Business Books

Captain Brian Power-Waters XIII does it again. His indepth explanation of the inner workings of the Management of our Airlines are all too true. The cozy "at the cost of safety" arrangements with the FAA and the manipulation of logs by supervisors to keep airplanes in the air for profit over safety is frightening. A must read for all air travelors. When will the government agencies do their job as overseers of the safety of Airline operations?? What will it take to wake up the flying public? Our Airports and our skies have never been in need of regulation and control as it does now.

. . . an illuminating look at the risks involved in flying commercial airliners, from a line captain who spent his career doing just that. . . . Power-Waters uses his captain's eyes and mind to explain why things happen and what can be done to make the skies safer. . . .
Roy Boydston, General Aviation News

Once again Captain Brain Power-Waters had the courage to take on the FAA. I hope his effort is not in vain. The ALPA, IAM, and NATCA need to take a stand and do the right thing. We all know the FAA want. Congradulations Brian for your great book. This is a must read for everyone! Steve Goodman, Line Captain, A&P, I.A.

I thoroughly enjoyed Captain Power-Waters' latest book. Now the truth is out! What a great job of telling the truth, and in such an interesting fashion. Power-Waters' story telling holds the attention while putting out information that is valuable to all in aviation. Is It Safe? covers today's primary concern of the risky business of flying commercial airlines, and what can be done about it. I am recommending my friends read it. Captain Power-Waters continues to do a service for all aviation by telling it like it is. This is overdue in aviation.
Paul E. Stebelton, FAA Accident Prevention Specialist (13 years), Captain USAF Retired.

Whether it's airline practices, the two-person cockpit crew, or just plain bad design, Captain Brian is all over it. He's particularly hard on the FAA, from a lot of different angles. He points out that they can't possibly do the job they're saying they're doing, and that their delegates (DERs and airline employee-supervisors) aren't as interested in safety as in keeping the schedules met. He points out that the FAA doesn't follow its own rules, and how, if you're high enough up in the bureaucracy, you can get away with all kinds of questionable actions. He even mentions how some (to his mind, as well as most others' ) "unqualified" FAA officials (they're all "officials") decided to "get" Bob Hoover. . . . .
He sounds alarmist, even -- until you realize he's quoting actual accident reports, actual cockpit recordings, actual GAO studies, actual facts. . . . .
The book reads like a hangar-talk bull session, where you're listening to a guy who knows his flying, knows his airplanes, knows his maintenance, and, well, knows what he's talking about. . . . .
Tim Kern, Aero-News Network

This is not a "pat yourself on the back you can do it book." Romanus Wolter actually rolls up his sleeves and helps you get on track. I have learned how to create a method that helps me make decisions and his formula for developing an elevator pitch was the first time I was able to bring all my ideas about what I want to do into one cohesive sentence. It seems almost too simple but just follow the chapters and in a very short time you will be talking with the big cats.

From the first step to the last page, this book is compelling. It uniquely grabbed my attention and pulled me forward to a succinct goal, and success script. With daily action steps, I'm on my way to the vision and business that I hadn't been able articulate - and moving much faster than I thought possible. Romanus has opened my eyes and life through his approach. Kick Start Your Success works!

The book is amazing. Following the step by step approach I successfully completed my new business.

I went from thinking I should start my business to knowing I should. Then using the step by step approach I established messages and goals that encouraged others to support me. Getting advise and for free was a real benefit

Thanks Kick Start Guy. I got the Kick in the Pants I needed

It is a joyfull book to read, picks the pace quick and then ask you to do exercises on the spot. I have had experince with this kind of technique and its great to reinforce what you just have learned quickly.

I got this audiobook based on reviews given here, and maybe my expecations were too high, but I am disappointed in this book.

My first complaint is the author read his own book. Sometimes this works, but in this case, his voice failed to convey his ideas with enthusiasm. I recommend the author actually spend some money and get a professional voice actor next time.

The author's key to success is to write down not your goal, but your intent on what your goal will do to benefit other people. I found this to be helpful in preparing my elevator speech to find my dream job (which I have not yet found), but many other goals I found this to be non-productive.

Having a good intent and sharing with others may push me in completing my goals, but if some goals are selfish in nature (winning an award, having self-satisfaction with a personal hobby done well, writing that great novel), sharing whatever good intentions gets me no further along than before. The author's solution is for me to keep 'spinning' my intent until I get help.

A much better book (and audiobook for that matter) is Eat That Frog by Brian Tracy. You want clarity? It is significantly better than Kick Start Your Success.

I know this review is going to be voted as not-helpful by all the author's shills, but I am warning you. This book is definately over-rated.

Ordinarily, I'm not a big fan of the management genre. More aphorisms than pages is not a good combo.

Tim Warneka's *Leading People the Black Belt Way* takes its time to do the job right. Not surprising, perhaps, given how Aikido -- the martial art that provides this book's philosophical center -- rewards patience. Yes, the author provides schemas to help us remember key points, but he never races through them as if prepping Intro to Management students for an upcoming quiz. His goal for his readers is genuine understanding, not rote memorization of bullet points.

Tim's prose is extremely accessible. He talks of problems that managers and their teams actually face. When he introduces concepts from the management canon, he defines them in phrases that don't demand an MBA.

Each chapter begins with a brief "story" that illustrates the upcoming topic. Don't be surprised to find that you've stopped to reflect for a few minutes before you move on. It is the nature of stories to invite readers to contemplate meaning. Far better that you start to grasp these principles organically, rather than have the author bludgeon you over the head.

