Sales Books

Very good information. Gives the reader a step by step process of getting clients without insulting intelligence.

I own a small business and I am looking to find more clients. This book is a must have for anyone who wants to offer services to businesses. I have already found this book to informative, simple to understand, and it has given me new skills to market my business without all the expense. Although I haven't done this for 28 days, I already have some leads on new clients just by doing some of the steps mentioned. Any one who offers a service related business should read this book. Truly a lifesaver!
Thanks

This book demystified marketing for me. I read other marketing books, but could not then commit to one course of action. In plain language, C. J. Hayden helps you to pinpoint where to focus your energy. Then she helps you to develop a step-by-step plan based on your needs.

If you are looking for a book about how to write a great sales letter, this is not it. If you are looking for a way to develop a low-maintenance business development plan, buy this book. You can spend as little or as much time as you want on this program. She explains how to get the ball rolling, and reminds you that development can be an ongoing activity.

Thesis: With this 28-day marketing program, you will locate, land, and keep new clients in greater numbers than you've probably ever dreamed possible. It includes steps that are easy to follow and practical for professionals and consultants.

Structure: A 28-day program described in ten chapters spread over three sections: The Setup, The System, and The Strategies.

Here are some sections I found especially valuable:

What Really Works? Effective Marketing Strategies (Ch. 1; pp. 5-21)
C.J. delivers a great lead-in that primes the reader with sound and specific information about what to consider. She speaks to the "hows" and "whys" behind marketing. Graphics such as the one on page nine ("Marketing strategies for the service business") make the material easily accessible to reader, helping break down any possible barriers of intimidation.

You're Ready...Let's Go! Putting the System into Action (Ch. 6; pp. 85-127)
This chapter leads the reader through the entire 28-day process with excellent details and tools (such as the worksheet on page 89) to help track progress. It's the culmination of the previous two chapters that discuss building your own system from a menu of tried-and-true marketing ingredients. C.J. tells you (1) what marketing ingredients to choose from, (2) how to choose what's best for your situation, and (3) specifically how to put the plan in action.

Following Up: When You Have Plenty of Numbers But You're Not Calling (Ch. 8, pp. 171-184)
This chapter is one of four in the third and final section: The Strategies. These four chapters help the reader focus on practical solutions for common problems encountered during the 28-day program and beyond. Chapter Eight focuses on breaking down barriers that cause inaction. It provides practical solutions to help the reader actually follow through on acquired leads.

It's easy to get overwhelmed with business and self-help books because authors provide a wealth of suggestions and no clear path. This is where Hayden's book stands out. She breaks everything down from the six marketing strategies and setting up measurable goals to selecting ten doable activities.

The book also includes two worksheets that work with the program for easier reviewing and tracking progress. While you can follow the program alone, she recommends having support from someone other than family. It could be a coach or a colleague in the industry.

The organized and methodical program guides you through each step. Reading the how doesn't take long and the program begins mid-way through the book. The latter half of the book describes the activities you can do while following the 28-day program. So you won't get overwhelmed at the thought of "too many pages to read."

I worked on it as soon as I started reading the book. Having this guide took a lot of pressure off of me as I know exactly what to do once I'd put my plan together. Not many business books have urged me to take action and this one succeeded. I know that after a month of following this process, I'll see positive results.

While the book sounds simple, and it is — it takes work to make it happen. Instead of taking the long route and learning from trial-and-error, Hayden provides you with a direct route so you do the activities and don't worry about overdoing it.

Some people may not like strict rules. The book isn't like that. It's okay to adjust the plan so you do six or seven activities instead of ten. It helps you figure out where you're stuck in the marketing process and provides the tools for working past it. The book is over five years old and its contents are as relevant today as when it first came out. I can say with certainty that anyone who follows the plan will get great results.

Lamb Chops...What do lamb chops have to do with this story, well everything! Lamb Chops is the vaudeville routine that brought fame to this comedic duo in the late 1920's. I have the link to a You Tube movie short that was filmed in 1929 for this popular routine here. ( http://www.youtube.com/watch?v=kzFcsdgkg54 ) In this clip and others that I've seen with Burns and Allen, I think Gracie is the reason that they had so much success. She was so natural in her role as the "ditzy dame". She was good if not one of the best funnymen to a straightman role. This book takes the reader back to the waning days of vaudeville and the beginnings of film, radio and television as the new media for bringing entertainment to its audiances. George Burns takes us back down memory lane with a personnal love story that lasted nearly 40 years. His memories include many places and friends that I as a reader enjoyed visiting. I don't read love stories usually, but this love story is one that I enjoyed and won't soon forget.

