Sales Books

French cooking is not my real favorite and I have not really tried related recipes been to a French restaurant recently. But I have the 1979 version of this book. I had not tried this book for along time from my collection.( infact I think my wife bought it). Nevertheless while looking around for hamburger recipes, I found one in it that was quite good. 9.4/10 which included placing a fried egg and anchovies on top of the burger. Different. He also shows you how to set up his kitchen pantry. His recipes also cover Fish, soup , eggs, shellfish, beef , pasta and much more. His information about different recipes give you an insight into not only the recipes So I will have to try more. The recipes are not that difficult to make and there are quite a few to try. You might want to try some French recipes as I started to do .

I bless the day when I checked this book out (over and over again) from the library where I attended college. As a newlywed attending graduate school I was too poor and too time deprived to cook and eat. This book saved my life! Not knowing a thing about cooking... I happened upon perfection as a guide! Now, almost forty years later I am an accomplished cook and avid entertainer and it's all due to the foundation this book provided! I still think Jacques Pepin is the best celebrity chef on TV today.

I just ordered the newer copy so I could give it to my niece as she embarks on her own cooking start. It is what I call a foundation book. There are five or six of these that never leave my kitchen no matter what new cook book may try to abscond their place in the hierarchy of my inventory. A must have jumping-off place for any new cook and a "OMG why did it take me so long to get it" book for an established cook.

I used to cut out these recipes from the N.Y.Times when they were published years ago. It's great having them altogether and the majority are quite excellent.

I've owned The 60-Minute Gourmet paperback edition since 1979.
(the book is literally falling apart).

I've used this book since I was a complete novice and didn't have a clue how to boil an egg.
26 years later, I consider myself to be an excellent cook.... But I still reach for this cookbook. Why? because it contains excellent recipies.

This book is incredibly easy for a novice to understand and it will give a "seasoned" cook instructions how to prepare any dish in a new delicious way.
I simply can't praise this cookbook enough.
Another excellent cookbook is The Doubleday Cookbook by Jean Anderson & Elane Hanna.
Actually, this book should be called the cookbook bible.
Owning both these books will easily turn bad cook into a master chef!

Quite simply, Pierre Franey taught me how to cook - that is - how to combine ingredients that together transcend the sum of the parts. I came across Pierre Franey's column in the NY Times in the early nineties, and the recipes were a revelation. The techniques I learned from the recipes in this book, his column in the NY Times, and the follow up book, I use repeatedly. Unlike many other recipes, I continued cooking Franey's recipes after my kids were born. As youngsters, they would eat many of the things I prepared from this book, including the Poulet Saute Beausejour (chicken with wine and herbs) and the basic saute of fish. Franey also raised my standards of what to expect from a cook book! Very rarely does anything from his cookbooks fail to be delicious when I cook it.

Wolff is an amazing writer. He says more in these short stories than other writers say in entire books. I heard Bullet in the Brain on This American Life and I had to buy the book. I am so glad that I did. Kids will be studying these someday in school.

Before I picked up this book I was only vaguely aware of Tobias Wolff, never having, as far as I can recall, read anything of his. I did remember that he had written a memoir of his peripatetic childhood that was praised probably fifteen years ago. I was unprepared for the power and grace of this collection of short stories published in 1996. A little research on the Internet tells me that Wolff is primarily a short story writer -- he has certainly found his niche in that, although I gather he has recently written a novel -- and is a professor at Stanford. But, most of all, he is a born story-teller. This is not to say that one is not also aware of the lapidary quality of his writing. My point is that even absent his writing skill he would still be someone you'd want to engage in conversation, or rather someone you'd like to sit and listen to as he spins yarns about the mundane. The mundane is his subject, but like all good writers, he puts it in such a perspective as to make it new and insightful.

Others before me, here at Amazon, have written about certain of the short stories here. The stories' subject matter is, generally, that of youth and young adulthood, and most importantly, about observation. His protagonists seem to have a preternatural writer's eye, which is part of what I look for in fiction. That's one of the great things about a great writer -- that ability to see things in ways most of us don't.

