Business Books

I recently finished writing my first book in nearly 20 years and was looking for information about selling it online. I bought Plug Your Book! by Steve Weber and I'm glad I did. I really had no idea just how drastically the book publishing industry has changed since the 1980's.

One strategy that I started using as a result of reading this book is writing book reviews on Amazon.com (hence this one). I had never written a book review in my life until I read Weber's book. Now I write them all the time.

This is has been one of those rare buying experiences for me - the product I bought actually exceeded my expectations - by a long shot. This book is packed with useful information for authors and publishers. I really don't think you can get this kind of information anywhere else.

I highly recommend Plug Your Book!

Mitch Paioff, Author, Getting Started as an Independent Computer Consultant

I found that the book had some very important and valuable information, giving both pros and cons of different aspects of online marketing...in the rapidly changing field of book publishing, this book is a must read. If you don't use all of the book's suggestions, (I ended up using a totally different web host than those originally suggested in the book because it seemed much more user-friendly to my neophyte sensibilities), it will certainly get you pointed in the right direction. Thanks a bunch to author Steve Weber for laying it all out!!!

I didn't think any book could come with new stuff on this topic but it does. There is some old stuff but plenty of new tricks to get my teeth around in plugging my stuff online. I have been told by publishers that online sales account for 10% of sales - now I am beginning to wonder.

Plug Your Book was recommended to me at a writers' workshop. It is a step by step guide to marketing on line. This is useful information to me, even during the process of writing a book. I use each chapter like a cookbook, opening up a page, opening up a website, and exploring that website according to the principles Weber is explaining. I already knew how to purchase books on Amazon.com. But, through Weber's book, I have learned the process of peer review, how to participate in that process, and how to approach reviewers. All the chapters provide a foundation for me as I write a book. The chapter on author websites explains how an author website is not just an advertisement. There are specific recommendations for designing an author website, or design a website with a newsletter as preparation for publishing a book. I have given myself permission to take as many years as I need to publish my first book. Weber's book provides me, as well as other new authors, with multiple resources for the whole process of writing, publishing, and marketing our work.

I have read at least a dozen titles on book marketing and I believe this to be the most valuable book available for today's world of internet marketing. The great part about online marketing is that you can actually target specific markets and it's usually free.

This book will help you focus your online marketing strategies in several ways:
* Influencing and Understanding the Amazon sales Rank
* Setting up and Effective Website
* Creating an Online Press Kit
* How to Get More Amazon Reviews
* Effective Use of Blogs
* A Page for your Book on Sites like MySpace.com
* Leveraging Social Networking
* Leveraging Amazon.com

This is the only book I've read that doesn't just tell you what to do in terms of book marketing, but it tells you specifically how to do it. It's really the only resource you need for marketing your book.

Stacie Vander Pol, author of Top Self Publishing Firms

The information David shares in 14 Qualities of Successful Musicians, Songwriters, and Music Business Professionals is very useful, especially for someone like me who has just started her own business working with musicians and music industry professionals. I plan to put into action many of the suggestions David as made and am excited to watch my business grow and succeed! LB

14 Qualities of Successful Musicians, Songwriters, and Music Business Professionals

I thought this was a good, solid presentation of 14 qualities that all musicians need. I am a pretty tough customer and I can't say that I disagree with any information the author provides. I would recommend this to the beginning musician as well as anyone interested in bettering themselves in the music industry.

David Hooper delivers his 14 qualities of successful musicians in a way that is clear, concise and most importantly- extremely practical and eye-opening. The industry secrets he lays out almost make you feel like you're cheating the business or gaining years of experience in one fell swoop. I had never heard of David Hooper before coming across this but I will definitely be checking out his other products to see what else he has in store. Highly recommended.

I bought it recently and found it worthy to keep in my library.It was a great buy along with a couple of manuals I purchased from Musicbrains.net entitled the Indie label Kit on Amazon, Music business 101, future of music and Guide to releasing an independent record by Tim Sweeney.

I just got my copy of this CD and I listened to it immediatly. David Hooper, gives lots of great ideas for being successful in music and any business, or life. Some of the things he talked about re-affirmed what I had been doing, but he gave enough 'new' ideas to really kick my music career to the next level!

I gave this book to both of my kids before they went to college.
My son first said that he wouldn't read it but when his roommates started getting into credit card problems they turned to this clever guide to see how he could make it through college without falling into the ubiquitous debt trap.

His fraternity brothers graduated with thousands of dollars in credit card debt. Two of them even had to move back into their parents' homes because they couldn't afford aparatments on their small starting salaries since their credit card payments far exceeded their salaries.

My son got a great job after college using advice he also found in this broad ranging book. Granted hia job didn't pay much in the beginning but without credit card debt he was able to get an apartment that he could afford and buy a used car with cash he had saved. A year later he has enough left over from his paycheck to put into a 401(k) plan. He's happy and able to support himself and his mother and I are proud that we have raised such a financially responsible son.

