Sales Books

This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.

Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)

Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to constantly refer to other sections. It builds well and give good examples w/o digressing into obscurities.

If you are using Google Analytics at all for your business, you'll want this book.

One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.

This book is a MUST for anyone who is trying to use Google Analytics.

You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.

This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.

I have read about half the book so far.

One thing that irks me is all the footnotes. I have not counted them but they must total in the thousands. While I agree that it is important not to use somebody else's work without acknowledgement, this book seems to take it to the extreme. I can tell that the author(s) must be English majors because normal people would simply not use so many footnotes. It would have been better to use the "shotgun" approach - a statement something like "some statements in this book are not entirely those of the authors, other works have been used blah, blah, blah...."

As for the content of the book, there is the overwhelming hint of inside advertising for various companies. Examples are good, I agree, but I get the feeling there are many hidden advertisements for various companies.

A lot of the information is common sense. I thought this book would give me more insight into the way advertising works, so far I have been underwhelmed to the point of disappointment.

I can only hope the rest of the book will make up for a lackluster beginning.

If I had to choose one book as a survival book in the adfield, this would definitely be my weapon of choice.
It has down to earth and truthful advertising insights about how things work or don't in the advertising universe.

It really, really is a must have for all us who deal from the agency side or the marketing side of the ad business.
Better if any agency and client read this before to fully understand one another, in working better off as one team aiming to one vision.

This book details and focus everything from the psychological point of view.
This one is definitely a keeper!

I was introduced to this book several years ago when I was in the ad agency industry.
Since then, my issue has been read and re-read, referenced countless times.
My copy mysteriously disappeared (hey who could blame them??) so have just rebought the newest version of this book.
The book is brilliant because it gets behind the psychology of the buyer, allowing you to really and simply understand the thought process behind the buying decision.
Others who have touched on the subject of the psychology of reasons why we buy have made the content too heavy, too theoretical and let's face it - Boring with a capital "B" ... but not these authors.
It has great examples of ad campaigns throughout the book.
Personally this book has helped me design and write more responsive advertising campaigns as the many learnings from this book have stayed.
This is a must-read for anyone in an ad agency, students of marketing and advertising, and anyone in the marketing industry.
Buy this book, you won't regret it.

and you should read it. it keeps it's promise(advertising and the mind of the consumer:what works what doesn't and why).its all there in the book, explained, with plenty of examples and pretty complete. if you are interested in this field buy this book, and then consider other books if you really want to, but dont miss out on this book.simply a very good book. we should have more books like this.

The most clearly illustrated book about the once mysterious mechanics behind advertising. I wish I would have read it ten years ago when I joined the ad. industry.

The book is a fast read with great insights. Highly recommended for giving meaning behind today's markets present & future.

The Age Curve should be a requirement for every marketing and business major. Ken Gronbach brings to light why our current economy is in decline as well as what to expect in the future. His focus on each of the five living generations is more than marketing trends. You will find yourself saying,"So that's why.....!" This is a must read for everyone who is interested in the current events and the future of our country.

With a myriad of definitions out there on where our newest generation (some call them "Gen Y", others refer to them as "Millennials") ends and begins, Gronbach provides a clear, logical system for breaking down the generational groups. His explanations are straightforward and well argued. As a journalist, I find that experts who can boil down their subject into layman's terms are few and far between. Gronbach achieves that while also keeping the reader engaged. Whether you want to market a new social-networking site for teens, want to understand the generational landscape for hiring purposes, or just want a fun, informative read, "The Age Curve" is a go-to resource for insights about the demographic trends shaping our world.

Ken Gronbach has an impressive grasp of demographics, their trends and implications for the economy at large. He will open your eyes to the realities of change and why you had better get on board! If you cannot hear him in person, read this book! William J. McGurk

The Age Curve is an interesting and surprisingly easy-to-understand demographic study. Although written with a view towards sales and marketing, my wife and I found the book to be a useful tool in understanding how the changing population impacts our daily living, (insurance, manufacturing, food industry, local government, education, etc.).

First, the author identifies the generations (GI, Silent, Boomer, Gen X & Y). Then, compares and contrasts them - not strictly by numbers and percentages but more importantly, by attitudes and behaviors. His personal, often humorous examples make the facts, figures and preferences of each market group easy to remember.