My favorite story? Probably 'Firelight,' about a boy and his hapless but courageous mother who go to look at apartments. Simple plot, but with deep implications about belonging, what home and family is, and about hope. The coda of this story, with the little boy all grown up and with a family of his own, tells us, as so often in Wolff's stories, how childhood experience colors our adult lives. Beautiful. I suppose now I'll have to go and read everything Wolff has written. Nice to contemplate.

Scott Morrison

After Raymond Carver and Richard Ford, Tobias Wolff is usually tagged as the minor partner in the pioneers of "dirty realism", a fairly meaningless term which was used to denote a new orthodoxy of somber and minimalist fiction about blue-collar American life. Having read all three, I think Wolff is actually the better writer. His stories are richer and more complex than Carver's in terms of their characters and themes, and they're more accessible than Ford's. Those collected here are fine examples. The plots are often simple; the incidents and settings are everyday, you might even say mundane. Yet in even the smallest moments from the most ordinary lives, Wolff skillfully illuminates the larger forces that animate them: love, desire, revenge, regret, vanity, hope and gratitude. Time and again, in the space of a paragraph or even a single phrase, the story turns, escalates, opens up, reveals itself as concerned with something far more substantial than you might have sensed. You can fall through a moment of banality and find yourself in a story with the density of a planet. The economy with which Wolff manages this is sometimes breathtaking, as in "Lady's Dream" and "Bullet in the Brain" which lay bare entire lives in the space of a few pages. Every story here is excellent, but three stood out for me: "The Life of the Body", in which a civilized school teacher is unable to resist the siren songs of sex and violence; "The Other Miller", which explores the relationship between a young soldier and his estranged mother; and "The Chain", a three-act suburban tragedy with the corny arc of a Hollywood screenplay, but which still manages to be moving because at its heart there's truth. That seems to be the key to Wolff's work. It's the one thing you just keep noticing: there isn't a single climactic moment that doesn't ring true.

I liked this collection but, don't kill me, I thought In The Garden of the North American Martyrs was better. Maybe it's my imagination or something about the timing of my reading each, but with The Night in Question I thought that at times Wolff was packing too much into his sentences, too much insight. It was all trenchant observation and inspiration, but those pockets of narrative threw the rest of the story off kilter for me and detracted from what I liked so much about In the Garden: that the stories are so simple and -- within that -- so elegantly complex. This could be my imagination; I'm not sure.

I give this book 4 out of 5 stars. But I second everybody who said Wolff takes ordinary occurrences and portrays them beautifully and, as the pieces come together, with so much significance. Thanks also to the person who mentioned Carver. I agree, it would have been nice to see his writing mature.

If you haven't read any of Wolff's books or are thinking of getting this book, definitely do. Buy In the Garden too.

Tobias Wolff has written yet another fantastic collection of short stories with The Night in Question. Wolff has yet to disappointment me with any of his writings thus far, and since I believe I've read all of his works but for one or two, it does not seem as though that may be a possibility. The Night in Question is a collection dealing with all too human aspects in a series of stories that are unlikely, but certainly not beyond the realm of possibility. The peculiarity is not the focus in Wolff's stories; rather, it's the human reaction to the peculiarities that make his writing rich and enlightening.

Once again, I recommend virtually any of Wolff's work with supreme confidence, and The Night in Question is no exception. My particular favorites in this work were "Flyboys," "The Life of the Body," and one that was very unusual for Wolff, "Bullet in the Brain."

~Scott William Foley, author of The Imagination's Provocation: Volume I: A Collection of Short Stories

Whenever we have guests over who are willing to read books to our kids (relatives and close friends!) we always put this one in the stack. It's such a fun book to read outloud, and fun to listen to others read it for the first time as they can't help but laugh as they turn through it.

We'll save it for our kids to read to their own some day.

My 6 yr old and 4 yr old boys think that this story is HILARIOUS! They love it!

Helen Lester has such a wonderful way of writing for children. The illustrations by Lyn M. Munsinger are so captivating that children want to see them again and again. So do adults!
This book teaches us all to accept ourselves for who we are. Trying to be someone we are not just doesn't work.

I don't have any kids, but this book has actually been around for a long time. I was born in 82, and this book was by far my favorite. The illustrations are great and the message is even better. It's a really witty way to tell children that labels don't matter. The illustrations also make the book even better, my personal favorite as a child being when Fluffy sticks marshmallows all over his quills to make himself more fluffy.

