Services Books

This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.

Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.

The layout and format of this book was very easy to follow!

Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.

This is the best marketing book I've read in a long time. Capon delivers on his promise of who the big marketing mavens are and tells how they do it. He gives us five simple imperatives in marketing and in business and provides in-depth stories on how to achieve them. This is a well documented well written book---a worthwhile read for all marketers.

Reed Holden, CEO, Holden Advisors

To get to the core of what works in marketing this book goes to the best performing marketers over the long-haul. The key is that they are not marketing the way they once were, because they are not thinking about marketing the way they once were. Excellent book and one of very few I've bothered to write a review for.

I was given this book by a member of our company's senior leadership in preparation for a national meeting. As usual I dreaded the thought of pounding through another book of things that I have already done in my 20 years in marketing. But much to my surprise this book explored parts of the business that need talking about and left alone the annoying "how to be a better marketer", entry-level dialogue that is so prevelant in books that cater to the lowest common denominator.

Marketing Mavens gets to the heart of the issue of creativity, innovation and true branding by addressing how marketing is viewed by senior leadership of companies. Too often marketing is siloed off as an expense item that produces sale support materials and does "communication" activites. This book bodly goes where marketers have wanted to go for decades and that is to have a proper place at the table in regards to strategic decisions that impact the reputation of the companies' brand to prospective customers, current customers and business to business customers (the internal sale).

Really great work and worth the read. I purchased a copy of this book for every member of my marketing team and for my senior leadership and it has opened up honest and robust dialogue about what we do well and areas for improvement.

Curious, I checked the origin of the word "maven" at the Online Etymology Dictionary and learned that it is derived from Yiddish word "meyvn," from Heb. "mebhin"; literally, "one who understands." That correctly describes the marketers at the exemplar companies that Noel Capon examines in this entertaining as well as enlightening volume. They include Amazon, Dell, ESPN, The Home Depot, Nestlé, Samsung Electronics, Starbucks, Target, Toyota, and UPS.

This is indeed a diverse group of companies. Also, the specific strategies and tactics employed by each to create or increase demand for what they offer (my preferred definition of marketing) significantly differ. However, according to Capon, they demonstrate the same five "linked imperatives" that all companies must follow:

1. Select only markets that matter.

2. Select those segments that can be dominated.

3. Design the offering for each market to create customer value while securing and sustaining a competitive (i.e. differential) advantage.

4. Fully integrate involvement to maximize value added to each customer.

5. Measure only what matters.

None of these is a head-snapping revelation, nor does Capon make any such claim. The great value of his book is to be found in his analysis of those exemplary companies in which, in ways and to any extent appropriate to their specific objectives and resources, these companies accommodate the five "linked imperatives." With brilliant skill, Capon explains how any other enterprise (regardless of its size or nature) can also accommodate the same imperatives while effectively fulfilling what Peter Drucker once asserted (in The Practice of Management, 1954) are the "two - and only two - basic functions: marketing and innovation...Marketing is so basic that it cannot [in fact] be considered a separate function...it is the whole business...seen from the customer's point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise."

Those who share my high regard for this volume are urged to check out Gary Hamel and C.K. Prahalad's Competing for the Future and Dean Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success.

Another valuable text from Crown Business. I was prepared for yet another academic view of "the old regular big companies." Yet Capon really does deliver an easy to read and very useful marketing analysis book. It is fascinating and useful to read how the very large companies like Samsung, Amazon, Vodaphone , Dell and Toyota made dramatic shifts in their market approach and learned from their customers. I was particularly interested in the steps SAP took to recover from the MySAP and E-City initiatives which resulted in their corporate messaging move away from the technology and toward customer benefits. Did you know Dell is now no. 2 in PC sales in China and is hurting Lenovo on their home turf? How about Oracle using the Oracle Technology network as their primary marketing channel, resulting in significant uptick in sales and a decrease in marketing expense? The author has done us all a great favor through his depth of research.