The Age Curve is fun reading and has something to offer everyone. We've purchased several copies for family and friends - a great gift for thinking people!

The book was better than I expected, and arrived before I expected it to.
Great buy. Thanks. :D

This book is so much fun. I'm a digital artist and use Illustrator as my tool. I learned so many techniques from this book. The pictures are big and bold and the author teaches without making you feel like a novice.

I bought this book for my husband and he loves it. He is constantly drawing little pictures for me. It will certainly bring out the inner artist in you. This book is easy to follow along with.

A casual glance through this book originally made me think it looked too cutesy and not what I wanted. I'll still say that too many of his characters and examples are cutesy, and rather stilted. But there's a lot of excellent material here. I found several tips that I (so far) haven't seen in several other books. I've had several nagging questions: Exactly how do I get things done? How is a finished cartoon created? On what size and kind of paper, using what tools? Blitz walks you through all of that stuff. The section on drawing backgrounds and perspective was also really handy.

I'd say this is the single best book I've seen to get started on cartooning. Even if you want to draw some other, very different style (like, some kind of dark Batman comic or something), if you have little or no cartooning experience, this book will be helpful.

I don't consider my self to possess any artistic abilities when it comes to drawing. I wanted to enter a contest on YouTube where I had to draw pictures of things. I got this book. Followed the easy to use instructions, drew my pictures, entered the contest and won the $5,000 grand prize. I would definitely say I got my money's worth from this book and much much more. Highly recommended.

Full of good ideas, provokations, insights, this is another great book from Clancy et al. I'd recommend a full set of their books to anyone, not a dud among them.

For more of a similar vein try:
- Marketing and the Bottom Line (ISBN: 0273661949)
- Marketing Payback (ISBN: 0273688847)

The binding is falling apart and I've highlighted so many pages that my copy seems to glow in the dark, but there's no mistaking the value of this book. Counterintuitive Marketing continues to be THE best marketing book available today, bar none. Why? Because while it debunks many of the myths surrounding the marketing industry with crystal clarity, it also gives specific details on how to make your marketing better. This is not an armchair read (although it moves pretty quickly). If you're serious about marketing or if you aren't getting the performance you or your bosses are expecting, then read this book. It's an eye opener.

The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising.

Bob Lamons
Columnist
Marketing News Magazine

Counterintuitive marketing was an amazing book. I learned more about marketing and the decision-making tools that are available today from this book than I did in my MBA classes. If you are a serious marketing person, you need to read this book.

It's not BS--this is the way the smartest people in marketing make decisions. People who cling to outdated ways of thinking and are afraid of change probably won't like this book. The only way to make better decisions about marketing is to take the time to understand your customers. This requires research.

People who skim a few chapters, will miss important ideas. For instance, the authors explain how to use focus groups correctly--as a starting point in the research process. They never say don't use them, they say don't use them to make multi-million dollar decisions. That anyone in this day and age is basing a critical decision on the opinions of 6-8 people is crazy.

This book is the future of marketing. Anyone who says otherwise just doesn't get it.

I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real
world?

I live in California, but have spent a lot of time with a friend who lives in NYC for the past 8 years. He has one of the original copies of this special cookbook. This is the one I use when I am there. It is GREAT! But my friend refuses to give it up. I am begging for a reprint. Can you help me? Betty McAlpine, Visalia, California

This Craig Claiborne `magnum opus' was my very first serious cookbook, from which I have probably done more recipes than any five others put together. As such, I have an intimate knowledge of its strengths and weaknesses.

The evaluation of this book depends greatly on an understanding of the purpose that the book best serves. The main feature of the book is its vast size. It weighs in at about 800 pages. The only `cookbook' on my shelves with more words and pages is the encyclopedic `Larousse Gastronomique'. The class of cookbook which most closely approaches this book in size is the all-purpose `how to cook' manual such as `The Joy of Cooking' and Mark Bittman's `How to Cook Everything'. This Claiborne volume fits neither of these two categories. It is also certainly not a restaurant, celebrity, or `terroir' cookbook such as those about Provence or Tuscany. It basically defines a class of which it is probably the premier exemplar. This is the class of book that is simply assembled to provide you with as many recipes as possible. It's reason for being is volume. There are some special cases of this class of book which deal with a particular cuisine, such as the `Thousand Recipe Chinese Cookbook' by Gloria Bley Miller. Claiborne outstrips this book by a mile, giving us two to three recipes per page, thereby weighing in with about 2000 recipes covering the four corners of the world.

