Business Books

This book is stellar! I highly recommend for anyone in a leadership position or anyone who will one day be.

One of the greatest books on leadership out there. A simple to the point story that teaches skills not taught in most business schools today.

Having read many leadership books, this is one of the best in teaching how to lead with your heart. It's well-written, easy to read, and paints a challenging, yet rewarding picture of leadership that requires devotion and commitment of oneself above and beyond all else.

Have bought 3 of these books for different friends and they have all enjoyed it and passed it on to others.

Based on a friend's recommendation, I began using The Way of the Shepherd as a primer for new leaders in my organization. It uses a very simple construct for teaching-through-storytelling about how to be a "leader" and not a "boss". That construct is tending sheep.

It does not imply at all (as I was concerned about) that all of the front-line employees are rudimenatary herd animals... rather, it calls the leader to a higher level of personal responsibility for the well-being, safety, and activity of the workgroup.

I've read hundreds of leadership and business books over my career - many of which are outstanding - and this is the one I always start a new leader with. It's short, it's easy to read, and it communicates all the right things.

What Is Your Life's Work? by Bill Jensen is more than just advice: it gathers life stories and case histories of those who succeeded in identifying what really matters, using the letters and work diaries of others to mirror reader struggles. While the overall message lies in identifying life purpose, all the advice in What Is Your Life's Work can be directed to business solutions and issues as well as more general life concerns over risk, worth, and achievement. An excellent, cathartic inspiration for change.

What's important about work? What's important about life? What would you tell your kids if you wrote them a letter about what's important, what work and life mean to you?

Bill Jensen is a self-described simpleton dedicated to fighting corporate stupidity. Living a simple life in this complicated world is challenge enough, but this brave soul has committed to an even deeper mission. Cutting through the stupidity, bureaucracy, and politics, you'll discover that corporations are comprised of people. People. Ordinary, heart's-in-the-right-place people. These people have feelings, experiences, perspectives, and stories to tell. They have vital messages to pass on to others.

Jensen has collected those messages. Thousands of them, in the form of letters. Written documentaries from the depths of consciousness of the writers. Some are short, some long. Some deep and profound, others relatively shallow. Each has a message. This book is a collection of samples of the letters Jensen has collected. They are assembled on these pages, not to be read necessarily from cover to cover, but to be selected and absorbed at will. Picking and choosing letters, as the author suggests, is not easy-you'll probably read most of them anyway.

The letters are organized into chapters representing what Jensen calls his Five Discoveries: Finding Yourself, Finding the Lessons to be Learned and the Questions to be Asked, Finding the Choices that Really Matter, Finding the Courage to Choose, and Finding Joy, Serenity, and Fulfillment.

The book concludes with a valuable chapter on getting started with your own understandings and choices. This publication is a learning, a sharing, an inspiration to look more carefully at your own life to see what really matters. Curl up with this book next week-end.

This is not one of those how to feel better about one's self or situation. Nor its instructions on to be better in life. The subject matter is like a brilliant snap shot of all sorts of people from various backgrounds and professions and levels of society. They share some of the most amazing fears, tears, and most of all lesson learned within their experience. there is no good and bad...its just a collection of REAL stories written by real people like u and me!!

get this for sure if u want to feel collected and want to reconcile yourself. I know i pick this up every time i feel lost and hopeless; it doesn't care if u made it or not as far as material is concerned. I had recommended this book to 3 people whom are very well off and yet they too have felt lost in their "supposedly" full lives. I gave this as a gift to another who just started their first job out of college. ItS fantastic stories that move u :)

How often do we define ourselves by our work? How often do we equate who we are in life with our job title: assistant director, associate vice deputy, CEO, chairman, stay-at-home mom, etc.? So many people focus so tightly upon their job description as their identity that they ultimately lose sight of their true self.

