Sales Books

I thought I had every Faery artbook available until I discovered this one. It's absolutely lovely. The images are large, colorful and gorgeous. If you love Faeries, you will adore this book. One of the artists whose art is inside is Arthur Rackam among accomplished others as well. If you love this book, you will also adore the Fairy and Mermaid books by Elizabeth Ratisseau as well as Fairyland in Art and Poetry by Richard Doyle. Enjoy!

This is a lovely book that any wild-hearted person will enjoy. By stepping through this Doorway to the enchanted realm you will meet the Daoine Sidhe, the Sith, the Tuatha de Danann, the Twylth Teg and many more beings of the faery worlds. The chapters cover the topics of Enchantment, Mischief, Good Fortune, Faery Encounters, and Various Faeiries and Others, so as you can see there is a lot of valuable information packed into a conveniently sized package. The author has delved into the vast treasure house of faery paintings to bring us the beautiful and fantastic illustrations for this book. Many of the illustrations that you may have seen before are here enlarged to a satisfying size that provides detail. Richard Doyle and Arthur Rackham are here just to name two...there is so much more and all wonderful. Bits of faery poetry are sprinkled in among the art and folk history so the whimsical feel of fey is absorbed on many levels. Lots of practical hints on the best rules of comportment when dealing with faeries are sure to prove useful. Come in! Come in! The door's open!

Starts off with an impressive pre-historical account, then takes a sharp left into fantasy, lore, and, well, what IS reality anyway? A shame it's no longer reprinting....

Wonderful, delicate writing paired with fanciful, masterful artwork.

Starts off with an impressive pre-historical account, then takes a sharp left into fantasy, lore, and, well, what IS reality anyway? A shame it's no longer reprinting.... You ought to get a copy of her Witches: A Book of Magic and Wisdom, too....

This is an amazing epic that has kept me reading and reading. I have been spellbound by all her books I have read and am continuing to read the rest. I hope she continues to create such tales that make you a part of them, draw you in to the stories. I first read Sacred Ground and was hooked, from there Blessing Stone and have continued. All amazing!

It is one of those books that has to be read again years later, as I am doing. If you want a good summer beach read or a cold winter's night read, then pick this one up. This is a good read any time of the year.

I liked the book very muy, although it is too long. The last 100 pages could have been left out, in my opinion. Please notice that there are some rather explicit erotic scenes in de book.

I found this book at a book fair in Washington D.C. and the only reason I bought it was because I needed 10 books in order to have one free. I do not regret my desicion. "Green City In The Sun" is an epic story of the birth of a nation: Kenya. With very likable characters, the story evolves around the Trevetons, a family divided by their ambitions. Only one obstacle will make their dreams dificult to fulfill: Mama Wachera who places a curse on the British family and becomes the spiritual leader of her people, the Kikuyu. Like in a Greek tragedy,all the members of the Treverton family die one by one, except Dr. Grace Treverton who dies of old age, and Debora who comes back to Kenya by Mama Wachera request to her deathbed. Beautiful story, intense plot and very charismatic characters makes this novel a masterpiece of fiction literature.

This is Barbara Wood's best novel. While some of her other novels tend to be formulaic, and sometimes seem awfully familiar, Green City is all original. A great, long read.

I read this book in just a few days. It prompted me to give myself a breast exam and low and behold I found a lump.
Turns out I had developed a cancerous tumor but caught it in the early stages. This book changed my life in sooo many ways

The book was well-written and interesting for the most part, but I think its conclusions misrepresent the contribution of Herceptin to the battle against breast cancer. Post-marketing studies have shown that Herceptin is not the wonder drug it was hoped to be. The book downplays the cardiac side-effects which are both more common and more serious than Bazell lets on. Nothing has changed in the battle against cancer. Despite the entry of this new weapon into the arsenal of oncologists, the quest to defeat cancer is still (to mix my metaphors) more like sticking boards in the sand to hold back the tide than building a sea wall.

I had to read this book for my Biotechnology class and although I am close to failing it I found Her-2 to be pretty exciting book.
Her-2 by Bazell and King is about breast cancer, however, it reveals many other interesting things about the drug industry and how progress is made in the medical research field. There are different stories and view points and the authors have succesfully managed to combine all this into a book that both teaches and thrills us. I recommend this book to everyone who wants to learn more about breast cancer and about the insights of creating and bringing to the market a revolutionary drug - from selection of the trial patients to the President's office.

