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Business Books sorted by Average customer review: high to low .

Business
The Abilene Paradox and Other Meditations on Management
Published in Paperback by Jossey-Bass (1988-08-23)
Author: Jerry B. Harvey
List price: $22.95
New price: $9.96
Used price: $3.79
Collectible price: $22.95

Average review score:

the abilene paradox and other medidations on management
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-07
It is an excellent and enlightening book with much food for thought and a precise account of reality in malfunctioning organizations. Also provides suggestions for improving organizations and helping them act in an ethical manner.

Wonderful advice, coming and going
Helpful Votes: 0 out of 1 total.
Review Date: 2004-01-25
The Abilene Paradox... has been one of my favorite books for many years. Whenever I read it, I find something of value in it for whatever challenges I am facing in my work. Plus, it's just fun to read. The first essay (the actual Abilene Paradox) should be required reading for anyone who wonders why groups do stupid things. And the last essay (on teaching future managers to cheat) should be required reading for anyone who wonders how one simple change could make a huge difference in business education, making it more relevant and more solidly ethically based. Everything in between these two essays is worth, reading, too.

All Managers should know about Abilene!
Helpful Votes: 0 out of 0 total.
Review Date: 2003-06-12
The first time I heard about the Abilene Paradox was back in the early 1980's when Jerry Harvey made a video for use by the government in training management.

I had run into a recent management situation in which our Director wanted only agreement with her. I immediately began to search a reference on "Abilene" and management.

So, immediately, you can see how much this little video lecture influenced me. Over twenty years later, I still remembered the reference that was needed now in 2003, and it was called the road to "ABILENE" or something similar.

A quick search on my favorite reference site "Amazon.com" and voila: I found a book called the "Abilene Paradox".

Jerry writes likes he speaks but *OH* he speaks in such an amazingly entertaining way.

Jerry gives a lot of examples of things that can happen in the workplace that will bring you down a path to disaster. He is amazingly accurate in pointing out the potholes to avoid.

Although, he is a bit shy on things you should do, I highly recommend this book. If all you get out this is that "Yes" men or "Yes" folks are not conducive to good business, then you have learned one gem of management that you will value forever.

A classic and a must read
Helpful Votes: 1 out of 1 total.
Review Date: 2005-11-04
With humor and "paradox" Professor Jerry Harvey does a great job in stimulating personal reflections about management. Among the several tales, see Management and the myth of Abraham ("every time a boss makes a stupid mistake, he sends his administrative assistant to try to rectify it"), my favorite Captain Ashok and the Concept of Grace ("Asoh told the truth, and we are starved for it") and Group Tyranny and the Gunsmoke Phenomenon (our behaviour is related to our fear of separation but we have a choice "when confronted with the possibility of group tyranny"). Enjoy your reading and start thinking.

Thought Provoking Essays
Helpful Votes: 2 out of 2 total.
Review Date: 2004-12-30
These "Meditations" provide great thinking into how to be a more effective manager. As "Meditiations", this is not a how to cookbook on management, or checklist. There are no promises of improved customer service, or increased efficiency. Rather, by reading them, your thinking about management will improve.

Two examples on the meditations:
1 - The Abilene Paradox essay talks about a family vacation to Abilene. Nobody really wants to go there, but everyone thinks everyone else wants to go there, but is affraid to speak up. The lesson is self evident, but the story conveys it in a manner much more memorable than a directive to "Create an organization with open communication"
2 - The writings of Elliott Jaques. Harvey introduces the concept of the "Requisite Organization", an idea developed by Jaques. This highlights the imnportance of understanding complexity (as defined by the time horizon of projects one is capable of thinking of) and designing an organization where that is the key component to success. That's a deep thought in today's quarter-driven business.

Reading and pondering these meditations will make one a better manager and leader. But it isn't spoon feeding, it takes some thought as well.

Business
Accidental Branding: How Ordinary People Build Extraordinary Brands
Published in Hardcover by Wiley (2008-03-28)
Author: David Vinjamuri
List price: $24.95
New price: $12.95
Used price: $12.98

Average review score:

great read and very inspirational
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-31
I like to learn about things, so non-fiction in general appeals to me. A real winner, though, is one that is actually fun to read in itself. Accidental Branding is one of those books. It is a great read - full of stories that are engaging and really interested me. I found it very inspiring and informative. I highly recommend this book to anyone looking for a book that gives detailed case studies on real companies and how they've turned a good idea into amazing businesses.

