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Services Books sorted by Average customer review: high to low .

Services
Therapy Dogs Today: Their Gifts, Our Obligation
Published in Paperback by Funpuddle Publishing Associates (2004-03-20)
Author: Kris Butler
List price: $14.99
New price: $14.99
Used price: $12.99

Average review score:

Perfection
Helpful Votes: 0 out of 6 total.
Review Date: 2007-06-13
Book arrived quickly and in perfect condition.

Therapy Must Have Book
Helpful Votes: 17 out of 17 total.
Review Date: 2004-06-19
One of the best Therapy Dog books I have read! Kris Butler shares her wealth of experiences so we all can contribute, learn, and benefit from her knowledge.

The book covers everything from the dogs, patients, health care professionals to the organizations we work with. It also covers therapy certification organizations.

Being a small therapy dog owner and reading about their special needs and outlook of the world, really acknowledged their "special gifts and our obligation" to them as therapy dogs.

I would recommend this book to anyone considering therapy dog work or an experienced therapy dog team.

Essential information
Helpful Votes: 2 out of 3 total.
Review Date: 2008-03-22
Valuable information for everyone who does pet therapy with their dog. I wish I would have read this before I began pet therapy. An excellent easy to understand book.

A must read for active therapy teams
Helpful Votes: 6 out of 6 total.
Review Date: 2007-11-19
I can not thank Kris Butler enough for writing this book. I have been a very active dog therapy visiter this last year and visits were going very well until I started visiting a behavior health unit at a local hospital. My boxer dog became very stressed and I was very concerned. After reading Therapy Dogs Today, I became very proactive in how I did my visits to these BH units from what I had learned from this book. The very first visit after reading this book, I could not be happier about how my dog responded to the visit. Once I understood how stressful this environment was for my dog and what were the stressors, I was than able to work on reducing these stressors. Both my dog and I thank you Kris!

A great practical guide for therapy dogs
Helpful Votes: 9 out of 9 total.
Review Date: 2005-08-08
Kris has provided us with great new insight and tips into our work with therapy dogs. The examples are wonderful - and in my mind one of the best parts is on her discussion of social proximity and how important it is to understand this in ALL of our visits. A job well done!!! A must read
Kate Nicoll, MSW, author Soul Friends: Finding healing with animals, founder Soul Friends, Inc.

Services
Therapy Pets: The Animal-Human Healing Partnership
Published in Paperback by Prometheus Books (2003-05-31)
Authors: Jacqueline J. Crawford, Karen A. Pomerinke, and Donald W. Smith
List price: $21.98
New price: $14.19
Used price: $12.00

Average review score:

Good, happy, uplifting book
Helpful Votes: 1 out of 1 total.
Review Date: 2006-08-26
This is an easy read, very sweet and can definitely put a smile on your face and at the same time a tear in your eye. Animal lovers will definitely love it!

Heartwarming tales : NICE WORK!!!
Helpful Votes: 2 out of 2 total.
Review Date: 2005-09-22
This is a heartwarming book, the stories are told with great compassion and it is nice to hear about all the postive outcomes. The pictures add to the joy in the tales...or I could say, it is nice to see such joy with those wagging tails. As a social worker and partner with a therapy dog, this book helped me believe in my mission to do the same kind of work. WELL DONE!
Kate Nicoll, MSW of Soul Friends

Therapy Pets: The Animal-Human Healing Partnership,
Helpful Votes: 4 out of 4 total.
Review Date: 2005-09-18
Therapy Pets: The Animal-Human Healing Partnership,
She provides many examples of how animals are emotionally good for us as well as physiologically (they help to lower our blood pressure, cholesterol, lessen feelings of physical pain, decrease feelings of social anxiety, etc.).
This is a respectful, intelligent book about a bond that many of us feel, but few of us understand.
I WAS ESPECIALLY TOUCHED BY THE STORY OF A ROTTWEILER NAMED 'TIMMY' & AND THE BOND HE FORMED WITH A PATIENT NAMED SCOOTER, IT BROUGHT TEARS TO MY EYES !!!
You only hear BAD stories about these animals ! You never hear about such stories as it was a Rotty That worked / volunteered the longest hours & Saved more lives then any other DOG's at the Oklahoma City bombing...
I trully believe there are NO 'bad' dogs - Just BAD Owners !!!!

This is also a fantastic book if you like to read heartwarming stories about some amazing animals!
This book is scientific and gives the evidence that proves the healing power of pets. It is not speculation, fiction or theory IT IS FACTUAL INSTANCES !
The appendix includes a state-by-state listing of AAT organizations and a chapter on how to get your pet started in the field.
If you're someone who enjoys curling up with your pets, get ready for a heartwarming read.
The authors also provide true-life stories of pets enhancing the lives of their owners often in miraculous ways that science does not understand in spite of gathering high statistical relationships between health and owners. This well-written book is clearly for pet lovers who know inside their hearts the meaning of "harnessing the amazing ability of pets to make and keep people healthy ".

