Harvard Books

This book was recommended to me by my doctor when I asked him some questions about nutrition. I quite enjoyed this book and most certainly feel it was worth my while. There's not much that's mind-blowing here, there's no easy or magic secret to good health, but it spells out proper nutrition clearly and concisely and does recommend some foods you may not know of or consider, like quinoa as an example. The book is based on years of research, and I have no doubt that anyone's health would improve by following the advice in Eat, Drink, and Be Healthy.

This book is exactly what I was looking for: scientific information related to nutrition and health. It is clear, easy to read, and provides practical ideas for implementation. I have already changed my diet and feel great. I've even lost weight without trying. I really appreciate a book that takes all the research that has been done and boils it down into a readable text. This book has done that better than I expected.

With so much news constant inundating all of us on the most recent nutrition fads it's often difficult to decide what the right choices are when it comes to eating.

This book is an excellent source of advice citing which studies make sense to pay attention to and what sorts of dietary changes we can all be making to improve our lives. I purchased 2 copies, one for myself, and one for my parents.

This book does a wonderful job of taking the scientific information available regarding nutrition and puts it a format the lay public can easily understand. Very professional.

The quality of the books are excellent. I had a problem receiving the books, though. When tracking them I was told they were delivered, but I had never received them. I got connected with customer service through the website and they helped make things right by re-sending my order. These books came in the same time I should have received my other books. I feel confident that I can order through Amazon again and they will make sure that I am satisfied. Thank you, Amazon!

I have 6-8 weeks left of my pregnancy and started to read this book and bookmark pages for my birth partner, my husband. Reading now, I think this book is very beneficial and will be very useful for us when the time comes to deliver our first baby. It was recommended by my midwife and I am glad I listened to her.

This book is a great resource for anyone about to give birth or attending a birth.
It really goes into detail about "how it works", what can be done to help the mother, what might help alleviate birth discomfort, birth scenarios etc.. Very helpful, either as a supplemental reading for a birth class or as a very good substitute for one. I would definitely recommend you buy this book!

I loved this book I read it cover to cover in less than 3 days I found it very informative and the highlighted pages would be very usefull in the labor and delivery room. I look forward to being able to use it during the actual delivery

This is our first pregnancy, and my husband is honestly more nervous than me! Letting him know what to expect is great for him.

This was one of the best purchases we made in terms of labor and delivery for our first child. Well worth reading for the mom-to-be and anyone else who is going to be involved in the labor and delivery.

Not exactly what I was looking for. If you like classic pies, nothing really out of the ordinary, then you'll love it.

i like pie.

this cookbook is an excellent resource vis-a-vis the aforementioned predilection.

For the first time in my life I am now making completely awesome pies FROM SCRATCH. I totally won my family's thanksgiving bake-off this past holiday season.

Mmmmm, pie.

"Pie" is a perfectly lovely book. The section on crust is outstanding; however, the 5 pie recipes I have tried so far are good, but not quite fabulous. Yes, I followed the directons to the letter and own a bakery, so I do know pies.

Finding a great pie anywhere is extremely difficult. In fact, it is rare that I would even ask for pie as a dessert choice because they are usually not very good. However, my hankering for pie reached a frenzy after watching the movie "Waitress".

For those unfamiliar with that movie, its main character explains her feelings through coming up with creative pies. When the movie's credits began, my longing for pie took hold of me. I was convinced, after many attempts, that there was no really great pie out there, so I decided to make my own.

After a great deal of research, I found this book. It is really outstanding. The writing is fun and easy to read. It is well organized and takes the stress out of baking a pie for a first timer like me. Ken makes it seem so simple that during the past month I have made over 20 pies, ranging from fruit to nut to cream pies. I took a class about baking pies, but it did not hold a candle to Ken's book.

