Business Books

I read this book and was able to immediately implement great strategies to improve our customer service
Visit our site at www.redbanklimo.com I purchased this book for friends who have businesses too.

Very well written and enjoyable to read. It has encouraged me to do some side business, which I am hoping will grow.

If you are a retail business owner that is looking to turn things around in this economy this is the go to book. What I love about the book is that it is easy to read and easy to implement. All it takes is for you to make the effort and put the tactics to use and you will see results immediately.

After reading a ton of other retail specific books this is by far the most important book to have in your library. You will not be disappointed. A must for all retail business owners.

[...]

Even though I have my website listed as #1 on all the major search engines I thought this book might be of help. After reading the book, I realized that I had done almost exactly what was prescribed in the book. It is really good advice and everyone building their own website needs to know this information before starting. Professional website designers and builders would be well advised by purchasing and reading this book also. The small price you pay is nothing compared to the price you would spend otherwise trying to get top listing in the search engines. It also has advice on other types of advertising that can really save you money. I highly recommend this book because it takes you through the entire process of business building.

Marketing Your Reatail Store in the Internet Age does a lot of things just right.

It puts people into the right frame of mind so they can develop a "Marketer's Mindset." It outlines key concepts that are the foundation of smart business decisions. And it provides actual, realistic, easy to understand techniques that can be implemented starting immediately (and gives real life examples and case studies to help you apply the techniques to your business).

There's a goldmine within these pages, and because of the simple, user-friendly way it's laid out, you won't have much trouble finding it. Great book!

I was fortunate enough to see Mark in action live and purchased the book right after our class. Mark seriously walks the talk and from a person in finance, it was great to be able to see someone having been in that line of work, using meditation to help. Highly recommend anyone searching for how to maintain a more balanced mind set in this crazy world to buy the book and go see Mark when he next speaks.

Namaste Mark Thornton!

I had exposure to some hardcopy and audiobooks and then I stumbled upon Mark Thornton's Meditation in a New York Minute...finally, a book/audiobook that really talked to me; I think Mark Thornton's easy, light delivery resonates with a person who hasn't had too much exposure to meditation, just like I haven't.

Mark's practical and supportive approach to learning how to meditate are relevant to my lifestyle, and I'll bet will be relevant to yours as well if you're interested in learning how to find some centering peace and calm in the whirlwind of your average day. An added bonus is that Mark debunks some commonly held misconceptions about meditation. I also have Mark to thank for suggesting involvement in local "meetups" - it's been fantastic. This book I wholeheartedly recommend-

If you are looking for the benefits of learning meditation without the need to find a new spiritual path, this is a great book. The author assumes you will read through the book quickly and writes in a way that allows you to skim quickly while identifying places where you need to slow down and read thoroughly. He has a practical style and a wide variety of techiniques that allow the busy person to engage in meditation without a radical change to his or her daily schedule. Mark Thornton clearly has knowledge of the topic, so those who already know some forms of meditation will recognize his experience. This is a great find for anyone with a high stress job or who is just curious about the topic.

MEDITATION IN A NEW YORK MINUTE, both in book and on CD, is a remarkable guide to meditation, successful thinking and responsible actions. Mark's invitation to meditate is gentle and persuasive. The use of inspiring quotes from spiritual leaders is motivational. The actual techniques that he presents are useful, doable and simple. I find listening to the CD life enhancing. Mark has the ability to invite his listeners into the ancient and deep practices of meditation and make it practical for the busy indiviual. His voice on the CD is kind and healing. The breathing techniques are simple. They can be performed through out your day and yet are profoundly relaxing and balancing. I highly recommend this book to anyone who desires calm, peace, harmony and contentment throughout their day, no matter what the chaos surrounding them may be.

In this hectic, 24/7 world, meditation is one of the last things for which most people have any time. This book shows a number of easy ways that anyone can do "mini-meditations" at any time during the day, and that take only one minute at a time.

Everyone has an area of calm deep inside themselves. Accessing that area will decrease stress, re-energize yourself, and enliven the spirit, without closing your eyes and sitting in a lotus position for hours.

Among the techniques are: breathing energy, ChiGung breath for calm, eating (or walking or commuting) with Awareness, magnify heart energy, magnify wisdom, seeing the good in all people and dealing with anger. Start with just one technique, and practice until it becomes second nature. Don't expect to "get" all of these techniques the first time.

This book also mentions quick things that can also be done by anyone at any time. Change your screensaver or cell phone display to CALM or PRACTICE CALM. Breathe in for four seconds, hold for one second, and breathe out for four seconds. Check the muscles in your forehead, and around your eyes, to see if they are relaxed. Massage them if needed. On the subway, imagine your spine is a tube of pure white light, growing brighter and more intense.

This is intended for busy people who don't want to read a lot of spiritual theory; they want to get right to How To Do It. The author is a former executive at JPMorgan, so he understands workplace stress. He has done a fine job with this book. It's simple, effective, and best of all, it's fast.

