Services Books
Related Subjects: Litigation Medical Law Practice Support Lawyers and Law Firms Intellectual Property Court Reporters Paralegal Services Dispute Resolution Expert Witnesses Practice Management
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Ten DemandmentsReview Date: 2007-01-10
This book ROCKS!Review Date: 2006-03-20
So, you really think your company is customer friendly?Review Date: 2005-11-27
Lots of marketing books are from the reference point of a business or brand forward: how to get more sales and increase brand awareness of your product. But, Kelly Mooney shows the view only from the stressed-out, untrusting and impatient consumer's vantage point. And we all are consumers who can relate to good and bad experiences. And guess what? Today's demanding consumers don't like, appreciate or trust all you have to say or offer them if they are not asking to hear it. They are suspicious of your uninvited emails or requests for personal information (a big point of discussion in this book). They want straight talk ... they hate all that fine print ("Lose it" is the recommendation) ... they want it all fast (or forget it) .... they want to consistently experience your brand the same way regardless of channel ... they want to be rewarded for their loyalty ... and they want complete control of their information and want to remain as anonymous as possible (so forget information requests that do not offer them something in return).
Each chapter is dedicated to one of the ten "demandments" - complete with a self-evaluation at the end of each chapter. As Mooney colorfully illustrates in her many examples, today's consumer wants - umm, demands that your business:
- Earn their TRUST
- INSPIRE them by your company or product
- Make things EASY
- Put them IN CHARGE of the process
- GUIDE them as they ask
- BE AVAILABLE 24/7
- REWARD their loyalty
- EXCEED their expectations
- RESPECT them as in any relationship
This is an engaging, easy-to-read book that is not a textbook monologue nor an analytical Harvard Business Review article, but really a 'street-smart' approach to serving your customers according to the "new demands on the street." It is chocked with many simple but insightful examples (termed "the voice of the consumer") that keep the flow lively and drive home the basic (but often difficult-to-master) principles. Sometimes Mooney is a bit repetitive, but some probably need that to get the points. Many companies don't realize they probably give a certain amount of "lip service" to the idea that "the customer comes first" or "without the customer, our purpose for existing ceases to exist" (haven't we all felt this way as consumers ourselves after a frustrating interaction?). But, after reading this humble, but enlightening little book, they probably will see how much room there is to improve and truly serve today's demanding consumer. So, overall, this book is a fresh, pretty different and important view point worth the time to read. Certainly the price should not deter anyone from getting it.
Great Book!Review Date: 2003-01-09
Great Book!Review Date: 2003-01-14
But why aren't companies doing a better job of providing the exceptional experiences the author talks about in her book? It was certainly an eye opener for me! Glad I found it when I did.


Great information from a true professionalReview Date: 2007-12-03
Barbara Munson
Munson Communications Editorial and Ghostwriting Services
www.munsoncommunications.com
A Must-have for Small Business OwnersReview Date: 2007-11-07
Enter Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! by Karen Saunders. Filled with beautiful images, information-packed articles, and helpful tools, Turn Eye Appeal Into Buy Appeal is a must-have for any business owner who even thinks of creating (or getting someone else to create for her) logos, business cards, newsletters, brochures, and websites.
Turn Eye Appeal Into Buy Appeal overcomes all manner of design and print roadblocks with answers to such questions as
"What colors should I use to add 'zing' to my design?"
"Where should I start in designing my logo?"
"What will make people read my marketing piece?"
"What paper should I use for my printed marketing piece?"
"What should I say about my company?"
One of a business owner's goals is to increase his revenue. One of the best ways to increase revenue is to attract consumers through powerful flyers, business cards, brochures, and logos. Turn Eye Appeal Into Buy Appeal will help business owners be able to produce appealing marketing material that really sells.
Dawn Goldberg, CMVA, COO of AssistU. Since 1997, AssistU has been training, certifying, and referring the best virtual assistants in the world.
First Impressions CountReview Date: 2007-11-06
Barbara J. Butler - Aurora, CO
Destination Wedding Minister - Author - Speaker
The Real DealReview Date: 2007-11-15
Being exposed to many business people, authors and graphic designers over the last year, I find that Karen Saunders is the "real deal" when it comes to giving relevant information that you can use.
Turn Eye Appeal into Buy Appeal has helped and is helping me to develop my brand. Let us face it-everyone desires to turn his or her product into a sale at every glance.
Everyone wants their idea or product to speak without speaking and that is precisely what you will get when you put the principles of this book to work.
There are many out there promising to help you when it comes to developing a plan and putting it to action, but Karen Saunders delivers in Turning Eye Appeal into Buy Appeal.
My name is Walter Taylor, Jr., Minister and Author of Touchdown Love and I approve this review.
This book showed me how to do my own marketing graphics!Review Date: 2007-11-09
My copy has all kinds of Post-It notes marking pages of particular interest, and lots of Hi-Liter marks, so you can tell I use it a lot. It's not just about graphics-it covers such things as writing good marketing copy, typography, digital imagery, and printing, and that's not all. Even if you hire out your graphics and marketing materials work, this will help you understand and evaluate the contractor's work. I can absolutely recommend this book to anyone who needs to develop marketing programs and materials.
Tom McEwen, author of Boater's Pocket Reference

