Practice Management Books
Related Subjects: Marketing
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Must have reading for the corporate "C" LevelReview Date: 2007-10-19
Concise, clear, balanced, & useful coverage of IT securityReview Date: 2004-03-14
Instead they explain what security issues are significant, what the associated risks are, and what kind of cost effective responses are available. The emphasis throughout is on cost-effective responses: perfection is unaffordable, but not having a security policy is unacceptable. Volonino and Robinson focus on striking a middle ground.
I also liked their top down approach to IT security: 1) get high level commitment 2) lay out appropriate policies (& make sure everyone has signed off) 3) develop corresponding procedures 4) then, decide what mix of hardware, software, & network tools best implement those procedures. This starts with the people (most security problems can be traced back to human err) and avoids "vendor-driven security", which is seldom optimal for a specific situation. My favorite factoid from the book is that the quality of the security at a company is directly proportional to the rank of the chief security officer, i.e. to how seriously the company takes security.
All in all, "Principles and Practice of Information Security" is a very good place to start if you want to get a handle on IT security. And I think it will also function well as a way to review how balanced and thorough your existing security plans are.
Information Security in a NutshellReview Date: 2004-03-31
There is a particularly good and unique discussion of the legal implications surrounding information security management/mis-management. This is an area that is increasingly important for everyone who touches a system with any kind of business information. Sometimes we don't always appreciate all of the implications associated with access to business information. Included are invaluable citations of related case law, statutes and legal precedents. After reading this book, I can't imagine not having read it! I will continue to encourage my management, colleagues and reports to read it for a compulsory grounding in the implications of the information that they are handling.
I found this book to
be an invaluable companion volume for preparation for the CISSP. After reading this book, I developed a clear information
security intuition that made many of the CISSP study questions easier to answer.
Paul Mundell
Symantec Corporation


A great companion for marketing studiesReview Date: 2004-12-15
The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.
Simple, Informative, RealisticReview Date: 1999-02-28
The text is simple and informative, allowing the reader to fully understand exactly what is being discussed.
Francis Brassington fulfills her objectives in her book and brings them to life in her lectures, where she fully explains each individual case and brings it to life.
The text is an excellent source of modern and realistic suitable for those studying marketing or not.
Pettitt will be the Kotler of EuropeReview Date: 1998-10-06

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professional review guide-ccs-pReview Date: 2007-10-30
Just passed my CCS-P 2 days ago using the 2006 versionReview Date: 2007-02-18
I spent a few weeks preparing for my CCS-P, using mainly this book's 2006 edition.
It walked me through reviewing coding areas that I needed refreshing on, pointing out to me that, for example, I wasn't as clear as I should be on how to code certain cardiac procedures and needed to spend some time on OB coding.
It gave me all I needed - the sample test questions and cases were right on for the exam. The CD was a bonus - simple interface that walks you through multiple questions. Nice.
So, I passed. Very nicely. In fact, you could say I met and exceeded all the key components for passing (a little bit of coder humor there!).
Thanks, Patricia et al. This really helped me prepare effectively with limited study time. It looks like a huge bit of work to put together - well done.
Alec McLure, RHIA, CCS-P
Professional Review Guide for the CCS-P ExaminationReview Date: 2007-07-13
Sincerely-Julie

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Collectible price: $45.00

great for business & academiaReview Date: 1999-12-17
A welcomed and practical intro to changing the workplaceReview Date: 1999-02-18
READ THIS BOOK!Review Date: 2000-05-22

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Shows ways to bring soul back into health careReview Date: 1999-07-02
Shows ways to bring soul back into health careReview Date: 1999-07-02
How-to road to recovering soul in health careReview Date: 1999-10-20

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heaven-sentReview Date: 2001-08-28
heaven-sentReview Date: 2001-08-28
incredibly helpfulReview Date: 2001-08-21


Understanding compassion fatigueReview Date: 2005-09-26
Resilient PractitionerReview Date: 2007-06-07
Greatly Reduces Anxiety in New ProfessionalsReview Date: 2006-03-22

