Facts and Figures Books
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At Least 1836 Things You Ought to Know about Texas But Probably Don'tReview Date: 2005-08-15
Used price: $0.01
Collectible price: $16.95

A Cournacopia of Baseball KnowledgeReview Date: 1999-05-27
Used price: $44.93

The Facts and Figures Book - A Must Have!Review Date: 2000-10-26

Used price: $1.17

How to sell your ideas?...This is one 'must-read' book!Review Date: 2002-03-06
However, idea generation or creativity for that matter, is only a small part of the whole equation. There is no dispute ideas come from individual minds, but innovation will only take place when you are able to promote or sell your idea or ideas to your or other people. It takes teams or a group of interested people to make your ideas to work i.e to make innovation to happen.
There are a lot of idea generation and/or creativity books out in the markeptplace, but very hard to find books touching on the promotion and selling of ideas. From my personal pursuit over the years, I have found only a small handful of good books in this genre.
I am very glad to have found this one book. The four authors are well qualified, as all of them are business communication professionals.
As the authors contend: "There are three phases in getting an idea off the ground:
1. Get an idea...and sell it!
2. Develop the idea..and sell it!
3. Move the idea to market...and really sell it!"
This book describes, in a step-by-step process, the strategic and tactical elements of the promotion and selling proposition, as follows:
- research your ideas from all standpoints;
- develop a compehensive plan;
- build a support network;
- develop a winning presentation;
- prepare to present;
- deliver your winning case;
- celebrate;
I am very impressed by this book partly because the authors took a comprehensive, broad-based approach to the subject at hand. They wrote it in the context of both organisational and personal perspectives. In the process, the authors covered every conceivable angle of promoting and selling your idea or ideas - from understanding your organisation, educating yourself right through building your case, gaining allies, assessing your audience, and all the way to designing and preparing your case and presenting your information/ideas.
The chapter pertaining to 'Building a Business Case' is a gem to read and follow. This is a very important area to note in promoting and selling your idea. Oftentimes, people get carried away by their whacky ideas and they forget that the numbers or bottom-line are also important considerations, especially when you want to get support. This chapter will help you to refine your presentation of numbers.
I also enjoy the authors' writing style - concise, crisp and succinct. All key learning points are also captured at the end of each chapter. These make reading and review much easier for the reader.
So, if you want to learn how to promote and sell your idea or ideas, this is a 'must-read' book!

Used price: $0.48

great book!Review Date: 2006-03-22
Used price: $3.25
Collectible price: $14.00

A lifetime of trivia in one convenient location!Review Date: 2003-10-07

Used price: $1.97

EXCELLENT BOOK FOR NON-FINANCIAL MANAGERSReview Date: 1998-06-15

Used price: $22.09

Howzat!?!Review Date: 2007-04-24


Direct Mail Facts and FiguresReview Date: 2006-07-28
Full of facts, numbers and percentages. Find out what works without having to spend a fortune on testing. Discover what others have done to boost response, how it worked and by how much it boosted response
Like breaking into your competitor's office! Almost 100 powerful fact-filled 8 ½ x 11 pages, a manuscript style bound report, until recently, available only to Mr. Carlson's clients.
Some of the sections inside:
800 Numbers, Ads, Bind-In Cards, Bonus Gifts, Business-To-Business, Customer Service, Credit Cards, Card Decks, Catalogs, Catalog Average Orders, Color Conversion, Copy, Copywriting, Deadlines, Direct Mail, Free Gift Offers, Gourmet Food Offers, Guarantees, Headlines, Infomercials, Layout, Lift Letters, Lists, Offers, Order Forms, Position, Products, Photos, Postage, Publication Circulation, Press Releases Response, Retail Stores, Size, Surveys, Sweepstakes, Telemarketing, Trade shows, Web Sites.
Don't spend a fortune on testing! Get this report and learn the secrets of what works... everything from ad placement to colors that payoff for a wide variety of products and mediums! Are you using a color that turns off that potential buyer? Don't make that mistake. Find out the results of color testing!
Discover the secret of what really gets envelopes opened fast... you may be surprised! Find out what you can do to a photo in an ad to double your response! Discover what will really make your catalog results sizzle!
Get the edge. Hundreds of mere marketing books can't reveal this information. And breaking into your competitor's office and rifling through his files could land you in jail. Get this the easy way... Steal it now at this low price!


great referenceReview Date: 2005-02-28
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Texas never ceases to fascinate me and this book just adds to that charm! My whole family has enjoyed it, from the 17 year old all the way up to old fuddy-duddy granddad.
It's like having history alive because of the way it is written, as if talking to a friend!