Those twenty pies have mostly been baked for other people. The joy a fresh baked pie gives to someone makes me feel like I am making a difference. People love getting homemade pies, so much so it almost brings them to tears. My husband's co-workers, people at the gym, employees at stores that I frequent, and neighbors have been the beneficiaries of most of them. The reviews have been outstanding! People have said that they are they best pies they've ever eaten. At first I thought they were just being nice, but those platitudes have come from non-pie lovers and even the most finicky eaters. People are so excited about getting pies that I just can't stop making them!

I would like to say that the best place to get a great pie is my house. However, that sounds a little conceited and is not one hundred percent true. The truth is, if you want to have a great pie make one of your own using "Pie: 300 Tried and True Recipes for Delicious Home Made Pie". You will not be disappointed. The only problem is that you might not be able to eat pie at a restaurant again. On the bright side, you will always have something great to bring to a potluck, cook out or give as a gift. Pie really is the best desert out there. It combines all the best of creativity, complexity, and bakery goodness.

Is it time to pity the pie? I think not. It is time to make pie! So "pie it forward"

Scared for your life in the midst of a civil war. Then put into a Sudanese refugee camp, disconnected from your father but left with your terrified mother and siblings. After a while, you are reunited with your father, and your entire family is together. Then in America, where you must start over in an alien place, where you get most of your possessions from dumpsters. This was the childhood experience that Mawi Asgedom underwent.
The book "Of Beetles & Angels" shows the extraordinary experiences throughout Mawi Asgedom's young life, which led him to America and to graduate from Harvard University. His amazing story shows the hardships, as well as the joyful occasions, as he discovers American culture and starts an American life. I thoroughly enjoyed his book and believe that I caught a glimpse at just how hard his childhood was.
The chapters within the book are separated into different stories and times of Mawi's life. This way, the reader truly gets to see how wonderful and cruel our country can be to those who are starting over in a new place, and how Mawi and his family start in a new and foreign place. The book also shows Mawi's experiences viewing racism, biased brutality, and what it is like to be noticeably different from most others around you. " Most of our classmates treated us nicely, others ignored us, and the rest -- well, we could only wish that they would ignore us. We may not have understood their words, but we always understood the meaning behind their laughter. `African boodie-scratcher! Scratch that boodie!' `Black donkey! You're so ugly!' `Why don't you go back to Africa where you came from?' We were just two, and they were often many. But they had grown up in a wealthy American suburb, and we had grown up in a Sudanese refugee camp. We were accustomed to fighting almost daily, using sticks, stones, wood chips, and whatever else we could get our hands on. So it was usually no contest, especially when the two of us double-teamed them, as we had done so many times in Sudan. The cruelty of brutal beatings and the name calling left Mawi and his older brother scared and unsure about their new found home America.
Mawi Asgedom's parents dreamed that their children would do well in school. The primary values that they taught their kids were that education was most important, knowledge was power, and that if all of the children within their family studied hard, they could earn scholarships and become smart and powerful leaders within their new country. Mawi kept his parents' values close and fulfilled them all. "I graduated from Harvard one year ago and have since thought much about my parents' dream. By earning my scholarship and graduating, I have fulfilled it. But along the way, I have found greater value in other dreams. And while Harvard University taught me well, my true education has come from less-likely sources. As I look back to the angels, the Charlenes and the Beth Raneys; as I look back to God's servants, dressed as beggrs and as beetles; as I look back to my inspirations, to the Mamas and Tewoldes, I see true guidance staring back at me. True power comes from focusing on what we can give, not what we can take." Mawi learned so much throughout his life and not only made his parents' dreams come true, but also made his own dreams come true.
This book, with all of its extraordinary detail and description, probably cannot entirely summarize all of the struggles, hardships, and rewards Mawi and his family endured from their journey to America and once in America. However, throughout the pages and dialogue of the story "Of Beetles & Angels", the book does an exceptional job of showing how unique Mawi Asgedom's life was as a child. I absolutely recommend this book.

