Business Books

If the "customer is always right," the next question is, "Why do so many customers stop doing business with companies?" The answer is, "bad service." Customers refuse to buy from companies that render unsatisfactory service and ignore their complaints. Sadly, managers usually sound the alarm and demand new customer service initiatives only after the customers have fled. Author Jeanne Bliss, a veteran chief customer service officer, tries to explain the problem and to suggest ways to correct it. She offers so many detailed trees - in the form of questionnaires, bullet points, details and checklists - that you risk losing sight of the practical forest: the motives and methods for implementing better customer service. There is valuable information here, even if it is a bit shaded. For this reason, we particularly liked her clear, helpful and revealing chapter of first-hand stories from the field of customer service.

Jeanne writes a book for now on a role that too many people will say is before it's time. It is always about the client and yet organizationally no one puts enough emphasis on the client voice within organizations. Jeanne clearly shows her battle field experience in helping those that embrace the client, get input, direction and organizational buy-in to doing what is right for the client and thus the firm without being shot as the messenger.

Jeanne Bliss' book, Chief Customer Officer, is a "must have" for any business that wants to pay more than "lip service" to customer retention. There are great examples throughout from someone who obviously has been in the trenches. This is a fun book to read, not some academic tome doomed to gather dust in a dark recess. Get it, read it, and share it with others in your organization.

Not that I have an opinion.

Jeanne Bliss has done a fantastic job of breaking down the challenge of actually "walking the walk" of a customer centric organization in a book that is informative, thought provoking and easy to read. Her concepts are spot on, based on real life experience during her very successful career. I highly recommend this book!

Jeanne Bliss articulates not only the importance of putting customers at the center of your business, but conveys the challenges that prevent most companies from successfully delivering great customer experiences. The real-world techniques she introduces are essential reading for senior executives aiming to succeed by improving the delivered customer experience.

If you are a seasoned sales person/manager who knows the pain of too many Nos or no answer proposals, this is your book. This is a fitting up to date replacement for the New Solution Selling. Marx has been there, dione that and got all the T-shirts,. It is a pure sales book which happily ignores completely the need for nurturing etc. But for pure in the trenches, gut feel selling this is the book. I took a while to read it as the title put me off. But boy was I was mistaken. Marx could have been listening in on many Rocket Builders consults wrto sales and the buyer's journey. He is so bang on. Some insights:

* The salesperson gains power by empowering the buyer.
* Selling is tough but so is buying today.
* Your prospects want to buy, why would you be invited.
* Contracting is essential to set and maintain buyer expectations.
* What is the buyer doing to move the sale forward?
* Use half baked/straw man ideas before you present the maximum idea
* Use progress reports to show how far you have come
* A critical path details where you are going.
* There is no correlation between a rapid turnaround of a proposal and a good sale. None.

This is a salesman's/manager's must buy book.

Its been a good reading so far. Interesting points of view. I'll keep reading it for sure.

I can't speak for every industry but it's dead on for the media industry. When we look at the diminishing number of clients or prospects that have a solid respect for what we do, many of the answers (the little things) are in this book.

I don't hide the fact that I go against the grain in my search to improve procedures and systems to super serve clients while strengthening a company's bottom line. In that quest, a book called, "Close Like The Pros" by Steve Marx, had an impact on me. It's the closest strategy that I have found to date that I totally agree with in terms of real and realistic sales. "Close Like The Pros" is not a sales style, but rather a sales strategy for sales professionals who already understand why and how you should focus on customer needs. The book explains that providing the focus, power, and direction for the sale are important points to make during the sale. Oftentimes, management forces their own sales style on other members of their team and loses focus of the common goals to fill the client's needs while generating revenue for your company.