In our disposable transient society of today, it is a refreshing change to see a love and a marriage that lasted so long. As time goes on, it is becoming an even rarer event.

In this book, Mr. Burns fondly remembers his wife, Gracie Allen. The stories that he tells about her, how they met, and how they managed to stay together so long were interesting to read and entertaining.

I would recommend this book to all ages. It is easy reading and also tells somewhat of the history of vaudeville, radio, television, and movies.

If you love old Hollywood, read this book. If you loved George & Gracie, read this book. If you want to read a true life love story, READ THIS BOOK. I just love the inside scoop on the old Hollywood that George dishes out. I never knew Cary Grant sold neck ties before becoming a screen idol. Harpo Marx (the quiet one) wanted one child in every window to wave goodbye or hello when he pulled up in the drive. George wasn't all that impressed with Marilyn Monroe.

This book is an easy read and so hard to put down.

Growing up, I really only knew Goerge Burns for the occasional television special he would host. Other than that, and his "Oh, God" movie (which came out when I was very young), I was relatively unfamiliar with him.

In the mid 80's, when I was about 10 years old, I found that a local radio station would run old time radio comedies from 8-10pm, and as such, I used to fall asleep nightly listening to the like of Jack Benny, Fibber McGee and Molly, and, of course Burns and Allen.

I finally just purchased this book from and Amazon bookseller about two months ago, and honestly, it's as good a $2.95 as I've spent in a while.

As other reviewers have said, many times bigraqphies can be a bit on the dull side, but George really did well with this. It is an easy read... a page turner. It's very interesting to get more insight on what a great performer she was, and how natural it came to her. One always got the feeling that even though she was delivering her "dizzy" Gracie charater, that underneath that was a very smart, clever person. This book certianly backs that up, and it backs it up with all the warmth and affection George Burns had for his wife.

I thoroughly enjoyed this not only for the story of Gracie, but also as a way to look inside the life of an entertainer at that time. I neverquite understood before what it was to work the vaudeville circuit, but there is a ton of insight in this book.

This is a must read for even the most casual fan of old time radio and the celebrities of that era.

I glanced at the reviews here to see if my opinion of this book was just a fluke, but they pretty much bear me out. I didn't expect this book to be nearly as good as it is. On second thought, though, it's not that surprising. This pair was magic and it was seen in everything they touched, the prime and lasting example being the without parallel Burns and Allen Show.

Burns and Allen successfully weathered many storms, making the transition from Vaudeville and stand-up comedy to radio and later to television. The earliest TV shows are the only ones available on DVD, but in later seasons they really hit their stride. In this hilarious and ground- breaking show, George would turn on the TV in the den to see what Gracie was doing, and regularly chat with viewers about events in progress. Gracie would walk in the wrong side of the set and regale viewers (or listeners) with non-stop comedic patter, malapropisms and surrealistic humour (ala Ernie Kovaks) with George as the straightman and pinnacle of style puffing his ever-present cigar.

Even as an octagenarian he could still act (Oh God, You Devil) but as a nonogenarian (92) he could still write. This marvelous memoir is not only the most delightful reading I've had in a long time, but makes me all the more want the Burns and Allen show on DVD. This book was a bestseller in hardback, but is now unaccountably out of print. Yet many readers would love this book, and would enjoy making the acquaintance of the remarkable Gracie Allen.

This book reads like a re-hash of an 80's vintage self-help book, so it may be valuable for lost souls with weak spirits.

For experienced, successful presenters looking to improve further it provides a few points to consider. I have not decided yet if those points are worth the purchase price of the book.

Before I started my current role, this book was given to me by a neighbor. In my last six months, I have tried to follow Peter Cohan's principles since I consider this to be the best on the subject. it is easy to forget what the purpose of a demo is, unless you have a clear understanding of what you doing, what you are showing, and what impacts the viewer the most.

Cohan provides a clear strategy for how to approach a demo. From starting with the last thing first, there are many techniques to help you and/or a sales force grab the attention of the viewer. The other technique that we often forget, is to address your customer's needs. By showing them the functionality that can address any pain points or solutions to address any of their pressing needs, the demo becomes more targeted, and ultimately more worthwhile.

If you are charged with giving demo's, this is certainly a great place to make what you do, better.

