India Books

Rama has created an outstanding book that actually rings true with me as an Indian marketer now working outside of India. Her insights are original and sharp and at the same time very, very useful to the practical marketer/ strategist. If there was a course on Marketing in India, I am sure this would be the ideal text book!

Gives great insights into indian consumer market. Bijapurkar makes interesting observations and backs them up with data. Overall a great read for someone interesting in setting up business in india.

This book is a very interesting study of the Indian consumer that only Indians can really appreciate. India is a land of contrasts so diverse that one may encounter a totally new local language and food habit every 200 miles. The world's largest democracy has finally woken up to find her rightful place in the global economy, and begun her journey towards market capitalism, thanks to the path breaking policy changes brought about by the Union Budget of 1991. Since then there has been no looking back, despite several changes in political leadership at the Central Government.

Coincidentally, I completed my MBA from India's premier business school, the Indian Institute of Management, Ahmedabad, in 1991, where I did a course on Market Research taught by Prof Rama Bijapurkar.

Till 1991, the Indian consumer had virtually no choice but a few substandard products in most categories, thanks to the strong barriers to entry of foreign companies and restriction in local competition through a regime of industrial licencing.

The general belief at that time was that the average Indian consumer is hungry for cornflakes and thirsty for colas and there would be mad queues lining up to grab these products once introduced. In reality, two of the world's global leaders in these products are yet to break even since then. The Indian Consumer is content with hot "idlis" (my favorite) for breakfast, and proud to drink water from a earthen pot at home.

It was also believed for example that India's only (and state owned) Life Insurance Company will be in deep trouble once the foreign Insurance companies walk in with innovative "products" and technologies. The fact today is that the largest player remains the largest and most profitable with a reach into 640000 Indian villages that is its competition's envy. "We know India Better" says this India's most recognized brand.

Rama Bijapurkar is India's very well known and highly respected authority on the subject of India's consumer behavior. Her quantitative approach to arrive at accurate qualitative insights is not by adopting unavoidable and conventional statistical techniques, but an outcome of her deep understanding of and involvement in shaping corporate strategies for some of India's most respected brands. This book just is a brief summary of her rich experience.

Following a non jargon ( non MBA !) approach, Rama Bijapurkar explains several contexts of consumer India through many interesting day to day, real life examples.

An Indian with a post graduate degree and working as an officer in a bank with a salary of Rs 50000/- per month has a totally different lifestyle (and hence consumer behavior) compared to a high school dropout who owns a grocery store and earns the same amount. (The shopkeeper may never disclose his income especially to to the tax authorities, and in terms of official national statistics he may be earning less than a dollar a day, a very poor man!)

India earns lots of foreign exchange through NRI's (Non resident Indians) who send money home. We also have a unique local emerging class of consumer market of RNI's (Resident Non Indians) or the aspiring "green card wallas" who think that they are in India only temporarily, and awaiting their immediate opportunity to migrate, but try hard to emulate American lifestyle in India.

Somebody thought that India's belief in Astrology will significantly diminish, thanks to the computer and internet age. Welcome to India which today offers computerized horoscopes and predictions that are accessible through the web.

In short, there is no single India. Multinationals, instead of asking what their global strategies would yield in India, should be asking themselves what strategies they should be specifically adopting for India.

If, Force = Mass X Acceleration, even if India is moving slowly, its massive mass makes her a formidable global force, no marketer can afford to ignore. This book is an ideal guide to understand and tap this global force.

The title of my review is based on a recent Bollywood movie "Chak de India" meaning, "Go for it -India". As Indians know better, "We are like that only".

Professor, thank you for this wonderful book.

This is quite a remarkable book. The author methodically works through a confusing maze of data to present an understandable -- and practical -- summary of the current state of the Indian consumer. She deftly weaves hard and soft data, neither of which are complete without the other. I would recommend this book as the singular must read for any international consumer products or retailing professional trying to understand India.

