W Books

"Managing the design factory" provides an excellent set of practices which can improve your product development and optimize your product development on the dimension you want it to. It provided me with key insights and fresh ideas on how to think about product development.

The book consists of four parts. The first part is a general introduction to product development and clarifies some assumptions made in the rest of the book. The second part is a set of thinking tools for product development. The third part provides concrete practices, called action tools. The last part summerizes the rest of the book and suggests actions to take.

The thinking tools in the second part are key-insights in product development. The first thinking tool is to try to think of product development economically. This also provides four ways to optimize your product development: lowest expense, lowest unit cost, highest performance and shortest time. In the rest of the book Reinertsen uses these four optimizations to show how each action tool will need to be used differently. The second thinking tool is queueing theory. It provides a view of product development as a series of queues. Managing the product development queues becomes essential. The third thinking tool is information theory. What is the value of information and how to optimize for the value. The last thinking tool is systems theory. Think of whole product development as systems, look for feedback loops and look for assumptions behind your current thinking. The thinking tools were the most interesting part of the book (in my opinion) and I thoroughly enjoyed any of these chapters.

The actions tools in part three provide concrete things to do in your product development. This part will use the thinking tools provided in part two to explain the action and also explain how they are different in the different optimizations. The tools were clear and useful. The only criticism could be that there is some duplication between "Developing products in half the time", but that was expected. Also, the tools are just introduced in one chapter and most of them could have filled a book on its own.

Conclusion. "Managing the design factory" is an excellent book on product development and provides key-insights and tools for looking at product development. I would recommend it for anyone who is involved in product development.

If you're looking for a book to arm you with the latest buzzwords and easy answers, this is not for you. If you're looking for a useful framework for thinking about product design and tools for applying principles, this is an excellent buy. This book is clearly written, well-organized, and full of useful information.

Unlike many management books, it's not 20 pages of information stretched out to 200 pages in order to make a book. Also, unlike most product development books, this book is of great value not just to product managers and designers, but would be a great read for financial managers and marketing managers. A manufacturing manager reading this book will smile with satisfaction at seeing common modern manufacturing principles well applied to the design realm.

The only weak points I can think of are: 1) That it may be useful for the author to break out case studies rather than keeping them in the same typeface intermingled with the rest of the text. 2) No real advice is given on how to overcome real-world resistance to these ideas. Some sage advice on how to introduce these concepts and tools into organizations with existing biases and cultures could be a real benefit to practitioners. These are minor objections though.

Whether you're in a software start-up or part of a Fortune 500 company design team doing existing product improvement, this book contains useful information that will enhance your understanding of what you're doing right and what you could do better - and WHY!

I don't think they use the word agility once, but this book clearly enunciates all of the reasons that agile processes often show success, without prescribing a specific set of items to do. This book will enable managers of development teams to look at the product they're building, its impact on the business's bottom line, and make both long-term and daily decisions about how to run their team. Individual developers will also gain an understanding of how to better streamline processes -- for instance, people often think that introducing large processes to "prevent an error from happening again" is a good idea. However, this book will help you to learn why that can be bad; that it can introduce queues and actually result in a process slowdown, especially if it happens early in the development process and on the critical path.

I just can't say enough about this book; some other specific books on Agile software development are helpful to give you ideas of specific things to do, but this book is absolutely crucial to learn and use in your daily decision-making process.

I have never seen so much good advice about product development in one place. Applying concepts from manufacturing, finance, queuing theory and communications theory, Reinertsen proposes many ways in which we can design better processes for development.

For example, if we were to view the investment in design work as a depreciating asset, like work-in-process inventory in the factory, we would be able to make better decisions about time, manpower, and project delay tradeoffs.

Key concepts include: valuing design work based on its financial impact on the organization; learning as much as possible as early as possible in the development cycle; managing queues in the development process; creating specifications which are flexible for as long as possible, so that evolving customer requirements can be accommodated.

He clearly shows that we can optimize development work on only one of the following parameters: Product cost, product performance, speed of development, development expense. The approach for each one is different, and it is important to be clear which one is primary.

There is a wealth of useful and practical advice in this book. For example, here are some comments on testing:

"Too often testing is viewed as a necessary evil in the development process. It only exists because we make mistakes. If we made fewer mistakes, we would not need to do all this testing. We should spend our money on `designing in quality' instead of finding defects by testing. The result of such an attitude may be a test department that is under-resourced and under-managed. Unfortunately, by viewing testing as a problem, rather than an asset, we miss the opportunity to capitalize on the extraordinary improvements that can take place in product testing.
"Let us start by putting testing in perspective. The elapsed schedule time for product testing is typically 30 to 60 percent of overall development cycle length. This is not another minor activity, it is a major design activity. ... text results have inherently high information content. In fact, testing is usually the stage of design process that generates the greatest amount of information.... ...Most companies misunderstand the role of testing ... because they fail to distinguish between design testing and manufacturing testing. ... Manufacturing testing is done to identify defects in the manufacturing process. ... Design testing is done to generate information about the design. A good outcome is high information generation early in the design process. ... We want a failure rate close to 50 percent...." [pp 230-232]

I highly recommend this book to senior managers in product development, and their Marketing and Finance counterparts.