I have been doing promotional design and communications for years. And I have never seen such a straight forward, concise, personable and well written resource. Great format! This book is a discovery so well rendered that I was left wishing I had found it years ago. It is not just for fundraising... it's about connecting with people who care about your organization, certainly our most important circle of individuals. Thank you! SO glad a friend referred me to it. Short, sweet and well worth ten times the cost. -C

.....unless you are ready to start making lots of money with your newsletters! We were getting ready to prepare our next newsletter, hoping to raise enough money to at least pay for the cost of printing and mailing it out. I decided that this book sounded worth reading, so I ordered it. I was surprised and pleased with all the great information packed in this book. It explained in great detail the mistakes that are made in writing newsletters and why many of them don't bring in much (if any) money. If you are wondering how to jazz up your own newsletter, don't waste another second - get this book and start making those changes. In just a couple of weeks, we have made more than we ever made with our previous newsletters, so we are very excited! Who knew that headlines could be so important????? This book paid for itself with the next newsletter we sent out!

After reading Tom Ahern's "How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets" straight though, I read this one straight through too. Since much of the material was reiterated in a different way, I was able to skim yet have a much fuller understanding of the concepts. I would read both as they are both valuable. I never read books straight through, these are different. I found these to be riveting and rejuvenating. Fun, fast, easy reads that impart an amazing amount of insight into writing for fundraising.

Concisely and sharply written with easy to use advice. Affirmed things that I "knew" but had forgotten about. Used the advice and our newest newsletter has much more "pop" to it. I'll be interested to see if there will be an uptick in donations following its release in a week or so.

Hi Tom,



Your book Raising More Money With Newsletters Than You Ever Thought Possible is terrific!



I started reading it just after completing a quarterly newsletter. I can't seem to finish your book because I keep running to the computer to "fix up" the thing I had thought was a newsletter. I am reading this on a stay-at-home-day-for-reading and when I'm not at the keyboard I am phoning colleagues with new ideas. They may never let me read again.



I heard you speak at the AFP Congress in Toronto and knew this would be a good book. Thanks for making it even better than that.



Are you changing the world? Maybe not. But you are certain to change newsletter writing!



Julie Kinkaid

This is one of the best books I have ever read. I have read it at least three times and learn something new each time. Schelling is not only a great economist but a great writer. He has a knack for making arcane concepts accessible. I highly recommend it. This book uses economic methodology to tackle "non-economic" concepts, such as segregation, sorting and mixing and cooperation.

Micromotives and Macrobehavior shows what fun it must be to be an economist. More specifically, it shows what fun it must be to be Thomas Schelling. It's not a book of high theory; it is a book of high particularity. When Schelling walks down the street, I imagine him with a giant grin or, barring that, a notepad in his hand to take down his thoughts on whatever he might be looking at; every last bit of the world must fascinate him. The great fun in economics, to me, is not what it has to tell me about optimal investment strategies -- finance being only a small, if important, part of life -- but rather what it has to say about human behavior, and particularly human behavior in the face of other humans.

There are some basic problems of arithmetic that our desires might well create; Schelling very charmingly entitles a chapter on this subject "The Inescapable Mathematics of Musical Chairs." If we all want to live a solitary life in the country, we'll all move to the country and find ourselves surrounded by the people we were trying to escape. We can't all dispose of our Canadian quarters, says Schelling: you pawn off your quarters on me, I pawn them off on my neighbor, and yet still the total stock of quarters is exactly where it was. This accounting for musical chairs gives economics much of its power. It's what happens when you take your eyes off individuals for just a moment and think about their behavior in crowds.

What happens if no one in a university can stand being in the bottom 10% of his class? The bottom 10% will leave. Now 90% of the original class is left, and there's a new bunch in the bottom 10%. They leave. And so forth. Eventually, if this process continues, the class will whittle down to 10% of its original size. An unrealistic example, surely, but it's illustrative. The most famous model of this sort in Micromotives and Macrobehavior is the segregation model. Suppose few people wish to live in a racially homogeneous community; everyone desires some integration. But suppose people don't want to be too isolated: white people have no problem living with black people, so long as the white people aren't the minority in their neighborhoods. What will happen to the racial composition of neighborhoods? Schelling simulates a small city on a standard 8×8 cheesboard, with nickels and dimes representing white and black people. The board starts out in one equilibrium where everyone is satisfied with his neighbors and no one is too isolated. Then there's a minor shock to the system: a few people move away at random around the board. Suddenly black people have no neighbor on one side, and only white people on the other. What was a satisfying equilibrium before is now unsatisfying to at least one person on the board, so he moves to a neighborhood whose racial composition is more to his liking. This process continues until we've reached a new equilibrium. More often than not, this equilibrium involves massive segregation. No one desired that it be this way; people only wished that those near them looked somewhat like them.

A few questions naturally present themselves here. How many equilibria are there? How many stable equilibria are there? (Perfect integration was an equilibrium at the start of the experiment, but it was unstable in the face of mild shocks.) The convergence to segregation depends on how homogeneous people wish their neighborhoods to be; if everyone desires that 50% of his neighbors be like him, does that change anything? Also, do the conclusions change when we move from a small city modeled by an 8×8 board to a larger one?

