Coaching Books

This book is an essential Daily Reference. The chapters are broken down into concise explanations with Action points to improve a particular aspect of your own Success Formula. Each section has a Specific goal to prepare you for Success. Fundamentals, Transformation, Team, Relationships, Money and more. This book does not read like a self-help tome that you have to read all the way through to get anything out of it. Rather, the five page chapters can be reread while you're drinking coffee, waiting in line during an errand, etc, In that way, you can integrate these elements into your daily routine to give greater power to your efforts.

This comprehensive book is an encyclopedia of success principles unfolded in a logical sequence that will give anyone willing to put in the effort a blueprint for success. Canfield guides you through the 64 principles with plenty of examples, exercises, and real-life success stories that he is so good at telling.

The formula he uses is an effective teaching method. A success principle is presented, then a story about how someone applied the principle, or an example of an application, and then an instruction for applying the principle by the reader.

Many of the ideas I have read before but Canfield puts them altogether in one volume. He credits much of the material to his mentor, W. Clement Stone, as well as his coaches, including Dan Sullivan. And he quotes many famous successful people throughout the book.

Some of the book's principles that really resonate with me are "Take 100% responsibility for your life", "Reject rejection", "Ask for what you want", "Transcend your limiting beliefs", and "Make a 100% commitment".

I think the material in this book is as valuable for the CEO of a big corporation as it is for a mother with a home-based business. Reading and applying the principles is like taking a course in self-development, success fundamentals, team building, money management, and motivational therapy, all rolled into one. My recommendation is to not only read and study the book, but also keep it on hand as a reference book, especially for the times when you feel stuck or challenged. It will pull you through the down times.

And it wouldn't hurt to use this book as a textbook for high-school seniors. If they read this before embarking on their life journey, it would be a lot easier and more fun.

If you're short on time and tend to prefer small books, don't let the size of this book keep you from reading it. Flip through the table of contents and let your inner wisdom help you choose where to start. "The Success Principles" is packed with so many gems. It's like a dozen of the best personal development books in one. Jack Canfield is a master manifestor and so inspiring. Enjoy!
Divine Wisdom at Work: 10 Universal Principles for Enlightened Entrepreneurs

Watch Video Here: http://www.amazon.com/review/R23IKODSDSGP6W This book was instrumental in my personal transformation! I highly recommend it to anyone who is ready to take their life to the next level. It's packed full of great information and empowers you to go after your dreams! --Adair Cates, Speaker and Author of Live with Intention: Ten Steps to Creating the Life of Your Dreams

Watch Video Here: http://www.amazon.com/review/R13M5ME38MHOZN This video outlines why I love this book - and the particular ideas and excerpts that have made a difference to me. A definite addition to any self-development library!

I bought this for my son who really does not read much. He completed the book and the study lessons. He really enjoyed it.

What an inspiration Coach Tony Dungy is and this book was one I could not put down.

As a Steeler fan who is old enough to remember Dungy as a part of the Steel Curtain defense (but not as large as I remembered!), as a Christian husband and father, and as a Patriots hater who cheers for any team against New England, I had three reasons to look forward to this book, and it was even better than I expected.

Dungy's writing, with assistance by a co-author, reads as mild and humble as his (lets face it) nerdy appearance. Despite, or because of, this to-the-core character, Dungy has succeeded at the cutthroat business of professional football at the highest level. Remember, neither of the teams he has coached had any history of winning before his tenure, and he essentially won a Super Bowl with each team (Chucky Gruden won with Tony's players after Dungy was fired, and you can see what kind of success Chucky has had since!).

One of the amazing aspects of Dungy's book is how wide spread his deep-rooted Christianity was amongst the "nasty" 70s Steelers--Dungy, Dirt Winston, Mel Blount, and Donnie Shell not alone made for one of the hardest-hitting defensive backfields in NFL history, but apparently one of its most mature and consistent Bible studies as well. It is encouraging to read about NFL players and coaches who focus on family and faith, not contracts and crime sprees.