Reviewed by John Levy,
...

Managing the Design Factory; A Product Developer's Toolbox, by Donald G. Reinertsen, is an important book on how successful companies should develop new products. Many popular management books share some common themes such as; JIT, kanban, lean manufacturing, reducing WIP, quick turn times, low inventory. Unfortunately, the development process in most companies has been slow to apply these insights to their engineering and design practice. Reinertsen does a superb job of showing how this is done. The Design Factory exists for one purpose - the same as the manufacturing factory - to make a profit. The focus of the book is on tools, not rules and rituals. These are practical tools that account for varied situations. The information is presented in a form that an engineer can understand and appreciate, but without unnecessary difficulty. There are excellent sections on queue and information theory, and capacity utilization and batch size, and on eliminating useless controls. I agree completely with the `do it, try it, fix it' approach to development, and not being burdened with trying to make it right the first time. Every practicing design engineer should read this book.

Powerful stuff, excellent book. I highly recommend it without any reservations whatsoever. It contains 'pearls of wisdom' for marketers. I gained a great deal of knowledge reading it.

Marketing Champions. Practical strategies for improving marketing's power, influence, and business impact. Young, Weiss, & Stewart. 2006. ISBN 9780471744955 This book is a distillation of hundreds of articles, case studies and research papers from MarketingProfs.com. If you have not checked it out, this website is home to some very valuable and pragmatic marketing ideas, info and research. In any other year this book would be my choice of marketing book of the year. I classify it as the getting things done in marketing book!It is a landmark book in that in one volume you have the best advice for marketing your value to clients, internal executives, internal groups and your own group. The section on how to talk in business terms is worth the price of the book. I recommend it to CEOs, CFOs, VPs R&D, Sales and Marketing as well as those just graduating from school. Its also a great read! A library keeper and re-reader.

I'm not sure just how much thought went into this book. It's also very hard to figure out how many hours the authors Roy A. Young, Allen M. Weiss and David W. Stewart contributed to the over all preparation of the concepts put into this book.

But after countless hours reading the chapters of this book before the advance uncorrected proof, scrutinizing the first five chapters with heavy introspection and experimentation of the ideas I can tell you the following: It would take you countless personal hours, unmeasurable amounts of interviews, and the experience of CEO's from dozens of companies to amass the wealth of knowledge that you can easily pull out of this book.

So would you want to try to attempt what these authors have personally done for you in order to give you insight beyond the competition? If you wouldn't do you dream of failing in your endeavours as a marketing advisor, consultant or company? Well I'm very proud to say that some of the above endorsements from Phil Kotler and Seth Godin are more than advertising endorsements by some of the leading marketing experts. But they are geniune endorsements that really help you to recognize how rare this book is. More importantly how different the perspective of these three gentleman really are.

For example their input about what is a marketing compass?, How does a marketing compass work?, and what you can do to put your own marketing compass in order are sure to cause you to think more deeply about these concepts.

Part one and two are so full of marketing ideas, so architectually rich in sound marketing concpets that truly the authors could have clearly pulled their stop sign out and said "hey were going to stop right here" but thank God they didn't. They went on in part three to go deeper than a scuba diver in their exploration of how to manage east. Exploring ideas that show you how you can "Bust Silos and Build Bridges" giving you five techniques to apply some wonderful ideas.

And this is afer a wealth of information where they show you how to break down your Myths of Marketing. I'll admit first that my myths were trapped but what I discovered from Roy Young is quite an eye opening list of good marketing strategies that work. Their input on how to improve upon your Marketing language will make a huge difference in your marketing relationships. Whether they are in the company or outside of the company the language barriers with in your grasp are very limited.

Here's your chance to break the marketing code. This really is a great book with so many ideas I put it in the reference part of my library. Why? Because I'll be using it to reference for many years to come. Thanks for your time....................

Your Servant & Dr. of Marketing,

Deremiah, *CPE

I cannot tell you how big a difference the `speaking the language' strategies made. The silent pauses down the end of the phone when I took a particular marketing or strategic idea and translated it according to intangible assets, goodwill, when I talked about the inventory turnover and leverage, actually spoke volumes!!!

I was also able to connect the goals the CEO has for the new company we are launching and connect them directly to downstream and upstream marketing to drive profit growth and top-line profit.

The relief I could here in my CEO's voice was awesome... I know I've gained credibility and put in place the beginnings of a great marketing foundation.

THANK YOU!!! I knew I needed to be doing what you say in the book.... I just didn't know HOW. You make it clear and doable!!!

If you are tired of the label, "promotions guy or gal", then this book is for you because it expands on the true definition and role of a marketer. Many companies like to put marketing in the advertising, promotions, communications box, and this is where most marketing professionals reside in the organization. However, this is a recipe for marginalization.