WHAT IS YOUR LIFE'S WORK examines what truly matters from a distinctly human perspective. It does so not by dry, formal statements of principles (e.g., the 7-steps, the 10-tenets, the 9-objectives, the 431 value-added theorems . . . you get the picture). Rather, the author offers the wisdom of numerous individuals, precious metals refined in the furnace of everyday existence. The letters and journal entries, selected by Bill Jensen from countless thousands, answer the questions of what really matters in life and how one awakens (or reawakens) the passion in one's soul. The lessons are personal, poignant, and powerful; they are also as unique as are the individual personalities.

In lives of depth and meaning, certain themes emerge: self-respect, integrity, balance, the importance of family, faith, passion, selflessness, and compassion (to name just a few). Mr. Jensen's selections, for the most part, emphasize the transcendence of the individual toward a greater purpose than the accumulation of possessions, or the aggregate of mere activities and accomplishments.

There are two individuals, whose legacies to their children are sadly that of egotistical arrogance and strident selfishness. The reader will quickly recognize these shallow individuals - their stories too are most valuable.

Although a scant 200+ pages, WHAT IS YOUR LIFE'S WORK packs a tremendous wallop, a wonderful wake-up call to those who have languished in a low-level comfort zone, or to those who aspire to a higher place. It is a wonderful series of discoveries to those seeking a life of fulfillment and meaning in those areas that truly matter.

If you've ever wished you had a parent or mentor who would have shared with you what it is that matters most in life, because you've noticed that people who get such mentoring seem to have some kind of natural edge in the world... you're in luck. Bill Jensen's book WHAT IS YOUR LIFE'S WORK contains some of the most powerfully moving written exchanges between people that you are likely ever to find, and these gems of real life stories will set you on fire with their honesty and love. Every counselor, life coach, parent and child can benefit from reading WHAT IS YOUR LIFE'S WORK, as some of the most important life lessons are touched upon in deeply personal ways.

In an age when it's been said that the art of letter writing is dead, this book dares to raise the subject of we can best find a balance between work and the rest of our life. The intense passion conveyed in most of the letters helps bring this subject to life in a way that is sure to help anyone rekindle their own inner fire, and regain a sense of what it is we're all working for that really matters.

This is a powerful book indeed. The facts are there for those willing to check them out. For some people this maybe hard to acknowledge , but Chomsky is writing an account of History that everybody should take a time to read and investigate. In so doing , I am sure that you will have a new understanding of how things are , how the world really works and why.
When you read all those books praising globalization , world free trade and neoliberal economics...take a time and verify...go to the real world...and see what is really happening to the majority of the people...Capitalism is a better system , I'm sure...but some adjustments need to be done to the way the big economies are trying to impose it to the little countries....It is creating more poverty and social unrest..and I am afraid that there will come a time when we are not going to be able to control this...

Dense like lead is dense next to tin, Chomsky's serial revelations of atrocious U.S.A. histories will leave you burdened to suspend belief. If you can read and you are a citizen you will contend with your complicity of the 'us' in U.S.A. These plotted histories(many times not linear by the way)spill you through hundreds of years of stuff you don't think 'we' could do and up into 1992. Instead of pushing the weary citizen reader to the safety of the beach and THE END you will realize it is 2004 and we, the U.S.A. are the same.

If you cannot suspend belief you will bend over dazed, thoughts spinning like an errant compass, by the time you finish a few decimals of the first chapter, let alone if you can possibly fight through the moral exhaustion to reach 288.

If you have heart you will finish. If this is your first Chomsky, 288 will not be the end as the Notes and Bibliography begin and spider into more places to go. This is the densest calorie of writing as behind each thought and twitch you sense the colossus of study behind that tiny notice called a footnote. You will feel that this word 'footnote' should be dismissed as a derogatory description for these 288 moments - they should be called Massivenotes or something.

This is a sorrowful journey that is impossible for rationals to contend with. All i can do afterward is know 'yes, i am American.' I feel as if orphaned and wanting to know who I-Am-We-Us are. And 501 hasn't left me alone.

