Business Books
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InformativeReview Date: 2008-08-08
Shave Years off of Your Learning CurveReview Date: 2008-07-24
This book can literally save you thousands in misspent time and money by providing you with a high-level road map for carving out your space in the business world. I do wish I had this book 5 years ago!
The only negative with this book is that although I'm truly grateful for what the author did choose to include, the book left me wanting a tad bit as each chapter could easily have been extended to be its own book. Let's hope for many more follow-up books from this author in the years to come.
This enlightening book by Ken MacArthur is a must read.Review Date: 2008-09-07
IMPACT has forced me to make a solid and calmed recap of all that I have learned about internet marketing during two years of compulsive purchasing and avid reading of downloadable courses and ebooks (much of the them not worth the price I paid) about this matter.
With his simple, close and clear tone, Ken MacArthur covers all the key matters that you need to know if you want to impact others in a positive way - especially if you want to make your voice listened by thousands with respect and receptivity.
He gives you the keys to make your "impact" system, the rest is up to you... Once you have read the book, don't stop... you must to take actions that Ken has showed you. You should take lots of notes when reading this book.
If you are a beginner in the internet marketing arena, I have no doubt that you will save an important amount of time and money (not like me) if you read this book. I wish it had fallen into my hands two years ago!
Also Ken's teaching goes beyond the mere book. As a continuation of it Ken has a website that contains quality complementary information and resources. As stated on the back cover of the book, Ken offers ... "A free step-by-step guide with hundreds of hours of audio and video instructions to help you create your personal impact plan."
Thanks for writing such a helpful book, Mr. MacArthur.
Alex Perez-Prat
What Kind of Book Am I?Review Date: 2008-08-22
The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets specific at the end when he talks about his online product, but even there it not detailed enough. Maybe this book was really just promotional material to go to his website and buy his product.
Part of me wants to give it a 4, but I think a 3 is more justified because in the end I am left with the feeling that there surely are other authors with more focused things to say.
One last thing - a pet peeve. I really don't like when authors quote themselves in a book. What's up with placing your own quotes in shaded boxes? If something is really quotable, it should be done by readers and not by the authors.
I Was Too Busy To Read It-But Couldn't Put It Down! Review Date: 2008-07-25
One day my internet connection went on the blink. I was annoyed, but decided to spend my time productively instead of whining. I chose to read Ken's book, Impact. After all, he had signed it for me at the Masters Seminar in Chicago.
The book captivated me as did the author.
A few pages into the book, I saw my instant messenger pop back up. I had tons of action steps written for the day, yet to be done, but I was not about to put the book down. I was like a sponge soaking up life for myself and my business. I could relate so well to everything he was saying. He gives solid, usable content, not just concepts or fluff.
It is clear that he is an expert marketer because he understands every aspect of marketing-but he especially gets how valuable relationships are to building a true foundation of a successful business.
It is officially on my "must read" list for my internet marketing students.
The book covers crucial information on publicity, psychology, leveraging, launch strategies, building revenue, outsourcing, automating, and much more that every serious marketer should know. The resources inside the book are amazing, but he goes a step further and adds bonus links to resources online for those who want more.
It doesn't matter if you are a new affiliate marketer or own a thriving business-you'll enjoy and benefit from reading this book. You'll thank me later if you just click the order button now. It's that good.
Kristi Sayles
http://SmartAuthor.com
http://TalkwithExperts.com
http://SmartAuthorSystem.com
http://SpecialReportGenerator.com