Peter Cohan has made a significant contribution to sales education in his book Great Demo! This book will serve anyone in software sales as well as sales people from a variety of product backgrounds. The book walks you through exactly, (not theoretically) how to create an effective software sales demonstration, with detailed focus on customer needs, expected customer reactions, and how to correct the tactic when things go wrong.

The difference between this book and other books on the subject is that it covers so many details; you feel as if you're sitting in a sales presentation as you read the book - you can envision yourself exactly in the pictures he paints. As a sales person who has read more sales books than I care to name, this book was a breath of fresh (and invigorating) air.

Great Demo is such a well thought out presentation of sales information that I would recommend it for any sales force, software or otherwise. It could easily be turned into a 2 day sales workshop or integrated into existing training programs. It is rare to find a sales book that truly teaches something of real value on every single page. Five BIG stars.

I was a very experienced consultant and pre-sales person that was an expert in my product line and could give a terrific demo every time to customers.

Simply put -- I was wrong, wrong, WRONG.

What I was presenting was the "standard" corporate demo that we were taught to give. I watched one of the standard demos after reading just a few chapters of the book and knew I had to make a significant change.

Toss out your old ideas, throw out your corporate overview slides and find out what the customer REALLY wants to see.

Peter's website has additional terrific tips and please ask your boss to have Peter come out to your sales/pre-sales/consulting teams for training. The 2 days reviewing and expanding on the ideas in this book were the most valuable training I have received ever in my professional life.

Do the last thing first, stop reading my review and buy this book. If your competitors are smart, they are already finalizing their online purchase now.

Some of us give good demonstrations based on gut feel; others need more guidance. No matter where you are in this spectrum, you will find value in the approach recommended in this book.

The methodology forces you to focus on understanding the critical business issues - not only what they are but how to use them in your session. Do the last thing first (a mantra reinforced throughout) captures the attention of the decision makers and influencers in such a way that it shows them how they can apply the solution to their requirements.

By doing this, the number of demos are reduced, the time to commit can be better managed when you have internal supporters wanting to work more effectively.

Read, apply and benefit from the results. I have seen proof of this in my own organization.

This cookbook has become the one I turn to for any American dish I want to recreate from childhood. American cooking is so varied that trying to recreate a dish from childhood can be difficult with all the variations out there. James Beard doesn't always produce what I remember a dish tasting like, of course (I'm from the Deep South), but his version is always good. I trust his taste much more than Joy of Cooking's, especially since he has firm opinions and doesn't leave you guessing with multiple iterations like in Joy. His rendition of the following are excellent and well loved at my house: pot roast, corn bread (make with Bob's medium grind cornmeal and buttermilk), chili con carne, baked ham, vichyssoise, deviled eggs, and his mother's cream biscuits. You'll probably end up customizing the recipes to suit your taste, but the originals are never disappointing and usually amazing. The short histories of each dish and foodstuff are engrossing as well.

This is not the best cookbook I have on my shelves, but I wouldn't want to give it up. I love to read this cookbook and learn how my ancestors prepared their food. There are many recipes presented as they were originally written with measurements offered in non-standard methods, for example as, "a teacup full". There are some surprising omissions, but all in all, it is a good cookbook.

One of the 3 basic cookbooks (Joy of Cooking, Better Homes & Gardens) you must have. Check out the blue cheese burger... worth the price. This goes out of print from time to time, so get it now.

According to the editorial material, this is Mr. Beard's definitive cookbook. He is a culinary journalist of the highest caliber, and this is his penultimate collection of recipes gathered over multiple decades of culinary journalism. While it might be an impressive compendium of recipes, it is no better than many other cookbooks of similar intention. It is an interesting historical document, but is also a rather mediocre culinary resource, despite its distinguished pedigree. Considering the author's celebrity status, I was rather under whelmed by this cookbook. I do recommend it, but not enthusiastically. It does function as an all-purpose cookbook for today's typical home cook, but you can do better.
La Cuisine: Secrets of Modern French Cooking
The gold cook book
The Fannie Farmer Cookbook: AnniversaryThe Joy of Cooking Standard Edition: The All-Purpose Cookbook (Plume)
Selected Recipes from the Saturday Evening Post: All-American Cookbook
American Heritage Cookbook
New Cook Book (Better Homes & Gardens New Cookbooks)
The Good Housekeeping Cookbook

There are 2 distinct aspects to this cookbook. Over time, it has been widely hailed as important cultural anthropology. It is also an extensive compendium of home cooking. Neither aspect is especially convincing, but together, they make a decent culinary resource. Its main strength: for those who like to 'entertain at home' (OK, this an archaic term also from the era of the 'housewife'; by this, read: superbowl sunday, sunday dinner with the neighbors, baby showers, cocktail/diner parties, celebrations where food is expected, Halloween, Thanksgiving, Christmas, Mother's/Father's day, etc.), and you need a source for reliable, decent recipes that will feed a crowd.