As a producer for two national talk show hosts, I can honestly say this is one of the finest and most thought provoking books I've read. Ed Haslam's book is a major dot connector. Think about it. We already know thanks to A & E's Investigative Reports that Oswald did NOT kill Kennedy, but that's not the big jist of this book. What needs to be understood is that the polio virus vaccine all the baby boomers received via shots and sugar cubes in the 50s and 60s was contaminated with SV-40 Simian Monkey Virus...the results...an epidemic of soft tissue cancer. And SV-40 shows up in autopsies of cancer victims. However, even more horrific is that the SV-40 contamination does not end with those of us that received the polio vaccine. It is passed to our children and grandchilren even though they have not received the vaccine. Who is responsible? Ed Haslam's fabulous research was given to us in this book in 1995, and five years later, in the February, 2000 issue of Atlantic Monthly, it is finally discussed by the "regular" media. Stop and think about this...Plutonium experiments from 1936 through the cold war on unsuspecting Americans,radiation experiments on military men, the Tuskegee, Alabama syphillis experiments, the depleted uranium issues from Desert Storm, and countless others...this book exposes another form of deception and coverup. If this book doesn't make you think and do even more research, then you're in denial and have your head in the sand. There are countless other books that should be on the suggested reading list after reading Ed's fabulous work, but Amazon hasn't listed them. Please read Pulitzer Prize winner, Eileen Welsome's book, THE PLUTONIUM FILES, then read Martin A. Lee's THE BEAST REAWAKENS, and if you can find a used copy, get Borkin's THE CRIME AND PUNISHMENT OF I.G. FARBEN.

Ed's book is superb and written in a style that is easily assimilated. Buy it, buy two, give one to a friend, loan your copy, but get it out...and connect the dots!

An eye opener. I was loaned this book by one of the reviewers on this site and then ordered one of my own. I had to fight to get the book back from anyone I loaned it to.

I knew many people who were associated with the Kennedy assassination. Worked for Willard Robertson, when he funded the Garrison investigation. Know people who employed Oswald as a numbers runner in New Orleans, know people central in the book "They Killed Kennedy", and knew people in the Cuban resistence movement who were in training on the North Shore of Lake Pontchartrain in the late 50s until the mid 60s.

One friend whose father was in the Cuban movement pointed out David Ferrie's house to me on Louisiana Avenue Parkway a few weeks before he died and said at that time that Ferrie was a part of the Anti-Castro group.

So, it was with interest that I read this book. My interest got peaked the more I read and this is one story that should be made into a movie and it will be thought of as fiction, because it will be almost too strange for people to believe, though it comes closer to the truth than anyone would like to admit.

So, when I think of the 60s I remember the CIA people I met through others and the strange characters in the once international city of New Orleans and can only hope that the truth can be allowed to be seen and read.

I give it a five star rating and hope that everyone gets a chance to read this strange and interesting book.

Ed Haslam has written a landmark book of investigative journalism. It is a well-written page turner that is a "must read" for anyone interested in what has really gone on in this country in the last 40 years. I have lived in New Orleans since Mary Sherman was murdered here, and personally know many of the people mentioned in this book. As far as I can tell this book is completely truthful. Mr. Haslam tells you when he is speculating and when he is giving you facts. This book has my highest recommendation.

Growing up in the same home as Edward Haslam, I remember so many of these events as they happened -- an apparent series of unrelated and bizarre events, the significance of which would only become clear to me years later when I read an early draft of my brother's book, years after my diagnosis with breast cancer at the age of 39 (as mentioned in the book.) If you are a thinking adult whose life or loved ones have been touched by cancer, you need to find the courage to read this book. A new edition is about to be published under a new name and you can pre-order it from Amazon at an attractive price.(I have 5 copies on order myself to share with friends.) The new title is "Dr. Mary's Monkey: How the Unsolved Murder of a Doctor, a Secret Laboratory in New Orleans and Cancer-Causing Monkey Viruses are Linked to Lee Harvey Oswald, ... Assassination and Emerging Global Epidemics". I have no financial interest in the book, only a belief that the time has come to reveal this information to a wider audience.

This investigation into the unsolved murder of Dr. Mary Sherman is a well-crafted and original expose, arguably of one our nation's worse mistakes. But also perhaps of one of its best-kept secrets.

Over a period of nearly 30 years, the author juxtaposes and correlates a collection of disparate medical facts, police reports, and related events with the activities of an assortment of characters in an around the environs of New Orleans during the Garrison investigation of the JFK assassination. The main characters include a world class Orthopedic Bone Specialist (Dr. Mary Sherman) and an eccentric washed-up CIA operative implicated in the assassination of JFK (Dave Ferrie), and Lee Harvey Oswald, no less.

The question that animates the investigation is why should a world class Medical Specialist like Dr. Sherman be running in the same circles as a self-taught egomaniacal misfit like Ferrie? The book is the author's search for an answer. From these elements, he weaves together a very plausible story about how medical experiments at a secret run underground government medical facility, may have gone awry -- resulting in Dr. Sherman's death and in the current silent epidemic of soft tissue cancers. There is even a hint that what went on in that secret facility may also be implicated in the inadvertent creation of the current AIDS pandemic.

