S Books

As a publicist who has worked on the journalism side like T.S. Peric, I learned that he "gets it". I devoured this book as a refresher for myself and to learn what others are doing to generate publicity for their clients. I found Peric's tips and advice sensible, simple to understand and applicable to any product or service. It's one of the most thorough and user-friendly books about publicity that I've ever read.

"Wacky Days" is a book that leads you through the many steps you can take to obtain huge amounts of free publicity.
Anyone who has a business, product, or book is sure to find this will become their Bible to return to time and again gleaming nuggets of information from it's pages.
The author uses examples from his own experiences to show how it can be done. The information can be easily adapted to fit your need for publicity.
An interesting and entertaining read that is a definite keeper which will sit on my reference shelf to be used whenever I am doing publicity. In my opinion, Tom Peric does for publicity what Dan Poynter does for self-publishing.

Great book on ideas and practical ways to generate PR for any type of business. From straight-forward tasks to some strategic planning like offering reporters story ideas for future reference or how to get seated on a Board, Peric' has something for everyone in Wacky Days.

Highly recommended.

Wacky Days... explains how to get free publicity and to be recognized as an expert in your chosen field. Mr. Peric' shows you how to approach the media through Tip sheets, professional looking Press releases, and of course the names, dates, and e-mail addresses needed to create your very own holiday!( Mine is going to be "Buy a piece of thrift store art day", 3rd Thursday in June!)his book is a must read if you spend money on advertising your business.
If you are an independent publisher, like me, YOU MUST OWN A COPY!
All fans of Dan Poynter should have this book right next to The Self-Publishing Manual.
Everyone else talks about getting publicity, but Tom holds your hand, and takes baby steps until your goals are reached, 37 small chapters.

His journalism background has really given him a true insiders edge.

At the end of the book there is a section that explains how to affordably hire Mr. Peric' himself by drawing up a plan from Wacky Days..., gathering up media list, writing your press release and allowing T. S. to assess the plan.
This book explains what journalists love to write about,(People and Ideas)

He also explains why stories get written (they were relevant, useful, or interesting!)

I fully recomend you buy this book.

I've never met or spoken with Tom Peric but as I read this book, it felt like I was listening to a trusted friend give me step by step advice on how to publicize my business. I liked his straightforward writing style and how he educates and empowers the reader so that even the most media-shy business owner can read this book and apply its suggestions about how to publicize his or her business. A great book, you'll be glad you read it.

This incredibly valuable book is characterized by almost reckless honesty in combination with a concern for the welfare of patients that I have encountered nowhere else to date.

If it is read casually, there is much of critical value; if studied carefully, there is even more.

Dr. Levine had earned the gratitude of everyone who reads the book as well as all others because, with his trail blazing book, he has put the medical establishment on notice that they can no longer depend on the code of silence that has for so long protected inadequate and impaired heath care professionals. And it's high time.

I agree with all the reviews here - this is a must read. But after you read it go give it to a friend - it could save their life. As for the one review from the Texas man....probably a criminal doctor or someone who works for the pharmaceutical companies!

Ask the nurses who the good doctors are? Nurses like the doctors that are nice to them. The best doctors aren't always nice.

Go to a Teaching hospital if you can? So a resident can do your procedure and round on you? I think not.

Drug companies are out to rip us all off? Dr. Levine doesn't like drug companies because drugs like statins and ace inhibitors decrease his business.

Asked to be transferred during your care? So a new doctor that hasn't been following you can start all over.

Tell the ER doctor to call your Primary care doctor? So he can get whoever is on call for the group and knows nothing about you. Right. Lots of help.

Really weird stuff to come from an MD.

I can't express how important I believe this book to be. I am a business consultant of more than 30 years. I have read extensively in many areas of business - and in Health, Wealth, Happiness, and Success. I'm not a doctor. I'm not sure there isn't some exaggeration here. But, both Dr. Levine and what he says "feels" right. And, even if it isn't, it is a wonderful checklist of things to watch our for and check against. I plan to purchase additional copies for members of my family. I plan to recommend this book to those who attend my seminars.

