Services Books

As one of the pilots of Jolly Green 67 I simply want to thank Dr. Castle for his comprehensive and historical accurate account of the events at Lima Site 85. This is a story that begged to be told; Dr. Castle pulls no punches, providing a riveting and revealing account. His work was a key factor in the eventual recognition of the heroic efforts of Sgt. Etchberger at the Enlisted Hertiage Hall, Maxwell AFB Annex (formally Gunter AFS), Montgomery AL. A great read.

I've long heard about Lima Site 85 and what has happened there. I've put off for years picking up this book. I was greatly impressed by what I read. First off, I would like to acknowledge the great deal of research Mr. Castle has put into this book. It is obvious he has put a great deal of time into studying each report, eye witness, and testimony.

Though he does not provide a clear answer to what happened to the missing crew (which American, Laos, and Vietnamese Government will not provide accurate information), he gives the reader a good idea of the events that happened before, durring, and after the assault onto Lima Site 85. This book is very well written with great research. I can only hope that one day we find out what truly happened to those brave men who have yet to be accounted for.

I have a very personal reaction to "One Day Too Long" in that Mel and Ann Holland were our military sponsors when my family and I were first assigned to an AC&W squadron in southern Spain in early 1961, and I worked with Mel until he rotated to the States. It is embarrassing and shameful to learn how both the military and civilian authorities were willing to sacrifice those men in order to cover up their own mistakes, but I suppose if ALL the truth were known about SE Asia operations, we would not be able to stand it. Dr. Castle has perfomed an invaluable service for democracy. EVERYBODY should read this book! (Ann, we'd love to hear from you!)

Congratulations to Dr. Castle for this fine book. A meticulously researched historical work of the finest order that reads like a Tom Clancy action novel. A bombshell that exposes one of the most egregious and hitherto publicly undisclosed tragedies of the Vietnam War. In March 1968 an NVA sapper team avoided detection and attacked a top-secret radar bombing facility (code name Jolly Green) which was manned by sixteen "civilianized" Air Force technicians. The site, LS 85, was located on a mountain top in Laos less than twenty-five miles from the North Vietnam border. The attack caught the technicians off guard and resulted in the loss of the site to the communist forces. Two of those dedicated volunteers manning the site were confirmed killed, five were rescued alive (one died on the evacuation flight) and the remaining nine have never been accounted for and their status remains unknown. This incident holds the distinction of being the largest single loss of Air Force ground personnel during the entire Vietnam War. Why did the Air Force continue to operate this site in the face of considerable evidence the site would soon fall under bombardment and attack by large NVA forces gathering in the area? Was it incompetence or was the site considered so essential to the North Vietnam bombing effort that the loss of the men was an acceptable risk? Dr. Castle looks at these questions in detail. One Day Too Long chronicles the history of Site 85 from its initial concept of operations through the tragic consequence of this miscalculation. But the story does not stop there. It also relates the stoic efforts by one widow to find answers to questions about her husbands death at this site the government was unwilling to provide. This book should be mandatory reading for all future military leaders.

This is a great book. Very well written and maticulously researched. I was flying for Air America when all of this happened. Tim Castle has captured it all. It tells a lot about our involvement in Laos, far beyond just the events at Lima Site 85. Thanks, Tim.

Excellent book. Really inspires the reader to think philosophically about the way we are living our lives as well as the way we raise our children. Largent and Breton create a solid perspective which we all should consider as we make an effort to evolve as a society.

This book provides a profound, insightful survey of many issues individuals need to take a good look at -- and our society needs to know -- to heal on a very deep level.

We have been programmed to live in fear. We are controlled and manipulated by fear. It's time to break out of the fear box. Many years ago, Gerald Jampolsky wrote, "Love Is Letting Go of Fear" based on "A Course In Miracles".

If you'd like to live a higher quality of life, read this book, study A Course in Miracles, Combined Volume: Text, Workbook for Students, and Manual for Teachers and start releasing fear/guilt. The more you divorce yourself from fear and guilt, the more awake, aware, alert, free and alive you will feel.

If you were circumcised, don't overlook the importance of letting go of that trauma... such an early, preverbal unhealed wound can be a big obstacle in the way of feeling love. See my book on FGM in the USA, The Rape of Innocence: Female Genital Mutilation in the U.S.A..

We all deserve love and respect and protection from harm. We all deserve to be free of fear. And the good news is, if it had a beginning -- which fear does -- then it will have an end... "Healing is always certain" and "All healing is essentially the release from fear."