This is a fantastic anthology of women's writings across a broad spectrum of Indian history - well chosen and edited, with an engaging and thoughtful introductory essay. I assign this book to provide some of the primary documents for my undergraduate Gender in South Asia course. Students, in particular, will find the text clear and easy to use. The only drawbacks of the work are the near absence of writings representing the Mughal period, the 18th century, and the early 19th century, but this is partly because women's writings from this period are difficult to locate or (and this is perhaps the greatest problem) pinned down in obscure books and journal articles by copyright restrictions. Nevertheless, this anthology will not disappoint, and is well worth the cost, providing excellent breadth of material and value for money.

This book was a major find for me, since I'm Indian-American and most fiction I read in college was by white male American and European authors. It's great to have a book like this one and its companion volume. Many of the pieces have never before been translated into English. For example, there is a version of the Ramayana, one of the major Indian epics, written by a Telugu woman, parts of which are translated here.

Women Writing in India is great for curling up with in the evenings, and is a wonderful resource (the ONLY resource, as far as I can tell) for Indian women writers through the ages. Buy it now!

I have ordered these books because I found them at a house I was visiting in Austin. An Indian couple generously invited me into their home to see these books after they found out I was interested in women's history. I was particularly impressed with the writings of the woman, Tarabai. She wrote a feminist treatise in 1873, excerpted in this anthology, which reminds me of a poem, Hombres Necios, written by Sor Juana Ines de la Cruz in the seventeenth century. It also called to mind the work by Matilda Joslyn Gage in the U.S. a few years later, 1893--Woman, Church and State. Tarabai's words are so brilliant and inspiring. Fantastic! Our women's movement has a much longer history and a more global representation than I ever learned about in any of my schooling.

Virginia Woolf created the persona of Shakespeare's sister - an equally talented writer whose creativity was stifled under the rigid Elizabethan society. Her Indian counterpart could be called Tagore's sister. Actually, Rabindranath Tagore did have an older sister, Swarnakumari Devi, who became an accomplished writer and journalist in her lifetime. However, rather than being patronized so often, had she received the same encouragement and support as her younger brother, she may have reached an equivalent level of international acclaim today. Editors Tharu and Lalita's anthology is an excellent collection of works by women who throughout Indian history have rarely been encouraged express themselves. Male critics have often ignored women's writing or have been condescending. Until the 20th century, female literacy in India has seldom been advocated. This book captures the development of women as writers in India, from early 6th century Buddhist nuns to the social reformers of the 20th century. Devotional writing provided a safe outlet for the Indian woman, and the bhakti (devotion) movement began in south India in the 8th century, and moved north through Maharastra, Gujarat and Rajasthan by the 16th century. A bhakti poet could express her feelings under the guise of religion, surpassing caste and gender barriers. For example, romanticism and eroticism is acceptable through the lovers Lord Krishna and Radha. Another acceptable method was to invoke the inspiration of Krishna, as Tarigonda Venkamamba (19th century Telugu) did before she imagined Lord Vishnu as her husband. A woman of a low caste, normally forbidden to read the scriptures, could create her own religious songs by attributing it to divine inspiration. Atukuri Molla, from a Telugu artisan caste in the early 16th century, actually revised the Hindu epic, Ramayana. She produced 138 slokas (verses) in six sections within five days, and Molla Ramayanam depicts the story from Sita's point of view. Like most women writers, she was apologetic about herself, "I am no scholar . . . " and said divine powers had given her this voice. A particular mark of the bhakti writer is the ankita - the author's name embedded in the text. An example is Mirabai, a 16th century Gujarati and Hindi writer, whose songs and poems are legendary today. *"Mira is the servant of her beloved Giridhar (Krishna) And she cares nothing that people mock her." (p. 93) Although there are no reliable manuscripts, Mirabai's songs have survived thanks to their lyrics and strong rhythm. Tharu and Lalita have definitely broadened the scope of women's writing in India by embracing the folk song. India has a rich oral tradition of singing at weddings, lullabies, and during house and field work. There is also a stronger collection of songs about with intense statements about childbirth and mistreatment by in-laws and husbands. In this collection, the readers can witness the centuries of oppression, as told by the women in their own words. Rassundari Devi (19th century Bengal) wrote of her own life -- weeping as child bride, bearing and raising eleven children, running a household on an empty stomach at times, and secretly learning to read behind her kitchen stove. She writes: *"I kept the sheet in my left hand while I did the cooking and glanced at it through the sari, which was drawn over my face . . . Wasn't it a matter to be regretted, that I had to go through all this humiliation just because I was a woman? Shut up like a thief, even trying to learn was considered an offense . . . the little that I have learned is only because God did me the favor" (p. 202) These women struggled for a voice within their own households - confronting forced marriages, abuse and neglect by husbands and in laws, the denial of education and the ostracization of widows. There is an especially moving personal and anonymous account of the dehumanizing treatment of widows in the 19th century. If she only knew that a hundred years later, her words had survived. One of the most insightful stories was written by Rokeya Sakhawat Hossain (19th/20th century Bengali) whose essays on the rights of women have been compared to English feminist Mary Wollstonecraft. In "Sultana's Dream," she envisions a society in which men are restricted to the murdana (men's quarters), while women are free to rule the country, and excel in science and politics. She sharply and logically details the women's acquisition of power and how they utilized it to create a utopic society. This dialogue is indicative of Rokeya's wit: *"[Men's] brains are bigger and heavier than women's. Are they not?" "Yes, but what of that? An elephant also has got a bigger and heavier brain than a man has. Yet men can enchain elephants and employ them according their own wishes."(p. 347) There are 140 women writers from 13 languages in this collection and every one has a singular story deserving to be told. Many pieces have been unearthed for the first time, while others are now translated into English. This collection is most likely available at university bookstores.

