Business Books

Not that detailed but great if you are not going to sit down and read an involved design book. Quick tips.

Most of the books of the same kind, you'll find 500 pages just with theory, things that you should do and you shouldn't. This one is just plane and simple, if you are an expertise graphic designer, it will show you really cool and fresh ideas.
If you are a designer with no background education, it will guide you step by step in the process of creation.
For the price you pay and the content you get, this book is one of its kind.

I've read literally hundreds of design books and frankly find most of them to be long on theory and have precious little to offer by way of concrete learning and real-world usability. This book (and The Design-It-Yourself Newsletter also by Chuck - which I also own) doesn't overburden the reader with "fluff." It's a pleasure to find a book that tells me what I should know and need to know rather than what some "expert" wants to tell me. These books are practical, useful, clear, and easy-to-follow. Do yourself a favor and invest a very reasonable sum in this book (or any of Chuck's books for that matter), and you will be a better designer for it.

Who is this book for? Non-designers trying to design their own logos, letterheads & businesscards.

How good is it? It's the best I've come across. And I've gone through hundreds of them. This book helped me design a logo and stationary for more than one business, got my creative juices flowing, gave me a lot of ideas - that I would've never thought about otherwise - and to top it all, gave me STEP BY STEP instruction on how to achieve simple but very elegant, clean & professional results!

The design of the book itself makes you want to buy it the very first time you look at it - very well organized, simple, elegant. Inspires confidence.

Does it deliver the goods as promised? SURE!

Another of Chuck's books that I read ages ago and is highly recommended and valuable even today: The Desktop Publisher's Idea Book. It still sits on my desk/bookshelf, and I go back to it often to get new ideas.

Finally, Chuck's web site - ... - is equally impressive, a treasure chest of ideas & resources for budding or amateur designers exploring the world of design.

Request to Chuck if he reads this - please let us have more of these in a series - Design It Yourself Logos 2, 3, 4... etc. PLEASE!

Bharat Suneja

I recently purchased this book at a local bookstore on my lunch hour. It was so difficult to eat lunch with my new treasure and then have to return to work. Right after dinner that evening I sat down in a comfortable chair and just read and read until I went through the entire book. I just couldn't put this book down. It was wonderful, interesting and very informative. The recipes were great and I will incorporate their use in my at home graphic design business. I have been doing graphic design for about 8 years and cannot get enough to read on the subject. I am self taught and this is just the kind of book that will help those who are just like me, or even give fresh new ideas to those who are experts. Thanks Chuck! I need more of this -- got any more like this coming?

If you're looking for a guide on writing e-mails in a business setting, look no further. This book covers every aspect of writing e-mails and even some tips on how to organize your e-mail as well. The chapters take you through different topics regarding e-mail and at the end of each chapter are some activities that you can do to help build your awareness of your e-mail writing skills and how examining the messages you receive from others can help improve your awareness of writing skills. This book is perfectly designed for training courses, since each chapter could be completed in one training session. I recommend this if you are looking to write e-mails as professionally as you can.

Like it or not, we live in a world of electronic communication. E-Mail: A Write It Well Guide is a practical and helpful guide for those who aren't totally familiar or comfortable with the medium as well as for those who use it routinely, but perhaps not always effectively or appropriately. Most important, it urges people to take their e-mail communication as seriously as their other written communication - and tells them how.