One of the lessons has been well-rehearsed elsewhere (e.g., No One Makes You Shop At Wal-Mart): in many cases, the decisions that we make individually cannot be expected to result in outcomes that we all would have chosen had we coordinated. You don't even need to look at the level of an entire society; Schelling has plenty of examples from everyday life. Maybe the easiest is something that happened to him while driving back from Cape Cod: a mattress had fallen off the roof of someone's car and had snarled traffic for hours. If the driver of that car with the mattress could somehow have borne (in the jargon: "internalized") the costs that he inflicted on everyone else, he'd probably have stopped his car, fetched the mattress, and saved everyone a lot of lost time. Or if all the other drivers could have coordinated somehow, they might have been able to get that mattress off the road and save everyone behind them the time that they all lost. Absent any coordination, though, that mattress might still be laying there.

This coordination doesn't need to come in the form of an enforcer with guns, necessarily; social norms can do it. What if we've all been trained by our parents to feel great shame at not helping others? You can certainly imagine social structures in which people would fight others for the right to clear off that mattress. If it's hard to envision this, suppose that selflessness were actually sexy.

The direction you turn from here is asking how societies solve coordination problems -- how we encourage each other to behave in a way that helps out everyone. Micromotives and Macrobehavior is chiefly valuable in that it gets you thinking about these problems, and realizing that it's not especially easy: merely scaling up your own virtuous behavior won't necessarily cut it.

I enjoyed this book for it's stimulating arguments and everyday examples of big picture, "big topics" issues. As a novice to any type of economic analysis I've found the book informative and interesting. I recommend this book to anybody wishing to increase their awareness of the relevance of everyday events and experience to bigger, more intellectual topics.

Schelling's book covertly drafts a model of economic support for the Golden Rule. While many of his examples may be repetitive, ultimately, we learn that by restraining ourselves in various enterprises, such as energy conservation, we are able to produce overall benefits for society. However, the hitch is that without critical mass or some basis for keeping rebels in line, no one adheres to the collective system and therefore no one benefits. Thus, the author intelligently posits an argument that in properly regulated environments, cooperation and selflessness produce stability and will lead to long-term success.

What is more interesting are Schelling's numerous examples and asides about human behavior that, once examined carefully, yield a greater understanding about everyday phenomena. For example, he writes, "Most people think that inflation reduces purchasing power without stopping to notice that their own pay increases are somebody else's inflation, and at least some of it must cancel out." This book is filled with such astute and not easily apparent statements. He also carries economic theory into social theory, showing that if all men married women four years younger than them where population is growing at three percent annually, eventually women of marrying age may outnumber men by more than 12%. The book has several of these nuggets, but leaves out an obvious and one of my favorite lessons about education: when a student goes to school, s/he not only "loses" the money s/he spends on tuition, but also her/his earning power during the years spent studying. For this reason, one could argue that it seems more sensical to attend school when there is a recession and to work when unemployment is low.

The glaring gap in this book is the problem of freeloaders--what do we do, for example, about the neighbor who waters his lawn excessively during a water shortage, thereby creating less incentive for others to conserve water? The author most likely believes that education will assist this problem, but this may be an idealistic notion at best. Still, Schelling manages to prove that cooperation rather than competition in some cases may produce better results, leading to viable arguments against selfish behavior.

Game theory has been criticized for being able to explain anything, yet having little predictive capability. Whatever the case, Thomas Schelling's book is a gem. He takes everyday life phenomena and applies some systematic analysis as to why these things happen. It's a quick read and when you are done you too will keep viewing any issues coming your way as if they were seeking an equilibrium. With the varied topics and colorful examples it's the 1970s equivalent of "Freakonomics".

I met David Mullen several years ago in his Merrill Lynch office in south Denver. A colleague and I visited with David for a couple of hours and enjoyed lunch and a enlightening conversation about Mullin's views and support strategies he was implementing for and with the financial advisors under his charge. I smiled as I read through this book hearing many of the same practices and methodologies he shared with me then. This book is about proven system. Mullen has helped hundreds of financial advisors become successful and achieve the pinnacles of their careers.

Anyone who is new to the financial services business, or is thinking about switching to a career in financial services would do well to read David J. Mullen Jr.'s very helpful handbook on how to become a top producer in a million-dollar financial services practice. As a former regional manager with Merrill Lynch, Mullen gained experience working with several top producers and summarized what he learned from them in this book. As a managing director at Merrill Lynch, Mullen hired and trained more than 500 financial advisers.

Mullen cuts to the heart of the matter by spelling out in detail what needs to be done every business day to achieve success. On top of the list are self-discipline and clarity of vision. After providing an overview in chapter one, Mullen takes the reader step by step along the path of developing a million-dollar practice. Most of the advice is very specific - how many qualified prospects you should keep, how much in new assets you should get under your management each month, and how many appointments you should make for each new week. And, throughout the book, Mullen stresses that there are no shortcuts in the road to success but there are clear right steps to take and each step must be taken.