Beginning in 2001 I worked with two refugee families from Liberia. I wish I had read this book first, because it would have helped me to understand better the sorts of things these families might have experienced before they arrived in our country. While experiences of war, persecution and homelessness vary among people arriving in the USA, the feeling of confusion (even when you speak English, like 'my' families did) and dependence mixed with utter relief of finally getting here seem to be common among all. "My" families knew basic things, but our housing, food and school systems were totally overwhelming even for these educated people. And the police, which we're taught to depend upon, strike fear into every refugee I've ever met. Most of them have had bad experiences with police.
So when I read this book I could relate to some things, I cried over others, and I put others in the back of my mind to remember for when I'm working again with refugee immigrants, especially in these days of heated debates about immigrants.
Personally I think this book should be a must-read in every high school curriculum and for every teacher, not only because it's such a compelling story, but it helps us to see others through another lens and it is ultimately a story of hope.
From a strictly literature point of view there are better books out there, but this one tugs at the heart. And it's also a fast read if you want it to be.

Of Beetles and Angles is the remarkable non-fiction account of Mawi Asgedom's jouney as an African war refugee to America and the obstacles that he and his family had to overcome. In his own words he describes his inspiring transformation into a man with traditional values and principles mixed in with the demands of everyday life in a new society. Influenced by his older brother and father, Mawi sets out to experience the American dream and more importantly, look upon each and every person as angels sent to test the will of our hearts.

This book told me one thing: everyone can be an angel. No matter in what form, that thing could be an angel.
From this story, a boy named Mawi was a refugee. His homeland had been involved in a war. His father decided the family would flee to Amerikha, as they called it. It was a place of peace, which was something that didnt exist in Eritrea, their homeland.
Many perils were made in America. Mawi needed to go to school, with his brothers and sister. He survived through prejudice and violence at school. His dream was to be welcomed with a scholarship into a special university. He worked very hard to achieve his goal.
How did it happen? Just read the book and find out!

I won't take a lot of space stating what the book is about. Just get it and read it, everyone from middle school through adults. You'll be glad you did.

If you know anything about personality types from either Socionics (Rod Novichkov) or MBTI then you'll know who the Alpha Male is exactly (ESTJ or ISTJ personality types). This book shows you logical ways of dealing with people of these personality types. It's good reading.

Making a great team out of a group of driving and opinionated managers and professionals is hard; they need to trust and rely on each other when in fact it is more comfortable for them to stay apart. The Alpha Male Syndrome is a rare and valuable book that offers real solutions to these difficulties.

It is hard to not wax poetic about this book as I was so excited to literally walk into it in an airport store soon after it was published. Not one to usually look at hardback books, the title was alluring and the content took my breath away. Here were two top consultants working with some of the best and the brightest who had characterized the execs into four categories. Their process of categorization allows a much greater understanding by the executive than most of the others I have seen over the years.

Each of the four "types" (and most of us have a mix) have specific strengths and risks when it comes to leadership and effectiveness as a top executive. As an executive coach, I really like helping each "alpha" I work with to look at the "risks" of their personality traits rather than call anything a weakness. We play to our strengths and mitigate our risks. This offers a framework from which we can look at what is working, what isn't, and set very specific goals for behavioral change.

Every successful executive has some/many alpha traits. Kate Ludeman, PhD and Edie Erlandson, MD at Worth Ethic, offer an online test that is incredibly helpful as it provides very clear explanations of the specific strengths and risks indicated by the individual. The conclusions and recommendations they offer are extremely valid (from a practical point of view). Having worked with hundreds/thousands of alphas over the past 25 years, I wish I had the benefit of this screen and understanding of their conceptualization process for each client earlier. This is one of the few items I always use when working with a new client.

Breaking the traits into strengths and risks is really what it is all about. Although I have used a SWOT analysis for years in all levels of work (with individuals or with boards and strategic planning), I've always hated the "W" term, weakness. This is such a judgmental and pejorative term to most people, and sounds very permanent. The term "risk" is ever so much better to work with (and hints at the situational component). So even if SROT won't be a best seller, I now explain that what I want to look at are their personal risks, not weaknesses. Every exec is comfortable with risk. It's how we live, and really is an important part of what gives the fabric of life a certain richness and depth. A risk is something that one can assess and make decisions about. A weakness is just, well, yuck.