Tim brings a truly fresh perspective to the management text. I honestly believe that his mission is not simply to make managers get more from their workforce, but to actually improve the world. It's not just that happy workers are more productive workers, but that happy workers are happy. So are happy managers. What's refreshing is that he doesn't consider this naive. It's a worthy common cause.

Perhaps most indicative of Tim's take on both management and the world is his assessment of Ebeneezer Scrooge. We've heard this one so often we can recite it by heart: warm and fuzzy Bob Cratchit, good; cold and calculating Ebeneezer Scrooge, bad. What a refreshing take to see Warneka focus upon Scrooge's redemption. How the Scrooge at the *end* of The Christmas Carol literally embodies the managerial lessons that Tim tries to teach throughout *his* book. We should all be like Scrooge in the end: a good man and a good manager too.

Full disclosure: I have worked with Tim on a business project and know him to be the real deal. But so is his book. Stop enumerating habits and move your darned cheese -- *this* book can teach you a lot.

Leaders must tap into the tremendous emotional power of those they lead. Yes! In a field crowded with many good books on leadership, Tim Warneka has authored one that is fresh, unique and valuable. He dips his consultant and writer's ladle deeply into pools of both leadership and Aikido wisdom, with wonderful results. Having worked as an organizational change strategist and coach for two decades myself and having practiced the Japanese martial art of Aikido for over half that period, I can tell you that you're in for many surprises and bonuses in this book. By this I mean you will come away from your reading investment with many inspiring new ideas and lots of practical tools you can immediately put to work.

Dale Biron
Principal
Core Action Assoc., Inc.
Mill Valley, CA 94941

Leaders are sometimes hard to find. Sure, there's loads of folks that have been to leadership workshops and programs to be indoctrinated with yet another leadership system. But as Warneka points out, "The world does not need one more leadership system. What the world does need is great leadership that draws on the wisdom of the body and recognizes the treasury of emotions waiting to be tapped within every organization."

Using references to the lovely and efficient Japanese martial art of Aikido, Warneka shows us the importance of the above statement. In a text that flows much like a well trained martial artist, we receive epigrams from a well known swordsman, the Tao, today's best and brightest leadership coaches and the ever important thoughts of Ghandi and Einstein. Along with all that we get examples of Warneka's tried and try methods, his well thought out "learning experiments", helpful Author's notes and an extensive bibliography/webography. And while you'll have loads of folks you'll want to buy a copy for, this book could stay in your briefcase or backpack for months and in your library indefinitely.

I could list the 5 core problems that face leaders today, the 4 tools of conflict management or the 7 solutions of black belt leadership that Warneka expounds on and offers solutions to, or I could tell you this:

Whether you're the president of your garden club developing your next fundraiser, a teacher dealing with stubborn union issues, or a Fortune 500 CEO, this book can help.

Heck, it can be helpful in issues that arise every minute of every day in every country on this planet. Working together and living together is what we do as a species, using techniques that borrow from the philosophy of yin/yang, the Gestalt Cycle of Experience, and the teachings of Joseph Campbell, just may help us become those leaders we so desperately need.

If you're looking for a goldmine of timeless leadership treasures, you'll want to add Leading People The Black Belt Way to your collection. This book is unique because Warneka weaves his vast knowledge of eastern philosophy through the basic principles of emotional intelligence. It's thought provoking and loaded with plenty gems of wisdom. He highlights key points with bolding, for easy reference later. Each chapter ends with a summary and a learning experiment to help you implement the key concepts.

The book's content is written around the framework of The Seven Solutions of Black Belt Leadership:
1. Know the Five Core Problems of Leadership
2. Understand Leadership as a Relational Process
3. Seek Harmony in Leadership
4. Lead People Rather than Pushing or Pulling Them
5. Cultivate Emotional Engagement
6. Practice Embodied Leadership
7. Follow The Black Belt Cycle of Leading People

Don't worry if you don't really understand the meaning from this list. Warneka thoroughly defines "what is meant" at the beginning of each chapter.

This book is a great investment because it's jam packed with hidden gems. It's so content rich that he could have easily broken it down to several smaller, simpler books. Warneka clearly put his heart and soul into this piece of work.

I'm an avid business book reader and I have to say that I found it to be on the difficult side to read. Each chapter is prefaced with an eastern philosophy based story, which I personally found a bit distracting. If you're going to read it cover to cover, consider taking it in bite-sized chunks to maximize the benefits. Read one chapter every 2 - 4 weeks, complete the experiments at the end, and give your self plenty of time to sift, sort, and learn from the material.

If you couldn't put down Daniel Goleman's books on emotional intelligence, you're likely to be thrilled with this book. On the other hand, if you found Goleman's books to be great reference material versus engaging and inspirational, you'll likely feel the same way about this one.

Regardless, it's a great addition to your business book library.

So begins Tim Warneka's excellent book on leadership. As a practitioner and teacher of aikido, I appreciate Tim's use of aikido as a metaphor and teaching tool. How can we acknowledge and make use of emotional energy? As leaders, we can no longer afford to ignore this question. In "Leading People the Black Belt Way," you will learn core problems facing today's leaders and how to engage and manage them. Through theory, parable, learning experiments, and real life examples, this book offers easily grasped, yet innovative concepts. Read, learn, and enjoy!