Besides being very specific, the author also takes a global, comprehensive approach when covering such broad topics as sales, prospecting, marketing, and time management. The broader looks produces his system that offers "how to" advice on such things as getting the appointment, converting prospects to customers, balancing current customers with prospects, building relationships, retaining customers, using niche marketing to your benefit, increasing the services each customers depends upon you for, and attracting millionaire clients.

Mullen also provides sample letters and model scripts that are proven templates to success. The sample letters and scripts are why many of my friends are keeping Mullen's book on their desktops to be referred to often. Especially useful for repeated reference is the his15 Market Action Plans. The templates alone provide reason to buy this book but the real benefits are those gained from paying attention to the advice of a man who has succeeded and wants you to succeed also.

By Darin Manis
CEO and Founder
RJ & Makay
www.rjandmakay.com

I recently obtained my series 7 and series 66 licenses, along with all the insurance lines! After completing my studying and passing all the tests, I had no idea as of what to do next. This book gives you detailed, step by step processes that will make you accountable to yourself. This is the best road map I have seen for financial advisor type professionals. Follow this book, be successful!

This is a very good, practical guide, on how to become a million dollar producer. The book is straightforward and full of practical information that anyone can immediately put to use.

The author is a former regional manager at Merrill Lynch and refined his system over many years of working with top producers at the firm. New advisors and those looking for a significant jump in productivity would be well advised to adopt the book as their business plan.

I use the book and have worked with draft copies of the materials for two years and have seen a significant lift in my productivity, client satisfaction and my own professional satisfaction.

The book has info on how to structure your practice, what activities matter, managing investments, niche marketing, working with your assistant and much more.

This is a great companion to Nick Murray's classic book "The New Financial Advisor"

As I begin my own financial services practice I find this book to be very helpful in two areas.

1. The author gets at motivation first. We need to ask the WHY of what we are doing. We need to answer that question in our own lives if we are to be successful. Set goals and then work to achieve those goals. It begins with the reasons we are in this business.

2. Practical steps. The author takes the reader through very practical steps of time management, and even lays out some very basic marketing plans and ideas.

This is a marked up book that will be a constant reference for me.

Just recently licensed, I was searching for a book to help me get started, since I will be working as an independent financial adviser. Ordered this book because of the high reviews and I have to say this book did not let me down. It was better than I expected. This book breaks down exactly what you need to do, step by step, to grow a million dollar practice. My favorite chapters were the first (Overview) and the third (The numbers you need to succeed).

The Overview basically tells you what to expect, explaining that as a new adviser 70% of a 10 hour day should be spent on marketing. Also provides a break down for your weekly marketing goals, time commitment, and target markets.

The Numbers chapter breaks down how many appointments you must set weekly, how much assets you must get under management on a monthly basis, the minimum qualified prospects to keep, and a specific road map to growing your business to a million dollars.

The book also contains marking plans, scrips to help you get started and much more. This is a great book for any new adviser that is serious about growing their business to a million dollar practice!

LOS CONSEJOS ADMINISTRATIVOS DE ESTE LIBRO, LE VAN A ENCANTAR CUANDO LOS VEA CONVERTIDOS EN UN COCHE NUEVO, JOYAS ETC...

UN LIBRO UNICO... que conjunta la sabiduria femenina en las empresas con una alta inteligencia y un sentido del humor finisimo !

let me tell you it's also THE MOST ENCHANTING AND FUNNY BOOK I'VE EVER READ !
Incredibly well written and with a refined aristocratic sense of humor

YO tengo un negocio son cinco empleados, y el libro Keller ha sido una gran parte de mi exito

CUALQUIER EMPRESARIO...
Y QUE ADEMAS DE SER SABIA, ES SUPER LIGERA Y DIVERTIDÍSIMA !

This book (The Naked Capitalist), along with the book "The Bilderburg Group", explains exactly what is going on in Government. The power of the men in the secret groups are dangerous to all Americians, and there are many in our Government at all levels. They are the Bilderburgs, Council of Foreign Relations and Trilaterial Commission, determined to make us a socialist country.

If this book were written by anyone less credible, you'd have to pass it off as conspiracy theory nonsense. But Skousen is anything but a conspiracy theory nut. He is a very well respected scholar. So what makes this book so infuriating is to realize both political parties are being swayed towards collectivism and totalitarianism through the robber-barons' self-percieved notion of good for the world and their "generous" donations to non-profits that promote this communist agenda. Thus, the Naked Capitalist reveals the wealthy elite to be promoters of exactly what would destroy not them, but the vast middle class of America. Ever notice that Karl Marx was fighting against the Bourgesie and not the aristocracy? The Bourgesie is the middle class. The rich want us middle-classers to simply revert to the equitable poverty of socialism while they continue to live luxuriously at our expense. This is a must read.

