Services Books

Without customers, a business is doomed to failure. "Delivering and Measuring Customer Service" is a complete and comprehensive guide for business owners who want to deliver these valuable people the best service possible. Looking at the evolution of customer service through recent history, "Delivering and Measuring Customer Service" discusses such matters as getting accurate feedback on how one's business is doing, and how best to use that feedback effectively, along with many more general tips. A guide that every business owner should consider required reading, "Delivering and Measuring Customer Service" is highly recommended for community library business collections.

I loved this book. Typically I'm pretty critical of business books, but this kept me engaged with great humor, logic, and insight. In my opinion this is a no-brainer buy for any business with customer service or support teams.

Finally a book that is engaging, helpful and insightful on customer service. This book takes away the mystery and simplifies the process in an understandable way while providing a good dose of humor to instill the message. Every business leader should have this book on their desk.

Anyone who is interested in understanding the role of gathering and using guest feedback needs to read this book. There is no other book that so clearly outlines the need for customer service and the actual methods and measurments on how to get it, and then how to improve your operation based on the feedback.

Businesses often focus their efforts on getting customers. The mantra of the day is sell, sell, sell.

Mr. Hanks' book is a valuable reminder that while selling gets the ball rolling, it is customer service that keeps the customers coming back for more. That is the bloodline of most successful enterprises.

I especially enjoyed the lesson taught on the importance of measuring the actual customer experience versus the less-reliable and less-effective techniques of internal auditing and mystery shopping. Rather than guessing what the customer experiences, why not just ask the customer directly?

I would highly recommend this book to any professional who has to keep customers satisfied for a living and wants to find new and better ways of doing so.

This is a non fiction book by Joseph Roth whose other books are mainly fiction - he was a prized journalist and writes like the best of both worlds - this book is an extraordinary picture of a period of life which we don't know enough about - because WW II got in the way and rendered information about Jews and life in Germany and eastern Europe in the 20's and 30's sort of academic and moot - It is an important and compelling and sad book - sad because we readers know facts that the author doesn't - we know what happened and he doesn't know the future. It is a valuable book which I have recommended and given to many friends.

"The Wandering Jews" of the title are the displaced and unwanted Jews of Eastern Europe (from where Roth himself came before he made himself into one of Western Europe's foremost journalists and writers) before World War II. As Roth puts it, "Eastern Jews have no home anywhere, but their graves may be found in every cemetery." And as Roth foreshadowed (that line originally was published in 1925; this translation also includes the preface and an afterword to the later 1937 edition), the plight of the Eastern Jews only promised to become more dire. Indeed, one senses that Roth despaired that any strident alarm would be in vain. Thus, more than an alarm, THE WANDERING JEWS is a requiem. (And Roth went on to drink himself to death in 1939.)

In the first part of the book, Roth sets out to limn the character and essence of the Eastern Jew. I am willing to believe that he is thoroughly successful. (Example: "None of the many untrue and unjust accusations that are brought against Eastern Jews by the West are as untrue and unjust as the accusation that they are what the gutter press likes to call Bolshevik. Of all the world's poor, the poor Jew is surely the most conservative.")

In the second part of the book, Roth provides snapshots of five different aggregations of the Eastern Jews -- in the ghettoes of Vienna, Berlin, and Paris, in America (where there are "people who are more Jewish than the Jews, which is to say the Negroes"), and in Soviet Russia. As for the future of the Jews in Russia, Roth was somewhat optimistic in 1925, but by 1937 that optimism had been dispelled altogether. (Roth thus proved himself more cold-bloodedly realistic than many contemporary European liberals.)

Joseph Roth was a superb writer and a masterful polemicist. (I recently read a collection of H.L. Mencken's journalism, this particular one "A Religious Orgy in Tennessee", dealing with the Scopes Monkey Trial, and while there are obvious similarities between Roth and Mencken, who were contemporaries, Roth was by far the better and more cultured writer.) Here, the sardonic and sarcastic tone, albeit understandable, is at times wearing, but it is readily tolerated and forgiven by virtue of the sheer acuity of Roth's intellect and insights and by his compassion.