Enthusiastic read
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-31
I found this book to be just the motivation I needed to move forward with my business. It took less than two hours to read the entire book. I was able to relate the stories to my own life and business. I found the book fascinating and exciting! Great for any new business owner.

Tips to becoming extraordinary
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-23
In Accidental Branding, David profiles the leaders of several companies whose brands took off seemingly out of nowhere and succeeded in different, but amazing ways. The people he profiles include Gary Erickson of Clif Bar, Julie Clark of Baby Einstein, Roxanne Quimby of Burt's Bees, John Peterman who created the J. Peterman brand and Craig Newmark who founded Craigslist. David qualifies an Accidental Brand as one that passes three tests:

1. An individual who is not trained in marketing must create the brand.
2. This individual must experience the problem that the brand solves.
3. The individual must control the brand for at least 10 years.

The great news for all of us is we can create a great brand regardless of whether we came from a wealthy family or attended an Ivy League university. Some of the people profiled did not even go to college.

To take an idea and make something great requires determination and focused intention. The people profiled in Accidental Branding offer great examples of how anyone can, by following sound principles, create something great. I highly recommend you add Accidental Branding to your reading list.

'Accidental Branding' is no accident
Helpful Votes: 1 out of 1 total.
Review Date: 2008-06-03
Vinjamuri has created an informative and entertaining collection of real life success stories. His in-depth research and easy writing style makes for a good read. I learned that developing brand loyalty does not require MBA credentials. Hard work, good instincts, attention to detail and several other characteristics are identified as common denominators of these successful entrepreneurs. I'm incorporating these pearls into my business and I heartily recommend this book to anyone who has a product to take to the marketplace.

Inspiring for Marketers and Entrepreneurs
Helpful Votes: 2 out of 2 total.
Review Date: 2008-05-29
Once, I was reading Accidental Branding on the subway and two twenty-ish European women sitting by me paused to check out the book. "It's an interesting title," said the brunette.

The next day I was at UPS and a 30-something mother entered with her three-year-old. She asked to see the book, as it turned out she had Thanksgiving dinner with the author.

Later, I went to The Art of Shaving. This wasn't so accidental, as the company is prominently featured in the book as one of seven "accidental brands," which means it fits three criteria, according to author David Vinjamuri:

1. It was created by someone not trained in marketing.
2. The creator must experience the problem the brand solved (eg the co-founder of Art of Shaving experienced nasty razor burn).
3. The individual must control the brand for at least 10 years.

I was so captivated by the story of Shaving founders Myriam Zaoui and Eric Malka and so troubled over my own inability to get a decent shave that, as I was finishing the book, I took the subway to the nearest Art of Shaving store on East 62nd Street, the original store they opened. As the book hadn't been released yet, the store manager Angelo wasn't aware of it, but he was excited to glance at the chapter featuring his store. Fifteen minutes later, I learned enough from Angelo to attempt to try a new way of shaving at home, spending more than I ever have in my life on skin care products in the process.

Now, that has much more to do with the brand than the book, but it also gets to what makes the book so compelling. Vinjamuri tells seven stories of accidental brands: J. Peterman, craigslist, Clif Bar, The Art of Shaving, Columbia Sportswear, Baby Einstein, and Burt's Bees. Perhaps more than any individual brand's story, I'll remember the storytelling. Each story's told with affection, and the tone shifts ever so slightly for each one, from the wilderness of Peterman to the trailblazing Clif Bar to the high class shaving to the bucolic Burt's Bees.

And then again, I'm just falling for a trap. The brand's founders are the stars of nearly every page of the book, and their personalities, as captured by Vinjamuri, shoot of this magnetism.

This is not a how-to book. Yes, there is some advice up front to tie it all together, six characteristics of accidental brands and their creators. While that's necessary in a business book and the book would feel lacking without it, one can understand why he puts it up front and keeps the afterward brief. You get your formal education out of the way, and then you get to really learn from experience - the experience of the accidental branders.