Here was another library book that I just had to own! More than another self-help book, Chris Largent did an admirable job of explaining how paradigm conditioning has worked throughout human history - but more so toward America's present-day societal paradigms and how we got here.

Simply put, everyone of us is the product of our biological, physical, educational, emotional, and media environment. From birth, we have our innate survival instincts which start with recognizing we'll get some attention if we cry. Subconsciously we learn how to maniuplate those around us and yet, we are just as manipulated. In other words, we become addicted to our paradigm - sometimes good, sometimes bad - thing is, once you recognize the patterns, you feel great become you know you can change your world.

This book is not a fast read. Not that's it's complicated, it's just worth your time to absorb the message and find out surprising things about yourself, your family, your community, your friends, your government. Highly recommended.

This book is a brilliant, inspirational guide to recognizing the inherent addictive and destructive nature of many dominant paradigms in our civilization. The authors weave their discourse around the spiritual insights of Rumi and Native American steps to "peace." The authors delineate how paradigms function and protect themselves from the threat of alternative approaches. They also expose the addictive nature of paradigms that dominate modern culture, while offering guidance for those wishing to consciously evolve and transcend the self-limiting, divisive patterns that dominate society. This book is a powerful, enlightened examination of what keeps humanity oppressed, allowing us to reflect on ourselves and the world around us. For those who recognize the flaws in existing patterns and paradigms, this book will resonate and provide insight into how we can individually and collectively develop a progressive, expansive framework for human civilization. I highly recommend this book!

The content of this book is excellent, wonderfully written, down-to-earth, very readable, eye-opening...I believe everyone who seeks true freedom, should read this book. I would have given it 5 stars, unfortunately the publisher appears to be part of the problem to which the authors refer. One of the messages in this book is that we don't really reach our full potential while being controlled and having our soul stifled. One result being goods and services that are not top quality (money being the most important, not people, not quality)...when I got to page 33 of this book, the pages started falling out. I had to laugh, given the incredible paradox in that and wondered what the authors would think of it. Even considered that it was an additional synchronous message pointing to how this controlling society is presently crumbling. The pages continued to fall out as I read... I decided to write the publisher and see if they would -shift their paradigm- and either send me a new book or refund my money. Yes, I had bought the book month's before from Amazon...but, apparently that's too late for an Amazon refund. The publisher (not surprisingly) said I should contact Amazon. Darn, no paradigm shift there :( Breton/Largent, I loved your book, but please find a new publisher, so other's can actually pass this valuable information on...all in One -peace- :)

Good book but I would liked to see bigger font in making it easier to read and understand.

Once I started reading, realised that all the contents in the book are explained according to the needs of a Physical Therapists. Whoever is giving NPTE, this is a must review book. It definitely helped me a Lot. DO not have 2nd thoughts abt buying this book. Cheers !

I purchased this book for my PTA program for Penn State early before the fall semester. I started reading this in early June and the book goes clearly in depth into potentially all Pathological conditions you can encounter in a PT clinic.

Excellent book, a bit wordy and a little more along the doctoral level than PTA level, but great nonetheless.

The book came in perfect condition and was exactly as I ordered it. I received it in a decent amount of time, and have good experience with my orders on Amazon.

I have read about 5 chapters of this book so far. I am extremely happy with the text, the authors give a good description about the various pathologies throughout the chapters and also give a section after a topic on how to apply the information listed to physical therapy. I am sure this will be a book that is frequently visited to refreshen my memory on a specific disease/illness and will rarely collect dust.

This book is an amazing story of courage, ingenuity and survival in WWII. So what makes this book different from the other hundreds of books that would fit this description? For starters the majority of this story is based in North Africa, which is not an area covered nearly as comprehensively as other areas of WWII. It is about an amazing individual who leads a group of men in some of the earliest forms of 'behind-the-line' guerilla type fighting. Working with local people and the limited resources of the desert to create some significant hindrances to the German thrust into North Africa. Something that even guerilla warfare could learn from in present day. There is an array of courageous, if not plain crazy, feats of tactical genius and reconnaissance.
The end of the book leads them through the beginning of the closing of the war through Italy and up against some incredible odds behind German lines.
Popski was an incredible pioneer in guerilla warfare and negotiation. An enjoyable read as well as incredibly educational.

Excellent book, it gives a good account of one of the British irregular army units in action in Italy and Germany during the later states of WWII.