Used price: $19.13

A Prison EmployeeReview Date: 2007-12-11
One of the particular strengths of this book is that it is very non-partisan. Considerable attention is paid to those who are incarcerated as well as their victims. The attention paid is also not done in an emotionally driven plea for either side but through the use of opinion polls and an understanding that victims of crimes vary in their responses.
An additional strength of this book is that in its discussions, it separates out dangerous offenders from the marginal offenders, their impact on society and what should be done about them. There are few books that offer as many concrete suggestions about what to do as does this book.
Because this book is a few years old and there has been a lot of research done since its publication, I highly recommend that it be supplemented with other books on corrections, prisons and jail, such as Imprisoning Communities or Punishment and Inequality in America.
This book is GREATReview Date: 2003-03-18
Great book from one of the premier corrections scholarsReview Date: 2003-03-17
After about a decade of imprisoning record numbers of people, we now face record numbers of parolees re-entering society. This book both describes the challenges that prisoners face as they come back to the community and how we can help them in their efforts to succeed.
Praise for When Prisoners Come HomeReview Date: 2003-05-13
--Reginald Wilkinson, Former President, American Correctional Association
"Joan
Petersilia has brilliantly mapped the terrain of prisoner reentry, mixing forgotten wisdom, new data, and fresh insights into
a compelling call for new approahces to the reintegration of returning prisoners."
--Jeremy Travis, Senior Fellow, Urban
Institute
"When Prisoners Come Home is scholarship at its highest practical level. With about 600,000 prisoners being released
each year, governments are planning massive and expensive efforts to deal with the avalanche. Dr. Petersilia's book is a
necessary ally in that formidable task. To add to its attraction, it is crisply and clearly written--scholarship infused
by practical experience and presented without pretension. For many decades it will dominate the literature on parole and
the conditions of prisoners returning to society."
--Norval Morris, Julius Kreeger Professor of Law and Criminology, Emeritus,
University of Chicago
Prisoner re-entryReview Date: 2003-03-16
This book is written with the general public in mind, but is grounded is solid research and valuable for policy makers. It is easy to read and hard to put down. I highly recommend this book for anyone who wants to understand the problem and impact our recent years of incarceration has had on our population.

Used price: $3.19

Bob Tasca You will be satisfiedReview Date: 2008-10-10
I've practiced the concepts, as much as my employers afforded me to at various occasions . I will tell you some of his decisions are empowering, and do deliver satisfaction. His emphasis on efficiency has a lot to do with deliverying total satisfaction since you can only afford to provide satisfaction if you are efficiency oriented.
As an attestment to his sucess, his new store in Cranston, RI, and his Volvo store in Seekonk, MA are something worth looking into, in stark contrast with other failed Ford franchisees around the area ( I won't mention names in fairness to other franchisees ).
Tony
This man is all about customer service...Bill Ford, READ THIS BOOK...Review Date: 2008-06-26
Good, yet lackingReview Date: 2008-02-18
The Reason Tasca is a Great ManagerReview Date: 2004-11-12
A book that showed us what we should be doingReview Date: 1999-10-25