LINDA SMITH
TEXAS

"Pawsitively" Therapuetic Reading
Helpful Votes: 6 out of 7 total.
Review Date: 2003-07-18
I purchased this book because I have seen first hand the miracle of pets as therapeutic healers. My daughter gained much confidence about her Cerebral Palsy during Therapeutic Horseback Riding, eventually enough to own the most wonderful "therapist" named Penny. Their connection was so strong that Penny took great care of Ashley while on their "venting rides", where Ashley told her the most special of thoughts.
I am also a member of the Visiting Pet Program and the bond between our volunteers and their animals and what they hope to accomplish at every visit is extraordinary. Molly is a very special animal, a breed of her own, a "Gaffneyhound" who brings love and smiles to all she visits.
Our VPP group is proud of Molly and Lee, and you will enjoy the "tails" in this book about all of the special animals and their humans.

A Clear, Beautifully Told Collection of Pet Therapy Stories
Helpful Votes: 8 out of 9 total.
Review Date: 2003-07-21
Jacqueline Crawford and Karen Pomerinke have truly found words to express both the realistic descriptions and the emotional experiences involved in pet therapy. They have hit on so many of the miraculous benefits of this activity, demonstrating how the joy of participation goes both ways - to the recipient as well as to the donor. The book is well organized and documented with many descriptive photographs. It covers the surprisingly wide range of species involved in theraputic activities, proving that the animal-human bond extends beyond the canines, and therefore enlightning its importance. This book is a "must" for everyone involved in the healing professions.

Services
The Things I Want Most: The Extraordinary Story Of A Boy's Journey To A Family Of His Own
Published in Hardcover by Bantam (1998-09-01)
Author: Richard Miniter
List price: $21.95
New price: $2.63
Used price: $0.51
Collectible price: $21.95

Average review score:

Great story, tremendous strength
Helpful Votes: 1 out of 1 total.
Review Date: 2000-07-13
An uplifting account of one boy's struggle to overcome a disadvantaged life. If you liked this, definitely check out "The Wanderer" by Ken Grant of Massachusetts (1993)

A wonderful display of love and determination
Helpful Votes: 2 out of 3 total.
Review Date: 1998-11-20
How many broken windows and hearts can one family endure? Obviously for the Miniter's there is no finite answer to that! What a family! I picked this book without having any clue of what it was about. Saw the jacket, the title caught my eye and that was all it took. I was drawn in almost immediately. I am a 20-something woman, that is not married, has no children and is not adopted. I have not encountered many, if any, foster children and I still found this book to be an incredibly moving story. To Richard and Sue and the entire family- you have most certainly earned my respect and admiration. If only we could all be as patient, understanding and as loving as you are! What a great testimony to the good in the world- thank you for sharing your story. I truly hope that you encounter only good fortune in the future, no one family deserves it more than you!!

A must read for any human being !!
Helpful Votes: 3 out of 3 total.
Review Date: 1999-02-02
This book is not only for those who are adopting or work with disturbed children, but it can serve as a valuable lesson for those who have never been in these situations. It is necessary to know that trouble derives from the early years of a child's life and how important it is to show affection, trust and caring to children at all ages.

Best of its kind I have ever read
Helpful Votes: 4 out of 5 total.
Review Date: 1999-09-07
This book is the best personal account of fostering/adopting an older child that I have ever read. It is a natural for a "made for TV" movie, with its dramatic story, picturesque setting, and cast of "characters." I laughed, I cried, I sobbed. In Miniter and his wife, we see the mixture of naivete/ignorance, denial, and audacity that goes into the decision to bring a "disturbed" youngster into one's family. The book also reflects the reality that formal treatment plans are limited (and sometimes unrealistic) and that "real life"-- honest emotions and reactions, normal expectations, natural consequences-- can be a strong motivator in turning around dysfunctional behavior. To the reader who is NOT an experienced foster/adoptive parent, I would offer a few minor cautions: 1) Miniter makes no mention of receiving any kind of training before taking the boy into his family. If that was indeed the case, that's a major flaw in the "Harbor" program. Prospective foster and adoptive parents of kids in the child welfare system should receive fairly extensive training in areas such as what to expect when the children come into your home, how the system (and particular agency) works, and how to manage difficult behavior. 2) Miniter would probably be one of the first to point out that this book is not a blueprint for others but is instead ONE case study, of ONE youngster, in ONE family. The Ministers' experience notwithstanding, psychotropic medication and/or psychotherapy are important-- if not essential-- components in some youngsters' healing, and respite care and parent support groups can be lifesavers for some "therapeutic" parents. 3) Miniter says he ignored some of the safety precautions recommended by his agency, and suggested that (hunting) guns were readily accessible in his home. Having weapons easily available in ANY home with kids (even "normal" children!) is foolhardy, and most agencies REQUIRE pretty sensible safety precautions.

