five stars. Simply outstanding!!

We bought this book when my now 3 year old was an infant. At only a few months old she would just sit (lay) and listen to me reading this book. Even now, 3 years and many repaired pages later, it's still one of her favs. I HIGHLY recommend this book.

After my 3 year old daughter kept pulling this off the library shelf to check it out time after time, I decided it was time to buy a copy. This version has beautiful illustrations and the text is lovely and timeless.

We love this book!!! The poem is beautiful and calming and the illustrations are gorgeous - definitely the best of the many available.

This was my favorite story as a child. I ordered this book for my grandchildren, they are too young to enjoy today, but will grow up with the story. The illustrations of my book of the 50's was much better, as the three characters were three babies of non gender.

Absolutely timeless poem with beautiful illustrations. This book is so wonderful to read at bedtime. The large glossy pictures keep my 2 year old's attention from start to finish!