Business Books

I like this book. I mean it. It's motivational and thought provoking. Then why do I just rate it a four star? It's because I think this book can be better, with less stories of losers/clients anonymous, and more management/marketing/critical thinking tools and techniques for the target readers/buyers' consideration, or simply more tools and techniques. Anyway, the book is a good beginning, but far from an end for business owners who seek for help or improvement. Certainly, there's no holy grail for running a business, big or small, but relentless effort for improvement day by day.

p.s. Below please find some of my favorite messages for your reference.

"I'll open this place and see what happens." That's an intention, of sorts, but it is not enough. You have to want to succeed. If you want to badly enough, you'll always find the how to. And once you've got your want to tuned up and ready to operate, outside forces (such as the economy) wont be an issue. pg 20

Throwing more money into the business does not save it. In fact, it makes things worse. Money may postpone the collapse, but it will also deepen the collapse. Think of giving a heroin addict a large dose of heroin as he or she passes through the final stages ofa painful detox. pg 41

The purpose of advertising is not to build awareness or increase your name ID. The purpose of your advertising is to create a sale!.....Advertising is salesmanship in print! pg 55-6

All purchases are emotional, anyway, although your customer may put up a good show of talking price with you......And please dont have this be your slogan: "The best quality, the best service, the best prices!" pg 98

Your greatest asset is your mental energy.....If you put your mental energy into worry and doubt and fighting fires all day, then you will get more and more fires. If....into understanding your customer, then you will get more and more customers. pg 124

"The Customer's Always Right." That's a huge lie...downright dangerous to you.... the boost in morale if you have employees or partners or coworkers, and they witness that you have declined the business of a customer because that customer just does not treat people correctly, and you will not subject your employees to it. pg138

Rather than focusing on yourself and whether you've got what it takes to succeed, you want to focus on what it takes to succeed, you want to focus on the result you want. It's a matter of priorities. You have to put the success of your business ahead of false pride. You have to put the success of your business ahead of whether you might lose face or look weak. pg 143

Absolutely a must read for a small business owner. It will make you rethink things.

I know, I know; you are downtrodden and are frustrated with your business. You try everything, lowering your prices, advertising and nothing seems to work. I tell you, I'm in that same spot, but I am climbing out of that hole and I'm going to make a difference thanks to this book.

I was wandering aimlessly through a bookstore, a bit down about my failing business. I randomly came across this book, "9 Lies...". Since I like to know the truth, I figured knowing what the lies are would be helpful to me.

Boy, was I right.

I sat down in the store and read the first chapter. I was completely humiliated and deeply offended by the first chapter: "I just need to know how to do this." I thought, honestly, that it was right on, that it wasn't a lie. Steve and Sam basically tell you, point blank, that it isn't that simple. It's not about the "how". It is about the "want". We as small business owners have to be OWNERS. We have to WANT to make it succeed. That means putting aside any ego or pride and putting our greatest talents forward.

I left the book at the store, to punish it of course, for offending me. As I mulled it over, I knew it was right. I also knew these crazy authors might be able to help me. It was worth a try; what I had been doing up to that point wasn't working.

This book is worth every penny. You will be embarrassed reading it, but do not worry, so were all of us brave enough to read it. I truly believe if we apply these techniques to our businesses, there is no stopping us. But, you have to do everything DIFFERENTLY. Probably everything you've learned? Unlearn it. NOW. I'm already seeing a difference in my business and I just did a few changes. I need to give this 150% and see what happens. You do too. We all deserve to have successful, thriving businesses.

Thanks Steve and Sam.

Annie Bathgate

If you don't read any other book this year, READ THIS BOOK!

Imagine going home at the end of the day with a feeling of contentment that your business is actually working "for" you instead of you working for your business. That dream can come true if you apply the concepts in this easy to read book.