Entrepreneurs will find the most inspiration here, as will most in the marketing field. The storytelling merits an even wider audience.

You won't need this to complete your MBA or successfully run a marketing department, but you may well find some added inspiration to keep doing what you're doing, or perhaps pursue a passion of yours with more zeal than you've had before.

Business
Adventures of a Bystander
Published in Hardcover by Wiley (1998-02-04)
Author: Peter F. Drucker Foundation for Nonprofit Management
List price: $44.95
New price: $8.34
Used price: $8.35

Average review score:

Peter Drucker - brilliant and outstanding
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-21
Whoever appreciates Peter Drucker als author of 39 books focusing predominantly on the various subjects of management should also read his "Adventures of a Bystander". This book is a very important key to Peter Drucker's development and personality. Add his two novels "The Temptation to Do Good" AND "The Last of all Possible Worlds" and you
will discover Peter Drucker's qualities as excellent novelist. There you will find very important additions to his management thinking and practice in terms of profiles of psychological dynamics of people in action.

Meeting the people Drucker met
Helpful Votes: 10 out of 11 total.
Review Date: 2001-01-29
Instead of the usual self-focused auto-biography, Drucker introduces us to the people that have shaped him. Some are famous (Bucky Fuller, Marshal Mcluhan) some are not (his elementary school teacher). Some are good, some evil, but they are are worth meeting, especially through Drucker's eyes. A good read.

"As a child I liked puddles; I still do" - P.D.
Helpful Votes: 2 out of 2 total.
Review Date: 2006-04-16
Drucker clearly explains how rampant inflation in post WW I Germany influenced the rise of the Nazi party and Hitler. This discussion should be required reading for every 14 year old child! I particularly liked his stories of Willem Paarboom, a sort of Dutch hedge-fund/investment manager who appeared to be a cross between a man and a raven. In his day, Herr Drucker was exposed to some truly elegant and unorthodox thinkers. He adds his own illuminating interpretations and is not afraid to engage in contrary thinking. (Especially when to do so is out of vogue) Read about Dr. Mordecai Johnson and his views on the "American Negro Problem" and you will never contemplate African slavery the same way again. I consider Drucker to be one of the brightest minds of the 20th century, and his genius is on full display here. Certainly, this is one of the most provocative and influential books that I have ever read!

(Drucker particularly liked the "sqwoosh, sqwoosh" sound when jumping in puddles.)

Dense- pack
Helpful Votes: 2 out of 2 total.
Review Date: 2005-01-22
Not really an autobiography, not quite a memoir, part biography, of the people he has known in his life, some famous, some not. And Drucker is still alive, now 95 years old. It was a dense, fact-filled book, but always fascinating. He is an amazingly prolific, gifted, engaging writer. And what he has to say about America and The American Dream in the last pages of the book is no less true today than it was in the late 70's when it was written. He writes of Sigmund Freud (things you haven't read before), Henry Luce, Alfred Sloan, John L. Lewis, and Buckminster Fuller among a host of other characters. A very rewarding, thought-provoking read. Highly recommended. Especially for those of us who want to read history by the people who lived it.

....every page of this book reward rereading.
Helpful Votes: 2 out of 3 total.
Review Date: 2001-07-03
Drucker's most captivating book, Adventures of a Bystander, is a dynamic memoir of the singular Americans and Europeans of Drucker's life. They include Fritz Kraemer, the historian who "invented" Henry Kissinger; Reinhold Hensch, a newspaper editor so mediocre his only career path was to become the "monster" of the Third Reich; John L. Lewis, Marshall McLuhan, and the visionary early chiefs of General Motors. (Yes, General Motors.) Most importantly, you meet Peter Drucker, whose offhand insights into the world surrounding his characters make every page of this book reward rereading. ....