I am a newly diagnosed young woman with breast cancer that over express her2/neu. I am considering taking Herceptin for an early stage cancer. I would not have this possible choice were it not for the wonderfuly minds and efforts of the people that created Herceptin. My thanks to Dr. Slamon and Dr. Ullrich! And really mostly, my thanks to the brave women who faced this horrible disease and enrolled in the trials. This book reads like a novel. I couldn't put it down and read it in 1 sitting. It's a thriller! If I had 1 small complaint it would be that it only very lightly touches on the possible side effect of heart damage especially when used in conjunction with Adriamycin, which weighs heavily on my mind. This is a great read for breast cancer patients and anyone who wants to read a great book.

This book gave new light and explored old beliefs about breast cancer. I have never been so impressed by the intellect of such a powerful author as Robert Bazell. Every part of the Her-2 intereasted me and each page left me completely speechless. I would recommend this book everyone willing to explore the idea of an outstandingly facinating book.

very good book that gives me all the tips to break into sales.
I follow all the advices and i made it.
So i highly recommend that book

I greatly enjoyed the book and have suggested it to many on my friends that are looking into entering the field of pharmaceutical sales. I thought it was extremely beneficial to read to get a flavor of what a pharmaceutical representative do on a day to day basis and how to get into the field. Read this before revising your resume and interviewing for positions it can also save you time in the end if you decide Pharm sales isn't for you.

I bought this book for a friend who wanted to get into pharmaceutical sales, but she had no outside sales experience. She read the book cover to cover, referenced it daily, and in 3 months, she had her dream job. Thank you Tom!

If you are even remotely thinking of breaking into the pharmaceutical or medical sales industry - BUY THIS BOOK!! Because of this book I just got hired with Johnson & Johnson as a pharmaceutical sales rep. I had no prior experience in this industry and I beat out 3 other qualified candidates because I followed Tom's advice to a T. I highly recommend this book if you are seeking a job in the pharma or medical sales industry. It is an extremely difficult task to get hired in this industry but once you do you will be so proud of yourself and on your way to a fulfilling life-long career.

Pharmaceutical sales can be an intimidating industry. Tom Ruff's knowledge will point you in the right direction towards success.

I just finished reading "Infidelity: A Survival Guide." Dr. Lusterman offers practical insights and strategies for couples to move beyond an affair, repair the damage to their marriage, and make their marriage stronger than before. As a professor and former therapist, I believe this book is one of the most helpful on this topic. I highly recommend it to couples who are committed to repairing the damage to their marriage caused by infidelity.

Infidelity is a life altering event for most people and can be a horrible thing to try and find reconcilation with. This book offers insight into the many different aspects of it. It can't change the situation for the people who are the dealing with this issue but it does help to answer some of the millions of questions that plaque the minds of those afflicted by this most heartbreaking event. It is certainly worth the time it takes to read.

This book is truly a "How to" on getting through what may well be the worst time in your life. It is written in plain language and offers advice on other reading and selecting a therapist, if you feel that you need one. No one expects to find themselve in this situation and this is a great guide to help you deal with the pain and move forward.

I thought this book was a tremendous resource in helping me better understand my perspectives on my relationship. It provides valuable information that helps the reader develop language for positive communication, and also offers insight that can be helpful in trying to understand your mate's feelings and motivations. It helped me organize my thoughts and gave me the vocabulary to clearly define my emotions, my expectations, and my situation. I would recommend this book to anyone who has had an affair, who has considered an affair, and especially to any individual whose mate has had an affair.