Lee Manns, MA, MBA
Executive Coach

I heard this author on a financial radio talk show (Bob Brinker) and the few things he had to say were interesting, to the point and powerful enough to make me buy the book. Should have quit with the talk show. If this guy is still building a new and successful business with flyers and Magic Marker posters he should read a little Ries & Trout or Seth Goodin (Purple Cow). We ARE in the 21st Century. We have the internet along with carefully focused radio and myriad other ways to reach people and mold thinking. There was nothing in the book that was not merely a stone cold rehash of old, old thinking. I was very disapointed. B. McDonald

This is the best guide I have ever read to helping you understand personal evangelism and to putting it to work.

It seems to me that today's mainstream evangelical Christianity is guilty of putting too much importance on what people SAY they believe, rather than placing importance on what beliefs actually have meaning in people's lives. About My Father's Business, written in an easy-to-grasp style and in terms that members of most evangelical churches will be comfortable with, urges us to return to the essence of Christianity. Campbell explains that as Christians we should focus on loving and building relationships with others (NOT just getting them to believe what we believe.) This is exactly the attitude that many churches (including my own) need to adopt in order to create a positive influence in today's society.

Go ahead and buy multiple copies, (if you have the $) because you will want your Christian friends to have this book too.

About My Father's Business is more than a Typical Christian book. It is a discussion of the calling and the lifestyle of "making disciples". As a result it makes the reader deal with issues of our heart like "How much do I really love the people around me?" and "What are the core motivations of my life?". Seeing this book as another book about workplace evangelism is a superficial reading of a book that calls out to much, much more. Campbell's setting is mostly the workplace becasue that is where his experience lies. About My Father's Business is a profoundly challenging book for Christians ready to expand beyond knowing more to following Christ. Letting this book seep into your life will challenge you in new and fresh ways to live in daily dependence on the guidance of the Spirit and to live sacrifically out of the overflowing gratitude in your heart.

I saw this book for the first time at PromiseKeepers and was interested as soon as I cracked the cover. Campbell does an excellent job of explaining his thoughts about bringing Christ to work and walks the reader through the thought process. For most the thought of "evangelizing" at work sends shudders down the spine, but Campbell shows that it doesn't have to be as scary as many of us view it. His approach of meeting co-workers where they are and giving them what they need is refreshing, and is far more akin to wading into the shallow end of the pool than jumping into the deep end blind-folded. This book has helped move me on a path to increased comfort in spiritual leadership in the workplace. A must read for those who struggle with how to keep from checking Christ at the doorstep to work.

This book includes an incredible tool for evangelism called the IMAP. It lined up perfectly with a passion for evangelism God was birthing in me, and as a result it's been one of the most impactful tools I've ever come across. It's helped me see the areas where I'm weak, it's given me consistency in keeping in touch with people, and it's given me vision for what to pray for them for. As I've had a desire growing again to have my time on this planet be all about personal ministry, this has been possibly the most effective tool I've come across to help me do that.

Au Contraire is more than a book on France, the French language, or a trifle on French "something." This book touches the essence of what it means to be French. The behind-the-scene look at the history, symbols, language, and customs is truly intriguing. The analyzation of such things as interpersonal relations, socialism, education, and other elements of French life is a treasure for the person who desires to live in France, if for only a short time. One of the most remarkable things about the book is the emphasis showing the inseperability between the language and the land: Being French is speaking the langauge, and don't forget it! It's a must for expats of any sort. I read the hefty book in a matter of days. It's just that good.

This book was insightful, rich, honest, and interesting. I could not put it down! This book is definetly worth buying, even if you are not interested in the french particularly. As someone with a french background, and french grandparents, this book makes me appreciate my heritage just a little more.

Although this book was written before the current political crisis that strained relations between France and the United States, it provides excellent general advice for everyone traveling between the two countries. It gives a fair assessment of both cultures and urges the visiter to adopt an open mind and leave cultural baggage and prejudice at home. I spent almost two years planning our recent 3 week trip throughout France and studying the language (which as the authors say is a must). It is arrogant to expect that people in any other country will automatically speak your language. Why should they? Everywhere we went people were reserved, as we expected, but courteous and helpful and sometimes quite friendly. I agree with the authors that the key to good relations and living, working or vacationing in another country, France in this case, is to learn "their" history, culture and language and embrace the differences. I recommend this book highly.