Business
Against the Odds: An Autobiography
Published in Hardcover by Texere (2003-04-17)
Author: James Dyson
List price: $35.95
New price: $12.24
Used price: $13.99
Collectible price: $58.99

Average review score:

A Must Read!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-29
Being interested in innovation and entrepreneurship I was looking forward to reading this book, and I was not disappointed at all. It is well written, holds the attention, and paints the picture well of James Dyson's life and what it took for him to become a successful inventor, designer and businessman. It is full of very useful information and insights of what worked and the many things and actions that didn't work for him in his early business ventures. A very good role model for any inventor or entrepreneur looking to know what it takes to be successful.

Very Inspiring
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-18
His tenacity in getting the cleaner to market is a lesson for us. Many of his observation such as - Engineering is a state of mind, only by remaining as close as possible to pure function of the object that beauty can be achieved, creativity does not arise by staring at an empty board etc etc is of much food for thought. Loved it.

An interesting read
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-05
A good book for anyone who enjoys biographies by entrepreneurs. Not too long and not too much back patting. Some invaluable advice was shared. I came away with a good appreciation of the struggle to survive and then succeed.

Awesome
Helpful Votes: 1 out of 1 total.
Review Date: 2006-10-28
I work for Dyson US and this book is something we give to every new employee. When I got my copy I read it in about 8 hours- I couldn't put it down! It's a great "story" and although he speaks mostly about the "invention" process and the obstacles he faced, you still get a great feeling for who James is as a person. I hope you enjoy it as much as I did.

Best book to read about the business process
Helpful Votes: 2 out of 2 total.
Review Date: 2006-11-17
I've read many books on business, having started and now running a successful business for 12 years, this book describes EXACTLY what it is like to start/run your own business. There are a host of books out there on the theoretical aspects of business, i.e. business plan, financing (blah blah), however they don't touch on the essence of this completely nerve racking, friendship killing, desperate struggle of a process. Starting a business, is not a journey it's an odyssey. Reading Dysons book takes you along for the ride. I can't say this book is for everyone, simply because so few people choose this direction to follow and succeed, but if you do, this book should be read many times. It will also give hope to the person of average intelligence, as I believe, Dyson conveys he is not a genious, he simply doesn't give up, ever.

Business
Alive and Kicking: Legal Advice for Boomers
Published in Paperback by Carolina Academic Press (2007-04-02)
Authors: Kenney F. Hegland and Robert B. Fleming
List price: $24.95
New price: $8.44
Used price: $8.44

Average review score:

A different and attractive flavor
Helpful Votes: 1 out of 1 total.
Review Date: 2008-05-04
The best way one can prevent themselves from becoming a burden on their families as they age is making sure the money they saved for their retirement stays saved for retirement and is only used for that purpose. "Alive and Kicking: Legal Advice... for Boomers!" grants legal advice so you can keep your money so when you finally do go and kick that bucket, your family has something other than massive debts to remember you by. Tips on Living wills, scams and identity theft, caring for your own parents in your own advanced age, issues involving age discrimination, driving, sex, and more are covered. While treating itself as a law book first, "Alive and Kicking: Legal Advice... for Boomers!" isn't afraid to crack a joke or bust out a poem now and again, giving a different and attractive flavor, making it highly recommended for anyone who is rapidly approaching retirement age and wants to be prepared for it in the modern world. Also recommended to community library law shelves.

Vast amount of useful information
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-12
What I liked about the book is the vast amount of useful information on all areas of planning for ones over age 50 years. And its a book that my son who is under age forty, found interesting, because it discusses issues that many people may never have thought about. It also is a book that dispells the notion that becoming sixty or older, means getting 'old' and unable to do many of the things we love doing in our forties or fifties. Cannot recommend the book enough.

Intelligence with Humor
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-09
Who would have thought that serious and important legal and financial matters could not be dished out with generous helpings of humor? This book clearly proves that theory wrong. An easy read, the authors never skip a beat when it comes to thoroughly discussing what readers need to know about boomer legal matters. I've recommended this book on many occasions.

Alive and Kicking
Helpful Votes: 1 out of 1 total.
Review Date: 2007-08-16
This book is a humorous treatment of the serious business of the legal aspects of aging. Chock full of useful information and every page is entertaining.

Alive and Kicking is a hit!
Helpful Votes: 2 out of 2 total.
Review Date: 2007-08-15
Whether your reading preference is poetic, humorous, pragmatic, or just plain down to earth, Hegland and Fleming cover difficult legal issues in a way that makes you want to keep reading! This information is must to have in every home, whether yet boomers or not!

