Generation X Books

Being over 20 something I had a hard time with the first few chapters, because I totally agreed with everything the author said. I don't think disillusionment with the church is something that is reserved only for the 20 something group. It runs the generational gammet. Chapter nine had me in tears and the rest of the book was pure perfection. A must read for everyone inside and outside of the church.

This book was an absolute page turner for me. I empathized with the author as a believer, yes, but definitely as a pastor's daughter who has seen the church from almost a 360 degree view. Dear Church sheds light on those issues that keep many looking from a distance, yet they remain reluctant to fully dive in. On the other hand, it calls believers to conviction with the simple reminder that "We are the church." And, the church is Christ's bride. Our commitment is (or should be) "for better or worse."

Every believer may benefit from adding this one to their library. However, it is surely a must for Christian leaders in the church or in the community, Worship Leaders, Pastors, Pastors' family, and anyone else who has gone beyond the realm of frustration. May you be blessed my this young woman's transparency!

Summary

With witty humor and in a cleverly constructed format, Sarah Cunningham writes a series of letters on her generation's disillusionment with the church. Telling things as they are, these letters are addressed simply as "Dear Church". Cunningham begins by recounting her own story of disillusionment with the church and then shares a list of characteristics she has found to be true about twentysomethings - who make up the so-called "disillusioned generation". Following, she explains our disillusionment and proposes a way for hope in the end.

One of Cunningham's particularly astute observations comes from her list of twentysomething characteristics. She points out that because of today's technology - which allows us to "get the dinner dishes done and still make it to the movie on time" - we live in a "both-and" culture that has pervaded not only our society, but also our politics and spirituality. As a result, we do not feel threatened by polar opposites but perhaps thrive off the differences. I appreciate Cunningham's mention of so many "groups" who are often excluded by the church because I believe that it is in the context of twentysomethings' "both-and" culture - as well as our resistance to identity labels - that the postmodern generation has come to value inclusiveness.

Review

Cunningham's fundamental question regards the identity of the church. What or who is the church? Her raw reflections realize that the church is human, that "thanks to the imperfect nature of its participants, every kind of local church we imagine or bring to expression is marked by human flaws, missed expectations, and disillusionment" (2006:108). This statement most plainly means that the church is the people themselves, not the building nor the institutional structure. The quote also brings to the table what Cunningham raises as a major reason for our disillusionment: unreasonable, unhealthy expectations up to which no human could possibly live! Implicitly tying this to the characteristic need among twentysomethings for authenticity, she writes that we must honestly admit the flaws that are present in the church. Finally, the quote leads to the book's conclusion that the church is not to be the hope of the world. Rather, Jesus is! We are merely flawed reflections of Jesus, trying to live by his example but failing miserably at it.

By her poignant understanding that the church is the people, Cunningham creatively places the responsibility for disillusionment not on a distant, faceless institutional church but on each individual comprising it, including - and perhaps even especially - on those who have been disillusioned. In her words: "We all do our part in contributing to the church's shared mistakes, but when it comes time to take the blame, we seem to lose our individuality. All of a sudden, the church is just one faceless, nameless, ownerless institution that can't own up to its failures" (140). Therefore, we must each collectively take responsibility for the mistakes of the church, owning up to the reality whether we are to blame or not. Indeed, I would agree that ownership of the church - or the lack thereof when it comes to our collective faults - is key toward developing serious credibility, not only with the church, but also - and I believe more importantly - with the world. Dedicating an entire chapter to the dangers of dwelling on our disillusionment and the need for forgiveness, she calls attention to the fact that any solution process will necessarily involve pain. However, that "suffering is actually linked to the production of hope" (135). We must understand this reality in order to keep moving forward and not run away when the difficult moments arrive.

In a sense, Cunningham's conclusion borders on the simplistic. While she introduces a solution - to live as Christ - I wish she would have analyzed it in the context of postmodernism, using her list of Generation X and Y characteristics. What is it about twentysomethings that might call for a slightly different solution? What are some practical steps we can take - specific to our generation - toward living like Jesus? Indeed, Cunningham does not directly address the postmodern issue other than to base the book on her extensive correspondence with a diversity of postmodern twentysomethings. At the same time, perhaps a simplistic solution is best, since that is what the reader may remember best in order to apply to complex contexts.

My final comment is this: What about those who are just plain disinterested in church?