Dr. Carroll Quigley, favorably cited by then-governor Bill Clinton at his acceptance of the Democratic nomination for president in 1992, penned "Tragedy & Hope" in 1965 after his review of many pages of documents of what he describes as the "power elite." This elite, composed of powerful banking families (Morgan and Rothschild) and uber-rich industrial capitalists (the Rockefellers, Andrew Carnegie) along with the intellectual wells of John Ruskin and billionaire Cecil Rhodes, comprise a well-connected, well-established power axis that is intent on clutching the world's social, political, cultural, and economic powers into their tightly clenched fists. The banking houses, typically referred to as simply the "international bankers," have been the hidden money powers behind the revolutionary movements of the 20th century, including Bolshevik revolution to overthrow the Russian monarchy.

The overarching question of W. Cleon Skousen's "The Naked Capitalist" is a puzzling one: why do the world's largest fortunes, which have amassed their wealth under free market capitalism, support the socialist, fascist, and Communist powers with continuing financial aid? The answer is an unpleasant, but simple, one. These interlocking powers, the Federal Reserve System, treasonous tax-exempt foundations, the Council on Foreign Relations, Fabian socialism as articulated by Ruskin and Rhodes, and the American slide toward socialist economics, are in league to envision the new "Tower of Babel," namely a collectivist World Government, under their jurisdiction and guidance, naturally.

"Naked Capitalist" carries the themes of "None Dare Call It Treason" by John Stormer in that every Communist nation has a glittering, red-inked "MADE IN THE USA" stamp on its blood-soaked land. Coupled with John Ruskin's idea of keeping the wealthy elite in control of the masses, the Anglo-American establishment could shape each nation's political and economic future in its hand, eventually leading to the institution of a global government that all nation-states would recognize.

The power elite controls and manipulates the economic and political life of the United States still today. The Federal Reserve's siphoning off of American wealth through fiat currency, artificial "boom-bust" cycles, and the repayment of massive interest from the U.S. national debt by the American taxpayer is creating an enriched political class able to dominate the masses as easily as a farmer directs and controls his cattle. It matters not who wins the White House or controls Congress. The CFR, Trilateral Commission, and the Bilderbergers, bought both institutions long ago, and they are directly in league with the international bankers.

The most entertaining part of the entire book is Skousen's review of multiple historical instances throughout the 40s, 50s, and 60s where the power elite's exposure was all but inevitable. To paraphrase one commentator, the elites are running naked toward the finish line. The establishment elites are probably having a grand old time chuckling about the "old days" where there was a possibility they might be caught red-handed. Nowadays, they can flaunt themselves in the faces of the sleeping masses and still get away with things. With the advent of the Internet, however, they may not be so lucky these "last days."

I was a down-to-earth skeptic as I approached the claims of not only "The Naked Capitalist," but also many other well-known authors, who appeared to me at first to be a bunch of right-wing cranks (on par with leftist 9/11 "Truthers"). As I have extensively followed current events for the past three years, I concluded that the evidence is too overwhelming to be ignored. World government is in our future, and nothing can divert us from that road. Not even the election of Ron Paul to presidency of the United States would buck us off the path to global socialism, although he may have been able to shield us from the atrocities for just a few more years.

Have you awaken from your slumber yet?

"The Naked Capitalist", first published in 1970, is a review and critique of a much longer book, "Tragedy and Hope", first published in 1965. While the references are inevitably dated, this book contains insights that are essential for understanding our current situation. While I wholeheartedly recommend it, it important to take into account the book's context and point of view.

This book must be understood as an attack from the right on "Tragedy and Hope" -- not the 21st century neocon right, but the old fashioned right that may be best thought of as a libertarian point of view these days. Mr. Skousen's approach is consistent with his conservative religious background (LDS) and his background in law enforcement (FBI and later Salt Lake City Chief of Police). Skousen's academic background is reflected in his exegesis of "Tragedy and Hope".

I thought his defense of J. Edgar Hoover and Joe McCarthy was thought provoking, and not to be dismissed out of hand as most left-leaning people would tend to do. By illustrating the clear link between the Eastern Establishment and Communism, the author perhaps provides a better understanding of the criticism of corporate media as "Liberal". Corporate owned media did at times cover the issue of Communists in government in a way that tended to downplay the extent to which the government, particularly the State Department, was infiltrated by Communists, which could lead a right-wing or even a neutral observer to believe that the fourth estate had Communist sympathies.

But that's only part of the story. The corporate owned media has also had a history of covering up the extent to which Fascism has infested USA finance, corporations and government. One example from the time span that Skousen focused on, but which he failed to mention, is the Fascist plot to overthrow the US government shortly after the start of FDR's first term. Jules Archer's recently re-printed book, The Plot to Seize the White House: The Shocking True Story of the Conspiracy to Overthrow FDR, tells this story persuasively. The earliest incarnation of the HUAC (House Committee on Un-American Activities), the Special Committee on Un-American Activities (1934-1937) actually investigated not only domestic Communist activities, but domestic Fascist activities as well, including the plot just mentioned. Contemporary press coverage of the Congressional hearings and the plot itself was shameful for the most part, particularly the coverage by Time magazine and the New York Times. They covered the story in a way similar to later coverage of UFO and Elvis sightings, poking fun at the very suggestion that such a plot could even exist.

