Tour Operators Books

I have always enjoyed the way Marilyn Reis has been able to convey the fundamentals of the International Receptive Market in her presentations. I am really happy to see that she finally put "pen to paper" to share this knowledge with the tourism industry! This book is clear, concise, and an easy read for those short on time(Who isn't these days?). For novices to the market, I think it is an essential item on the reading list. Even those who have been in the market for several years should read this just for the nice refresher it provides (You never know...you just might pick up on something that you have accidentally gotten away from, or get affirmation from an industry leader that you are doing something right!).

Bottom Line: If you are involved in international tourism sales and marketing in any way, you should read this book!

i read tour operator. My mom help me start a fishing tour business later. I now have my first group. I can't wait for summer.

It's not even a book. You will get a 20 page leaflet with about 5 sentences per page. It's a joke.

If I could rate it 0 stars I would. I recently purchased this book and can say that it was not worth the low price. Even though it will only take you all of 15 minutes to read this book, those are 15 minutes you went get back. This book is about as basic as could possibly be and seems more on the level of a "How To" guide for a second graders "Career Day" book report. It is so basic it is useless. Avoid it and spend your money elsewhere.

Not only to for start your own tour business. I use book to help start a day trip tour program for seniors at my adult care center early this summer. I organized a chinese-language tour to Las Vegas from Monterey Park, Ca. It worked. My first time organizing and leading a tour. Everyone fun. Good book for someone who need only basic tour planning and budgeting education. I do not recommend if you are in a tour college program to go work for bigger tour company.