It's clear that Steve Marx has a sales training company because he provides a useful resource for the employee-focused manager. Those who live by partnership creation realize that it takes a great deal of work to provide that training and teach that skill to others. As an effective tool for the sales staff you want to educate and inspire, "Close Like the Pros" tells it like it is with clear, easy-to-follow examples. The book also includes easy and precise "how-to's" and encourages the exploration of the sales process in steps that permit growth. For the sales person who welcomes the opportunity to become even better, and for the manager who would appreciate an effective format for addressing the subject with new life, "Close Like the Pros" sets the stage for discussion in an active and energetic manner. I don't think there's any doubt that interactive selling is effective - "Close Like the Pros" will boost your own enthusiasm and renew your skills, whether you manage a staff of sales individuals or sell directly yourself. I've heard it said that 90% of all jobs are sales in one way or another. This book benefits people in every field because the ability to interact, to sell our product, or ourselves, is part of life as we know it.

Planguage is a word and concept that combines Planning and LANGUAGE and is rooted in the author's experience since 1960. The core tenant of Competitive Engineering is that well structured specifications have a dramatic cost reduction over down-stream error correction. The defect prevention process (DPP) is used to clean up early stages specs, or preferably measure defects and motivate lower defect injection, in specifications and the attendant issues instead of relying solely on defect detection andcorrection once actual development has begun. Competitive Engineering provides focus and skills to dramatically increase how productive many of us have been in the past.

The centrality of quality specifications means significant gains for the broadest spectrum of stake-holders who stand to win with the System Of Interest (SOI). Take this specification as an example to clean up:

"The new system will use Foo language running on OS Bar and ensure top industry quality response time on web requests."

People in the field have seen specs like these. Hopefully you aren't writing them. There are what Gilb classifies as "Major defects" in this spec. Which web requests, the front page or all of them pulling from the various databases? Can the old system be incrementally upgraded instead of an entirely new development environment? Why use Foo and Bar if something else gets the job done better, faster, and with less resource utilization? Just how fast is "fast", anyway?

In Competitive Engineering you're told to get measureable quality requirements, record who requested that requirement, and exactly what "success" is defined as. That allows you to go back to the requester with notes such as "If we use OS Baz we'll get a 27% increase in CPU performance" and let them make a decision or escalate to the project funder. You're also encouraged to weed out "design constraints"; at least out of the mandatated and into the labelled area "Design Constraint". Wouldn't it be great if you got a specification that let you design the best you could without technical input from someone that can't use a web-browser?

See if you can understand my re-write of the above spec into Planguage.

Response Time on Front Page of Company Website.

Type: Performance Requirement
Version: 1.2
Status: Draft
Owner: F. Flintstone

Stakeholders: Marketing, Server Support, Corporate Intelligence, ,

Ambition: The front page of the corporate website should respond fast enough to keep the viewer's attention.

Description: Marketing research indicates the typical business website viewer makes an opinion on the website, and thus the company, within 20 seconds. Our corporate site pulls data from three different databases and a sizeable image library, taking an average of 26.87 seconds on a home DSL/Cable modem equivalent network. Marketing advantage can be gained if we can grab viewer attention noticibly faster than our two nearest competitors who average 23.43 and 26.09 seconds, respectively.

Vision: Enough accurate information provided quickly enough to keep the customer on our site.

Scale: Time, in Seconds, to a complete front page load on the equivalent of a 250K network connection.

Past [Front page, 1 Apr 07]: 26.87 seconds

Goal [1 November 07]: 19 seconds <- Marketing Director: BR

Stretch: 15 seconds

Wish: 9 seconds

Design Constraint: Supportability <- Server Support Manager WF Must utilize .

Design Constraint: Security <- Corporate Intelligence BB Must meet .

------------------------ end of spec example --------------------

Probably the only thing that might confuse you about that specification is the use of text within "<...>". Planguage uses that to denote a "fuzzy requirement"; something that is defined but not with the concreteness you'd like. In this example, however, it would be relatively simple to query B. Rubble for the specific guidelines her team seeks to enforce. The use of fuzzy requirements also allows for change over time; more OS versions may become supported while others are obsolete.

When I read part of an electronic copy of the text I had a problem. My antiquated home printer could not print it and if I used the work printer I view the output as a possession of my employer. The book is written as part instruction, part reference manual; I bought my own copy because I know I'm going to use it for the next few years and several employers.

