Business Books

I realize that this is standard reading for the USMC, but it is billed as a tome for the civilian as well. I found it a bit too general for tactics, both for personal protection, as well as for law enforcement. OK as a general overview of battlefield/global warfare, but not easily adapted to other uses.

Warfighting has a very rare characteristic for a book: it depictes much more than it expresses across its pages.

I'm a former Alumnus of the most prestigious Italian Military School (Nunziatella, est. 1787), and in a sense a bit of someone with the military gene inside, having had my grand-grandfather in the Army and my father in the Air Force.

Presently I'm a manager involved in the medical field, working for one of the top pharma companies worldwide.

Looking at this book with both types of spectacles, I found a very remarkable piece of work, which deserved a very special place in my library, side to side with groundbreaking books like "The Prince" by Machiavelli, "The art of war" by Sun Tzu and "About war" by von Clausewitz.

Warfighting depicts the operating modalities of a recognized military Corp, the US Marines, and gives precious insights to commanders, for example about how leveraging skills and manouvering when fighting against a numerically stronger adversary.

When simply substituting the words "officer" or "commander" in the text with "manager", Warfighting becomes a leading-edge manual about ways of conducting business in the modern world, by lean, mobile and highly professional organizations more than by the old-style molochs.

Only tens of pages, dense of significance, something you will never forget.

Amazing.

Good book to instill leadership qualities in your workforce. This should be the basis for required college course in all business degree programs.

If you're into winning any sort of competition, not just warfare, this is an excellent book to read, concise and to the point. You can read it in a few hours and be forever changed by it. My only criticism is that, judging from the endnotes, it leans a bit too much on Carl von Clausewitz and too little on modern thinkers such as John Boyd, a USAF fighter pilot whose impact on Marine Corps tactics is considerable and widely acknowledged. As the disasters of subsequent German history would demonstrate, war is not, as Clausewitz believed, diplomacy taken to a new level. Wars are much more costly and difficult to extract oneself from than a conference in Geneva.

Also keep in mind that it's not enough to win a war. You also need to win the peace that follows. During World War I and for several years afterward there was a fierce debate over how to make a peace that would last. Pacifists thought the world would come to learn that wars don't pay, an idea so absurd no one mentions it today. Internationalists thought the League of Nations could keep the peace, even though it soon failed its first test, a war between Poland and Russia that immediately followed the war. Militarists, a group little seen immediately after such a bloody war, continued to insist on the importance of bigger and bigger battleships. Even Churchill, although he later regretted it, thought for a time that disarmament would work.

In retrospect, there was only a few who got it right and the one who got it right the best was a popular English writer, G. K. Chesterton. In 1932 he would warn that Germany was going to find itself a dictator and that the next war would break out over a border dispute between Germany and Poland, precisely what happened in 1939.

If you want to win a war, read this book. If you want to learn how one war can be used to prevent the next war, read Chesterton, who bluntly wrote in 1917 that, "Peace without victory is war without excuse." Chesterton also gave some of the most telling arguments against pacifism ever put into print, noting that: "the real point against the cause of Pacifism is that it is not a cause at all, but only a weakening of all causes. It does not announce any aim; it only announces that it will never use certain means in pursuing any aim. It does not define its goal; it only defines a stopping-place, beyond which nobody must go in the search for any goal."

--Michael W. Perry, Editor of Chesterton on War and Peace: Battling the Ideas and Movements that Led to Nazism and World War II

Elegant in its simplicity, powerful and profound in its application -- this is a superb, practical primer on leadership.

This book clearly spells out how the distribution industry is changing, which is network marketing. Network marketing is simply a distribution channel from the manufacturer to the consumer. WalMart and Amazon are excellent examples of this. Have you ever recommended a good restaurant to a friend? You're a network marketer and the restaurant just gained a new client without advertising.
Where people go wrong and then share their 'bad' experience is that they don't WORK. One can't just register with a company, occasionally discuss it, wimp around and not do the work. In my 6 years of successful experience, I have found that those who 'fail' didn't do the work and quit. If you fail to show up for your job, you'll lose your job.
My only reason for rating this 4 stars is that some of it is written in language/concepts that are hard to grasp by those who have never been in network marketing.
Have an open mind and you'll see the Network Marketing profession as a profession!