Dungy never sounds boastful or arrogant about his faith, usually demonstrating his life lessons from his own mistakes. My tears spotted the pages of the chapter when Dungy talked about his son's suicide and the rest of the way it was hard for me, and for Dungy as well, to focus on football. As he says in a later chapter, never confuse your goals (winning a Super Bowl) with your purpose (glorifying God).

I needed reminding. Thanks, Tony!

This book is fantastic - I couldn't put it down! I have been a big fan of Tony since he was the coach of the Tampa Bay Buccaneers, because of his presence on the football field. This book is an honest and inspiring account of Tony's life and the trials and successes he has encountered. Thank you Tony for a great read.

The autobiography, "Quiet Strength," of Tony Dungy is appropriately subtitled "The Principles, Practices, and Priorities of a Winning Life." Dungy recounts his life from its beginnings to the present as the Coach of the world champion Indianapolis Colts. A man of proactive faith, Dungy has been able to climb many mountains, from being one of the first black quarterbacks in NCAA college football to one of the first black head coaches in the National Football League.

"Quiet Strength" details key formative relationships, those that helped him to become what he is today. They include his mother, The Most Athletic Dungy, who supported in him in a number of sports; his father who taught him what was most important - not the accolades and memories of success, but the way you respond when opportunities are denied; his high school assistant principal, Mr. Rockquemore, who took a great interest in him and Dungy claims things would have been different if he had not; and his first pro coach, Chuck Noll, who taught him how to win in the NFL and how to maintain family-career balance.

Dungy always viewed his work in football as a means to do something more as a servant of God. When he was fired as the head coach of Tampa Bay, the firing itself was not the cause of shock, but rather, the thought that God was allowing this great experiment of using him as a head coach in the NFL to end. He wondered, what's next? How will God use him, whether in the NFL or not.

I am grateful that Dungy went on from Tampa to win the Super Bowl as coach of Indianapolis. More than becoming the first African-American to win a Super Bowl, this extraordinary achievement provided an excellent platform from which to tell this great story.

Dungy's story is inspirational, challenging, and encouraging - reminding us about what really is important in a world driven by the love of material success. He shows that one can live their Christian faith in the workplace and succeed - even in the demanding fish bowl atmosphere of the NFL. He is a living testimony of one man's faith in God.

"Do you your best and let God do the rest."

This is the complete Vince Lombardi book. The author has left no stone unturned it seems and goes into great depth in looking at what made Lombardi tick.

It is not a shrine to the greatness of Lombardi book, the author does write about the Coach's flaws (lack of attention to family) but it is so engrossing that I was upset when the final chapters on Lombardi's death were being read.

Maybe the book is a smidgen too long, there were times that it seemed to drag a little but all in all, a great book.

Presidential biographer David Maraniss ("First in His Class") turned his attentions away from Washington, D.C., and towards Lambeau Field in this remarkable book. His subject was Coach Vince Lombardi, who took over a losing program and turned Green Bay, Wisconsin, the smallest market in professional sports, into "Title Town, U.S.A."

Immediately prior to Lombardi's acceptance of the head coaching position, the Packers managed to win only a single game in an entire season. In short order, Lombardi made Green Bay synonymous with victory. The trophy given to the team that wins the Super Bowl is now named for Lombardi. The Packers won the inaugural Super Bowl and repeated the following year under their celebrated head coach.

Lombardi was a star player for Fordham when that university still had a football program. He developed and refined his coaching abilities at the high school level and he was promoted to assistant coaching positions at the United States Military Academy (West Point) and with the New York Giants of the NFL.

As Maraniss demonstrates, Lombardi enjoyed influence throughout the country during the Sixties: he became a much sought after business conference speaker and Richard M. Nixon even contemplated offering him a place on the political ticket of the Republican Party for a brief time.

This is a superior biography and a document of a time that now has gone.

This is the best sports biography that I've ever read, and is the gold standard by which I rate every other sports bio. I originally read the book when it was published in 1999 and decided to read it again. I didn't realize that I had forgotten so many details. Many of the games discussed I remember like it was yesterday. If you were a Packer's or NFL fan from the 60s this is a must read book.