This book was used in my french business class as a cultural aspect. Its easy to follow and tries to help us American's step out of our own ideas of culture. I would recommend this book if you want to read for fun but like to learn something new as well

Anyone who visits France will enjoy this well written book. It explains much of the french culture, and relates it to the history of France. For someone who has a business, and sells products or services, this book is a textbook. Thank you for your clear, concise book. It will help you enjoy and understand your French friends and associates.

This book is a breakthrough concept. Instead of fighting against yourself or your thoughts you learn to really acknowledge and appreciate every single part of you and learn to live from a whole new paradigm of a higher stronger self rather than a smaller part of you. I found this to be so much easier than cognative therapy or even "the work" questions because you actually acknowledge your thoughts and feelings with empathy and you still make a higher choice taking all your parts into consideration first. This works well in interacting with others as well and is a very loving way to be, in my opinion. Contingency plans for failure built into your goals is also amazing, because who hasn't jumped off the bandwangon on a new goal and beat themselves up for it. Overall I found this book well written and worth every word.

Awaken Your Strongest Self: Break Free of Stress, Inner Conflict
and Self-Sabotage
(McGraw-Hill; November 2006; $21.95, 0071470263
Author: Neil Fiore


Neil Fiore has written a masterful book on self-empowerment. He invokes the latest neuroscience to point out that the destructive habits that limit our creativity and productivity arise from the primitive drives and fears of the lower brain mechanisms. To break free of these limiting patterns, Fiore suggests that we make use of the "new human brain" located in the prefrontal cortex.

The primary strategy presented in Awaken Your Strongest Self is to shift gradually from a limited sense of self, shaped by outdated beliefs and coping dynamics of the primitive brain to one's "Strongest Self." Fiore outlines five negative patterns that can be reduced or resolved through the Strongest Self program: Stress and fear, inner conflict and procrastination, overwhelm and confusion, self-criticism and self-blame, and struggle and loneliness.

The author includes many practical, highly effective tools to help the reader in this quest within a four stage model: Making Up Your Mind, Committing to Change, Taking Action, and Maintaining Long-Term Success. Chapters follow that teach readers how to engage their strongest selves. For example, the book suggests imagining that five years have passed and feeling the pain of staying the same as part of the decision to change; rating the strength of intentions and motivations as part of the commitment stage; catching yourself doing something right during the action stage, and emphasizes ways of overcoming setbacks as part of ensuring long-term accomplishment.

Particularly helpful are the chapters on how to awaken specific qualities of the strongest self. I especially liked the focus exercises "Create A Psychological Safety Net to Stop Unnecessary Stress," the "Now I'm Aware of..." exercise, "One Rapid, Focused Breath" and the use of mission statements to move progress along.

Any reader interested in permanent self-change will benefit from this well-conceived book. Don't miss out on this one!

Yes, the book description and the customer reviews sound like they came straight from an infomercial. Yes, of course you've read more self-help books than you can count, and they didn't really help because a lot of the stuff in them didn't apply to you. Yes, this is a hardcover book and yes, I too prefer paperbacks. Now buy this book. You'll be doing yourself a favor. Then buy it again when it comes out on trade paperback, because it really is that good! Many thanks to Dr. Fiore for writing the last self-help book I'm ever gonna read. And also my apologies for not reading The Now Habit first.

There are a few books one has which become more than books. This is one of them. It is my companion, my reference, and reading I refer to for review when I can't remmember passages I know will inspire. I have had the good fortune of being a client, and after a long hard search for someone whose works inspire, who "walks his talk". I have had the good fortune of embarking on the guided process of learning myself to "walk my talk" too with his writings and able guidance as talisman. Few authors share so close to the core the deeply felt and hard won wisdom that comes from reflection AND experience. His works are trustworthy companions through life's challenging adventures of the spirit.