In a sense, the class of cookbook that may come closest to this MS is the fundraising cookbook commonly published by churches and social organizations with recipes supplied by the group's members. The similarity is that the recipes were supplied by dozens of different authors and there are few if any threads connecting the recipes except the organization sponsoring the publication of the volume. This Claiborne work distances itself from such volumes in the quality and diversity of the recipes. It is important to remember that most, if not all of these recipes have appeared in the pages of the New York Times. In order to do this, they would have had to pass scrutiny of not only Times editors but the thousands of readers of the New York Times food columns. Each recipe would have had to survive a second professional screening when it was being considered as an entry in this book. Additional screenings would have been done for each successive edition. The bottom line is that the value of this book is in its providing a widely diverse selection of high quality recipes for a cent and a half per recipe. Compare that to the twenty to thirty-five cents per recipe you pay for a new hardcover cookbook from the latest celebrity chef or the latest send-off of recipes from Rome, Tuscany, or Provence.

The other side of the coin is that the only thing you get in this cookbook is the recipes. Period. Virtually every recipe is composed of nothing more than a title, a number of servings, a list of ingredients, and numbered steps for the procedure to be followed. A very few recipes for truly unusual preparations such as `Taramasalata', a Greek Carp Roe spread have a brief headnote explaining the source and use of the recipe. For pantry items such as the very first recipe in the book, `Mignonette Sauce', there is only the briefest indication of the purpose to which the recipe is to be applied. This is the price to be paid for the book's filling the role of encyclopedic reference, where sheer numbers of recipes is its objective. I must temper this rather austere picture ever so slightly by pointing out that there are some few recipes which do deserve a special treatment such as the recipe for the omelet for one, where there are some sidebar comments on technique and the procedure is considerably more detailed than the average. This is only fair, since, as Alton Brown has said, the omelet is all about technique. Being an only modestly practiced omelet maker, I believe Claiborne's omelet recipe is illuminating without being overly fussy.

The archetypal recipe in this book, to my mind, is the one for Bouillabaisse. It has a very long list of ingredients, none of which are beyond the reach of the average American supermarket, and a very short procedure. In place of a freshly prepared fumet, the recipe calls for clam juice. The most revealing aspect of the recipe is that it shows that Bouillabaisse is, indeed, a relatively simple recipe. The description of the procedure is less than one-fourth the length of the procedure for making an omelet for one, which can be done within five minutes.

What may be easy to overlook is that this book may have been as important as any in creating the market for gourmet food products. The irony is that Claiborne is clearly a writer and not a chef. In fact, some reports describe him as somewhat deliberate and slow in the kitchen, where he simply did not have the well-practiced manual skills of a professional chef who preps and mixes and sautes every day, all day. In fact, this also means that virtually all the recipes in this book were collected and edited by Claiborne rather than being created or even discovered by him.

This book is a classic which makes thousands of recipes available to people who have no time or room for a library of cookbooks and who have the basic skills which will fill out the complete, but sparse instructions. Coverage of savory cooking is exhaustive. Coverage of baking and pastry is limited. I have never been disappointed by my results from making any recipe in this book, and, most have exceeded my expectations, based on the relative simplicity of the procedure.

Highly recommended for experienced cooks who are time or space challanged.

I HAVE OWNED THIS COOKBOOK FOR ABOUT 20+ YEARS AND HAVE USED IT CONTINUOUSLY FOR AS LONG A TIME. WHEN I WENT THROUGH MY DIVORCE, LUCKILY I WAS ALLOWED TO KEEP THE BOOK IN MY POSSESSION, BUT I HAVE TRIED TO BUY A COPY FOR MY EX-WIFE WITH NO SUCCESS. SHE REALLY LIKES IT TOO. THE RECIPE FOR THE LEG OF LAMB IS A RECIPE OF WHICH IS A THOUSAND YEAR OLD FROM MESOPOTAMIA AND IT IS AWESOME. FINGER LICKING GOOD. THE BHUNA GHOST RECIPE IS ALSO AWESOME.