A true marketing professional masters promotions, advertising and the like, but expands the marketing role to own the customer relationship and experience. For marketing professionals to be taken seriously and have a "seat" in executive circles they must be concerned with terms not usually associated with marketers like cash flow, earnings, shareholder value, and reputation. Even more important, marketing must contribute to corporate and business strategy with daily input and research from having a firm pulse on customer wants and future needs.

Roy Young, Allen Weiss and David Stewart show that marketing can and should focus on more than just the "Promotion" aspect of marketing. Chapters detail how to work closely with others in the organization from sales, operations, finance, R&D and even the executive office.

The book has very limited treatment of many of the technologies (CRM, data warehousing, analytics etc...) that help enable the measurement of marketing results. But overall, its message is too powerful to not give the book five stars.

As a marketer, if you like staying in the promotions box and limiting your career opportuniites then don't read this book. If, however, you have aspirations of the executive suite, or at least the invitation to executive level discussions, then pick up this book and dive in!

I bought this book for my then boyfriend-now husband 5 years ago for his birthday. He is a die-hard Mercedes fan and used to go into the bookstore every lunch hour to page through this book. Just after I bought it and before I gave it to him, he went into a total sulk because he'd thought someone else had bought the book as he couldn't find it in the bookstore!! Little did he know:-) He treasures this book with everything that he has ...

It is everything and more than I expected to find in a Mercedes tome. Having read several books on the subject I find this one to be the most informative. The early years are covered well.

The amount of factual material lavished in this tome about the origins of the motor car and the search for excellence via the Mercedes Benz brand should keep the afficianado glued for hours. The pictures are also excellent. Written in about three or four languages within the same book, the descriptions are backed by photographs - good ones charting the evolution of the Merc from the 19th century right to the modern sleek saloon. I think this is very much for the Mercedes buff or collector and I bought it as a gift. I think this book would be good if it showed how the Merc could grow some wings and start being more in harmony with the Earth's environment based on what sort of fuel it burns and fuel efficiency rather than just talk about technical specifications in self congratulatory terms. Still this book is about "man's" achievement with the motor car and there are things in this which you could admire.

This book is a joy to have. Well written and beautifully illustrated, I found this book a pleasure to own. As a dedicated Benz owner, I can appreciate the attention to detail that exists in this book.

This is one of those grand coffee table books that you love to leave out for your guests to enjoy.

Beautiful photographs and tons of information on early and largely unknown models of the past. However, if you expect to find a particular model, you may be disappointed. Selected models are highlighted for each chronological era. Amazingly, the flagship model of present day Mercedes-Benz, the S600 , is conspicuously absent, as are all of the S Class models. I had expected coverage of the V-12 engine, in particular. However, the presentation in three languages, with magnificent pictorials, is quite impressive, and well worth the cost.

The authors have promising ideas about self-help for women. Based on the advertising and reviews, maybe my expectations were too high. Maybe its just me, but something about the tone, style, pitch, attitude or whatever you call it, struck me as pushy or arrogant or over-hyped. Perhaps in a superficial way. Other cognitive therapy workbooks seem a bit more realistically helpful to me. The aggressive advertising left me disappointed with the actual book. I find overly optimistic, simplistic hype to be a general problem in psychology today. More time and energy seem to be spent marketing a book than writing it. The result can be de-motivating. Monster Lies is an OK book, just not great in the way the promo proclaims.

This book is simply amazing and a "must read" for anyone who has ever been crippled by the fear of failure. I had the privilege of personally meeting Jennifer Webb while attending a business management seminar, which she instructed. She is real; having personally walked the walk, her triumph and success are among her credentials, and the reason I read her book.

I asked her what clicked in her life to propel her from where she was to where she is now (which I am sure is only somewhere on the way to where she plans on ending up)? Jennifer mentioned that she had read some enlightened books. I was hoping she'd say something like that so that I could go out and buy it! But, recently it came to me that she already had it! And, as soon as she stopped believing what other people said she couldn't do, she did it!

Now I have an enlightened book, yours! This a great book, great story. The techniques can be used by both women and men; personally or professionally. It's like magic, the moment the light comes on. Thanks for the inspiration.

This book is an amazing look at the types of behavior women (and men!) do to sabotage ourselves... and what to do about it! Filled with humour and insight, it's one to read again and again!!!

"Monster Lies: A Woman's Guide to Controlling Her Destiny" is an excellent guide to finding the "Lies" that control our destiny as well as uncovering ways to regain control. It begins by identifying the twelve most common "lies" that people often come to accept as truth. Each chapter then takes one of those lies and examines it in detail from how to identify it to determining how it affects your life to a pathway to freedom and choice.