The recipes themselves are the weak point of this book. Mr. Beard has openly cribbed recipes from far and wide, and expertly assembled them as the good journalist that he is. He has a tendency to present several recipes that are only marginally different. This is a good sign, inasmuch as this indicates that the author has significantly altered the original recipe to fit a mold that he knows works correctly, and it also indicates that the author has tested it or a similar recipe (`authentic' is not one of the words I would use to describe the recipes). On the bad side, it means that the scope of the recipes is not as comprehensive as you might think by counting recipes or pages. There are substantial gaps, including entire categories of recipes you would normally expect to find in such an all-purpose cookbook. It also means that much of the original techniques in the recipes have been filtered through Mr. Beard's au courant (circa 1970) sensibilities. I am also not convinced that ALL of the recipes have been thoroughly tested by Mr. Beard.

I also note a couple of format deficiencies. The recipes do not specify the yield; you have to read the recipes closely to discern how many servings the recipe makes. The TOC of this book is woefully inadequate: it simply lists the chapter title. The chapters are thoughtfully divided into sections and subsections, but these are not listed in the TOC. You are more or less obligated to leaf through an entire chapter, which can be 100 pages long, to find something specific, or try your luck prospecting in the index.

The copyright of this book is 1972. It is mainly a collection of recipes of `home cooking' from the 50's and 60's. During this period, all females were `housewives', who did not go to work but instead got married, stayed at home, cooked, cleaned, and raised children. On the good side, the typical `housewife' had acquired substantial cooking abilities (not unlike the abilities expected of a newbie line cook applying for a job in a smallish restaurant) much superior to today's household, regardless of sex. There are many such collections of recipes, and Mr. Beard's effort is only fair to middling when compared to the competition. On the down side, this book has its share of recipes that are incomplete or vague, requiring the experienced touch of a `housewife' to make the recipe work correctly.

On the good side, this book is a valuable source of culinary anthropology, and it is this aspect that has made this cookbook justly famous. Throughout the book, Mr. Beard regales the reader with stories of what Americans ate, why they ate it, and how they prepared it. While this may be important to a writer or culinary journalist, it is at best an amusing anecdote for the typical home cook.

I got one of these when they first came out in print, in hardback, back in the 1970s I think. It's obvious when you look at mine that it has been well-used and loved. I bought a recent edition for my daughter who is just starting out in her own place. I haven't compared hers to mine to know how the editions differ, so my review is based on my old hardcover. If you are looking for a cookbook with the basics of classic American foods I would highly recommend this -- far better than Joy of Cooking. It would make a great wedding or shower gift. It is logically organized, easy to understand, and interesting to just sit and read. The basics of how to cook a turkey, how to choose and cook various cuts of beef, basic bread and cookie recipes, it's all there. The recipes are easy to follow and reproduce and I've had great results every time.

This is one of the bases for the movie "Wonderland" but reading this book will creep you out on J.M.Barrie. You might never really like Peter Pan again. Author had access to his papers, letter, diaries etc. Very weird stuff.

Prompted by the movie "Finding Neverland" I wanted to learn more about the Davies family and their relationship with Barrie. My research lead me to this book. The tragic story of the boys and Barrie was an eye opening read. Birkin is an artful weaver of ancedotes, interviews and history. While I was reading the book I got lost.I started feeling like I was an intimate friend of the families, instead of curious observer. Furthermore, Birkin's website has been updated with more pictures and media files. The website coupled with the book really saturates you into the life of the 5 boys and the mindof the man who loved them very much. A beautiful account of a flawed and tragic life.