This book is exactly what every e-mail should be (and so few are): clear, sensible and pointed. Compare the advice here to the emails you receive daily and you will agree that it is filled with uncommon good sense. You'll find yourself trying to figure out how to secretly get copies to your colleagues! Jim Knutsen, President, Boatz Knutsen Communications

Like it or not, all of us are up to our eyeballs in emails everyday. We feel pressed for time yet need to write coherent emails that effectively communicate important information. This guide is an excellent resource on how to write readable emails that come to the point quickly without leaving any of the important stuff out. After going through the material, I recognized a lot of mistakes that our company frequently commits in our frequent volleys of emails with clients. I wish I would have had this book sooner! Thanks for cutting through the jungle for us, Write it Well!
Thanks,
Mike O'Quin
PowerPointPartners.Com

As the author of an English reference guide/workbook, I think this book is exceptionally helpful to everyone needing to send out professional e-mails. E-mail has just about replaced informal memos and even reports. Therefore, we all need to learn how to convey the right tone, present a professional image, get our messages across clearly, learn the etiquette of e-mail, and avoid the pitfalls and hazards that e-mail technology poses. The author provides excellent, relevant examples and lays the material out in a logical, easy-to-understand fashion. I highly recommend it to individuals, HR departments, and training professionals.
Jane Straus
Author of The Blue Book of Grammar and Punctuation
and
Enough Is Enough! Stop Enduring and Start Living Your Extraordinary Life

Tony has created a book that brings the harsh reality of our employment morality to light. Unfortunate truths of our "career" paths, but a beautiful painting of an otherwise possible grim reality. His book brings not only the hurdles of what we must overcome to our attention, but reminds that once we have accepted our roles-as-is, we have unintentionally become defeated. I recommend to all people who think they are "set."

I had the amazing opportunity and pleasure to be one of the individuals who co-founded ProACTIVE Institute along with Tony. In those years, I saw Tony literally change lives with his hard-hitting and heartfelt philosophy. He's the real deal. A person who makes you feel proud to be a part of the human race.
Read the book - then read it again. It will change the way you perceive yourself and our workplace.
As usual, Tony, you've outdone yourself.

P. Anthony Burnham, Esq., prepares readers for the harsh reality that they may only be temporarily employed in today's "permanently changed workplace." Mr. Burnham stresses that successful leaders are self-managing and achieve results through an empowered workforce. Being a successful manager in this complex world requires innovative thinking combined with synthesis to shift employee paradigms. Learning is an ever-changing, continuous process. Mr. Burnham does a great job of identifying some of these paradigms through a case study of past, present, and future workplace changes. He emphasizes the importance of having the ability to create human value within a firm through identifying and communicating a workers worth on demand. He also stresses that creating a personal business plan for your future employment will help to achieve your goals. As a recent graduate from a masters program, this book has helped me prepare to become successfully "employed for life." Thank you Mr. Burnham!

Sincerely, Edwin Joseph Coulter, MBA, MA/HRM

THIS IS A MUST READ FOR ALL EMPLOYERS AND EMPLOYEES ALIKE. THE "VALUE OF YOU" FORMULA IS RIGHT ON AND SHOULD BE THE MANTRA FOR ALL EMPLOYEES. THE BIG DOG IS OUT AND ITS ALL ABOUT STRENGHTS, ACTION AND RESULTS.

Tony Burnham captured the essence of today's corporate employment landscape and put it into a concise and easy to read handbook. He outlines what hiring managers are looking for and how to clearly define and state your value proposition to them. I used the book as a guide during the interview process for a new position at my current Fortune 100 company. Needless to say, it worked and I would highly recommend the book to anyone who wants to invest in their own future growth.

This is a compelling journey with a touch of history and wit through the global challenges facing every organization. For the sake of the future, I earnestly hope this eloquent read will be viewed by as many corporations as possible.