Besides the tremendous work ethic and dedication of the employees within the company that Les Schwab formed and built, the big take away from the book (in my view) is get the incentives right. If the incentives are set up correctly, then it can be a win/win for both the employee and the company. As Les Schwab states throughout this excellent book on business, "When we create programs, we are successful. When we follow programs created by other people, they become successful." Much like B. F. Skinner's pigeons, if you have random incentives that are not focused on the core, you may get some very odd results indeed.

Though written over 25 years ago, in the world of North American business of MBAs and the corporate office bureaucracy, Les Schwab's words and "Schwabism" is a refreshing look and reminder of how to do business and to succeed. In business and the corporate world, one sees very odd incentives and programs that benefit certain groups or another, but do not necessarily help the customer succeed or incentivize him/her to want to come back.

In the entrepreneur world, opportunities abound as there are still "old rubber companies" out there that one can run circles around if hard work and effort is made. To paraphrase,

1) Make your own programs,
2) Understand your cost structure,
3) Understand your customer's needs, and
4) Get the incentives right

and find your own "Schwabism" for your company or enterprise.

Many years ago, when I was in one of the Les Schwab tire stores, I saw a a heap of books in a battered cardboard box in a corner. A hand lettered sign advertised the box's contents for "$5.00" each. The books were Les Schwab's autobiography. I bought one, started reading it when I got home, and couldn't put it down until I'd finished the book. "Les Schwab/Pride in Performance" is the tire magnate's life story written "on (his) 40 year old typewriter" in the mid 1980s. Mostly it's about the growth of his "Les Schwab" tire store empire. Also, it's a high-personal-interest story about one man's road to business success. There are lots of not-so-interesting short sections on Schwab opening another tire store and many sections about people who worked for him, but Schwab's battles on the road to success and the accounts of his lieutenants are each covered quickly so what could be boring isn't. Les Schwab grew up around Bend, Oregon. His father was a drunk and his mother taught school. Both died before he was 17. Fortunately Schwab's mother left her mark. He and his siblings "were all taught to work at very young ages." Schwab sensed too that his mother wanted a better future for him. As many less successful people of the time probably had a similar background but didn't do as well, why did Les Schwab succeed? For Schwab, the key was that he was a thinker about how to do his job better and about how to motivate people who worked with him to do better. That's a thread that runs through his book. An early example is that when Schwab was a circulation manager for "The Bend Bulletin" newspaper he "attempted to put some pride in the circulation work (the low end of the newspaper business) for myself and others." It paid off for the newspaper and for him. After that Schwab was always looking to start some business or another. "I had ideas," he writes. About 1950, when Schwab was 33, with help from his brother-in-law, Schwab bought a tire store in a small central Oregon town. From then on his star shone brighter. Sure there were tough times and sure there were close calls but, as one reads his comments and between the lines, it's obvious, that with Schwab's attitude toward people, the odds were heavily on his side. "Do good and it will come back to you," may be another's sdvice but it was Schwab's practice and it paid off. "Never take advantage of a customer (and) never take advantage of an employee," he writes. Again it was Schwab's ideas that made the difference. "Help people to be successful people" and "Share profits with your employees," he advises. With the years, energy, thought, and practice paid off very well for Les Schwab. A few years ago he was one of Forbes Magazine's 400 richest people. Those that have stuck with him have done well, too. Hopefully, though, few people who Schwab pulled along have had the personal misfortune he had. Late one night in 1971, Schwab writes, "the doorbell rang (and two policemen)....came in and told me Harlan was dead." Harlan was Schwab's only son. "He'd run into the back of a log truck on Third Street." Harlan was 31. "He had problems," Schwab writes and says little more in that section. In an earlier part of the book Schwab gives us more details about Harlan and reflects, "Maybe I was too harsh on him." This is a subject Schwab wanted to write more about, I think, but it was too painful for him to go into in detail. Two years before he died this Spring, Schwab and his wife lost their only other child, a daughter. She was 55. That happpened after the book had been written. Sure Les Schwab had fabulous business success and deserved it; sure he gave people great service; and sure he helped along many of his employees; but does one very early death (Harlan's) and another (daughter Margie) show that the gods made Midas pay a price for his riches? This is a good story with a winning theme for a small businessman: work hard, think about how to provide a better service or product, and treat your customers and employees well. I highly recommend the book.

When Warren Buffet and Charlie Munger put this book on the Berkshire/Hathaway "Must Read" list, this Tire Barron from the American Northwest entered the realm of American business icon.

What a fantastic book, what a superb philosophy...

Sadly, this book is now Out Of Print. Even after decades of being published, only now is the word *really* starting to spread about Pride In Performance. It's almost gained cult-status. Still, copies are readily had and I would suggest that any aspiring businessman read this book cover to cover, and keep a copy on the shelf in the office. I do.

His credentials are that he was orphaned at 15 and built a business doing over $1B per year.

He discusses the virtuous cycle, where he set up programs to make his people successful, and in turn, they make him successful. He talks about unions, socialism, zoning regs, and the dangers of too many policies. His advice to push everything down to the lowest level (not at corporate HQ) should be read by our education departments and government.

He covers a very wide set of topics in a way that really makes you want to "shake his hand"!

If you want to learn about Les Schwab this book is good, but if you want to learn about business and how to treat customers, employees, and vendors then this book is AWESOME! Customer Service is so lax anymore that I would go buy a set of tires just to experience it at Les Schwab Tire Centers. Yes, They still run to great you, and fix flats for free. Why would you shop anywhere else?