Dear twentysomethings, oldersomethings and younger. I read this book when I was eighteen years of age and cannot express to you how deeply moved I was. When beginning the book, the first thing I saw was someone just like me, getting everything off their chest about the Church today and was completely reading my mind.I must say, in the beginning it was very nice to let out even my own anger with the Church as I read through these pages, but as I read on, it became a tool for me. She began to uncover how these problems and issues we face with the Church today can be of great use and in turn be the exact opposite of what we thought. This is a book I thought was going to make me feel all good inside about not wanting to go to Church anymore and make me feel right about my rebellion and frustrations with the church. I came to find the exact opposite with her convincing people that maybe leaving the Church isn't the best thing and showing how to truly forgive. It's a beautiful book that you will relate to whether you are twentysomething or not. This book brought me great hope and insight. What a blessings I have received!

Shalom

First, I was extremely excited when the names and places of my (and now Sarah's) hometown of Jackson, MI showed up. I have been away from home for four years now, pursuing my M.Div. degree while pastoring a small, rural church in Ohio and I miss home. The nature and substance of the letters struck a deep chord with things I have observed, experienced, and criticized from within the system to which she writes. However...

Part of my dilemma as Christian/pastor/worship leader/theologian/dad/etc. is the undertone of Sarah's book (which echoes the very words I have heard from many people in my own generation (X) and after) that take the form of complaint regarding "boring worship services." She makes valid points about the word "service" and the like that we associate with "going to church." But what I fear is the ignorance (and I mean this word in it's true sense: the act of ignoring) of the word "worship." The Sunday gathering is not, as the Boomers started and everyone after swallowed hook, line, and sinker, feeding time. It is not designed (nor has it ever been so until contemporary services came along) to give anyone an encounter with God, an emotional/spiritual high, or some divine insight. To be sure, any one or all of these MAY happen, but that is not the intention of the gathering. It is WORSHIP, it is an offering of ourselves TO God, an intentional giving of our attention to God, a recognition of the, for lack of a better word, hierarchy of the relationship. Worship is not an expectant waiting for God to come to me, it is me coming before God. It is not a time to receive, it is a time to give.

I can hear the heads shaking everywhere now, so please don't misunderstand. God does desire relationship with us. God does desire our relationship to each other. This is why love of God and love of neighbor are, in Jesus' teaching, the greatest and second greatest commandment (note that the greatest is our love TO God with all our heart, mind, soul, etc.). I am deeply excited that the dialogue of God's people is finally taking this relational turn. But I beg you to consider how you would feel about a relationship with another person who only came to you in order to GET from you.

Keep seeking, keep loving, be at peace and be blessed.

Christopher Null- please write another book! Wow. This book is amazing... Don't hesitate to be one of the fortunate people to read this book.

This is a book to treasure - exceptionally well-written. A solid plot with a troubled yet engaging lead character - I have no negative comments about this book. It is simply AWESOME.

this is my actual message to the author over IM:

finished your book a couple nights ago (the day after i got it) i like it a lot, very well done

i actually had certain kids in mind that played the dif roles

also strange, i pictured my jr. high caf for the caf scenes even though in the book it was hs

In brief, this story is about a teenager, who after several years of torment (though "torment" is an understatement) at the hands of a bully/school football star, decides to get even in the most drastic way you can.

He puts his plan in action a month or so before his tormentor is about to graduate and presumably leave his life for good. I was reminded of the Columbine shootists, who performed their unforgettable carnage shortly before they were to graduate, too. You might wonder why they couldn't hang on a little longer, but I think the book does a superb job of showing how each act of bullying piles up until you start seeing things in either/or terms.

Some of the bullying seemed so extreme and unbelievable, but I'm willing to chalk that up to the fact that I've never been a teenage boy. I also had some trouble with how indifferent the protagonist's parents seemed - even when the evidence that there was something seriously wrong going on in their son's life was staring them right in the face. What happened to the protagonist seemed to go far, far beyond even what the most indifferent would chalk up to "boys being boys."

Kudos to the author for resisting the urge to make his protagonist and his friends wealthy and famous while all the baddies got their comeuppance.

The next time something like Columbine happens, those who are looking for at least a few answers to the question of "why?" should read this book. Better yet, they should go talk to their kids.

A very tight, well written story about bullies, victims, and high school that kept me turning pages well past bed time. The victim, Alex, is a completely believable recreation of an teenage kid pushed well past his breaking point. The story was so convincing I was flashing back to high school the entire time I read it.

I think the best part of it was that author didn't take sides in the book. Because of that you are left thinking about the characters and the story well after you have finished reading it.