I read this book over 15 years ago in an attempt to find out who the author of Peter Pan really was, and what his life was like. It was not a pleasant or easy read. I wanted to forget all about it and just have the enchantment of "Peter Pan," but as with the real life of the author and photographer of "Alice in Wonderland," the truth can wound deeply. But lies and half-truths can never reveal the relationship between biography and art, so one must often face much disturbing information in order to understand the art itself. This is not to say that art is reducible to biography; it is not. There is, nevertheless, a kind of dialectic (God, I do hate to sound so gawdawful jargony, but when it so plain, other words just do not work) between the life of a genius and the art of the same individual. The truth of art can only come from the struggle between an artist's vision and the life that made such a vision a necessity. Yes, a necessity: there are those artists whose lives were so fraught with sheer catastrophe that revelation through a skewed fantasy can be so powerful as to take on a "life" of its own. And this is why it is so grievous to "paint-over" the unpleasant details of such a life. There was a recent film with an appropriately disturbing title: in the attempt to not really "find" Neverland in Barrie's life, the art itself is drained of its truly tragic roots. At the time such "nice" little fantasies are presented, they seem so harmless, but they are not. Successful attempts to eradicate truth can also eradicate the depth of the art itself. "Neverland" is a word that begs a little attention: a land where children "never grow up." This is not to say that they physically die - no - instead they live their lives, as did Barrie, in a desolate, lifeless, and desperately lonely "land" and try, from within their internal isolation, to bring others along for the rides to nowhere and "never." Where else could such a person bring another? If one lives in "Neverland" of the mind, there is nowhere else to lead another - nowhere else to go. And if we do not face unpleasant truths as they are revealed in the crucible where life and art meet, we learn nothing further from the art. It is better, actually, to know nothing of an artist's life than to be fed untruths. I would suggest the readers either read this book and/or see Peter Pan, but would urge them *not* to see Peter Pan after experiencing a false represenation - no matter how "well-performed" the falsehood is presented. The play or story would be meaningless. The truths, whatever you choose to make of them are here in this book, like it or not. And once the genie is out of the bottle (such as when you have been fed a disingenuous Hollywood film or other disingenuous account), to refrain from the truths of an artist's life is a violation of the art. No one can any longer understand or be truly moved by Peter Pan, much less try to interpret it based upon a sugar-coated Hollywood paint-job. And the effect goes on: if other artists were inspired by Barrie's work (perhaps because it touched the nerves of their own catastrophic lives), and all we have is a candy-coated film, their art and whatever in their lives might have inpired their interest in Barrie's work is also distorted. I do not know if truth sets anyone "free," but I do know that untruths distort and harm. And then the distortion goes on . . . This book cuts deep, but struggles for truths, which is what a biography of an artistic genius should try very hard to do.