Just a Super Book!One of the best I've read.I've found the best company too with the help of it.Check it out!
robala.cyberwize.com
Have a great day! Robert

Richard Poe offers insight and encouragement in building on each of the Wave books. I really enjoyed the chapters on automated downlines and the e-commerce frontier. Bring on the future.

Having been a veteran in network marketing for now over 30 years, I had the opportunity to build businesses through Wave 1 and Wave 2 and Wave 3. They were the difficult days. Wave 3 was better but now as we enter Wave 4, look out. The Tidal Wave is coming.

Network Marketing has finally come of age. And while it is not fully accepted by the general public yet (when it does, it will be too late) the business is easier now than ever.

Wave 4 explains where the industry has been but even better, where it is going. The combination of the internet with network marketing will provide a Tidal Wave of opportunity for those perceptive enough to get involved.

I see some people have a negative attitude towards MLM/Network marketing and a few have been burned. That is understandable. MLM/Network marketing is like any other business. While we have many good, hard working honest people, there are also some corrupt, take the money and run kinds as well. That is why it is more important than ever to carefully check the company you are looking to get into.

Wave 4 offers some insight on what to look for in a company. It tells success stories and profiles companies that are doing extremely well. If you are one of those people who thinks that MLM/Network Marketing is illegal, or a pyramid scheme, you definitely need to read Wave 4 and get with the times.

Network Marketing is the wave of the future. Get on board or watch it pass you by!

Millions of people in America and around the world have a dream of starting their own business but seem to lack the knowledge or the capital or both. Network marketing offers the opportunity to thrive in the home based business economy of the 21st century.

In WAVE 4 you will learn:

>What Network Marketing Is

>Why it is Hotter than Ever

>How You Can Ride the Wave to Financial Freedom

Like Michael Dell discovered in the computer business, the key to success is direct, direct, direct. Thanks to the internet, it is now easier than ever to succeed in network marketing. Easier, faster, and better.

Unless you are online and networking, you may find yourself in an unemployment line and not working. Network Marketing is truly the wave of the future and WAVE 4 explains it better than any other book I have ever read.

WAVE 4 is split into 12 parts, 40 chapters and 300 pages. My favorite chapter is called "The Tidal Wave" Richard Poe is an outstanding writer and without a doubt, the best voice network marketing has ever had or has. I highly recommend WAVE 4 to anyone who wants to achieve exciting financial goals in the 21st century!

Good and interesting concept with questionable written execution.
After reading about a third of this book, I'd had enough. The concept was an interesting one but I felt this book could have been summed up in a 20 page article in a business magazine or Harvard Business Review.
Skimmed through the rest and felt like I got the same amount of info on Socially Responsible business history.

In April, Dr. Bruce Piasecki came to Red Fox Books downtown here in Glens Falls, NY to discuss his book "World, Inc." Dr. Piasecki has many diverse credentials ranging from his education at Cornell, his professorship at the RPI Lally School of Management and Technology, founding and presiding over AHC Group, Inc. and his authorship of a diverse selection of books on environmental matters and management. I picked up "World, Inc." in April and read it in October with the idea of a progressive business culture in mind. Almost immediately in reading the book I could see I came to the right place: "positive, transformative actions in your business and your life can be not only feasible, but profitable." Clearly, I was looking into serious discussion of this topic.



Referring to many other research and publications (e.g. Patricia Aburdene's Megatrends 2010's "conscious capitalism", Jack Trout & Steve Rivkin's Differentiate or Die where focused differentiation is a key to effectiveness in massive markets, Thomas Friedman's The World Is Flat which describes the leveling of industries in the new world market), a Socially Responsible Capitalism is seen to emerge. "Companies restructure their operations to actively accommodate consumer demand by creating new products that bridge the gap between traditional expectations of performance and price and social impact on the larger world." This is an emerging phenomenon. "This gap has traditionally been ignored because it wasn't considered good business to worry about such externalities; price and quality sold products." [page 43] This is also described as a "new trinity of corporate strategy: price, technical quality and social response." [page 33]



"The S-Frontier" is a three-sided consequence of the new global equity culture where these factors converge: (1) the swiftness of new global market information (2) the severity of leading social problems (such as global climate change and the finite supply of oil) and (3) the need for Social Response capitalists. [page 24]. Another way of describing this frontier is "faster, cheaper, better - these are the hallmarks of modern society. Yet ... when faster and cheaper become too dominant, progress is stagnant and we can feel it." [page 28] That is to say, faster and cheaper no longer mean better (as seems to be the hallmark of traditional economics).