Halcyon Daze is an engaging account of a young woman's adventure from her fairly naive and sheltered life in Kansas to her more exotic, exciting, and erotic life in San Francisco. Her new friends include a whacky set of characters that join her in exploring sex and sexuality and, along the way, discover new aspects of themselves. She emerges from her experiences still not completely clear on life's exact purpose and her role in it-who ever is?-but undoubtedly more open to and aware of all that it has to offer. It is an interesting book that may make you blush at times and will definitely make you laugh at loud with its wit and sarcasm. It will captivate you with its characters and their exploits and keep you turning the pages out of curiosity and enjoyment.

I found this book to be funny and fun and very interesting. Loved the poems before each chapter. Colorful characters and some very interesting places. Very creative mind. All in all the book is great.

Halcyon Daze by Palmer Owyoung is a debut novel that "marches to a different drummer", -- just as its twenty-something protagonists do as they seek to find themselves. Halcyon Daze tells of Kalani Smith's adventures as she and those she encounters strive to find meaning in their lives. Halcyon Daze is commended as a superbly written, surreal vision quest, offering paths for future travel and mind-expanding perspectives on life itself along the way.

"At first I thought it was another Sex in the City type book, I was very wrong.It was a great book and I was looking for more even after I finished the last
page...encore!"

Kalani Smith struggles to find release from her cocoon-like
existence. Born in Hawaii, of Chinese, Native American and
English descent, she lived briefly in California, and for the
last 23 years has hibernated in Hiawatha, Kansas. Kalani has
always felt displaced in Hiawatha, and has never felt a
connection with the people or the city.

On a day in June, a perfect setting for a wedding, Kalani is
realizing that on her next birthday she will be 30 years old,
that she is bored with her life, and that she has yet to
experience her first orgasm. As she listens to the minister,
she has a surreal moment, a turning point, and she knows it's
time to spread her wings.

Juxtaposed against her tumultuous past, Kalani is bold and
timid as she leaves her groom at the altar and embarks on a
journey she hopes will exploit her dream of becoming a writer.
Searching for stability and a place that feels like home, she
leaves Kansas with no destination in mind. In Arizona she
encounters a Native American woman who shares a Navajo ritual
with her that promises to clear her mind, light her path, and
show her how to find her own truths in the world. Kalani
arrives in San Francisco and joins an eclectic group of
characters; All searching for themselves and trying to make
sense of the world that surrounds them. The author leads them
on a surrealistic adventure in the Nevada desert, hoping
they will find a new perspective on life.

HALCYON DAZE, the freshman novel by Palmer Owyoung is an
offbeat, witty story, told with vivid imagery as he artfully
lets readers wander through the visions in his character's
minds. This book has the freedom and flair reminiscent of the
flower children in the sixties. It is an interesting read.

Reviewed by aNN Brown
of The RAWSISTAZ Reviewers

This is a great book even if you are not a Generation Xer. This book will help you understand the cuurrent generation of paretnts. If you happen to be a Generation Xer and a parent, you will love this book. It will help you understand yourself (Oh, that's why I do that.) It will even help you understand why those from other generations don't understand you. Sitting down with this book is like sitting down and talking with a close freind.

If you can name the members of the "Brat Pack", wore leg warmers, or can still recite the lyrics to a Cyndi Lauper song, then this book is for you. Children of the 1980s are fondly referred to as Generation X. Tricia Goyer's book Generation NeXt Parenting explores the parenting styles of this generation. Tricia's insight from her own childhood lead her to change her parenting style to separate her from her baby boomer parents. This book is easy to pick up and start reading from where you left off. She has a style of writing, which incorporates original text, Biblical reference, quotes from other parents, and 156 other cited authors. She is able to bring each chapter together with an 80's song lyric which brought back a lot of my teen memories. In this day and age we are inundated with an overwhelming amount of how-to books. However, this book offers a practical approach to parenting with a study guide to develop your parenting skills. I would recommend it to fellow Gen X'ers.
~Heidi of Chadron MOPS

Okay, I admit it--I'm not a Generation X mom; I'm a boomer mom, but the mom of several in the next generation and now the grandma of one and one-to-be. However, I found Tricia Goyer's book engaging, immensely helpful, understanding and just plain fun. I'm giving it to my daughter--who often feels the older parenting books just don't "fit." The author has done extensive research on parenting, has lived the ups and downs of being a mom to several kids (one from her teens), and has studied and incorporated the wisdom of scripture. I highly recommend this book.