A book that will touch your heart...
Helpful Votes: 4 out of 4 total.
Review Date: 1999-02-02
This book teaches many lessons. First and foremost that the husband-wife relationship plays such a major role in raising children, and it showed in this book. The relationship between Rich and Sue is an admirable one, one that not is not so common after so many years of marriage. With that bond of love, they raised a house full of kids and later in life, were able to take on one more kid, very different from their own. They gave it 1000% and stuck with it through thick and thin. What they did for "Mike" is untouchable, precious and blessed. God Bless the Miniters and the best of luck to "Mike" in his future endeavors to become a chef.........This book more than once will put a lump in your throat and a tear or two in your eye...To learn more about children, about sacrifices, about life, you must read this beautiful story !!

Services
Treating Co-Occurring Disorders: Clincian's Manual (Clinical Innovators Series)
Published in Paperback by Hazelden Publishing & Educational Services (2006-01)
Author: Robert E. Drake
List price:
New price: $145.10
Used price: $145.09

Average review score:

A Well Written Book
Helpful Votes: 1 out of 1 total.
Review Date: 2007-06-09
Melody Beattie is at her best in "The Grief Club." She used losing her son as a basis for writing this book. The stories are all very unique within themselves and offer much to the reader. As a person who is going through the grieving process right now, I didn't find this book difficult to read through. I found it comforting, though one doesn't have to be grieving to enjoy or get something out of this book. I would recommend this book to anyone and there is always something to be said about someone who uses their own trials as a means to help others.

Uplifting
Helpful Votes: 11 out of 11 total.
Review Date: 2006-09-22
Reviewed by Shannon Bailes for Reader Views (9/06)

I thoroughly enjoyed this book as it enlightened me to the fact that our lives are full of grief, we just might not see it that way. The chapter I most related with was the one entitled "Remembering Changes: Facing Alzheimer's Disease." My father died from complications of this disease almost 11 years ago, and I could really relate to all that was written in this chapter. It is always good to read or hear about someone else's journey through this dark tunnel where there are so many unknowns.

Another chapter that moved me was entitled "Time Changes: Empty Nest and Other Rites of Passage." While we are not yet there completely, in less than two years the last of our four sons will leave our happy, little nest, and even now I grieve about that passage.

Throughout the book, Beattie is solid in bringing out the best of all grief situations in our lives. Her writing shows that even through the worst situations, there is hope in everything, if you choose to find it. In almost every chapter we read about a seemingly lost and hopeless circumstance, but by the end of the chapter, we feel that the voyage you are on does not have to consume you, it can make you better and stronger.

I particularly enjoyed the statistics at the end of each chapter. All are enlightening, and added support to the reading of this book.

I would recommend "The Grief Club" to any person that I know, especially those who are struggling with a grief issue in their life. It is an uplifting, sometimes heart-wrenching expression of what life really brings--hardships and joys. The majority of life is filled with joy for most of us. We find while reading, that some have dark clouds and are not so fortunate. More importantly, we find between the cover of this book, that at times the only thing you have to grab onto is hope. Look for it--it is there!

Restoration Resource - Can't Recommend this Enough
Helpful Votes: 13 out of 14 total.
Review Date: 2007-05-29
I was walking through my local bookstore when my eyes caught sight of this book. The title drew me in, as I am grieving the death of my brother. I saw the author and thought, "Oh, no - not that Codependency woman..."

Melody Beattie - who was the first author I ever knew to use the term "Co-Dependent" a term that had come for many to mean "whiney person who thinks of himself/herself as a victim of everyone and everything."

I decided I would give it a "cup of coffee" dry run, to see if my assessment was correct... or not. I am pleased to announce that my assessment was exceptionally far off and this book is a resource that belongs on bookshelves across the country, since Grief is something we will all touch and the majority of us are less than well equipped to manage.

I remembered as I opened the book I had wondered where Beattie went, as I remember the early 90's and the plethora of Codependency titles I saw springing up and then... I couldn't really remember hearing of her since then. It only took a moment to see why.

Her son had died at age 12. How had I not known this, I wondered?

She wrote about this major loss with candor and frankness, without glossy coating. This is the way she tackles all the losses she discusses in the book - both her own losses and the losses of other subjects in the book.

In the back of the book there is a Master list of losses which is very helpful as an initial assessment and an ongoing tool as you read (actually, work through) the book. Each chapter includes activities to further integrate the material presented.

This is a book I will revisit right away, and then I will most likely revisit it. And I will recommend it to people regularly.

It's a club none of use would choose to belong to, yet with this book as a guide, it will feel that much more "normal."

Welcome to "The Club"--We'll all join
Helpful Votes: 17 out of 17 total.
Review Date: 2007-01-17
Subtitled: The Secret to Getting Through All Kinds of Change

The New York Times best-selling author of Co-Dependent No More has lived through many crises: becoming sober, living with an alcoholic, losing her son to an accident, getting Hepatitis C, having chronic back problems--and many other losses. So she isn't writing this from a "professional or clinical viewpoint."