This is the "standard introductory textbook" that is also a true joy to read for any layman who wants some accurate information on early India. At the time the book was first published (1954), Professor Basham was teaching at the School of Oriental and African Studies of the University of London.Later he moved to the chair of Asian Civilisation, at the Australian National University, Canberra. His book remains a perennial despite his passing.

This is a classic work on pre-Muslim Indian history. The author's scholarship is evident on every page. While the preface specifically states that the book is intended mainly for a Western audience, South Asians especially should find this book salutary reading--it is an account of their history that is both objective and respectful, a healthy contrast to the unscientific views of history that are often put forth by right-wing politicians in India and Pakistan. The book is a little dated when it talks about the Indus valley civilization.

This Book is Great. Every page of it makes very insightful and intresting reading. It can hardly be bettered in the Subject its dealing with. But, I guess he may not be wholly impartial in his assessments and retains i guess some "Mlechha" attitude. I know the authors reputation and this might appear silly but at a few places he makes some sweeping statements which appear to be made without much proof.

Following are some such sweeping statements.

1. Comparing vedic culture to a culture that bears a generic likeness to that of 'Beowulf' who were semi-barbarians.

2.'and was somehow less advanced than that depicted in the Iliad.

3."BUT IN GENERAL THE MUSLIMS WERE REASONABLY TOLERANT "
Its tough to find any scholar agreeing with this view point. This is almost exclusively of AL BASHAM.

Lot more like this but believe me!.

Bashams scholarship is without peer, he is as comfortable translating tamil as he is in sanskrit, talks about vedic, jain and buddhist ideas with equal flair, passion and clarity.

The book presents ancient India; an idllyic society in an intellectual pursuit unparalled in any society made possible by a liberal and benign social and political environment.

His understanding of philosophy, religion, language and culture (art and prose) is just a pleasure. I am amazed to see the breadth in one person.

His timeline of history and how (only)Indian society has absorbed wave after wave or outsider and make them one in a melting pot is illuminating.

If you are intersted in understading Hindu's(or India); it's a must read, there is nothing as clearly written for an english reader as this.