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Guidebook for a Difficult JourneyReview Date: 2008-09-07
I suggest you do as I did and read the Table of Contents then go directly to each chapter's section on "LISTEN TO WHAT THE MAN SAYS". That will give you a quick dive into the concepts so you can be more tuned in to the information as you go back and read through the book's chapters.
The information is hard-nosed and clear-eyed with lots of flashing neon signs saying, "Watch out for this!" and "Don't you dare do that!". The insights are encouraging in that Hall obviously respects those with talent, vision, and persistence.
I know we'll be wearing out the pages of this book during production and post-production in hopes of following Hall's advice to be prepared for the challenges of distribution - and hopefully reap those rewards.
Pamela Jaye Smith, Producer
RGO MEDIA ASSOCIATES
[...]
Awesome!!Review Date: 2007-08-15
Vital for the FilmmakerReview Date: 2007-02-27
One book indie filmmakers should not missReview Date: 2007-06-06
You'll need a few things before you even begin to direct. Obviously, you need a camera, a screenplay, some actors if necessary, and locations where you'll be allowed to shoot. But besides all that, you'll need some books too, some guides to show you how indie filmmaking is, and what you can do to make your experience an enlightening one, perhaps even more exciting than you might have imagined. That's where Phil Hall comes in.
You pick up a copy of his book, Independent Film Distribution, and prepare to read Phil's educated, calm prose that I'm confident will get you through any worries you might have. It might not solve them all, because an indie film production still has lots to be concerned about during it, but you'll look at how Phil sees independent film and not only perhaps see even more names you might have not recognized at first, but see how to market your dream film, see what it takes to shout at the world, "See my movie!"
Phil's greatest quality in his writing is that he's aware of the filmmakers like you who might read this book. To make an indie film is hard work, but to get people to see it is even more difficult, and he makes sure you know. He does not discourage, but rather guides you through what's out there, also covering what film festivals are all about, and the pros and cons of it.
But it's not only him! No, no. You'll be fortunate enough to read interviews with various, esteemed indie filmmakers, and quotes throughout the chapters from countless others who have been entrenched in indie filmmaking and other aspects of filmmaking and film distribution for years and can speak from where you might want to be one day.
This is where you go for all you'd want to learn. And Phil, being the understanding, considerate writer that he is, he includes a list of distributors in the back, for you to see who is in the business of getting indie films out there. Believe me, there are many books you could possibly have on your shelves about indie filmmaking, lots of authors talking up the history and perhaps also the distribution, but Independent Film Distribution needs to be one you keep close at hand and heart. You'll learn more than you ever thought possible, even if you know a whole lot already.
Like overhearing parts of a conversation...Review Date: 2007-02-23
After reading the book, it left me with a sense that I merely overheard parts of a conversation, wishing I caught all of it. Although the interviews were pretty decent and sort of acted like conversations at a festival's kick-off party, it didn't fulfill me the way I needed it to.
I can say there are a few things I did learn, which - I guess - made it worth the read, but I won't keep this book.
I don't know... I think I could have learned more by a few hours of reading articles on the Internet, but that's just me.
I give it a C minus.
Used price: $19.89

Results from marketing on the internet - Sales soarReview Date: 2007-01-01
This book conects the dots bwteen the web and Real EstateReview Date: 2003-03-21
This book conects the dots bwteen the web and Real EstateReview Date: 2003-03-21
Internet MarketingReview Date: 2000-08-13
Attention Realtors, Buy This Book:Review Date: 2000-08-19
Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace.
It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County.
They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written.
"Internet Marketing in Real Estate" consists of five parts:
"Creating and Building Your Internet Presence: Your Web Site"
"Getting Found" (the all-important section)
"Effective E-mail"
"Time to Get Started" (developing tasks, time-lines, and a budget)
Appendices
No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags.
Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work.
The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant.
"Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-à-vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose.
When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.)
To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium.
For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.

Used price: $24.91

lovelyReview Date: 2008-04-16
Excellent for cross-sectional but needs complements for time seriesReview Date: 2006-12-01
There is only one thing to take into account. Although there are three parts to this book, the shortest one is time series. Its coverage will is therefore not very comprehensive if you want basic explanations like the VAR, GARCH models etc...
In that case, I would recommend the book New Directions in Econometric Practice by Wojciech W. Charemza.
Great Exposition, but Poor NotationReview Date: 2007-09-26
A very good bookReview Date: 2007-02-26
Great for Self-studyingReview Date: 2006-12-03

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If you are doing or thinking of doing any kind of e-newsletterReview Date: 2008-10-25
Great BookReview Date: 2008-09-30
Rare Combo Few Can Pull OffReview Date: 2008-07-30
Useful and funny self-marketing anecdotes Review Date: 2008-06-02
Great holiday present for friends running small businesses or dreaming of doing so!Review Date: 2007-11-02