The best cookbook I ever used. I just love it and use so ofen to cook for my clients. Now I want to buy it for my home cookbooks collection.

I have this cookbook in my possession. It has not really stood out for me as being anything special. I have consulted it occassionally and the recipes are not my cup of tea.

I feel like I'm missing out.

Next week I plan to sell my copy on ebay, as I feel it is taking up space in my bookshelf where a cookbook that better inspires me can go.

Several of you have raved and are looking for it. Well, I have it and it's yours if you want to bid on ebay for it.

I expected to read a good book and I was not disappointed. Love this series. And I learn so much along the way.

The Wind River mysteries provide the reader with pleasure that is absent in many series after twelve installments. The mystery is intriguing, the writing is tightly paced, the characters still provide surprises by their actions, and the background information is so sound it never reads as a dump, but is finely woven into the story.
Two young Arapaho men, working on a ranch, are accused of stealing a petroglyph and Raymond Trueblood dies at the hands of Travis Birdsong. Travis is serving time for the killing, but Vicky Holden and Father John O'Mally believe he is innocent when a second petroglyph is stolen.
Nash Black, author of TRAVELERS and SINS OF THE FATHERS.

Margaret Coel's Windy River Reservation series is wonderful. In this book she explores the dark underworld of trade in stolen Indian artifacts. She builds a plot that keeps the reader on the edge of their seat right until the end. Her characters are very complex and real, and the relationships that she explores betweeen her two main ones, Vicky and Father John grows and changes with each book. In this book Ms. Coel also explores the relationship between Vicky Holden and her partner Adam as Vicky goes out on her own trying to save one of her own people. Adam realizes that if any of the elders come to Vicky for help she simply can't refuse even if it puts her in danger. Margaret Coel is a master and this is one of the best mystery series that you'll find out there today. Intelligent writing with the cutting edge of tension running right through the book.

Well written book and great characters I am just beginning to know these authors and hope to read more of them in the future.

This was a great book by a great author, Margaret Coel. I hope there will be many more books with Father John and Vicky in it. I have read the entire series and each time I finish a book, I am already looking forward to the next one. When I finish the stories I have this wild desire to be able to help Father John in his endeavor to stay faithful to his calling but I also want him and Vicky to be together. I guess this is what keeps me waiting for the next book. When an author can make you feel all these emmotions, she is good, real good.

This is an unusually good book, combining two strong selling methodologies.

It gives an outline and techniques that are required in the marketplace.
It is excellent at the outline and detail for reaching VITO and then understanding how to sell them.

When I first learned there was a new book that combines VITO (Very Important Top Officer) training with Sandler Institute training, I was intrigued. Not only have I reviewed two of Anthony Parinello's books but I have also worked in sales departments that put his practices into motion. To top it off, I also attended a six-week Sandler Institute course on selling. What's interesting is that in the past I found some of the Sandler training conflicted with what I'd learned from the VITO books. Even with the obvious polarities in strategy, "Five Minutes With VITO" by Parinello and Sandler Institute CEO David Mattson comes off as a marriage made in heaven.

What stands out most in the book are Parinello's teachings on taking on a VITO-like attitude, visualizing success, and establishing rapport with the top officer of the company. For instance, he says:

YOUR JOB AS A TOP SALESPERSON HAS NOTHING TO DO WITH YOUR PRODUCT'S FEATURE SET, OR THE SPEED OF YOUR WIDGETS, OR THE NUMBER OF TIMES YOUR ORGANIZATION HAS WON AWARDS FOR ENGINEERING OR SERVICE OR PUBLIC RELATIONS EXCELLENCE, OR THE POPULARITY OF YOUR BRAND. THAT'S ALL INTERESTING, AND IT'S ALL POTENTIALLY IMPORTANT, BUT IT'S NOT WHAT YOU DO TO EARN YOUR PAYCHECK...BECAUSE IT'S NOT WHAT VITO BUYS!

YOUR JOB IS SIMPLY TO REACH OUT TO LARGE NUMBERS OF VITOS AND HAVE EFFECTIVE SALES CONVERSATIONS--CONVERSATIONS THAT MIRROR VITO'S OWN SELLING PROCESS. SPECIFALLY, YOUR JOB IS TO EXECUTE, WITH DUE DILIGENCE, THOSE CRUCIAL FIRST FIVE MINUTES--THE FIVE MINUTES THAT WILL VERY LIKELY DETERMINE THE COURSE THE ENTIRE RELATIONSHIP WILL FOLLOW.