This is one the books which has caused a great impression on me. It helps to get away from high-level, gut-feeling, fuzzy goals and descriptions to very concrete targets, unambiguous requirements and rational decisions. This strikes a chord at the heart of systems design and architecture, which consists in maximizing a set of business goals with limited resources (time, budget, personnel). I highly recommend it.

Building software systems is not easy, this book can help you to do a better job.

In a period where the trend is to follow agile approaches with condensed guidance (see the 12 principles of the Agile Manifesto for instance), it could seem strange to publish a book on software development with more than 500 dense pages. You should however not be frightened by this book. Beneath the size and the structured form lies an approach based on practical experience that incorporates change and flexibility without abandoning the quest for precision and delivering value.

The main concept of Competitive Engineering is Planguage, a word created mixing plan and language. Communication is the basis for working together. This is why Tom Gilb emphasises first the creation of a common vocabulary. He states that his glossary could be considered as the best contribution of this book. Beneath the definition of a common language, for me the "hidden agenda" of the book is to help us to think... further. The common language is only a tool that helps us express our thoughts more precisely and completely.

Fortunately for us, Tom Gilb didn't only write a dictionary of system engineering. A large part of the book is devoted to the activities of system engineering and project management. Based on Planguage, Gilb gives us a framework to elicit clearer requirements. He emphasises a measurable vision ("bad numbers beat good words") and presents tools to achieve this objective. He also helps us separate requirements from design. He devotes an entire chapter to quality control. Finally, there is a presentation of the techniques of evolutionary project management that supports incremental development based on the priority and impact techniques described in previous parts of the book.

In every chapter you will find examples and case studies that help to visualise how the concepts translate into practice. There is also an "additional ideas" part that presents material for further thinking. Beneath the seriousness of the topic, Gilb also manage to place some lighter parts and you will find how to compare seriously apples with oranges.

At the end, your realise that you have a book where process is not opposed to people, structure is not opposed to flexibility, precision is not opposed to allowing change, documentation is not opposed to active refinement, Gilb's proposed solution is not opposed to customisation for your needs. It is just a book that gives you new inspiration to deliver better software solutions to your customer.

If you are interested in software process improvement, you can read this book from the beginning and find practical material to examine your current practices with a different vision. If you are a lonesome project manager or developer, you could begin by just using the index to get Gilb's view on your current activity or problem. Be cautious, because there are many chances that you will be tempted to read more material ;o)

After reading this book, I browsed again my old copy of "Principles of Software Engineering" that I bought when it was published in 1988. I saw that many ideas from "Competitive Engineering" were already presented in this book. Tom Gilb just applied to his ideas the same concepts he proposes for system engineering. He refined, expanded and structured them to get a better product. The printing industry has just prevented evolutionary delivery, but you can bet that he will find a way to include this in the future.

My interest in the topic of competitive engineering (CE) was piqued several years ago when I heard very favorable comments about Tom Gilb's tutorial on that subject at the INCOSE 2002 Symposium in Las Vegas.

The book's subtitle is "A Handbook for Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage". The term "Planguage" is central to an understanding of the book. Planguage, which is derived from a union of "plan" and "language", is the methodology for implementing CE. Much of the book is devoted to describing the generalized processes, rules, and vocabulary of Planguage. Tom notes, "Planguage should be viewed as a powerful way to develop and implement strategies that will help your projects to deliver the required competitive results." Fundamentally, the book presents a new take on best practices in systems engineering and management.

The book is useful on several levels. For organizations without a formal or documented process, tailoring of Planguage would jump start the process at a high level of maturity. For organizations that have achieved CMMI level 3 status, Planguage by itself is not as useful. However, many of the ideas of CE-the Planguage methods-are worth considering for enhancement of existing organizational processes. Tom states that CE is "about technological management, risk control, and breakthrough improvement in complex business systems, projects, and processes." CE is a believable approach for delivering complex projects on time and within budget.

The book passed my value-added test, when I realized that I was photocopying several pages for future reference, to be part of my "toolkit" of helpful tips and techniques. I particularly enjoyed reading the 10 often witty, summary principles in each chapter. Two examples are:

* The Principle of `Storage of Wisdom': "If your people are not all experienced or geniuses, You need to store their hard-earned wisdom in your defined process. Capture wisdom for reuse, Fail to write it, that's abuse!"