While I am grateful that Skousen wrote this unique review/critique of "Tragedy and Hope", I would urge readers to take "The Naked Capitalist" as a point of departure in their study of the power elite, not the final word. The plutocrats who run things behind the scenes take on many guises, using politicians and movements across the political spectrum to further their malevolent aims. They quite obviously used both Fascism and Communism simultaneously for a time and have moved on to other totalitarian movements, such as neoconservatism and various religious movements. Focusing excessively on these movements and philosophies only serves to distract us from discovering the actual puppet masters.

I must finally express my disappointment with the inclusion of a vitriolic attack by Al Smith on FDR's New Deal policies in an appendix. Al Smith had preceded FDR both as Governor of New York, and as a Democratic presidential nominee. Smith lost the nomination in 1932 to FDR, who, unlike Smith in 1928, went on to win the election. There is the argument that while Smith had maintained his previous progressive beliefs, the Democratic Party under FDR had moved on to Socialist tendencies. (In other words, the Democratic party left him, he didn't leave the party.) However, if Skousen were to choose a disaffected Democrat to criticize the New Deal, he could not have picked a better example of a sellout, a turncoat, and perhaps even a traitor, than Al Smith. Smith was first of all a sore loser, and secondly had by that time become a 100% owned asset of the Eastern plutocrats, the very class that "The Naked Capitalist" rails against. Smith was a prominent member of the Liberty League which sponsored the Fascist plot against FDR I referred to above. I again refer to The Plot to Seize the White House: The Shocking True Story of the Conspiracy to Overthrow FDR for details.

By suggesting that Al Smith was still the brown bowler wearing "Happy Warrior" in 1936 that he had been in the 1920s disingenuous to put it mildly.

A Christian Review of, "The Naked Capitalist" By W. Cleon Skousen


"A worthless person, a wicked man, goes about with crooked speech, winks with his eyes, scrapes with his feet, points with his finger, with perverted heart devises evil, continually sowing discord; therefore calamity will come upon him suddenly; in a moment he will be broken beyond healing. There are six things the Lord hates, seven of which are an abomination to him: haughty eyes, a lying tongue, and hands that shed innocent blood. A heart that devices wicked plans, feet that make haste to run to evil, a false witness who breathes out lies, and a man who sows discord among brothers." Proverbs 6:12-19 RSV

The above verse if the first thing that came to my mind once I finished reading this fine book. Skousen in "The Naked Capitalist" is really describing the events from 1913 through the 1960's that will someday lead to The New World Order. There have been so many great reviews on this book on Amazon.com that I would encourage the reader to not only read this review but the others as well. Skousen's book is a summary of Dr. Caroll Quigley's (a professor of Bill Clinton, and an insider to the New World Order boys) Book "Tragedy and Hope" in which Quigley being an insider and allowed to review the CFR's (Council On Foreign Relations) documents for two years in which he decided to write a book since he felt that there was no way we could stop this socialist empire now. Here are some of the highlights from this book that stuck out to me:

We were actually making post war plans to World War 2 a whole two years prior to entering the war (this is where we got the United Nations from).

The international bankers financed two conservative candidates to split the vote so Woodrow Wilson would be elected to office. Woodrow Wilson signed into law the Federal Reserve which is actually a private banking system. This took the power of making money away from congress and gave it to a private bank. (Does anyone recall the bible verse that says, "The borrower is slave to the lender.")

The international bankers are in Europe, the United States and setting up shop everywhere. Since they came into power they have set up communist government after communist government because it's easier to work with a dictator and get rich than it is with a free society.

These bankers will usually finance both sides of a war, and have been linked to just about every war since they took power. They also make a lot of profit, and as Skousen points out their oil plants and businesses are conveniently not hurt even though thousands upon thousands may die for their gain.

I enjoyed Skousen's ability to break down the Korean War and show how (with facts that are documented from sources in the back) Communists within the United States working in high positions of power were playing both sides. The plan was for the U.S. to fight for South Korea, oh but wait, we were supposed to lose. When our military was TOO good there were 100,000 Red Chinese waiting for them. Our military was not allowed to take our Chinese supply lines or to go in and take territory. I mean the communists in Washington had it all set up and we were supposed to lose. What right did our military have actually being good.

The CFR (Council On Foreign Relations) is a front group by the international bankers (like the Royal Institute Of International Affairs is in Europe) . This council works for the international bankers and supports socialist causes.

The builderberg group is a small group of elites that meet once a year and plan the direction of the world and it's propaganda for the next year. It is very secretive and if someone finds out your invited your invite is automatically revoked. Group made up of large corporate heads, political leaders, media elite, and the international bankers.

Tax exempt foundations are influencing public policy and directly influencing our schools. They are pushing propaganda and dumbing down our society. These foundations oddly enough are places the big corporate big wigs and international bankers can stash their money and not get taxed.

Bottom Line: I could go on and on.... Read the book it's only about 125 pages, but it is loaded with some of the most important information you could want or know about our government and the New World Order.