I was shocked to learn that drug companies and medical suppliers "court" and "pay" (my quotes) doctors to use their products.

The author explains the process behind the FDA approving a drug and that some doctors have a conflict of interest while taking part in the approval process.

Pomerantz hit the high water mark of urban histories by providing an intimate picture of the emergence of the South's premier inter-racial city, Atlanta, from the standpoint of the two families---one once slave and the other slave owner---who helped to shape its progressive destiny.

As a recent transplant to the city of Atlanta, I didn't know much about Atlanta's history. And as an African American woman with grandparents who left the South in search of bigger opportunities in the North, I was more aware of the racism than I was of how and who ushered in the social and economic change that created more opportunities for my generation. The book is extremely well written and once I started I couldn't put it down. This is great way to learn about history. Anyone interested in Atlanta's history in particular and American history in general should read this book!!!!!!

This book not only is about two families but also about how those two families influenced and built one of the great metropolises of America. Greatly narrated and beautifully told.

I've read several of Gary's books and found this one to be an amazing work of not only scholarship and very detailed research but it was also very readable. Some people may be put off by the sheer size of the book but once I was hooked (it took a few pages), I really couldn't put it down until I was done.

Luckily, I was on a cruise and quite a few sea days to lie back in the sun and savour this wonderful book.

I HIGHLY recommend it to anyone interest in how the South was transformed (both intentionally and unintentionally) by a small number of people with not only immense vision but also immense bravery and a sense of justice.

Bravo Gary!

I am a native Georgian and raised in Metro Atlanta. This book opened my understanding of how, what, when and who made this city and why our state is so political about everything. Unfortunately, the race factor will always play a role in how we view and operate the local and state governments. This book just makes it clearer for anyone who works, lives and does business in Georgia. All Georgia history teachers should read this book. It would make Georgia history so much better for 8th graders and make them think. This is a must for reference material.

If you haven't been to a zoo lately, YOU'RE MISSING OUT. You need to get yourself a copy of America's Best Zoos, read all about what your local zoo has to offer, and plan a trip! Then pick another zoo from the book that looks really cool, and go there too! No two zoos are alike! My family and I have been to seven zoos in two months, and each experience was completely unique--and wonderful. And America's Best Zoos was spot-on in its summary of each zoo.

I dream of traveling the world and seeing elephants and giraffes in Africa, penguins in Antarctica, giant pandas in China and kangaroos in the Australian outback. BUT I have three young children and not a lot of money, so world travel is out for now.

BUT WAIT! Some very brilliant people have brought these amazing exotic animals right to my front door (or at least to a nearby city). I don't think people realize how amazing it is that we get to see hippos and giraffes and giant anteaters and orangutans and lions and capybaras in THE AMERICAN MIDWEST (or wherever you live). And for such a low price!

I take America's Best Zoos with me wherever I go. I can't get enough of the photos and descriptions and valuable advice. Anytime I have a question about a zoo, I find the answer. I'd love to be able to check off every zoo in the book. Someday!

This is one of my favorite books of all time. It shows the ignorant person how truly amazing each zoo is. The two authors have visited nearly all the major zoos in the country and offer very helpful advice on what not to miss at each certain zoo and ways that can make touring the zoos more efficient. Whether or not you are a zoo fanatic like me, this is still a great book

The United States is home to some of the best zoos in the entire world. "America's Best Zoos: A Travel Guide for Fans and Families" is a complete and comprehensive listing of the best places to visit humanely kept wildlife in the United States. Featuring a directory complete with tips, driving directions, listings of rare exotic animals and the niches some of them fill (such as Arizona-Sonoroa's Desert Museum for desert creatures), "America's Best Zoos" is a must-have for any wildlife lover traveling across the country. Highly recommended for community library travel collections.

Living in San Diego, near a great Zoo, I was very interested in reading about it as well as other Zoos. This book has a very attractive cover, which will catch the attention of Zoo lovers. It is well written, has good pictures and makes me want to visit some of the other Zoos.