* The Principle of `The early bird catches the worm': "Your customers will be happier with an early long-term stream of their priority improvements, than years of promises, culminating in late disaster."

About 30% of the book is the Planguage Concept Glossary, which Tom views as a central contribution of the book. I focused my attention on the other, more interesting, parts of the book, which describe the main CE/Planguage methods of Requirement Specification (RS), Design Engineering (DE), Impact Estimation (IE), Specification Quality Control (SQC), and Evolutionary Project Management (EVO, also known as Evo). RS describes an approach for identifying all types of requirements while avoiding ambiguity and also planning for change. Functional and performance requirements are distinguished. DE deals with identifying, choosing, and prioritizing the order in which design ideas are implemented and delivered. In conjunction with Evo, DE selects the design ideas most likely to provide a significant benefit for early delivery.

SQC is an eminently practical approach for evaluating the quality of any technical document via sampling measurements. An hour of SQC early in a project can save almost 10 hours of rework. SQC also provides a means to assess the success of process improvement efforts. IE provides a realistic method for evaluating-in quantitative terms-the effectiveness of designs in meeting both the requirements, especially critical performance attributes, and the resource budgets.

Evo focuses on early, frequent delivery of project results via a series of high-value, small evolutionary steps. An ideal Evo approach would divide the project into a series of cycles. Each cycle would consume 2-5% of the total financial budget and 2-5% of the total project time-while delivering some measurable, required results to the stakeholders. The next cycle is selected to deliver the best stakeholder value for its cost (highest ratio of value to cost, or highest ratio of performance to cost). Although an ideal approach can't always be realized, Tom provides some convincing examples to argue that there is always a solution to making a project evolutionary (small steps with critical deliveries first).

Perseverance pays off with Competitive Engineering. The book is not a quick read, which Tom acknowledges. You have to carefully study some of the pages to understand the concepts being presented. The reward occurs when you glean the nuggets of wisdom from the numerous practical examples, case studies, and Planguage examples. Tom's way of presenting the CE concepts makes the book a useful addition to the systems engineer's library.

David has written a great book for those like myself who need a little hand-holding.

He is also an engaging and helpful speaker for your writing group. He came to a Redwood Writers meeting last fall and gave generously of his time and expertise.

This book was helpful with sparking new ideas. It provided a well-rounded description of publishing, the interaction of distributors with sales reps, bookstores, chains, special sales, etc. It one thing it didn't really provide, at least not enough to my liking, was a detailed description of what goes into a press kit, how to write a press release, etc. If I gave this book to an entry-level person in publishing, I would feel like they need another resource to show them how to write a press release and marketing copy, how to put together a press kit, etc.

Basic book marketing information from a man who has thirty years experience in publishing and marketing. Gives you all the strategies you need to promote your book and gain results. The chapter entitled Book Publicity Basics is very informative - in this chapter he points out an interesting thought to keep in mind, "There are so many media outlets - both general and specialized - that almost every book and author can attract some attention."

Rene' Jackson RN BSN MS
Co-author with Alberto Righi MD
The Death of Mammography
Caveat Press 2006

The book industry is changing so fast it takes some moxy to even try summarizing publishing, distributing, and marketing tactics, knowing that much of what is written will be somewhat out-of-date by the time the book is published (or shortly thereafter). The Complete Guide to Book Marketing offers a strong foundation of information concerning the more traditional aspects of book distribution and marketing. When read with a companion book, such as Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking (which does just the opposite), the more comprehensive picture is revealed. The importance of a strong foundation cannot be stressed enough and that is where this book shines. Brent Sampson, author of Self-publishing Simplified: Experience Your Publishing Dreams With Outskirts Press

I purchased this book about a year ago as a result of walking the aisles at Barnes & Noble and noticing its beautiful cover and stellar table of contents. At the time I was reading mostly books about how to prepare a business plan, and this book seemed to cover the marketing plan topics I expected to include in a business plan I was hoping to write. I finally got around to reading the book, but I have yet to write the business plan. Oh well.