Very good book for those who want to understand what's going on in the management team. All managers should read this book. A must

Two management consultants have jointly written this book about alpha males who occupy some 75% senior management positions in America's business world. According to them, alpha males are indomitable, tenacious, and persevering enough to reach the apex of their career. They inspire awe and respect but could move people to fear and trembling. Despite having great career success, the downside of their traits and behaviours such as the `laws of the jungle' attitude, interpersonal impatience, and difficult controlling anger can have devastating effect to their health, marriage, and other people surrounding them.

Both writers marry hard data on some 1,500 executives and base on their abundant coaching experience with senior executives from Fortune 500 firms to figure out why such top dogs become pit bulls that snowball problems and expose their vulnerabilities. In short, alpha males are various in terms of their different traits they possess such as commander, visionary, strategist, and executor. Some are inclined to act like visionaries that often dream up exotic ideas but hate naysayers. Others have an uncanny ability to deal with crisis but tend to exercise their authority through intimidation and domination. Both writers conclude that Trump's `apprentice' mentality would do more harm than good. In today's business environment where trust, respect, and collaborative dialogue between corporate bigwigs and coworkers are vital for business survival and growth, both writers offer alpha males a list of `awareness of self and others' tools that could guide them beyond the `alpha triangle' trap and move themselves and their people to effectiveness.

This book is a comprehensive study of alpha males. It is also a landmark management study that not only fills need for alpha males but also provides an impetus for further research on this subject. Revealing the importance of tapping human potentials in teams to high performance, alpha males should learn how to involve the whole team that harness their intelligence, vitality, and drive without wreaking havoc on working relationships. They have to put aside their `zero-sum' jungle mentality as well as personal glory in pursuit of the alchemy of human connections. This book is accompanied by a website that contains an online alpha assessment to testify whether you are an alpha male or not and also your alpha strengths and risks. It helps readers undertake a self-awareness exercise in order to understand and modify their tendencies and risk areas. Chapter 8 provides alpha males with a repertoire of tools to practice emotional and physical reset such as stress relief and endorphin increments in order to achieve high-level health and wellness.

This book is highly recommended for readers who are interested in understanding more about the upside as well as downside traits of alpha males. It is also a highly recommended book for alpha males who aspire to leverage their strengths and subdue their flip-side risks for the best interest of shareholders and their people.

This is a fantastic book, though it's more of a global history lesson than a lesson in entrepreneurship. Monique Maddy covers the history of Liberia in depth and in less depth the history of several other African countries. She talks about economic development and the failures of the UN, IFC and World Bank. She is clearly an advocate for economic development via private investment. Her perspective is shaped by growing up in an exemplary company town. It was part of a mining project in Liberia sponsored by a joint venture named LAMCO. The project had a social development component that both supported the mining company by developing employees, and supported the citizens by developing them. The book is significantly a biography of Maddy herself and how she came to start her venture. That core of the book is surrounded by chapters that describe her efforts to start a pan-African telecommunications company- Adesemi - and its ultimate demise.

Maddy writes a warm, but penitrating review of the life of her family, as well as the nation of Liberia.

She gives great insight into the exploitation of Africa by the west. She makes recommendations that companies and individuals should heed as they work in this great continent.

Her writing style is easy to read, and very to the point.

REVIEW BY IAN MOUNT
www.ghanaweb.com: Business News of Monday, 1 October 2001

The Last Place to Start a Company
Monique Maddy tried and failed to launch a telephone service in Africa. She's moving on. Africa isn't.