"Welcome to the club," someone might say to you (or at least think it) when you have something happen to you they have already experienced. You may see your life in the chapters on death, Alzheimer's, suicide, divorce, job loss, childhood grief, alcoholism, empty nest, and much more.

"Did I do something to tick God off--so that I got to join one of those clubs," we might wonder. Beattie says, whether we believe it or not, life hasn't signaled us out for tragedy, and depersonalizing a loss helps us detach and lessen the pain.

You won't catch trauma from a person grieving or in pain--and much of her book is about seeking and offering help to those who are hurting--one-on-one or as part of a support group.

The other day a woman told me her mother died seven week ago and now her friends are ready for her to be back to her old self. Obviously they are not a member of that club yet--or they'd be more understanding. Relative to grief, Bettie said, you either pay now or you pay later, and she said, "Once I cried for eight years."

She explains radical faith (vs. simple faith: If I am good, only good thing will happen to me). Radical faith means you can be good and still bad things will happen to you--and it's nobody's fault.

Every chapter ended with statistics, such as 2.5 million Americans die every year, and of that, 45-50,000 are under 25.

Well worth your read because everyone will join some kind of "loss" club--whether you want to or not.

Armchair Interviews says: Highly recommend to anyone going through grief, pain or loss--and those who want to understand better.

The Grief Club
Helpful Votes: 6 out of 8 total.
Review Date: 2006-11-05
This is Melodie Beattie at her best relation to her own experience about losing a son. A lost loved one, a change in one's life and a move to a new city(Losing all old friendships behind) can be very traumatic.
I liked the chaper on WHAT NOT to say at funerals...like "I'm sorry"
Melody gets another thumbs up from me!!!

Services
The Ultimate Postal Exam Training Guide: General Entrance Test Battery 470 & Rural Carrier Exam 460
Published in Paperback by Pathfinder Distributing Company (2000-01-01)
Author: T. W. Parnell
List price: $19.95
Used price: $1.95

Average review score:

I scored a 100 on the Postal Exam!
Helpful Votes: 10 out of 10 total.
Review Date: 2003-07-02
I will recommend this book highly. I purchased it, followed its stategies and did all the practice examinations. I have just received my Postal Service "Notice of Rating." My rating: 100.00. Now if that isn't testimonial I don't know what is. I must share that the actual Postal testing session I participated in had about 60 people. After the exam, EVERYONE claimed to have finished about 1/2 of the first 2 sections. I completed 92/95 and 85/88 questions on each section. Frankly, I blew this test away. Buy this book and good luck to you.

Ultimate Postal exam study guide & workbook.
Helpful Votes: 11 out of 11 total.
Review Date: 2001-07-24
I strongly suggest that if you are taking a postal exam, this should be the ONLY book to use to get prepared. This guide teaches you the best strategies to use for the postal exams. More importantly these strategies are also very easy to learn so you can pass the test with a 90%-100% score. The book also includes practice tests and are set up so that they are exactly like the ones on the postal tests. This book also has a catalog of accessories to help a person get ready for the test that includes FREE LIVE SUPPORT.

Other books do not even come close. This is the ultimate Postal exam study guide & workbook!

FinancialNeeds.com

Great time saver
Helpful Votes: 4 out of 4 total.
Review Date: 2005-03-01
I took this test years ago and going to re take it, so I thought I would get a book to help me study. This book is awesome. It wasn't around in the 80's when I took it the first time. Anyway, it teaches you short cuts to save time and gain speed, which you definately have to have. This is a must have if you plan on taking the postal exam. I just wish I could get my hands on some more pencils as my son and I are both planning on taking this together.

Amazing Book!
Helpful Votes: 5 out of 5 total.
Review Date: 2004-07-17
I've read most of the postal exam books currently out and I've come to a conclusion: This is the only one you need. This book got me up to speed on the matching section, taught me to get through the memory section with minimal tears, and also gave plenty of practice with the listening and pattern sections (although those sections aren't nearly as hard as the memory section, it's good to know what you're up against before you go in for the test.)

I didn't buy the entire kit - if you have the extra money, go for it, but it isn't necessary. However, it *is* necessary to time yourself when you do the practice tests. That's the only way you'll know what kind of pacing you're dealing with.

If you're preparing to take the postal exam, buy this book. I scored 100% on my test (no veteran's pts) and had a job within five months.

Highly recommended!!!
Helpful Votes: 5 out of 5 total.
Review Date: 2002-10-01
I purchased this and another comprehensive Postal exam prep guide. I received the other exam guide first and started their study program. When T.W. Parnell's-"Postal Exam Training" guide arrived, I quickly saw that it was much more current, (last copywrite-2000); the strategies provided were superior. This guide is also much better organized than the other Exam Guide I purchased. T.W. Parnell's Postal Exam Training guide is the one to buy.