I happened to be reading this on the anniversary of the Pearl Harbor attacks; on the same day my local paper carried a Mallard Fillmore strip which tried to mock the liberal media by having a stereotypical liberal media commentator intoning, "Today the Japanese Attacked Pearl Harbor. Let's examine how we brought this on ourselves." Amongst many other topics, Chomsky actually does show how we brought Pearl Harbor on ourselves. The "Pacific War" as he calls it was not just an unprovoked act of aggression. The Japanese imperialists, even though (as Chomsky points out) they were every bit as brutal as their white rivals, had an arguably legitimate political goal: that is, they wanted Asia to be ruled by Asians rather than by Europeans.

As others have noted, this is a pwerful, angry and wide-ranging book. As you can see just from the title: "Year 501" refers to the 501st anniversary of Columbus's first voyage, but Chomsky's story ranges all over the globe abd all over history.

If you're like me, you know Chomsky's political works primarily from his extensive collaborations with David Barsamian, which are based on speeches and radio interviews. Chomsky voice is much more fiery when, as he is here, he speaks without Barsamian as a moderator.

Chomsky's Year 501 is another engrossing work from this erudite and learned treasure and scholar. A good place to start is the concluding chapter as it presents an incredible analysis with an astonishing array of facts and figures relating to the domestic American scene and the conditions that have befallen the average U.S. worker. He brings the same studious approach to this area of inquiry as he's done for the last forty years regarding the international arena and linguistics. Along with Michael Parenti's Democracy For the Few, it's simply some of the best work available on this pressing topic. Deindustrialization, increasing underemployment, rising poverty, the increasing gap between the super rich and middle class, and the business community's relentless assault on unions - Chomsky touches on all these issues. He summarizes these developments by writing that the United States is showing the characteristics of a Third World country by becoming a two-tiered society. That the child poverty rate in New York city is approaching forty percent is just one example of the many nuggets of information a reader can garner from Year 501.

Of course the majority of the book covers an incredible amount of ground pertaining to international politics and economics with particular emphasis on Latin America. As always these passages shine with insight and brilliance while being backed up with rigorous documentation and research. Colonization to neo-imperialism are broached along with the two rip off machines known as the International Monetary Fund and World Bank.

Since he's always refused to punk out to mainstream corporate opinion Chomsky's a somewhat cruel reminder to the orthodox pundits and intellectuals of what intellectual responsibility is truly about. The New Yorker recently ran a hit piece against him; this of course demonstrates that he's still pontificating and writing truths the black-tie cocktail party set refuse to countenance. Year 501 follows in the tradition of a long line of Chomsky books that make the establishmentarians a bit uncomfortable.

This is a book by Chomsky that is probably even more scholarly than usual. At least in the way it is written. Chomsky wrote this book on the 500th anniversary in 1992 of the beginnings of the invasion of much of the world of what Adam Smith refered to, in a rather narrow context as "the savage injustice of the Europeans ("revealing himself to be an early practicioner of the crime of 'political correctness,'"Chomsky comments sardonically)". Chomsky begins his survey by analyzing the policies of the major European powers and the United States as they grew to dominate the world. Such policies., he explains, are not the free market doctrines stressed by right wing talk radio hosts, University of Chicago professors and other such bores and frauds but by massive state subsides, huge tarrifs to block foreign competitors, extreme violence and colonial occupation.

Places like India and Bengal (Bangladesh) which were highly advanced industrial societies by the mid-1700's but all of the industries which were superior to their counterparts in Britain were deliberately undermined or simply forced out of existence by the British colonisers. India and Bangladesh became extremely poor, feudal agricultural countries supplying Britain with raw materials and as a captive market for British goods. The latter is a familiar pattern outlined by Chomsky in this book. The West, since World war II, dominated by the U.S., has always sought any way it could to block advanced economic development in the third world. The exceptions to this that Chomsky points to are Japan and its former colonies in Asia who violated all the laws of the free market to create very dynamic, if, of course, very far from perfect economies. The British, noted Chomsky, started to adopt "free trade" as policy as the United States would do later under similar circumstances, around 1846 when they had no competitors in their field but this changed around 1930 when they, along with the Americans, French and Dutch erected high tarrif walls around Japanese exports to their colonies in Asia with which they could not compete, a major factor in staring Japan's wars of conquest.