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A masterful portraitReview Date: 2002-02-01
Hot Damn!Review Date: 2001-11-05
To ape the vernacular of Hollywood producers, "it's like Edward Abbey meets Garrison Keillor!" David J. Strohmaier provides beatific explorations of philosophical questions with a smooth, down-home panache. I have never had the pleasure of attacking a fire with gunny sacks, but the author makes me wish I had:
"There is pleasure in completing little tasks--sweating your way up a hill to the flank of a fire under the sun and open sky of mid-July, then, in the company of several others, swatting out flames until either you smother all movement, or cool, moist night air tucks the fire in for the evening. This genuine satisfaction does not abdicate you from the responsibility of asking why you are doing what you are doing, and why it is meaningful. And of all the seasons of the year, summer, the summer of fire, is when these questions are cured."
Descriptions of a bygone Halloween when the author dressed as Satan himself, dancing around a fire, made me laugh out loud. A truly provocative and enjoyable book. I look forward to his next work.
The Seasons of Fire : Reflections on Fire in the WestReview Date: 2001-09-26
As a veteran wildland firefighter for over 24 years,
it was a joy to read about the spirit that exist within every wildland firefighter. If you want to understand the
essentials of what motivates wildland firefighters, read this book.

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great book for security personel Review Date: 2007-05-11
A practical guide to securityReview Date: 2007-09-08
Written in a very good formatReview Date: 2007-03-28
The book is organized into tenphases or major sections. Each phase then has a series of Tasks to be performed. The first phase is entitled 'The Grunt Work of Security.' In it you start by making a security assessment of your network. By phase 10 you have completed hardening, securing the storage, set up user accounts, protected against virus and other malware attacks and more. In phase 10 you study troubleshooting.
I found the book to be easy reading, and the phase/task approach worked well for me. It provides a well needed break in the reading. And let's face it, reading about security is a lot less exciting than reading about Harry Potter.