I am a college student at the University of Pittsburgh, so I have not had much exposure to the business world. Because of this, I have not directly benefited from this book, Epic Change, by Timothy Clark, but I feel some day that I will be able to successfully apply some of his ideas into my career. In a world that is constantly changing because of new technology advances, it is becoming increasingly harder for people to remain at the top of their fields without feeling threatened by younger people and their newer ideas. Timothy Clark does an exemplary job of explaining different, but useful ways to be able to stay at the top of your business field and also be able to be an effective leader. He highlights some very important ideas that even an inexperienced reader of such a book can easily identify with and also apply to their lives in a business setting. The book Epic Change details exactly what it takes for a leader to stay competent in his environment with so much change taking place in all aspects of management. Timothy Clark uses studies to support his ideas regarding change and leadership. Clark does not hesitate to make a point that there is change taking place all over the globe, and if leaders do not step up and adapt to the change they will definitely fail at their role as successful leaders and managers. He portrays an idea that is quite admirable, which is that a good leader is not one who only will stick to his or her own ideals, but is able to successfully adapt to change in a way that will make it benefit him or her. This is particularly a good message to send to college students my age because many young adults who will soon graduate college have the idea that what they know now is going to be the only type of knowledge that will be necessary for them to flourish in their career in the future. Many students my age do not think that the changes that are inevitable will affect their lives and careers years down the road, but they will. If a student my age reads such a book, they can acquire the same message that I did, and that is to expect change to come and learn to adapt to it. If you do that, you will be able to maybe one day become a respected, competent leader in the field that is of interest to you. The message of the book is that change is just aspect of being a good leader, and it is something that all good leaders have to deal with. If leaders fail to recognize the significance of change they will parish as effective leaders. Tom Donahoe

Businesses and organizations are faced with the challenge of change. Market globalization and technological advancement are just two of the many pressures forcing organizations to make timely adaptations or risk extinction. The vast majority of today's businesses cannot long maintain both status quo and market share. This book sets forth compelling arguments regarding the need for both large and small-scale organizational change to increase one's relevance and revenue.

This book walks the change leader step by step through the process of evaluating, preparing, implementing, and consolidating change based on a breathtaking array of real-life examples presented in a straightforward, easily accessible style. (See, for example, page 84).

The depth of the research is amazing, but it never gets in the way of the practical guidance. One of the best features of the book is the summary of key points at the end of each chapter, which greatly enhances the utility of the book for both teaching and training. (See pages 120-21).

Having been involved in small and large change efforts with startup and global organizations, and having read dozens of books and articles on the topic, this is the best I have seen. In fact, this is one of the few books I have on my "keeper" bookshelf - it has displaced a few of what I have called "keepers" before that I have had on my shelf for a very long time.

Well-researched, intuitively brilliant, and original. For many years I have been a performance improvement consultant for large organizations such as Stanford University Medical Center. I have been in the trenches helping organizations change their operations, culture, and management to improve financial performance. As most people know, transitions such as these are extremely hard to accomplish and are often met with heavy resistance. Finally, an author who provides enlightened understanding about the components of the change process and the principles that must be applied to successfully implement change.

I enjoyed reading this and passed it on to my kids who are visiting the Loire Valley this summer and living with a family there. Proper etiquette is always noticed, and a general knowledge of fine wines can only add to their experience.

Highly recommended! The audio format is a great idea! It makes learning very easy and the information is all relevant. This is one lesson that is interesting and easily finished.

This was my first wine book, and it is still the best beginner's reference. It covers everything you need to get started. The real benefit, however, is the audio format. You actually get to hear the narrator (who is fantastic!) pronounce the names of the various grape varieties, wines and terms. This is a huge benefit and something that cannot be replicated in the written word.

A good etiquette book should sit on every professional's bookshelf alongside "how to win friends" and "7 habits." I purchased this book along with Essential Etiquette Fundamentals, Vol. 1: Dining Etiquette and The Etiquette Edge: The Unspoken Rules for Business Success to cover all the bases. These books do an excellent job covering the important etiquette skills often overlooked in today's environment. Although often underappreciated, exhibiting proper etiquette signals to others (especially your boss and clients) that you are well educated, care about detail, and have respect for others. I highly recommend these books for anyone new to the business world or for those of us who may need to brush up on the basics.

Although drinking good wine isn't difficult, learning about wine can be. Once on a winery tour a vintner explained that there are 15,000 different choices that can be made from grape to bottle. Sometimes picking out a wine can seem daunting. Food Scholar's Wine Selection & Etiquette does a superior job of teaching those of us who would like to learn more without the information being overkill.