For anyone who loves the art of photography and portraiture, adventure travel, or remote and ancient cultures, this book is a treasure. It contains haunting, sublime portraits of people of China, Tibet, Bhutan, and Ladakh: laughing children, wise elders, rakish young men, monks, families, laborers, and women, old and young, at work or dressed in ceremonial finery. The portraits were not taken in a studio, and the architecture of their settings -- monasteries, villages, shops, and streets -- are as intriguing as the subjects themselves.

The poignancy and beauty of these portraits lies not only in their technical and artistic excellence, but also in their deft blending of contrasts: the exotic and the familiar, the ancient and the modern, the distinctly Asian, and the rare Western or perhaps global artifacts of our modern culture.

A World Away merits one's attention again and again, as the portraits yield evocative details and depth of meaning with each viewing. This collection is a compassionate and eloquent account of the people encountered during the artist's Asian travels. It would make an elegant gift, and, since the book's impact is visual rather than verbal, the recipient need not speak English to enjoy it.

Larry Snider's book is filled with beautiful, sensitive photographs. I have seen Snider's works before, and it is a great pleasure to be able to "visit" them as often as I like by simply owning this volume.

A thoughtfully engaging and beautifully produced monograph which details the artist's travels thoughout Asia. It is no wonder the artist's work is in so many musuems and has been the subject of numerous exhibits.

A World Away is a stunning collection of portraits that displays Snider's insight into the ancient cultures of his subjects as well as his technical excellence. Through these beautiful black and white photographs, the reader is transported to the remotest corners of Asia to glimpse lives virtually untouched by Western culture. Snider reveals the simple dignity and endurance of these people, and his book offers a rare window on their world.

State of the art review of the techniques for dealing with chronic and acute pain. Clear, consise, yet thorough examinations of the various treatments for acute and chronic pain. Extensively annotated so that you can dig deeper. Richard Patt is a doctor who rises to the level of physician unlike a major sector of the medical community which seems more concerned with their real estate investments than their patients. Twenty years from now the treatments advocated in this guide will be "best practices" for everyone who suffers physical pain not just for the rich, the lucky, and the committed as the vast majority of pain management is today.

This book was enormously valuable to me in helping my father through his final illness. My deepest thanks to the authors and the publisher!

Readers should know that the second author of this valuable text can no longer be reached at M.D. Anderson Cancer Center, and is best reached at "RPatt@cancerpain.org."

Thanks you & best wishes,

RP

"You Don't Have to Suffer" is one of the most helpful, honest, clearly written books on the management of long-term, severe pain that I have ever read. Every cancer patient who has or fears having pain needs to own and read this book. It is also appropriate and helpful for people with severely painful, progressive conditions like endometriosis, sickle-cell disease, lupus, or any painful condition that is being treated with narcotic medications.

The clear and thorough writing in this book helped me to understand the difference between drug tollerance and drug addiction, to know why my doctors were uncomfortable prescribing appropriately strong medication, and gave me the ammunition and courage I needed to go to a pain clinic and get treatment to control my pain and allow me to live my life.

The title character, Younguncle, is endearing, benevolent and completely, unconventionally brilliant. It is rare to find a book that is truly fascinating to all ages. My five year old devours each word as I delight in reading it again and again. Singh's words dance and entrance as the stories demonstrate that the world can be made to be a better place. A most enchanting book.

Ursula LeGuin said of YOUNGUNCLE COMES TO TOWN, "Anyone who reads this book will be perfectly happy." It's true. It's a glorious children's book that adults can read and enjoy, where the good people win and the bad people get exactly what they deserve, told with a deceptive gentleness and set in an India that perhaps exists nowhere but in the world of Vandana Singh. Also a prizewinning adult writer, Vandana Singh has a storytelling voice that can be compared with T.H. White in its down-to-earth kindness and its respect for the fantastic nature of the world.

There's a second book, so far published only in India, that will come out here if this one does well. So I'm giving it to EVERYONE for the holidays.