I'm a big fan of motivational literature. However, this book is a little tepid. It might be because the material is pretty old and the writing style and anecdotes reflect the era in which it was written.

It does have some classic principles and it's not a very long book so it's not a total waster of money. I would look for it at a flea market, though. In fact, I bought it used through an Amazon store and it came to me all yellowed and very old looking. It might not even be available new anymore. I'm not sure.

Excellent book, easy read, full of life lessons and wisdom. Great book to share with others.

This book is one of the most powerful, yet easy to read books on the market and it's principles are timeless! It's truly a "SIB KIS" work of art. I have had the pleasure of hearing the author speak and most recently a 90 minute private tour of his business where he personally directed me to classics by Oswald Chambers, Spurgeon and could quote passages and find their location from memory. This visit was unannounced and Charlie had just returned from a chemo treatment! Charlie is living proof of his claims and if any one doubts the connection he makes with our creator to these principles needs to spend just five minutes with him to understand their validity. Charlie is "suffering" with terminal prostate cancer. Yet to see him, be hugged by him and hear the energy in his soul would put most young people to shame. Charlie has no fear of his future and actually is looking forward to this next phase of his "journey". I have read many books that "tell" people how to live. Charlie actually lives his philosophy and tells them to stop trying to be perfect and enjoy the one who is! If you read this book years ago and found it helpful, read it again as odds are you situation in life has changed, but fortunately these principles have not. Even better purchase several books and share them with your friends, family and business associates, it's a great way to pass on the powerful message that can benefit anyone who dares to take them to heart.

I have heard Charlie Jones speak many times. His program designed to turn his kids into readers worked in my family too. This little book is a real gem. It can be a lifesaver on days when there seems no place to turn to for encouragement. His persaonal responsibility attitude is much needed today. Rather than looking for the most fulfilling job or purpose in life it is far more useful to be responsible and turn our lives into positive and purposful examples for others. Life truly can be tremendous if one has the right perspective. Charlie can help you there!

This is a great book that is simple, to the point, and something that you can pick up for a quick read almost every day. Highly recommend.

I read this book with my wife each taking assignments and reporting back after a day or two. What an incredible read and experience. There is a wealth of challanging material in this book to help anyone wishing to expand themselves into a more thoughtful person.

A pure blessing that has potential and material to make a substancial upswing in one's life.
Rocco

I have been a fan of the Merills, since their synergistic work with Stephen Covey with "First Things First".

I am not married yet, nor do I have a job, but I find this book so practical and I am convinced as I grow up into the various future stages of my life, the wisdom within it, will become more and more obvious.

I really like the idea that balance is not in "balancing the scale" but in "balancing".

The sections that deals with Time Matters and Money Matters, is worth more than the price of the book. When I was browsing through the book, and got to read the Money Matrix diagram, I almost jumped out of my skin. I always felt the Time Matrix is always applicable to one's personal finance. I was so delighted to know the Merrills felt the same and has wrote and developed it further in this book. The book also feature a quote from my favorite personal finance guru, Robert Kiyosaki.

If you have a friend who is getting married, this would be an excellent gift to a newly wed couple. I recently gifted one to my best friend. Since the book is quite expensive for us living in India, I along with a group of friends, decided to give it together.

It's a book worth to be made a family heirloom. I am sure anyone would find it helpful. Its a rare diamond in the overly cluttered world of self-help books. Most self-help books offer advice, but ended up with platitudes and rehash of ideas. We need books like this one.

Another beautiful aspect to this book is the author's recognition that more than offering answers to people, it is more important to help people develop their ability to find the answer within. This is what they called navigational intelligence. It is the effort to develop personal conscience, and listening to it.

Its a book that will never leave my reading desk and will be refered to again and again and again, till I end this life and buried six feet under.

Thanks Roger and Rebecca for an enduring legacy for generations to come. I pray more and more people will embrace your message. If we all do the world will be a better place to live in.

New books telling you how to improve your life come off the presses every week, maybe every day. Some are bad, and you realize you have wasted your time. Some are average, and you might learn a few new things, but they aren't all that memorable. Some are great, and you go back to them again and again. "Seven Habits of Highly Effective People" is one of the great books. Years later people remember it, talk about it, and reread it.

"Life Matters" is a great book. It covers a lot of good ideas, the thoughts and observations are well presented, and the book reads quickly.

The first chapter starts off talking about what is important in life. The authors focus on four areas: work, family, time, and money. They have a quiz to help in your self-assessment of how you are doing in each of these four areas. A big message of this book is there doesn't have to be conflict between the four areas.

The next chapter covers three things you have to do in any area of your life. The three "gotta do's" are:

1) Validate your expectations. You have to confront reality, for if you have an unrealistic expectation you will be frustrated. The authors make the point that the direction you are heading is more important than how fast you are going.

2) Optimize Effort. Look for ways to get the maximum benefit for your effort, and make sure your decisions are aligned with your goals.

3) Develop your "Navigational" intelligence. This is the ability to be aware of your changing environment, so that what looked like an important task at the start of the day may have to take a back seat when your boss gives you a new assignment, or a child needs attention.