Three short years ago, Monique Maddy was boasting that her company was going to "change people's lives" and "revolutionize things." Adesemi, the wireless pay-phone company she founded in 1993, had raised $37 million dollars, built a network in Tanzania, and moved into Ghana, and was planning to expand its service to the Ivory Coast. Maddy was the new face of African business. A Wall Street Journal article in September 1998 even proclaimed, "If the disenfranchised of Africa ever join the global economy, it won't be diplomats, politicians, or church people leading the way. It will be entrepreneurs like Monique Maddy."

It hasn't turned out that way. Maddy walked away from her company in disgust in the fall of '99. Her story is a familiar one, full of the government corruption that has become an African clichi, but the 39-year-old Maddy doesn't blame her company's demise on the bribery requests or Kafkaesque red tape. For the Liberian native, who's writing a book about third-world entrepreneurship to be published by HarperCollins next year, the real reason for Adesemi's failure and Africa's continental mire can be traced to the international development agencies that are designed to help the region. "Africa is worse off today -- in many countries -- than it was at independence, even though billions and billions have been spent," says Maddy, who herself served for five years as a United Nations Development Program officer. "As long as you have these kinds of institutions, you won't have any change."

Take Maddy's experience getting a pay-phone license. In mid-1995, a year after the Tanzanian national phone company granted Adesemi the license (and Adesemi had spent $1.5 million on its network), the phone company president said that it was no good because Adesemi's pay phones were wireless. Only after an acquaintance at the Harvard Business School, her alma mater, put her in touch with World Bank president James Wolfensohn did the matter get settled. The World Bank pushed the government just so far, however. The phone company insisted on charging Adesemi inflated rates to use its infrastructure. "When we asked the World Bank to do something about the rates, they said they couldn't tell the government what to do -- but they could lend them millions of dollars," says Maddy, referring to a $75 million interest-free loan the World Bank made to the national phone company. "They had a conflict of interest," she says.

Still, Adesemi kept at it, eventually building its network up to 600 pay phones and a pager service with 5,000 customers. The sell was easy, Maddy says, because Adesemi's phones actually functioned (the street nickname for the system was "the phones that work," she says).

When an Adesemi backer, CDC Capital Partners, refused to invest more money for the company's expansion into what Maddy argued were more profitable markets -- it wanted to see profitability in Tanzania first, despite the stacked odds -- she finally gave up. Maddy, who now lives in Boston, hasn't been to Tanzania since; her investors are selling off the network.

Not surprisingly, Maddy says her book will call for a radical departure from a system based on an international aid bureaucracy. "You basically have bureaucrats trying to develop countries," she says. "How many bureaucrats started Microsoft?"
--------------------------------------------------------------------------------
Source: Ian Mount

As I read this book I couldn't help but notice how similar Monique's tale is to the story of Africa. She weaves us through a maze of emotions as we feel her joy, hope, determination only to be suddenly brought to earth with frustration, anger, desparation.

For anyone ever been to Africa rarely has a book come along that so perfectly captures the daily difficulties of survival in Africa. Though tongue-in-cheek Monique certainly understands clearly the difficulties facing that part of the world and I would hazard we'll be hearing more from her on this subject.

Oh by the way did I mention that she became a World Class marathon runner in her spare time?

As someone who grew up overseas much like Monique, i deeply admire how she chose to use her acquired skills and network to give back to a continent in dire need of what rare individuals like her have to offer.

The book is enjoyable to read and deeply inspiring to anyone interested in contributing to third world development.

Arie provides a very good picture of companies that have sustained centuries of change. His research reveals what makes them click and what they aare doing that others are not doing. Some of his insights are packaged within the context of a company that truly has life time employment which some of us can not even imagine. His experiences in management and leadership will not necessarily ring true to many of us. Many of us simply will never have the opportunites that he has had. On the other hand, the work that he captures is excellent on sustainability and I highly recommend that if sustainability in business is an interest to you, that you read this book.

I am re-reading the book, and was compelled to share my love and appreciation of the deep understanding and unique approach to organizations and to the ways of dealing with change offered by Arie de Geus.