Used price: $2.73

Make Your MoveReview Date: 2003-12-01
It's Your Move inspired me and got me up and moving. This book is a roadmap for anyone that is serious about going to the next level in their life.
Useful ideas for improving your life...Review Date: 2005-03-06
The general design of the book and plan is a series of 52 techniques, or "cards", that you can play in your life in order to improve your effectiveness in life. The techniques are grouped into a number of sets: preparation, attitude, visibility, style, presentation, listening, learning, balance, and flexibility. At the end of each chapter, you are instructed to "draw" one of the cards and start to apply it to your life. By not being able to pick and choose what you want to do, you are forced to examine possibilities that you may shy away from if given your choice.
If you've read books of this genre before, you'll recognize a number of the techniques... take risks, set goals, etc. But regardless of how many you've heard before, all it takes is one new idea to propel you forward. Maxey and Bremer have an easy style of writing that makes it simple to understand and incorporate the idea into your life. They also use actual personal stories to help the reader relate to the technique. All good stuff...
Worth reading if you're looking to make a change in your life...
Learning how life REALLY is..Review Date: 2003-11-23
Good Messages in a Confusing FlowReview Date: 2004-04-12
Based on the subtitle of the book, I expected that I might see a card deck kind of format clearly presented. I imagined perhaps 52 great ideas that I could use to build my effectiveness. The fan of playing cards on the book cover reinforced that expectation. When I finally got past the pages of the publisher's advertising to reach the table of contents, I found that there were nine "hands," an introduction, a preparatory chapter, and a conclusion. Each hand (examples: attitude, visibility, style, listening, learning) in the table of contents has categories that highlight information and advice that would be helpful for anyone looking for some self-improvement help. There are graphics of success cards at the end of each chapter, but the graphics were not emphasized as well as they could be in the chapters. This is a design issue, rather than content, but the design affects the readability of the book.
Some "players" are introduced in the first chapter, representing composites of readers. The idea here, I believe, is that readers would be able to identify with these characters as they move through the book. These characters do stay with us through the book, but an army of other people pop in and out as examples in various vignettes. This parallel theme confused me as I was trying to follow the players and all the valuable advice being offered by the authors. The result of all these themes, a large number of call-out boxes, and a sans serif typeface made this book seem overly complicated.
Unquestionably, there is a lot of valuable advice in these pages, but be prepared to separate the book you'd like to read from the others that seem to be interwoven with it. The index, which appears just before the closing advertisements from the Financial Times, is helpful. The conclusion includes a survey with check-boxes that will enable the reader to focus on next-steps.
Not just another self-help bookReview Date: 2003-11-25
If you want a reality check about the image you project at work, or some ideas about how to break the ice with the boss, or you need to figure out why your ideas just never seem to get the response you'd like at meetings, this book is definitely for you. It doesn't just tell you what to do; it describes a few ways to go about it, describes how each way might be perceived, and then walks you through some practical examples of how to go about trying something new.
I was surprised at how much information the authors included on topics that I hadn't considered much but that, by gosh, really do matter. A lot. This book comes at a topic from all different angles, and gives you quick fixes, easy things to do that are very effective, and also things you can (if you choose) build on if it's something that matters a lot to you. It is extremely thorough, in an easy-to-read way. For example, I've never really paid serious attention to clothes. I have the requisite business attire and know the "rules" -- nothing flashy, good tailoring. But I was fascinated by the discussion of color, different levels of business dress from formal to casual and what really differentiates each level (the unspoken rules that, yes, really do matter), a detailed and intimate talk about details you thought you could only count on a close friend for (bad breath and what really works and what doesn't, taking basic care of your fingernails), and a marvelously sensible talk about how to take care of different fabrics ("Between cleanings, wool garments should be hung out overnight before being put back in a closet. Wool is a resilient fabric and will return to its natural shape if allowed to breathe."). I found myself approaching my closet with new respect.
This is one of only a very few self-help/business books I've ever read that actually resulted in my changing something. And it was easy. I can count at least 4 things I changed immediately, with little effort, after reading this the first time. The chapters on increasing your visibility (hard for us shy types) and attitude and style are worth their weight in gold. The book is very useful as a reference you can go back to for ideas, and for ways to rethink a situation.
This one's a keeper.

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Dynamic ParallelsReview Date: 1999-12-30
Few businessess are as brutally competitive as trading in Chicago exchanges. However, with great faith and works, Joe obviously holds to his strong Christian values in this tough environment.
This book helps me come to grips with striving for success while hoping to maintain the fundamental value of helping and loving one's fellow man (or woman).
This is a must if you aspire to greatness in businessReview Date: 1999-08-07
Excellent life adviceReview Date: 1999-07-26
Entertaining and insightful book about values and businessReview Date: 1999-07-17
I think this book was great, and one of a kind.Review Date: 1999-08-28


Living it Up without Outliving Your MoneyReview Date: 2008-09-12
Title is misleading - great bookReview Date: 2007-11-26
The Guiding MerrimanReview Date: 2007-08-16
Easy to Read and Excellent AdviceReview Date: 2007-03-21
Merriman's suggestion of holding 50% foreign stocks and 50% U.S. stocks was a little surprising to me. I was not expecting such a high allocation to foreign stocks. Vanguard, for example, suggests no more than 20% foreign stocks. Merriman makes a compelling case for holding 50% foreign stocks, but past performance of foreign stocks relative to U.S. stocks does not necessarily mean future performance will be the same.
Another surprise was no mention of REITs. For a book published in 2005, I expected to see at least a 10% allocation to U.S. REITs.
The last surprise was his recommendation of DFA funds compared to Vanguard funds. He tries to make the case the 1% of assets fee per year to a DFA advisor is more than offset by the superior performance of a DFA fund portofolio compared to a Vanguard portfolio. Most of the extra return is not due to lower DFA expense ratios, but the fact that DFA offers more asset class choices than Vanguard. I'm a big Vanguard fan, plus manage my own portfolio.....so I'm not sold on the DFA approach.
Over-all an excellent book.
I would suggest companion books to supplement this book including:
The Richest Man in Babylon
Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
The Millionaire Next Door
The Four Pillars of Investing: Lessons for Building a Winning Portfolio
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
Index Mutual Funds: How to Simplify Your Financial Life and Beat the Pro's
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
The Bogleheads' Guide to Investing
Wealth: Grow It, Protect It, Spend It, and Share It
All About Asset Allocation.
Review of overall subject matter Review Date: 2007-05-30