"Generation NeXt" turned out to be an intriguing read for me. I am on the line between Boomers and GenXers. Different sources have placed me in each camp, so if I'm a GenXer, I'm an old one.

My review will be from the perspective of an old GenXer with a teenager and young adult children. At times, as I read "Generation NeXt" I felt exactly that, old, but then I'd turn a few pages and identify with exactly what Tricia had penned.

Had I read this book when my children were younger, I think I would have gained insight leading to freedom from some guilt baggage I lugged around for far too many years.

Tricia's "Generation NeXt Parenting" is an encouraging pat on the back with plenty of spiritual and practical challenges tossed in. She doesn't take traditional problems and toss out advice on how to handle it as much as she covers the holistic issues of parenting and Christlikeness.

If you are looking for another parenting book that has an index and multiple tips on how to handle potty training, you won't find much in "Generation NeXt." However, if you desire to dig to underlying motivations on your part and your children's behaviors, there is help offered here. Of course, a lot of the advice is what we who call ourselves "Christian" know because it's preached from the pulpit, radio and other books. But it bears repeating until we "get" it. Tricia gives practical ideas for how to get on track or back on track spiritually so that you can be the parent God calls you to be.

I learned far more from "Generation NeXt" than I thought I would. Tricia peppers her thoughts with those from other struggling parents and facts regarding the unique building blocks GenXer's have been given.

I thought of several friends who have younger children who could benefit from this book and intend to get a copy to them.

For a few years now I've been a fan of Goyer's novels, with their realistic details, believable characters, and fast pacing. "Generation Next Parenting" is my first introduction to her non-fiction skills, and I'm suitably impressed. Here, too, Goyer deals with believable scenarios and honest struggles that Christian parents face.

I am the father of two daughters, ages 12 and 14. My wife and I have parented from the onset with the belief that we want to prepare our kids for life, not just protect them from it. Goyer finds that balance in this easy-to-read book, offering encouragement and philosophical angles to raising children. The pages are rich with spiritual insight, Scriptural foundations, and bits of humor. The quotes from Gen-X bands (Chicago, Gloria Estefan, Talking Heads, etc) add a light touch to these sometimes serious issues.

If you're struggling with your own generational parenting style, if you're wondering how well you are doing in God's eyes, or if you're just interested in a wise, yet never pompous, guide to "getting it right," then Tricia Goyer's book is for you. (And don't forget to check out here great fiction titles!)

Misti Burmeister has a wonderful ability to teach through experience. Her knowledge of generational differences and how to bring them together is terrific. I recommend this book to anyone struggling with "How do I reach the upcoming generation?"

This book came to me with high recommendation and it is covers the topic of workplace relationships much more in depth than I expected.

It has helped me better understand the communication dynamics that I encounter in the workplace. It certainly clears up some of the difficulties I experienced in dealing with Bloggers.

When it comes right down to it, many of our workplace frustrations come from unclear communication. This books should be used in colleges to educate the new workforce. It would be great to see businesses using it as a topic for training.

In fact I will be training the principles highlighted in this book.

A very valuable resource for everyone.

I highly recommend Misti Burmeister's new book "From Boomers to Bloggers:
Success Strategies Across Generations." Ms. Burmeister explains the puzzling
but very real conflicts that often occur in today's work place between seasoned
and entering professionals. She then provides practical communication techniques
for bridging this generation gap that will improve productivity, efficiency, and personal
satisfaction. Arguing persuasively for mentoring relationships that benefit
all parties, Burmeister offers many examples based on her own experiences
and those of colleagues in readable and entertaining prose enlivened by a
variety of inspiring and memorable quotations on leadership and the "good
life."

This book is a nice introduction to life in the working world. It's more than just making money for the weekends... working can be a lot of fun if you take it seriously and understand teamwork is needed to be successful. I am sending this to my nephew (in college) to give him a competitive edge since this is material not even discussed in college. It is written with two perspectives, for the young professional and for the seasoned pro. I feel college grads would be better prepared and more mature after reading this one book.

I have found the biggest challenge in business to be the ability to communicate with the people around you, and there is no question that cross-generational communication presents the biggest challenge of all. Misti Burmeister has changed that with one of the most important publications of our time on the subject.

from Boomers to Bloggers should be required reading for baby boomers and the young professionals to whom they will pass the baton. Misti has done us all a service with specific advice on ways to communicate effectively, to break down artificial barriers and to celebrate relationships that would otherwise have been lost in the translation.

Thanks Misti! Awesome work!