There are books on your shelf you should never loan out if you ever hope to see them again. This is one of those books. The WW2 British unit known as Popski's Private Army (PPA) operated in North Africa and Italy. Written by its founder, Vladimir Peniakoff (Popski), the book covers the units contributuion to the war effort. Using machinegun armed Jeeps like the later fictional TV Rat Patrol, this small united operated behind the German and Italian lines. The PPA did not beat Nazi Germany by itself, but its contribution far exceeded its small size. If the grand sweep of armies leaves you hungering for the individual courage found in small units, then this is the book for you. I also recommend "Fighting with Popski's Private Army" by fellow PPA member Park Yunnie.

Peniakoff tells a interesting tale of WWII, but I was struck by his continually contradictory behaviour.

In one sentence he'll say that the purpose of a mission was reconnaissance only, and his unit was not to engage the enemy unless escape was not possible and they were attacked. In the next paragraph, he'll tell how they attacked a convoy of enemy vehicles simply because they felt the need for some action before heading back to base.

He complains about the Italian gentry exploiting the peasantry and the next minute, he's eating a seven course meal with them.
That's just a couple of examples; the book is loaded with similar incidents.

Still, it's a good read, and shows how intelligence is gathered during wartime (sometimes you just get on the phone and call ahead!).

On the 6th of May 1945 men in wheeled vehicles crossed the mosaic floor of the Piazza San Marco in Venice for the very first time in history. They drove around the square seven times in the small, heavily armoured vehicles in which they'd fought their way across North Africa, Italy, and were to travel on to Austria. At the head of this curious band was a man who sported a hook for a hand, and a nom de guerre which was similarly incongruous for a 48 year old Major in the British army. Vladimir Peniakoff, or "Popski" as he became known, was the enigmatic Belgian born son of White Russian emigres, who had until recent years "pursued the ordinary activities of industry" as a discontented sugar refiner in Egypt. Having tutored himself, alone in the Sand Sea but for the navigational instruments of antiquity, he emerged from the wilderness to train the men who accompanied him through the years of turmoil to this long dreamt of moment of victory. "Private Army" is one of the finest military memoirs I have read, and ranks alongside Fitzroy McLean's "Eastern Approaches" and TE Lawrence's "The Mint". This is the authoritative work on Popski's Private Army, but is much more than a Regimental history. This is a superb piece of literature which you will not quickly forget. Read also "With Popski's Private Army" by Ben Owen, a superb companion book to the above.

Is your company working hard to deliver value to customers?
Are you facing increasingly tough competition, possibly from new competitors?
And are you struggling to address cost pressures from your suppliers?

If you answered YES to one or more of these questions then you probably need some help with your pricing. Many studies show that of all marketing variables, pricing has the most impact on the bottom line. But where should you look for advice so you can make your pricing decisions with confidence? The answer: Pricing with Confidence by Reed Holden and Mark Burton. Holden and Burton have written a highly readable, practically oriented book for making pricing decisions; their 10 Rules of Pricing can vastly improve your decision-making. Think about this question: Why is pricing so hard and why do most companies mess it up? Holden and Burton pose this question in their Introduction. Could your firm be one of those they are talking about? If you believe that pricing is hard in your firm and that you don't always get it right, then pick up Pricing with Confidence; you'll be glad you did.

Noel Capon
R.C. Kopf Professor of International Marketing and Director of the Executive Program in Strategic Pricing, Columbia Business School, New York, New York.

As a forum leader for a group of CEOs of small, growing businesses, we used this book to help us in understanding whether the pricing strategies each of our businesses used were optimizing their market and sales successes. Since many of these small companies compete with some of the largest players in their respective industries, it was revealing to each of them to see their realities detailed so clearly by the authors. It has led each of them to engage in more thinking and analysis relative to a pricing strategy that matches their value offering. This is a must read for any small business up against the big guys.

Pricing with confidence

I have heard Reed Holden speak in a number of venues. I was happy to hear he was contemplating a book on the practical end of the spectrum for a selling organization. This endeavor revolves around easily understood concepts that a selling organization can apply.

Reed constantly says "Don't be a victim", apparently a phrase he learned many years ago, which ties in with the thrust of the project. Don't be satisfied with what the market place gives you. You can price your product and the services you offer at a level consistent with the value you bring. Far from just cheerleading, you must have done your homework before hand and this will give you the confidence to overcome the objections you will receive.

In the book are simple methods to organize your thoughts to understand your value, which may change with different classes of trade. You can then set your price points and defend them successfully. If you are not successful there is a unique chapter to characterize the type of buyer you are facing. Price buyers, Value buyers, Relationship buyers, and Poker Playing buyers all have different agendas and your defense of your value may be valid, but not successful with each of the above types. Just the recognition of this is valuable to the salesman and may point to different strategies or more importantly not confusing strategies.