I'm very skeptical of Amazon's public reviews as I find 80% +++ of the reviewers are too easily impressed (especially business/investment books). Most grossly overrate books. With such skepticism, I did scan through a page or two of the now 138 reviews to see why anybody would give this book < 5. Two compliants said it had too much minutia and wrote too much about Vince's early life. I find that most if not all biographies talk too much about the person's early life and the person's lineage. I usually scan the early chapters of a biography until I get into the person's adult years. On my second reading of this book I picked it up around Vince's time at West Point.

One last point about the author. I've also read First in His Class & his book about Roberto Clemente. Both were excellent books. However, Maraniss did co-author a book with a younger woman, who's title I forget. It was obvious from the reading that the woman had written most of the book and Maraniss wrote little of the book. His name may have been listed as a co-author to sell books.

I couldn't help feeling that I was right there in frozen Green Bay, in the 1960s, at one of the Lombardis' Sunday post-game cocktail parties, and everywhere else Vince Lombardi went in his life, while reading this great book.
It's a great read, very vivid, about a great coach and (as Maraniss illustrates) not the greatest father in the world. In other words, a portrait of a human being who did great things with his work, but who had foibles like everybody else.

I picked up this book after hearing a strong recommendation. I knew next to nothing about Vince Lombardi, other than that he was an excellent football coach. Very glad I bought the book as this was a particularly engrossing biography.

The author was very thorough in his research and traces Lombardi's life in detail for his full nearly 60 years. He provides a lot of detail on Lombardi's strengths and weaknesses. At times I wanted to slug him and tell him to quit being so intense about football and pay more attention to his family. Other times, I found myself admiring the daylights out of him. It is astonishing to think he could take the most losing team in football and turn them into major winners in just one season.

There's a lot of food for thought in this biography. Is winning really so important that you should sacrifice your family and your health? Is success really success if you never enjoy it? As a recovering perfectionist, I saw many powerful examples from Lombardi's life about why I DON'T want to be a perfectionist! Nothing is ever good enough, and you never, ever get to be happy. That is one lesson in Lombardi's life that really comes blasting out of every story.

If you like biographies, you will really enjoy this one. Glad I decided to pick it up.

Jan Dahlin Geiger, author of "Get Your Assets in Gear! Smart Money Strategies" Get Your Assets in Gear! Smart Money Strategies

Joe Eherman has captured what is wrong with sports. This is a must read for all coaches.

I had heard that this was an amazing book from so many people and I was definitely not disappointed - what a great story of what God can do through the life of one man wholly sold out to His glory! Marx is a journalist who grew up as the ball boy for the Baltimore Colts. One larger-than-life figure on that team of the 70s and 80s was Joe Ehrmann whose life took a radical turn when his younger brother passed away from cancer. After years had passed, Marx once again reunited with Ehrmann and was struck by what he found - the flamboyant football star was now a coach and mentor to young men using the game of football to teach about the necessities of life. Ehrmann's life was now invested in the lives of others teaching these young boys how to be men - Building Men for Others is the name of his program, but it's much more than a program or a set of principles, it's a way of life, a way to see others, a way to live that completely transforms others around you. The book was a great read and should be near the top of "must reads" for every father and coach.

It has been such a long time since anything I have read has spoken to me like this book did. The writing itself was run of the mill, usual sports cliches (some parts read like a sports illustrated piece) - but the message is its strength. After reading it, this book would not leave my consciousness. Days later I had to go back and read passages again, Joe Ehrman's "Building Men for Others" concepts invading my thoughts at all hours. Honestly, I do not even know how this book ended up on my bookshelf. One day I needed something to read and found it sitting there. Only hours later I am left dumbfounded, reflecting on who I am and ultimately determining that I could be doing much more with my life and perhaps finding satisfaction I never knew possible. Please read the book, you'll be glad you did.

I purchased this book for my husband for Christmas. My husband does not read books normally, but he loves sports, so I felt this one was fitting. He read it within a week or two and passed it on to a co-worker. It is a book about life, and he actually was quoting from it after he read it. He loved it and wants our boys to read it too.

