Professional Books

Great book whether you write proposals now or will be doing so in the future, good reference as well.

The book is an easy read and provides me with the needed understanding of developing an RFP and template.

There are literally hundreds of good books on proposal writing, but only a tiny handful on writing RFPs. From among the handful this book stands out for a number of reasons:

(1) It clearly described the RFP process from start to finish - and RFP development is a process with a defined life cycle.

(2) The author goes well beyond the immediate objective of writing an RFP and managing the process by including thought-provoking material on post-award vendor management. This material sometimes escapes the RFP development team who is more focused on getting to the award milestone without thinking about the post-award ramifications.

(3) It's not boring - the writing is lively, and the material is presented at a fast pace. The pace, however, does not leave gaps. Every facet of the RFP process is covered in sufficient detail.

In addition to the above, the approach set forth in this book is consistent with best practices in RFP development. I especially like the copious checklists, the RFP roadmap, and the way illustrations are skillfully used to reinforce concepts and advice.

Note that the focus of this book is information technology and software acquisition. Some of the material is unique to those domains; however, the basic principles and RFP process can be used for virtually any type of RFP, from office services to purchasing furniture.

Overall, this is the one book I recommend for RFP development. If you are an IT professional, regardless of role, the chances are you will be involved in this process at some point in your career, making this book a valuable addition to your library. If you have recently been assigned to an RFP team you should get this book as soon as possible, and use it as your compass and blueprint if your organization does not already have a formal RFP process in place.

I bought this book because I was to lead a group in developing an RFP but had no experience with RFP's. I don't know how this book will meet the needs of anyone with a lot of experience but I am extremely impressed by its readability, organization, and applicability. I'm still working on the project but have gotten good feedback on what I've developed, which I could not have done without the guidance and information in the book. It is logically sequenced and appears to cover all bases, though someone with a lot more experience would be better able to assess this. Impressed? Very.

A great resource for preparation and review of an RFP. A helpful guide for people with and without RFP experience.

Add this to your collection of professional development books; you likely won't be disappointed - but remember, like anyone who is good, they make it look easy.

I'm a software developer and have a lot of experience writing Vision- and "Use Cases"-documents.
Writing these documents is not a big deal, however to make the customers read
"Use Case"-documents and provide feedback is much more difficult. But without feedback
it is not possible for a developer to write correct requirement documents.

I ordered this book because I liked the word "collaboration" in its title. It implies
the importance of working together with the customer in order to get the requirements right.
As I expected the author concentrates much more on the process to elicit proper requirements
rather than on the notations of requirements models such as UML. The best way to collaborate
with customers is to have structered meetings the so called workshops.

The book is divided into following three parts: "1. Overview of Requirements Workshops",
"2. Requirements Workshop Framework", "3. Requirements Workshop Design Strategies". Especially
the 2nd part contains a lot of detailed information and sometimes it is difficult not to get
lost. But part one and three are quit easy to follow.

Only in part one is a chapter which describes the different requirements models.
They are categorized according to their view, focus and level of detail. After reading this chapter you
know when to use which model. "Use Case"-Models are the most popular requirements models.
However, there are software projects in which other requirements model are more appropriate.
This chapter gives you an overview of the 19 different models.
Although a brief summary of every model is provided there is no example. If you want to know
the details of these different models you have to look for other sources of information.

The rest of the book concentrates on the prepartion and facilitation of workshops. A lot of useful
advice is given on how to manage people, content and processes in a workshop. Most of the
content of the book is aimed at facilitors of workshops. If you have nobody in your company who
has the necessary skillset to facilitate workshops, the author recommends to hire someone from
a consulting company, who can do this for your workshops.

On the author's website there several useful templates and guidelines which help you make your
workshops more successfull.

This book is a recommended reading for everyone who is responsible for the success of a software project.

In Requirements by Collaboration, Ellen Gottesdiener shares many years of experience in running requirement workshops. In this area, Ellen might be one of the most experienced facilitators in the world.

The author provides a framework for organizing requirements workshops. The framework is based on getting six Ps right. The Ps are "Purpose, Participants, Principles, Products, Place and Process". For each step it describes typical things that need to be done. First establish a share purpose. Find the right participants for the workshop. Set the principles and ground rules. Decide what work products to create (the book provides an excellent overview of work products used in requirement analysis). Define the requirements for the location and decide where to hold the workshop and decide the process to hold it.

