Business Books

An easy read. plenty of useful, practical(as the title implies) information, especially for the uninitiated.It covers a lot of territory broadly. A good overview of the Music business for beginners.

I found this book very helpful. It broke down the material step by step and gave great examples. I think anybody entering into any aspect of the music industry should read this book!

Really easy to read, gives a fantastic broad view over the music industry. The author writes it like it is and he gives us information straight and clear, gives practical advice and the book is FUN to read. Buy it or regret it forever!!

A very important work for musicians written by someone who hates to see people get screwed. This book reads easy and is comprehensive.

Well, I read this book cover to cover. It's a definite must read for the serious musician who wants to learn about the music business and how it works. The music business is pretty confusing but this book is written in a way that is completely understandable. It has a lot of information such as music publishing, legal topics, and agreements. It also has Q&A sections from Henry Rollins, Fred Croshal (Maverick Records) and Neil Gillis (VP of A&R at Warner/Chappel Music). Bobby Borg was my instructor and I know he knows his stuff. The music industry is an arcane language, but this book makes everything easy to understand. Everyone in our class was happy to be able to study of off such a book. Buy it! it's worth it.

I recently acquired my Network+ certification thanks to this book. It's very well written and does a good job explaining just about everything you need to know.

My only qualm is that Token Ring coverage is a bit light as I was very surprised to find a lot of questions about Token Ring on the exam. While I had enough knowledge to get through most of them, there were some that the book did not cover in this particular topic. You probably won't need another resource for it, just be sure not to underestimate token ring when you take the exam.

Finally, be sure to take the test at the end of the book. This is probably the closest test of the bunch (CD exams with $50 upgrade and all) to assess your ability to pass the exam.

I just got back from taking the exam and got a 833/900 which yeilds a 92%! I was on a timed deadline for the exam as my voucher was about to expire. I read this book front and back and feel Ive gotten the grade because I did.

The best part of this book was the last 72 test questions it gave. I did these right before I had the exam and they did a great job preparing me for what I was about to see.

Get this book!

Passed the Network + exam, this is the only book you will need. Make sure you read the book front to back, I read it twice.

I'll get right to it and list the good and bad about this book:

Strengths
1. The book is an excellent exam prep tool, it is organized and laid out with great focus on fulfilling the exam objectives and ensuring the reader is well-prepared. Includes some handy exam tips on the types of questions which you can expect in the exam.
2. It has a very useful "Fast Facts" section at the back which summarizes a lot of useful information concisely, good resource for revising for the exam and for memorizing facts.
3. Has a very good section devoted entirely to TCP/IP.
4. Includes better-than-average testing software which has harder questions.

Weaknesses
1. Considering this is not an 'introduction to networking' book, this may not be a big deal, but this book is definitely not a book for beginners, some background in IT and networking is required to make full use of this book. Many times a new term or abbreviation is used without prior explanation of what it means.
2. Although it was published in 2002, I found some of the information in the book a little outdated. For example I found the OS section to cover a bit too much on the older Windows 98/Me than I like. This maybe a reflection of the fact that the exam covers these 'older' OS too, but I'd like it if it has a more current feel. Also some of the hardware recommendations given in the book feels like it was made back in 1999!

All in all, an excellent tool to help you pass your Network+ exam. I know it helped me :)

Excellent, excellent book. This was my main study material for the Net+ exam and it didn't fail me. Like another review noted, read the Fast Facts! Memorize them, get a solid understanding of various environments with different OSs, and know how to troubleshoot networks (hands-on helps if you are new to this).

Definitely easy if you already started down the road of CompTIA certifications.

This book of advanced Excel development was recommended to me by a co-worker whose project I inherited that used the concepts in the book based on the "Petras Template" example. It's classy and polished VBA programming and sure, you can brag about the concepts to the techies interviewing you during your next job hunt.

But, be careful.

The book introduces us to the concept of add-ins and templates. So, there you are showing off your project to your manager or users. But, what do they click on? The add-in or the template? What are all those true/false cells over there? How can the user save the workbook? What heppens if you forget to hide the columns that use cell logic. Hmmm. These questions and others will be asked of your typically non-technical users who have NO idea what goes on behind the scenes. If they open up the template and screw around with the code or re-name the add-in, you'll have chaos.