Business
The Angell Memorial Animal Hospital Book of Wellness and Preventive Care for Dogs
Published in Paperback by McGraw-Hill (2004-06-25)
Author: Darlene Arden
List price: $14.95
New price: $2.48
Used price: $0.01

Average review score:

An easy to "use and understand" book.
Helpful Votes: 2 out of 2 total.
Review Date: 2004-05-09
Finding a book on veterinary medicine that is easy to read and refer to but still has exceptional information, is difficult. Darlene has captured both in her book. Whether a person uses western medicine or has a more alternative approach, Darlene's book can be utilized by either approach. One must first understand diseases and health issues before being able to choose a method of treatment. With Darlen's book, this is not a difficult task. She also captures dog behavior in a very realistic and positive light. A MUST HAVE for any dog owner.

I wish I'd bought this book when I first got my dog!
Helpful Votes: 3 out of 3 total.
Review Date: 2004-09-16
This book is just great. It's full of information on how to keep your dog happy and healthy, and has lots of very useful explanations of technical terms (for example about dog illnesses). It is very readable - it's like having a good friend who knows all about dog health, explaining stuff to you.

The book is arranged very sensibly, and I know I will be able to easily find information when I need it. I will probably take this book away with me when we go on holidays with our dog - it's the sort of book that would be handy in an emergency.

I also liked the way that the author didn't push any particular views - I have lots of other dog books where I feel that the authors are telling you that you MUST treat your dog in a certain way. In this book, the author gently suggests to you that this is a good thing to do.

Clearly a lot of research has gone into finding the best information for this book, and I really wish that I had owned it when I first got my dog. I've had some bad vet experiences and when I got to the section about "how to choose a vet" I wished someone had suggested those to me a few years ago!

Overall, this is a calm and sensible book, one that I am sure I will be referring to many times in the future.

An essential!!!!
Helpful Votes: 3 out of 3 total.
Review Date: 2004-08-19
Darlene's Arden's book is an essential for the bookshelf of any dog owner, new or experienced. She covers EVERY aspect of care at every stage of your dog's life in an easy-to-read style. It includes a WELLNESS program, a way to KEEP your dog healthy, as well as ways to recognize illnesses and emergency situations. The behavior and training sections are wonderful.

This book is a must-have, and don't just hide it on the shelf. Keep it handy because you'll find that after a first reading, you'll be referring to it on a regular basis!

Long overdue
Helpful Votes: 3 out of 3 total.
Review Date: 2004-07-30
This guide to preventive health care for dogs is long overdue. Thoroughly researched with veterinarians at the appropriately renowned Angell Memorial Hospital in Boston, I knew this book was a winner when I reached for it several times when worried friends called to ask for advice. It outlines Angell's preventive approach to health care. The three main sections cover puppyhood, the middle years, and the senior years. It starts with the basics for every dog - vaccinations, parasites, grooming, trimming nails, nutrition, diseases, surgery, and the need for obedience training. The puppy years section is so large that it covers half the book. The diseases are explained briefly in lay terms so that anyone can understand what happens in a given disease. Annual check up, first aid, and cancer form the middle years section, and the senior years section covers again gracefully, geriatric wellness, and loss. The whole book is easily understood.

Your Best Friend's Best Friend
Helpful Votes: 4 out of 4 total.
Review Date: 2004-07-19
= Your best friend's best friend
Reviewer: Alan Alford from Marlboro, MA USA
Every loving breeder, who has ever sold a dog, has worried over whether she's given the new buyer everything he needs. This marvelous reference work from Darlene Arden will put to rest the concern of such breeders. The Angell Memorial Animal Book of Wellness is a "must" gift to accompany every puppy to its new home, and deserves a prominent place in every dog owner's library. It certainly has one in mine, where it's kept close enough for instant help each time one of my beloved pets shows the slightest sign of distress. In just the few short weeks since acquiring it it has brought me comfort on two occasions, and caused me instantly to take off to our veterinarian in a third. In 14 well-researched, easily read, heart-warming chapters, from Puppyhood, through the Middle Years, to the Senior years all dog-lovers dread, the author "holds the hand" of the dog owner through every possible medical concern and, in finale, comforts him in the final chapter of every human - canine love bond, "Saying Goodbye." This is one of the rare book investments that will earn, continuously, a return of its cost. I'm glad I found it.