Services
Volkswagen Fox Service Manual 1987, 1988, 1989, 1990, 1991, 1992, 1993 Including Gl, Gl Sport and Wagon (Volkswagen)
Published in Paperback by Bentley Publishers (1992-09)
Author: Bentley Publishers
List price: $39.95
New price: $33.16
Used price: $30.48

Average review score:

Great Book!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-11-02
This book is a must have for those self-made mechanics who loves and care your VW Fox. Detailed instructions, illustrated with the factory service manual diagrams.

Complete Guide!
Helpful Votes: 0 out of 0 total.
Review Date: 2006-03-13
This service manual is THE one for you who owns a Volkswagen Fox. It has a lot of detailed drawing and technical specifications... It worths every cent!!!!

Excellent and Comprehensive
Helpful Votes: 0 out of 0 total.
Review Date: 2005-09-01
I haven't gotten into the more detailed aspects of auto repair, but the Bentley manual is very very good to say the least. At times, the illustrations can be a little difficult, but it's much easier once you compare it with the car and know what you're looking at. This manual covers damn near anything you could ever think to do to a VW Fox, and has been a big help so far.

Must-Have for DYI'ers
Helpful Votes: 0 out of 0 total.
Review Date: 2005-07-21
Bentley Publishing auto repair manuals are far more detailed and complete than competing manuals on just about any vehicle, and this release is no exception. An absolute must for any aspiring self-mechanic, this manual is a required reference for most internet forums on maintenance and modification on the Fox. Often the first reply to any question on such a forum will be, "Look it up in your Bentley..."

This is THE manual
Helpful Votes: 0 out of 0 total.
Review Date: 2003-08-28
It has it all, don't buy any other manual, if you own a fox, this is the one you want. It helps the do-it-yourselfer become a do-it-righter.

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Ways to Better Breathing
Published in Paperback by Healing Arts Press (1992-04-01)
Author: Carola Speads
List price: $14.95
New price: $7.91
Used price: $8.00

Average review score:

The Best Book on Breathing Experiments
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-24
Ways to Better Breathing is the best book about breathing containing experiments. This is a simple book that helps people to regulate their breathing and achieve a relaxing moment. Speads teaches how to use breathing experiments for various purposes such as in stressful situation, to overcome fear and grief, to relax and so on.

It looks like the reader is having a private class with Speads when it comes to learning breathing experiments.

I would recommend everyone to do all the breathing experiments at least in the morning right after waking up and preferably on an empty stomach. These breathing exercises result in a phenomenon effect on your mind and body. As a result, it will invigorate and refresh your energy even after having a sleepless night.

Something even I could comprehend
Helpful Votes: 19 out of 19 total.
Review Date: 2000-05-16
I find the thought of doing breathing exercises based on readings from a book a bit daunting. I am the type that would much rather prefer a class or one on one instruction on how to properly do a breathing exercise. But... you don't need that with this book. It's so clearly written that you feel like the author is right there giving you instructions. Granted from time to time I would have to stop what I was doing and read it again but I always looked at the first couple of tries as a practice session and then I would do the full blown exercise once I thought I understood what it was I was to do. It's clear, concise and to the point....

The most complete down to earth guide to working with your b
Helpful Votes: 20 out of 20 total.
Review Date: 1998-08-21
This is the most complete, down to earth guide to working with your breathing. Carola Speads is a profound and generous teacher and both of those qualities come through in "Ways to Better Breathing". Read this book and, more importantly, do this book. It will be a friend to you for life. A true classic.

The authoritatative guide for improving breathing
Helpful Votes: 32 out of 33 total.
Review Date: 1999-07-02
This excellent book provides you with the essence of how to gain skill and confidence in better breathing. Since breathing is a part of all that we do, it is a key to mastering life for everybody no matter what their situation is, and the author does an excellent job of conveying this. Thus an olympic level athlete or a person recouperating from a serious injury will find guidance and improvement in learning these experiments.they are extremely effective, yet taught by Carola in a way that is gentle, and adapts to everyone's varied situations. Just as learning the alphabet gives us access to create and also read many words, learning these breathing experiments is a key that will open us up to a much fuller potential in all our life situations. Once these experiments are learned, they can be applied, even with just a few seconds of time to improve our breathing.Carola Speads is a master teacher, who lived for 98 years and taught this work for 83 years of her life. We are fortunate that she shared her brilliant ideas in a do it yourself format so that we can all benefit from her expertise. I recommend this book to all my friends, colleagues and patients, since it is so basic and effective to improving their lives, no matter what challenges they face or aspirations they are reaching for.