Bill McKibben, whose recent book Deep Economy describes the economic situation as where there are two birds, called More and Better, sharing a branch on a tree. Somewhere in the advancement of economy, McKibben says, Better fluttered off a few branches from More. So now, when we aim with out stones, we cannot choose More and get Better. Instead, we are forced to choose between More or Better. Piasecki says this even more succinctly: "It can't be all about more, it must be about better." [page 139]



A way of interfacing this S-Frontier is by concentrating on Social Response Product Development which will develop along these keys:

1) Margin Improvement

2) Rapid Time Cycle

3) Global Market Access

4) Product Differentiation

5) Social Bundling of Value in Products

6) Reducing the Risk Premium

[page 55]



Social Response Product Development is said to be emerging and won't be at its peak until 2015 [page 66], so now is an excellent opportunity to engage in its long tail by implementing and enjoying its benefits soon.



Social Response Product Development and Social Response Capitalism represent more than an altruistic wish for a better economy, but instead represent a pattern emerging among very large and very successful companies. Throughout the book, there are examples of case studies of corporations from Toyota (in its development with Honda of its hybrid electric power train), Suncor (and its partnering with native and local peoples in developing Alberta's tar sands), Innovest (in promoting leading social indicators for investment metrics) and Hewlett Packard (for its e-incentives strategy of creating markets for the pyramid floor level of the global equity market). To this end, Carly Fiorina, former CEO of HP, addressed this social development: "The winning companies of this century will be those who not only increase profits by maintaining the highest standards, but those who increase social value at the same time." [page 145]



Ultimately, it comes down to a matter of trust. Promoting a corporate culture of trust will inherently create the progressive culture and all the benefits that have been described to flow from it in the Transformative Change documents. We can view the core elements of trust in corporations as: "Trusted Leadership, Social Awareness, Governance, Transparency, Risk Management, Intellectual Capital, Value Creation, Scoial Response, Better Products." [page 192]

Like his hero, E.F. Schumacher, Dr. Bruce Piasecki newest book presents us with a powerful, inspiring, and compelling alternative to business an usual. In World Inc., Dr. Piasecki argues convincingly and in writing that is accessible to all, that the future of business success lies in competing on social needs as well as on price and quality; that is, by offering products and services that serve the greater good and not just consumer desire. With success stories from today's corporate elite he describes how going green and going global can help heal the environmental and social ills we face.

According to Dr. Piasecki, social response capitalism is a sea change in big business practice. Hence, World Inc. is not a theoretical book, but rather a report on what is happening right now. The social response wave, which was born 25 years ago, has built gradually, and will play an important part in deciding the corporate winners and losers over the next several decades. Neglect it at your peril, warns Dr. Piasecki. Seize it and opportunity awaits.

For these reasons alone, World Inc. is an important book and should be read by business leaders everywhere. Yet what sets this volume apart is its focus on the role of investors in fostering change. By highlighting how rating groups determine risk and value the intangible assets born from social and environmental efforts, Dr. Piasecki shows the power of the investor in making the world a better place. And what better use of one's investment dollars could there be?

My only criticism about World Inc. (and it's a minor one) is that Dr. Piasecki does not talk much about smaller and mid-size firms. As an observer of the social responsibility practices of SMEs, I would have enjoyed reading how Dr. Piasecki feels competing on social needs will affect those millions of companies worldwide who are both suppliers and customers of the multinational firms he showcases. Going green has historically proved challenging for them. And, as Dr. Piasecki so aptly points out, the membership of the Fortune 500 has changed dramatically over the past 25 years, and today includes businesses and even industries that were unknown until quite recently. Who knows which SMEs will ride the wave of social response capitalism into the Fortune 500 of tomorrow.