This is a fantastic book that has provided me with some vital tools for altering my life in almost every facet for the better. The key in reading this book is to take away the nuggets of wisdom and apply them to your own life. Dr. Fiore provides some easily-accessibly techniques that a reader can use to identify and overcome the fears and hesitancies that have been holding him or her back. As the book explains, the origins of those psychological obstacles that prevent us from making the best decisions in our lives usually lie in experiences buried in our pasts. Unfortunately we tend to let our past experiences control our present actions, even when we realize that may not be the best course of action. This book can shows how you can get out of this quandry. Whether you want to break away from the detrimental influences of your past and start a new chapter of your life, or if you just want to improve some aspect of your behavior (and I would say almost every human being has something that he or she should look to improve on), this book has much to offer.

This book is a must-read for a solid network marketing education. Mike Stokes

Easy to read. Author is real and knows what he is about. Full to the brim with tips and knowledge

berna_derek@yahoo.com

John Kalench's book is now the corner stone provided for all UK Nikken Independent Distributors. He himself saw how good being a Nikken Distributor was and this, in over 20yrs of training many MLM distributors was the only Company that attracted him. He joined in 1994.

It is a great shame that he died in May 2000, however, with great books like this being available his memory will live on.

I've read mine 3 times and keep it close to hand as an easy source of reference. Sort out your life - this book will show you how.

Enjoy your order. Derek Ford

Perth, WA

John Kalench was one of the best MLM Trainers in the Industry! I've read this book more than 5 times throughout the last 3 years, and I must say most of the content is still relevant for today's sophisticated networkers.

However the only reason I gave it 4 stars is because it has NOT included any Blow-By-Blow Exposé of the techniques real life Master Networkers would use to change the beliefs and behavior of their prospects.

I met John Kalench before he died of cancer. What a 'down to earth' successful man! His goal was to have one million friends in his lifetime and I'm sure he did just that...I was one. I was inspired by his book and encouraged to dream again and help others acheive their dreams. There's so much to learn from John and this book. He is very motivational and has lived his concepts. This book would benefit any self-employed, direct sales person or just the person who wants to learn how to dream big dreams again and inspire others! I even has his autograph in my own book:)

This is a must read for business leaders! The authors give practical advice sharing wisdom that one acquires soley from experience. They connect conceptual dots and provide steps on how to apply the concepts toward business growth for any business. It is a "how to" book and the subtitle tells it all..."differentiate your company in ways that really matter."

This is an excellent resource for Chambers of Commerce and other business organizations to provide their members.

All industries, and all companies within those industries" have a life cycle ending in commoditization of their products or services. At that point, unless urgent steps are taken, sales stagnate, profits decrease and prospects for the future diminish greatly. This book -"Beyond Price" - presents a very precise, orderly and comprehensive process designed to give top management the tools to avoid the commoditization trap. I recommend it to all CEO;s whether or not they feel the impending pressure of maturing markets on their company's future.

Overall the book makes complex information easy to read and understand. It includes an exceptional discussion of commodity markets. The introductory material on economic principles is very practical and useful for engaging middle-managers in strategic planning activities.

Beyond the introductory material, the strength of the book is that it provides a practical framework for how to grow a business. The book is about strategic planning and marketing, it is not a book that will help to fix an unstable operation or reduce costs.

Beyond Price is a more worthwhile resource than other similar books because it is grounded in a real-world approach that has actually been executed by the authors.

Kay Plantes succeeds in making a complex topic understandable with
practical approaches that anyone can understand and apply to advance
their organization. I have found many valuable ideas that can be
adapted to higher education where I work. All organizations need to
find ways to provide value to those they serve and distinguish themselves from the competition.

I finished the book earlier this month and have to say I really enjoyed it. I thought it had some very practical lessons and was very well organized. It provided useful frameworks for each step of the journey.

A valuable resource for selling. I'm in Marketing and I've learned quite a few things that help in my job.