As of late I have been reading books on how to profitably self publish. The books I have been reading say it's a waste of effort to try to get signed up with a publisher if you are writing nonfiction. They also say not to aim at bookstores as a distribution channel. They say to use the Internet and the Amazon site to sell a self-published book.

This book is clearly dated. It is written for a publishing company executive who promotes her authors' books and tries to make a living selling books the old fashioned way. And the author even admits that the old fashioned way of doing business is not going to last all that much longer. I didn't really see any helpful hints in the book that would be economically feasible for a self-publisher to do to sell her tome.

But the book is well written and informative. And its audience is broader than just publishing company executives. I think anybody who has a consulting or coaching practice would learn a great deal about marketing their practice by reading this book. The author includes solid content on word of mouth marketing, networking, publicity, public relations, and the need for a written business plan and marketing plan. I would have liked the book a lot more if it had not included the material on direct mail, advertising, and serial rights. But that's because I wanted the book to be geared toward self-publishers.

Even if you are interested in self-publishing like me, you will get a lot out of this book regarding how traditional publishing functions. And as I write this review traditional publishing still exists and competes against self-publishers. To win the race you've got to understand your competition. And this book will help a self-publisher plan to win when it comes to selling her books (and marketing her consulting practice). 4 stars!

If a reference to planning events is needed you can't do better than Complete Guide to Successful Event Planning, a pick for planners and public libraries alike. Here's all the basics for planning all kinds of events, from seminars, receptions, weddings, dances, reunions and retreats. From money-saving tips and identifying and reaching target markets to choosing dates and designing events, it covers all aspects from budget to set-up and beyond. A few other guides cover this topic lightly - if you want the depth, Complete Guide to Successful Event Planning is the item of choice.

It is a helpful book for first timers and newcomers. For someone who has been in the field for 6 years it isn't very good. It is just reading the same things over again. I would reccomnd this for anyone just trying to get something togther and not wanting to hire an event planner. The info is good and doesn't miss much. Just do not buy it for a refresher if you have done this time and time again, it won't help

This is a great high level overview of event planning. I am still looking for a reference with more detailed checklists and events of a more civic nature. But it was great to get the accompanying CD to use to start making your own checklists. And a great way to see all the possible areas that could be involved with planning events, especially large ones.

This book is a fount of knowledge. Its simple to read and easy to follow. I thought it would be a person spouting about how great they are and not alot of practical information. But I was wrong. This book is helpful in many ways: for the beginner it provides a practical guideline to get started; for the intermediate planner it provides further ways to improve what they have begun; and for the advanced planner it hones their skills with the latest ideas and information.

For myself as an advanced even planner, it confirms that I am right on track with the trend for event planning. The CD with the forms and such are very useful and easy to customize for each planner or event.

I have already recommended this book to a large organization to use to train other event planners!

Having to plan an event? First time or old pros needing a refresher go no further than this book. Shannon Kilkenny has outdone herself here with step by step instructions and tips to walk you through the whole process of planning and executing even the most difficult event you've ever faced. I found the charts, lists and forms both in the text and the copies on the CD ROM for easy print out to be the most beneficial.

I think the best thing about this book is that you can take away something from reading the whole book cover to cover. But you can also take away information from individual chapters if the whole book doesn't apply to you. The best example of this I can give is that my mother was panicked last week over trying to plan my little sister's 16th birthday. I told mom that while I'd only read this book last week for a friends baby shower that I thought she might want to take a peek at it. When I came over the day before my sister's party to help with setup my mom said that the book had more than paid for itself. It had shown her a much less stressful way to do what she was trying to do. She said that she skipped the chapters aimed at event planners but that a lot of the later chapters helped her immensely in avoiding disaster or over planning for the party. This is a definite read for anyone trying to plan an event from the smallest birthday party to a large banquet or conference.

This book was very useful when I was starting my business. I really like the design of the book it is very cute. I also like the stories and interviews of small business owners. I plan to keep this book as a reference.