The way it is divided into areas of the country is very helpful for travelers and I especially like the Appendices with the Top Ten Zoos in Twenty Catagories and each author's picks. I'm sure I'll refer to it frequently and have purchased one for a gift.

When I first received this book, I glanced through and looked and found many of the zoos I have visited in America. I found the Introduction, Going to the Zoo, and Animals to Look for very helpful. I am currently serving as a missionary and living in Liberia, West Africa. Regretfully there are few animals here in the wild and only a couple private zoos - much of this is due to the civil war from '89-'03 - though I keep my eyes open for pygmy hippos and diana monkeys when I am upcountry. I plan to re-visit the Indianapolis Zoo when I return to the US next year. Thanks for a great resource book.

I thought this book was great. If your a fan of Forester, or just like naval stories, read it!

This is a fine novel by CS Forester, the author of the magnificent Hornblower series of novels. It tells the story of a fictional American naval sea captain during the War of 1812, one Captain Josiah Peabody--an American charged with the mission of breaking the British blocade of the fledgling United States and wreaking havoc with the British sea lanes. This, he understands, will give America leverage against Britain and perhaps help motivate it to make peace.

As Forester explains, America had failed to prepare adequately for the possibility of war, had not built up much of a Navy, and paid a thousandfold for this folly. Although Peabody is a fictional character, real life American captains like him did exist, and in fact the American Navy won glory against England in the War of 1812 in numerous ship actions that pitted a plucky but weak United States against the world's most powerful sea power.

The story is very well-told, and Forester's insightful portrayal of Captain Peabody is a fine examination of the American character as it is often perceived by Britons. As always, Forester spins a great sea yarn, with all of the technical details perfect (I'm taking other people's word for this, but I know it is true!) and you can practically smell the salt water and hear the waves.

An enjoyable yarn that ranks with the very best stories of naval adventure.

Cecil Scott Forester is, of course, best known as the creator of the Horatio Hornblower adventures in the era of fighting sail. The majority of the heroes of C.S. Forester's books, not just Hornblower, were British fighting men.

However, he also wrote several stories, of which this was the first, with Americans as the central figure. So "The Captain from Connecticut," Josiah Peabody of the U.S. Frigate Delaware, is by no means alone in being an American: however, he is the only hero of a Forester book who actually has to fight the Royal Navy.

The book is set during the war of 1812: the first challenge which faces Peabody and the Delaware is to escape the Royal Navy's blockade of Long Island in terrible weather. Then Peabody has to deal with pirates, a traitor very close to home, and a British squadron which outnumbers him three to one and is commanded by a very dangerous opponent.

Peabody also encounters, and nearly accidentally attacks, a Royalist French governor appointed by Louis XVIII after Napoleon's first downfall. The governor has a ticklish sense of French honour and neutrality, and is accompanied by his attractive sister and beautiful daughter.

Although this isn't quite up to the standard of the best of Forester's Hornblower books, it is an entertaining and exciting story of war at sea in the era of sail, which holds your attention right up to the surprise ending and the twist on the last page.

This is a good piece of writing. Too bad Forester only wrote this and the Hornblower series for he was great in this genre. A good book to read in the dreary days of winter. I'd recommend it to anyone.

I respectfully disagree with the other reviewers who say this is just as good or even better than Forester's Hornblower novels. It's pretty clear Forester was having an off year in his writing. First, the research is atypically flawed: The American captain Peabody knows Long Island Sound well because he served in the "Coastguard Service," something that did not exist at the time (there was a Revenue service, but a "Coast Guard"--two words, not one in British style--didn't exist until 1915). Second, the writing is just clunkier than in the Hornblower novels; at one point Forester uses "fathoms" as a unit of distance rather than depth. Third, Peabody is mildly interesting as a character but is a long way from being as fascinating as Hornblower was even in his first appearance. Whereas Hornblower is constantly in turmoil over his shortcomings, Peabody is a rather predictable fatalist (and the many and annoying references to Providence underscore Forester's own personal disdain for religion).

Still, I found the novel entertaining and worth a read. Just don't expect 'an American Hornblower.'