Alan Alford

Business
Be Quiet, Be Heard: The Paradox of Persuasion
Published in Paperback by Communication Solutions Publishing (2006-02-06)
Authors: Susan R. Glaser and Peter A. Glaser
List price: $18.95
Used price: $32.25

Average review score:

A student review of the Glaser's work
Helpful Votes: 1 out of 1 total.
Review Date: 2008-07-31
As an engineering student, good group and personal communication skills are essential for my success in the future. I recently attended a fantastic and educational two day seminar with the Glasers. Their expert skills as communicators not only makes their material fun to read, but offer outlines that are easy to follow for creating a successful presentation. Although these outlines are simple, they have a powerful affect on your communication skills if they are followed.

This summer I received my first research grant. To ensure that the funding I received is going to good use, I am required to give a presentation on my work every two weeks to a small group of students and the faculty adviser for the grant. My previous presentations had a complete lack of organization, excitement and professional delivery. After working with the Glasers and reading their material, I was able to design a new presentation that allowed me to express the passion I have for the subject.

It went tremendously better than my previous presentations this summer. A few people in the group had seen my previous talks. They said that I appeared very confident, well organized and passionate about the subject, a complete turn around from my other talks. The people who hadn't seen it before came up to me at the end and said that they couldn't imagine it any other way.

In short, this book can help anyone become a better speaker and group communicator. From students who are looking to improve their group communication skills, teams of workers who need to solve problems in a safe and open environment to individuals who have trouble facing conflict with their mentors, bosses and employees.

Thank you Glasers

unforgettable
Helpful Votes: 1 out of 1 total.
Review Date: 2008-06-29
Incredibly helpful. Very easy read- although this may be because it was well written and extremely interesting. I use it daily during interactions with strangers on the bus to family members. Makes communication feel like cheating because of the way I can easily express my ideas and needs to people around me. I'd recommend it to my friends and family members, but I'm afraid they'll learn my tricks:)

Thanks so much Drs. Glaser!!!

A must read for building trust through confilct
Helpful Votes: 1 out of 1 total.
Review Date: 2006-10-21
Susan and Peter Glaser have made a fabulous contribution to creating trusting relationships. They have an excellent ability to simplify a complex process of creating trusting relationships. And if you have not seen them speak, make sure to do so. The book is a must read and their workshops are a must as well. I highly recommend.

Comments
Helpful Votes: 2 out of 2 total.
Review Date: 2006-08-16
Despite the title, the book lays out fundamental principles of human interaction that draw from all areas of the field of communication. Crisp prose coupled with vivid examples that have the ring of realism. A useful book.

How to Communicate With Friend or Foe
Helpful Votes: 2 out of 2 total.
Review Date: 2006-08-02
Not only is the Glasers' book Be Quiet and Be Heard a book that will benefit all who use their proven successful communication methods - it's a great read. The language and style present their cogent ideas with examples, with clarity and with humor. I believe you'll enjoy reading this book while learning strategies that give you new skills in communicating with those you may consider friend or foe. It's a terrific book!

Business
Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Published in Paperback by Crown Business (1998-05-26)
Author: Philip Van Munching
List price: $14.00
New price: $60.00
Used price: $1.34

Average review score:

Bubbly, dry and very palatable
Helpful Votes: 2 out of 2 total.
Review Date: 2001-01-10
Philip van Munching's book is less about the history and genesis of US beer - though those bases are very well covered - than it is about the lunacy of marketing, the most bogus science of the last century. It seems extraordinary that global brands are in the hands of so many people who appear this clueless - how the brewing giants ever sell a drop is unimaginable. But PVM tells their tale with a great deal of skill and wit, and - like most of the beers he describes - there's a zesty bitterness to most of the opinions. The best compliment? This is a guy I'd really like to share a beer with . . . .