Great bookReview Date: 2001-09-27
I wouldn't recommend it for beginners though (as the title says it's for advanced programmers)! If you're beginner I'd recommend to start with C in 21 days from Sams publishing or similar book.
What a great find!Review Date: 2004-06-10
A fantastic and difficult book on CReview Date: 2001-09-05
This book tackles the tougher issues of C programming in great detail, with concise and self-contained examples you can type in directly, compile and run (many books only provide code sections, not entire programs).
Each chapter includes quiz questions that are just difficult enough to challenge the reader, but not so difficult that you will skip over them. I found the quizes to be very useful.
This book is pleasantly slim (although dense). Does anyone really read those 800 page books? I don't. This book will take you a long time, as the content is dense, but you can actually read the whole book and get a sense of completion.
I also enjoyed the author's commentary on C and other programming languages.
I'm really amazed that more people do not own this book.
The "by's" are a bit redundant :)Review Date: 1999-10-31
Also, John Perry shouldn't be confused with Greg Perry, the guy who wrote -among many other books- a similarly entitled beginner's book called "C by Example" in the Que series. Both claim to have been written by Example, but have been written by different programmers who are possibly relatives? Or are totally unrelated, but have same last names and almost identical book titles. strange... ;)
A must-have book!Review Date: 2000-02-16
What makes this book even more entertaining and readable is that Perry is not afraid to lay on his idiosyncrasies regarding the practice of programming. There is a little hiccup, though, when he recommends the use of gets() and sscanf() together for nearly all input of strings from the terminal: gets() is widely known to be inferior to fgets(), and sscanf() is not discussed in the book at all!
But all in all, a book that deserves full marks.

Used price: $1.05

Excellent ReadReview Date: 2008-04-29
A Real Page TurnerReview Date: 2006-01-15
I needed this bookReview Date: 2000-03-20
We've needed this book for a long, long time.Review Date: 2001-09-02
Don't let the impotence of current national solutions and quick-fixes ("just say no"; "bring your child to work day"; etc. ad nauseum) convince you that the problem of angry young men is insoluble. It's not. In fact, the suggestions offered by the author throughout the book are relevant, doable, sensible, and verifiable. Grouping the outside forces that make for violence into six Pathways to Prison, Dr. Kipnis goes on to explain what they look and feel like from inside the young rager--and it is that part we sorely lack in our sorry stabs at "explaining" youth violence from the outside, its perpetrators objects to be warehoused for a profit as slave labor.
Most of the violent males I've counseled have already done jail or prison time--and yet even with them, listening carefully, confronting them firmly and respectfully with the consequences of their behavior, educating them about basics like managing addictions and painful emotions, and showing them that strong males can be gentle, patient, and nonviolently assertive gave our counseling center (Cornerstone) close to a 90% success rate (meaning: 90% men who completed the full program never reviolated their probation). I wish I'd had this book available then, for them and for me. So much more can be done with young men before they ever get to this point!
Dr. Kipnis is President of the Fatherhood Coalition, a nonprofit that among other things encourages fathers to be an active, available part of their childrens' lives. I can tell you that of the hundreds of violent men I've worked with, not one--not one!--had had an adequate, let alone loving, relationship with his father. Given our country of unavailable dads (and moms, of course), do you begin to see why more young men are imprisoned in the US than were locked up in pro-aparteid Africa?
This and other dynamics behind the immense problem of young male violence are explained in this book with clarity, erudition, and personal experiences convincing far beyond the usual theoretical models.
The Talmud talks about the "Master of Return," the man who took the wrong way and then found the right way; in the eyes of God such a man stands higher than even the angels in heaven. One such man has penned this book, as you'll see for yourself when you read it. If you spend any time at all around young males, or if you simply want to understand what's going on in their world, then this resource is indispensable.
A must read for any one who works with young menReview Date: 2000-10-01