Having found this little book before the advent of the film "Finding Neverland" I was able to read it originally without comparing it to the film, always a good thing. The film, of course, changed much of the true story as films usually do. This book standing alone as far better, but note, it is not a happy story with a happy ending, it is a tragedy, and no one is left unscathed.
The photographs, almost all, were taken by Barrie himself, and are absolutely wonderful. He had a natural artistic sense, and his unposed photos of the five Llewelyn Davies boys, Michael, George, Peter, Jack, and Nico at their play, stay with you. They are dressed in the Edwardian clothes of the time, or in costumes they wore in the elaborate make-believe games they played with their childlike grownup friend Mr Barrie, and those are truly memorable in themselves. Often they are playing with J.M. Barrie's large dog, and one can't help but think of the big dog, Nanna, in Peter Pan, it's acutally quite eerie, seeing that the play "Peter Pan" itself wouldn't be written yet for years.
J.M. Barrie came from a lower class Scottish family, and in childhood lost an older brother to illness. His mother took to her bed griefstricken, for a long period, and once, trying to cheer her, young Barrie put on the older brother's clothes and went to see his mother. For just a moment she thought it was the older brother, and he seemed to see happiness in her eyes; for all his life, the message stayed with him, the boy who would never grow up was the loved boy.
He was a strange, brilliant, gentle, childlike man. Highly regarded in his own time, considered a great playwright, equivilent to George Barnard Shaw in his day; and very prosperous due to his books and plays, married, but childless, and probably not very happy in his marriage which would end in divorce, one day in Kensington Park he saw one of the five young Llewelyn Davies brothers. They struck up a friendship, based on Barrie being quite willing to talk to a child on the child's level. Soon after, he met the rest of the family, who were impressed to meet the famous playwright. Their family was also upper class, well to do, but would soon lose their father to cancer, they would thenceforth be in precarious financial straits. Barrie immediately became a combination father/ big brother to the boys. He also became close friends with their mother Sylvia Llewelyn Davies, but not, I suspect, to the degree the movie implies. It was all about the boys, their innocence, and something he wished to capture and hold on to. His obsessive photography of them makes that clear.
Tragedy struck again, unbelievably, when their mother died of cancer as well, at a young age, after a relatively brief illness. By then Barrie was such a part of their lives that his continued influence, and the benefit of his money in seeing to it that all five boys finished school in the manner befitting their "class", was accepted by the boys' extended family. He stayed involved in all their lives indefinitely, though it is interesting that he had his favorites, and the two who were not favorites resented and disliked him as they grew older.
The book stops with the boys' growing up, though he did stay involved with them as a surrogate parent. Tragedy did hound the family, but unlike some reviewers I am not sure that it can be blamed on JM Barrie's role in their lives. In fact, without him, financially they would have far worse off.
It is true the boy named Peter resented that the play was named "Peter Pan", and of course he was teased at school, and Barrie probably should have thought of that. (Of course without Barrie he most likely wouldn't have been at Eton to be teased.)
Two footnotes: all the proceeds of the play went to the Children's Hospital in London for 100 years, until recently with the 100 years anniversary, the copyright ran out, and now it is in the public domain. No proceeds of his biggest success ever went to Barrie.
Also, the girl's name: "Wendy", was first used in the play. It was an unknown name before that. Barrie used it in memory of a young daughter of a friend who was named Wendy, and who died at age 5. (Not known where that family got the name from, or if it was a nickname.) It was not a name known previously and "Peter Pan" popularized it.
Its an excellent book, an opening via the photographs into another long-gone time, a sad story, but not I believe, due to Barrie. I believe he meant well, and tried his best to be a friend to that unfortunate family. He had his demons as do we all, but to "love" children, in that era, to befriend them, and even play with them when they were pre-teens, could still occur without any implication of perversity; and even to sleep with a child, the concern of one reviewer, was, at the end of the Victorian world, seen as a pure and innocent act, like a parent and child might sleep together...I think it is hard for us in our cynical age to see things as the late Victorians/Edwardians did. No whisper of scandal or of anything improper ever came from any of the five boys, their family, servants, or anyone else connected with them; and I think had there been it certainly would have come to light. I believe he truly loved the boys, and they in turn, after he knew them several years, and had observed their play and their natural talk and style, influenced him to write his masterpiece "Peter Pan".

I found this book to be a well-researched and moving account of not only Barrie's life but also the lives and deaths of the original "Lost Boys". After reading this book, I read Peter Pan again in a whole new light and enjoyed it even more. I think reading this book is essential in order to fully appreciate the entire Peter Pan experience as it truly helps to bring the characters alive.

Journey of the Heart has been all I hoped it would be. The message in the book gives hope, not through wishful thinking, but through confronting destructive patterns. What is hopeful is that the message gives one hope in reclaiming a relationship or at least making you better at how to relate. The book is not lightweight, but it is personal and reaches to where we humans struggle and sheds light and gives guidance. If you are serious about being better at relating, this book is serious about helping.

This is an excellent book that challenges you to risk being intimate with yourself and your part. Welwood's observations are keen insightful, but delivered in a manner that is respectful to his readers. What I got most from this book was reading and reflecting on all of my relationships and the intimacy I allowed for myself as well as how open I am to others. I definitely recommend this as a book to read to help you appreciate the deeper layers of passion that a relationship can provide.

Item was received with other purchased item, thus I received it in a reasonable amount of time. Book was like new!

This is one of the most profound books I have ever read. I first read the book some ten years ago and at the time I recall thinking "Why didn't I know this information?". Within this book you will learn how to establishing a healthy connection with another. This is a must have book. How I wish I had such insights when I was young.

I have read this book several times and never cease to come away with a new understanding. It has depth, compassion and useful information for moving through some of the modern relationship dilemmas that cause so many of us suffering.

John Welwood is a Ph.D. psychotherapist with a deep knowledge of world religions, especially Buddhism. He also has a lot of life experience and has written many books on a variety of topics including other relationship books.

One of the things I most like about this book is the author's ability to apply both modern psychological thought and Eastern philosophical wisdom to modern day problems. He does this in an easy to read fashion with a compassionate tone. He does not come across as omniscient, but rather as a fellow traveler on the relationship path of spiritual growth.

I believe relationships are probably the best or at least one of the best self-growth paths anyone could ever follow. John Welwood shows us how to hold them as such in this marvelously insightful book.