In my organization I know the publication is making a difference when a proposed price point strategy is being justified by a thought process described in the book. The sales person in the meeting is defending his stance among his peers who can be rather harsh to test his logic.

A good read that should be placed on the shelf for extensive use as a reference book.

Buy the book. It's a good read for sales, customer service and yes, even accounting.

I liked this book a lot. I thought it was well outlined and well written. The book's overall message is that the small business owner should link prices to the value delivered. The reader should be able to optimize pricing for her services or products after considering the 10 rules of pricing presented in this book:

1. Generally, don't let the customer talk you down in price
2. Price your service or product at a level that a customer is willing to pay if they understand the value of your service or product
3. Know which of three pricing strategies you are using and stick to it
4. It's OK to negotiate price with customers, but make sure you win
5. It's OK to lower prices, but only in order to increase profits
6. Expand your offerings so you aren't locked into one price for one product
7. Great pricing will often force your competition to react to your pricing
8. Your company's sales force has to be expert at why and how you priced your services or products
9. Set prices based on value - not on cost-plus
10. Always keep in mind you are in business to make a profit without leaving money on the table

I loved the instruction that the author provides regarding how an owner of a small business has to be willing (and able) to fire unprofitable clients and customers. Business people who compete on price are playing a fool's game. Smart business owners understand that value is the basis for business exchange and that to be successful at business one must FULLY understand value. This book puts forth a pretty good effort to help the reader fully understand value, or at least how to go about fully understanding value after doing a little investigation and research of the market.

Pricing goods and/or services is far from simple. And setting an optimal price is one of the most difficult decisions to make when starting a business. Furthermore, as a business grows and matures pricing at an optimal level continues to be difficult. Prices never stay the same because demand never stays the same. To do this well one must know the market (competitors & customers), know the costs, know the perceived value, and know the actual value.

Getting a handle on all this is not particularly easy. This is especially true because customers are often times very hard to figure out. Some are price buyers, some are value buyers, some are relationship buyers, and some are poker-playing buyers. Knowing these four types of buyers is a heads up for the small business person. But he or she still has to read the customer and figure out which one of these four the customer is before negotiations can be performed in favor of the seller. Read this book and start on your path of being a better pricer of your services or goods. 5 stars!

This book is more than worth its money in culinary gold. I recently graduated from culinary school and have started a catering business with my husband. I've read a number of books on how to start a catering business and have found this to be the best one yet. Lots of information and very good detail. Every caterer needs to have this copy in their reference library.

A must have book for a new Caterer starting their own business.

If you want to enter the catering business, there are plenty of lighter guides on the topic on the market - but if you're really serious about professionally entering the business, you can't be without THE PROFESSIONAL CATERER'S HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL CATERING BUSINESS. A cd-rom supplements the weighty exploration which is actually a detailed manual of step-by-step instruction on all the basics. From bookkeeping and handling profits and loss to considering the pros and cons of professional equipment, there's no better guide on the market. College-level culinary schools in particular must have this reference.

Diane C. Donovan
California Bookwatch

"THE PROFESSIONAL CATERER'S HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL CATERING BUSINESS" by Lora Arduser and Douglas Robert Brown.

This book is an indispensable addition to any would be caterer's library. If you have thought about turning your catering skills into a full time business this book will open your eyes to all that is involved in starting and operating your own catering business.

Any and every aspect of operating your own successful catering business is included in this fabulous book. The authors start by talking about the skills needed to open and operate your own catering business, the give you a step by step planning guide to developing your business goals and plan.

Each chapter of this text skillfully builds on the last one to provide you with a comprehensive handbook to answer all your questions. Should you own or lease, what laws should you be aware of, how to market your company, how to set up the event, staffing, which equipment to purchase, and should you start as a home based catering company? These are only a few of the thousands of answers you will get from reading this handbook.

From the very first page of the book the author's are getting you excited about opening your own catering business. The tone of the book is uplifting and positive and will make you feel like you could do this!

The book also comes with a companion CD-ROM that will provide additional resource material including tons of business forms to get you started. This book is great for anyone in the catering business, weather a seasoned business owner or just in the contemplation stages of owning their own business; this book will be an invaluable source of information.