To be fair, there's tons of advanced concepts to learn here and no doubt you'll benefit from them. But, remember, as a developer, your first goal is to produce a robust application. However, you may have click a couple of functions to get all tabs in your template to show. If you don't do that, you can't see them! Oh, and don't forget to save your add-in.xla or all your changes won't take effect.

Not for beginners or dummies, but for VERY careful developers!

This is a great book for power programmers. But be aware, this book is not for those who want to learn Excel. It's just for those who know Excel and want to imrove their programming capabilities.

When picking up this book, I was an advanced Excel user. Having discovered most of its features by trial-and-error, and coming from a fairly solid programming background, I understood well the interaction between the underlying object model and the sheets appearing on the screen to end users. I have also crafted many sophisticated worksheet formulas, and explored just about every suggestion of literature such as "Excel Hacks" and "Advanced Excel Report Development".

Professional Excel Development offers ideas and tools necessary for designing full-fledged, robust Excel-based applications. It does not spend time explaining how various features work, but rather goes into detail on how to put these features to best use.

Here is what I picked up from this book, together with the authors' Excel 2003 VBA reference:
* ways to leverage Excel's built-in features to avoid excessive coding
* advanced design techniques for using Excel as a WYSIWYG interface designer
* techniques for creating custom menu bars and programming their behavior
* various means of interacting with the user and simplifying their sessions by providing guidance as to which steps need to be taken
* restricting the Excel environment to take on the appearance of a product condusive of the goal stated in previous bullet
* using VBA in conjunction with the Excel object model to create powerful object-oriented structures for spreadsheet-based applications
* programming Excel-based solutions in an executable to provide a more standalone application
* using Windows API calls to increase robustness of the application

One key feature of this book is its consistent approach. The authors maintain a consistent structure, using the same application throughout the book for their "practical example" to demonstrate new features made available through the material in each chapter. Also, the "best practices" approach provides a level of consistency that is generally desired of anywhat sophisticated applications. Useable modules are provided on the accompanying CD, ready to be used in readers' own applications.

In the beginning, the authors explain the audiences for which this book may or may not be intended. They separate these into users, power users, VBA developers, Excel developers, and professional developers. The latter three categories of users will benefit the most from this book, each in his/her own way. VBA developers will learn how to use built-in features (I think this is where I started); Excel developers will learn how to incorporate Excel-based solutions into larger applications; Professional developers will be exposed to a great variety of "best practices", optimization techniques, and various other means for developing consistency in Excel applications.

If you do not fall into the latter three categories, you might not pick up much from this book. It is not useless to you, however; you can still find many worksheet/userform design techniques, and get an introduction to the kind of power VBA-based programming can offer. Nonetheless, you may be well-advised to start off with something simpler, such as John Walkenbach's Excel Power Programming (as alluded to by the authors of this book), simply because the present book assumes a good degree of knowledge and leaves much for the reader to figure out from the fully-functional examples provided - thereby covering the ground that it does.

Overall, this book makes for a wonderful reference to the various under-the-hood features of Excel. Even if you've already encountered many of the techniques described, and could technically discover them further on your own, it is useful to have them readily available in a single collection. Very few items are left out; application design, object-oriented programming techniques, database applications, debugging techniques, Office automation, and external interop are all covered here. Professional Excel Development is a solid reference to be consulted for years to come.

When you search the web and most of the books around, you can find solution to your problems most of the time, but you are rarely sure it was the best way to do it and how it would fit to the rest of your code. The authors of this book are not afraid to tell what they suppose to be the best for you, along with full featured versions of code illustrating each chapter.

I found it easy to take the code from a sufficiently leveled chapter and adapt it to get just the application that I needed, knowing it would be fast, clean and complete at the same time, although I didn't understand all the details at first. Now, the book serves as a widely findable documentation for the packages that I make. Highly recommendable.

Buy this book because you want to be able to use VBA to help you at work. I wrote a program to automatically generate and send reports via email - about 500 of them - and my boss was in awe.