He examines the U.S. role in the slaugter of half a million people in Indonesia in 1965 as the independent nationalist Sukarno was overthrown and "a staggering mass slaughter of communists and pro-communits." The U.S. media, rejoyced at the massacre of landless peasants and the destruction of the only mass-based political party the communist PKI. General Suharto took power initiating ongoing plunder and exploitaion of Indonesia's resources by Western corporations while engaging in mass murder in the U.S. backed occupation of East Timor and elsewhere. He examines the media reaction to this slaugter and the reaction back in 1990 when this great event was brought up again by Kathy Kadane.

He examines the showcases of capitalism in the third world like Brazil, whose liberal capitalist president Goulart was overthrown in 1964 with U.S. aid by a group of Neo-nazi generals who compiled over the next few decades a truly horrific human rights record but who were praised for producing an "economic miracle" as the population sunk into quite horrific levels of malnourishment and disease and land became ever more concentrated in fewer hands and millions of street children arose in the big cities. And Nicaragua where the massive terrorism, celebrated by the media liberals that Chomsky quotes, brought to force upon the Nicaraguan people a defeat of the Sandanistas in "democratic election" in 1990 (the 1984 election won by the Sandinstas dissapearing into the memory hole). This has predictably resulted in a terrible rise in starvation and disease and drug running and street children and on.

He continues with an in-depth examination of the woes of Haiti and the American and Western efforts to ravage it since 1804, and particularly since 1915 when the U.S. invaded and reestablished virtual slavery, with a U.S. imposed constitution ratified with five percent of the voting public participainting under the U.S. marine bayonets, reversing the ban on foreign ownership of land.

He compares the podering of the unique evil of Japan in being unable to fully face up to their past crimes and the comparable ignoring of things like the hundreds of thousand of tortured victims of U.S. chemical warfare in South Vietname, which occasionally elicits a comment in the science pages of the newspapers about how we are missing a great opportunity to study the effects of dioxin on a control population

Accidental Genius is a quick read, but has a series of ideas that will keep you reading your favorite author (yourself!) for a long time to come.

This book is about using private writing to sharpen your own thinking. This is not a book about written communications. If you're looking for written communications skills, you can't do better than The Pyramid Principle by Barbara Minto - which is considered The Bible among consulting firms.

If you're like me, you would have noticed that your typing fingers have a mind of their own - ideas start forming *after* you've started writing about them. Words starting forming on their own, and before you know it, you have a fully formed idea staring back at you on the computer monitor. This book writes out a few ways you can actually use this writing momentum to your advantage. The writing you would do as a result is meant for your eyes only. Writing in free-form and then reviewing the text makes the ideas present themselves to us in black and white (literally!), allowing us to refine them until they're ready.

I travel on long flights, and have found the approaches in this book extremely useful in clarifying my thinking, and passing time.

How many times have you looked at a new idea or invention and said "I thought of doing that once..." How many times have you forgotten things because you didn't write them down? Answers: lots of times, lots of times.

Now ask yourself "How many good ideas have come to me pure, shining forth with no clutter around them, precisely when I needed them?" The answer is likely to be "Never."

Accidental Genius tries to capitalize on these truisms by suggesting that the mechanism of writing can liberate the mind and allow the good ideas to pour forth - amid lots of debris, even nonsense. "Write fast, as close to the speed of your thinking as you can," says Levy, and with a timer (one that doesn't tick). And be relaxed while you do it.

The private writing log, which is Levy's main tool, can contain a journal, jottings on a problem or a wish, conversations with self or imaginary interlocutors, fantastic scenarios ranging from phenomenal strokes of good luck to horrifying catastrophe.

During the time you assign yourself you pour it all into your log, which only you will see and use. Later, perhaps much later, you will look over what you've written and try to extract the gold nuggets. For the price of a pencil and a pad of paper, you have built yourself a personal brainstormer.

Thought-logging has a long tradition among writing; many writers cannot survive without a notebook. Too many character sketches, images, details, dialogue and states of mind would be lost forever. However, the stated purpose of Levy's method is not to become a great or even a publishable writer but to keep a record of your thoughts for revisiting and future profit. The book is aimed at businesspeople but, at least in theory, anyone could benefit from the Levy method.