Very well researched and written book! If you are interested in Native American past and cultures, this is a great resource.

I am using this as part of my research to aid me with the series of paintings I am doing of North American Indians from the period 1850 through 1910. I found it interesting that of the paintings I have completed thus far, I often get asked by Native Americans if I have yet done any paintings of members of their tribes. This book helps with the geographical aspects of where my subjects may have been located at the time they lived.

Great maps explained by easy to understand text passages are the hallmarks of this user friendly and highly informative, not to mention interesting, book. I'm very impressed by Carl Waldman's work, which is characterised not by fawning apologias but by respectful insightful investigatory analysis.

While I enjoy this book and its wealth of info and maps, it is a shame that the only map in color is on the cover. 4.5 stars.

A good resource for any student entering the field of North American Indian studies, this book is carefully organised and rendered. Waldman traces the many facets that have been used to explain who the North American Indians were, how they lived and where. The text is clear and direct, well-suited to the novice in this area of study. The wealth of maps and other illustrative material well supports the narrative, although space restrictions force a certain level of clutter at times.

Waldman opens the book with a description of how humans arrived in the Western Hemisphere. The "Ancient Civilizations" of Mesoamerica, such as the Olmec and Maya are well summarised, before the author turns to the Southwest peoples - the Anasazi, Hohokan and Salado communities. He explains the often overlooked or poorly considered Moundbuilders of the Lower Midwest. The section on "Indian Lifeways" turns to areas like California, the Pacific Coast, and Subarcic regions. While these peoples didn't achieve the strongly hierarchical civilisations of Mesoamerica, their various social structures were complex and dynamic. Their economic systems allowed them to endure and they adapted well to change, something too often lacking in Mesoamerica. To a limited extent, the geography and environment hosting these people granted them the flexibility to maintain a dynamic society, even in precarious conditions.

One aspect of life they were poorly prepared for was the European intrusion. Waldman sets aside a section to introduce the problems introduced by European colonisation. The litany of wars and rebellions take up a hundred pages of the text. The accompanying maps showing battle sites sparkle with stars indicating clash sites. Some of these wars have almost disappeared from historical accounts of North American settlement. It's a good reminder of how the whites took over the hemisphere and what cost that hegemony extracted from the native population.

In time, war was replaced by "Land Cessions" and resettlement. The reservation system, never a fixed idea, is carefully explained by Waldman. The modern result of reservation communities and the ambivalent policies surrounding both the settlements and their populations gave rise to a new awareness among Indian people. The poor acknowledgement of Indian contributions in two world wars was but one of many irritants leading to "uprisings" at Wounded Knee and elsewhere. The author goes on to list major Indian government agencies and Indian organisations and facilities. Indian place names, often overlooked, are listed, with the modern "nation" structures for the US and Canada provided. In all, this book will be a firm base from which to expand a study of Indian circumstances for the future. [stephen a. haines - Ottawa, Canada]

It's been a good reference so far and will definitely help with real cases when I'm finally out of school.

I'm a veterinary medicine student & I found this book very useful! it's worth buying it!

If you are a veterinarian and don't have this book, get it! Great client education handouts on cd included.

This book is awesome! Does not go indepth, but has ALL the pertinent information related to specific diseases/clinical signs (definitions, Physiology, symptoms, lab work, treatment, follow up care)all on one page! A VERY useful book so far, especially from a tech's point of view!

Just replaced my 3rd edition, the 4th addition is a bit better has some new information, doseages for new drugs and a CD with Client education handouts.

Blade was .... completely different from the movie. The movie had more fighting and you didn't get to see the true meaning of the novel. The movie described Blade as a cold blooded slayer with no mercy. The novel describes Blade as someone who risks his life everyday to save the human race in spite of the fact that the human race thinks he's a murderer and wants him dead. He uses his powers to serve and protect the very species that depises and fears him-our own. He has the power of an immortal, the soul of a human, and the heart of a hero.