I'm undergoing through deep change in my life; my business is growing and changing. The book gives courage, foresight, support, tools and a map both to pass through the process holistically, and take responsibility for the future. I see how my whole company is taking responsibility for its future. I give credit for this movement to the ideas and concepts laid out the the book.

This is a must read for all those people who are interested in the subject of organizational learning. The book illustrates clearly the challenges companies face in encouraging its employees to learn. Also, it provides a lot of examples and strategies from Shell. Overall, it is an excellent for a any person, even if they are not in a managerial position in a company. If the reader is such a position, then this is a must read.

Companies die all the time. The current business climate favors short term profit over long term survival, and most companies don't adapt fast enough. De Geus explains why this is, and what we can do about it, but what makes this book an essential read is that he gives us a new way of looking at organizations and the meaning of work.

The problem is that, in management, you get what you reward. This is a well-known truth and explains the dysfunction we see in most companies. As de Geus puts it, "The difficulty lies in our definition of corporate success...the dominant school of thought in business administration measures success purely in terms of quantity: the maximization of revenues, market share, share value, or proceeds."

The solution de Geus comes up with is novel and revolutionary. It is to look at companies differently -- not as machines, but as living beings. In fact, he goes even further than this, saying that companies actually are living beings. It is only because they are living that they can learn and adapt and hence sustain themselves over long periods of time.

This view seems extreme, but it is soundly based in philosophical argument and it is preferable to the alternate view that companies operate like clockwork and their employees are simply assets. The complexity of organizations can indeed be understood better by analogy with human psychology and biological ecosystems. And a company is able to survive and learn only because it has an identity that outlives any of the people working within it.

de Geus draws on the work of leaders in the fields of psychology, philosophy, evolutionary biology and immunology. He agrees with other management writers like Drucker, Collins and Buckingham on basic management truths, like the need to focus on strengths and develop people continually so as to maximize their effectiveness. However, he provides fresh and original insights on management and helps us look at our organizations in a new way.

For example, the natural consequence of thinking of organizations as living beings is that a company's primary goal becomes survival. This in turn leads to a different way of looking at the company's people. The company will survive only if there is synergy and an underlying contract between the company and its members whereby the members are helped to reach their potential in return for support of the company's goals.

Many years ago, I read Peter Senge's book, "The Fifth Discipline," and its depiction of the learning organization became an ideal for me. I didn't expect to be as profoundly affected by "The Living Company," but the ideas are, if anything, even more basic to finding meaning in work, and will likely stay with me. This book is essential reading for any leader wanting to build a sustainable company, but it's also thought-provoking for anyone who wants to make change happen in any organization.

Graham Lawes

I found this book to be a relief and escape to the way the corporate world has evolved. By taking a look at long living companies, the author has extracted some timeless advice for corporations to pay attention to. The thing that "lowered the score," so to speak is that there were hardly any statistics or hard numbers involved to back up his claims, regardless of the intuitive excellence of their teachings. If this book is to make a difference and it has the ingredients to do so, I thought some hard results outside of the longevity would have to be produced and they weren't. What I particularly liked was how the distinction was made between living companies and economic companies. More importantly, how people need to realize that you can't run a company with some of one philosophy and some of the other. You'll have to pick this up and read it to understand this, but I think if you do, you'll see that most companies are attempting to mix oil and water today and unfortuneately, I agree that they will be "dead before their time." Overall, this was a very insightful book and upon reflection to my own life, sarcastically entertaining.

I love this textbook (as much as you can love a textbook). This is the bible for your cardiology block. I've read it cover to cover and think it's probably the best textbook (by far) I own. Not only does it provide information in a concise fashion, but it explains it very well too.

I am a first year medical student in the middle of my cardiac module and have really enjoyed using this book. It is easy to read, high yield, and very clinical. I would recommend this book to any student trying to really nail down cardiology.

If you are in medical school this book is the greatest thing you will ever buy. For our cardiology block I read this cover to cover and made the highest grade I have ever gotten on an exam.
Get it right now!!