First, the method, which seems inspired by meditation techniques -- paradoxically, it replaces mind-quieting with page-filling --, requires a relaxed state of mind before starting a thought-logging session. Thus, the practice will be much easier for experienced meditators than for people who constantly carry unacknowledged tensions, fears, or other obstacles.

Someone capable of quieting his mind and relaxing may find it disconcerting to subject himself to a fast-paced exercise in free writing. Indeed, such a person may not want to get good ideas in this seemingly crass and haphazard way. Yet, in principle, the Levy exercises are no more absurd than practicing archery or repeating mantras.

True, the tone of the book is boosterish, the author being almost too eager to tell you his secret recipe -- but as in food recipes, literary polish matters little and the results are everything. Wonderful things can be done with cabbage, raw fish and snails (ants and cockroaches, too).

Despite its rough surface, this brief book has the bones of a fine meditation manual for businesspeople and a possibly useful tool for removing mental obstructions and even promoting a degree of self-knowledge in the age of commodity and show -- Levy's tacitly assumed and accepted scenario (whether the acceptance is reluctant or not, we don't know).

Talking to yourself in writing cannot be a substitute for the lost art of civilized conversation, but it will likely be a useful exercise. At worst, the technique can work as a placebo or not work at all, in which case you have lost nothing (think homeopathy).

At best, it can inspire you to pay attention to your thoughts and to develop an eye for good ideas, as well as good work habits. And if it teaches how to be comfortable in your own company, this book will have been not just a good buy but a steal. Good bones.

Many people have preconceptions about how the writing process goes. Grueling, frustrating and aggravating are just a few. This book shows you how to let go of your inner editor using private writing to let those unpolished gems come to the surface. Writing is work, but there are ways to make it easier and this book gives numerous useful strategies for moving past writing blocks and barriers when you have to write. It is very clearly, creatively and humorously written. Leavy illustrates many of his concepts with examples from his own writing. The most useful thing about this book is that it demystifies the process of writing and shows you multiple ways to create new ideas, strategies and perspectives. These are real, useful strategies, not "learn our new system and you will be successful" systems that are so complicated that you never use them after you read the book. I started using them when I was a quarter of the way through the book and produced 20 pages of single space material in one day. Not all that was great, but I was surprised at how good some of it was. It turned out there were a lot of good ideas in my head just waiting to get out. We are moving toward a knowledge society and most companies get their best value from ideas. This small, potent book will pay you back many times over by helping you get your ideas onto paper and into the world.

Accidental Genius: Revolutionize Your Thinking Through Private Writing )
by Mark Levy

I have had this book for quite a while & I have also reread it several times. I have been attracted to the book in the first place by what the author writes in the Introduction:

- Every recognized innovation has, in some way, been a product of human thought. It stands to reason, then, that the thoughts appearing in your mind have an enormous, potential value to you & the world;

- Sometimes your best thoughts must be coaxed out, & played with, before they reach their fullest potential;

- The world's most progressive companies have sophisticated infrastructures just to develop, and protect, the kinds of thoughts that you've already had or are capable of having;

What does this book do, in a nut shell: it teaches you how to get at what you're thinking on paper, so you can convert the raw material of your thoughts into something useable, using an energising body of techniques called 'private writing'. It entails examining all kinds of work/life situations & creating solutions for them through personal reflection and free-form writing.

The chapter on 'Extracting Gold from a Business Book' is my personal favourite.

For me, I have often used the author's writing techniques as a catalyst to guide my own best thinking on paper. I use what I often like to term as my 'scratch pad', foolscape-size, spiral-bound, 100 pages per pad, 100 gms weight, similar to the type artists use, in conjuction with a multi-colour/multi-utility pen from Rotring. At one point in time, (for about 3 years) I used the Bienfang spiral-bound note/sketch pads until the only local supplier went out of business unexpectedly.

On many occasions, I have astonished myself by being able to wrestle with the valuable business & life insights from my own seemingly disparate 'private writing' pages. I have translated many of my valuable insights into pragmatic projects. One of the sideline projects is writing reviews on amazon website.