Our daughter chose to go directly to grad school. Learning from her brother's experiences she also followed the advice in this savvy book and just said NO to credit cards until her senior year of college. She uses the cards but pays them off each month.

While most of our friends don't like to discuss the financial problems that their kids have gotten into a lot of our neighbors' growns kids have shared their credit card problems with our kids. Some are even using the book to help them get out from under their college credit card debt.

That just scratches the surface of the useful advice in this book. All college kids and teenagers should be required to read this book before they've dug themselves into debt.

I highly recommend it.

Most of reviewers who gave 5* have only one review on their pages. At least it looks suspicious, at most like fake promotion.

This is one of the worst books written on finance. Nancy lloyd has a lot of fluff in this book and its only marketing. Iam glad my friend lent me this book and I didnt have to pay money for this POS. Compared to the peter Lynch and Graham book, this one is surely aimed for preschool toddlers.

If you have been trying to make money in the markets or even just getting started by paying off debts then you -- like most of us -- have probably bought many books that purported to help you manage your finances and create wealth.

Like most of us those other books probably did not work for you --even if they were recommended by TV celebrities who know nothing about finances but can't resist recommending books for other motives.

If those other inferior books did work as they were purported to then why would you still be looking for a book with usable answers?

This book, Simple Money Solutions, is a stunning exception.
The advice is accurate. It includes an array of advice because money advice is not one size fits all. And the advice never becomes obsolete. It does stand the test of time!

In fact those other books that claim to have THE One and Only answer is almost guaranteed to be nothing but a book built on unproven gimmicks or trendy tricks that do NOT work and that certainly won't work over the long haul.

This book and its author, Nancy Lloyd, have taken a different and sound approach to money matters. She presents the issues we're all struggling with out in a clear and concise way and then lays out the options, including financial products, services and strategies to implement various plans.

My neighbor and I both read this book but based on our individual situations we chose different financial strategies that fit our unique lives.

I have now thrown my other financial advice books out (I wouldn't even give them away for fear that some unsuspecting reader would follow those other books' feeble and inaccurate advice).

But I have been punked by other books for the last time.

Simple Money Solutions is a KEEPER!!

Our book club had a secret a few years ago. In addition to loving to read good books with strong narratives, it turned out that all of our 18 members also had huge amounts of credit card debt. Some of us had about $5,000 in debt, most of us hovered between $20,000 and 35,000 and two of us actually had over $50,000 in unwanted debt. Things were getting desperate.

When we finally fessed up to this secret problem we started looking for good money management-debt reduction books but while many claimed to do it most left us with more debt than we started with. Eithher their advice was too convoluted, or too simplistic or in some cases not legal.

Several of us had even been to debt consolidators and other debt eliminators but many of them took our money and fled without ever paying our bills.

Then we saw Nancy Lloyd on Good Morning America and decided to give this book a shot. Ding, ding, ding. It was a winner.
She explained in plain talk how to get real about our debt. We learned how to negotiate with our creditor -- even exactly what to say to get them to lower our interest, forgive some debt and get some negative marks taken off of our credit reports.

Nancy also showed us some simple ways to, as she put it "free up cash each month" so that we could finally make more than the minimum payments.

What can I say except that after several years all but two of us are DEBT FREE. The other two women can see the light at the end of the tunnel.

Our book club has now become an investment club and Nancy's great advice on starting and growing a portfolio are paying off even in this sideways stock market.

We now have Peace of Mind at last and no longer fear answering the phone because the creditors are no longer calling!!!

I enjoyed reading this book. Just enough substance and not a lot of "dragging on". If you follow a diet of positive reading, this is a good one for the collection, but not the only one.

This little book holds the key to everything you have ever wanted to accomplish in your life. The Five Laws of Stratospheric Succes are simple yet, like a diamond, so replete with facets as to render the book new each time you read it. I recommend this book to anyone who has ever wanted to learn how to attract a mentor, or understand what it takes to create true significants in life. Learn to enjoy the coffee and the ability to find world changing opportuities where other just see an Italian resturant and a room full of pipe cleaners and modeling clay. Like a good meal and a fine cigar, this book will leave you satisfied, and looking forward to the next opportunity to enjoy the experience.

If you are reading this review and/or considering buying this book, you have probably read your share of business and self-help books. The Go-Giver takes the essential components of all of the major books out there and distills them down into an easy to digest parable. After reading and implementing the principles of the Go-Giver, I have, in fact, received an increase in referrals and created deeper, more meaningful relationships with friends and colleagues. If you need a refresher on how and why to serve others better, pick up this book.

The Go-Giver is a great story loaded with fantastic business concepts and practical, easy-to-apply advice for business as well as personal relationships. Just what we need in today's world, when authenticity seems to be lacking. A success story we can all learn from and apply in our business relationships as well as in our personal lives. Can't say enough great things about the Go-Giver! Terrific!