This is a brief and succinct book on the subject of infidelity. While much of the material is addressed to couples experiencing marital difficulties, the counsel and advice provided is helpful to unmarried couples in long term relationships also. Too often, the term "infidelity" is used as a polite euphemism for adultery. While infidelity can include adultery, a more narrow term which has both legal and moral implications, infidelity is really a much broader concept that relates to betrayal, disloyalty and faithlessness. Infidelity is all about breaching trust. As Lusterman correctly observes, while adultery always involves illicit sexual activities in violation of marital vows for at least one of the parties in the triangle, infidelity can encompass even purely emotional affairs that do not necessarily include sexual intimacy in all instances. Someone who maintains that a long time confidant is just "a good friend" may very well be involved in infidelity nonetheless by violating the exclusivity of another relationship with an innocent third person. One may be engaged in infidelity through dishonesty and unfaithfulness alone. Since communication is a key element to the success of any meaningful relationship, constant lying or omitting to speak the truth often rises to the level of infidelity. While many couples are able to rehabilitate their relationships by renewing communications after an episode of infidelity is exposed and improve themselves in the process, Lusterman warns that such recoveries are impossible with offending individuals who fail to admit their faults despite evidence to the contrary and who refuse to express any remorse for the harm that their actions have caused to others. The best one can do in these instances is to admit the obvious and move forward. Lusterman has a doctoral degree and a lengthy career record as a therapist. This concise book addresses the pain and shock that often accompanies the discovery of infidelity, often after lengthy periods of suspicion, and methods for coping with the hurt and recovering a sense of one's own self esteem. In an era in which many people rely upon the Internet to maintain regular communications and in which long distance relationships are increasingly common as a result, one needs to be prepared. Bad things sometimes do happen to good people. Lusterman's book is a valuable reference tool. It may even serve to promote a sense of healing for some people who have been victims of infidelity and allow them to forgive those who committed the acts of infidelity.

For aficionados of WWII history this book is a must read. That statement would apply to anyone who has a deep interest in Paris as well. The book depicts the last days of the Nazi occupation of Paris through a series of carefully reconstructed events that appear with all the drama and vividness they deserve. As the allies began to push back the Nazis from formerly occupied territories such as in France, Hitler demanded that Paris be rigged with bombs and destroyed. The Nazi general in charge arranged for the bombs to be placed but hesitated in the execution of Hitler's orders. Hitler apparently called him with this persistent and famous question, "Is Paris burning?" This book explains the response of the general and the subsequent controversy over his decision. The battle scenes are not for the faint of heart. The book is a page turner and provides excellent historical information.

This is a real jem. Well written, fast paced, and a must read for visitors to Paris.
Prepeare to be rivited!

Bob McCallan

This is a very moving story of courage and heroism in the face of overwhelming odds. It is evident that the authors did alot of research on the story. It helps that they are both journalists by profession. One thing I would like to see is how the major players lives turned out since. Perhaps in the next edition. I bought the movie on DVD at the same time as this book. Reading the book adds so much to the movie watching experience as well.

The liberation of Paris was a coup de grace for the Allies. Paris did not suffer the fate of Berlin or Stalingrad, to name a few cities, in becoming a contested battleground. Nor, as the book pointed out, did the German commander follow Hitler's orders to destroy the city's major monuments, bridges, and other sites. It is interesting to note his actions in view of other German officers' claims that they were "only following orders".

However, this book is written by two journalists rather than historians, so it does not have the academic research nor analytical insight that a serious work might have. Cornelius Ryan comes closer to the style of writing that might have made this a heavier book. This is understandably difficult, in some ways, given the relative sparcity of combat and drama; or so this book would suggest. Again, a better writer and researcher would find more material to include.

Some material that might be considered, for example, are Allied intelligence estimates, Axis intelligence estimates, operational orders, etc. It is not clear to me, for example, how the German commander could fail to execute Hitler's orders in August 1944 when the Gestapo and SS were omni-present, especially after the failed July plot on Hitler's life.

Moreover, good research might show to what extent the Allies knew of Hitler's intentions. The Allies had significant intelligence capabilities, not the least through Ultra. And if they knew of the plans to destroy large parts of Paris, why didn't they send in commandos and special forces to disarm any explosives? Indeed, the French themselves seemed to put a higher priority on erecting road blocks rather than disarming explosives.

This is an easy, enjoyable read; and one of the few on the subject in English. However, it's about time someone else updated and added value to this book.

This book accomplishes what many "popular" history treatments do not, in that it leaves the reader much more enlightened on its topic (at least capable of actively contributing to any cocktail party conversation on the topic) without requiring the reader to have had a lot of background on the subject first. This is not a comprehensive, academic-style study of the German occupation and surrender of Paris; rather, it reads like a collection of anecdotes and vignettes (mixed with generally known facts about the events) that weave together to present a reasonably clear picture of what sounds like a fascinating time. You don't have to know a lot about the war, Paris, or military strategy to enjoy and benefit from this book. Another comment: This made the liberation of Paris sound like the world's greatest celebration, and leaves one feeling sorry to have missed it.

I wanted to learn some new embroidery stitches and this book has been a great help. Easy to follow directions and good pictures.