A WONDERFUL BOOK
Helpful Votes: 7 out of 8 total.
Review Date: 2005-09-15
Relatively few works are likely to concretely impact the quality of our everyday life. According to my opinion, and based on the experiment which I made of the practical tools described in this book, this one is one of them.
Do not mislead you there, this work has nothing to do with the majority of the "doubtful" works devoted to breathing.
In short, this remarkable book is a great classic, you will understand quickly why. I sincerely wish you to discover it soon.

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We: The Ideal Customer Relationship
Published in Hardcover by Select Books (NY) (2007-10)
Author: Steve Yastrow
List price: $21.95
New price: $9.01
Used price: $6.75

Average review score:

Will get you rethinking about your customers!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-10-23
Think about the last time you ate out in a restaurant . . . if you can't
remember what the waiter looks like five minutes later, you weren't
engaged--something that needs to happen in order for businesses
to connect with their customers.

That is one of the many ideas I gained from reading Steve Yastrow's
excellent book, WE: THE IDEAL CUSTOMER RELATIONSHIP . . . what's needed is for customers to
think in terms of "we," as opposed to "us and them."

This needs to be done by creating:

* Encounters: interactions that improve your relationships [as
opposed to]

Transactions: interactions that often damage your relationship and,
at best, have no effect on your relationship.

Yastrow proceeds to give many real examples of ways to
accomplishment this . . . one of my favorites involved
the firm that cleans his clothes:

* I have used the same dry cleaners for years. Jim Dandy Cleaners
shows up, without fail, every Tuesday and Friday morning to drop
off clean clothes and pick up a new load that needs cleaning. One
Thursday night last summer I returned from a three-week trip out
of the country, and I had to leave again Sunday night for the West
Coast. On Friday morning, I stuck the dirty clothes in the blue Jim
Dandy bag, and put the bag on the front porch. Later in the day
I realized I'd want some of that clothing for my trip, but they weren't
scheduled to be returned until Tuesday. I called Jim Dandy, and the
owner's daughter answered the phone. I told her I needed some of the
pieces of clothing they had for an upcoming business trip, and asked
if it was possible for me to get them by Saturday afternoon. "I'll run in the
back right now and see if I can find your clothes. They're in the group
to be cleaned on Monday, but I'll bet I can find them. Let me know if you
can't get here by five tomorrow when we close, because I can leave them
at the store next door for you." Relief, I'll have my clothes. The next morning
at about 8:30 I got a call from Jim Dandy. We're delivering your clothes
in about an hour." Wow. Was this good customer service? Of course.
But calling it "good customer service" sells it short. It was way beyond
customer service. I truly believe that the people at Jim Dandy
sincerely wanted me to have my clothes for my business trip.

Wow!

Wouldn't it be great if all businesses provided that type service?

To start, consider this simple-sounding recommendation from
the author:

* As you initiate encounters with customers over the next week, choose
to opt for the more immediate way to communicate. If you start to email
a customer, stop and pick up the phone. In another situation, instead
of calling a customer, go see her in person.

If you read WE, you'll get many more such ideas that you can immediately
implement to help your business grow.

Sales Revolution
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-13
We: The Ideal Customer Relationship by Steve Yastrow
The Failure of Marketing by Jack Trytten


The Sales profession is going through another major transition.

Forty years ago, salespeople were professional visitors. They followed a pre-determined route, collecting orders from customers. Sales main responsibility was to make sure customers knew what products were available.

At some point, the concept of features and benefits was introduced. The salesperson's job changed to that of educator: educating customers about features and benefits so that they could make decisions about the best products for them.

Aggressive application of the features and benefits concept pushed the salesperson into the role of "Trusted Advisor". In this role, the salesperson probed to discover unmet needs the customer may have. "What keeps you up at night?" became a standard question; with the theory that once a need is discovered and matched with a benefit, a sale is made.

Now, sales is transitioning again. This time the salesperson fills the role of "Co-Conspirator", requiring a broader approach to the selling relationship. In this evolution, the salesperson and customer engage in a relationship where the objective is to align as many shared goals as possible in order to make the salesperson and the customer both more effective.

Yastrow and Trytten do an excellent job of describing this phenomenon from unique and complimentary perspectives. Both are descriptive and effective in their approaches.

Yastrow hits the relationship issue head-on. He sells the idea that we should be changing our financial transactions with our customers into ongoing partner encounters. Yastrow tells us that the objective is for our customers to think of these as "We encounters", where we addressed the issue, rather than they or me.

Steve systematically shows the reader how to initiate and create these relationships. He does an excellent job outlining a process to align with your customers' goals and execute based on that alignment. If you aspire to be a top salesperson or drive your organization to an effective, differentiated market position, you will understand and appreciate Steve's guidance.

Trytten takes a different tac, tracking the evolution of marketing, from Peter Drucker's definition in 1954 ("There is only one valid definition of business purpose: to create a customer."), through the classic definitions and objectives (4Ps anyone?), to the dismal record of today's marketers (80% product failure). He details in practical terms how the profession veered off-track and became trapped in outdated paradigms.