John Winter
President, Social Responsibility Solutions LLC

Bruce Piasecki has written powerful and compelling book that highlights the tangible benefits of management innovation driven by social awareness. Of particular interest to those participating in the global financial markets is his chapter entitled "Money Will Not Manage Itself." The book is must reference for training globally competent managers with a view towards social responsiveness.

World Inc brings a glimpse at global and local politics from an economic perspective, certainly a must read for the movers and shakers.

After graduating from film school, I had no idea how to start my career as a writer in the film industry. "The Writer Got Screwed" not only showed my how to start my career, but showed me the different kind of careers which exist for Writers in the Entertainment Industry. Most books don't explain what WRITERS working in the entertainment industry need to know: THIS BOOK DOES. If you want to work in the legal department of a studio, take classes in copyright and contracts. If you want to work as a writer in the entertainment industry, THIS IS THE BOOK FOR YOU.

Very few books explain how to start your career, the different forms of representation (agents, managers, and attorneys), how to protect your work (copyright registration vs. registering with the WGA), how to protect yourself (contracts-what do they mean?) and give lists of available resources (scholarships, WGA approved agencies, production companies, legal resouces/attorneys) for writers working within the entertainment industry--"The Writer Got Screwed" delivers on all of these areas. Whether you are working in film, television, feature animation, soap operas, or interactive, "The Writer Got Screwed" provides interviews with writers who work in these areas and valuable, RARELY FOUND, information regarding how these started their careers. This book is a terrific, must-have book for anyone who wants to write for the entertainment industry, and now is joined by a companion website at [...].

This book is one of those needles in a hay stack. It's not out there like all the other books for writers. But if you find it... you have found gold. It is written so that it is easy to understand and has tons of great information in it. A must have.

There are a lot of books out there on writing for the entertainment industry, but this was the one book that got me started. A lot of writers tend to pass around gossip and poor information, but this book set me straight from the beginning, and is now joined by Wharton's website/blog: brookewharton.com(rated in top 10 for film blogs). This is the one book that anyone writing for film or television should START WITH. I'm mystified by a previous reviewer who said that Wharton doesn't talk about the WGA (there's a whole chapter on the guild), and also that she doesn't discuss acquisitions vs. development (it's called spec sales vs. assignments in the 1st 10 pages of the chapter on writing for film). Clearly this person couldn't have read the book. If you need real answers, buy the book.

Given all the 5 star ratings, I expected better. Not that this isn't a good book, but it depends on the reader's sophistication. If you don't know anything about some of the basic legal and business aspects of the publishing biz, this book is a good start. On the other hand, if you're a detail oriented person who really wants to dig in deep into this subject, you may find the content a bit light.

I recommend Terez's 22 Keys for all business professionals. Terez uses practical examples to bring forth important points to the reader. (Humor included!) The book has a human touch as voices of hundreds of folks from all walks of work life reach out as they share their experiences.

You will walk away with practical examples and useful advice.

Without question, the work at the American Red Cross, where I work everyday, is MEANINGFUL! Meaningful work, though, is inclusive.....ALL jobs...volunteer and paid are meaningful and have great value. Tom Terez's 22 Keys To a Meaningful Workplace is a powerful reminder of how hard we must work to keep talented people engaged...even at the American Red Cross!

It is great reading, provides helpful skill building and is a great reference for the keys to being delighted at work!

22 Keys is much more than an interesting book about building a meaningful workplace. It is a practical guide for creating the kind of environment we all wish for. While many books talk about how "nice" it is to have meaning at work, this book has practical excercises for transforming the workforce to one that both improves productivity and retains the best employees. You don't just read the book and put it away, but actually use it to make tangible improvements. Tom's research was fascinating, and he writes in in a style everyone will appreciate. Thanks for all the actual ideas that have made a difference Tom!

22 Keys To Creating A Meaningful Workplace has changed the way our company does business. Period. These simple, common sense keys open the door to a new level of committment, service and pride for our team. We've been so pleased with the results in our workplace, we have featured the book in our company newsletter, which is distributed to over 11,000 professionals in Canada. Simplicity is the key to action and change!