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SNAPP up this accessible and practical bookReview Date: 2002-02-13
I came across it when looking for Project management books, primarily thinking in terms of "work" projects. There are plenty of books that address "Why" and "What" to do. I'm sure I would have plently of company when, after reading them, I get left with a feeling like "interesting, but what do I actually do now?". Successful doing requires help with "How", and this is the focus of "Make It Happen". This books strength is about implementation. Biagi and Eyres help you with this by walking you through their SNAPP method (read the book). The beauty of this method is that it is readily applied to all sorts of projects, not just the "work" ones e.g. the garden fence etc.
I can vouch first hand that Tresa Eyres and Ron Biagi people practice excellent customer service.
Make it Happen!Review Date: 2002-01-28
I still pick it up every week!Review Date: 2001-09-16
ACHIEVING SUCCESS IN ONLY FIVE STEPSReview Date: 2001-08-22
What business professional has not experienced the grace and glory of a flawless project or event? What personal experiences have I started only to have a few flaws somewhere in the middle? It is so frustrating to want to be the "perfect" person, putting on the "perfect" business meeting or event, only to have an overwhelming feeing of knowing "something is missing....something is going wrong." I have learned in my life that it makes a difference to plan an event using a map. This book IS a map and eliminates the guess work to a project from beginning to end.
The authors of this book explain their step-by-step outline to make any business professional, as well as someone handling a private event, know where to start, how to accomplish, and how to accept the recognition for a job well done.
Each time I have a project, whether at work or at home, I utilize the five easy steps to help me start, plan and finish my project. By using this book I know where and how to start, how to stay on track with the project's objectives, and how the project will be completed with praise and recognition. The steps are easy, fun, and logical. A perfect book to have by my desk and at home for quick reference!
It is my opinion that this book should not be limited to the business professional. It should be read by anyone who wants to succeed in life! I call this book my "training manual for success" and keep it near me when I begin any major (or minor) project!
A former LifetimeReview Date: 2001-03-26

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Best Financial Planning Book On The MarketReview Date: 2006-06-21
HIGHLY RECOMMENDEDReview Date: 2006-06-07
I took his advice and purchased this book and I found it to be thoroughly comprehensive in describing financial products and planning techniques. It is perfect for investors of all ages who are looking to secure their financial future.
This truly is a great financial planning book. If I could give it 6 stars I would. It is set up in a concise, life events style with easy to understand examples. Being that I am new to family life as well as financial planning this book has really helped me to take a step back, evaluate and not only plan for my future, but for the future of my family.
Overall, I would say that this book is the best book in the market on personal financial planning that I have read. It is complete, covers all the essential areas of financial planning. The financial planning ideas are logical and clearly presented for people who may be new to financial planning and even those who are already experienced.
An Excellent Resource!Review Date: 2006-02-02
I was speaking with a friend about how overwhelmed I was with this process; after all, these days you cannot turn on the TV or surf the web without seeing some sort of advertisement from someone who claims they can help you with your finances. She mentioned that she had heard about this book and suggested that I should look into it. I am so glad that I did. Not only was this book easy to read and understand, but it covers a wide range of topics, from explaining the certification process a CFP goes through, to outlining the benefits of different investment tools, such as mutual funds, bonds, and REITS. Additionally, I believe that those of you who are planning on setting up college funds for your children would benefit greatly from reading the Zhang's discussion of UGMA accounts, 529 plans, and Education IRA's. A chart is even provided to help break down the differences between these options, as well as a few others.
Reading this book helped me to both confidently choose a financial planner and feel at ease when discussing my investments. A must read for the beginning investor!!
Educational and InsightfulReview Date: 2006-07-08
Excellent Financial Planning ToolReview Date: 2005-10-04
This book gives readers the confidence to take control of their own financial future, while emphasizing the importance of having a financial planner. The role, significance and benefits of hiring a financial planner are explained in detail. Overall, the authors have given the reader excellent information to make a very important decision. Ultimately it is up to the reader to decide if their situation is simple enough to handle themselves, or if they would benefit from the expertise of a Certified Financial Planner.
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