Have you come to accept any of the following lies as truth? The Doomesday Lie says that if nothing ever changes then what is the point of trying? The Stressor Lie says that you have no control over what happens to you. The Perfecto Lie says that you have to do things perfectly the first time so don't try anything new. The Scarcity Lie says that you should hoard what you have and never enjoy them because they may not be there tomorrow. The Satisfaction Lie says that you shouldn't ask others for anything but settle for what you can do yourself. The Experteaser Lie says that you should not trust yourself or your opinion but rely on other experts. The Yardstick Lie says that you have to measure up to how other people measure you. The Stuck-in-the-mud Lie says that you should be so busy helping others that you are unable to live your own life. The Clairvoyant Lie says that people should know how you feel and respond appropriately without your telling them. The Assumption Lie says that you can make assumptions about other people even if you don't know them. The Sandman Lie says that you should just relax and accept everything and give up trying to change anything. The Worrywart Lie says that you should worry about every little detail of what might possibly happen no matter how remote the possibility.

If any of those descriptions sound familiar to you, if any of them describe you, then you owe it to yourself to read this book. The authors provide a clear, workable path to free yourself from the power of these lies and put yourself back in control of your life. The format is not only designed for the individual reader but is also excellent for small discussion groups. It is a highly recommended read.

Collaboratively Franz and Jennifer Webb, Monster Lies: A Woman's Guide To Controlling Her Destiny is a "reader friendly" self-help book that teaches the women to identify the deceptions that society and their own minds tend to play on them. From the "doomsday" lie that nothing will ever change or get better, to the "sandman" lie that it's better to just pretend everything is OK and sleepwalk through life rather than wake up, pay attention, or take action, Monster Lies is a guide to psychologically energizing women and pushing them to live their lives to the fullest. Highly recommended for both individual study and women's group discussions, sample fill-in-the-blank exercises throughout help prepare the reader to face new challenges with a clear head and an open heart.

Highly recommended for landscape design and
development of native gardens

I am a plant freak, and I am a gardening book freak. I have many, many books, probably too many. Literally. So many books that I've bought that looked interesting at the store have wound up sitting on the shelf, never to be opened again. This is one that will never even get to the shelf.

This book is so comprehensive, so informative, so beautiful to look at, and so danged readable that I find myself seeking it out whenever I've got a free moment. How many gardening books have you bought lately that poured forth all the information you could possibly want? How many have you bought lately that were a lot of fun to read? Now, how many can you name that do both at the same time? A precious few, but this one does.

Timber Press celebrated their 25th Anniversary this past year, and I did something I never do, I wrote the company a letter. In essence, what I said was this, "I never mind buying a Timber Press Book, often sight unseen, because I know it will be good." This book is excellent, even by Timber Press standards.

If you have any interest in trees or gardening, you will find this book a "must have." Informative, enjoyable, beautiful. What else could you want?

This outstanding new book will become one of the primary references for all kinds of information about native woody plants of North America. Many of the plant descriptions have far more detailed information on culture, diseases, and ornamental characteristics than the widely known reference books by Michael Dirr (the 'standards' by which all other woody plant references are judged). While the intent is to provide information and promote the ornamental characteristics of native woody plants, for home gardeners and landscape professionals, this will also prove to be a valuble reference for naturalists and others mainly interested in these plants in the native, rather than the cultivated, landscape. The photographs are outstanding, and will certainly promote interest in many little known and underutilized woody plants. I never knew there were so many native North American oaks! As a botanist and later home gardener with a life-long interest in woody plants, there are few books in the past decade which have been published with this level of detail and value.

Guy Sternberg and Jim Wilson's Native Trees For North American Landscapes represents a lifetime of research and work: the authors provide an in-depth technical catalog of detail on native trees and their environments, providing tree 'profiles' which describe flowers, fruit, plant ranges, and culture. Sections outlining best seasonal features are particularly useful, telling gardeners which plants are showiest per season. Stunning photos and outlines of common cultivation problems and solutions make Native Trees For North American Landscapes a solid, invaluable reference for landscapers, libraries and home gardens alike.

This is one of, if not the best book about trees you can buy. It is informative for the amateur as well as the pro. The pictures are beautiful, my favorite is of the Burr Oak photographed in a horse pasture. I waited over a year for this book, well worth it! I consider myself an amateur arborist and would highly reccomend this book to anyone with an interest in trees and nature in general. I do not see an underlying agenda by the author, just useful information and honest opinions.

Shipping was very quick and item was just as described. A pleasure doing business with.

This book is a great source for all cognitive behavioral therapists. One of the main things I got from this book is that we can see how the architecture of the brain is set up for us to manage things from the top down--that is, to manage our emotions from the seat of our cognitive faculties. There are almost 10 times more nerve fibers carrying sensory information from the top down rather than from the bottom up; TO the subcortex FROM the neocortex rather than the other way around. This gives us some idea of the amount of power available to us, once we learn how to access it, to get the cognitive part of our brain to manage the emotional part. The other important part of the book is how our thinking and behavior continue to make physical changes in our brain as long as we live. The book certainly supports the idea of "brainswitching" to the neocortex when the subcortex is agitated with anxiety or depression, which is what all cognitive behavorial therapists try to teach people to do. As the book shows, you can do that by thinking particular thoughts that stimulate neural activity in the part of the brain from which you wish to function. Then, thanks to the neuroplasticity of the brain, if you do this often enough you can actually re-wire your brain to get out of depression and anxiety at will. A. B. Curtiss, author of BRAINSWITCH OUT OF DEPRESSION

An excellent book combining the fields of neuroscience and psychotherapy and explaining the effects of emotional trauma on brain development.