I bought this book because I'm going to school to become a teacher. It teaches kids that it is ok to be your self. Kids will laugh and so will parents.

Most of the comments there already says all - it's definitely a mega weapon in sales manager hands, what author gives, and book can be read and re-read again, there are lot of examples, situations analyzed - just great.
Just one thing I wanted specially note: THANK YOU, to author, who were the first (at least I saw), who explained how to react on the answer: Yeah, buddy all's great with ya offer, but your price is 2 times higher than all other vendors"
Thanks!

I have written 3 sales books and I believe Paul Cherry has written as good a book on questioning as I have ever seen. He takes asking questions to a new level and we recommend it to all of our clients. I have read it twice and I plan to read it over and over. If you believe that by asking better questions you will be more effective in selling then this book you have to read. You won't get one idea about a great question you will get 20. We believe that effective selling demands that as sales people we provoke thought when we interact with our customers or prospects and questioning is the best way to do that. Paul Cherry shows you exactly how to ask questions that engender thinking. An absolute terrific sales book.

Very affordable. Quick read. Great help in training new sales people. It's always a challenge to get my sales staff to really connect with customers and close a sale. This simple book helps them figure out what to say, or what to ask.

Finally, a sales guide that gets right to the point. I've read so many of these sales and marketing texts that lead the reader through a series of generalized statement such as "get to understand your clients needs" or "know who buys your products". These are pretty obvious statements in my mind. Of course, getting to know my customer's needs are going to help my business. It only makes sense that I will sell more if people actually need what I am selling. But how do I find out who my customers are, what is really important to them, and most importantly how do I get them to buy from me rather than from my competitors?

Questions That Sell is the answer. This book gives detailed examples of real questions to use to engage a potential client so that you can actually find out what they need, what their current problems with your competitor are, and how willing they would be to buy your product. I particularly liked the sections on how to determine whether the individual talking to you really wants you to phone back tomorrow or if he or she is just trying to let you down easy, how to determine if you are talking to someone who can actually make a buying decision, and ways to move along clients wanting to sit on the fence.

Skillful questioning is a key to high-level selling. This well known truth that caused me to buy this book hoping it would further my knowledge base.

I found it poorly organized and very very hard to read. At the end of the day it wasn't worth the money I spent.

This book was full of great information and knowledge. An excellent guide for a real estate professional wanting to build an effective website. Informative also if you are hiring someone to build your website and need to be educated enough to recognize if the web designer is worth the money you are paying.
The author's website was informative too, but I felt it could have been more impressive in appearance. Afterall, the author is wrote a book about how to design a great website.
Overall, I recommend this book to any real estate professional who wants guidance in improving their online image, internet lead generation, and a more effective email campaign.

Full of tips easy to use and fuul with tools to sell your web site right away.

Good ideas and well organized but be careful if you are not strongly web knowledgeable as some info is out of date, having been written about 3 years ago. Web is changing faster than books being published can keep current.

This book is very simple for IT guys, But It will be interesting for those IT Experts who are new in Real Estate Online Business.

It covers from A-Z, with details and researches, full of examples and ideas.

There are too much examples and ideas that you will not be able to use all.

I recommend this book to IT Experts who are working in Real Estate Industry, New Real Estate Agents and Brokers, Real Estate Agents who are going to update thier websites (If they had one before ! ), and YOU.

This information will help the new and "not so new" agent understand the principles of working in an online world. From email to web presence, branding to building a business one can sell in the future, this book is replete with tips, tricks, links and insight from some leading real estate trainers and agents. Presented in a clear, easy to follow fashion you can use right now, this is a must read for anyone interested in the "new rules" of real estate.

First off, this is a great book. It does have a very old-school writing style (think Charlotte Bronte or Charles Dickens) which I love, but others might not enjoy. The setting, story, and excitement level are all there but it is a little shy of a 5 star rating in my book. Here is why:

1. The characters were not as realistic or as developed as I would have liked. The main female protagonist is almost frustratingly naive while the main male is distant and exceedingly unemotional.

2. Sometimes it reads a little too much like a history book entry.

3. There are very similar but better books. A book called Zemindar focuses on the same period in history (with a similar writing style) only is much more engaging. M.M. Kaye's second novel, The Far Pavilions, is also much better.