You don't have to read the paper or even watch the news to appreciate this well written book. Sure, it centers around a fantastic journalistic story. It is also a story of addiction/sobriety, overcoming child abuse and a love story. It is a dark and gritty book that is hard to put down.

Leopold is a tough guy to like. He is a drug addict, a thief, and incredibly self-loathing. He is also a chronic complainer, believing that life has dealt him a terrible hand. Even when things in his life are going well, he manages to sabotage everything around him, almost losing his wife and career. Leopold's instability and ongoing war with himself make for incredibly entertaining stories.

I liked News Junkie a lot. The writing style give the reader a sense of time and place. You feel as if you are in the newsroom with Leopold.

Jason Leopold is complex and a contradition. You like him and root for him, yet cringe at some of his actions. You wish the unfinished chapters of his life will bring happiness.

News Junkie is the engaging memoir and personally revealing story of Jason Leopold and his willingness to risk an unhealthy and destructive life in exchange as an investigative reporter. An incredible autobiography of a genuinely hazardous career that came to involve selling drugs and stolen goods, News Junkie carries readers through the riveting true-life tale of a reporter's daily job dedicated to exposing corporate-crooks and politician, facing his own illegal behavior brought about by his own felonious behavior, his pressing need for regaining personal sobriety, and the impact upon his emotional well being of what he had been continuously confronted with while in the pursuit of his profession. With its superbly presented candor, News Junkie is very highly recommended reading both as a memoir offering unique insights into the mind and life of an investigative journalist, and as a "slice of life" window into the stories and personalities behind headline stories of corruption and crime.

This is a scary book. Jason Leopold was not a nice guy. He was a creep who would screw over anyone for drugs first, then news "scoops" later.

This is a story of a guy whose misdirected intelligence and passion totally screw him up for a number of years. Finally, he starts to get on a path where he's doing some good, but he's still stuck with some very nasty habits that get him in trouble and keep him sabotaging himself, in spite of becoming a serial award winning reporter.

As a writer I found Jason's book very inspiring. Not the nasty stuff-- but Jason describes the creative and energetic ways he went after stories. I've written for national magazines, with my own share of cover stories, and I've done some investigative leg and phone work. But Jason's descriptions of his efforts have already inspired me to go the extra distance to dig further into articles. The first article I applied this to rose to the top five articles of the month on my website, where we've published at least 400 articles so far this month.

Jason writes about how he was tough on his reporters, as an editor. insisting that they go out on the street, covering their beat, not waiting for news to come to them. That's inspired me to take a similar approach in my own writing.

If you're a reporter, this book is different than any I've seen. It's wild and wooly and while a bit apologetic, brutally honest.


Recently, post the writing of this book, Jason reported that Karl Rove was about to be indicted by Patrick Fitzgerald, the special prosecutor investigating the Plame CIA case. It didn't happen. Rove was never indicted. Now you could just write Jason off as an incompetent. But you could also wonder whether Rove got to Fitzgerald, or, that someone fed Jason bad info that was designed to set him up, because he was getting too close to the truth. I don't know what the answer is. Frankly, having published his report, I was embarassed by the article being wrong. When I got the word, I headlined the article. It didn't feel very good. But maybe that's what was supposed to happen-- what was intended by the people who set him up. I'm not apologizing for him. But I'm keeping my mind open to the possibility that the people who brought us the threat of WMDs in Iraq, who pulled one over on Colin Powell, the majority of the senate and most of the US could have also pulled one over on this news junkie.

I see Jason as a man who can make a difference. I'm glad he's working for the progressive cause now. The right wing fights very, very dirty. They lie, cheat, and since they run the mainstream media, they propagandize, cover up and gloss over news that should be covered that isn't.

We need more Jason Leopolds who are willing to do what it takes to dig up the truth. And we should expect that when he uses his enormous cojones to take on incredibly powerful, influential and wealthy players, he will occasionally be set up,occasionally stabbed in the back by editors, occasionally made to look bad, so his good work is questioned.

Bottom line, this gritty autobiography tells a tale of a man who becomes a drug addicted, dealing, thieving criminal who quits abusing, cleans up his act and really achieves some significant successes in his life, not leaving all his flaws behind, but steadily making progress.

It's a great read.

About the inspiring part-- one must be selective about what one is inspired by. I chose to be inspired by his creative, energetic approach to digging up stories. [...].

I find it interesting and extremely unusual that there are, at the writing of this review, a dozen reviews, most of the positive. All the positive, four or five star reviews have been rated as unhelpful by two to one. My guess is that some of the right wingers who have been attacking the author in the blogoverse have decided to "tar" the positive reviews. I expect the same will happen to this one. The fact is, I doubt that these review commenters have read the book, or care to. It is dishonest to take this approach.

He does it again. Dan delivers a tough-love book on business management. If you like Dan's brand of brash no bull ways to do things you will appriciate this book. Don't expect any subtle, mamby-pamby, skirt around the real issues here. This is tough get-it-done management. A good read.

If you had to pick one book to read on management, Dan Kennedy's Ruthless Management should be it. Great insights on things many small business people never bother to think about... and they are the same things that may be killing their business.