I also recommend his book called "Toward a Psychology of Awakening." This book is subtitled "Buddhism, Psychotherapy, and the Path of Personal and Spiritual Transformation." This would make a nice accompaniment to the book above, but the content is heavier and so is the style. However, it is packed with great information and it represents some of John Welwood's best writing.

I particularly like Welwood's insights on "spiritual bypassing" or escaping our psychological and emotional work by overly emphasizing the transcendent and dismissing the wisdom of embodied experience. I'm sure glad a guy who is writing relationship books holds this point of view because as anyone knows who has been in a committed relationship, there are lots of important ingredients to a good relationship beyond the spiritual considerations. The phenomenon of spiritual bypassing is explored very directly in "Toward a Psychology of Awakening."

I have been in business for many years as a literary publicist, but I am constantly
on the lookout for good reference books for publicity for myself and my staff.
This book is one of them. I highly recommend it.
Sherri Rosen
sherri Rosen Publicity LLC
NYC

As if the process of completing a literary work were not enough, Mr. Marich clearly illuminates the most treacherous path of promoting that work once it is complete. Having tried unsuccessfully to navigate this path on my own in the past, this book became a true beacon in my career. His insightful, witty comments make this book both a great read as well as an invaluable tool for anyone who ever had the courage to take the bull by the horns and promote themselves with the same energy as a PR firm. I know that on all subsequent endeavors I will gladly return to the core lessons found within to ensure my ongoing success.

I own a small PR agency in Chicago and am always looking for tools to help our junior staff be more effective and efficient. This book is great! Everyone of my employees now has their own copy of Literary Publicity: The Final Chapter. It's got everything a professional needs to know -- and, even better, what a non-pro needs to know to help make their book successful. I also like how Marich uses humor to make his points. I recommend this for any writer or any beginning publicist.

Mr. Marich has cured my writer's block. I realized after reading this incredible "BIBLE" that the root of my writer's anxiety was my fear that I would never be able to get my work to the public, press or broadcast media. I know now that there are tried and true ways to get my work noticed. After finishing Mr. Marich's book, I went right back to my P.C. with new inspiration. How very unselfish of Mr. Marich to share his experience and know-how with other writers. Anyone who is even thinking about writing for public consumption should read this book. No agent in the world could do in one year what Mr. Marich has done in one incredible book.

As an author, I am quite familiar with the search for publicity. This book was an enormous help, very clearly organized, and, most surprisingly, fun to read. The author obviously has a lot of experience in the field, and shares his trade secrets. It should be very helpful for beginning authors as well as more established ones looking to further their literary careers. Highyl recommended.

The book has some good ideas, but much of it explains really basic things like how to upload audio and video files. There's simply too much filler. All of the really good marketing ideas could have been written in ten pages or less.

There has never been anything available before that offers such clarity and knowledge of this industry. A must have for someone starting out either as an artist or anyone wanting to get into the field. The author really knows his stuff.

In today's world where music is the number one download on the Internet and connected with the top gift lines of today, making money with it has not been the on the "top of the online businesses to make money" for the average person. Until now.

From basic HTML codes to social networking, this book clearly and simply explains every single step of the way to the bank, with success whistling all the way. Its contents and index provide an easy way to browse through the book to find exactly what you need to know or do, with professional advice and teaching from cover to cover.

The book is written from heartfelt experience, tough roads, and successful insight. I enjoyed reading it, and with the information in this book opening up a new field on line--it would be best to jump in now ahead of everyone else.

I must say I was very surprised at how good this book was! Yes there were basic things included as well, as mentioned in another review but there was also tons of new ideas and more advanced strategies. I understand how many people dont know the basics such as my bass player..lol Myself I know alot more than basic and this book gave me lots of ideas.. we already have booked more shows and following is growing for sure as more people are coming to shows..and got a review in the paper! never would of done that without this book! great read, Great strategies, and useful ideas here! Thank-You, Thank-You, Thank-You!

I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.

THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.

Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.

There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.


THE GOOD:
It is a quick read. You could go through the whole book in a day.

It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.

Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.

Anyway, yeah, 3 stars, no more.

Unlike most of the books on Amazon I found Geno's to be an extremely efficient read. Most of the books on this subject are filled with "fluffs" and long run on's of success stories. It was very refreshing to finally read a book by someone who approaches Online Marketing and Management from more of a "This is the exact science" standpoint while still keeping the book enjoyable and not dense at all.