This book was a delightful surprise. I expected to read yet another business book directed solely toward owners, executives, and managers. This specialized audience will gain quite a lot from this book, but so will "ordinary employees." 22 Keys is an Everyman's book, written in a tone that encourages focused initiative by all sorts of readers. Not only does this approach add value to the book, it makes it much more salable in bulk to companies interested in changing their work environment.

Corporate culture has been defined as "what it feels like to work here." Terez has captured what people are looking for in today's work environment in his exploration of what it takes to create a meaningful workplace. Before going any further, it's important to list the 22 Keys. As you read this list, pause at each one and think about how it relates to your personal situation. Purpose, Direction, Relevance, Validation, Respect, Equality, Informality, Flexibility, Ownership, Challenge, Invention, Support, Personal Development, Dialogue, Relationship Building, Service, Acknowledgement, Oneness, Self-Identity, Fit, Balance, and Worth.

Each key is presented in a chapter heavily seasoned with vignettes that hold the reader's attention. Not all the stories have happy endings, making this book even more valuable. It's not a quick-and-easy-guide-to-Nirvana, but is a realistic presentation. Questions challenge the reader's thinking and, hopefully, stimulate behavior. Actions by others are described to build a sense of confidence that the reader can also do these things and make a difference.

The book has a number of features that increase its readability and usefulness. Reality checks at the end of each chapter focus the reader's attention. Did you get the message? Quotations, liberally sprinkled throughout the book, stimulate thought. I felt the author could have done with a few less quotes, but that's a very minor issue. One of the pages I turned down (there were many) marks a quote by Albert Einstein: "Not everything that can be counted counts, but not everything that counts can be counted." When we're all looking to measure our performance, yet at the same time achieve life-work balance, the quote is meaningful. Ah! Meaningful. The objective of the book: well-achieved. The action plans will help you get started to make a difference in your organization.

This book will be around for a while. It fits comfortably with what needs to be done in the world of work-in the private sector, in government, in non-profits, in education. If it isn't on your shelf yet, now is the time to get a copy, read it, and share it. I read the hardcover edition.

If you want to become a professional photographer or already are a working photographer, this is the book you should buy first!

As a 15 year professional photographer I have learned things in this book that have made me thousands of dollars this year just by changing the way I invoice clients. And between this book, John's website, and blogs I hope to continue to make thousands more than I used to. I didnt know who John Harrington was until he came to a local Advertising Photographers of America seminar. I didnt buy the book initially, but I wish I had. Those wasted months cost me money.

Don't pass this up, add it to your cart now!

There's a lot more to earning a living with your photography than simply creating a great image. John's a successful pro and his advice is very thorough, very professional and based upon actual experience. Highly recommended!

I am always a little suspicious of reviews of books, since so many of them are made by friends of the author, but this book is definitely a "must read" for any photographer that is serious about making it in this business, regardless of what sector you are interested in. It definitely is an eye opener on some subjects, and makes you aware of things you never thought of, on others. Regardless of whether you are a working pro now, or thinking about it, buy this book, period! This book pretty much covers it all from a business standpoint. I'm glad I choose this one over all of the others.

I read John's excellent book on business twice and then met him at the ASMP seminar in LA. This is not a how-to take good photos book rather a how-to negotiate effectively and stay in business and MAKE MONEY!
I have applied all his techniques and can promise it increased my income! I learned to price on usage and value.
Highly recommended to professional photographers and starting out photographers that would like to learn the business side of photography.
Jason
www.wallisphoto.com

If you're looking for a behind-the-scenes view at what it takes to be a truly successful commercial photographer, this book offers about the best picture you're going to get. I don't think John leaves one stone unturned in detailing all the facets of the business. Here is a sampling of some of the topics covered:

- Tactical decision making and serving the overall strategy
- Importance of proper equipment
- Being prepared for the unexpected
- Working with employees, contractors, interns, and apprentices
- Pricing and licensing your work to stay in business
- A real cost-of-doing-business approach with a photography-tailored CODB calculator
- Proper bookkeeping and accounting
- All types of insurance needed, and the importance of a COI (certificate of insurance)
- Everything about legal issues including copyright registration, infringements, and contract breaches
- All types of contracts and negotiations with real-life examples, and when to say "no"
- Why you need an accountant and an attorney, and what to ask them
- Great methods for dealing with slow and non-paying clients
- The power of email and professional writing along with the use of proper signatures
- Great advice on proper storage archiving, redundancy, security, and the importance of backing up both onsite and offsite in this new digital age

John also offers ample recommended reading at the end of each chapter, and sites excellent references from other sources throughout the book. There's no question John has been around the block multiple times in this industry. Some of the stories he tells are invaluable lessons and give real insights into the rapport of the business. The book is also up to date with discussions on the new and various methods of tapping into that extra stock revenue using the latest stock portals such as Digital Railroad and PhotoShelter. Through all of this, John does not lose sight of the importance of the human aspect, covering everything from the proper care and feeding of your clients to ongoing education, networking, charity, and giving back. And in case you are wondering, he explains how it is possible to do what you love and still have time for your loved ones.

In summary, a fantastic book, and one that will have a lasting impact on both your business and your personal life. Thanks John for paying it forward.

This is a book that you can read over and over, and continually find new and valuable information. John has been extremely successful in business, and he lays out away that I can be to. This is a must read for any advisor, even those like me who have worked with John in the past. I have read the book twice now and have already begun to put some of this research/information into practice. Great Book!

John Bowen and his co-authors have provided an incredibly useful roadmap that makes for a new paradigm in wealth management. As a person with over 35-years of experience in estate and final planning, I learned more about the process of a successful wealth management process from this book than from any other resource. The book has resulted in my scrapping some beliefs that I had held for over 30 years, replacing them with John's tested approach.

After 14 years of practice, you've heard it all. This book is extraordinary. John Bowen has walked a mile in our shoes and enjoyed smashing success. He IS the master, understands the business intimately and provides, in this book, a step by step, easily executed plan. A plan that lets you double your income and double your time off. Do me a favor - Come to think of it, DON'T buy it, I need a bigger head start.

If you are serious about building a world class wealth management business, one that allows you to have the lifestyle and the type of clients you choose to work with, then this book is a must read. If you want to truly impact the lives of your clients in a significant way, then you must read this book. This book provides a well researched, excellent, step by step guide to building a true, high level wealth management business, one that will definately differentiate your firm from the crowd. I only wish I had the guidance in this book when I first started in the advisory business

The game has really changed. I believe what John Bowen has unselfishly written a book that will become(necessary) for the survival today's financial advisor. The opportunities for advisors to build profitable businesses would appear to have vanished before our eyes. I mean we were all blindsided by this financial crisis. I happened to have read John's book during the worst days of the financial meltdown and I have to tell you. I believe what he is telling reader's is even more valuable today than last week. I have been through a similar period in 1974. I watched brokers never recover from the initial shock, but the ones that did had something the others were missing; a plan to follow (I was one of the lucky ones because someone shared with me their plan; my firm didn't have any idea what to do) The people that stayed and followed a plan built huge business, attracted more wealthy clients, helped more people and captured unforeseen opportunity. The ones that didn't were gone so I can't tell their stories. What I do know is (Now) more than any other period in our financial history do we need guidance, direction and leadership.

The author understands how to present his ideas in a clear and useable way. He has taken complex subjects and made them understandable (a feat in itself) but more important his book provides the action stpes needed to thrive while others will just tread water. I haven't read anything in long time that provides that type of leadership and practical knowledge. That's why I gave a five stars rating. This book can make you better than you think you are.

Your future clients are counting on you.

Larry Chambers author of 49 books including Credibility Marketing and the Attraction Marketing System.

GREAT book! Puts a different spin on personal growth that is very understandable and yet fun to read. Everyone should read this one.

Save your money, buy a Hallmark Card or a bag of fortune cookies, either of which will dig as deep as this book.

Frank has the style to teach you how to move forward with your dreams step by step. It is a wonderful compliment to his first endeavors in Stack the Logs. Thank you Frank for sharing your insights.