Just because your company says "We provide value," that doesn't mean that you deliver it! You have to define it and prove it in the Customer's terms.

I read this book in a weekend and took copious notes. On Tuesday, I was flying to meet with a new client. I used the book to prepare for my call.

The customer was blown away.

He actually laughed and said "I have never met a sales guy like you." When I asked what he meant, he said that he expected a salesman to show up with a handful of brochures and push the latest and greatest products.

I spent the entire time understanding the challenges facing him, his management, and the company. I walked away establishing my credibility, developing a solid relationship, and I had a very clear understanding of their needs and what they VALUE.

I keep the Beyond Selling Value notes in my Daytimer and refer to them for almost every sales call.

This essential for anyone who sells value (or thinks that they do!).

This book is a terrific read. It is both educational and entertaining. It really is a must read for those of you who want to sell consultatively.

I would give Beyond Selling Value five stars if there were not a *tiny* problem:

In an e-mail to author Mark Shonka I wondered what can one say if the client tells in the research meeting to one of the questions "That's none of your business!"

The research questions are more those a hired management consultant is allowed to ask and not somebody who is just needed to sell some products. How is one supposed to deal with this kind of objection/resistance? What should one say in response?

The response by Shonka was -- silence. Otherwise, of course, it's a great book.

Having worked for IMPAX for over six years, I've had a chance to learn and work around numerous sales training methodologies before and since.

Mark Shonka and Dan Kosch present a detailed step-by-step how to approach for understanding the customer's point of view, getting credit for what you know about them, and leveraging that knowledge to communicate your value in the customer's terms. Many other so-called "sales processes" from sales training companies fall short for several reasons, and this book fills many of those gaps:

1) Many so-called "sales processes" simply present ways of analyzing customer situations (such as Miller Heiman's 'Blue Sheet'). They do not show HOW to accomplish your objectives in an account situation as Kosch and Shonka do.

2) Other "sales processes" (such as Solution Selling or SPIN Selling) get tangled up in complex questioning processes that can be difficult to master in the field. I'm not saying there is no value in them (some of these offer techniques for prospecting or demonstrating that IMPAX does not address). What I'm saying is their complexity makes them somewhat unwieldy to implement by many salespeople so they can be less than totally effective.

3) Finally, many other sales processes from training companies make a dubious assumption: that everything the salesperson does should be calculated to close the deal. I hate it when salespeople do that to me, and you probably do too.

Some environments are more opportunity focused than relationship focused, but certainly building relationships is a critical component of any selling environment. IMPAX provides step-by-step approaches for doing that, so that when qualified opportunities arise you can leverage the relationships you have built. It provides the context in which you can be recognized for the value you truly offer, and close deals based on a wider context and on future value potential, rather than (inadvertently) forcing salespeople into "peddler mode," constantly conniving to close (perhaps when prospects are not yet ready).

4) One of the most valuable things about the IMPAX Process is that while speaking the language of practical tactics salespeople love, Shonka and Kosch are really teaching salespeople a powerful strategy that can be scaled from telesales to Global Account Management to talking to your five year old.

IMPAX may not be the only thing you'll need to make your sales organization more successful, because selling skills are just one of many factors at play. However, as far as selling skills go, especially for complex B2B environments, IMPAX has a lot to offer.

Michael Webb

I normally consider myself a non-reader, but I was at a point in my life that things were changing very quickly and I need to know about the journey I was on. When I began the book, I asked myself "How will I know when I am reading about myself?" It happened in chapter five when my eyes welled up. I knew then as it described who I used to be and validated to me that my journey was on the path of maturity. I read two thirds of the book on the first day, a major event for a non-reader. The book captured me and enlightened me.