The Professional Caterer's Handbook: How To Open And Operate A Financially Successful Catering Business (With CD-Rom), expertly co-authored by Lora Arduser and Douglas Robert Brown, is an informative introduction and comprehensive guide to properly establishing and managing a catering business. Comprehensively mapping out an easy-to-follow, "user-friendly" compendium of strategies and tactics for establishing a company name and reputation, The Professional Caterer's Handbook presents logical and effective advise vitally important for all aspiring catering entrepreneurs. The Professional Caterer's Handbook is very strongly recommended as instructional reading for all small catering business developers, those hoping to create a professional catering business, and for those seeking to expand their catering business.

It was fast
It was what I ordered
Im happy, they're happy
Win Win!

I used this book in my professional practice class and a co-worker of mine borrowed it to study for the NCIDQ - she said many of the ethical and business related questions that appeared on the test were covered in this book. It is really well written and easy to follow. The CD has good resources, like mock invoices and POs that you can open and edit.

thick book,man. I have to carry it to school for my class.
it has all need about Inerior Design profession

The reviewer prior to myself I feel summed it up best when describing this book. The author has written the book as if she's always been your trusted friend. She writes in a way as if she is actually talking to you.

Other books I've read often come across a bit too technical and slightly over my head. This one is more down-to-earth, packed with good advice, and one can sense her sincere concern for the reader to understand.

I really love the entire book, especially the chapter dealing with ethics. Since there are many "seasoned" designers who seem to lack ethical conduct, this book is great for beginners and veterans alike.

I have practiced interior design for over 20 years and still found this book to be invaluable. The information about legal ramifications and insurance coverage was enlightening but also sobering. It's a must read for any design firm principal or freelance designer.

I found this book by literally crawling around on the floor of one of my favorite local bookstores. The title caught my attention and the front picture did me in. The Puppy Sister is an adorable read and very light-hearted. The story's easy to follow and the illustrations add the right touch to the story. The reading itself feels like it's somewhat for the younger set, but then again it's told from the point of veiw of an Aussie puppy.

For anybody who loves animals, I definatly suggest this book! It even serves as a good read-aloud book too!
If you happen to be a furre, you'll eat it up! :3

I read this book as a bedtime story to my son & I thought he'd never stop laughing & fall asleep! If you've never understood how a dog thinks, particularly an Australian Shepherd, this book is a must! I personally loved the description of how Aleasha (the puppy) couldn't stop herself from chewing things because her teeth just "itched" so badly! GREAT!!! I never thought of it that way! I raise Australian Shepherds & am going to be ordering a pile of these to go to my puppy's homes that have children.

I first read this book when i was 7 or 6 and throughly enjoyed it. Though when I read it very recently, I still found it good, but confusing at parts gramatically with the wording. It's about Nick, a boy who's always wanted a sister, and Aleasha, an aussie puppy who wants to be a girl. Overall, it was a pretty good book and I recommend it to people who enjoy a short, sweet story.

The Puppy Sister is a fantasy to be enjoyed by young or the young at heart. Alesha, a Aussie puppy doesn't understand why Nick (her owner)doesn't treat her like a person. Then, as she realizes that she isn't human, she decides that she can become a human. A true masterpice!

I have always loved reading, but when my first grade teacher gave me this book when i was six, I read a little of it, then put it down. It wasn't until six years later, I was browsing my book shelves filled with my childhood books that I found this book again. It was a school morning, but I picked it up anyways and started reading it. I couldn't put it down! Sure, it wasn't my reading level, but it was a sweet book, written in a way that makes you want to know what happens next. It's about a little boy named Nick who gets an Aussie puppy named Aleasha instead of his wish-a sister. Aleasha wants Nick to play with her like he would a real little girl, but he doesn't. So she comes up with a plan. She will turn into a human. What happens next? Read the book to find out, or read another review that theaches you more about it. Whatever!! But it's a really sweet book.