I have noted that one of the most outstanding results of 'private writing' is honing my own critical & creative thinking processes.

Because of my personal interests in visual thinking, I often incorporate the 'rapid visualisation' & 'deliberate doodling' techniques I have picked up from Kurt Hanks as well as Joy Sikorski into my 'private writing' processes. As most readers may know, Kurt crafted the classic book, Rapid Viz, among many others. Joy crafted the following three marvellous doodling books, which I also own:

- How to Draw a Cup of Coffee & Other Fun Ideas;
- How to Draw a Radish & Other Fun Things to do at Work;
- How to Draw a Clam: A Wonderful Vacation Planner;

I have drawn phenomenal power from my purposeful integration of 'private writing' with 'rapid visualisation' & 'delberate doodling'. That's why I always use a multi-colour/multi-utlity Rotring pen in my work. My scratch pad is always a visual smorgasbord of relatively heavy text, mystical doodles & logical illustrations (thanks & no thanks to my engineering training!).

To conclude my review, Accidental Genius, is a real, rare gem. I strongly recommend this book to any reader who wants to explore powerful insight generation, &/or to apply some structure & purpose to - & at the end, extract some value from - all those notes you've been writing to yourself.

This is a great book. It's short, easy to read, and entertaining. But it's also a very powerful book that will change the way you approach creativity and learning.

It's not just about "private writing", it's about how to generate creative ideas and increase your learning and retention of what you read. It's also about how to clarify your thinking. The book has more than enough ideas to improve your life than what you would expect in his 141 page book.

I give it an A+ in my rating scale. This is a MUST READ for those who want to increase their learning, creativity and retention.

John Dunbar
Sugar Land, TX

Around the Horn was excellent. I especially like the trade logic in finding set ups off the daily charts to find day trades for the next day. It makes sense. In essence, the author teaches readers how to find buying or selling pressure from the prior day's session when the stock is otherwise pulling back or doing something else that indicates it's ready to resume its trend and then put on a day trade to profit from the follow-through the next few days. Different from most trading books out there because everything is practical and easy to implement and profit from immediately.

The book is full of robust patterns. Each is geared toward a certain market condition and each works well when applied as per the chapters in the book. Highly recommended.

To further incorporate the author's baseball jargon, Around the Horn is lean and mean, yet jammed with vital stats. Nearly every paragraph gives you a tangible idea that's easily understandable as well as theoretically palatable. There's no razzle-dazzle or wasted passages. It's the kind of book a systems' fanatic like me can't resist, and I look forward to converting Dr. Manz' setups into mechanical strategies.
Art Collins, author of
Beating the Financial Futures Market

I have been watching and using the setups in this book for about four months now and can say that when they present themselves in the "real world," they provide solid trading ideas. Dr. Manz posts a free list of the potential trades and how they relate to the patterns in the book on his traderinsight service, and that serves to clarify the ideas in the book and to point out which setups are working at a particular time and why. The author has answered my email quetions and provided links to free information that clarified any questions I have had. A great book, full of solid ideas and an author who is willing to support his work by interacting with his readers. Highly recommended.

Dr. Manz has put together a conservative trading methodology for those who are disciplined to follow it consistently every trading day. The book lays out step by step each of the patterns off the price bars on the charts. The methodology is based on the most basic market principles: Price and Time. A group of Price Bars not only represent the price action of the security, but also the psyche of the trader crowd at a particular time. An astute and experienced trader such as Dr. Manz recognizes these patterns that setup low risk, high probability trades for the next morning. Risk is managed by selection of near-by natural price action support and resistance. As one reads on and studies the charts and trading guidelines, one notices the absence of typical computer generated indicators.

The methodologies are fully revealed and explained with no secret "trading tool" withheld. The TraderInsight web site publishes every day a "Stocks to Watch" list and a very thorough review of the preceding day's performance. This review covers the potential entry and exit points, as every trader's real time execution would be different. For further learning, one can visit the trading chat room and observe how various traders successfully execute these setups.