This book is amazing, it covers business forms, what to bring at craft fairs, how to name your business, advertising, publicity... you name it! I bought one to share, but I had to have my own it's so valuable. Thanks!

This book was fantastic. It is packed with so much information! It answered every question I had. If you are looking to start your own craft based business you must read this book.

Wow! I had no idea that this book was going to be packed with so much useful information! Ilasco questions some crafty designers already a few years in to their business for some real-world know-how and is full of vital information! I took notes on nearly every page and would recommend this for ANY business newby, even other than crafters! She talks about patents, taxes, payments, and more that can even be applied to the average families' life.

I truly enjoyed this book and it was a fascinating and easy read - I didn't even think of it as being a "business" book!

What a motivator! This book is jam-packed full of good advice for starting up your own art/craft-related business. In the midst of a major DIY and craft movement, this book is just the ticket for anyone who has ever thought, "Hey...I could do that."

As an graduate from a fine arts college, I left school feeling overwhelmed about how to make it on my own. Taxes, laws, startup, recordkeeping -- it was all a blur, too much to handle at the time. But now I have (almost) everything I need in one little handy book. And trust me, I had looked everywhere for a book like this.

The interviews are great offered me the most insight for starting up a business. Much of the marketing advice was pretty common sense to me, but might be helpful for those who have no idea where to start. And of course, the design of the book is wonderful. Pardon me for a moment for focusing on aesthetics, but the rounded corners and simple graphic design is very appealing!

I would actually be interested in seeing another volume of this book that would be entirely about legal issues and recordkeeping -- this is the area where most of my questions are, and Craft, Inc. just grazes the surface of it. It would be awesome to read a simple, no-nonsense guide to business and legal matters, written in the same clear and entertaining style of this book.

i am still reading the book as i write but i can tell you this is a definite
book for your personal library ! the pictures are breath taking ,the info on each crystal is superb covering emotional,physical,healt and methaphysical aspects and applications. excellent book!

This is an excellent reference for crystal collectors, particularly those who are interested in the metaphysical properties of minerals and gemstones.

What makes this book unique is that it incorporates several elements into one volume. Many books that I have encountered describe crystals with the assumption that you know what they look like or they have pictures and geological data but do not describe the use of crystals. This book does all of these things.

There are colored photos and, when possible, more than one version of a crystal is depicted so that you can see what the different forms look like. If you are new to the study of crystals, this is an invaluable resource because it helps you to identify crystals through pictures and through its mineral properties, so if you are a "rock hound" you can still get a lot of benefit from this book.

The only detriment to this book is that it doesn't include more crystals! It covers many of the popular gemstones like amethyst, quartz, hematite, and agate, so you will still get great use out of this book. I only wish it was twice as long so that more minerals could be represented.

I also am also glad that this book is readily available on the internet as it took me a long time to find this book in the bookstore. Though it is spectacular, I haven't seen it in many mainstream bookstores, so when you see it, get it, in case you don't see it again!

I bought a lot of books about crystals and minerals and all of them seemed copy-cat to each other, and a bit out of touch or sometimes too far from where we stand in THIS WORLD. Many of them sound like as if they were "guru" or masters of some kind without case study or their own experience. It is very frustrating the way many authors use certain words such as "psychic" and spiritualism in every page! Michel Gienger's crystal power, healing book is so different from all other authors. His approach to crystal healing is logically explained, easy to understand chemical components of minerals and how and why it works, practical and down to earth, even spiritual part is more based on how the change of our minds can change our lives by the aid of crystals, and not that crystals change our lives automatically. And photos are so beautiful that because of his book and its photos I bought so many crystals and minerals. Thank you Michael!!! I recommend his book to everybody who is interested in crystal power!

If you've ever wonder why crystals and rocks effect you the way they do or if you are confused by all of the books out there that don't tell you how they arrived at what sometimes seems like arbitrary attributes...buy this book. This is a must have for any crystal healing reference library. Not your usual fare. "Crystal Power, Crystal Healing" supplies the missing pieces for working with rocks and crystals effectively. It explores why crystals have the effect they do..from their mineral classification and crystal structure to the actual chemical make-up....and how that effects their spiritual and healing properties.