The next four chapters are on: work, family, time, and money, with a chapter on each area. The authors weave each of the above three "gotta do's" into each area. For each area they explore different ways people see the area, for example how do you see your family, or your money. And then they discuss what is the reality. They have a list of "optimizers" which are techniques for getting the maximum benefit for your effort. And they talk about how to be flexible when situations change.

"Seven Habits" mentions a Time Matrix, which is a two dimensional matrix based on how important something is, and how urgent it is. Many people waste time on things that aren't important, or get caught up doing things that are important and urgent. Stephen Covey explores why doing things that aren't urgent, but important, can make a great difference in your life. For me one of the gems of "Life Matters" was exploring this same matrix in relation to money. The Merrill's point is that it is best to invest your money with the same Quadrant II focus, things that aren't urgent, but are important. For me, that idea alone was worth reading the book. There were a number of similar gems scattered through the book.

The last chapter was titled "Wisdom Matters" and here the authors explore why wisdom is important, and how to improve your wisdom. One of the points they strongly make is to develop an ongoing daily self-important program. The idea is to spend a few minutes each day improving your understanding of life, and how to make better decisions.

This is a great book. If you are interested in improving your life, buy this book, read this book, and then reread it. It will help you get better control of your life. For as the Merrills say, life does matter.

This book is one of many that build off Stephen Covey's "The Seven Habits of Highly Effective People," and is a more in-depth discussion of prioritizing (Living in Quadrant II for those who speak Covey). This book is divided into four sections that reflect the four biggest concerns Americans face--the workplace, the family, time, and money. The basic message of the book is that one must think in terms of "investing," whether it be money, time, or effort. It is important to examine what one invests in so that maximum returns can be paid on that investment. As an example, investing money in a car yeilds a much lower return (a negative return) than investing in a mutual fund. Investing time in televison watching yields a much lower return than helping your child with his homework. Investing in effort in a long-term project that is still months away yields a much higher return than filling out some pretty-unnecessary paperwork. Other commentators are correct when they say that the examples of theory-in-action can be fairly unrealistic (even though they really happened!), but they illustrate the authors' points well. I would first recommend the Seven Habits of Highly Effective People. If you find that helpful (and I imagine you will), this book is an excellent follow-up to it.

Prioritizing the building blocks of life - family, work, money and time - is paramount to happiness. Some people do it unconsciously by living within their intellectual and monetary expectations. Others need a framework for balance, such as the one that authors A. Roger Merrill and Rebecca R. Merrill provide. To achieve personal balance, the authors suggest becoming a better team player, working more effectively, learning about finances and setting home and work priorities. They establish the goal of building a strong family, centered around parental "family leadership." Do they successfully address the knotty issues they raise? Yes, in a folksy way. This is a useful self-help manual with checklists, self-assessments and personal anecdotes, which are sometimes touching, but sometimes impractical or saccharine. Though the management advice dons motivational language, the sections on family and work are particularly worthwhile. The authors deliver a solid antidote to misplaced modern values, albeit wrapped in some fluffy trappings. We recommend this book to corporate officers and human resource personnel, as well as to individuals seeking balance.

If you are a marketer, or responsible for the sales and or service of a product, then you know that if you don't make sales, you don't make money. It is amazing how many advertisers and marketers forget that fact.

George Parker gets it. The ironic part is that he has far more in common with direct marketers than with the Madison Avenue types that he typically consorts with.

There is a large focus on really understanding the Unique Selling Point of your product. This is often glossed over in Business Schools, but it really is key. If you can't say what makes your product or service different than the competition then how can you expect your clients to get it?

12 well thought out chapters covering print, television, radio, Internet and much, much more.

Although not the final word, a solid read and well though out perspective.

Recommended!

Cheers!

I guess I thought I'd learn something from reading this. But I didn't. That's not the author's fault. He may not have intended the book for an experienced advertising person.

I did enjoy a few tidbits. For example, he told how the use of the storyboard was a tool used by ad agencies to impress clients and win business but it was not necessary or even useful in writing television commercials.

While that's no doubt true, I still find a storyboard useful in developing a plot and use one often. Not for clients but for myself.

There's not a lot to this book in the way of helping an experienced copywriter or ad person. There's a dab of dish but not much. There are some pointers for the beginner or the person looking to do his own advertising.

Though primarily intended as a primer for entrepreneurs, MADSCAM is a must-read for anyone interested in or working in advertising. The reason is the author's unrivalled experience. George Parker has logged in nigh-on 40 years at the center of the advertising vortex. George was around on Mad. Ave. in the golden age of the 1960s creative revolution and he's still a vital force in the digital age. No mean feat in an industry that devours youthful vitality like potato chips.

In this book George tells it like it is. MADSCAM is the unvarnished truth. George is evidently allergic to BS. Which makes his tenure in our industry all the more remarkable.

MADSCAM tells you pretty much everything you'll need to know to create your own ad campaign. And it will put you wise to some of the tricks of big ad agencies, or BDAs (Big Dumb Agencies) as George calls them. Reading this will potentially save advertisers and marketers a lot of time, money and grief.

George is as engaging to read here as he is on his many blogs and, perhaps astonishingly, I couldn't find a single swear word!

If you want to advertise your business, book or yourself, this is the only book you need. George Parker tells us in no uncertain terms, what works and what doesn't. He tells us exactly how advertising works, how the industry works and how we can make it work for our business. Nothing is left out, no question is unanswered, and if you want more of George after you read this book you can subscribe to his blogs and keep updated on what else is happening in advertising.