While there are more comprehensive books out there on Wine, I really like this book because it excels at being written for the average person. The book is divided into logical sections. I also like that the effect of climates in a region on the grape are covered. This is an easy way to tell what kind of wine you are getting just by looking at where the grape was grown.

This book will enhance your knowledge as well as your ability to pick out wines that you and your guests may enjoy. I would highly recommend this book to those who want to learn about wine, as this book does an excellent job of giving a basic education about many of the wines of the world.

Seems like everyone agrees with me here...this is a great book! Gave it as a gift to 20 of my clients....all came back with positive feedback. Some of the chapters were better than others, but still the best business book I have read in awhile.

I really hate Canadiana books....but I sincerely liked this one. Brody and Raffa should be commended for not only writing a great book, but giving their proceeds to Charity as well. Kudos.

Was given this book as a gift....awesome stuff! Should be on all best-seller lists.

I found 'Moving an Elephant with a Mouse' by Rob McEwen one of the most compelling chapters. One of B.C.'s top wealth managers, Thane Stenner, speaks to the 'Entrepreneurial Blind Spot' that often restricts vision and focus on the end-result, let alone managing change.
Frankly, McEwen outlines 'slight edge thinking' that helps take the ordinary to the extra-ordinary. 'Reminds me of a simple equation that reflects this very tenet underlying the change process. If you multiply 3x3x3x3x3, you get 243. By employing the strategies that McEwen espouses, you start operating at the 4x4x4x4x4 level. The result? 1024! Look at the impact you can have in business by making small, slight adjustments to achieve exponential results!

I have a small business at home and found this book to be an excellent resource. I was also inspired by the Canadian focus of the book. Another excellent book that I find very useful is Stop Working by Rohan Hall which shows how to expose our products to the global marketplace. I recommend both books very highly.

You can't help but love reading this book aloud to your little one! The rhymes, illustrations, and humor can't be beat. And there's something irresistible about "Fix it Duck!" My two year old always reaches for this book and when we get to a job for "Fix it Duck", he pumps his fist emphatically while singing "Fix it Duck!". I highly recommend this book, as well as Duck's other board book - Duck in a Truck.

This is a great book especially when you started with Duck in the Truck. Very cute story and great illustrations. Lots of detail in the illustrations that are fun to pick out.

What a wonderful story this is....poor Fix-It-Duck only wants to help and he keeps making things worse and worse. A delightful bedtime story you will enjoy again and again.

It's okay, the story is fine. But compared to Duck in the Truck this one is just okay.

that we bought it and donated it to our local library to share with other kids. I have 3 children ranging in ages from 3 - 8 and we all LOVE DUCK!!

I couldn't put this book down until I finished it. Kerry does a great job of taking the reader behind the scenes at Fox.

It looks like I'm one of the few reviewers that didn't work for Fox Software. However, I have used and developed in FoxPro a lot over the last 15 years. It's still the best RAD tool that you can buy despite its treatment by Microsoft.

I thoroughly enjoyed this book and I think that anyone who has worked in software or worked for complete butthead would also like it and relate. It's so well written that I just wish it were longer.

Recently, I read Mr. Nietz's book while on vacation and found it to be very interesting and hard to put down. Within a couple of days I was finished with the book. This book is for all audiences and you don't need a degree in computers to enjoy it. I highly recommend this book and I look forward to reading other books by Kerry in the future.

Once I began this extraordinary book, I could not put it down. It's a page turner with a story that will appeal to all readers. I worked at Fox Software with Kerry for over 4 years. This story of Kerry's experience at Fox Software is a wonderful reminder that how you get to the top is more important than how high you get.

There have been many stories of what the inside of the high-tech business looks like from the most famous and successful business leaders. Most of these stories are attempts to write history and promote themselves. This story is about a hard working and honest guy who wants to work hard and make something of himself by joining a small software company. After reading this book you can tell that Kerry wrote this book to just share his experience. He is not trying to promote himself, and by doing so he tells a story that so many people can relate to, and he records for all of us a fascinating story of a small software company at a time when the industry was growing exponentially.