In each steps, the author provides great tips and insights from her experience in facilitating workshops. In the later part, some strategies of requirement analysis are presented and the book ends with some case studies.

Overall, the book is well written an easy to read. The requirement workshop framework, at times seems overly complex and certainly would need to be tailored to the specific situation. However, I think this could not have been prevented when talking about a generic way of holding requirement workshops.

In Agile Development, requirement workshops are one way of doing requirement analysis and spreading the requirement analysis over the whole project. For these kind of workshops, this book is probably the only reference, eventhough the book itself does not cover this very well. Therefore "requirements by collaboration" is a must read for anyone who wants to do requirements workshops.

I found this book to be an invaluable help over the last few years that I have been running workshops with business people and users. It is concise and full of tips and how to's that are of great practical value. I can not recommend this book enough. I am a technical architect who has been thrown into the requirements and the domain traditionally inhabited by Buinsess Analyst and their ilk. I have used this book as a guide to run requirements workshops, business process workshop and scoping workshops. top book.

This book is about running requirements workshops and more. Requirements workshops are an important tool for understanding what you need to build. The techniques in this book will be useful in many other group discussion settings, and will help you have more productive meetings. The book discusses, among other things, roles in workshops and decision rules (deciding how to decide). Each chapter ends with a list of excellent references that you can use to probe further on techniques. Anyone who is involved in group decision making should own a copy of this book, read it, and refer back to it often.

Excellent, excellent book! I have been in aviation for 20 years as a flight attendant at three airlines. The variety of quotations is excellent. The book makes me appreciate aviation even more. These are exciting times and this book helps me navigate the past and apply great quotes for my continuing aviation career.

I am very thankful for this book. I will keep it by my bedside and take it on trips.

I bought this book as gifts for my rc- aviation friends and it was an instant hit! This book makes an awesome bathroom quote book- or a lovely coffee table book. It is small but thick. A great read. I gave it 5 stars, but I will say that I expected pictures to go along with the great quotes.-this is just a minor flaw. Most probably wouldn't expect pictures anyway. The words inspire scenery in the mind by themselves. Definitly worth the buy!

My husband likes to fly (we have a small plane) so I thought he'd enjoy this book even. He loved it! And I loved it too I n=must say. Its a terrific collection of quotes the reference or talk about flight and flying. The quotes are organized into chapters: high flight, magic & wonder of flight, predictions, first flights, air power, combat, bums on seats, cliches, misc., piloting, safety, space, women fly, last words. There must be hundreds of quotes in here. There are some photographg (B/W). Its a terrific collection! Highly recommended!

My father was an air traffic controller (firstly in the air force and then in civil aviation) so I grew up around airports and aeroplanes.

I can just sit with this book for half an hour any time. It is a wonderful combination of humour - "Airplane travel is nature's way of making you look like your passport photo." (Al Gore) - might be my favourite. But there is also the deeply profound and quite moving.

It'll be a well thumbed and much quoted book for years to come.

Flying is a PASSION and "Slipping the Surly Bonds" is a great book for anyone who shares that passion....

This is a must read for pilots or ANYONE interested in flying or connected with the aviation industry. It is NOT a " sparse, flowery book of aviation poetry," - it is a very thorough book of aviation history in the form of various quotes. I would estimate that there are approximately 1000 quotes contained in this easy to read format.

This book makes a WONDERFUL gift for pilots and those who have always been fascinated with flying. However, unlike most books that contain a few poetic lines on each page - this book centers more around historic and literary quotes. Although it is more than a "coffee table" book, it is certainly a book that would easily interest most guests.

"Slipping the Surly Bonds" is divided into 14 areas and has an index for easy referencing. Areas of interests include: First Flights, Magic and Wonder of Flight, Air Power, Combat, Predictions, Piloting, Safety, Space, and Women Fly and more.

As a female Vice President of two small Aviation Companies, I have often searched for gifts for pilots, etc. who have been difficult to buy for. I have never gone wrong when purchasing this book as a gift.

A solid overview of the emerging field of collaborative and shared leadership. Joyce provides insight in a book that is thick on content and coverage while being economical with words. I have found other peices helpful, like the audiobook and website which includes practical skill building tools and helpful links.