The author explains how what we think programs our brain and how learning to think differently changes our brain: he explains the psyiology that underlies psychotherapy. He tells us what happens in the brain as we change our thoughts and feelings. (His thesis even explains why prayer and meditation work.)

Cozolino's text presents a very complicated topic in an extremely accessible manner, owing to a straightforward writing style and a penchant for perfectly applicable example case studies. He breaks down the functioning of the brain into "digestible" chunks and builds throughout the text on earlier learning. If you work in the field of counseling or psychotherapy, you simply cannot go wrong by reading this book and supplementing your knowledge of neuroscience-psychotherapy connection.

THE NEW TIME TRAVELERS: A JOURNEY TO THE FRONTIERS OF PHYSICS straddles the line between science fiction and science fact, offering both college-level science libraries and general-interest public lending libraries a lively survey of scientific inquiry based on a group of theoretical physicists at the California Institute of Technology who undertook a serious investigation of the possibilities of pastward time travel and its possibilities. Their inquiry tried to determine the viability of time travel: their results blends science and philosophy in a lively survey perfect for either casual reading or classroom debate.

When I was a kid I was completely mesmerized by the Time Tunnel -- a 1960s sci-fi series about two research scientists who become trapped in a top secret portal through time. David Toomey doesn't have my beloved Dr. Tony Newman (played memorably by James Darren, in form-fitting corduroy) but his book is populated by scientists who, if not quite as sexy, are just as captivating. I found myself fascinated by the book's take on the scientific community and how it works -- how concepts evolve over time, and also, maybe even especially, how ideas can migrate back and forth between scientists and the world of science fiction. Toomey does a great job of making the science itself accessible, but for me the really careful description of how scientific insight builds over time, how epiphanies large and small, new and sometimes pretty old, accumulate and eventually become theories, was worth the price of admission alone. The politics of science research and publication is also really present in the book -- I got a good sense of how on-the-ground professional factors shape the high-flying theory in play. It was a great read.

Many casual lay readers may find some of these intriguing space time concepts difficult to visualize. Many more and better pictures would have made this book more accessible. For the description of dynamic ideas like "time machines" a picture is indeed worth a thousand words. If you have seen a Nova TV program on space time you know what I mean.

A gripping read about what is often a daunting topic, Time Travelers takes us on an intellectual and imaginative journey through science, science fiction, and the lives of scientists. Books on these topics can often be obscure or overly fanciful. This one is delightfully alive, and Toomey is never less than careful in both the physics and speculations about time travel. A lesser writer would have fudged the facts to make room for fantasy, but Toomey builds a smart and powerful (though qualified) case for a kind of time travel that retains enough fantasy to keep the pages turning but never scrimps on the facts. Another fine effort by an excellent writer.

Anytime that I have picked up a book about the space-time continuum and quantum physics I feel that the adventure begins. Unfortunately the adventure can end quite early if the writing is thick and obscure as a tunnel that connects two black holes. Mr. Toomey's book, however, is extremely readable. In fact I couldn't put it down. He manages to explain complex ideas and theories very clearly and understandably. I enjoyed this book very much and encourage anyone with an interest in time travel to pick it up and give it a read. This is a fun book!

Gillian Zoe Segal's book, New York Characters, is outstanding- the best photography book I've ever seen/read! The photographs featuring prominent New Yorkers are incredible. Each one captures the true essence of the "character" and truly comes to life on the page. The characters are all photographed in their natural environment, and as Segal points out and demonstrates in her book it is New York's characters that make "it the greatest city in the world". In addition to her photographic genius, Segal writes beautifully. The vignettes's about the characters are intersting, informative, humorous, and touching. No coffee table should be without a copy of New York Characters. It makes the perfect holiday gift for New Yorkers as well as out-of-towners because everyone loves or has an interest in New York, right? Furthermore, all of the proceeds of the book sales are going to the September 11th fund. So what could be more gratifying than supporting the city's recovery effort by buying this wonderful book for yourself, for your friends, for your family...? I feel confident in saying that anyone who picks up New York Characters will enjoy it immensely. What will Segal do next? I can't wait....

Gillian Zoe Segal's book, New York Characters, is outstanding- the best photography book I've ever seen/read! The photographs featuring prominent New Yorkers are incredible. Each one captures the true essence of the "character" and truly comes to life on the page. The characters are all photographed in their natural environment, and as Segal points out and demonstrates in her book it is New York's characters that make "it the greatest city in the world". In addition to her photographic genius, Segal writes beautifully. The vignettes's about the characters are intersting, informative, humorous, and touching. No coffee table should be without a copy of New York Characters. It makes the perfect holiday gift for New Yorkers as well as out-of-towners because everyone loves or has an interest in New York, right? Furthermore, all of the proceeds of the book sales are going to the September 11th fund. So what could be more gratifying than supporting the city's recovery effort by buying this wonderful book for yourself, for your friends, for your family...? I feel confident in saying that anyone who picks up New York Characters will enjoy it immensely. What will Segal do next? I can't wait....