George Parker nails it, breaking down the advertising process step-by-step in a practical, nuts and bolts fashion while simultaneously mocking the mentality of many "BDA's" as he calls them (Big Dumb Agencies). His criticism of agencies adding layer upon layer of abstraction to justify their billings, their obsession with awards, and in his view overall lack of spine is classic for anybody involved in advertising. He does a great job of simplifying things and providing a manual of sorts for entrepreneurs. There were points in this book I laughed out loud and others where I nodded and thought, "Well put George." Check his blog if you want a more bombastic delivery of some of these ideas (if profanity offends you, go read some industry drivel instead).

As others have noted, it's an easy book to quickly read and underestimate, but it's a very useful book when you actively think it through. I can vouch for its value as I'm about to use it for the second time in my undergrad intro to Entrepreneurship class at Marquette U. Judging from the quality of the plans last time (following the general outline of the appendix) and from their comments, they really have managed to develop personally meaningful, realistic and actionable plans. The first clue I had that the book has this quality was when I noticed that my wife, who is a busy business lawyer, was spending a lot of care going over it in the evenings, while preparing for a major case. So I'd conclude that it is useful for a range of readers.

Make Your Own Luck is an excellent book, with more pragmatic, useful content than I've found in most business books.

My background is in engineering and science, then business. As an engineer, I really liked that there's a "right answer." Or at least, there are clear wrong answers (the bridge will collapse if we make it out of tissue paper, period). In business, things aren't so easy. Most situations have too many factors to identify, let alone consider deeply. Shareholders interact with managers who interact with technology and customer service people and engineers and operations and ... it's tough to know how to think about all this.

Make Your Own Luck lays out a 12-step process (hmm...) for taking risks. Some of the steps sound simple: Know your big goals before you begin, so when you make bets in your life, you're betting on what you actually want. Sounds obvious? Yeah, but in my own work with executives, I've found that people easily lose sight of their real goals(1). The power from Shapiro and Stevenson's approach comes from having a rigorous checklist to consider when making risky bets.

Some of their tools help evaluate risks that I've never known how to tackle. For example, the authors give us "prediction maps," a tool for identifying low-risk, high-reward opportunities. Simple, elegant, and practically useful. Their other big new tool is "uncertainty grids." Uncertainty grids let you quickly test your plans against combinations of uncertainties to realize whether you've unconsciously anchored yourself to a single scenario, or whether your plans can survive multiple uncertain events.

Behind the tools, they slip in some subtle thinking shifts that are worth pondering in detail. In a paragraph or two, they dismiss "high rewards require high risks" and claim you don't need high risk to get high rewards. Maybe in their world, but that's not how I think. Yet I've also heard Warren Buffett say something similar, so I'm changing my beliefs around risk/reward. That said, it would have been nice if they had pulled out some of their mindset shifts and devoted more time to helping me-as-reader explore what amount to big changes in worldview.

The writing style is fun, with thought experiments between the chapters, a final chapter of scenarios to analyze using the 12 steps, and haiku or other verse at the start of each chapter. I found it a pleasant change from the overly heavy style of most substantive business books, and it was an easy read cover-to-cover that did justice to its excellent content.

I heartily recommend the book. Go check it out!

- Stever

(1) Being a professional, of course, I never, ever lose sight of my own goals. Really.

This book has a lot of potential because it covers the hot topic of how to use "predictive intelligence" (PI) to make business or personal decisions. Unfortunately, the execution falters, since both the book and the topic exist at two levels: dry material vs. attempts to explain it. Presentations about probability are inherently dry, so to liven up their discussion, authors Eileen C. Shapiro and Howard H. Stevenson use real-world examples and creative images. However, in the end, their lively metaphors dilute their information delivery. Readers will rightfully wonder what "wallpaper jujitsu," "magic thinking," "strategic rat hole zone," "bolt-on bets" and the "OOPA! Process" are all about, and the authors don't always fully explain these intriguing-sounding devices. Teaching PI is challenging, but breaking it down into a dozen components doesn't help as much as the authors might have hoped. While we find that the book presents a clear process, interesting anecdotes and good analogies, it also ends with a series of quizzes that have more than one right answer - leaving you both puzzled and intrigued. However, those are pretty good starting points for learning about odds-making and PI.

This book is a must read for anyone who is serious about improving the odds that their actions will produce the intended results.

The book has at least four things going for it:
* The authors' deep, relevant experience in business, business theory and real-world decision making.
* A practical, straightforward approach to acting in the face of uncertainty -- based on the sequential application of 12 skills and processes that, taken together, should improve anyone's "predictive intelligence."
* Stories -- lots of engaging, memorable stories that bring the process to life.
* Interactive elements that allow you to test your understanding of the material.

For me, Make Your Own Luck has been more than just another good business book. As the CEO of a start-up business, I and my associates face more than our share of uncertainty. And, given our limited resources, the consequences of bad bets can be particularly unwelcome.

We faced just such a situation a month ago when an important part of our business was underperforming. So, we turned to Make Your Own Luck and quickly realized that the source of our problems laid in steps 5 and 6 of the Gambler's Dozen, where we had relied on too much "magic" while failing to deal with an "elephant in the living room" (read the book and you will understand). Fortunately, we had a Plan B (also covered in step 6) and we are back on track.

The book's advice was direct and effective - almost as though we had Shapiro and Stevenson on our Board asking tough questions and offering possible solutions. Like I said, it is a must read.