Roth is extremely prescient, not only about communism and Soviet Russia and about the Nazis and the Holocaust ("Centuries of civilization are no guarantee that a European people, by some ghastly curse of fate, will not revert to barbarism."), but also, startlingly so, about the Zionist/Palestinian dilemma. With regard to that last conundrum, I will let Roth, once again, speak for himself:

"Zionism and nationhood are by their nature Western European ideals * * *. Only in the East do people live who are unconcerned with their "nationality", in the Western European sense. They speak several languages, are themselves the product of several generations of mixed marriages, and fatherland for them is whichever country happens to conscript them. * * * Natiionality is a Western concept."

"The young halutzim [Zionist Jews who seek to establish a Jewish presence in Palestine] are brave farmers and workers, and they demonstrate the willingness of the Jew to work and till the fields and become sons of the soil, in spite of having spent hundreds of years among books. Unfortunately the halutzim are also oblighed to take up arms, to be soldiers, and to protect the land against the Arabs. Thus the European example has been carried into Palestine. * * * The Jew has a right to Palestine, not because he once came from there but because no other country will have him. The Arab's fear for his freedom is just as easy to understand as the Jew's genuine intention to play fair by his neighbor. And despite all that, the immigration of young Jews into Palestine increasingly suggests a kind of Jewish Crusade, because, unfortunately, they also shoot."

This is a remarkable and brilliant portrait of a marginal and now tragically vanished people by a remarkable and brilliant person.

Joseph Roth's "The Wandering Jews" is one of the best written and most important books about East European Jews ever published. At a time of growing anti-Semitism (the first edition was written in 1926 and an update was published in Paris in 1937) and an immigration crisis affecting Germany as countless refugees poured into Berlin from the East, Roth--himself a Jew from Galicia, the easternmost part of the former Austrian empire--creates a sympathetic yet clearsighted portrait of contemporary Jewish life. In the process he effectively responds to all the stereotypes and libels heaped on East European Jews. For the contemporary reader, however, what is most affecting about this portrait is Roth's ability to convey a panorama of Jewish life on the brink of destruction. Though no one (except maybe Hitler) could have predicted, even in 1937, the extent of the devastation that would be visited on European Jewry, Roth's writing in this book serves as an indelible and moving memorial to a civilization that would soon disappear forever. It must therefore count among the first books in what would now be called "Holocaust literature," and one of the most meaningful works of protest literature--protest against the stereotypes that reduced Jews to objects of scorn and contempt; protest against the violence that would ensue from these stereotypes--of all time. Michael Hofmann's understated and articulate translation of this poignant, heartbreaking little book is a tremendous service for English-language readers. It fills in a vital space in the emerging image of Joesph Roth, a writer finally receiving his due in the precincts of European modernism, and it should be read by everyone interested in good writing and the problems of 20th century history.

Again and again--with one neat phrase--Roth puts anxieties into words that it took others whole books to communicate, and then, only vaguely. Not even the magnificent Kafka comes close to a tidy phrase of self-condemnation such as this, referring to the deracinated Western Jew, with his "secret perversities, his cringing before the law, his well-bred hat held in his anxious hand". This statement took my breath away. So did many others in this short book throbbing with love, fear, and sadness. Roth was himself a Jew, one of the thousands who had served his "adopted 'country' " in the Great War (as so many other Jews did for so many other countries) only to have reality--eternal victimhood, eternal wandering--thrust him away, from Vienna, to Berlin, and then to Paris. Like so many educated Western Jews, he looked back to the shtetl with admiration for its nurturing of an authentic self (coupled with a faint relief at not having to live there). This tension--and its guilt-feelings--are so tidily explained in Roth, and his predictions made in the 1930's so chilling--that I jumped almost with relief on his touting the Soviet Union as a better place for Jews. Ah...but an afterward to the second edition contains Roth's warning that things in the USSR have changed, and perhaps his enthusiasm was misplaced...

Then, reader, I cried uncle. Joseph Roth was perfect. Anger and love mix with poetry and humility. He neither rolls in the mud of guilt, nor clutches an ideology through all contrary evidence. Instead, he sings Kaddish for a people gone, a people authentic and pure and of, as Kafka said, "the prayer shawl, now flying away from us..."

This book was a paen by a 'civilized (read westernized)' Jew on the cusp of WW2 and the holocaust. Roth travelled in most of post-WW1 Eastern Europe to learn the plight of his Jewish compatriots. In the original edition (written in 1926) he speaks of Eastern European Jews (mostly those of Galicia and the remnants of the Austro-Hungarian and Russian Empires) being able to find freedom of conscience and a world without anti-semitism by moving to the West. Unfortunately, by the West he meant Germany.