I got a copy of this book and the other night three friends and I made a bet as to who had seen the most "characters" in real life. Sad to say I was not the winner but did pretty well with 24 and came in second. Anyway, it's a great book and a kick to get the real stories behind some of the interesting people we see around town. Highly recommended.

If you admire great photography and exquisite prose and feel the slightest attachment (or wish you did) to New York, then Gillian Segal's book is for you. I moved from New York a little over ten years ago and was determined to keep in touch with the city I love. However, it was only a matter of time before I lost touch with what really made New York special: the people's unique personalities. Gillian's book has allowed me to reestablish contact with the city that I still like to call home. Now, when my colleagues in Providence ask me what to do in New York, I no longer provide them with a mundane and outdated list of restaurants and sites. Instead, I refer them to Mrs. Segal's book. I inform them that in its pages is where they can find the real New York. Everything from great food, The Egg Cake Lady, to a wonderful opera on 57th street, performed by Opera Man, to a great jogging partner, the Mayor of the Reservoir (he is featured on the cover) can be found in "New York Characters".

If you are a New Yorker, a former New Yorker, or someone new to the City, you should own this book. The photography is both penetrating and compelling, and the characters featured are truly fascinating. It's like the Zagat of New York people. I hope the author comes to Los Angeles to do a book on characters here (there are plenty)!

In `One Cosmos under God`, Robert Godwin shares his thought provoking insights into the deepest workings of the cosmos, each individuals purpose on earth and the ultimate destiny of mankind. In explicit detail he explains the universe's progression and transformations from Oneness with Spirit, to Matter, to Life, to Mind, and ultimately back to Oneness. Mr. Godwin turns the contemporary understanding of the workings of the universe on its head and fleshes out that theory with reasoned logic and well documented research. In addition to being a theoretical exploration and explanation of the Cosmos, the book also serves as an ultimately practical guide to realizing your own spiritual evolution.
This book has enabled me to think about the universe and my place in it in ways I never had before, and the clues contained in the book have contributed immensely to my own personal and spiritual growth.
If you've ever asked yourself "What's this life all about?" then this book offers keys to those on a path of spiritual discovery and understanding and is well worth the price of admission.

I love this book, because of it's interdisciplinary approach. While specialists taker an ever more reductionist viewpoint, the viewpoint of the author is holistic. This is by far a more useful approach to understanding the nature of life than the ever-splintering and myopic specializing that seems to characterize modern science.
I have read it a few times, and thoroughly enjoyed it!

I found this book to be excellent. Were I stuck on an island with five books, this would most certainly be one of the five.

I agree with the other reviewers here, this is a magnificent book that spans eons of time and numerous disciplines...
I picked up Robert Godwin's book after his intriguing interview in `What is Enlightenment' magazine...
It's not an easy book to read, but this is in no way a lack in Godwin's writing style which is engaging, clear and humorous... No the difficulty comes from the depth and breadth of the subject matter...
This is an Integral approach to what is basically the spiritual, psychological and corporeal history of the Cosmos no less... Whew...
By Integral I mean that along with other modern day thinkers such as Ken Wilber, Coombes and Beck, here is an attempt to pull together what may appear to be disparate threads of varied concepts, theoretical models and even religions that have spanned myriad times and places and integrate them into a `whole'...
There is no doubt in my mind that we are in a position now to re-evaluate science, spirituality and psychology and place it into a new modern context in view of the strides we have taken all these areas ...
This doesn't mean `cherry picking' ideas and making them `fit' our modern or should I say post-modern (get with it!) world view... But along with Wilber's `Integral Spirituality' (recommended book), there can be a reframe of where we are and where we are headed in view of what has gone before and the fact is, that zeitgeist can only be observed for past events...
So exploring the past, as Godwin does, from the perspective of all we know right now gives new `juice' to religion for example...
There are some books that you really should read, and this is one of them - and I am amazed that something so profound can be so much fun - this is one of the real strengths of the book... It is an emotional and intellectual roller coaster in places, for the reasons outlined above, but feeling your worldview change as you read is thrilling...
A tour de force...

A recent New Yorker cartoon showed a clown sitting in a bar, talking to another customer. The caption: "I tell the truth, and sometimes it's funny." Robert Godwin could make the same claim about "One Cosmos Under God."

The author presents four books within his book. The first considers matter, the field of physics. The subject of the second book, life (the field of biology), transcends and includes the first book. The third, mind (the field of psychology) transcends and includes the first two. Finally, the fourth book, Spirit (what Godwin terms cosmotheosis) transcends and includes the first three. For readers familiar with Ken Wilber's developmental and holarchical model of the Kosmos and integral approach to knowledge, this book provides a view that is intellectually rigorous, emotionally engaging, and spiritually sensitive and aware. I come away from the book with a strong impression that Godwin is writing to my mind, my heart, and Spirit.