This GEM of a book is "fetchingly" elegant, brilliant and useful.
Mr. Joyce is a superb tactician and artist in how he superbly,
succinctly and simply, uses his wise words of the everyday in the workplace to create useful knowledge for the day-to-day practitioner of organizational and relational leadership. His book is well-crafted and offers realistic lessons for anyone interested in becoming a "catalytic companion" at work and play. All the "white" space he uses in the page layout allows the reader to comfortably insert themselves into his message and get the meaning of the book from within. And, it's internet interactive too. Great job, Mr. Joyce, I've already ordered ten copies
to give to my friends, work-mates and clients. Thank you for an original breath of organizational fresh air!

[...]

In Teaching an Anthill to Fetch, Stephen Joyce gives us a new paradigm for work and life. The purpose of the book is to enlighten us to the benefits of Collaborative Intelligence (CQ). Actually he makes a very strong case that we must embrace CQ if we are going to achieve the most from work and life.

Stephen uses the ant and the anthill to illustrate and contrast the difference between the ways of nature and how most individuals act. We need to realize that "at the most fundemental level all natural system are cooperative rather than competitive". The ants, while a very basic life form, by cooperating can accomplish wonders. Humans on the other hand, while extremely complex and highly developed, struggle in so many areas of life simply because we compete with each other rather than collaborate.

While the book's primary purpose is to teach the value of collaboration, it really is much more of a manual for developing or improving your life. Stephen starts with examining our belief system. "Our belief systems control the way we live. Beliefs make good servants but poor masters." Too often, we let beliefs master us, instead of being our servants.

The book is filled with meaningful quotations tied to the subject being discusses. There is a wealth of wisdom in the book. There is really so much wisdom that it would be difficult to absorb it all in one reading.

Some of my favorite bits of widsom are:

"The only happy people I know are the ones who are working well at something the consider important." Abraham Maslow

You can "survive any how if you have sufficient why." Nietzsche.

The book is well written, easy to read and has very important exercises at the end of each chapter. Also there are references to his website for "Go Deeper" on many subjects covered in the book.

The world is changing. The old system of command and control no longer works. If you are going to survive and thrive in today's more complex world, you must learn to collaborate. This is a wonderful guide to the new paradigm.

One word of caution, reading it is not enough. Take action on the lessons that are contained in the book.

This book reads as if a really engaging, curious and bright gentleman took a look around his bookshelves; pulled out the full range of quotes, tips, models, favorite stories; and then jammed them all into a big old shining aluminum can and painted "Collaborative Intelligence" on the front.

To be clear: "Collaborative Intelligence" is a GREAT way to market the stale old cliches of teambuilding. And no one who does leadership or organizational development should EVER get points taken off for writing the obligatory book to accompany the lucretive consulting gigs. But try as I might---I really couldn't find anything really new here. NOT that Joyce is putting anything out there as new. He is very respectful of citing his sources. And he does add value making the work of Senge or Sharmer perhaps a bit more accessible (although I always found the Senge "Field Books" to be extremely accessible. And "Presence" is a book I'd call brilliant.)

As it appears this book will sell---perhaps he can now afford a ghost writer or even an editor. There is a conceptual muddiness that runs through the book. One quick example: Joyce cites "Perception" as being one of the 5 elements of Perception. (page 30). On page 129 he introduces a question (and it is an important one) that he tells us "runs through the whole book." Mr. Joyce---why did you wait till the middle of the book for that?

That's the frustration---the guy really is good. The book really has a core sense of having a message that is vitally important on all sorts of levels. But the book itself is full of half formed, cliches (see the chapter on "Communication")and platitudes that get in the way of his message.

Look for his NEXT book. I'm betting that should he decide to partner with some of the folks he's read---he'll have something important to say. Maybe even something new and conceptually sound.


Roger Wright
Leadership and OD Consultant

I read a lot of business books. I mean a LOT. I even write one occasionally. What Stephen Joyce has done with this book is quite extraordinary. It's rare that we discover a TRULY new way of looking at how the world works. That's exactly what this book does. Joyce practically compels you see and act on new solutions and opportunities. I really think that this is one of the best and most useful books that I've read in a very long time. I highly recommend it.

This is a very good book. She really does give you all the inside secrets in the world of HR. So much eye-opening info. I couldn't put the book down. I am recommending this book to my friends and family members. She talks about companies "secret criteria" when it comes to hiring and why they will never tell you the real reason you didn't get the job. She also talks about resumes that stick out and help get the interviews. She talks about why you should never quit your current job in order to spend more time applying for jobs. Really great info. This is the perfect book for someone who has been applying everywhere and can't understand why s/he has never received a phonecall or only receives rejection letters.