I love the surfing terms in Frank Lunn's book, "Carpe Aqualis! Seize the Wave." Two chapters in particular -- "Your Competition is Not Other Surfers, Its Only You" and "Go Big or Go Home! To Be Great, You Have to be Willing to Wipe Out!" -- are gems.

This book is about your personal success journey. It's both fun and serious at the same time. Frank's surfing skills will revolutionize your business and personal life. Read it today and get ready for your big wave. It's coming.

Barbara Keddy, President, www.BeGreatMarketing.com

Frank Lunn, a very successful young man in every way has written a wonderful book in Carpe Aqualis! It is an excellent, strategy- and information-packed book on riding the waves to success. And, Frank is living proof that it works.I met Frank at a private infopreneur's meeting in Philadelphia late last year and he gave me a copy of his book. I was completely engaged by this young man and father who has lived every word he's written, achieved remarkable success and maintains a wonderfully warm, presence for every person he meets. I enjoyed him so much that I invited him to be an Associate on my team at Your Spiritual Home and he accepted!It's an excellent book and I highly recommend you buy it. Give it to young people just starting out and shortcut their journeys to success as well!

Citrix MetaFrame XP: Advanced Technical Design Guide, Second Edition was a decent general read. In depth technical detail seemed to be lacking and was replaced by repetitive best practice lectures. However, I enjoyed the authors side comments and general personality that was interwoven into the reading. Overall the book is informative and well written.

We had 2 other books on Citrix Metaframe but the books didn't give us much detail so we started looking for a better resource. I found this book and recommended it to my Network Adminsitrator. I thought I won't get much from it because I don't work with Citrix everyday but when time permits, I read the book and 70% of the time I got the answers from this book.

Not a book for beginners. This is written for engineers and people who already have a good grasp of the basics of Terminal Servers and Citrix. No "how to" install in this book, but rather how to design, implement, identify and resolve your own problems, with a lot of real-life examples.

The style of the book (way it is written) makes a pleasant change from the usual technical books, as it addresses you like you know what you're talking about. You will come out with a clear understading of the issues you're facing and how to resolve them.

This book is self-published, which makes it all the more remarkable.

The book covers up to Windows 2000 and Mataframe XP FR2. I'm keen to see when the next edition comes out, and hpoefully it will concentrate on Windows 2003 + Metaframe 3.0

I had a real tough time searching the Internet and all other places to get some real stuff on Citrix and my search ended with "this" book by "Brain" Madden.

Citrix will notice a sizeable improvement in their sales if they include this book with their product. Everything is explained clearly with visuals and no filler material.

One of the best Tech Books to hit the market in recent times.

In my opinion, this book is the ONLY interesting published book about Citrix until now. I have read most of the available books about Citrix and Terminal Services and this is the only one I would buy again.

If you are a Citrix Certified Administrator, you will find this book very helpful. Personally speaking, I prefer it to most of the Citrix official documentation.

Take into account that it is a book for people who already has a deep knowledge about Citrix. It is not a guide for begginers. It gives you hints to improve your own Citrix project methodology.

Amazon guys, let me suggest this, please: If you are looking for a step-by-step begginers guide, have a look at Methodology in a Box (freely available at http://www.dabcc.com)

Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work noticeably improved after reading this book. I could go on and on, but I don't want to waste your time. Instead of reading this, you should be reading this book. You will not be sorry.

When you first lay your hands on this book you will realize this book is something special with its elegant appearance. The book speaks directly to two audiences creatives and professionals on the acct mgt/client side. The author chooses over 20 different styles that an ad can use to effectively communicate.

For example before and after is a technique has been used countless times and requires diverse imagery that dramatizes the benefit to the consumer yet intrigues them to look at ad. This book has 7 full color ads and explanations that demonstrate how to effectively use this technique.

You will find the examples are from across the globe using brands from all verticals. Although you can pick up a lot from reading cover to cover, anyone can enjoy viewing the ads in this book as a critiquing exercise.

Huge book. Lots of tips. Color photos. Interviews with the pros. An overall great guide to team creativity.

This book has become one of my favorite books in my library. Extremely creative ideas and large, colorful photos. I am very pleased to have this book.

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.