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Managers Who ServeReview Date: 2004-04-14
I have been a manager for a large corporation, taught undergraduate and graduate management courses, and been assigned responsibility for developing managers at a large federal agency. As a result of my interest in the subject I have read a number of books on the subject of servanthood, or stewardship, and--in my opinion--John Sullivan's book is the best. Why do I believe "Servant First" is a book that deserves to be read?
In the first half of his book, John builds a sound foundation by addressing the best of existing management theory. I have known John Sullivan for several years and he is in his element here. John has also been a manager and he has has also taught management for years. He knows the breadth, depth, and current state of management study--with at times its shortcomings and shallowness--and he is an excellent communicator. His balanced treatment of this initial section can probably only be truly measured for its scholarship by someone who has read widely in the field, but it does not take a scholar to understand and appreciate what John is writing about. He is clear, practical, and to the point.
Then, in the second half of the book, John turns with great insight and enthusiasm to directly address his thesis. "One needs to start with the attitude of a servant if one is to successfully serve others, and the teachings of Jesus Christ provide some great insight into this task that should be understood--not ignored or disregarded." John is as capable in his Biblical scholarship as he is in the field of management study. This is no simplistic cookbook written for the amateur. In this short book, John has provided his reader with a very lucid, succinct summary of management thought taken from a distinctly Christian perspective.
John is consistently logical, and his book has an organization that neither presumes too much, nor bores the reader. By the time one finishes "Servant First," one has a good picture of both the challenges and contributions of a servant ethic that attempts to emulate the teachings of Jesus Christ. One doesn't have to be a Christian to learn important principles from this book, but if one is a Christian there is a special insight into this process of developing one's servanthood that can be gained because of one's experiences and difficulties in attempting to serve--with competence.
I recommend it without reservation for the practitioner, the scholar, or the beginning student. I also recognize that it may have value for those working within churches. The experienced manager will fine that there is contained in this book a timeless, classical wisdom written with an understanding of the modern world of the twenty-first century. It is a passionate message that one can only hope will find root in contemporary soil.
CAPTURES WHAT LEADERSHIP IS ALL ABOUTReview Date: 2004-06-25
A Review of John J. Sullivan's Servant First!Review Date: 2004-01-16
Servant First! Leadership for the New Millennium
By J. Thomas Whetstone, D.Phil.
Pessimism is the prevailing mindset at the beginning of the new millennium among discontented intellectuals, the media, and those who seek a utopia on earth (Johnson, 2003). We can do nothing in the face of economic stagnation, business corruption, global warming, and international terrorism, according to pessimists. But there is a viable alternative: the optimism of those who can adopt the leadership example set by Jesus Christ to serve others.
John Sullivan's book, Servant First! Leadership for the New Millennium, sets forth this optimistic alternative in a lucid and practical manner. Drawing from scholarship on management and leadership, especially Deming's (1982) total quality management and Greenleaf's (1991) servant leadership, his own diverse experience, and biblical examples, Sullivan develops a practical model for Christian leadership.
Servant leadership differs from trait, behavioral, situational, and contingency leadership approaches by to its focus on human persons and relationships. This normative paradigm involves recognition of the leader and the followers as spiritual as well as material creatures, ones worthy of dignity and respect unconditionally, not merely for their instrumental contributions. As Robert K. Greenleaf and his followers (e.g., Spears, 1995) note, a genuine servant leader puts the needs and desires of her followers before her own needs. Her preferred methods are use of persuasion and example rather than command and control or manipulation. She measures success by manifest growth in the people served and the positive effects on overall society.
Critics, such as Craig Johnson (2001), argue that servant leaders can be unrealistically naïve, too passive and too tolerant of followers, pursue the wrong ends, and ineffective in some situational contexts, such as prison administration. Even admitted advantages of servant leadership, including its altruism, simplicity, and self-awareness, can be viewed as weakened through naivety. According to Norman Bowie (2000), a servant leader can be too subject to manipulation by followers.
John Sullivan, while not directly refuting such criticism, presents a strong positive case for servant leadership, describing and explaining how the biblical Christ led and mentored his disciples. Sullivan's book indeed demonstrates that proper servant leadership need not be limited by the above objections. Moreover, Sullivan argues that the leadership model exemplified by Christ is not beyond ordinary human capability, but it may be studied and applied effectively within a variety of contemporary organizations.
Sullivan identifies character traits, competencies, and leadership types exemplified by Christ as leader. He
describes how Christ built a values-driven organization based on principles honoring the dignity and worth of each imperfect
individual. Drawing on his military experience and management education, Sullivan offers a five-phased strategy for preparing,
deploying, and growing an organization. Especially helpful are the suggested questions that the contemporary leader can address
at each phase. Examples, often blending the methods of Deming with biblical accounts, explain specific tactics that have
been used successfully to implement the strategy in military, educational, and business situations. The concluding example,
that of Chris Heuertz, Executive Director of Word Made Flesh, shows how servant leadership has been used in organizing and
implementing a program for serving the poor in many of the most underdeveloped regions of the world.
Sullivan does not argue ideologically, but seeks to persuade the reader by using numerous examples that a person who adopts the nature of a servant leader, applying the principles and behaviors exemplified by Christ, can lead well. His book thus presents a positive alternative for anyone interested in moving away from the naysayers toward a culture of personal, corporate, and societal optimism. Sullivan explains how it has worked well and can continue to do so. His book is recommended reading for anyone searching for an optimistic and practical stimulus for more effective leadership.
References:
Bowie, Norman: 2000. "Business Ethics, Philosophy, and the Next 25 Years". Business Ethics Quarterly. 10(1), 7-20.
Deming, W. Edwards: 1982. Out of Crisis. Cambridge, MA: Center for Advanced Engineering Study, M.I.T.
Greenleaf, Robert K.: 1991. Servant Leadership. NY: Paulist.
Johnson, Craig E.: 2001. Meeting the Ethical Challenges of Leadership. Thousand Oaks, CA: Sage.
Johnson, Paul: 2003. "An `Ism' for All Seasons". National Review (October 13), 17-18.
Spears, Larry (Ed.): 1995. Reflections on Leadership: How Robert K. Greenleaf's Theory of Servant-leadershipInfluenced Today's Top Management. NY: John Wiley & Sons.
Related Subjects: Marketing
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Regards
Scott L
www.vision3llc.com