You CAN develop VBA custome applications where the user can't see the underlying MS Office application, i.e., Excel for example. They use your program like any stand-alone application. COOL!!!

The book is quite interesting and motivating, although I found the technique put forward by Costell very money oriented. If your high-tech product doesn't show a clear dollar saving for the client (i.e. it is for research purposes), the method will be hard to implement.

I have found this book to be exceptionally thorough and detailed in its approach to the sales cycle. The science of sales success efficiently and easily lays out the process that creates measurable value added results. This is a must read for manager and sales rep alike.

A great reference for every sales campaign. A practical sales process with measurable results for you and your customers.

Your customers will appreciate this approach as you skillfully guide them in improving their business and achieving their goals.

Repeatable process, a great tool for Sales Managers. Helps to get everyone on the same page and speak the same language. Great for forecasting accuracy and determining the stage of the sales process for each account. Makes strategizing effective and more successful...cha-ching!!!

The Science of Sales Success is a spectacular book written for today's proactive sales professional. If you're a fly by the seat of your pants salesperson, this book is not for you; continue dialing for dollars and pray for the best. If you're looking to journey from being perceived as another commdity vendor to an industry expert who can deliver measurable results to C-level customers within targeted market segments, The Science of Sales Success lays out a practical, logical methodology to get you there. Goes way above and beyond other sales books including "The New Strategic Selling," "Solution Selling," Spin Selling," and "Selling With Integrity," by providing readers with eleven sales management templates (invaluable tools), that can be customised to their specific products and services on an individual sale basis as they move from the initial planning stage to obtaining a signed purchase order. No fluff here, just a battle-tested system designed to achieve results written by an in-the-trenches sales veteran. HIGHLY RECOMMENDED!

If you want to know more about your subc.I heartily recommend these CDs

The Power of Your Subconscious Mind
The Master Key System
Thought Vibration or the Law of Attraction in the Thought World
The Science of Getting Rich
The Science of Mind
Think and Grow Rich: Original Version

I highly recommend the MP3 AUDIOBOOK version of this book: The Secret of the Ages

After reading "The Secret" by Rhonda Byrne over a year ago, I got more and more interested in the Law of Attraction and how to put it to use in my life. I am still learning how to 'attract' what I want, but of the dozen or more books I've read on the subject, I found this one to be the most inspiring. I described it as feeling like a fast moving train and I was hoping that all obstacles would get out of my way.... or I was going to run them over! For the words to be over 70 years in print, they resonate just as intensely as if they were written today. Motivation at its finest!

I think this book is great. It gives very informative information to the background of the powers of the mind. It gives many examples of this power. The author quotes very well known people whom also know of this power. I was very informed and so intrigued that I bought more books on the law of attraction. However, that said, some of the wording does not make sense or go into the sentence. I believe in my opinion what happened was that it was revised from the older version which spoke one way and was interpreted into today's language, however, it should have not been revised word for word, but rather sentence for sentence. Sometimes a word translates into something that makes no sense in the context of the sentence. I do recommend the book and believe it is a great way to get started on your journey to the law of attraction.

This may be one of the best books you will ever read. Absolutely phenomenal, practical and actionable information. Forget all of the modern psycho-babble. This book is truly THE classic book on success.

Mr. Selzner's bookis a thorough and readable guide to how to write white papers. He defines what a white paper is, provides examples of white papers, provides detailed guidance on how to write different types of white papers, and identifies difficulties writers often encounter and how to overcome them. A excellent guide and resource on white papers.

Michael A. Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged describes a detailed step-by-step program for creating effective white papers and leveraging them into corporate and small business profits.

Based on Michael's years of experience, and on-going research conducted with over 600 write paper writers and users, nothing has been left to chance. Among the things you'll learn:
* Why white papers succeed
* Who uses white papers
* How do they use them?
* How white papers differ from other marketing communications
* Different types of white papers
* How to choose the right title
* Research and interview tips and techniques
* White paper design guidelines

There's even several samples of completed white papers, plus tips for locating additional sources, such as a discussion forum for white paper users and writers.