This book was worth its weight in gold for my husband's job search. After two long years looking for a job, my husband was incredibly frustrated and discouraged. He was an experienced legal professional with excellent credentials, but employers just didn't seem interested in his resume. He knew that he had to be doing something wrong but had no idea what. Then he got Cynthia Shapiro's book. Talk about results! He read the book in one weekend - applied all of the suggestions - and suddenly everything changed. Now he had interviews, call-backs, just an amazing amount of interest from potential employers. He quickly landed his dream job, and got a substantial salary increase in the process. (Amazingly, even now, companies are calling him with requests to schedule "back-up" interviews in case things don't work out with the company that he ended up joining.... can you imagine??) I only wish my husband had this book at the beginning of his job search. Folks, if you or someone you know is looking for a job, Cynthia Shapiro's book is the real deal. It is an amazing resource for job hunters, and IT WORKS.

Outstanding! I read this book from cover to cover on the same day. It is very easy and fun to read. The content of this book is eye-opening and the author has done a great job to share the insider secrets from preparing the resume/cover letter, interviews, offer negotiations, things to pay attention after being hired. I also highly recommend her other book "Corporate Confidential", the author listed the most common mistakes ones ( employees and managers) can make and how to avoid them. Excellent job!

What Does Somebody Have to Do to Get a Job Around Here?: 44 Insider Secrets That Will Get You Hired

You are not ready for your interview is you a recent graduate, a 10-year veteran of the job market or a vice president of an organization.

Why because the rule change in the human resource office every year. The rules companies have for filling their employee needs have changed and they do not want you to know these rules.

Be one of the few that understands it's not the best one qualified who gets the job but the "last man/woman standing" that gets the nod.

Create the halo affect early and watch the competition disappear. Make it easy for the HR interviewer to fall in love with you and what you can bring to the company.

For get about your resume but pay attention to the WIIFT...what's in it for them complex of hiring. be the best possible fit for them and you get the job. Fit is not just a resume but the entire employee.

Read the book and get ready to excel in your personal career journey.

Be well and live, as you cannot fail.

I saw Cynthia Shapiro on CNN promoting "What Does Somebody Have To Do To Get A Job Around Here?" and really liked her warmth and articulacy. Needed a job, bought the book. What a fast, entertaining, and profoundly helpful read.

All the nagging questions I had about a process I didn't understand--even some issues I didn't know existed--were laid out in a very clear, friendly, and enjoyable format.

I had read some reviews on this site saying that Cynthia Shapiro does free consultations and even calls back on the same day. I found myself in a confusing situation during a job offer (a company I like, but at a much lower rate than they advertised). I left a message for Ms. Shapiro and she called back promptly, gave me a pro's perspective on my situation given my salary history, and some great ideas for negotiating nevertheless.

I am so happy with this product and very much hope to have the chance to work with Ms. Shapiro in the future.

This is a text book of modern negotiation. A great place to start your studies for the classic ideas, or a great place to go for the expert looking for fresh ideas. This book is worth while because the method works! Basically, the authors use the most advanced problem solving approaches and apply them to the study and practice of negotiation. Nice work!

Most books on negotiating fall into the win-win or win-loose categories, or some hybrid, but all of these focus primarily on the face-to-face tactics at the negotiating table. This book distinguishes itself by focusing not only on at-the-table tactics, but also on two other critical dimensions: 1. deal design, concerning value, substance, outcomes, and occurring "on the drawing board" and 2. setup, concerning architecture, and happens away from the table.

The authors delve into each of these three dimensions (tactics, deal design, and setup) in great depth, providing a powerful analytical framework, cases, and numerous guidelines and creative insights. This is a an outstanding and substantive book!

For an experienced business negotiator, this paints a broader, "global" negotiating paradigm that is well worth read.

Not as readable as "Getting to Yes" or "Getting Past No", but very well-written. Not too academic, but deep enough for the professional negotiator. Accessible for those first being exposed to the topic.

Most books on negotiation combine the hardball win-lose tactics with the more effective win-win approach. 3-D Negotiation is different: it adds a new third dimension to negotiation, mainly the need for developing a dynamic strategy on how to set up and shape the optimum situation and overall conditions for negotiations (away from the table), and well before negotiations start. Of course, the authors believe that negotiators must employ all three dimensions as needed during most negotiations.