I'm in my late 20's, a revert to the Catholic Church after years of exploring other religions and dealing with questions and doubts. If someone had given me a copy of Mary Beth's book, I believe it would have helped me to return a lot sooner, and I might not have left in the first place. She explains what's really important and valuable about our faith, in a relevant, simple way.

Highly recommended! (_Real Love_ is also excellent, but read this one first.)

Individual chapters address the crisis of faith in "dry times". Even covers the expected phases of boredom (I don'tget anything out of church) delusionment(just a bunch of hypocrites) and rejection of the faith (where is this God that doesn't know I exist that allows so much suffering into the world) that so many young of all ages feel when a maturing soul is ready to take the next step in the growth of faith. The love and life of Christ and those in his church shine in all this process as the way to perfection and abstinance is formed. This pope is a pope of love that encourages all souls to find that highly sacramental love that is so easily lost when it becomes a means to subjugate our spouses instead of unifying them with us and God. This book should be on every jr.high and high schooler's reading list. It should be read twice by anyone who is about to enter into any serious dating relationship. Follow the rules in this arena, and the prize of a deep, loving, and, yes, sexually satisfying realtionship that fills this life and brings you into the perfection that is the next can and will be yours.

I bought this book for my teenagers but I couldn't read it fast enough myself. We all loved it! Bonacci writes clearly and her examples are relevant and interesting. She explains church teaching with authority but without being offensive to youth who are questioning. I have used this book to teach religious education in my parish for seventh graders. It does a great job of expanding topics in our text and for providing a tool for students to discuss important and sensitive issues with their parents. I have heard only positive comments about the book from the families I work with.

I suppose the easiest way to get kids to read this book would be to forbid them to, then they would steal it if they had to. All joking aside, Mary Beth's style is fresh and easy to understand. She never talks down to her intended audience. She almost seems like a cool aunt that you could talk to about anything. I myself am a 30 yrold woman who converted to the Catholic faith last year. I'm often asked about my conversion and I will tell you this: The Catholic Church was about the only Church willing to stand by the moral teachings of our Lord and not back down despite a ton of pressure from society. That impressed me and I knew I had to learn more. Even though I'm a little older than her usual audience, I read both of her books and plan to by more copies to give to teens in my area. I think that it's about time that we take back our schools and children and teach them what they need to know about what God really wants for their lives. Who knows? With a lot of prayer and a lot of action perhaps we could overturn Roe vs Wade AND bring prayer back to public school.

I loved this book so much! Mary Beth did a great job relating to teenagers and giving guidance to their problems. I would definatley recommend this book to every Catholic teen.

I found this one at a little discount store, thought it was "Pat the Bunny" and figured I would pick it up because our oldest son destroyed his copy. I re-read the title and had no clue what I had in my hands. After reading it I was laughing out loud in the store and bout 4 of them (they were only a dollar) for myself, my class (I teach at a college), and my friends.

Hilarious parody, not obvious in its punch lines. Perfect, and perfectly scary.

If you or anyone you know (and who doesn't these days) has a growing debt load and a shrinking budget, then this is the perfect gift. Short and sweet, friends (even those without jobs) have laughed throughout. It's perfect for the times......

This will make you laugh out loud. It is the perfect shower gift for the parents who can still laugh their way through this economy.

Having read the original "Pat the Bunny" book to my 2-year-old countless times, and with an ever-shrinking pool of cash and ever-increasing debt, I found this book hilarious yet painfully true. I also laughed out loud in the bookstore (the guy standing next to me must have thought that I was certifiably insane), but did not actually buy the book due to aforementioned shrinking cash pool...so it will probably go on my Wish List. Recommended for a good laugh in these hard economic times (and just WHERE are those jobs, George W.?).

I cracked up in the bookstore when I first picked this one up. Being familiar with the interactive classic Pat the Bunny, I was drawn right into this one.

Simply put, it uses Pat the Bunny-style illustrations and rhymes to show the differences between two generations. One is monied and affluent while the new generation has much bleaker prospects (remember to give the money back after you pat it).

Everyone I have shown this too has laughed out loud. You probably will too. Check it out.

In many ways my husband and I miss the 80's. We liked the music, the fashion and the way people were concerned with simple things like hygiene and attractive clothing. This book took us back to those happy carefree teenage years when things were good and we were nearly completely free of responsibility!! As we went through this book we had many good laughs and had fun remembering things long forgotten! I recommend this book if you liked the 80's and I recommend reading it with at least one other person who enjoyed that era! Fun book!