Although aimed at writers and users of white papers, Stelzner's book has lessons to teach a broader audience of authors and writers. Any self-employed professional interested in writing a book to promote their competence and expertise and will Michael Stelzner's Writing White Papers an excellent guide to creating trade books and e-books.

I needed this book very much. Now that I've got it on time in the mail, I've passed White Paper class and learned (finally) how to write them! Thank you so much! Free delivery works great!

This is a well written guide to developing white papers that is perfect for the novice or the professional. The book is easy to read and the principles easy to apply. I will use it as reference book for years to come. Jeb Blount, author of PowerPrinciples: Do you have the Winning Edge?

I thought I had a pretty good understanding of white papers; how to write them and how to use them effectively. Then I read WRITING WHITE PAPERS by the King of white papers, Michael Stelzner. This book put white papers in a whole new light for me. When I reviewed Dan Kennedy's book, "The Ultimate Sales Letter", I said that no one should even attempt to write a sales letter without first reading Kennedy's book. Ditto here. Don't even think about attempting to construct a white paper without first learning from the white paper master.

Stelzner takes the reader by the hand and walks you through the world of white papers, beginning with a succinct definition and the four primary types of white papers. From here, you'll learn how white papers should be used and the basic elements that all white papers should contain. Once this basic information is clearly defined, we follow Stelzner's ten-step process of writing white papers. The rest of the book is a compelling study of these ten steps.

Throughout the book, the text is laced with clear examples. Everyone will find their own favorite chapter along the way. For me, it was Chapter 5, particularly time saving research techniques. In just minutes on the computer, I was saving hours of time on google, simply by using the proper search techniques, making google searches much more effective.

Once your white paper education here is complete, Stelzner concludes with a chapter on Marketing with White Papers. I believe, for the writer, there is much to learn here on how to effectively "pitch" a potential client on whether or not to commission a white paper for their company or product.

The Appendix contains a Quick Start Guide, a pair of well-crafted white papers samples, and white paper resources. I don't believe much has been left out here. This is a pretty conclusive guide, with the exception of maybe Stelzner sharing advice on how to go about landing such clients as Microsoft, Motorola and FedEx. Maybe that will be in the next volume.

Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other entreprenuers! Joe Milunas, President of REInvestingPartners.com

Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other entreprenuers! [...]

Jason Hartman's common sense approach and easy
to comprehend delivery gives you the desire to want to know more.
If you want to understand what Branding is all about...
read Jason Hartman's Book: "Become the Brand of Choice"!

Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other entreprenuers! Joe Milunas, President of REInvestingPartners.com

Jason's humanly sensitive and ethical approach is commendable. You can tell early on that he's a sincere and likeable guy with loads of integrity, and it's easy to understand why his relationship marketing approach is so successful. It didn't take long for me to completely trust the author -- not something I can always say about marketing books. The book is written in a very accessible conversational style which lends great clarity and makes it an enjoyable read and readily applicable. The goal-setting tips are valuable for application to every area of life. I detect a lot of Napoleon Hill's concepts coming through ("Think and Grow Rich"), but have to say that the way Jason lays them out and applies them is even more readily grasped by me than the original Hill book (which is another excellent read, by the way).

This book probably presents every scenario you can think of if you want to protect your estate. Reading this book will provide you with intelligent questions while you discuss your estate planning with your attorney.

The book is not only informative, but also entertaining and easy to read. No legaleez to wade through. I highly recommend it.

I felt the book was easy to read. Not one to be read in one sitting, however. I have done extensive estate planning, will preparation, and will updates. However, this book presented some options that I am considering. It also showed me a couple of loopholes that I thought I had closed, that I probably don't. Well worth the money and time to read. I expect to go back to this book several times. I will be taking it with me to an attorney appointment.

Estate planning is so important if you don't want your son in law running off with half your estate in the event of your kid's divorce. This book was a great asset to me ... and a real eyeopener as to what can happen at the reading of your will if you haven't equalized everything. the author even gives you his phone number that readers can call and ask questions free. The book is so good I bought 4 extra copies for friends.

Only estate book I've seen written in an easy-to-read, mini-case-study format. Very practical and thought-provoking advice. Tends to focus on little worst-case scenarios in an attempt to get people to plan properly for all the things that can go wrong in an estate.