In the epilogue of the 1937 edition (which he wrote from self-exile in Paris) he takes the "New Germany" to task for the treatment of the Jews. He make major points as to the failure of the League of Nations to protect the Versailles Treaty 'national minorities' and specifically the treatment of DPs (displaced persons, people literally without a country). He makes the point that animals are protected in most countries better than Jews and DPs.

He is prescient when he speaks of an 'impending disaster' and seems to presage 'donor burnout'. He tells how right after a calamity, everyone seems to want to pitch in, but after awhile, except for a few philantropists, everyone pretty much wants to go back to their own lives.
This book is among the strongest statements made prior to WW2 of the approaching calamity, not just for Jews but all of Europe.

THIS A TRULY WONDERFUL BOOK, ABOUT AN AMAZING WOMAN.THE AUTHOR DELIVERS A GREAT STORY.THIS IS ONE YOU SHOULD NOT MISS. WELL WRITTEN AND TOUCHES THE HEART.DON'T MISS THIS ONE!!

Moskowitz has told the world her deeply personal story and in doing so, helps others to cope with the on-going loss of an aging parent. I am both a Geriatric Care Manager and the daughter of a mother who has Alzheimer's Disease. I found myself re-reading passages so I could remember them to share with my client's families. I also re-read parts to remind myself that I am not alone with the myriad of feelings that come with the role of caregiver. I intend to recommend that all of my clients' adult children read this book, it will give them great strength and comfort. Thanks Bette, for writing such a fine book!

This is a book that needed to be written and Bette Ann Moskowitz wrote if from the gut. The subject matter, the aging of a parent, may not be on anyone's most favorite topic list, but the author deals with it in a straight-forward, positive and honest way. In fact, the reader cannot help but admire the intensity of her honesty, especially in examining her own feelings, describing her relationship with Mary Solomon, her mother, and questioning what she thinks her mother might be thinking and feeling, if anything at all. The situation may be sad, but the book is not. It is a courageous, compassionate and deeply moving story. I would wish it were possible that no one would ever have to go through what Mary has, but realistically, as people live longer, we might. And if we must, then I wish that we could all have as strong, as gentle, as loving an overseer of our care as Mary has with Bette. This is a book that reaffirms the existence and necessity of The Golen Rule. I highly recommend it to everyone who is able to read and understand its very important message.

Moskowitz has captured in searing,honest and yet revealing candor the most private emotions and responsibilities we face. She's done this with full intent and determination - and as such has captured a private and public domain within each of us. She allows us hallowed moments to reflect privately, and that helps us accept our next giant step. What she speaks about is real and demands our honest reflection. She allows us freedom to see our destiny. Her nobility gives us a chance to once again see ourselves.

While different from my own, Bette Ann Moskowitz's personal story is quite familiar -- a story about the inexorable mental decline of one's Mother due to Alzheimer's disease.

My mother has been experiencing a definite, accelerating decline for a few years now. Through tests, we've ruled out pretty much every other possible reason; she's certainly got Alzheimer's. This book has provided some comfort by showing me that I'm far from alone in this kind of experience. And it has helped me know what to expect in the months or years to come.

What else can I say about this book? I hope they update it sometime soon because there is a lot more that needs to be added but if you only have ONE reference book for medical transcription -- this is the one! Because it is completely alphabetized, no categories, no sections, it is the easiest way to find medical terms. It is essential for beginners and advanced transcribers alike.

I even love the weight of this book in my hand. I love everything about it. You will not regret buying this book.

It's easy to see why this book is a favorite among medical transcriptionists. I would also recommend Dorland's Medical Speller for writers---any kind of writer from fiction to technical---editors, reporters, and even advanced Scrabble players.

When I'm uncertain about how to spell a medical term, it's convenient to zip to the word right away without lugging the big Dorland's down from the bookcase. And if you happen to be either a closet etiology or etymology sleuth, this small text can help you maintain a low profile.

Dorland's Medical Speller is a must for every medical transcriptionist. Even though this book is in dire need of new publication because so much has been added in the last 9-10 years, it is in constant use in our hospital medical records dept. It has become so worn from use that we have had to punch holes in each page and place them in a 3-ring binder, BUT it keeps on keeping on !!