Jack defines the real objective as discovering the "something else" that causes your customers to buy from you. (We used to call that the "need behind the need".) He walks through several examples that show how the failure to recognize "something else" dooms the organization to a commodity competition, based on price. Trytten then shows how to overcome that trap to create a relationship with your customers that opens new markets and profit opportunities.



Both of these are outstanding business books.
We: The Ideal Customer RelationshipThe Failure of Marketing: Why Your Company Isn't A Growth Machine

There is no you or me, only We.
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-16
What a beautiful premise upon which to write a book that builds customer relations: "Man's will to profit and to be powerful have their natural and proper effect so long as they are linked with and upheld by his will to enter in relation."

The above quote by philosopher Martin Buber in I and Thou wonderfully aligns with the relational process developed in We that goes from encounters, to relationships, to complementary goals, actions, and outcomes that creates mutual success for both the customer (small or large) and the client. This process "focuses on engagement, not experience."

Steve Yastrow's writing style is easy, adaptable and thoroughly cognizant. It's a book for everyone, not just marketing professionals. The way in which he redefines widely used business constructs such as "the customer" and "teamwork" makes them wholly understandable and applicable. There is no you or me, only We. Yastrow takes business constructs out of the realm of mere mental images and buzz words to actionable goals and results that benefit the customer and client.

The "Try This" sections include accessible attainable actions that can make a difference in results if applied. And the stories are gems, ones that we can all naturally relate to. The stories and the relational process developed here evolve out of a very natural place, a place that is familiar to all, that place of necessary relations with others. Yastrow frames the relational process by addressing both the individual and the group, giving the engagement process profound purpose in life and business.

I highly recommend this book.

Another practical gem
Helpful Votes: 1 out of 1 total.
Review Date: 2008-02-02
Steve's first book, Brand Harmony, made a simple idea compelling. Although everyone "knows" that an organization's brand or a product's brand must be communicated consistently, this book helps employees "want" to be on the same page as their CEO. His second book, We, has the same simple and compelling impact. If we can motivate our employees to see customers as essential partners, they are more engaged and productive. These are books you can give to a shop floor supervisor, or a VP Marketing, and strike a chord.

A thoroughly 'user friendly' guide that is solid, practical, accessible, exceptionally well written
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-07
In "We: The Ideal Customer Relationship", marketing and branding consultant Steve Yastrow (who through his consulting firm Yastrow Marketing has services such clients as the McDonald's Corporation, the Cayman islands Department of Tourism, Wyndham Hotels & Resorts, and Jenny Craig International) lays out a persuasive case for the necessity of a business (regardless of their product or service) differentiating themselves from their competition in the eyes of their targeted consumer demographics. Yastrow maintains that the best way to do that is to build strong relationships based on having the customer consider the business in terms of 'we' rather than 'us and them'. Backing up his argument with practical, 'how to' information and instruction, Yastrow has written a thoroughly 'user friendly' guide that is solid, practical, accessible, exceptionally well written and organized, and very highly recommended (and profitable) reading for entrepreneurs, company executives, and corporate managers.

Services
What's Your Menopause Type? The Revolutionary Program to Restore Balance and reduce Discomforts of Menopause
Published in Hardcover by Prima Lifestyles (2000-01-12)
Author: Joseph Collins N.D.
List price: $24.95
New price: $3.84
Used price: $0.01

Average review score:

THANK YOU
Helpful Votes: 11 out of 11 total.
Review Date: 2000-02-23
Thank you, thank you, thank you! Finally a book that gets rid of the hit-or-miss, one-size-fits-all, try-anything-that-might-work-to-get-relief approach to treating peri-menopause and menopause. Progesterone cream just wasn't doing anything for me......and rightly so....from taking the test in the book, I learned that progesterone is NOT what I need. I also didn't recognise some of my symptoms as being menopausal until I read about my specific type. Now I have a better understanding of why I have been so miserable these last 2 1/2 years and I have the tools to get better! I bought the book two days ago, started an herbal formula program today, and I already feel better. Every woman over 40 needs this book!

A practicing doctors prespective
Helpful Votes: 18 out of 19 total.
Review Date: 2000-03-06
I am a practicing Naturopathic Physician. Dr Collins, has provided me with a great tool to further my understanding of the complexity of menopause. I have had cases that have not responded to what was a resonable treatment plan. After reading "What's your menopause type" I now have a new insight into those patients and their needs. To have the "types" defined and put into categories lends to a greater understanding for the practitioner. The "menopause Type Questionnaire", combined with the labatory hormone levels is very useful information that should help everyone who is working with this transitional time in a womans life. The information on the nutrition and supplements is excellent. I applaud Dr Collins for his commitment and dedication to an area of medicine that is in great need of more information and understanding. If you are practitioner who deals with menopausal patients, I strongly suggest you read and understand what Dr collins has to say. If you are not a practitioner but would like a better understanding of menopause, this is a good read.