So if you are thinking about purchasing this book my suggestion would be to try either Zemindar or The Far Pavilions first and then read this novel if you want more.

M.M. Kaye is a master storyteller of the epic romance. While some readers may find her heavily stylized writing tedious and a difficult read, one must consider that like her characters, she is an upper-crust, exceedingly well educated British authoress. The richness of detail in which she sets her breathtaking sagas make the places come alive for the reader and the land, their climates, and indigenous peoples all become as integral to her intricate plots as the major characters themselves. Would that I could tell a story like she can!

Shadow of the Moon, is an epic tale of politics and war in India. I found it to be a very long drawn out book that took 3/4 of the way through before I was hooked into the story. I bought it under the understanding that it would be a gothic romance, but it really is more in the epic category. I found the writing to be tedious, and it dragged on and on. When I read the author's note at the back, I came to realize that is was once published abridged, and really that is what it needs. It was so hard for me to connect all the political drama with how long it took to get the story going. Once I got into it, the climax of the book was 3/4 of the way through it, and then the rest of the book got back to the dragging format as before, only not as tedious. I am sure if you love books that are epic in nature you will love this one. Still it is no where the match to Gone With the Wind or The Thornbirds in the writers ability to tell the tale. I personally did not like the book that much.
3 bookmarks out of 5

This was just an amazing book. Once the author set up her characters and story line things just cooked along -- be prepared for the last 200 pages, because you will not surface for air until it's done! We have Winter, a wealthy heiress born and orphaned in India and sent to England to be raised by mostly uncaring relatives(except for the great-grandfather). When her great-grandfather dies, she is sent at the age of 17 to join her fiancee under the care of Alex Randall, who unbeknownst to her is now a debauched, obese drunk. Alex does try to tell her, but she maintains her childhood image of her "hero" and will not listen, to her great regret.

Lots of trials and tribulations as our hero and heroine travel back to India, the meeting and marriage to Conway and the Sepoy rebellion, and vividly portrayed by an author who has a great knowledge and love of the country and it's history. This is not only a story of two lovers, but one of stubborn, bigoted officials hiding their heads in the sand, treachery, intrigue and the brutal way in which the rebellion played out against the British, even shocking some of their own people. As with The Far Pavilions, it is shocking to see after 150 years not much of life and politics has changed in the Middle East, nor should the Europeans (or Americans now for that matter) be interfering in their life, culture and religion.

Highly recommended for any lover of historical fiction, India, or just a darn good book. This would make an awesome mini series, the sequences from the attack on the British and Alex and Winter's escape are just breathtaking. As a side note for those loooking for well written books for younger readers, this should be a good choice. Originally written in the 50's, the love scenes are quite chaste. Just be prepared for some gory, though accurate, portrayal of the violence aginst the British (including women and children) during the rebellion.

If you enjoy this book, I would also recommend Zemindar. The same topic, the Sepoy rebellion, and beautifully written. The author's prose was gorgeous, very reminiscent of Charlotte Bronte.

"Shadow of the Moon" is the story of the time before and after the Sephoy rebellion. It is the story of two people who are passionate about India, Winter and Alex. As an officer in the Indian army, Alex is asked to escort seventeen year old English/Spanish/Indian heiress Winter back to the land of her birth, to the man she has been engaged too since age eleven. Alex expects an older woman-a spinster with no other option than to marry his corpulent, drug and alcohol addled chief. But Winter's true age, and her childish attachment to the handsome man she was affianced too brings out a resented sense of responsibility in Alex and he continues to watch over her in India.

I read in the back of my copy of "Shadow of the Moon" that the original version, published in the 1950's, contained less than half of the original manuscript, which was re-printed in its entirety in the 80's. It's easy when reading this book to see what would have been cut out-M.M. Kaye is great at describing social interactions, clothing and landscapes but she isn't so good when describing the politics that went on before the Sephoy rebellion. So the original book would have been (I imagine) a romance with very little insight to the political ramifications of the British occupation of India. It's a pity that the real manuscript took too long to come out because while it has its slow parts it is a very complete picture of two very different societies occupying the same space and expecting to co-exist.