Far from being the convoluted and speculative machinations of a conspiracy crackpot, the author's fiercely logical approach and resourcefulness would put some of our most seasoned investigators to shame. To say that it reads like a novel would be an understatement. Five stars.

Mass Affluence complements The Dollarization Discipline (Fox and Gregory)by explaining the emotional needs of today's mass-market customer (the end-user to our broadcaster customers). Put the two together to see how product development and sales should work in the coming decade.

(Review based on reading a commercial executive summary of both books.)

It's not just the rich who are getting richer; it's also a broad swath of some 22 million U.S. households who have gained significant levels of wealth, income and discretionary spending over the past 30 years. In a meticulously well-researched and well-written marketing best seller, researchers Paul Nunes and Brian Johnson document the phenomenon of mass affluence. They then describe the tremendous opportunities marketers have in crafting innovative new products and services to serve the top 20 percent of households that have some 60 percent of the nation's discretionary spending power.

The timing of this important work could not be better for retailers and brands struggling to increase share and margins in a Darwinian marketplace. I've been involved in consumer marketing for more than twenty years and I've seen only a handful of marketing books that can really make a difference. "Mass Affluence" is one of them. We were so impressed with the book that we bought copies for all our associates. I highly recommend it.

So many books about marketing or business are long on high-minded concepts, but very short on ideas you can use when you go to work the next day. Mass Affluence happily breaks that mold and offers up useful ideas in almost every chapter.

Nunes does a great job of breaking down how to approach the large demographic of relatively wealthy consumers into different functional areas and makes a chapter out of each. He explains how something, like billing, was typically done in the past and how it should be handled now. Beyond that, Nunes has found pertinent real-world examples of every concept he discusses and gets helpful input from the business people out using the strategies on a day-to-day basis.

The result of all Nunes work (I'm sure it would've been easier to write the book without running down real-world examples) is a highly practical guide to setting up or improving upon a business that caters to wealthy, but not mega-rich, customers.

Highly recommended.

A collaboration between Paul F. Nunes (Executive Research Fellow at the Accenture Institute for High Performance Business in Wellesley, Massachusetts) and Brian A. Johnson (Senior Research analyst at the New York City based investment research and management firm of Sanford C. Bernstein & Company), Mass Affluence: 7 New Rules Of Marketing To Today's Consumer reveals that there is a pendulum swing in marketing from "one-to-one" customer strategies back to mass marketing. But there's a problem -- Today's more affluent but cautious consumers aren't responding to the strategies that worked with their middle-class predecessors. Mass Affluence lays out seven new rules of mass marketing specifically directed for use with the increasingly affluent populace and shows how innovative companies are implementing these novel strategies with high-end products that fill a heretofore ignored middle-ground in ordinary product categories ranging from clothing, to oral care, to house hold cleaning, and more. A ground-breaking, seminal work, Mass Affluence should be considered mandatory reading by any corporate manager charged with the responsibility of marketing his company's services or products in today's increasingly volatile, global, and competitive marketplace.

There are zillions of books out there on marketing moderate to high end items, most of them repeating the same old principles (yawn). You certainly don't need to waste your time or money on those.
Happily, this one is different, showing sellers how to reach the elusive buyers who may fall somewhere between high end and moderate end...perhaps prefering items that fall somewhere between the High end of Moderately priced...or, if you like, the low end of Luxury. They'll spend plenty...but they have definite needs.
This book shows sellers how to appeal to those needs and to market the same (or similar) items in a way to appeal to diverse buyers.
By the way, it is always a plus when a publisher takes advantage of the "Look Inside the Book" feature on Amazon - and this publisher does. So don't take my word on the benefits of this book. Take a look at a sample page or two and see if it appeals to you.
I will add that there is a LOT of info crammed into this book and I learned quite a bit. I'd also recommend Let Them Eat Cake.

The book was such a great help to me during OB rotation. It is written by the same people that wrote my textbook.It highlighted every thing needed from each chapter and it was like my Professors lecture was the outlines in the book it is a good tool to have

Good study aid! Outlines and practice questions and rationales for the NCLEX are helpful and easy to understand.

I like the book and i use it. What more it there to say.