Another ride on the good ol' roller-coaster of adrenalin! Who says books can't raise your blood pressure? For those who think so: Read Blade! Awesome action, packed with vampire-slaying excitement, and intense fun! I haven't even seen the movie, though I'm about to. If all movie-novels were like Blade, Carmike Cinemas will be seeing me more often.

Blade is the tightest book you'll ever want to read!!! The movie and the book are amazing. I've been watching the movie a hella-lot of times and you'll also like the book. Buffy v. Blade??? Blade all the way! cause he's the #1 slayer!

Blade was a kick ass book, completely different from the movie. The movie had more fighting and you didn't get to see the true meaning of the novel. The movie described Blade as a cold blooded slayer with no mercy. The novel describes Blade as someone who risks his life everyday to save the human race in spite of the fact that the human race thinks he's a murderer and wants him dead. He uses his powers to serve and protect the very species that depises and fears him-our own. He has the power of an immortal, the soul of a human, and the heart of a hero.

I loved both the book and the movie. I was really surprised at how the book captured the manic energy of the movie and the complexity of the characters. The book really delves into the deeper areas of the characters and captures the feeling that it's hard not to admire Frost while you're hating him, he's an awesome villain. Even if you haven't seen the movie, read the book, it's an absolute must for anyone who's a fan of Anne Rice or vampires in general, as well as anyone who wants to read a well-crafted piece of literature.

This is a terrific book for a novice who is facing the scary job of picking a contractor, then working with that contractor, to build a house. There are so many things I didn't know, and wished I'd known, but there was no one to ask. This book is written from the buyer's point of view, and so it covers the questions only a novice would have, like 'why does the foundation look so funny?' This really is a peace of mind book, and it should also help you save some money because you know what the contractor is suppose to be doing, and paying -- and you can question what doesn't look right. I sure didn't know, but you will with this book.

I loved this book! It took all the fear out of building a new home. I loved the cautions and special beware's....they will save me lots of headaches. This author really knows how to make life easier!! Anyone getting ready to build a house should have this book in his back pocket at all times!!! A real Keeper!

Blythe Lipman

I have never found a more useful book when it comes to getting a house built. It is the ultimate guidebook and it's worth 200 times it's price! This should be a required purchase for everyone who is building a home...it will save them thousands of dollars!

Wow! The book really took my fears away about building a custom home. It went through every single process in detail and now I know what to expect. It also gave tips on how to save money. My wife and I are now actively looking for land to build our new home.

Although I only plan to build a large garage with granny flat over it this book was a great help. I tend to be a bit of a know-it-all and this book went way beyond what I thought I knew.
I have found it to be very helpfull in about 100 ways beyoud just the simple construction of the structure.

Regards, John V. Southern California.

A book that I could not put down! Why? Simply wanted to know who und what will be next to help a downed nation to stay alive with an "enemy" on each side. All in all it shows as well that politicians are only people with faults and their own agendas. Too bad. The outcome was heroic but only because of the "little man" who did the work and not because of the politicians or in spite of them. That could have gone easily the other way. Thank God it did not and I was able to see for myself what became of the once so helpless nation and the real big brother who helped. Not the one who just listened and then pounced.

I am a Korean War veteran and somewhat of a history buff, especially during the period leading up to and including the aftermath of World War II. I cannot praise this book enough. Andrei Cherney has written the absolutely best description I have read of the events and people that resulted in the Berlin Airlift and how close we came to World War III at that time. Of special interest to me is the way he describes our great military leaders of that time, especially Generals Clay, Bedell Smith, Curtis LeMay, Marshall, Tunner and Omar Bradley, along with Secretary Forrestal, Thomas Dewey, John Foster Dulles and President Truman. With the exception of President Truman I have formed through Mr. Cherney's eyes a completely different opinion of these great men, somewhat less stellar giants than I previously supposed them to be.

This book is an extaordinary effort on the part of the author and may very well be the most interesting book I have ever read.