This is a great stitch dictionary for the beginner embroiderer and beyond. The diagrams for the stitches are clear, the information is sound and easy to follow. Plenty of stitches are covered in the book, too, along with variations. If you're looking for a good stitch dictionary, this is a classic and will serve you well. And, for the price, you really can't beat it!

I wanted a reference of all the possible stitches I might want to use at any given point in my work. This is perfect for that. However, there descriptions on how to reproduce the stitches aren't intuitive and I felt at times there were steps missing. I made up the missing steps, but it meant that a couple of the stitches just never quite turned out the way I wanted them (i.e., like the pictures in the book). This was true especially for the very complicated stitches that resulted in complex geometric patterns. I would recommend this for any advanced embroiderer who wants a quick picture reference of what stitches might work in this situation. I would not recommend it for beginners.

This book on embroidery was just what I needed. The diagrams are easy to follow, the book has a lot of different stitches, and tells you what the stitches are mostly used for. This is a good book for a beginner and reference for the experienced.

This revised edition is a great resource for both beginners and more advanced users. The illustrations and instructions are very clear and easy to follow and the allover design is very good.

With over 50 contributing Experts to this book you can't go wrong.

There is so much to be learned it is incredible.

Each leason is short and easy to read. You could take each leason in the book and apply it immediately with out any added cost.

I also had the pleasure of interviewing over 30 of the authors from The Masters of Sales book and if you would like the mp3 audio's for free Register at [...] and under the referred by section put MastersOfSales and we will email you the links to download the MP3's

Thanks Ivan and Don for such a Masterful Book.

Masters of Sales. Secrets from top sales professionals that will transform you into a world class salesman. Ivan R. Misner & Don Morgan. 2007. ISBN 1599181290. This book needs to be on every sales persons shelf beside the phone. Its been quite a while since I have found so many great sales ideas form so many to notch sales people in one volume. There is knowledge here that will benefit newbies right through to old sales dogs. Of course if you are content to not be among the top 10 % of producers among sales people who also are the most voracious readers, then you lose nothing by ignoring this book. Your loss is your competitors gain. Buy it, read it, use the advice and read it again. Yes I liked this book. Its everything that Google library says it is below:

Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can't even get their foot in the door? For the first time, more than 80 of the most successful salespeople in the world have come together to reveal their secrets to success. You'll learn what makes these outstanding sellers true masters of their craft-and how you can adapt the masters' tactics for your own. Learn Martha Stewart's secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello's advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy's secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 70 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

Ivan R. Misner and Don Morgan have co-authored several books, including Masters of Success as well as this one in which 73 "masters of sales" share their secrets. What soon became obvious to me as I worked my way through this book is that I was exploring a paradox: peak performers in sales share much in common (persistence, rigorous preparation, a positive mental attitude, sharp focus, a high energy level, people skills, a thick skin, etc.) and yet each possesses a unique "something" that cannot be duplicated, or even quantified with any precision. Bill George calls it a person's "true north, the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you in terms of your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership."

The subtitle of this book at least implies that by learning various secrets from top sales professionals, the reader will be transformed into "a world class salesperson." That is, of course, nonsense and Misner and Morgan presumably know better. What their book offers, rather, is a rare opportunity to share insights from dozens of successful people, conveniently assembled within in a single source and presented sequentially in eleven chapters, each of which assigned a central theme. For example, "The Master of Sales Attitude: Aligning Your Inner Self with Your Outside Personal Image" in the first chapter and "Closing the Customer: It's in the WOW Factor" in the final chapter.

Most of the contributors were unfamiliar to me but I greatly appreciate what they shared. Of course, Misner and Morgan include essays by "the usual suspects" such as Jay Conrad Levinson, Zig Ziglar, Brian Tracy, Anthony Robbins, and Harvey Mackay. There are at least two reasons why all of them are generally considered "super stars" in sales: first, they sell lots of their own stuff (i.e. books, CDs and DVDs, seminars and workshops); also, they have successfully trained thousands of others (who bought their stuff) to sell whatever their respective companies offer. But again I wish to stress that Zig Ziglar, for example, does not clone himself. His objective is to inform but also to ignite those with whom he has contact, directly in person or indirectly via his books and tapes. He urges those in sales to master basic skills, of course, but constantly stresses the importance of formulating or adopting strategies and tactics that are most appropriate to their own needs and interests. In "Sales 101: What Every Sales Professional Needs to Know" (Pages 15-19), Ziglar makes several basic points of indisputable validity - citing ten highly desirable habits that he has found to be "extremely useful" in all aspects of his life -- but this advice will be of little (if any value) unless and until another person grasps, indeed embraces its meaning and significance, then applies effectively what she or he has learned from Ziglar. The same is true of advice offered by other successful men and women who, like those who contributed to this book, share the lessons they have learned, especially from their failures.