Used price: $0.11

Don't Settle for Mediocrity!Review Date: 2005-06-14
The majority of businesses are ethical and provide good products and services, but there is always going to be the occasional exception. When things don't go the way they should, you need to take prompt action to get the situation remedied. This book emphasizes the importance of ASKING for what is due to you, as a customer. Businesses want customers to be happy, but they are not going to come to you when things don't work out. You must take the initiative and explain your dissatisfaction to the business. You will never get anywhere if you don't begin by asking.
Besides the emphasis on asking, this book is loaded with examples of customer service mishaps, defective product encounters, and sloppy service experiences. In each instance, the book explains what was done to correct the problem and what results were achieved. In most every case, the business agreed to correct the problem in some way- either by replacing the product, offering a discount on a future visit, or giving a full refund.
Most of what you read in this book is common sense and unless you don't have any skill dealing with people and customer service reps specifically, you will likely find only a small amount of value in this book. I found it to be ok, but nothing special since I already have gotten into the habit of speaking up with things go wrong.
This book is a good motivational tool, if nothing else. The first step to achieving customer satisfaction is to ask for it. If you don't do this, you will never get what you want. And this book does a good job in the way it emphasizes the importance of asking. Don't settle for bad products or services. If you don't like what you got, ask the company to make it better. You'll be surprised how quickly they respond.
Non-stop - Couldn't put the book down!Review Date: 2001-11-27
A Riot to Read and Money SavingReview Date: 2001-11-23
Good bookReview Date: 2001-11-06
Dynamic, Hilarious, RevolutionaryReview Date: 2001-12-02

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Lost but now foundReview Date: 2005-12-15
I love the characters and their special bond with each other. In the beginning, you get to see how normal they are. they're just teens with the normal stresses of other teens(except for the prince who has to deal with all the pressure that brings)
and its interesting how their"episodes" just become a normal part of life. I could go on and on and basically retell the story, so all I will say, is that it is an easy read that you won't be able to put down.
Excellent Reading!Review Date: 2000-10-04
Although the plot is fantasy / sci-fi in nature, just about anyone will enjoy this wonderful story. In fact, I think this is probably the first fantasy book that I read. Hmm, and ten years later I'm still reading it! Definitely a must read!
Kid Friendly and Interest-holdingReview Date: 1999-12-17
AWESOME!!Review Date: 1998-12-30
Original and Fun to ReadReview Date: 2003-03-09
This story alternates between the point of view of the two main characters - Connie, a typical American teen and Rudy, the crown prince of a small (fictional) European country. They share a secret bond that no one else is aware of - they suffer headaches and fainting spells, but when one passes out they enter the other's mind and share what they see and hear. The 'visitor' cannot communicate with them, but the 'awake' teen is aware of the other's presence in their mind. Both guard their secret relationship fiercly until one night Rudy is kidnapped while Connie is 'with' him and she has to convince her family, and his, so that she can help to rescue him.
Connie and Rudy are both extremely well developed characters. The plot is well developed and keeps the reader involved to the very end.
Something about the idea of occasionally co-existing with someone from so far away and sharing a relationship that is so close and so private is really appealing, despite the problems it caused the main characters. Every kid wants a friend who truly understands them and this is a great manifestation of that desire.
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Collectible price: $10.00

Sweet and nostalgicReview Date: 2008-05-11
A True GemReview Date: 2006-04-30
A must readReview Date: 2005-10-10
this book should be recommended for all students and teachers, it'll teach you a moral lesson you'll never forget.
Entertainment to grow your child's heart and soulReview Date: 2005-08-17
A Must Read for TeachersReview Date: 2005-02-18

Used price: $32.39

no showReview Date: 2008-11-11
Love maps and traveling thru time.Review Date: 2008-06-23
amazingReview Date: 2008-05-31
Highly RecommendedReview Date: 2008-05-25
Delightfully comprehensiveReview Date: 2008-05-15
Related Subjects: Litigation Medical Law Practice Support Lawyers and Law Firms Intellectual Property Court Reporters Paralegal Services Dispute Resolution Expert Witnesses Practice Management
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