I began my 6 week summer o/b class 10 days after giving birth to my baby girl. Of course a newborn takes up a lot of time, and fortunately someone recomended me this book. This book is so excellent that I hardly read my lecture book. Everything you need to know is clearly explained and straight to the point. If it wasn't for this book I might not have passed my course. I was nursing my baby with one arm, and the other holding this book and reading. I read and read... and I passed my class. A++ book

Great review book. I think it's a must for any student in mataernity nursing. This book gives you the 'meat and potatoes' of what you need to know. Very thorough. Good in depth descriptions on rationales.

I always start with reading a MCSE for dummies when I am preparing for an exam. This one is the best so far and after taking the exam I can say that this book is all you need.
I used other materials as well because there were some objectives that I did not have experience with.
I scored 790 and that was more than I expected.

I found this book full of information without drowning it's readers in useless jargon. Some of the content was covered only briefly, but with some hands on learning and this book, passing the test was a breaze!

As a Microsoft Instructor, I recommend this book to all of my students. It cuts through the fluff and crud that Microsoft usually tacks on to the courses and gets to the meat and potatoes of what Active Directory is all about. Several students have used this besides my class and have blown the test away. Check out the author's exam tips to save yourself some headaches.

This book does a fantastic job preparing you for the exam 70-217. I am currently an NT 4.0 MCSE aspiring to be a Windows 2000 MCSE and wouldn't of been able to pass this exam with out this book. The author did an wonderful job helping me understand the complex features of Active Directory like group policies and remote install services. Which by the way are hit hard on the exam. I recommend this book to everyone looking to get certified in Windows 2000.

I passed 70-217 today using this book. I scored an 800 and something. This book did a great job of covering the material that MS tests about.

I have purchased over 200 copies of this book in the past 2-3 years -- I include it with my own materials for a basic mediation class I teach for Ohio's oldest community mediation center. While I don't teach out of the book per se (it's not a teaching manual), it is an excellent companion to the class and one participants can refer to months or years after being trained.

Some of the strong many strengths of The Mediator's Handbook:

* The facilitative approach makes it appropriate for court mediators, community, youth/peer and as an intro to those who will do family cases. It presents a good balance of party communication and tools to help parties reach lasting agreements.
* The 7 step phases of the process are clearly explained.
* The specific questions to ask at various points in the process are excellent (p.106)
* The last section has mediator evaluations, confidentiality forms, form letters to send to interested parties and other useful tools to use in your practice.

I highly recommend this as a basic intro book - its easy to read, complete yet not overly wordy or theoretical.

This was used as a course textbook in an introductory ADR class, and I think it serves that purpose well. A great book for those new to ADR and mediation that clearly outlines the purpose and procedures of mediation. This text does not really discuss the psychological motivations behind party behavior except for briefly touching on cultural patterns. The focus is on the process.

The topics are dealt with step-by-step, and while the illustrations aren't necessary, especially for university-level courses or professionals, this is still a great textbook that adequately covers the role of the mediator and all the steps in mediation as well as tips for how to move the process along and recognize problems.

As a mediator and one who trains others how to mediate, I highly recommend this clearly written,comprehensive mediation handbook. I have yet to see a more practical book on mediation skills.

I am a mediator, arbitrator, and trainer. The Mediator's Handbook is a welcome addition to my library. It is filled with practical advice,theoretical information, wonderful charts, and the nuts and bolts of mediation. I am sure every mediator, new or experienced, will benefit from this book. I recommend that every mediator skim the "Mediator's Handbook" as well as "Basic Skills for the New Mediator" by Allan H. Goodman (which I purchased at the same time) before every mediation.

Alternative dispute resolution (ADR) has received lots of attention over the last decade or so, and I'd like it to receive more. Here's a good place to start.

As an [ahem] older law student, I recently signed up to participate in a mediation program through a local courthouse. As I looked around for helpful references, my eye fell naturally on this modern classic by Jennifer Beer. Continuously in print since 1982 and now in its third edition, it's probably _the_ book that did most to teach the American public how to "do" mediation.

It's full of nuts-and-bolts advice on everything from what to say to where to put the chairs. And it's got something some other mediation books lack: a sense of the "spirituality" of mediation.

For the techniques in this volume grew out of the Friends Conflict Resolution Programs (FCRP). And the Religious Society of Friends ("Quakers") is pretty good at conflict resolution.

(It's those "meetings." Some readers may know that in the early days of the United States, a half-century of so before the Emancipation Proclamation, the Friends unilaterally, voluntarily, and unanimously freed every last one of their slaves -- and paid them to boot, if I'm not mistaken. And anybody who has ever attended a Quaker meeting will understand why, even if they've never heard of John Woolman.)