This book was purchased for a hospital radiology department including transcriptionists with as little as one year and as many as 19 years' experience. We love it - it has come in handy many times since purchase!! We highly recommend it for use by transcriptionists in any genre.

I have been a medical transcriptionist for going on five years and I have used this book more than any other reference book I have. It has more "word power" in a single volume than any other I have come across and is well worth the price!! I started working in a hospital as a transcriptionist and then branched out in other areas of medicine when I went to work for a national company and this book has been a very big help in that transition when doing unfamiliar work types. If you are in the medical transcription field, you will never outgrow this wonderful reference book!!

The play was not available from other providers I have used in the past but there were several copies at Amazon. The book was in very good condition but the cost was a bit more that if obtained from the publisher.

I Hate Hamlet is a great script! Good for actors/actresses of any range to check out, or for anyone to read. All six characters have juicy little moments and the flow of everything is really nice. Just a good script to have around... for more than a few laughs. 5 stars.

Although he best known on the professional stage for JEFFREY, a wry and slightly bitter comedy on the subject of homosexuality and HIV, Paul Rudnick is best known on the non-professional stage for I HATE HAMLET, an amusing farce that tears a page from Noel Coward's legendary BLITHE SPIRIT.

A television actor whose series has just been canceled, Andrew Rally is in New York to perform the title role of Hamlet--a role he doesn't want in a play he doesn't like. A flaky real estate agent who claims to have psychic powers talks him into renting the former apartment of long-dead John Barrymore, one of the most acclaimed Hamlets of his generation; needless to say, an impromptu seance seems to vent forth the ghost of Barrymore himself, who comes to make sure that Andrew does the role, like it or not.

There is, of course, a little bit more to it than that, and the plot also concerns Andrew's eccentric (and chain smoking) agent; his determinedly virginal girl friend; and an ultra-California producer type who wants to see Andrew take the easy television and run instead of striving for 'art' in New York. Add in swordplay, Barrymore's infamous lechery, and a host of complications and the result is a charming bit of flyweight fluff that moves a long at rapid clip.

Like many plays of the genre, I HATE HAMLET tends to deal in obvious stereotypes and time-honored constructions; it is no less amusing for that, and if you know something about Shakespeare, HAMLET, and Barrymore you'll find it all the more entertaining. Recommended.

GFT, Amazon Reviewer

This charming little comedy tells the tale of a famous Hollywood television star, Andrew Rally, who has recently purchased an apartment in New York where John Barrymore used to live. Andrew has just come off a highly lucrative and successful television series and is coming to New York perform in Hamlet to beef up his resume and respect in the acting community. The only problem is that he hates Hamlet. Well, the ghost of Barrymore still haunts his old apartment and is compelled to show Andrew the error of his ways. The play is entertaining and is a great joy to watch, especially for anyone who has ever been involved in theatre or show business. My favorite character is Gary, the producer friend from California: it's a great secondary role. A good show that works especially well for small, established community theatres.

This is a witty, rakish, stylish tribute to all actors in general, and Barrymore in particular. It's a wonderful play for a local theater group (I say that from experience). If you're an aspiring playwright, this is one you'll wish you had written. Rudnick's "Notes on Production" are very informative.

Be ready for a challenge, actors: "Dying is easy. Comedy is hard."

Our parenting team relies on this resource for fresh and effective activities to keep our parents engaged in nighttime and weekend sessions. It was recommended by our other professional staff, we'd borrowed it long enough, and we had to have our own copy!

One must always focus on the positives that occur..whenever they occur..the plusses should always ...read the book and then teach! Let the nobility of teaching be it's own reward!

Nancy Alexander's book takes you through every possible aspect and pitfall for putting together an early childhood training. That's the meat of it: I urge you please to get this book right now if you give technical assistance within any early child development setting.

It's superb.

I pulled so many ideas I could use out of this one! General books on training often aren't that applicable on my topics, but this was fabulous. It has a ton of activities that very directly apply to the content of early childhood education workshops. It wasn't gimmicky or forced or childish, but applicable and professional. This was a gold mine for me.

Though I have been training for many years, this book provided new ideas, and in an excellent format. From Ice Breakers, to activities, I have been able to enhance my CDA classes more than I expected! Thanks to Nancy for providing a must needed book for our field!