Godwin takes his biggest risks in the third book in building a scenario of how the opportunities and challenges of self-consciousness in early humans created considerable fear with which we must continue to contend today. It's a sobering argument.

While respectful of religious traditions, Godwin argues that they have created words and symbols that are highly "saturated" with cultural baggage, and therefore weak as effective pointers to Spirit. In the fourth book he presents an intriguing set of symbols that on the one hand are precise and clear, and on the other are quite free of content. This spiritual glossary offers an excellent reframe for fresh ways to communicate about Spirit.

Robert Godwin, if not in the Punster Hall of Fame already, definitely belongs. Throughout Godwin's writing is playful, yet his punning has behind it the serious intent of connecting the old and familiar with the growing edges of Spirit. His plentiful puns create new "wineskins" so that we may hold and share for awhile a taste of new wine. This is a book I will continue to study for some time to come.

The Part-Time Real Estate Investor: How to Generate Huge Profits While Keeping Your Day Job, by Dan W. Blacharski, is a wonderful and inspiring book that is presented with humor, information and insight for the average American that is struggling, but that dreams of something better for their life. Blacharski begins the work by focusing on his own credit-worthy shortcomings in an entertaining method that millions of people can relate to and that serves to lay a foundation for the belief that anyone with the commitment to changing their life can do so through knowledge. That knowledge, in Blacharski's book, relates to the real estate market and how the acquisition of property can progressively provide a source of income for people that will lead to financial security and stability. This is not a guide that suggests that the reader will be rich overnight, but instead a guide that uses facts to support all of the information that is provided and that offers a step-by-step manner of approaching the topic. The writing is not only filled with the first hand knowledge of the author, it is engaging and inspiring. In a world in which most people are told that they have to accept whatever socioeconomic barriers that confront them, Blacharski is capable of opening his reader's eyes to the possibility that there is another path that can be taken and that, with a little determination and knowledge, anyone can do it.

You gotta love a guy who opens a book about part-time real estate investing with the information that he hasn't "had a real job in 15 years." Dan W. Blacharski then proceeds to explain in exhaustive detail how you, in 15 years (perhaps less), can write the same sentence.

Among the many things you'll learn from reading The Part-Time Real Estate Investor: How to Generate Huge Profits While Keeping Your Day Job is the fact that while the shortest distance between the two points (idea and success) isn't really all that long, the actual path can be long and winding and you should, first and foremost, prepare yourself for a less than instantaneous journey.

"There may well come a point when you will be working only a few hours a day and taking in millions," he writes, "but that point is not today. It will take a lot of hard work to get there."

You will also learn that in many ways, bankers and real estate agents are not going to be your best friends in this investment endeavor of yours. In fact, Blacharski will explain, they will often be at odds with your goals. Real estate agents earn commissions from the sale of a home and are likely, therefore, to view alternative methods of purchasing real estate with considerable skepticism. Banks are in business to make money. They are not in the business of making you money, so like the real estate agents, they will tend to view any creative financing ideas with the same sort of skepticism. Alternative methods of purchasing real estate and creative financing ideas are the backbone of the method(s) that Blacharski details in the book.

He walks you through it all, clearly and concisely, detailing all of the alternatives and creative financing arrangements that are available and desirable to the potential, part-time real estate investor. What seems clear is that many of the people who've trod this path (i.e., those who've made initial investments and parlayed the profits into millions) did so by using some combination of the techniques outlined in this book.

What is not so clear is whether you, dear reader, will be able to do the same thing, especially if the plan actually entails maintaining a full-time `day job' while you explore the possibilities inherent in real estate investment. To his credit, Blacharski makes no claim, offers no guarantee and doesn't climb on a media soapbox claiming that you're going to be a success through the simple application of the principles he outlines. He tells you upfront that it's going to be hard work and in many cases, will involve failure. He recommends that you absorb such failure and soldier on, using each instance of failure as a lesson learned, not to be repeated.

If there's a concern about how this information is laid out for you, it's that it has a tendency to come at you like a comfortable shower, which is all well and good, as long as you don't have to pay strict attention to and retain a specific memory for each drop of water that lands on you. It's just a lot to absorb in a single setting, or two even, or even the amount of time it would normally take you to read a book. Without a photogenic memory, you're going to have to go back and re-visit the concepts and specific details of each situation in order to effectively utilize the strategies and tactics that Blacharski has outlined in this book. Some of it, of course, will come with experience, but even initial experiences with this investment route will need to be supported by a strong knowledge base that can't realistically be learned simply by reading the book.

This is not necessarily a bad thing. The devil, as we all know, is in the details, which, no matter how clearly Blacharski outlines them (and he does do that), will still be your responsibility to execute. Bearing this in mind and being aware that this book is a blueprint, not the finished `building' of wealth that you, as a potential part-time real estate investor, are seeking, the 290 pages of clearly articulated and well-written information are well worth your time.