I recommend this book to anyone interested in Affiliate Marketing or for the Affiliate who is curious as to how Affiliate Managers think and act.

Great work
-Cyrus Massoumi

"A Practical guide to Affiliate Marketing" is exactly what the title says. It is a great resource and reference for everybody who is interested in affiliate marketing. It gives answers to almost all questions every merchant wants to ask before launching affiliate program. The book is easy to read and easy to follow. There are many real life examples and valuable tips both for merchants and affiliate managers. The author Evgenii "Geno" Prussakov is one of the most respected and successful affiliate managers in affiliate marketing world. I think the book definitely deserves 5 star rating.

I humbly believe in the adage that says "You don't know what you don't know". This was definitely true about Affiliate Marketing. There's so much jargon and tech-speak to wade through when trying to learn about this industry. Then I read Mr. Prussakov's book and was amazed at how clearly and simply it outlined what I needed to know to get a handle on the power of affiliate marketing. It was a real eye-opener, and allowed me to pursue techniques that have made a real difference in my business. I highly recommend the book as a basic resource for anyone looking to understand affiliate marketing.

It isn't often that a book so clearly and concisely delivers so completely on its chosen subject. But such is the case with "A Practical Guide to Affiliate Marketing".

Upon recently launching our affiliate program I began researching the topic so that at least I might avoid making some "newbie" mistakes. I met Geno through a popular affiliate forum and he was kind enough to send me a copy of his book. Once I began reading, I knew that this book was exactly what I needed. The book, in plain and simple english, covers all of the pitfalls, opportunities, and provides sound advice, obviously based on Geno's years of experience. It does so in a format that makes it a great point of reference long after you read through it and a must have for any affilliate manager, merchant, or anyone who wants to understand the affiliate marketplace.

I highly recommend this book to any executive considering the idea of launching an affiliate program or anyone currently managing a program who would like to see their results improve.

Tom Livia
President
PC Universe, Inc.

I bought this book to help me learn the role of my job better as a manager for a web based business and had no idea where to start. This book was very helpful by answering questions that I had as well as giving me ideas. I would almost take it as an Affiliate Marketing for Dummies course!!
The best thing about this book in my opinion was that the context and verbiage is very easy to understand and follow, no super artsy intllectual sentances to break down. It is a straight forward read and the author does his best to explain everything in a mannerism that anybody can follow. Though not the most exciting of subjects I hardly found this book to be dry or boaring, The author does his best to make it exciting and as fresh as possible. I would recommend this book to anyone just starting out in this business.

THE RIGHT TO PRIVACY is an excellent legal resource which can be read by legal scholars, however, lay people need to consult a legal dictionary from time to time. But the book clearly establishes how the right to privacy applies to every citizen when used against several aspects of everyday life the citizen comes in contact with. Caroline Kennedy, along with Ellen Alderman, has proven her excellent legal scholarship which, in my opinion, qualifies her as attorney general and/or associate justice of the U. S. Supreme Court.

This book starts off Rated R. I wish I could give a copy to my teens, but it gets a little too descriptive (necessary for impact though) of police violations on women. However, I thoroughly enjoyed this book. (Maybe when they're older...) It is a collection of some landmark cases, conflicts, and horror stories of the reality of our government's instrusiveness into people's personal lives. It is an eye-opener to those who blindly follow government orders. I'm comfortable reading legal documents, but I thought one of the book's better points was that it put legal terms into layman's terms. I found the book so lively and intriguing I finished it in a day! I definitely recommend this for anyone concerned about government instrusiveness and loss or interpretation of constitutional rights.

a bit boring but just shows what big brother can do to innocent people . good to see caroline standing up for ordinary people .

I enjoyed this book, even though it is heavy on legal court cases. Don't let that fool you, though, it's not a legal reference. This book covers significant cases in privacy using a very interesting approach. There a interviews and behind-the-scenes stories that explain what happened, how the plaintiff felt, and what the outcome was.

If you liked this book you will love "The Digital Umbrella." It is a great compliment to this book.

This book is written by a couple of lawyers who specialize in privacy issues. It is essentially a collection of thoughly researched court cases with added commentary from the authors. As such, it reads like...well... a collection of court cases.

A copy was originally lent to me by a very well-read and intelligent friend of mine who considered it overly dry. I, on the other hand, loved it. It's very details-oriented from cover-to-cover and packs in a wealth of information that is invaluable to anyone interested in the legal aspects of privacy.