This is a very funny book with a wonderful plot. It is actually several short stories that together make a bigger plot! This is a great book!

Young reader books. Bane of my existence. Light of my life. Sometimes I swear that half my life is spent relentlessly tracking down worthy early chapter books for those kids who still need large fonts and plenty of pictures with their stories. In the year 2006 I've managed to locate two worthy early chapter books for the kiddies. One is "Roxie and the Hooligans" by Phyllis Reynolds Naylor. The other is the so far ignored "Younguncle Comes To Town" by Vandana Singh. Now for years I've been complaining to friends, family, and blogosphere alike that there are far too few Indian children's books brought to America. For crying out loud, they're already going to be in English! How hard is it to bring in some literature from another culture? And now it's as if Viking Children's Books has heard my plea. Straight from India (though written by a resident of Massachusetts who was born in Delhi) comes the first adventure of Younguncle. He can't hold down a job. He was kidnapped by monkeys as a child. And he hasn't an American equivalent anywhere that I can find.

Sarita, Ravi, and their little baby sister are just thrilled. Their crazy relative Younguncle (everyone has forgotten his real name) is coming to live with them for the very first time. Younguncle is their father's youngest brother and he's like nobody they've ever met. He's incredibly intelligent, sweet, good with kids, and afraid of settling down in any way. Once he moves in with the family, everyone in the village gets to know and love him. Of course, he can't stay in any one job for any amount of time. It isn't that he doesn't enjoy his work. He enjoys it way too much. He scares off customers with his intense adoration of car repair, sewing, and train timetables. At the same time, he manages to get mixed up in all kinds of trouble. There's his constant battle with the family baby who is intent on devouring one of his shirts. He manages to rescue his uncle's prize-winning horse from rich and powerful schemers. He employs some naughty monkeys in the search for a beloved village cow. By and large, if there's a mystery to be solved or an adventure to be had, Younguncle is on it. This is modern day India as few American kids have ever seen it before (and will ever see it again, for that matter).

The review of this title in Booklist was more than a little harsh, by the way. In it, the reviewer states, "The chief charm of these low-key stories, for American readers, is in their introduction to Indian culture, family life, lore, and legend". I respectfully disagree. Not about how well the book introduces Indian culture, mind you. You are certainly not going to find a book in America that talks about that particular country with a narrative that's half as light-hearted and easy going as this one. And certainly not for this reading level. Keep your "Blue Jasmine"s. I'm sticking with "Younguncle". But for Booklist to say that this is the chief charm of the title is a bit disingenuous. Humor is hard. Drama is simple (see the aforementioned "Blue Jasmine" which is very good but...). So the fact that Singh's book is as honestly amusing as it is no small feat. Singh works in subtle jokes alongside wonderful vocabulary words (as in a sentence about mangoes that reads that they were, "large, golden, luscious, and ambrosial, enough to inspire poetry in the most prosaic soul"). The slapstick scenes are funny without getting gross. The funny stuff is honestly funny.

Actually, you know what book this reminded me for quite some time? "Mr. Popper's Penguins" by Richard Atwater. The reading level and the good-natured animal-inspired insanity just struck a similar tone with me. On the other hand, Younguncle himself views the world in a particularly Pippi Longstockingish way. You wouldn't be surprised in the least to find him living with a horse or crashing a tea party (which he essentially does when he wants to break up his sister's arranged marriage). Not every book to hit bookshelves gets a blurb from Ursula Le Guin. This one did. And not every early chapter book is going to talk about a culture outside of America with as much charm, verve, and honest-to-goodness down-to-earth storytelling as, "Younguncle Comes To Town". The second book in this series is already out in India. Let's encourage Viking to bring it stateside as well by giving this first novel a shot. Fine fine reading.