This story has a happy ending, despite all of the obstacles presented in the book, Kerry and others continued to work hard and were rewarded years later at Microsoft. I am looking forward to more great books from Kerry.

FoxTales is an excellent read. Once I got started, I simply could not put it down. As an employee that actually worked in the offices of Fox Software, I always felt that Fox Software was a company that succeeded more in spite of its uppermost management, rather than because of it. At times Fox was an exciting and awesome place to work and at others, it was humiliating and torturous. Kerry does a great job of presenting the experience as a whole and of wrapping up a series of somewhat loosely related events into a very entertaining story. It's nice to see someone tell the outside world what it was like at Fox Software.

If nothing else, Dr. Fulton had an excellent eye for talented developers and he certainly did manage to assemble an incredible team. It's great to see how Keary and others were eventually rewarded by Microsoft for their efforts and perseverance.

Although this book was written in the middle 1990s, the information is just as accurate today as it was then. Network marketing is on the move. In fact, since the stock market bubble burst, more people are coming back into network marketing than ever before.

This book make a great tool to build your belief in this industry. Great prospecting tool as well. If your prospects read this book and still have no interest, then they are not prospects.

I also recommend Who Stole The American Dream and Wave 4.

This is a great book to help build your belief in the network marketing industry. If that is the reason that you are buying it, this book does a great job. However, if you are buying this as a training manual, try somewhere else...

For anyone wanting to realize the power of the Networking industry. Millions of people are turning to Network Marketing now and into the future. Find out why you may consider being one of them. I don't normally enjoy reading a book straight through from beginning to end. Future Choice caught my interest and I couldn't put it down until I was done.

I received this book in the mail today and within 2 hours I learned more about network marketing than I have in the last three years. This book was wonderfully informative. I got some great ideas that I can't wait to put to work for my business.

Anyone considering a career in network marketing, should read this book first, it really put the industry in a clear perspective.

Michael has done what many people have spent enormous amounts of time and money trying to deliver a statement about what Network Marketing can do for you in your life. This easy and fun to read book portrays what life can be like if one is willing to take advantage of that little positive slight edge philosophy that is available to all of us.

It is a must have for anyone who is wondering about a career in Network Marketing or some one who is already experiencing the benefits and joys of the industry.

Once you start reading it you will not want to put it down and you will be wanting to go back and read it more than once.

Thanks Michael, you have made a difference in my career and life.

'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike.

'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do so. Any marketer today will gain terrific insight about the current, seismic shift in how media and content is created, delivered and absorbed in the early 21st century by reading this book.

Timely information throughout, well organized and very efficiently done.
Kudos to Pulizzi and Barrett.

This book is a must-have for traditional marketers looking to get more value from their marketing efforts, contemporary marketers in pursuit of successful execution of new mktg applications like Social Media Marketing, and the SMART marketers who are integrating both for their own organizations and/or clients. The concept is highly relevant, presented well and uses great case studies. I have yet to put my copy down.

Anyone who wants to take their company to the next level by gaining hightened exposure to their target market, Get Content.Get Marketing. is their newest, simplest tool! Bravo to Mr. Barrett and Mr. Pulizzi for tying opportunities together on the ever changing electronic highway. This book is fun, easy to read, easy to digest and best of all, easy to implement.

The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!

Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!

"Get Content. Get Customers." is well thought out, easy to read and highly relevant. While the title might lead one to believe that it's all about the web, the book effectively ties together all elements of modern-day marketing and links them to the spinal column of the internet.

I am amazed that in a field changing as quickly as modern marketing that the authors have been able to get much information into the book that is this timely. I found easy to follow-constructs, timely examples and dozens of items which will lead me to do additional research and continue learning.