Although in previous reviews, the word "easy" is used, the value of this book is found by taking the time to give it serious study. "Make Your Own Luck" is not a simple read with slap-your-head insight at the end of each chapter. Rather, it provides a step-by-step methodology that, if you understand and follow it, increases the odds of your success.

Even though I'm a highly productive person, prior to buying this book, my thoughts and actions related to a business plan were scattered and unproductive. Based on my anxiety, I instantly understood the value of "The Gambler's Dozen Predictive Map." This technique shows how to match goals (bets) against probability (the unknown), a process so clarifying that it inspired me to created a software application so I could easily use this technique on a wide-range of issues.

I just finished studying the concept of "risk splits." After mastering the Predictive Map, it still took a few hours to wrap my mind around what the authors were describing; not because they are unclear, but because I've never before cast my thoughts using the patterns that they suggest. What I learned is that the hardest thing about making winning business decisions is understanding the impact of the future. By employing "risk splits," I can now look back from the future to analyze today, which is a major shift in my thinking process.

I'm starting to define my "It," a task of concisely describing my business that I've put off for the past year. As I'm a writer and a programmer, describing objectives is easy for me. In this case, however, I've come to realize that the uncontrollable elements revealed in my Predictive Map increased my anxiety and scrambled my brain. In other words, without employing "magic thinking" (more commonly called "BS"), I didn't know enough about my own project to make a meaningful statement, or properly invest my time and money (called "marbles" in Luck-speak) to make it come to life.

An almost too simple invitation to an otherwise complex topic so highly advocated by people so influential as Pankaj Ghemawat, Nancy J. Adler and Orly Levy ... the topic of developing of a Global Mindset! Global Mindset is the ability to handling very complex cognitive challenges in a cosmopolitan world - this takes Personal Leadership! In the book `Personal Leadership' you are as reader invited on a voyage that - if you allow it, will change your efficiency as leader in Global context... enjoy!

I loved the book. Some of the concepts were familiar. When I read the original authors, I found them too abstract. The way that the authors laid out the principles and practices so clearly and practically with exercises converted all that abstraction into a useful tool. I thought of a least one situation where I could apply it immediately. The authors were very open and generous in sharing personal stories. Congratulations on this significant achievement.

This book is a key to understanding how to build effective multicultural organizations. It is a must read for every leader in all organizations - including corporate, government, education, and non-profits.
This is a book for "our time" and includes an easy process that is important to practice on an on-going basis. This process is the key to making a difference in the world.
Dr. Ann C. Schauber, Professor Emeritus, Oregon State University

There will likely still be a place, and an important place, for cultural dimensions, value descriptions, and generalizations about cultural difference for decades to come. Yet such knowledge-focused tools are only a small part of the cultural competence equation and can be rendered futile when not matched with the right mindset, skills, and behaviors.

Personal Leadership helps address this need. It rests on the powerful premise that intercultural development is a lifestyle and daily practice--not simply a skill you get taught in a cultural training course--and offers a new approach that transcends a focus on specific cultures or limit to training or teaching environments. As such, it is an approach synonymous with and symbolic of the intercultural work of the future.

The word "Leadership" in the title of this book is the Trojan horse that suggests that those who are in or want to be in leadership positions order this book off the Internet and drag it within their mental and emotional gates. Reading it, we wake up to the fact that the leadership the authors speak of has nothing to do with (and everything to do with) leadership in the normal sense of the word. The key is the adjective that precedes it, i.e., "personal." The book is actually a presentation of a self-development methodology or spirituality of being and doing that consists of two principles (mindfulness and creativity) and six practices or steps for cultivating those principles.

The authors represent a training enterprise, Personal Leadership Seminars, LLC, whose programs are delivered by experienced interculturalists using the methodology described in the book. The methodology itself is a combination of humanistic psychology, spiritual disciplines and philosophia perennis that bloomed in the late 1960's and has continues as a subculture in the USA as well as abroad. There are no surprises here, just a well knit set of mental and emotional disciplines and an invitation to a community of support.

If not new, what is the currency of such training and a book about it? The key is, as the authors point out, practice. A bankruptcy of ethics and spiritual discipline as well as the deep desire for it has resulted in a search for fundamental well-being that has led many into extremes of religious fervor where self-immolation and Armageddon are seriously embraced and encouraged by the so-called political, religious, and military "leaders" of the day. So, Personal Leadership proposes an alternative set of spiritual practices aimed at bringing about awareness of self, one's internal and external environment and how the "others" live in them for us so that our responses are creative rather than destructive, real rather than stereotypical, affirming rather than conflictual.

We might say that "leadership starts at home" in the sense that enlightened leaders in politics, business and organizations will do well to have their personal act together if our world is to find its way out of the wars and destruction that much of its current leadership has presented it with.

But it is not only leaders who need personal leadership, in the sense that following the crowd and the demagogue is as much a part of the problem as are those who maladroitly direct the world scenarios. It is trite but true that people get the leaders they deserve.
So there is a set of values here that eschews knee-jerk certainties, "If you meet the Buddha on the road, kill him!" The silver bullet is practice, practice, practice. Shakyamuni's dying words are reputed to have been, "Be a lamp unto yourselves."