This new third dimension includes, among other things, "acting to ensure the right parties have been involved, in the right sequence, to deal with the right issues that engage the right set of interests, at the right tables, at the right time, under the right expectations, and facing the right consequences of walking away if there is no deal."

Here is real-world example of acting to ensure the right parties and the right sequence: A US firm was looking to establish a joint venture in Mexico and had identified three potential partners (one excellent, one good, and one that barely meets the set criteria). Should this firm start negotiations with the best prospect, and if those negotiations fail, then move to the next, and so on? Or wouldn't it be far better if this US firm makes it known in the industry (in Mexico) that they are looking for a joint venture partner, and induce these three prospects to come to the US firm? Negotiating simultaneously with the three potential partners was indeed better, especially that the US firm set up the negotiation conditions whereby the three Mexican prospects were rushing to compete for the joint venture!

Although this book introduces a third dimension to negotiation, the other two dimensions are also well covered by the authors, with a large number of real-world examples. The second dimension covers designing value-creating deals, including the traditional concept of enlarging the pie, and how to make lasting deals. The first dimension focuses on the tactics at the negotiation table, including problem-solving tactics such as shaping perceptions, setting ambitious target prices, interpersonal skills, cultural empathy, and many other tactics familiar to those who have read traditional negotiation books.

In short, 3-D Negotiation is a welcomed addition to the topic of negotiation, especially due to its strategic approach to negotiations. I particularly like the idea of backward mapping the negotiation process, starting with the desired target or outcome, then mapping all the parties, their interests, no-deal options. I was also intrigued by the authors' philosophy and the 3-D strategy of: "Let them have your way", as well as their concept of "Zone of Possible Agreement".

Although this excellent book is written with important and complex deals in mind, the 3-D approach can be indeed applied to simpler deals and negotiations. In fact, the reader will find a large number of examples of negotiations ranging from the simple ones such as buying a car or a house, to the more complex ones such as negotiations between countries, or among large international organizations.

This book is amazing. I have some experience with Flash video and video production techniques, but I felt like I had a lot of gaps in my knowledge. This book covers everything I need to know, and the included code is priceless. If you want a robust Flash player, with auto-detect, auto-update, etc., but don't care to learn the ins and outs of Actionscript, just use what's provided. You'll have Player up and running in minutes.

I ended up sharing the book with our Video Production team, too. They used a lot of the instruction about good compression, proper aspect ratios, and creating alpha channels for FLVs.

Rob Reinhardt is the master of Video deployed in Flash. I was so happy to see he finally has written a book that captures his knowledge, experience, and excellent teaching skills. Rob is clear, concise and you can be guaranteed that he has tested, used and deployed all the techniques he demonstrates.
Bravo!!!!!

There's nobody more prolific and comprehensive in the world of Flash video delivery than Reinhardt. Considering the enormity of topics and goals addressed in this book, he's really outdone himself this time. Essential for anyone interested in serious deployment of Flash video.

this book is a decent hands-on approach to creating video players using AS3 & AS2. Two of the missing things that I think are necessary are creating custom volume controls and handling full-screen mode.

My company bought other Flash Video books, but this book had the ActionScript 3.0 code I was looking for. The DVD included with the book rocks--I've always wanted to test HD footage in Flash, but didn't want to spend too much time looking for huge files on the Internet. The DVD has lots of HD content to use as sample content.

If you want to challenge your mindset, then this book is for you! My book club read this book and the little fictional book gave us greater challenges to become better and more effective leaders. I thoroughly enjoyed the trials that had to be overcome to achieve the desired results. I believe every leader needs to read this book to understand the true value in collaborative leadership.

Absolutely love it! It's funny and has learning points. An easy read. Feels like I'm watching an animated movie. Perfectly suits the need for which I made the purchase. Would definitely recommend to others!

The Aunt and The Elephent really drew me in and surprised me with it's simple leadership lessons that have a powerful impact. I highly recommend this and all of Vince Poscente's books.

A simple but illuminating parable that takes the reader into a childlike state of wonderment that leads to learning some valuable lessons about creating and reaching worthwhile goals. Like Kandee G, Bud Bilanich, Laura Lewis, and Tony Beshara, this guy has a knack, in the realm of motivational books, for sensitizing the reader's mind before inserting real humor and practical advice that works.