I've got quite a few Quakers in my family tree, so I'm pleased by this approach. But it's very understated and mostly behind the scenes, so the casual reader will notice only that the book has a certain mood or tone.

What's really going on is that the mediation advice herein is implicitly predicated on the presumption that people are competent to settle their own disputes because each of them has "that of God" within. And the extraordinary sensitivity of the advice is based firmly on Quaker sensibilities: namely, respect for the individual conscience as the very voice of God, and a profound belief in the power of _listening_ both to others and to oneself.

The result is a book of advice on mediation that looks an awful lot like a book on how to grasp the "sense of a meeting." Even beyond the nuts and bolts, the "flavor" of the book will itself help the reader get a feel for what mediation is all about. That's a nice feature in a book on ADR, and it's no wonder Beer's book has been in print for so long.

Allan Goodman's _Basic Skills for the New Mediator_ is a good companion volume, by the way. His book is more aimed at people who do mediation in "courtlike" settings, whereas Beer's is for pretty much any context (including workplace and family, both of which she discusses). The two together are a powerful combination of resources, arguably surpassing many more expensive books on the subject.

And for a good history of the subject of ADR, see Linda Singer's _Settling Disputes_, which I've also reviewed.

I purchased this handy little pocket guide as a reference to my text two semesters ago. I am happier with this pocket guide than the text it supports. I have used this for three college course, and am still using it for my volunteer position in a SICU. I recommend this handy little guide for students in medical terminology classes or in the health information field. It serves as a quick reference and study guide.

This is the easiest book I have seen that explains the human anatomy! I highly recommend it.

What can I say, its a mini version of The Language of Medicine. It has all the terms and test and abbreviations. I have not had a chance to use it yet, but my professor who has been in the field of translation and interpreting for 16 years now, swears by it. Its even a great book to have if you are a native English speaker but cannot understand the medical mumbo-jumbo your doctor is telling you.

I do love the book and CD itself, the book is very thorough and has alot of excellent illustrations and reviewing material. I do wish the website services were free and was supported by AOL, but otherwise this is a fantastic book and thank you.

Kindest Regards,

Desiree Gallup

I found this book to be a very useful tool not only with my classes but also my job in the medical field

The book "Miracle in the Making" is an inspirational story about Adam Taliaferro, a former Penn State football player who was paralyzed in a game. He was told he would never walk again and this books lets you travel with Adam in his personal story of his road back after being completely paralyzed. This boo is a truly motivational book in which i recommend anyone, not just Penn State fans, to read.

This truley is an excellent book. I grew up in the same neighborhood with Adam, attended the same HS (graduate a year after) and every bit of information (names, dates, etc) are all correct. All the information about his character is completely true, he really is an inspirational person. Growing up in a huge suburban high school with him, it really was a very competitive atmosphere. Everyone seemed to love him because he was one of the brightest (one of the highest GPAs of his class, scholar athlete and best athlete in the school) along with being one of the most modest, down to early people ever. If someone had the will to succeed it is him. I recommend this book to anyone overcoming obstacles, down on their luck,athletes and basically anyone because it is the type of book that you can not put down.

After finding out that Adam Taliaferro couldnt walk again ever. His father and mother urged him to push on. His spirits were high always no matter what. This is a triumphant story about courage and self-determination and a little help from some up above

This book is good for anyone whether you are a football fan or not. I personally am a football fan, and I would especially recommend this book for those football fans out there. This book is inspirational and well documented. It is also at a good price now, and it is a quick read.

All too often in today's world of youth sports; parents, coaches and players miss the meaning of sportsmanship. Having been involved in youth sports for 14 years, I have witnessed over bearing parents and tenacious coaches. I suggest they keep a copy of "Miracle in the Making" in their equipment bags. This book highlights the true meaning of a parent/child relationship and a coach/player relationship. Adam is the definition of courage, kindness and strength. His family's support during his recovery is awe-inspiring. The writers did a terrific job of bringing me along on Adam's journey to recovery. I will be on the sidelines cheering; watching as Adam wins the biggest game of his life!

Excellent condition, as if I bought it directly from the university bookstore. Like new!

Simple: This is THE book to buy. It is well-written, well-formatted, easy to ready. There are no others that come close.

This is a good book for everyone concern about healthy life

Definitely a must-have for those seeking higher learning in the field of nutrition. Covers in-depth individual topics on different vitamins and minerals as well as specific disease conditions.

This new edition offers a variety of essential knowledge for human nutrition.This book provides an up-to-date, comprehensive and detailed account of the nutrition in monitoring human health.I adopt as a textbook for classroom and reference use.