I recall reading how Dan himself believes he'll get negative responses from wussies who get affected by his no-nonsense approach, and am glad to see people are (so far) more sensible than that and giving this book the praise and attention it deserves!

Many management books peddled by academic types who never even tried their hand at a real business espouse such banalities as employees being their no. 1 resource, etc. etc. There's nothing wrong with that, but the truth is, a business IS a business and should be taken as such.

For once there is someone standing up for business owners! Not only is the book a great interesting read but filled with truth and practical advice you'll wonder why you never read it years before; then you would have saved all that time and baseless guilt and cost for underperforming employees who, like other authors, make you believe-- wrongfully-- that it is their right to have you bow down to them and that a business exists to employ people. Wrong! A business exists to provide a service/product and in return generate profits! Don't be guilty stating that and living that.

This book finally gives you the permission to do what is right, and is finally an ally, there on your side, when you need to do the right thing, which used to make you feel guilty in a disconnect that was detrimental only to you.

I highly recommend this book to anyone who has staff in their business. I used to think that I managed my staff pretty well, but after reading this book and applying the techniques I've learnt that I was really letting myself and my staff down by not getting the best out of them. I'd say most people reading will notice a 40% increase in productivity if they apply just some of the tips in here.

One of my tips for implementing what is taught is to use clockingit software, which is free on the web. I also recommend that online entrepreneurs check out traffic travis and affilorama.

I've read many other Dan Kennedy books, and the best one is right here: No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich (No B.S.)

It's very relevant to all business owners (not just online ones, but especially online ones).

Anyway, I hope you all find my review useful.

Finally, someone must be said that and Kennedy did it. It's the best book on management ever written, and this is probably one of the most harsh books of Professor of Harsh Reality written so far. Prepare for An Inconvenient Truth of Management.
Prepare to understand, that you own a zoo of zebras (you need to read a book to know what it means, and it's just mandatory).
To city freely a Kennedy:

When the cow stops give a milk, what do you do with a cow if you are farmer? Then this cow has another name - a burger.

It's a harsh and really ruthless book about management, but a best till now written on subject, and a zebras example it's CLASSIC - after reading this you will always think in zebras terms in mind.

I have the rare privilege of knowing Paul Oreffice and his book is a must-read for anyone who has become alienated from "The American Dream". Paul shows that dreams really can and do come true if you work hard enough and smart enough. His book is also a modern day cautionary tale of what happens when we take our wonderful freedoms for granted. Paul has lived through fascism and survived, with the close-knit love of a proud, loving and visionary father and a enormously devoted mother. If you need to rekindle that lost spark of optimism in our country and the opportunities that await you, let Paul's story guide you from the depths of danger and hard times to the pinnacle of success and "the good life". I encourage you to buy this book!

a more contemporary read of a well-known tale - escape a terrible situation, challenge oneself to be the best you can be, and come to America - the only country which allows this level of driven talent to rise to the highest possible levels.

Orrefice crafts a good tale...but never links the truly compelling childhood and early adulthood to the CEO he became. The only lesson gleaned is that America still is the place for the hopes and dreams to come true. But the book would have garnered more stars if Paul could have connected this experience to how he ran a huge company. Rather, the two are almost two disassociated events.

This is a story beautifully written and wonderfully crafted. It is one of those rare books that takes you into the life of an amazing, real-life success story. Congratulations to both Paul Oreffice and the writer Tom Hanlon, on a book well done.

I'm surprised this hasn't been made into a movie yet.

While I am personally familiar with the author and was expecting an interesting book, I had no idea what an emotional thriller some sections would be. Mr. Oreffice was very generous in revealing his emotions, both about the hardships and fears visited upon his family and about the intimate feelings back and forth between himself and his family, especially his father.

It is appropriate that World War II receives so much attention, both from the fact that it was such an overriding influence on people of his generation and from the plain story telling reality that those stories are more compelling than business stories. The tale of his cousin who leapt from a train nearing a death camp is one of the most gripping stories of its kind I have ever read.

The balance is perfect. The lengthy business career is dealt with well, but not in too much detail. Yet, it provides for a full appreciation for the remarkable accomplishments.

All in all, the book celebrates its rather ambitious title and does justice to it. The jacket design is inspired, as that sweet little fact looking back from darkness evokes the Anne Frank images. Thus, to a reader of a certain age, an aura is created before the first page; then that opening story about a little boy wondering where his father was and beginning to learn about how adults struggle to protect children gets the book off to a stunning start.

The images of Mussolini and his troops are chilling, and yet Paul can go to the pleasant tales of his horsemanship without one hindering the other.

With the autobiography complete, we can only hope for a follow-up book made up of more randomly selected tales.

I have known Paul Oreffice for a number of years, throughout which I have come to know him as a truly remarkable, caring, and sincere individual. In addition to being an interesting story, his book is a lesson in history, perseverance, integrity, common sense, and humility. I am confident that readers will find his book to be as fascinating and inspiring as the man who wrote it.