I picked this book up at Barnes and Nobles while studying for the boards. It is excellent, both concise and thought provoking. My only regret is that the faculty and students have not written these books to cover every topic in medical school.

I read this book cover to cover for my cardio theme. It was clear and well written. I would recommend it highly to anyone in medical school who wants a clear easy read. It has all the detail you need to know, without extraneous material.

Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? If this is your cup of tea, then I think you will like this book. This is not a criticism, I liked the book because it looks at the growth in demand which was supplied by the entrepreneurs who formed the brands described in the book. Indeed this demand-side view is part of the book that made the biggest impact on me.
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.

So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.

This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.

One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?

Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. These goals include long-term differentiation from competitors, internal quality control, profit margin protection, and facilitation of additional product introduciton.

To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.

I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.

One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.

professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. a very useful book for anyone who is managing a brand, trying to understand the value of brands, or wants to understand how branding fits into the lore of business.

an excellent reference and clearly meticulously researched

It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell."

Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.

Koehn divides the book into two giant sections, The Past and The Present.

In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.

Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.

You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.

In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.

The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.

As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, "Before 1750,...most Britons ate off wood or pewter plates. Then came Josiah Wedgwood. In antebellum America, the majority of women made their own pickles. Then came Henry Heinz. Until the Civil War, urban retailing was a specialized activity with a wide variety of small shops offering particular kinds of goods. Then came department store entrepreneurs such as Marshall Field." It is important to stress that Koehn is a biographer and cultural historian only to the extent that the material she provides helps to advance the narrative of her core themes: how six individual entrepreneurs dealt with the "imperatives" to quality goods at reasonable prices, communicate the virtues of her or his products to potential buyers in effective ways and thereby maintain and grow a viable customer base, and, how to develop organizational capabilities to learn about their respective customers and then earn their trust.

Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."

In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."

It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.

Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.

Back around 1987 (or so), I walked into a local mega-bookstore to find a music dictionary that would help me navigate a couple of Renaissance and Medieval music books I was trying to read through. I'd written down various terms that I would use as the litmus test to gauge how effectively (clearly, concisely and thoroughly) each dictionary would be able to tell me what I needed and wanted to know, and/or how well it defined things I already knew well. So once I'd entered the store, I grabbed their three or four music dictionaries off the shelf and started comparing their enties for each of 8 or 10 musical terms/ideas. I found that the Harvard version was unsurpassed, and in fact rarely equaled in the quality of its entries. Oftentimes the other dictionaries flung around jargon; or their explanations were superficial, or would skirt some of the issues, assuming that I, for one, would already know what THEY were supposed to be explaining to me.
I remember after having bought the book, that whenever I needed to find out something, it would give me what I needed almost without fail. One example of this occurred on the day I wanted/needed to learn how to read and understand figured bass (having never looked into this before). I was doubting that the Harvard would give me what I needed, as it seemed on the surface to be so very complicated. Was I ever wrong! After reading the Harvard entry, I was reading through and playing Corelli on my keyboard sequencer (albeit slowly) within about 15 minutes. Although I had also conversed with a friend who was a composition major, that was for no more than a minute or so.

The Harvard Dictionary is a staple with serious musicians - I bought this for a student of mine that was graduating. Amazons service is so fast that I'm spoiled! I expect everyone else to mail my purchases this quickly!

The Harvard Dictionary of Music is a MUST for all college music students. It will be of great interest to all who love music.
Highly recommended!

This is a large useful book for students, musicians, music lovers and the curious. It contains types of music, instruments, music notation, etc. There are some drawings randomly placed throughout. More drawings would be helpful, though.

This book sits about a foot away from me at all times because I reference it at least once a day. I highly recommend this book for any musician. It has all the information that your brain just doesn't have room for (i.e. Organum, Conductus, music of other cultures - I just can't believe how much they crammed into one book); between this and Grovesmusic.com you'll have an arsenal of information.