For what it's worth, I thought the book was generally best-suited for estates with $100,000 to about $2,000,000 in assets. Don't get me wrong, there's something in here for all estate sizes - especially for people just starting the process of developing a plan. However, don't buy this book looking for technical discussions of advanced tax-minimizing strategies. If you or your clients have estates over this $2MM mark, this book can be a great thought-provoker, but some of the advice isn't really suitable for larger estates.

I have several estate planning books...the "how to" type and they are great. This is the book you need to read before you start filling in the blanks. I wish my parents had read this book. It would have saved my family relationships. This book gives you the basic information you need before drawing up your trust. Protect your beneficiaries and prevent family conflict by reading this book!

Learn from a guy who took a coffee retailer from 14 locations to over 3,500 in just a few years and created the momentum for the Starbuck's Brand. One who glamorized a cup of coffee and got America to culturally change and willing to pay over $4.00 for something they previous purchased for a under a $1.00. A huge shift in what is possible. This is a great read for those interested in leadership, strategic thinking and knowing your demographic. Good enough to pass on to a friend or colleague, but better kept as a resource for future projects.

Rubinfeld is one of the masters in the retail locationing process. I own about 50 books in English and German on retail management, but none has included the expert advice on the very specialized retail locationing process. At least not compared to Rubinfeld's understanding. Both from a very strategic point-of-view and down to the nitty-gritty details of the legal agreement.

Rubinfeld's experience from Starbuck's rapid expansion in the 90s is very helpful, but he also adds a lot of other interesting retail cases from his work as an independent consultant.

The book's website includes very interesting checklists, but is not as impressive as you would expect based on the references made in the book.

The title's focus on "Expanding your business ... across the globe" is misleading in my opinion. Rubinfeld's advice hardly crosses the Atlantic nor the Pacific Ocean. But if you are interested in his ideas and concepts, you'll soon see that it doesn't matter. The principles remain the same with some adjustments for local responsiveness...

Being a chairman of a small retail chain, I have already put the author's advice into practice in the negotiations for a new retail location. They are easy to follow.

I also highly recommend the book's excellent chapters on retail chain financials. It is one of the first books that clearly distinguish between retail chain earnings and store earnings. Rubinfeld's focus on having a robust proforma economic model is key - also in my experience. And this is irrespective of whether you own all the stores yourself or also include a franchise system.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand Development Consultant for Adidas and Washington Mutual Bank, prior to joining
Starbucks. He took Starbucks From 100 stores to over 4,000
worldwide. The concept of Starbucks is, and has has been unique. Who thought, back in the early 1990s that this new coffee outlet would do what it has done? I didn't.

Rubinfeld presided over and directed the Starbucks corporation's
growth in the 1990s, but he's also served as an independent
consultant for many other companies, so this adds to a more
multi-dimensional level of knowledge and numerous experiences of which to draw from. He specifically sites successes - and failures - with specific and detailed examples. Because of his background he can apply theory and also apply actual practice: from upper-lever strategy to front-line consumer. ( E.g. the 80:20 rule.)

Another concept: location plus people. The emphasis is on the
concept of retail and retail expansion, and the author doesn't stray from this as the foundation. Even of course, down to the store design which (Starbucks contains elements of the natural Earth, and presents the entity of the coffee bean and it's progression to the cup of java you get in-store). The complete retail puzzle involves many pieces. Strongly integrated throughout this book on retail is the concept of brand.

This book is categorized into 4 categories, with each category having a couple, to seven chapters. The Chapters zero-in on such areas as creativity, and customer loyalty; finding the best locations for your brand, management, staff and organization, for the big or small operations; implementation (translation: doing it). How to adapt, and continue to being dynamic and change, to maintain your customers. One useful term is what Rubinfeld calls "ideation." This is the
creation of new ideas. In the changing market place, this is the corner stone separating those who stay, from those who fade. Lots of proven ideas and concepts in this book.

Author Rubinfeld took Starbucks to its place in retail dominance by creating a brand identity, yet assuring that stores did not have a "cookie-cutter" feel to them. The author points out for retailers, the store is the experience, and this is key to estabilishing a foothold. The way Starbucks stores were put together allowed them to be located even in historical building and other places where a normal outlet might not be desired.