This appeared along my path for research for a book of my own because it scratched the surface of some topics that no other book even begins to contemplate. This book is thoroughly well researched, full of experiential knowledge, and elevates crystal healing to a new level. It is concise and simple enough for anyone to explore, but it is a great resource especially for the newer breed of crystal co creators that are emerging.

I cannot strongly reccomend this book enough to everyone!

I love this book. It should be required reading for all undergraduate and graduate business students. I'll be looking for Windham's next book.

I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.

Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.

Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.

This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.

i just started (well just INCORPORATED) my catering business. i found this book to be written in an accessible and unintimidating style. Fishman goes to great lengths to give examples, cite external sources for additional information, and generally uncomplicates the IRS jargon. now only if i had read this 6 months ago, i would really be ahead of the game!

This book has the information I have been looking for. It is the most detailed (and clearly written) of any books that I've purchased to help me know what is allowable (and not) as deductions for my small business. Helps in planning as well.
SUPERB!

This book is a must small business owners because it can improve their bottom line. Although it provides fairly good overview of tax deudctions, it should not be used as a comprehensive reference for tax professionals.

The book is a relatively light read in a highly readable format. Each tax deduction has a good overview and a case example to boot. It isn't, however, an answer to complex tax questions which the book willingly acknowledges should be taken to a tax professional. For most business owners, this book should be sufficient for most of the tax deduction questions they may have. This book certainly answered all of mine.

The book provides valuable information on the probability of an IRS audit (don't form sole proprietorship if you want to avoid an audit) and how one can minimize one's chances of an audit.

I read this book after forming a C-Corp in California (using the Nolo guide). Although I am familiar with many biz deductions, this book walks you through many examples of deductions you can take if you plan ahead. I really like the "Day in the Life of..." examples of how you can maximize legal deductions pertaining to mileage. There's an excellent section on home office deductions. My husband, a self-admitted dummy when it comes to expense reports, taxes, etc., picked up the book after I was done, and even he understands the concepts. Already he has found deductions for his sole proprietorship and non-reimbursed employee biz expenses. Great value and so easy to understand. Highly recommend.

Great book. Just one comment. A lot of the text in this book is identical to the text in Tax Deductions for Professionals. You don't need both books; choose one.

If you decide to buy this book take a good deep breath. You should be good enough in algebra, and you should be quite comfortable with some six sigma basics. This book gives a good explanation in TRIZ and in the DFSS algoritm.
The axiomatic design could be better (lack of examples). It is well written.

This is a book with a lot of information. Each chapter can be used as a starting point for a specific six sigma technique. However, this is the worst edited book I have ever read. You can hardly find one page without errors/typos.

While the concept of six-sigma is a very popular one, it is not often that one can find such a comprehensive yet clearly-written volume devoted to the most important topics of six-sigma. A book that contains so much information and not just hot air is especially hard to find. Yang and El-Haik have successfully written one of the most impressive and useful reads I have ever encountered within this field. Especially intriguing and novel concept of TRIZ. A very worthwhile book, in any case.

I have not found such a comprehensive book for design of six sigma. I started using this book for advanced experimental design and taguchi methods, but ended understanding the complete roadmap for design of six sigma. The systems approach allows an enthusiast reader to start anywhere, without having to spend time refering back to earlier chapters. The relatively newer trends as TRIZ and axiomatic design have also been nicely dealt with.
Overall, this is a very nice and easy read book, with excellent and well defined examples. A must for everyone who wants a quick refresher on the design principles of six sigma.

This is an outstanding DFSS book for production development. It contains integrated information and some of which you could hardly find anywhere else, thus with one book in hand, you have all the tools to get to your destination. This is also a easy to read book providing the reader with a solid understanding- Concepts are clearly defined, real world examples/ case studies are fully described and the chapters are well organized. It can serve as a textbook for students/beginners and also can serve as a handbook for experienced engineers.
The title says it all- this is a roadmap for you to find the way correctly and easily. I am reading the book right now, and the book is really beneficial to me.