I began reading this book because my husband (Lt. Ben Knight) flew one of the first missions over the corridor into Berlin in 1948, probably before the official airlift began. I hoped to learn more about his activity during this time. What I learned was how close we came to losing Berlin and so much more, but for the efforts of a caring pilot.
It was a pleasure to meet the author and to hear that Hal Halvorsen is still a great hero to the German people.
It was a hard book to put down and I shall read it again.

Reading this book is an emotional and stirring event on many different levels. It offers one of the clearest and most succient histories of the period just after the Second World War. The book also does an excellent job of providing balance between the outsized personalities who helped shape the airlift and the amazing achievement that the airlife in itself was.

One of the most touching aspects however is the human aspect of the story. Besides telling the story of the candy bomber which has already been told many times before, the book gives a great history of how the German people were shown the light and turned their backs on a totalitarian form of government towards one that the democracy that exists today.

All in all this is an epic read from an epic time. The subtitle captures it best when it says that it was America's finest hour.

In June 1948 the Soviets blockaded Berlin by cutting all rail and road links to the parts of occupied Germany held by the three Western powers. Food, fuel and all other necessities for the city came then only from the Soviet occupied eastern regions and were available only to the eastern portion of Berlin, the sector of the city controlled by the Soviets. Berlin was an island in the middle of the Soviet occupation zone and was utterly dependent on the outside for all of its needs. Not that many of these needs were being met. Berlin remained largely in a state of ruin, its populace wretched and impoverished, unemployed, living in the ruins (sometimes open to the weather), underfed and subject to a stench from wartime dead still lying beneath the rubble or buried in shallow graves. Only a few weeks worth of food, fuel and other needs were stockpiled in the city and western Berlin faced the prospect of starvation and economic annihilation. This state of affairs resulted in part from the attitude of the occupying powers, all of whom had entered the occupation of Germany to punish the "evil" Germans. None were concerned that the Germans were suffering dire hardships.

The Western Allies accordingly saw the blockade as simply a diplomatic and policy problem at first, a furtherance of the campaign of subversion of free governments that the USSR was perceived as undertaking in Europe. Because Berlin could be neither militarily defended nor supplied without resort to atomic weapons (the Red Army was vastly superior in numbers and otherwise to any conventional military forces available in Europe), the alternatives seemed to be to risk atomic war or abandon Berlin. Because both of these alternativs seemed unacceptable, there arose a need to buy further time for decision. From this in turn came the idea for a temporary airlift, a desperate and ad hoc measure to slightly bolster existing stockpiles in Berlin and thus buy time for the policy debates.

This book tells the story of how a stopgap airlift became The Airlift a legendary operation that ran like a clock and supplied all of Berlin's needs until the Soviets caved in May 1949. In fact it did not supply all of the needs and some starved in Berlin that winter. But the Airlift, by dint of heroic and highly organized efforts, did supply enough to stave off total collapse and to provide hope for Berliners. The efforts of the original "candy bomber," Gail S. "Hal" Halvorsen, in dropping candy to children caused the US and others to see the human issues at stake and to appreciate the heroism of the Berliners in resisting the blandishments and threats of the Soviets. The Berliners were won over by acts of human kindness such as those of Halvorsen and by the Herculean efforts of the Airlift. It also helped to get the Marshall plan enacted and was a major factor in the rearmament of America (including the first peacetime draft in our history) and it helped create the imperial presidency that we still have today.The Berlin Crisis and the Airlift, the author believes, were also the determinative factors in deciding the 1948 presidential election for Truman.

The book tells all of this with both power and eloquence. It ranges from high policy and political scheming to the experiences of ordinary people. There are incicsive portraits of men such as Truman, LeMay, the tragic Forrestal, Bill Tanner and others. It tells a story that many Americans today do not know, when the US achieved the moral high ground worldwide, in a way it has never been able to duplicate since.

The book has some flaws. It is told almost entirely from the American viewpoint, and it is the Americans who are the good guys and the Soviets who are bad. There is almost nothing about what was going on in Russian thinking. Indeed, the book appears to be based almost exclusively on published sources and all of them listed in the bibliography are in English. Only a handful of contemporaneous documents and private paper collections appear to have been consulted. Nonetheless this is popular history at its best.