My guess (only a guess) is that this book will be of greatest value if the Contents section is checked out first so that each reader can then determine which themes - and which selections clustered with each theme - are of greatest interest. (Caveat: It would be a mistake to ignore contributions by those who are unfamiliar.) I presume to suggest that there are three basic questions that each person in sales must be well-prepared to answer when in contact with a prospective buyer. The first two pose no significant challenges (or at least shouldn't) but success or failure almost always depends on the response to the third. Here they are:

Explicit: Who are you?
Implicit: Are you honest? Do you know what you're talking about? Have you made an effort to understand my business? Will you protect my best interests? Are you and your organization reliable? Can I trust you?

Explicit: What do you do?
Implicit: Which specific products and services do you offer that I need? Can you answer my questions? Can you help solve my problems? Will you "go the extra mile" when that is necessary?

Explicit: Why should I care?
Implicit: What differentiates you from other sales people? What differentiates your products and services from what competitors offer? What unique value-added benefits do you offer? Will doing business with you strengthen my own customer relationships?

Credit Misner and Morton with carefully selecting and then brilliantly presenting a wealth of material that can help to answer both explicit and implicit questions such as these.

Those who share my high regard for this book are urged to check out the aforementioned Masters of Success also co-edited by Misner and Morgan as well as two books by Tom Butler-Bowdon: 50 Success Classics and 50 Self-Help Classics.

This book reinforces what you've been told over and over again - selling is about relationships and you must work to be good at it. Throughout this book however, are basic principles that should be reinforced and refreshed. Especially take note of page 239. Role playing is a no-brainer when preparing for any presentation, but how often do we do it with the client who we've already sold? This book truly has light bulb moments!

All this book is, is just a book full of "articles" from sales trainers.
It sounds , at least on paper, like a great idea but, the book is all over the place and needs some editing work.

If you have a library of sales books, this book just takes some paragraphs or articles from different authors and put it into a confusing book.

Like I said, If you have a library of sales material, the book really won't hold your interest.

Men To Match My Mountains is the perfect follow up to Chittenden's The American Fur Trade of The Far West. Since H. M. Chittenden covers 1800- 1840ish, this book gives you detailed history of California, Nevada, Utah and Colorado beginning with the Oregon Trail movement. It contains some very well studied hard to find details of historical events. It's sure to please the serious history buff.

What a great book as an in depth introduction to the formation of modern day California.

Everyone I know that has read this book has loved it. If you are interested in learning about settling of the west, take a chance on this book.

A Great book, that really informs the reader. Hard to put down.

First, this is not my normal genre, but came as a highly recommended book. If one wants to learn about the immigration and exploration of the west, then one can not go wrong by reading and enjoying this wonderful history lesson in story form. As the title of the book indicates, it took a special stock of men (and women) to overcome the many obstacles that the mountains (and desert) requires of one. The book takes you on this journey from the viewpoint of the true early explorers, and adventures, to just people trying to make a better life, or escaping religious persecution. Either group provides the struggles required of all and the high adventures to get where they eventually landed.

It is hard to imagine that prior to year of 1830, that there were probably less than 5,000 non-Native Indians living in the far west. Even more so that most Americans, Canadians, Mexicans, Russians, (and others) that thought the far west presented far too much danger to even attempt the crossing, and once there, not much to reward your effort. This was based on some facts as the story unfolds from the Donner Party tragedy, and Indian attacks, to continued religious persecution, and vigilante groups of early settlements. All told though, there is only greed or great opportunity that can overcome a rational repugnance of such hardships to justify the costs which to overcome man's avoidance of living in such extremes. That greed comes in the form of gold and silver for many that ultimately made the effort to expand the far west.

All in, this is a page turner with both drama, color, and interwoven events to keep the story (i.e. immigration) moving along to the far west that we know today. A wonderful and educational story indeed.