Do you have someone in your life that just inspires you? Are they a man built for others? In Season of Life, there is a true man, a man built for others. The book is an inspirational nonfiction book and Jeffrey Marx, the author of the book, is a ball boy for the Colts because he had a tennis camp across the street of the Colts stadium. He becomes friends with Colt Joe Ehrmann. 15 years later, in Baltimore, Maryland, around 2000, Joe is an activist for the needy, and Joe and Jeffrey meet again; much has changed about the two. I like this book because it is a useful book, because it is about friends, I say this because on page 83 Mike and Ambrose, two players on the team talk to each other after a loss, "'I'm proud of you, man' said Mike. `I'm so proud of you too." Said Ambrose". This is showing the friendship displayed. The book is being a man for others, meaning you must be caring towards others, which is the theme. The quote also supports that, because they are being men built for others by being true friends. That quote shows what inspirational value this book has, and why I like the book. This is a good book for 8th graders and older, and is useful for all.

I bought this book for my student/athlete son. I had him read the book and find five things that he could immediately apply to his life. The book is written in such a manner that the parallels between sports and life are seamlessly interwoven. By using sports as a platform of relativity, I feel I am raising my son to be a confident and responsible man. This is a must-read for fathers and sons.

This is one of my favorite books of tidbits. Basically coach Wooden gives his ideas on life, hard work, sports and manners. Through different stories of his life and experiences.

It really was a pleasure reading this book and I feel that the philosophy of coach wooden, based on hard work, trust, learning and being a good person is straight forward and a throw back to simpler values.

I have never heard of John Wooden until last Thursday. This book was recommended to me by two friends, as first I thought how is a retired basket coach going to give me some direction and clarity on life? WOW!!!!! Once I started reading it, I couldn't put it down! I took to every word and read it in one evening (not a long read, but it makes you ponder over each sentence) and I was really sad that the book was coming to an end. It's an amazing book, I HIGHLY RECOMMEND it anyone no matter where you're at in life. This is a book that I will refer back to time and time again throughout my life (I just know it!).

John Wooden has been blessed with such wisdom and he has used this blessing to build up and influence millions of people, young and old. I have many books by John Wooden and even though I usually buy them sight unseen I know I will never be disappointed...and I never have. This particular book is jammed packed with wonderful, thought provoking quotes and stories. I will treasure this book, along with all his others, forever.

Early in my coaching career, I was looking for a "style" and "philosophy" to call my own. I heard about "Wooden" from a friend - I read it and I instantly connected with Coach Wooden's words and lessons. His approach to coaching as "teaching," both on and off the court, resonated with me and the way I wanted to coach.

When I first read the book, I immediately incorporated Coach Wooden's quotes into all my talks with my teams. They affectionately referred to "Wooden" as the "bible" and many of them all went out and bought their own copies.

Now, I present my players with a copy of "Wooden" as soon as they make the team. The ones that read it all come back with a twinkle in their eyes - its a look of joy and understanding. I don't quote from Coach Wooden as much as I used to - I've found my own "philosophy" and "style" - but, if I ever hit a rough patch, the first person I go back to is Coach Wooden and his teachings.

More than a book, this "How-To Guide" will help you hire GREAT people - every time. Hire With Your Head teaches you how to define, locate, attract, interview, assess, negotiate, and close A-players. The concepts contained in Hire With Your Head give our organization a strategic advantage over our competition. Understanding Adler's concepts are mandatory for our entire recruiting team. You can't go wrong with this book... order it today!

Ryan Cook, SPHR
VP Recruitment Operations
Sparqpoint Solutions

Hiring with your Head is an excellent resource for new recruiters and veteran recruiters as well. For me this book gives me the big picture of the recruiting process. We may be doing some of the steps correctly but if wee can not see the big picture of how it all works together you are very likely wasting time. The performance base hiring process has helped me adjust my own interviewing and I am already seeing results. It has been fascinating to see how it really works.
Mandy Calvert
Executive Recruiter
Premier Executive Solutions

Yes, I have been a big fan of Lou Adler, I have registered to his website and they always have interesting articles and web casts.

The book was detailed, well written and very informative. I have many years recruiting experience and his book was very welcoming. A good to have book.