The setups look nice and simple to apply when you read the book, but it does not give the same results when it was used in the real world of trading. It did not hold water when it was back tested. It is lacking lots of stuff to be useable or profitable. The book is big in size and empty of good reliable trading ideas. I personally recommend Dr.Elder or Tony Oz or Ed Ponsi Trading books and methods, for whoever wants good ideas for trading which will give good results in the markets; These authors offer way better alternatives to this elementary book of trading (that has few selected poor trading examples every one in more than one big page.)
Who needs this big size empty papers? Even this inflated appearance of the book does not off set the lack of substance. I am not convinced with the five star reviews because they do not specifically say why they like the book even if it does not give a single strategy that can give good results with mechanical or discretionary trading. Stay away from this book, or at least open your eyes wide when you review it, before you decide to buy it or not. Good luck any way.

OK. Let's get one thing straight from the beginning.
Many of the most creative elements ended up for self use.
So does that make this volume a practical how-to for real client projects?
Yes, I think so. We must push the edge of design to remain rut-free and boring.
So, buy this volume. Be challenged to go beyond the edge of your level of design. Just remember to have a few lesser aggressive designs in your back pocket if clients take a deep breath and say "Well that's interesting".

I found this book very useful. It gave great examples of wonderfully designed business cards and letterheads. Great inspirational tool.

The stunning collection of cards displayed in this book are inspiring. Just one element in a card can influence the rest of my design and get me on a roll. This book is full of classy, eye popping designs to edgy, out the box designs. It is a sure fire fit for any designer.

Such a great source of inspiration for us right brainers! The BEST OF series never disappoints!

There are so many awesome designs in here, I come back to it time and time again for inspiration.

This book is so funny!!! I bought it because I wanted something funny to read and try to find out what is in a man's head when he is getting ready for a date, getting engaged, etc. 2 Funny!! I'm sure that all the accounts in the book are right on for most bachelors today! I read this in one evening, then shared it with my Dad, my brother, my friends. I don't really know who has it now, but everybody wants to read it.

I really enjoyed this. It relates back to real-life situations many of us have seen. Lots of good chuckles, and some really good laughs. Highly recommended. Thanks, Larry.

I find it odd that the bulk of the high praise comes from the Seattle Washington area, but since the author is from the same area perhaps not that odd at all. It's good to support your friends but let us not skew the facts.
I thought what the hey I'll give it a read might get a laugh, it was readable, I snickered a time or two. I find it falls far short of 5 stars. I mean let's be real it's a nice short read with no real revolations. Pretty much part of the ebay 15 minutes of fame ride from the wedding dress auction.
Read it if you want it's mildly entertaining book I'd give it 2 1/2 stars at best, but out of kindness and the fact that Amazon doesn't have a 2 1/2 rating it gets 3.

Very fun book to read. Everyone will be able to relate to the things described, not just for bitter old men. Well written and worth your time and money. Easy and enjoyable to read.

Funny, hilarious, crazy!! Larry Star is great! Lessons we should all use in life! Thanks Larry for a great read and hilarious if not true lessons in dating and relationships!

This book is a wake up call to the Creative! It completely opened my eyes to the many things to think about and plan for when leaving your secure job, and going out on your own. Extremely well written, with a plethora of knowledge on the subject. A complete eye opener. A MUST HAVE for the Creative who is planning on going freelance, or starting their own business. Very informative and necessary to read in order to succeed on your own. Very exciting, I could barely put it down!

According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the various chapters of each book.

I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $20.00 to get something out of it.

This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need.

I'm starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as "I can't accept jobs for which I can bill less than 8 hours' work"), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out - or considering starting out - on a solo creative business.

As someone who frequently works with CIOs, I found this book to be excellent. One can read it cover to cover, or easily pick a topic and read the appropriate chapter. Since each chapter is essentially a standalone work produced by a CIO it is easy to flip to a particular issue, and gain insight.

Topics range from some of the more mundane, technical aspects of the CIO position, and further the old "business vs. tech" stereotypes, but other chapters such as "The First 90 Days" and the more strategy-oriented chapters are quite good.