When Ruth Gruber began the research on this book she searched throughout Israel for an ideal figure whose life - story could embody and best exemplify the history of modern Israel. At Hadassah Hopital in Jerusalem she was told by Prof. Kalman Mann of a woman named Rachel Prywes who had been a nurse and midwife. This was the ideal figure and Gruber embarked on telling her story.
It is that of a twelvth generation- Jerusalemite who from childhood was involved in the struggle to create an independent and free Jewish state in the land of Israel. The story is told in the form of the novel. Much of the dialogue seems simplistic and awkward. This is not great literature.
But the story is told with a straightforwardness. It has a quality of authenticity. It tells the basic Zionist narrative in which the conflict in the Middle East was by and large created by Arab intransigence, and refusal to live in peace with Jewish neighbors. It tells of heroic chapters in the life of the country. In the course of the story the nurse Raquela also comes to work at the interment camp at Atlit where the British are holding concentration- camp survivors who want to enter Israel.They were taken at sea by the British and held in prison. Her heroic efforts there and later . The efforts made by the medical team she is a part of in saving Bedouin infants and introducing medical care to the Bedouin community , are evidence for what to my own mind has become a painful ironic truth in regard to many people's reading of the Arab- Israeli conflict today. They forget completely the great efforts made the Jews to improve the life for all citizens of the country, Jew and Arab alike. They say nothing about the way the Arabs perpetuated their own refugee problem, how they refused to settle the six hundred thousand Arabs who left the Holy Land during the War of Independence. They say nothing about the great task the Jews did in taking in and providing new lives for such a vast number of immigrants.
The book points out again the irony that it is precisely the side that has been decent, fair, humane , the Israeli Jewish one which is perpetually accused of being the oppressor.
The story of Raquela herself, her romantic struggles especially is again told in a simplistic, straightforward, and nonetheless not unmoving way.
I simply great enjoyed this book, and I think most readers who want to learn more about how the Jewish state developed, while at the same time relaxing with a good novel, would do well to read this book.

This biography details in vivid tones the life of a ninth generation Jerusalemite. Through her life we see the history of modern Israel, joys and hardships, wars and victories, all in personal terms without any heavy-handedness. Because it reads like a novel, it is engrossing; because it is a true story it is amazing. Ruth Gruber paints a rich and vivid portrait of the woman and of the nation.

Terrific story, well-told, exciting, thrilling, heartwarming, and real. An eye-opener to what really went on there and just how hard the Israeli people had to fight. I have never throughout all my education and reading understood Israel the way I did through Raquela's eyes. I had no idea the British were involved in that way, and was disappointed to learn of it. I learned a lot from this book from the perspective of an Israeli-born Israeli. The internment camps were dispicable, the people who ran them disgusting and almost as guilty as nazis.

Extremely well written, a real page turner. I hated to put it down and would have read the whole of it in one sitting if I'd had the chance. I highly recommend this book to anyone who wants a great read, and who really cares to understand the heart of Israel's struggles for Statehood - from the human perspective.
First rate!

I read this book when I was 15 years old. Wow! I was SOOO impressed with Raquela's courage and integrity that at that point I decided if I had a daughter I would name her Raquela. Nine years later, I had a baby girl and her name is Raquela. I read this book again a few years ago and was once again impressed. Just a month ago my husband, daughter, Raquela, and I were able to go to Israel and I saw Hadassah Hospital on Mount Scopus. My daughter was able to see and walk the same places as her namesake. Ruth Gruber beautifully laid this story out and I agree it reads like a novel and is very hard to put down.

Are you trying to find ways of building or extending your network? Are you interested in learning some techniques to improve your business relationships? Jerry Acuff gives the tool kit that you can carry with you.

This book talks about the different types of relationship levels that you can have with others ("The Relationship Pyramid"). This book highlights a number of techniques that includes questioning, caring, connecting, and setting up goals. The book not only helps you to develop relationships but also to maintain them.

If you have already read a few books about developing relationships or networking, this book will just be a review of the techniques that you previously learned in the other books.

The book gives a lot of real life situations & examples that makes it an interesting read.

Great "back-to-basics" book. No big revelations, but wonderful reinforcement that will help all salespeople who are selling in an environment where relationships really count.

This book is a MUST READ for true professionals! I am VP of Business Development at Myles Mortgage Services. I have over 5 years in the mortgage industry and 10 years in sales. I was always attentive to my clients' needs, but employing the simple (but crucial) methods offered in this book increased customer loyalty and my rate of referred clients exponentially. This book gives away the secret to personalized, effective means to reach out to my clients and show them I care in a memorable way!

Most business books hit you over the head with "must do" lists. In The Relationship Edge in Business, the book shows you how to establish and maintain positive relationships, how to be interested and open to many levels of relationships. Relationships enrich personal and professional lives and this book offers so many ideas with a friendly, "can do" tone. No matter who you are, these ideas can work.

My favorite chapter is Chapter 5, "It's a Small World After All." In this chapter, the author reminds us that connections can be made, even when the odds seem unfavorable. Positive connections lead to other positive connections.

Jerry Acuff outlines methods not taught by many companies. Although said companies devote time and capital to train sales forces about their products or services, most do not spend any time teaching the skill of building long term relationships with clients. This is a must read for the enlightened, forward-looking executive.