Thanks for the continuous support Mr. Adler!

If you have the opportunity to attend his webcasts, please do so.. He is a definite leader in his profession.

Thank you Lou Adler. Hire with your Head is a great resource for recruiting. This book not only explains why you need to use performance-based hiring but it tells you HOW to follow through with implementing the process. This book is going to be an excellent tool for me to utilize in coaching my hiring managers to help me create accurate job requirements based on Performance Profiles. Hire with your Head is a great resource for any person involved in the hiring and screening of potential employees. I just wish someone gave me the book earlier in my career!

Hire With Your Head: Using Performance-Based Hiring to Build Great Teams
Fairly new to recruiting, this book is a must have for all hiring managers. It is an invaluable tool for any individual given the great responsibility of hiring for any organization.

I have 6-8 weeks left of my pregnancy and started to read this book and bookmark pages for my birth partner, my husband. Reading now, I think this book is very beneficial and will be very useful for us when the time comes to deliver our first baby. It was recommended by my midwife and I am glad I listened to her.

This book is a great resource for anyone about to give birth or attending a birth.
It really goes into detail about "how it works", what can be done to help the mother, what might help alleviate birth discomfort, birth scenarios etc.. Very helpful, either as a supplemental reading for a birth class or as a very good substitute for one. I would definitely recommend you buy this book!

I loved this book I read it cover to cover in less than 3 days I found it very informative and the highlighted pages would be very usefull in the labor and delivery room. I look forward to being able to use it during the actual delivery

This is our first pregnancy, and my husband is honestly more nervous than me! Letting him know what to expect is great for him.

This was one of the best purchases we made in terms of labor and delivery for our first child. Well worth reading for the mom-to-be and anyone else who is going to be involved in the labor and delivery.

For young and inexperienced players, Ted Williams' name may no longer hold the magic it did when I was growing up and playing baseball. But most of us "old-timers" will still remember that Williams was the last professional ball player (in the MLB) to hit over .400 for a full season. So when my Little League aged son was struggling a bit at the plate a season ago, I broke out my copy of Williams' The Science of Hitting to look for some kernel of wisdom that would help my son get out of his slump.

But, the first line in the book is an admonition that today's best hitters fail more than they succeed "...even if you're a .300 hitter...you are going to fail at your job seven out of ten times." This statement is at once encouraging as well as discouraging. That is hitting in a nutshell (triumphant in success yet unbelievably humbling and potentially discouraging in failure) and any good player will need to remember that success as a ball player is measured a bit differently.

The admonition out of the way, Williams' book splits the topic of hitting up into two basic parts--first, the physical mechanics involved in hitting; second, the mental duel taking place between the batter and pitcher.

Much of what is written in the book is the result of Williams' conversations with great hitters of the past. As a result, much of the advice in the book is shared in the form of readable anecdotes, which make the book easy to read and enjoyable for baseball aficionados as well -- where else are you going to learn about Harry Heillman's philosophy of hitting?

One of the primary keys to Teddy Ballgame's success was his swing. The best "old-time" hitters (and Williams was certainly one of them) had a nearly a flat swing plane, flat wrist-roll and a low, rather than high finish. Most of today's hitters' display an upper cutting arc and high finish to their swings. Yet, in the "dead ball" the old-timers managed to wrack up nearly as many homeruns but had much higher batting averages and strike-out to hit ratios. This ended up being the clincher for me. I noticed immediately that my son had started trying to uppercut the ball so he could hit more homeruns (after hitting his one in his first at-bat of the season).

We started working on having him hit line drives and sure enough he raised his average from .175 to .403 by the end of the season. Then this season he kept the swing we worked on and ended up hitting .390+, but also leading the league in home runs, finishing with 22 (including 6 in the post-season).

The other thing that Williams writes (which is often misinterpreted) is that he'd never swing at a pitch he hadn't seen before. Often time people will swear (incorrectly) that Williams never swung at a pitcher's first pitch. Williams was, if nothing else, a student of the game. He intently studied pitchers watching them warm up, watching them from the on-deck circle and mentally replaying previous at-bats in his head. When he stepped into the batters box he had a game plan and he had a good understanding of what a pitcher threw and when. My son used this part of Williams' game as well and it was fun to watch him "studying" the opposing pitchers.