Winter and Alex, our main characters, represent two very different aspects of India. Though both were born and to some extent, raised there, neither is actually of the land (though they both posses physical traits which allow them to fake it.) Winter, because of her sex and marriage is incorporated in British India, and Alex, even though he works for the British army, has an understanding of the Indian feelings toward the British that most people can hardly grasp. So he spends the majority of the novel sneaking around, finding information about the rebellion he believes will happen soon. Naturally, no one believes him because with the conceit of the conquerors, the British believe they are enhancing and improving Indian society and culture.

Naturally our hero and heroine develop feelings for each other-which come to a head at the worst possible moment when they are hiding from Indians who are outraged enough to commit atrocities beyond belief.

Like The Far Pavilions this an amazing novel full of romance, vivid descriptions of culture, places, clothing and attitudes of the time. While not quite as engaging as "Pavilions" (mostly because of the political discussions, which Kaye never really manages to make all that interesting though they should be fascinating) it is head and tails above Trade Wind.(Though of course everything Kaye writes is wonderful, it only varies by slight degrees.)

Five stars. But make sure you get the complete version!

I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the preview, but it is being published today. It was a very interesting experience to read this book, because I feel as though I understand the authors' perspectives so well already. But even though I know where the authors are coming from, I was still riveted by this book. They tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what's going on around you to really produce a business breakthrough. I found myself sorry when the book ended, because the stories are so helpful in driving the philosophy home, and each story is interesting on its own merits.

I am a big fan of David's, and if you read his last book, you would be too. So, I recognized David's voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.

But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that will resonate, I remember hearing in class: "Nothing good ever happens in the office."

So, nothing this book said really surprised me. And that's the real genius of the book. So often, a really great book says something that seems completely obvious--right after you hear it. This book is one of those.

Well of course you need to talk to your whole market and not just your existing customers. Well sure you'd rather have real information on which to base your decisions than "gut feel." Certainly innovation for innovation's sake is doomed to failure.

There are these kind of "Well, duh!" ideas on every page. But they are obvious only in retrospect. Most companies don't act as if these ideas are obvious--just the opposite.

In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing. And they succeed, both because of these blowhard-skewering truths and because they have a rich set of stories that put these ideas in action.

I was fascinated by the case study for Zipcar, a business I was aware of but had never tried. The way they first identified the needs of city dwellers who occasionally need a car, but don't need the hassles of owning one, was an eye-opener for me. But I was even more surprised to hear about how they've targeted other groups to help them, ranging from politicians interested in telling a green story to landlords looking to add Zipcars as a differentiator against other rental properties.

Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you've ever wondered why your company is stultified in its strategy, and why it strangles every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.

[...]

Great Book!! Your own personal opinion is irrelevant no matter what situation you are in. You can accomplish more than you've ever imagined in your personal and professional life by observing and listening to others and what they want. And whether it's right or wrong, let it go. Just give them what they want and the paybacks will come. This book is another great spin on the principles of Dale Carnegie.

This book is a must read for all entrepreneurs and their marketing department. If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly. This book really helped our team dig at how we were developing and marketing our application and our business.

The examples of the book are unique and interesting, supporting the entire premise. Perhaps the best feature of the book is that it can easily be used as a checklist for your company, your product or your service. This book must be purchased by you and must be read by your staff.

This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying - and why. It's all about establishing authentic connections, or as Myers, Stull and Scott say, how we tell our buyer that we've solved their problems - so that they listen to what we have to say, buy our products or services, or vote for us. (The reviewer is author of two books:Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command.)

I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well together to create software products that resonate with customers.

This book is not so much breaking new ground, but distilling years of learning into a simple introductory form for folks who might be interested in moving from an inside-out/command-and-control view of the market. It makes a strong empirical business case for doing things differently.

Highly recommended if you're starting a business, launching a new business unit or product line, or simple want to spark growth in existing efforts. You might even learn which existing efforts are not tuned-in and pull back on their funding so you can invest in products and services that the market wants.

Every sales person will agree that keeping sales contact information updated and organized is the key to success in business. The tools provided in this book have helped me to use Act effectively and efficiently. Since I started using Act I can't live without it!!