This book was as much fun as a barrel of smurfs...required reading for those of us with a Dukes of Hazard lunch box and a Battlestar Galactica sleeping bag in the closet...awaken the Chachi within!

This book was better than 'Cats' - great trip down memory lane for any Gen X'er - makes the 80s seem rich with culture.

If you ignore the book's ugly-as-sin cover artwork and delve into this maniacal volume of absolutely useless yet totally vital pop cultural information, you will be proud to say: "I am a member of the Chachi Generation." Buy it and love it.

The book is essestial for anyone who came of age in the 1980's. Though many consider it a forgettable decade, for those of us who grew up during those years, it's great to have a refresher course on things that we considered to be so important at the time. And where else are you going to find an entry on the brilliant, yet short lived series, "Manimal?"

I picked up this book as an afterthought - not really interested in the content - but compelled to by the Holy Sprit. What I found was a book full of insight and encouragement. I felt like someone had finally captured - on paper - the essence of my personal relationship to God and the church. I read this book in several hours - and have passed it on to many friends and members of the clergy. I highly recommend it to young adults who are unsure of their relationship with the church - and to pastors who may be starting a ministry to the next generation of young adults.

Generation X is labeled by individuals within the group as speaking up for independence and non- conformity, while the elders are busy referening to them as isolationist. Well, all may be true, but it is through the eyes of spirituality that this generation may become truly connected to each other as well as the church. That is just the goal of this book, bringing together the similarities, and doing it through there hearts. They ask a simple question "How can we bring spirtuality into the Generation X'ers life?". From this standpoint the conversation begins, and the results formulate a wonderful read.

Celek and Zander help quantify the philosophies of today's generation as much as possible. They explore several of the many paradoxes in the thought of this demographic. It helped me, as an Xer and church planter, put together a church to reach people like me.

Fantastic, insightful, accurate and not filled with fluff. Celek et al. get to the heart of what makes this midnset tick. Their focus is always biblical and on target. It's great reading for those in the lay ministry or those in full time ministry.

This book will help you understand why reaching Gen X is different than reaching the Boomers. It's different approach to a different group. A must to read.

This book is a great starting place for ministers who want to begin to understand the specific needs of Generation X. I found the insights on leadership incredibly helpful. The last chapter is devoted entirely to the study of GenX leadership styles: the need for empowerment, community, coaching (as opposed to dictating)...etc Indeed, the value of this chapter alone is worth the price of the whole book. Careful study and implementation of these informative and practical principles can assist church leadership to steer clear of, or to resolve unnecessary conflict. I highly recommend this book to the wide spectrum of ministers in leadership, from senior pastors to small group leaders.(boomers and busters alike)

This is a great book and highly recommended for anyone interested in marketing or in Generation X and Y and how they view the world. The book is also full of interesting companies that have successfully marketed to these generations that I hadn't heard of before :)

I actually saw Lisa speak at a Ladies Who Launch Live event and thought she was dynamic. I immediately bought her book but did not read until recently. I have gone back through and reread several chapters. This book has some great information on marketing. Lisa does not just tell you to do this or that she gives real stories of companies and what they did for marketing that worked. I think this book really hits the target.

This great book is a fecund breeding ground for your innovative ideas. Find out what underlies the 10 cravings of the connected generation, why these things are important and how to maximise your use of them. Understand the new consumer and their environment and they will reward your business by.... building your business!

If you need to understand how young people make purchasing decisions, this book will put you way ahead of the competition. Even my young, technically savvy friends have learned new things from reading this book.

I loved this book, it is one of the best that I've read this year.

This is an important book because it gives you a clear, step by step roadmap for influencing and persuading one of the most fickle (and over marketed) consumer groups of our era, those consumers between 18 - 40.

The author goes into exacting detail about how this market consumes information and how you can create messages that resonate with them and stick. She also tells you what doesn't work (I cringed several times as I recognized mistakes that I made).

If you are in this age range you'll find this book one of the most refreshing you've ever read because it will describe you and how you consume information (I know it did for me) and it will help you make the transition between the kind of marketer you are today and one that can be even more effective.

This book is a guidebook, a roadmap and a manifesto. Grab this book today, even if your market it older, one of the things that the author didn't cover is how much more like 18 - 40 year olds older generations are becoming in their consumption of information and their resistance to advertising. Most of the information in this book applies to anyone who is active in today's world regardless of their age.

I wish I could give this book more than 5 stars.

Dave Lakhani
Author: Persuasion: The Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week