Today's psychologically-honed expertise for economic and political manipulation is not going unobserved. Naomi Klein in her recent book Shock Doctrine how a runaway economic paradigm enables political and financial leaders to manipulate populations through fear and misinformation. Psychologist Clotaire Rapaille, in The Culture Code points out how people around the world live and buy as they do behaving according to predictable culture codes, largely driven by unexamined unconscious urges--the lizard brain. In other words, great careers and great fortunes are to be made if the blind can be encouraged to invite the blind to lead them, and are satisfied with the cake crumbs that fall from their masters' tables. Whether one blows the whistle on these practices or strives to make a buck off them, the effect is the same, more of the same, more of the same...

This book shows us a way of stepping outside the maelstrom. It is long overdue, particularly in the sense that the intercultural field has largely ignored psychological and spiritual factors in the development of intercultural competence in personal development. This negligence has to a great degree contributed to the irrelevance and ignorance of intercultural work for religious, now become political contexts.
Personal Leadership is evidence that the Buddha and the Tao and Fritz Perls are still pointing the way to enlightenment for those willing to take the steps to seek it. The payoff of personal leadership is in the experience itself, as the many personal accounts of self-engagement in the book illustrate--the book is worth reading for these alone. Coming to see the self and the world more directly and clearly is empowering, but there is no cheap grace. Fortunately we learn to drag ourselves kicking and screaming, leading ourselves to places in and life where we have not been before.

In a sense, this is a book that I didn't know that I was waiting for until I read it--an impetus to do more and better of what has made me do somewhat well in directing my own life and enriching and empowering those around me.

"Letting this book into my psyche" strongly reminded me that Moses, Jesus and Mohammed have left great spiritual traditions with powerful disciplines for development that unfortunately lay dormant but capable of being aroused even in those whose starting point is fundamentalist and authoritarian. Who will have the creative flash that will lead to taking greater benefit from sunnah, theosis, the Exercitia Spiritualia and the halakah etc., in those traditions that so many people feel themselves a part of, the empowerment rather than the opiate?

I found this book well written, researched and presented. It is an academic work that reads easily and has application and relevance across many platforms including many that are not mentioned (e.g. health care). The examples are clearly presented. Like many books written along these topic lines, the examples are represented in iterative formats to draw out the specific issues. To many readers this may appear repetitive but it does enhance the understanding for those that wish to develop more depth.

Weick and Sutcliffe provide exceptional insights into high reliability organizations (HROs) and how lessons learned from HROs can be applied to other organizations that are not satisfied with just being good. The authors address the five hallmarks of mindfulness that distinguish HROs from all other organization types. The authors provide detailed checklists through which company leaders can audit and assess organizational readiness for dealing with unexpected events. The authors address the critical value of organizational culture in dealing with unexpected events and how organizational leaders can build the capacity to "manage mindfully". The text is well-documented and well-indexed. Each of the six chapters is summarized for rapid review; however, with ony 173 pages of substantive text, this "must read" can be completed in only a few hours. Knowledgeable leaders who are interested in creating resilient organizations should also read Ian Mitroff's "Crisis Leadership" (John Wiley & Sons) as an accompanying text.

This book is to be read by anyone really interested about how organizations work.

The main point could be explained in a single sentence: We can get valuable lessons if we pay attention to organizations who work in high risk and unpredictable environments.

This is my own view and, actually, I tried to show this using aviation as a kind of learning field. That is why I hope the authors will be lucky. My own experience was unsuccessful and that itself shows that the authors are right.

When I started to get conclusions from aviation to business management, I found that the more interested people came precisely from aviation. I'm afraid the authors could suffer the same experience and people interested in their concepts could come from air carriers, nuclear-powered plants and some other examples they use.

The authors could be three or four steps in advance of the present situation in business management. They try to extract the right lessons from other fields. However, they would not be surprised if their intent "bounces back" and it is picked-up precisely from the fields that they try to show as examples, not from business management.

In this well written, easy to read, analysis of organizations in highly complex and dangerous settings that persistently have less than their fair share of accidents - High Reliability Organizations - Professors Weick and Sutcliffe provide the recipe for a `learning organization'. Noting that HRO's share the hallmark of "mindfulness", the authors' define this characteristic as consisting of five key elements that every organization can use for dealing with the unexpected. The authors' call these five elements:
1. Preoccupation with failure - treating any failure (often small ones) as a symptom that something is wrong with the system, they are continually updating their understanding.
2. Reluctance to simplify interpretations - ensuring a more complete and nuanced picture, simplifying less and seeing more.
3. Sensitivity to operations - paying attention to relationships at the front line, where the work gets done.
4. Commitment to resilience - maintaining a deep knowledge of the technology, the system, one's coworkers, and one's self as avenues for improvising and keeping the system functioning.
5. Deference to expertise - cultivating diversity to do more with complexities, they push decisions down to the people with the most expertise, not the most rank. They also move issues around/across the system, migrating problems to someone with the knowledge and capabilities to address them.

Together, these elements give the organization `mindfulness', and this organizational mindset allows it to handle the unexpected with more responsibility and thus a higher probability of success in the face of change. Although the HRO's analyzed (aircraft carriers, nuclear power plants, and others) operate in more dangerous environments than the average business, today's rapidity of change causes the unexpected to happen to every organization and it would seem that the five elements of mindfulness could benefit nearly every organization today.
Dennis DeWilde, author of "The Performance Connection"

I was please with the writing of this book. Not only is it a good easy read, but Weick presents the material in an intersting fashion. SO far, it has been most helpful in understanding the components of managing a situation that is completely unexpected.