One may be disarmed by the fantasy orientation of this book and its ability to stay out of "scenes from the boardroom." I found it refreshing and edifying. Open Your Mind!

Author Vince Poscente's book is an interesting concept that works to bring the conscious (that of the ant) and subconscious (that of the elephant) minds together. This book is relatable in that it utilizes familiar accounts to help you discover your inner fears and redirect your efforts toward a more positive and worthwhile outlook. Because this book is in the form of a parable story, it is easy to follow as it does not contain a large amount of business jargon.

It is too bad that way too many managers, supervisors and leaders in the secular world will not follow the timely and true advise Mr. Sanders lays out in this book.

This is the first book I have read that has the correct way to view the secular world with a biblical reference. With that said, I dare you to read this book AND try some of the points in it and see if your work will not succeed!

An Important Book written by
Dan J. Sanders
CEO United Supermarkets

Reviewed by M. Joyce McMenamin

CALL IT THE CLEVERLY PACKAGED LITTLE BOOK
THAT CAPTURED MY ATTENTION & INSPIRED US TO
CREATE A NEW SECTION IN OUR
LITTLE MAGAZINE!

CALL IT WHAT YOU WILL, WE THINK THAT MR. SANDERS HAS DONE A SUPERB JOB OF POSITIONING THE IDEA THAT "BUYER & SELLER'S INTUITION", COMBINED WITH EMPIRICAL DATA, CREATES A BLENDED SUCCESS MODEL OF THOUGHTFUL & INTELLIGENT PROFITABLITY & LONGEVITY.

SANDER'S GOES BEYOND MERELY MIMICKING PREVIOUSLY PUBLISHED MODELS AND
WE WERE ACTUALLY IMPRESSED WITH THE DOWN-TO-EARTH MODELS PRESENTED IN
THIS NEW BOOK BY THE CEO OF UNITED SUPERMARKETS. NO SMALL FEAT. THE CAREER,THE BOOK, NOR THE SUCCESS OF THE ORGANIZATION. ASIDE FROM THE
"INSIDE THE BOOK" ADMIRATION BESTOWED BY BEST SELLING BUSINESS AUTHORS,
STEPHEN R. COVEY & KEN BLANCHARD, THIS BOOK DELIVERS ON IDEAS THAT NEED
TO BE DISCUSSED MORE IN THE FUTURE. IDEAS THAT NEED TO BE TAUGHT IN BUSINESS SCHOOLS & NEED TO BE PUT INTO PRACTICE BY ANY ORGANIZATION THAT
WANTS TO GROW AND THRIVE, LET ALONE SURVIVE, INTO THE NEXT DECADE.
THIS IS A MESSAGE THAT ALL LEADERS NEED TO HEAR, BELIEVE & PUT INTO ACTION.

SANDERS SHOULD GET A TEAM OF FACILITATORS TOGETHER TO BUILD WORKSHOPS
AROUND HIS PRINCIPLES & TAKE IT TO THE MILLIONS OF MANAGERS OUT THERE THAT
STILL DON'T "GEDDIT". BACK WHEN I WAS CONSULTING & FACILITATING CORPORATE GROUP SESSIONS, I WOULD HAVE LOVED TO HAVE HAD MATERIAL LIKE THIS TO DRAW FROM. SANDERS GETS IT!

WHAT'S THE BOTTOM LINE?

IN A WORLD WHERE TOO MANY, WHO "SHOULD KNOW BETTER",MERELY SPEAK TO THE METRIC-MODEL, IT'S OBVIOUS THAT SANDERS & UNITED LEARNED HOW TO WALK BEFORE THEY TRIED TALKING. SOMETHING MANY PROFESSIONALS SHOULD EMULATE. IN LIFE LEARNING HOW TO WALK, STUMBLE, FALL AND GET BACK UP AGAIN, IS THE NATURAL PROGRESSION TO GROWTH. WHO KNOWS? IF THIS BOOK HAD BEEN AROUND 20 YEARS AGO MAYBE WE'D STILL HAVE A STRONG AMERICAN AUTO INDUSTRY! BY THE LOOKS OF THINGS, UNITED SUPERMARKETS AND THE GROCERY INDUSTRY IN GENERAL ISN'T GOING ANYWHERE... AFTERALL, WE ALL GOTTA EAT, RIGHT?