The 101 Sales Action Tool book not only serves as my "How To" manual but is a complete "Action Plan"
I refered it to a Community College teacher who now uses it for preparation in his "Act 6.0" class.
In the past year I have opened new business worth over $5,000,000,as a result of tips from Brad Sandy, and his book 101 Tools in Act! This is a good reason for me to suggest that you purchase it.
Brad has an easy way to show how to use Act.

After reading all of the wonderful reviews of this book I bought a copy. Unfortunately, when I compare the price paid for the book with the value I received, I have to conclude that the publisher got the better end of the deal. This book is more than a users guide, but only a little bit more. My recommendation is to get a book on Act from the library, and save your money.

Using the book put me in touch with Brad Sandy and his website 800sell.com. I have especially appreciated his recommendation of Norton Utilities. My computers are running better than ever thanks to its problem solving abilities. Brad help me to better organize my database, and I have found his book very helpful in seeing the big picture with ACT. I respect his sales style and appreciate our relationship.

I am an ACT! Certified Consultant so I am strong in my technical skills and upon the first read felt this was just another rehash on the user guide or other How-To books on ACT! Was I ever wrong!

When I picked up the book the second time I began digging deeper into the strategic concepts Brad covers (especially in chapter 3), then the ideas began to flow. I have not only implemented many of these items internally, I now recommend this book as a "must read" for all of my clients.

If you just need to know how to schedule an activity, or do a simple lookup, read the user guide, if you need to synchronize with remote users, call an ACC (ACT! Certified Consultant), if you want help developing a strategy for getting more from ACT! and yourself, buy this book, read this book and use these ideas!

This is the real deal. I first used this book in a class for the USPS when I was around 13 years old (I'm 60+ now). Everything is factual and updated often. If you want the best reference manual on boating get this one.

Our most frequently asked question: "What's the one book you'd recommend for a boater?" Our answer every time: "Chapman's."

Whether you're a new boater just getting started or an old salt needing a little refresher, this is your dependable one-volume reference. When we need material for our "Boating/PWC Basics" course, this is where we go.

The book is continuously updated and fresh, with new information on topics like GPS and how to use it and Digital Selective Calling (DSC) for your marine radio. It continues to present essential and complete information on preparing to get underway, operating and navigating your boat, the practice of good seamanship, docking or mooring your boat, and how to put it away for the winter (which some of us have to do!).

Chapman's has been a fixture in our library (and on our boats) since the 50th edition in 1972. And even though we pay a little more for it now than the $8.95 price in 1972, you'll still find it a great value at Amazon's price shown above.

Our advice: Don't leave home (or the dock) without it.

Chapmans is the must-have for any boater who wants to do things the right way. I regularly go to this book. Easy to read, organized and practical. A bit big to bring onboard, however.

I've been a profesional captain for over 30 years, and I still find myself going back to this book for a quick refresher on the Rules of the Road or a check on the working and breaking strengths for various moorings, ropes, chains, etc. If you were allowed only one reference book on boating, this one, in my opinion, would be the best choice. It has a wealth of practical information on virtually every 'basic' subject of importance to the mariner -- novice and professional alike -- and is completely free of controversy and error. With 64 printings under its belt, you can be sure you're getting the facts and figures straight.

There are indeed other very worthy books that cover individual aspects of boating (heavy weather seamanship, advanced navigation, etc.) in a more comprehensive manner, but none of these will offer more factual, accurate, or appropriate information for such a wide range of skill levels. We all know experience is the best teacher. But when the tuition can kill you, it pays to come to school prepared. In this regard, Chapman's has no equal.

If you could only buy one book on boating, this would be it, but it's overkill for a beginning recreational boater. The newcomer to boating will get lost in all the detail if he tries to use this as a practical manual. With all the books on boating, it might be better to label this as an intermediate-advanced reference book. Sure, it's got everything, but most weekenders don't need to know everything, just the basics.

Everything worked just like it should, used books shipped when they were supposed to in good condition.

A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who've let their customer service fall by the wayside could also greatly benefit and be inspired to change.

We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers

This book belongs on every company's bookshelf. Why? Because the business world is seduced by the promise of customer conquests when, in fact, customer loyalty is the real ticket to success. This book is chocked full of proven, easy-to-execute sales, marketing and customer care strategies. Its content should be (and is!) used as continual training for companies looking to attract and keep high-value customers.
Pat McMahan
Indianapolis, Indiana

This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.