This is a book that provides comprehensive and detailed instruction in all aspects of Nail technology. Written by industry experts; it clearly illustrates the authors' expertise in this subject. For those Beauty Therapists who want to specialise in Nail technology and become Nail Technicians this book is a superb reference guide. A main feature of this book is the attention to detail in every aspect of becoming a Nail technician. Not only does it provide all the necessary study skills for becoming a professional; it provides opportunities for studying competition nail art and becoming a lecturer! It is clear the authors are passionate about the Nail industry and this book demonstrated this to a high degree. In educating students; this book also serves to ultimately raise the profile of the Nail technology industry. For lecturers who teach Beauty Therapy like me; I believe this can only be for the greater good of teaching standards within the Beauty Therapy industry.

A great learning tool for a trainee Nail Technician and a great reference point for qualified Techs who need to brush up on certain areas. Good photos, easy to understand explanations, great step-by-steps and a large amount of topics covered. Very helpful and worth the money.

This book offers a great deal of information. However. It was written in England and that is the main focus of the information in this book.

Great book with up-to-date information. Book goes into some detail about starting a nail business as well. I was impressed with the quality and the extensive information, techniques, tech tips and excellent pictures. The heavy, glossy pages mean durability when returning back to the book for reference. I would highly recommend this book to any nail tech or nail tech student. It's a book well worth the cost and a priceless addition to my collection.

I bought this book halfway through doing a nail technician course and I found it fantastic. Great tips and hints, gives good advice and explains everything clearly.
My favourite parts were the trouble-shooting pages with explanations for common problems and how to solve them. There are also good sections on learning to be a trainer, nail art and entering competitions.
If you are a complete beginner like me then this book is perfect.

Extremely useful set of forms and ideas for use in the restaurant industry. It is skewed towards full service restaurants; but still has lots of useful stuff to apply to QSR. Do not expect to find a treatise on training, though. The CD ROM helps to take advantage of the material because it has the full text on pdf format and several of the sections in MS-Word format.

Douglas Robert Brown's excellent reference tool is worth every penny and should be in every food service operator's reference library. I have recommended his book for my tea students for the last five years and am pleased to endorse the revised media. From the small tearoom owner to the chain restaurant, Mr. Brown's resource is a valuable tool. Carnelian Rose Tea - Tea Business School - Jennifer Petersen

There is not one page of information in this incredibly handsome book that is not useful. The book includes every possible form I can think of, and many many more I never thought about which would be incredibly useful to our business today! The companion CDROM of forms allowed us to use this book from day one. Highly recommended!!!

The Encyclopedia of Restaurant Training is a no-nonsense, thorough resource covering the necessary training for all positions in the food service industry, from professional chef to maitre d to bartender and much more. Written in clear, easy-to-understand terms and charts spelling out explicit training instructions, and illustrated with some diagrams (such as a picture of how to properly set a formal table), The Encyclopedia of Restaurant Training spares no effort to be as understandable as possible. No background knowledge in any trade is needed to grasp explicit instructions ranging from a step-by-step breakdown of the hostess job to the proper order of service for a luncheon handout to how one can go about creating a memorable presentation to food service employees, and much more. A CD-ROM accompanies this absolute must-have for anyone preparing for a career in food service, or charged with the responsibility of training food service recruits.

As a long-time user of The Restaurant Managers Handbook by Douglas R. Brown, I have found The Encyclopedia of Restaurant Forms and it's CD Rom to be the most complete and comprehensive selection of forms and ideas for every day and every situation that can or will arise in the food service business.

AN EXCELLENT BOOK!!!
W. THOMAS SMITH JR. EXPLAINS THE CIA IN EASY TO UNDERSTAND TERMS.
I GIVE IT FIVE STARS BECAUSE AFTER SPENDING SOME TIME WITH THIS ENCYCLOPEDIA I NOW HAVE A VERY GOOD UNDERSTANDING OF OUR CIA AND HOW IT FITS IN THE OVERALL DEFENSE AND SECURITY OF OUR COUNTRY.
THOUGH IT SEEMS BRIEF IN CERTAIN SECTIONS, IT IS WELL WRITTEN AND MUCH NEW LIGHT IS SHED ON THE SUBJECT OF THE CIA. I STRONGLY RECOMMEND THIS FOR ANYONE WHO WANTS TO KNOW MORE ABOUT THE AGENCY AND OTHER INTELLIGENCE GROUPS!!!