This is one of five books ever written that everyone in the universe needs to read; This book tackles the question of what it means to be a mature adult, no "ifs ands or buts". In this book, Beecher and Beecher answer the question that every adult has asked himself, "What is wrong with ____ (fill in the blank with someone you can't stand)?!", and the question that every adult should ask himself, "What kind of person do I need to be and how do I get there?". This book was required reading in one of my undergraduate psychology classes and I recommend it to anyone who wants to become a better person--really. I also recommend it to therapists doing insight-oriented group or individual therapy (either as a whole or taken in chapters).
Overall, the book is filled with memorable witty-isms (the potentate who carpeted his entire kingdom because he couldn't stand walking on rough ground--why not just wear shoes on your own feet?) that you will find yourself recounting long after you have read the last page.

Well, the answer depends on who you are and what you're bringing to the reading of this book.

Having gone to Oberlin College in the late 80's (the heyday of "political correctness" and ground zero for that movement, in fact) I am well-acquainted with "liberal" views on life, society and personal responsibility. Lots of noble notions, not much pragmatism or self-evaluation. If you're a die-hard student of the P.C. movement, this book will offend you, even freak you out. Kryptonite! Why? Because it reminds you that YOU are primarily (nay, entirely) responsible for your sense of happiness and direction in life. Which you'd think would be self-evident enough, but somehow isn't to people who are used to blaming others for their woes instead of examining their own premises first. Check your premises!

Political Correctness plays strip poker with this book and loses, ends up buck naked, an emperor with no clothes. BSAF is a superb antidote to P.C. because in a matter of a few short chapters, it very effectively strips away common illusions about what makes us miserable in life and who's responsible for this phenomenon, based on its roots (no finger-pointing allowed anymore). It's a challenging read! But if you're ready to move beyond demanding that others help you realize your best self, and ready to start demanding that growth of YOURSELF, you'll find this book is pure gold, a very effective tool for shifting your consciousness towards enhanced self-reliance.

I don't say that lightly, because I've read dozens of "self-help" books, been in therapy, even been prescribed anti-depressants. I wish I'd found this book first! It's a page-turner, a quick read, but very potent. It really truly did change my life. I read it again six months later and it had improved with age. If you suffer from bona fide clinical depression (for example) or some other truly severe challenge, keep your therapist around. If however you are among what the profession calls "the worried well," then wrap up your sessions, get off the Zoloft (or Prozac or whatever) and READ THIS BOOK. With a cheap paperback version in print, you have nothing to lose.

FYI...
1) The current edition graciously omits the somewhat noxious and outdated chapter on homosexuality that existed in the original version. Otherwise, though, the book has aged remarkably well. In fact, you could almost believe it was written in the mid-Nineties in response to P.C. rather than in the Sixties as it was. It still packs a wise, timeless punch.
2) The book is based heavily on Adlerian psychology, which is very much about the individual and self-reliance.
3) It's not a detailed "how-to" book (which is why I'm giving it 4 stars rather than 5)-- it's big on ideas, but a little short on practical solutions for self-improvement, and might leave you wondering "Now what?" In that case, you may find that books like "Feeling Good" by Burns or "Awaken The Giant Within" by Robbins (no, really) offer you more pragmatic advice.

Kryptonite or gold? It's up to you now.

Well Well. The greatest book for those that can't find good feedback; and those hopelessly lost in self-help mantras and the like. Before you give me a story, realize that I see it as such. I hate stories! I can't care! Understand that you are trying to get a free ride; avoid paying your share (our national pastime?) and blaming others. You Lose! Read this book and see the ugly truth!

I first read this book 30 years ago. I am still reading it! Its' words cut like a two edge sword through all self delusion. It helps to bring the reader back to a realistic, "doable in the now" approach to life. I don't think I've ever read another book that was such a bitter pill for my ego and yet the positive effects on my life are still occuring. I knew Willard and he embodied the principles he wrote about. He somehow transmitted peace and serenity to whomever was in his presence. I still to this day use him as a standard from which to judge myself. Because words without the embodiment of their meaning are worthless. I not only highly recommend the book I recommend reading it as many times as necessary to find that place inside you that Willard describes in the introduction of the book as the eye of the hurricane where the sun is shining and the birds are singing!