Aside from the relatively minor "'the business' is evil" stuff, the book is marred by poor production. There are several spelling and grammatical errors, and the graphics are inconsistent and some of poor quality. The great content is mildly hindered by what appears to be poor editing and a rush job by the publisher.

Patrick Gray, author of Breakthrough IT: Supercharging Organizational Value Through Technology

I only got to read a few chapters before someone else in the office wanted to read the book. But I can say that the introduction, both generally about the CIO job, and the brief overview of each CIO who contributed, was very good. And the chapters from the different CIOs are valuable for the varied individual perspectives.

If you're not in IT management, probably not a very exciting book. But if you are, it gives you guidance from the varied real experiences of a lot of CIOs--people that you probably wouldn't hear from any other way.

The seventeen articles in this compendium represents contemporary and topical subjects, each written by a seasoned CIO. I was as impressed with the selection of articles as I was with the content because each topic is foremost on the minds of CIOs and senior IT managers today.

Among the articles I especially like are:

- The First 90 Days, by Mark Egan, which contains actionable plans that will get the new CIO (or other senior IT executive) quickly moving in the right direction.

- IT Organization, by Guy de Meester, in particular the challenges of centralization vs. decentraliztion, and organizational models in general. If this area is your focus I highly recommend additional reading: "Decentralization: Fantasies, Failings, and Fundamentals" (ISBN 0964163535) and "RoadMap: How to understand, diagnose, and fix your organization" (ISBN 0964163527), both of which go into great detail and provide an exceptionally effective approach.

- Governance, by Danny Maco, which is conspicuously missing in organizations large and small - or is often done incorrectly if done at all.

- Budgeting, by Bob Denis, Maureen Vavra, John Dick ... you'd think IT has this basic function under control, but sadly not. Read this article for excellent advice.

- The Metrics of IT: Management by Measurement, by Shel Waggener and Steve Zoppi. One of my favorite topics, and this team provides outstanding advice and keen insights.

Other articles are as well written, and span topics from architecture to strategic planning. Taken as a whole, this is a sourcebook that is filled with both knowledge and experience, and should be on the desk of every CIO, seasoned and new. I also recommend visiting the site that supports this book (paste the ASIN number, B0001EHNFK, into the search box for all products on this page). The site contains additional articles, news and other books in this series that CIOs, IT managers at all levels, and subject matter experts will find useful.

Truly, this is 'CIO Wisdom' - set down by CIOs and IT managers who deal day-to-day with information technology in perhaps the most challenging environment - Silicon Valley itself. As a 42-year veteran of the IT industry, I think this is the first time I've seen so much down-to-earth, practical and useful IT guidance in one place. The chapters are clearly and well-written. The authors get right down to the meat of the subject and provide practical suggestions for improving IT delivery.

If the book has a weakness, it is that there is so much specific information here that it will likely take multiple readings to glean all of it.

I think this book should be required reading for all CIOs ... and if you really want to start something, get a copy for everyone on your IT staff!

As a CIO I though CIO Wisdom hits the nail on the head on many of the challenges and issues facing today's CIO's. Sound and practical advice from those actually performing in the job was quite refreshing to the theoretical approach found in many other books on this topic. I only wish that many of my customers (business line leaders and executives) would read this book to better understand the value of IT can bring to our organization.

My only critique is that some of the concepts discussed in the book where not fully flushed out when the author was talking about solutions. Of course there have been entire books written on some of the topics covered in CIO wisdom.

I was particularly impressed by the Communications, Governance, Marketing and the Business Intelligence chapters.

Everything worked just like it should, used books shipped when they were supposed to in good condition.

A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who've let their customer service fall by the wayside could also greatly benefit and be inspired to change.

We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers

This book belongs on every company's bookshelf. Why? Because the business world is seduced by the promise of customer conquests when, in fact, customer loyalty is the real ticket to success. This book is chocked full of proven, easy-to-execute sales, marketing and customer care strategies. Its content should be (and is!) used as continual training for companies looking to attract and keep high-value customers.
Pat McMahan
Indianapolis, Indiana

This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.