Smith's book is the ultimate resource for those fascinated with history and our countries most conroversial governmental agency - the Central Intelligence Agency .....fascinating and long forgotten tales of intrique - finally there is a source, beautifully organized, with the answers to any questions you may have about the CIA....thanks W. Thomas Smith, Jr. your book is well done.

The ultimate resource for history buffs who want a quick and ready reference book that details the history of the CIA and allows for a quick look up for forgotten names and facts.....a random trip through this fascinating book brings up incredible historic information you may have forgotten.

Great resource book to have on hand. W.Thomas Smith, Jr. brings his experience and talent as a jounalist to this much needed reference book.

This is a very good reference book and helpful to those of us who want to understand our CIA and how it works.
I also found it interesting that Julia Child was in the CIA.
This book deserves five stars.

This is one of the best books on the CIA I've read even though its an encyclopdia form with entries. Particularly fascinating are the unknown operations which W. Thos. Smith Jr. has brought to the forefront of history. What makes this book so good is it's objectivity. CIA has its skeletons. But it also has it courageous heroes and patriots most of which we have never heard of.
Smith also does justice to the brave men and women of the OSS of second World War fame.
I highly recommend this to anyone who hopes to have a better understanding of the CIA and its roots. Smith is a journalist from the south, writing articles for USA Today and Wash. Post, proving once again that some of the best American writers continue to come from below Mason-Dixon.

This is my first book on starting a virtual assistant business, and I bought it at the recommendation of other reviewers. Very good book so far; haven't read it all, but I would recommend it for your first book on this subject.

I wanted to start my own virtual assistance business but didn't know where to start. This book was the best investment I could have made. It is an easy read and walks you through step-by-step with ease. While reading the book, it boosted my confidence level by adding quotes from other virtual assistants who have successful businesses. Have a highlighter in your hand because there is some excellent advice from start to finish. After reading this book, I was able to finish my website, came up with a great name and tagline, and have the confidence to move forward with my business. If you are looking to start a business, this book is for you!!

As a new virtual assistant, one could easily be overwhelmed when trying to find information about the VA business on the 'web. Entrepreneurial Freedom presents all of the must-have information a new VA needs, and does so in a frank and factual manner. I love WYSIWYG (What You See Is What You Get) information, and this book is jam-packed with just that. It's down-to-earth info that every VA needs, and you will race through the book absorbing all of the terrific information you've been seeking. It's ALL here, in one place, and it answers your questions honestly and completely. There are quotes from twenty successful virtual assistants sprinkled throughout the book, and this information drives home the fact that this is truly an industry that takes hard work, but that can be very rewarding.

Entrepreneurial Freedom, published in 2006 by former IVAA President Jeannine Clontz and Lauren Hidden of The Hidden Helper LLC, is a great book for anyone interested in beginning a virtual assisting career or growing their VA practice.

This guide is small in size but packed with information. Clontz and Hidden begin with a self evaluation section to help readers decide if they have what it takes to be a virtual assistant and small business owner. The guide also goes into detail on business planning, branding, marketing, growing your business and more.

Entrepreneurial Freedom contains an entire chapter on finding, and more importantly, keeping clients. The book discusses tough issues like how to say no to a potential client and how to fire a client.

Of particular interest is the chapter on Ethics. Clontz, an IVAA EthicsCheck(tm) Virtual Assistant, outlines her 3 standard questions for helping anyone make an ethical decision in any situation.

This book contains references and lists pointing you to trusted resources for almost any need for your VA business. While it's small in size (only 166 pages including index), Entrepreneurial Freedom is a trusted resource for any new or established Virtual Assistant's bookshelf.

I've been a virtual assistant for a while but when I learned of this book I purchased it. Wow, was I glad I did. The information in here is invaluable. In fact, I've had to repurchase the book a couple of times because I keep giving it away. (I think I've purchased three copies so far.) I HIGHLY recommend this book to any new or veteran VA or small business owner. The book gives you so much information. Lauren and Jeannine really did their homework here. Some books are borrowers, this one is a definite purchase. You'll refer back to this book often. They also offer an workbook to go with it -- great purchase as well. [...].