The book doesn't just cover marketing strategy. It also discussing hiring the right team, and how locations are chosen. This information is golden.

Chapters include
* Make No Little Plans--core values, first store, maximizing retail experienc

* Go Long: blueprint for execution

* Own Main & Main: location, hot spots, how to grow rapidly without stumbling

* Push the Envelope: Path to Growth

Can't think of another book that outlines how to get to mega-success in retailing as well as this one.

“Who doesn’t want to run his own business? Who doesn’t want to have her own store? If you’re young, you think about it from time to time. If you’re older, you wish you had opened that little shop before the kids came – or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last. But how do you start a retail operation? That’s the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. ‘Built for Growth: Expanding Your Business Around the Corner or Across the Globe’ answers these and related questions (from the Introduction).”

Arthur Rubinfeld, the architect behind Starbucks’ expansion, helped build Starbucks into one of the world’s top brands, says that ‘Build for Growth’ distills what I have learned into a comprehensive view of what it takes to develop a winning retail concept. This shows you:

• How to combine core personal and company values with your business expertise to create a meaningful brand.

• How to creatively craft your on-the-street retail presence to capture the essence of your brand and develop customer loyalty.

• Hot to identify the best locations for your concept.

• How to build your management team, organization, and systems – whether you want to have one store or 1,000.

• How to systematically and aggressively execute your plans.

• How to successfully operate your business to keep customers coming back.

• How to innovate and renew your brand.

In addition, he says, “Other books deal with one or two of these topics, but none has taken a holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail.”

In this context, this invaluable book has been organized into sections based on four fundamental principles: (1) Make No Little Plans, (2) Go Long, (3) Own Main & Main, and (4) Push the Envelope. Each of these sections has covered a major aspect of retail strategy, in order in which you will normally experience them as you grow your business.

I highly recommend.

I have read lots of books and articles about coaching, but no one like this.
The way the content is presented forces you to learn, to keep reading and feel confident.
After every chapter you can read an inspirational thought.
The way the book has been constructed, to use a visible expression, shows author's interest of teaching in a simple fashion way. The graphs are very good and the content very well organized.
Every coach should have this book.

This book is great book to whom is working and coach, also I sure that if I new about this book before, when I was a learning coaching it could be very good learneing book, and in the far past when I was a manager at HP it could help me to manage differnet peolple and co-worker.
Ami Gabay
IsraelCoach Anyone About Anything: How to Help People Succeed in Business and Life

Coaches, Leaders, Parents, Teens, Educators, Employers, Employees, Anyone with a Pulse:

If you genuinely care about your success or the success of another...If you or someone you love desires better...You can save yourself the frustration of trying to figure out which book will deliver results.

Chapter Six is my favorite. By itself, it stands above the crowd and shows the way to achievement by teaching how-to:

+ Improve Knowledge
+ Sharpen Skills
+ Build Confidence
+ Motivate - Others & Yourself
+ Discover why most people don't take the action they need to succeed.
+ Who wouldn't want to know this?

Though the utility of some of the charts are not immediately obvious, they quickly become useful tools because the authors present solid substance and real-world examples over fluff and fiction.

This book is easy to read and the proven methods are easy to implement.

For yourself or someone you love, I highly recommend is as an opportunity to grow into the life you desire. You can make a difference. Will you?

If you want to know what coaching is all about, this is a great place to start. I've read other coaching books which were long on theory and short on practicality. This book stays useful and reasonably easy to read throughout. There were legitimate takeaways and I have a couple of the exercises book marked. The end gets a little off subject, but anytime a book provides legitimate takeaway value, it's worth a shot.

If you think on starting to coach co-workers, family, friends, team, thumb around and look for another book. The authors start mentioning you can read the book from cover to cover (what I did). I would recommend reading it upside down.

Writing is not clear enough, and, unless you are an experienced and enthusiastic coach, nothing will make sense for you.

On their defense I have to say the version I read was translated into Portuguese and some of the essence may have been lost in the process.