Woman,40+years old? Run, don't walk, to buy this book!
Helpful Votes: 22 out of 22 total.
Review Date: 2000-03-18
Finally, sense to the confusing passage of menopause. Why do some women hardly notice the change at all? Why does one do well on estrogen while another, natural progesterone only? Why do some women's discomforts resolve while others continue to baffle? Not only does Dr. Collins make all of this simple to understand, but he offers straight forward protocol for analyzing, understanding and prescribing for the whole range of individual differences of menopause. What a relief, to see light through the tunnel. The book is in my back pocket. The appointment is made. My Naturopath and I now have the tools to mend my menopausal way.

Brave new perspective...
Helpful Votes: 28 out of 28 total.
Review Date: 2000-10-14
I have read the books - all the good ones I thought; I've researched the treatments; I've talked (& talked...) to several physicians, to other women - nothing has even come close to this book. This makes sense! We are all so unique - biologically, psychologically, chemically; why would our passage through menopause not be unique as well? Of course it is!

Well written, logical & filled with simple yet revolutionary new alternatives to use immediately for the irritation, anxiety, memory-lapses, hot flashes, night sweats, you-name-it... that you're experiencing, the book gives you some control over what you're experiencing.

I knew I was doing something wrong (though I was trying almost everything!), but didn't know what. Now the pieces fit!

Beg, borrow or steal if you have to, but get a copy for your home library; you'll refer to it again & again.

What's Your Menopause Type?
Helpful Votes: 9 out of 9 total.
Review Date: 2000-02-23
While reading "What's Your Menopause Type?", one can feel the heart felt compassion of the author. His writing is down to earth, easy to understand, and the resource information is invaluable. This book enables you to take control of your own life. Dr. Collins has finally put to rest the old myth that menopause is the same for all women. I would suggest that every man read this book, especially to help them understand their loved ones. As well as having valuable information on nutrition, herbs and hormones, he gives the reader access to a web site that will enable them to find physicians and pharmacists that are commented to treating each menopausal woman. I know I will keep this book in my library as a valuable resource, and I would like to personally thank Dr. Collins for his sensitivity with respect to woman and menopause.

Services
When Less Is More
Published in Kindle Edition by HarperCollins e-books (2007-06-12)
Author: Bethanne, Snodgrass
List price: $19.95
New price: $9.99

Average review score:

BEST RESOURCE ON THIS TOPIC
Helpful Votes: 0 out of 0 total.
Review Date: 2007-04-05
The material in this book is so organized and straightforward that its deceptively simple..yet Dr. Snodgrass' book has a ton of useful information ... after surgery I was full of questions.. after pillaging my HMO library, searching the internet and reading books by several plastic surgeons.. I discovered this book... I pored over it..the best resource yet... I wish I had had it in my hands from the onset.. I would recommend it to anyone considering or undergoing this particular surgery... MOST INTERESTING AND HELPFUL...

Great book - a must read for anyone thinking about reduction.
Helpful Votes: 1 out of 1 total.
Review Date: 2007-04-26
Overall, this is a very good book to read when you're trying to make the decision. Honestly, there's not much out there (at least from what I could find), so it really felt great to get my hands on such a comprehensive source.

I read so much and talked to so many people online that I thought I'd go crazy trying to make the decision - you can't tell which end is up when you get overloaded. So, this book was very helpful in my journey to make my decision. I, personally, ended up not going through with the surgery, but I learned a ton through the process of thinking about it.

Good wishes to all of you ladies out there wrangling with this decision.

This Book Is a God-Send!!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-02-27
I'm so grateful for Dr. Snodgrass writing this book. This is the only book that I have been able to find that solely deals with breast reduction. Most books I have read, concentrate more on breast lifts and implants.

I highly recommend this book to anyone who is considering breast reduction surgery. I now know what to expect at every phase of this endeavor, from my initial consulation, to my follow-up appointment after surgery.

I even have some insight into why my last claim may have been denied
(but I have a new insurance carrier, and I know for a fact that they do allow for breast reductions for medical reasons, as about 6 of my co-workers have been approved over the years).

Get this book, and be informed, because a informed patient is a happy patient!

Fabulous Book If You are Considering a Breast Reduction.
Helpful Votes: 1 out of 1 total.
Review Date: 2007-01-16
This book will answer all of your questions, and suggest ways to find a plastic surgeon and what questions to ask of him/her. The people at [...], a website for all different types of plastic surgery procedures and antiaging, highly recommend it!

Excellent Resource!!!
Helpful Votes: 1 out of 1 total.
Review Date: 2006-09-29
This book walks you through the entire process from initial consult, what to expect, and insurance appeals.

Insurance originally denied my request, and thanks to this book I was able to write an informed appeal. I believe it was the key to my successful appeal. I've had my reduction surgery and feel great! Thank you Bethanne Snodgrass!


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