Thank you Ted Williams! My son, whose name is Theodore William by the way, earned the nickname "Teddy Ballgame" from his coaches and teammates as well.

Williams text in The Science of Hitting is accompanied by the wonderful pen and ink illustrations of Robert E. Cupp. These drawings and other explanatory photographs to help illustrate the points Williams is trying to make and really enhance the book.

If you are a player, coach or just a parent wanting to help your son or daughter improve their game, this book is a must have!

I WAS FORTUNATE TO HAVE READ THIS WHEN I WAS LOANED A COPY FROM HIGH SCHOOL COACH - UNFORUNATELY I NEVER GAVE IT BACK, UNTIL NOW - BUT I DID SHARE IT WITH MY COUSINS AND THEN SONS AND DAUGHTERS - AND NEPHEWS - ALL TO FANTASTIC RESULTS...THIS IS THE HITTERS GUIDE BY THE GREATEST HITTER OF ALL TIME...THANK YOU TED WILLIAMS - AGAIN AND AGAIN...

Nice read, talks about a ton of ideas for hitting better, have used some of them, and have noticed improved power to the opposite field.

Ted Williams was the second best player of all time, anytime he speaks or writes about baseball, it's in your best interest to soak up the info.

- I think this should be the first book on hitting any baseball player reads.
- Should be "The ART of hitting." Very little, if any, science in this book. Mostly stories and tips from Ted Williams.
- Ted Williams makes a great point that 50% of hitting is from the neck up. Many players are physically capable of hitting a baseball but lack the confidence to do it in a game. Mr. Williams gives some very good information on developing game confidence.

This book, along with "The Art of Hitting .300" by Charlie Lau, simply belongs on every ballplayer and coaches bookshelve. This book is rather simple in format, yet loaded with subtle tips and techniques.

Are there books that may be better? Absolutley.

However, these two books are the foundation on which all others are built.

If you dont own it, buy it!

In a world saturated with stories overcoming life challenges, Remember This Titan delivers a message unlike any I have read.
Steve Sullivan's ability to capture the essence of Coach Bill Yoast while weaving in an out of the life narrative is remarkable. He has cleverly captured in words, the essence of a man who made it his life's commitment to make a difference and inspire. Sullivan has beautifully portrayed with drama, insight and humor, the life of a man whose unwavering commitment to others enabled them to prosper- all became better, some became great. Many went on to positively impact on other's lives and for this, Sullivan's book is a brilliant reminder that the `Domino Effect' can be a powerful force.
Although Coach Bill Yoast is in the twilight of his journey, Remember This Titan and the wisdom it delivers is a legacy that will live forever.

A friend sent me the book as gift. She said it would change my life. She was right. It took me on a glorious trip. In a world filled with deceit, fear, anger and lost people Remember This Titan shows how one man can make a differance. Remember This Titan is a story that delivers integrity and courage in abundance. Coach Bill Yoast is now my hero. Remember This Titan is triumph and should be required reading for anyone looking to navigate life with a sense of purpose. Five Stars is not enough.

This is a great motivational and uplifting story. A must read for teens and parents alike!!

"Remember This Titan" is an excellent story of an American hero. In a time when personal glory is mainstream, Bill Yoast was not only an inspiration to a community but to the nation as well. Absorbing every word of a simply beautiful story of a no-nonsense man, I learned that, "In navigating life, the best lessons are learned when the riding gets rough". Not only do I believe in the philosophy of life according to Coach Yoast but our entire youth organization and metro area are looking forward to having Mr. Sullivan and Coach Yoast motivate our young men for our 2006 football season. I look forward to meeting Coach Bill Yoast and Steve Sullivan in August, (www.greenmountainfootball.org) and showing them that the TITAN theory exists in Colorado. Steve Sullivan along with Bill Yoast are truly the cornerstone of INSPIRATION.