Not only that but it's filled with templates for cold calling, good advice on getting past gatekeepers, and it encourages you take action after every chapter. Sandler's teachings on discovering pain, budget, and decision-making authority fit in nicely. Some of the prior VITO books dealt with how to get in the door. This one deals with what to say when you get in. Though it was my understanding that Sandler Training at one time didn't believe in mailing information prior to a cold call, Parinello does and continues to provide examples on what to mail much like his other books.

The advice in "Five Minutes with VITO" is not without its flaws though. Some of Parinello's pitches sound a little too much like what other salespeople say (something Sandler once discouraged, and this book says to avoid in regards to not doing what the competition is doing). Plus it doesn't take into consideration that many companies have adopted some form of VITO tactics. Therefore, they may send the same type of letters and postcards and make the same type of pitches on the phone and in person and create a saturation of cookie-cutter junk mail and clone-like telephone strategies. (I've seen this happen in my real life consulting experience.)

If you've never read any of Parinello's books or if you haven't read Sandler's classic "You Can't Teach a Kid to Ride a Bike at a Seminar" this book is a nice introduction to both styles of training. But if you've read previous VITO books, you'll find that there isn't much new information here. However, having seen both schools of thought on sales in practices that resulted in new business for companies I've worked with as an employee, a consultant, and a contracted lead generation strategist, how could I not recommend this book? It should be a welcome addition to your sales library.

Emanuel Carpenter
Author of "Dead Guys Don't Buy"

I like this book's approach to sales. It's got hard, tactical information that I'm using to build a better sales strategy for my business, and also has some good recommendations on how to overcome problems like Gatekeepers and prospects who back out of the sale. The part about equal business stature - where you learn how to sound like the person you're trying to talk to - landed me a couple of great appointments. After reading it myself, I bought a book for each member of my salesforce.

I'm using the 'Million Dollar Sales Game - Sandler Edition' for a team building exercise.

This book is a must for any sales person who needs to get to the executives of his prospects. I have managed sales forces for over 25 years and have found that all sales people struggle with both getting to and differentiating themselves at the "C: level. This book will walk any level of experience salesperson through the steps of 1) how to get to the CEO,COO, CFO,CIO ("C" level) how to differentiate yourself when you get to the meeting. My teams have started to use the principles contained within this book with great results!

"Five Minutes with VITO" is for those sales professionals who have the desire and commitment to WIN new business. The book outlines specific processes and techniques to get in touch with and in front of "The Very Important Top Officer", the ultimate decision-maker, and what to do and how to do it once you get there.
It is challenging! If you tough it out the results are incredible. The processes of "VITO Selling" coupled with the Sandler Selling System will make you effective and efficient in the brutal game of "Cold Calling".
The Broadcast Center referenced on page 201 of the book is a real bonus!

Joe and Newt have written a classic in contemporary marketing. Their book supports the principle that "content is your marketing." The book is both a how-to guide for marketing executives and a tool for marketing execs to sell their bosses who need convincing that content marketing is the new definition of marketing. This is a must-read book for all contemporary marketers (which is all marketers).

'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike.

'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do so. Any marketer today will gain terrific insight about the current, seismic shift in how media and content is created, delivered and absorbed in the early 21st century by reading this book.

Timely information throughout, well organized and very efficiently done.
Kudos to Pulizzi and Barrett.

This book is a must-have for traditional marketers looking to get more value from their marketing efforts, contemporary marketers in pursuit of successful execution of new mktg applications like Social Media Marketing, and the SMART marketers who are integrating both for their own organizations and/or clients. The concept is highly relevant, presented well and uses great case studies. I have yet to put my copy down.

Anyone who wants to take their company to the next level by gaining hightened exposure to their target market, Get Content.Get Marketing. is their newest, simplest tool! Bravo to Mr. Barrett and Mr. Pulizzi for tying opportunities together on the ever changing electronic highway. This book is fun, easy to read, easy to digest and best of all, easy to implement.

The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!

Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!

Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

J.

I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.