Managing a chiropractic clinic requires solid business skills. This book helps you develop such skills quickly and effortlessly. Why waste time and money on experimenting yourself when you can instantly leverage 20 years business management and another 20 years of active chiropractic practice?

The book covers clearly and succinctly an ambitious range of topics, including cash flow management, marketing, essential clinic function, personnel management, etc. Dr. Delman did a remarkable job of exploring each topic with sufficient detail and meaningful examples.

It is an indispensable reference tool that belongs to every chiropractor's library.

Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding

This book is powerful... On the contrary of many other books or seminars, it doesn't take 1 good idea and make a huge business around it, every chapter is concise, to the point, with a great generousity in the topics covered and the advice given.
Also, I recommend the website www.businessofchiropractic.com for its great additional content, also available at a reasonable price.
So whether you've been a practice for a while or you're just starting out, please take practice & management seminars, hire a coaching company and read other books, we never have too much info, but this book is a must have... more than that it's a must READ!

This is the book, more than any other, that helped me set up my practice. It contains practical information about how to get new customers after opening the doors, not to mention how to advertise without being crass. If I'd bought it earlier, I would have been even more successful. Even though it says "after startup," I think reading it before startup is good.

I experienced Dr. Delman's knowledge and skill in chiropractic and practice management as a patient many years before following in his footsteps. When I saw that he had written a guide book for the rest of us, I was thrilled. I own both the first and second editions. Dr. Delman explains the "how-to's" of a successful practice in a concise, understandable and enjoyable format. This is a must for any DC at any stage!

I often shake my head in disbelief to think that many of my fellow chiropractors will shell out thousands of dollars in practice management seminars when a book such as this exists for a fraction of the cost, and in truth, is much better.

Ivan Delman has managed to take important universal truths of business success and apply it to chiropractic in a simple but powerful way. Passion, wisdom, humor, and compassion are the hallmarks of his writing style that walks you through essential steps in creating the practice of your dreams.

Just as in chiropractic we tell our patients to please try chiropractic first before doing expensive, needless surgery, I suggest that D.C.'s read this gem of a book first before attending an expensive seminar.

You won't be sorry.

David Lorenzo's book shares techniques that seasoned professionals have developed and refined over the course of their careers.

Career Intensity makes the rules of career management and business success accessible to newer workers. If you have not achieved the success you were hoping for, it's the perfect resource to jumpstart your career.

Buy the book if you are at the early stage of your career or in the process of making a career change. However, anyone serious about managing their career should read Career Intensity.

This is a terrific book from a guy who will do everything possible to help you succeed. I have only known David Lorenzo a short time but he has helped my business immeasurably.

His book - Career Intensity - is the best book you will ever read on planning your career or starting a small business. That's right - he covers both of those topics and more.

You only purchase this book once but it provides value over and over again.

Our careers are important. To just "go with the flow" is not a plan for success. David Lorenzo has written a great book for those just beginning their careers, or those of us who are well down the path. The book is filled with nuggets of advice that will inspire the reader to excel to higher levels.

It is an easy book to read, and has the power to be one of the timeless classics for everyone who cares about success.

Career Intensity will help you get off your [...] and get going. The advice it contains is valuable and effective. The most valuable attributes of this book are the positive tone and the inspirational stories. This is not an elitist manifesto that tells you how great the author is. It is a practical, down-to-earth guide that is beneficial to individuals in a corporate setting as well as people who are looking to start a business.

I highly recommend this book to anyone who wants to make money and be happy doing it.

I have always felt that it's not enough to be good, you have to be perceived as superior by the people that determine your success. If you work in a company, that means you boss, senior management and your colleagues. If you run your own business, it's your clients, prospects and employees.

That's why David Lorenzo's book, Career Intensity, is so valuable. Lorenzo provides concrete ideas and steps to take that will show you how to ignite your career and "brand" yourself for business success.

I especially liked the stories of executives and entrepreneurs of all stripes that demonstrate his career intensity principles.