Remember This Titan, is a wonderful accounting of Bill Yoast's life, ups and downs, the expected and the unexpected. It is the story of a man who LIVED decency long before it was fashionable. The success of the team, both on the field and in their interpersonal relationships, was nurtured by the presence of this fine teacher, leader and coach. In a time when schools go out of their way to emphasize that character counts, this is a fine, enjoyable book to share with the children/students in your life. There are so many valuable lessons, from Mary's impact on Coach Yoast to the profound influence of Raymond Tetfeller on Yoast's young life. This book is beautifully written. It flows with astonishing honesty from humor to heart-wrenching pain. Sullivan has an obvious knowledge, understanding and respect for Coach Yoast. As if all of the above isn't enough, there are action plans and lists of invaluable facts in the back. Remember This Titan is a great read which has had a lasting impact on me. p.s. I had a student at the end of the year say, "Hey, Ms. Stewart are YOU reading a football book, cool!" Enjoy.

The Business Playbook: Leadership Lessons from the World of Sports by Brandon Steiner does a tremendous job of explaining why it is important for one to set goals, as well as telling you what steps you can take to help you in achieving your goals. The book is well written, with a good amount of actual sports stories featuring some of the biggest names in sports. One downside is that many of the athletes discussed in the book play or played on teams based in New York. I would assume that is because the Steiner's business is located in New York and therefore these are the athletes he has the most contact with. The stories that he does tell about the athletes, however, are closely related to the lessons he is trying to teach in his book. Seeing the success that these athletes have had is a great motivator for the reader to try to accomplish much the same success in business instead of on a playing field.

The book is broken down into chapters, and each chapter essentially highlights a different principle that one can use on the road to success. Within each chapter every principle is broken down even further into various sub-topics. Although some of the sub-topics may not flow together as well as they could have, this style made the book very easy to read as well as understand. None of the information in the book is too complicated for the average reader to comprehend, and all of the information is explained very well.

By associating success in business with success in sports Steiner does a tremendous job in offering a book that is fun to read as well as a book that offers real lessons in business and leadership. Everyone who is at least in part a fan of sports and works in a business field should take the time to read this motivational book. By reading this book you will be able to tie aspects of sports into your business career in ways you may have never even felt were possible.

The Business Playbook is hands down the best motivational book I have ever read! Anyone who reads this book will take at least one valuable lesson that they could use in both their business and personal life! Mr. Steiner has a true sports marketing mind, and in my opinion is the best in the business! Keep up the good work!!!!!!!

I thought this book was very intuitive. It really made think about my future goals, and how I should approach them. It is a good reading for anybody who wants to be successful in what ever they want to do. Being that I am a big sports fan I really appreciated the sport figures and events that brandon used as analogies. It should be required reading for buisness students and for anybody who wants to move forward in life. Great book!

This book does a nice job of motivating you toward your leadership aspirations, but many times I felt like I was back in Jr. High school and was listening to my teacher tell me stories of when he was growing up. With all the author's experience and interaction with such high-profile icons of this generation (and a few past), I would think he could have transferred his leadership skills in a more adult and interesting way. Overall, the book was OK.

I was lucky enough to read this book after the CEO of my company asked me to purchase it and write him up a quick synopis. It was a quick but powerful read and by the end of that same weekend my senses were ablaze with newly kindled hope and inspiration!

Brandon Steiner has a great sense of motivational ability, and unlike some who give advice with an heir of condescension, he has an amazing ability to strike a chord with the reader through highly assimilable, digestible prose and imagery. He presents a theme and then illustrates it anecdotally. In his line of business one can only imagine the stories you'd have after working so closely with such colorful clientele. At the end of each chapter there is a summary and a closing paragraph or two which ties all the subject matter together.

The book is divided into key principles: "Start with a road map; Find your niche; Wake up nervous!; Know your purpose; Go the extra mile; You never know; Get focused!; Nothing changes if nothing changes; It's not what happens, it's what you do with what happens; and finally, See success as a habit." I saw so many points therein which had immediate relevance to my life and my future goals.

I am very glad to have read "The Business Playbook" and strongly advocate to anyone who reads this to pick yourself up a copy. You'll be glad you did.

Michael G.
NY, NY