I have bought more than 100 books on selling techniques, psychology, attitude, performance, etc. This book should be alongside the bible for sales success. I re-read the book as soon as I finished it and I consider myself far more comfortable during presentations using Ms. Miller's advice.

Reading this book is like hitting a hole in one. Finding so much good advice and ideas in one book for sales is rare. I jotted down so many ideas pertinent to my clients I filled several pages! Her section on prospect blind spots is just so dead on target. Blind spots usually encountered are:

* Lack of understanding
* No urgency
* No differentiation between products
* Confusing value with price
* Fear of change
* Fear of large commitment
* No perceived value-add
* Fear of getting burned. Again.

Then she quickly gives you ways to communicate through the blind spots.

Ever heard of a Horse Chart? That's a PowerPoint where you have a picture/chart (say a Horse) with a title that says

exactly what it is (Horse). Nothing about the impact, effect or utility of the chart in the title. Instead of Sales use a title that talks to clients issues. ( Sales drop dramatically in the 3rd quarter)

A line I really enjoyed. " People simply can not imagine needing something they have not experienced - unless its explained in terms of what they know and love ."

This is a book for those sales and marketing people who want to kick down the doors and storm the castles of their reluctant prospects. In dong so you will be able to make more money than ever before.

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone is a guide to making use of metaphors for increased success in business. This book introduces the reader to the world of metaphors, pointing out that the use of metaphors is a fairly natural everyday process. The author then explains that the use of metaphors is actually the key to keeping both sides of the human brain engaged and actively attentive. Furthermore, the use of metaphors further understanding of new material through the connection of this material to already understood, well thought out analogies. In this way, metaphors are the key to keeping clients and customers interested in your presentation while increasing their understanding of the uniqueness of your product. Once, these key concepts are entrenched into the reader's mind, the author guides the reader through various exercises that aim to teach the reader to choose and use metaphors for his or her own purposes.

Metaphorically Selling is an important resource. This book teaches and enlightens the reader while it entertains, keeping both halves of the brain happy. Moreover, the evolving chapters of this book actively guide the reader through those nagging doubts about whether he or she can actually create his or her own appropriate metaphors. Thus, after reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation. Though this book is meant for increasing business success, the concepts in this book can be used to communicate or teach more effectively at work and in everyday life.

This book was recommended to me by Craig Valentine, a former World Champion of Public Speaking, and I am grateful to him for it. Even though I write extensively for a living (print, speeches and video), this book serves as a great primer or reminder of the ways we can make our messages "stick" better in the minds of our audiences. It teaches how to draw metaphors, symbols or analogies (pick one!) that will be meaningful to our intended receivers of our communication. In all, a worthy addition to the bookshelf of any writer or speaker.

First let me say I am not an author scatching another authors back (I don't know about you, but I don't even read reviews by other authors because they all reveiw each others books. It is much more helpful to me when I read a review from another salesperson, someone who is in the trenchs or came from the trenchs. I do not know the author, never heard of the author before this book, am not a fan, am not a student at some gurus feet. I am a guy trying to pay my bills and make a better life for my family. And I do it by selling.

I have been in sales and marketing for over 25 years. I have read enough books on sales to fill a library. Some good, most just raw material for confetti, with a few books that are great. I feel this is the most important book anyone in business or selling can read.

I have lost sales even though profit analysis and side by side cost analysis both dramatically reveal the supremacy of the course of action I propose. I go slow, get agreements all the way through, heads nodding, even agreement that they want to go with what I propose. And there are STILL cases where I am flabbergasted and frustrated because the deal doesn't close! Then I know - THEY JUST DIDN'T GET IT! Going slow, getting agreements along the way and my point went right over their heads.

I sell a service to physicians...and they are doctors, not business people. In fact that is how I found this book. I knew I had to find some method of better communication that would allow me to make critical points easy to understand by a lay person without loosing their power. Through searching on google I found a link to this book and the author.

The magic of this book is it immediately enables you to communicate powerfully and effectively with anyone about anything, and in a way that sticks in their mind and they REMEMBER. And in sales and business that is critical to success.

This is why I feel Anne Miller's book is the most important book you will read and this is a book that will put money in your pocket! You will sell more, period.

This book would be number one on my recommended reading list, the next 2 books on sales I would recommend after this are Value Forward Selling by Paul R. DiModica, and Never Cold Call Again by Frank J. Rambauskas Jr.
All three of these books are no b.s, practical, and most importantly, they work in the real world.