BRAVO!
UNITED, WE STAND & APPLAUD.

Reviewed by: M. Joyce McMenamin
Publisher, Producer and author of The Integrity Channel [m.j.m. estrada]
Network Abundance sponsored by Sensitive Pie Productions

This review originally appeared in NoNiche Magazine November 2007 Issue

This is a beautiful business book. It really teaches you that your business vision and mission must serve a higher purpose in this life. Your mission should not be money, but instead of servitude to humans. All businesses must serve, lead and help their employees and customers attain a higher purpose in this life, and you as a business leader must do just that instead of focusing on profits. Read it, you will have a different view of business after you are done with it.

United Supermarkets, the company Dan Sanders runs, has long been a strong presence in the community I live in...a very strong and a very positive influence.

The environment and culture Mr. Sanders talks about in his book are evident, from a customer's view point, so it was great reading what was going on behind the scenes of this corporation to help create this atmosphere. He does practice what he preaches.

The most difficult thing a person can achieve naturally is a requirement and achievable in Christ, and that is to serve another human being.

We try and do things our way only to end up pursuing wealth, power, status, stuff and things. All along we miss out on the one thing that will bring fulfillment into our lives.

There are many books written on Management and Leadership; most prescribing tools and processes that when implemented over time the companies eventually retreat to nothing but empty warehouses and broken livelihoods, placing cities and towns under a burden of unemployment and families and governmental structures in a deficit. Built to Serve hits the nail on the head by providing practical steps on how to operate in a process that is proven to work.

Serve the people and they will spend more money just to be served; serve them well and they will drive great distances to spend their money because of how being served by your company made them feel. The three keys that I feel made this book so outstanding is that it deals with the reality of a current business mindset which operates in most businesses today which is that you the customer should be glad we are here to take your money and treat you like the ignorant customer that we you and believe you are. Go into businesses and organizations right where you live and you will surely come across this mindset and current prevailing attitude. Serving, the value of people (internal/external customers), and keeping the faith, are all keys that this book really addresses. Combine all of these together and you find yourself in relationship with your customers. Greater is the fact that you can actually begin to reproduce quality leaders.

This book touches my heart for people and helping them to employ daily their talents to assist people and bless their employers. I look forward to the day when more businesses, PNP's, companies, and organizations begin to apply the right tools for today's business problems. This is well written and contains many great truths...good job.

I don't think that this book should be just limited to mental health professionals.
It's very interesting, caught my attention, and can be used as a motivator but more important it makes sense to me.
It should be used by those who are uncertain of where to go and what to do.

Before reading this book, I thought the best I could do when my emotional buttons were pushed, was to recognize and interrupt the reaction. I never expected that I could possibly eliminate the buttons entirely.
I plan to apply this wisdom to my own life and share the lessons with my patients.

Button Therapy, a 'MUST HAVE' for any mental health professional and/or the lay person. I have found many insights in this book and I have recommended it to just about everyone I know. I think that Dr. Goodwin has hit the 'button on the head', and has loosened it's thread with his insightful, caring explanation of our 'buttons' and how to deal with them. I find myself referring to it regularly in my business. Thanks Lloyd, I am happier, my clients are happier and we all understand ourselves and others better now that we have read your book. We will all be looking forward to your next work!

Suzanne Osborne, Ph.D.,Ph.D., Clinical Psychologist,Forensic Psychologist, Criminal Profiler, Counselor

Dr. Goodwin says what other "Dr's." say in ways that make the information accessible, useful and helpful. Every one of us has felt the pushing of our buttons and not been aware of it or known what to do about it. This book heightened my own awareness from "what? feelings? bah!" to "hey, this is cool stuff, I can actually know what I'm doing with all this emotional stuff running amuck inside me."
Hey, it'll make life easier and better. So where can you spend a few bucks and get such a deal?

The Button Therapy Book has made an incredible difference in my attitude and my life. I am able to relax more and don't get as uptight or angry as I used to. I have always been a person who had my "buttons pushed" fairly easily and now I understand how to identify my buttons, address them in a calm and loving way and most importantly, get rid of them. I've also been able to take the information given in the book and pass it on to my children to help them overcome their "buttons." Dr. Goodwin gives the reader all the tools they need to live happier, healthier lives, starting immediately! I highly recommend this book, it is a must for any person who is interested in improving his/her quality of life and getting rid of those buttons!