Beer Blast is a blast
Helpful Votes: 3 out of 4 total.
Review Date: 2003-07-25
This is terrific reading, not only for beer lovers and marketing buffs. Philip van Munching, grandson of the man who first brought Heineken to the United States, has written a non-fiction book that contains all the ingredients of a first-class thriller: megalomanic dynasties, a fatal car accident the evidence of which was tempered with, mad-gone advertising gurus, and conglomerates trying to take over the hood ("get your girl in the mood quicker, and get your jimmy thicker with St. Ides malt liquor"). Along the way, the reader learns quite a bit about marketing. That is what the Ivy-League-trainined marketing whiz kids at Anheuser-Busch, Miller, and Coors, apparently never did. Instead, they squandered away hundreds of millions of dollars in their futile attempts to win one of the most fiercely fought business wars of the last twenty five years: the war for the American beer market. Van Munching knows how they did it, and he tells it with wit and an incredible insider's knowledge. Great story, great writing, great book!!!

Very good read
Helpful Votes: 3 out of 3 total.
Review Date: 2003-01-25
This book was very informative and written quite well. I would strongly recommend this book for anyone that likes to read about industry profiles. I also liked the fact that I did not have to know that much about the beer industry in order to enjoy the book.

What You want to know about the beer industry!
Helpful Votes: 3 out of 3 total.
Review Date: 2001-05-12
This book is a great read and an interesting study of the beer industry and its history. The author due to his ties (son of the Heineken importer) provides great insight, but also some thoughtful and usable management and marketing analysis.

Smooth, crisp, flavorful.....just a great book
Helpful Votes: 4 out of 5 total.
Review Date: 2001-12-05
Now here's a book about something near and dear to my heart (and mouth). I bought this book when it first came out after hearing a radio interview with Philip Van Munching and finding him not only very informative, but also hilarious. This book is very entertaining and informative (and it always makes me thirsty for a cold one, but I digress).

Being in the Van Munching family it's hard to knock him for his emphasis on Heineken (is he supposed to know more about Miller and Anheiser Busch than his own family's company?) The book gives a very detailed background of the beer industry in the US but mainly focuses on the period beginning in the seventies which he refers to as the "Beer Wars" when Anheiser Busch, Miller and Coors began to take over.

Anyone interested in business, advertising and marketing in particular, will really enjoy this book. Oh yeah, and if you like to enjoy a cold one from time to time you'll also like this book. I've aleways been more of a microbrew drinker myself (beer snob) so I've never really enjoyed anything brewed by the big three. After reading this book I don't think I'll be enjoying anything from them anytime soon. Like one of the reviews on the back of the book says, " I don't know which one of them deserves my money less." Cheers!

Business
Business By The Book Complete Guide Of Biblical Principles For The Workplace
Published in Paperback by Thomas Nelson (1998-05-05)
Author: Larry Burkett
List price: $14.99
New price: $5.49
Used price: $0.01
Collectible price: $23.00

Average review score:

Balanced and powerful
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-01
I was deeply impressed with the balanced approach Larry Burkett has for doing business from a Biblical worldview. I am purchasing copies as gifts.

Must read for Christian Business owners!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-14
We liked this book so much, we bought it for my father-in-law who just started his business. If you have a burden to approach your business with Christ at the center, read this book!

Changed my company
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-14
I handed this book to my project managers and am already experiencing a ground swell of blessing. The late great Larry Burkett lays the prinicles out in an easy to understand and thoughtful way. I would highly, highly recommend this book if you are interested in doing Business the way God intended.

A MUST READ BEFORE YOU START A BUSINESS
Helpful Votes: 3 out of 3 total.
Review Date: 2005-10-26
THE AUTHOR COVERS BUSINESS PRINCIPLES IN A MANNER THAT YOU DONT COVER IN ANY BA OR MBA PROGRAM THAT I EVER HEARD. DEFINETELY WORTH THE READ!

Business By THE Book
Helpful Votes: 4 out of 4 total.
Review Date: 2005-08-10
This book is not for someone wanting to get rich quick! If you are a Christian business owner wanting to run your business according to God's word, this book explains God's word and gives helpful tips to follow through with His word.


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