I've read and reviewed a number of "how to make millions investing in real estate" type of books, and I didn't think I'd ever need to read another one, since they are mostly the same (in varying degrees of quality). However, I was attracted to the Part-Time Real Estate Investor precisely because of the humility of its title -- it seeks to help real people achieve real income from real estate while keeping their feet planted solidly on the ground. Since I know the realities of the current real-estate market precludes the possibility of doing it full time (at least from my starting position), I decided to take a gamble on this book, and I wasn't disappointed.

As with any "how-to" real-estate investment book, the Part-Time Real Estate Investor covers a lot of ground, and thus is skimpy on the details in some areas. Fortunately though, this book focuses on some areas that are ignored by the pie-in-the-sky type of investment books. For example, it spends ample time on subjects like "Buying Your First Home," buying a home with bad credit, "Land Contract and Lease Purchases," etc. The bad credit chapter was particularly informative, I thought, as it examines whether or not you should buy a home with below-average credit, given the higher interest rates you'll incur. Most books are simply rah-rah for homebuying (and selling), but this one is more sensitive to individual's situations.

There is no ONE book that will tell you everything you need to know about being a real-estate investor, but this one is a good place to start, particularly for people with realistic and modest goals. Others, like those from the Rich Dad series or by author William Bronchick, are also helpful, especially from a psychological perspective. But this book contains some of the best pure information of any I've read. I would advise others in my shoes to grab this book as well as two others I recently reviewed, Inspect Before You Buy (by Charlie Rose) and Your Real Estate Closing Explained Simply (by Michelle Blain), which go into those two areas in greater depth than this book is able to. No ONE book will teach you all you need to know, but these three books as a set come pretty close!

It is always easy to write a review on a book that appeals to you right from the beginning. And these words are heartfelt. Of course, to see whether this book is good or bad, in any sense, we have to read it. So pluck up your spirits and open it! Once you have done it, it is almost impossible to put the book down.
To better understand how the money world works you do not have to spend years of research and live your life in secret labs. Simply go out for it. Money world is around you, maybe even in your neighborhood. That is what Dan W. Blacharski, the author of the book, tries to explain. But do not get discouraged thinking that the author is going to give a lecture -- one of the many on `How to Get Rich in a Fortnight' we can attend any time in any city of the country. That is quite another story.

Holding in mind that there are still lots of things to learn, we are free to choose between seminars, real estate programs and the books on the corresponding topic. I am not sure of whether these seminars are useful, but I am pretty certain of the fact that Part-Time Real Estate Investor really inspires. I am not a real estate guru in terms of buying and selling, but I devoured this book within a single day. Moreover, next morning my first purchase was a newspaper with lots of real estate related materials. Am I going to be an investor? I am sure I am going to try.

The majority of people out there think starting their own business is a risk and even a waste of time. Let them think so. I am sure we are not this kind of men. Yes, there are some obstacles on your way to good money and even wealth. But they are nothing comparing with what you will get. Dan W. Blacharski gives compact and precise information on how the whole business works. Unlike the lecturers and tutors in a college, the author opens you the doors to the core of real estate business and quite clearly states that `there really are no secrets in real estate wealth building'.

The book is perfectly designed. The chapters consist of subtitles, which give you direct information on how this or that method/trick works or does not work. Then there are lots of myths of the trade that help you escape the reefs of the business. PART-TIME REAL ESTATE INVESTOR TIP is a common insertion where the author either summarizes the ideas of the chapter or provides examples of real estate routine work. Such notions as creative financing, REIT, tax deduction, promotion of homeownership are not just labels -- they are thoroughly explored and clearly explained by the author. A friend of mine, who is a teacher, said when she finished the book, "Well, this book sounds like Zero Conditional!" I could not have expressed myself better.

You know, after the first reading of Part-Time Real Estate Investor I was not satisfied. I realized I need a second reading. I was so much overwhelmed by the book having finished the last chapter that I was thinking of it the whole night. The whole business turns out to be quite a nice deal to try and there are no limitations! Real estate investors get to be rich by learning from their mistakes, and by not giving up after the first failure. Paraphrasing Margaret Thatcher's famous words, I want to say that you have to sell/buy a house more than one to get rich. And frankly, that seems not a very hard work to do...

Not only was this an enjoyable read, but also intriguing. I have always wondered how it would be to dabble in real estate. The Part-Time Real Estate Investor lets you see into this world, and actually see yourself in it. Mr. Blacharski gives all the detail a reader needs to jump in and invest in that first property. He outlines how to proceed slowly at first and become knowledgeable about your properties. Then take it to the next level to build a real estate portfolio. The information in this book will give you the confidence to delve into investing for yourself.

This book not only gives you solid advice and strategy, but also discusses and dispels many of the get rich quick schemes that have been so popular of late. You can not get something for nothing and the author explains exactly how the "no money down" schemes work. There are lots of easy to follow financial examples that demonstrate how to figure profits, expenses, closing costs and the like. When he talks about doing things that are risky, because nothing in this world is secure, it really hit's the mark with me. This book goes into detail about the confusing real estate world. It's really a no nonsense guide to real estate investing.


I would recommend this book to anyone - really! This may very well change your life.