I just made the Egg and Lentil Curry; I have no words to describe how good it is! The recipes in this book are all easy to read and VERY easy to eat! Some of the spices I can only get at my local natural foods store, but since that's where I shop anyway, it's not a big deal. I'm a vegetarian and have found that Indian food is one of the easiest types of food that will accomodate my needs. Although not all of these recipes are vegetarian, the ones that aren't make it easy to substitute tofu or beans or veggies or whatever you want. I HIGHLY recommend this book!

The curry recipes in this book are simply exquisite. My favorite is the Tikka masala, which is a rich and creamy suace with a little bite. My fiance was absolutely blown away by it and asked me to cook it twice in the same week. If you have a food processor and a store near you, these recipes will all be easy to prepare. This is one of my two cooking bibles along with Thai Home Cooking by Robert Carmack. If you have any inclination of making Indian curries, and want to do so as good or better than a gourmet chef, this is the perfect book for you.

I've always been a fan of curries, but have never been able to cook a really good curry. I've had this book for two years now and can say that since using it I've never had a failure.

The recipes are very clearly laid out and easy to follow. The instructions and ingredients are sufficient without being over done. The book is extremely well illustrated with many bright and attractive photos of ingredients, cooking steps and finished meals.

As for the acid test. The food tastes and looks great. I am now asked to cook curries by friends and family, and have had several requests for recipes. This book is now my favorite cooking book, and I believe should be on the shelves of any would be curry cook.

I recommend it highly

Unscrupulous wastrel (and moma's boy), trysts with the wrong maidens and consequently must flee mid 19th century Holland for the wonder and wealth of the Far East. Author has a wonderful sense of place, invoking the taste and smells of the period, delighting in plot twists, daring escapes, flim flams and danger while providing an insightful travelogue. Not simply a ribald send up of the genre, but an affectionate tribute worthy of Stevenson, Defoe and Dumas. In flavor, comparable to Flashman saga

KB at his best! The Mordecai Books could only give a reader the slightest inclination of the delights of ATTIC (All The Tea In China) - a fantastic romp (no other word will do) round the globe and human conditions!

A must read for any sporting young man!

Bonfiglioli is at his best in ALL THE TEA IN CHINA . It is a satire of the English which employs an historical perspective in a unique way. The narration employs social history using the form of a patriarch's memoir to his descendants. Full of admonitions and asides about inheritance, or the lack thereof, Bonfiglioli raises the non sequitor to an art form and re-creates the world of 19th century England and its mercantile destiny. His sense of character, the pacing of his narrative, all make for wonderful reading. In fact, one can read him too fast- it is necessary to re read to fully appreciate his humour and insights. And re-reading is perhaps more rewarding than one's first impression of this original writer. This is a book which proves hard bindings aren't obsolete .

This book gives a concise biography of Amy's life, yet is written in a way to draw the reader into the circumstances and time in which Amy lived. I gained a great admiration for Amy. She truly lived out her love for the Lord and the Indian people.

This book opened my eyes to see the truth of the children in India. It broke my heart for these children, but I loved hearing the story of Amy's dedication to these children and how she changed thier lives. It encouraged me to see how God worked in the situations that she was in.

A very good approach to the suffering of children in India. It Was well written. Is a very good example of the power of prayer and how people need Jesus

This book has provided me with a good solid overview and a list of further resource material.

This is a must-read book for US servicemen given the coming conflict in Afghanistan that provides important information about our likely Afghan opponents and the lessons learnt over the decades by the Brits. The lessons learnt then have relevance still today and the book should appear on officer and NCO required reading lists.

This is an informative, well-written and impressively researched account of how British and Indian units fought on the North-West Frontier of India for nearly a 100 years. Fighting against the Pathan tribes became almost a way of life for imperial troops during repeated skirmishes and major campaigns in the period covered by the book. It effectively combines detailed and lively accounts of important battles with analysis of how the military prepared itself for this very specialised form of unconventional warfare.

Moreman provides a wealth of new information about frontier fighting and a detailed bibliography that makes it a must for all interested in British imperial military history. I thoroughly recommend it other readers.