Upon completing this little book (that I couldn't put down) I immediately ordered 5 more copies. I knew that I had to share this message with family and friends. I continue to recommend The Go-Giver to family, friends, associates and and new acquaintances, many of which have already heard of it or even own a copy. It's a powerful message wrapped in a very human story. I truly enjoyed this book.

Having grown up in upstate NY and having lived in Long Island recently I saw much evidence of Robert Moses' mark upon the NY metropolitan area. This book is a well-written and thoroughly researched biography on the life of this pivotal figure who shaped modern NYC and state, for the better, and in many cases, for the worse. Published in 1974 and winner of the prestigious Pulitzer prize, author Robert Caro researched and wrote this book at a time when Robert Moses' legacy was being called into question, NYC was in a fiscal crisis, and many were reconsidering the process by which we should remake our cities.

This is a must read for anyone interested in the urban design and an interest in the kind of tactics this powerful personality used to achieve his objectives.

When Shea Stadium is demolished later this year, it will mark another diminishment of the legacy of Robert Moses, the man who built the stadium along with so many of the parks, highways, and buildings that made New York City the city that never sleeps.

But the first and most devastating blow came 34 years ago, when Robert A. Caro wrote this book.

"As long as you're on the side of the parks, you're on the side of angels," Moses would often say. "You can't lose."

Others did lose, though, Long Island farmers whose lands Moses confiscated for state highways, middle-class neighborhoods in the way of his superhighways, and the city's poor who were at best nuisances to the elitist Moses during his decades in power. Combining his management of city affairs with his longer-standing role as state Parks Commission president, Moses was a Nietzschean nightmare of will-to-power pragmatism run amok. As Caro explains it, power was a path to glory, and glory a path to power, in a way that made Moses deaf to all other considerations, both idealistic and practical.

Eventually it made him corrupt, though not in the way it's more commonly understood. "Some men aren't satisfied unless they have caviar," said John A. Coleman, a broker of considerable power himself. "Moses would have been happy with a ham sandwich - and power."

Caro's book is an engaging landmark account of Moses' path, full of vibrant characters like Al Smith and Nelson Rockefeller with whom Moses dealt and clashed. It presents a sense of New York City as an almost living thing, an infrastructure challenge not only because of its developed landscape but because of its unique demands of demographics and geography - only one of its five boroughs, the Bronx, is on the American mainland. Moses' solutions, however, were often worse than the problems.

Caro spends a long time on Moses' foibles but never really explains how he amassed such a collection of structural triumphs. Shea Stadium, for example, is only touched upon as background to the failure of Moses' 1964-65 World's Fair. His state work, especially upstate, is almost entirely ignored. In damning Moses, Caro leans on some well-researched critical facts as well as some points about Moses' resistance to mass transit that doesn't allow for the fact Moses was not the only believer in the power of the automobile. The book reads like quicksilver at points, yet drags in others, especially when Caro is beating home the point of how little Moses cared about other people.

I'm glad I read "Power Broker", but I can't ever see myself trying to read it in toto again. It's exhaustive, single-minded, and giant in scope - much like the man it's about.

Robert Caro's THE POWER BROKER is a lession in the use of power in the life and career of Robert Moses, and the consequent effects upon the people and substructure of New York City. Moses is such a disgusting figure, such a tyrant, that I literally found myself shaking at points. The press was in his pocket, elitest and racist, Moses painted himself as the selfless public servant. In reality, he cast people aside by the thousands in order to increase his power and accomplish what he wants. What a vile man. I'll never look at New York City the same again and I pray that I would never treat people the way he did.

Robert Caro's The Power Broker, a biography of Robert Moses, contains every attribute of a Shakespearean tragedy. Moses was brilliant, driven, an over-achiever, but possessed a deeply flawed character which aroused feelings of both esteem and disgust. Like all of Shakespeare's tragic protagonists, he was capable of both good and evil. Fully able to redeem himself, he instead moved unheedingly towards his doom. That 30+ years of unquestionable power within New York State's political, corporate, and labor elite forestalled this doom speaks to the measure of the man. Indeed, it took a Rockefeller to push him from the mountaintop.

One of the best biographies I've ever read, The Power Broker's 1,163 pages artfully and suspensefully tell the tale of a man for whom the words great and ignominious qualify as adjectives. Initially an ardent reformer, Moses was increasingly corrupted by power. At the apex of this power, Moses answered to no one and ran a wide reaching web of political commissions and public authorities as his personal empire.

His transition from reformer to elitist provides the backbone of Caro's epic. Once a voice for the common man, Moses eventually attained what can only be described as aristocratic contempt for the mob, the rabble, the lower echelon of economic achievement. The reader may marvel that such a powerful man was heretofore unknown to them, but the reader will certainly grow increasingly disenchanted at such a man's venality.

The Power Broker is a classic deserving the attention of every student of history. Despite it's heft, it remains a page turning pleasure throughout. As such, it most assuredly merits the highest ranking I can give it: 5+ stars. Trite though the term may be, Robert Caro has authored a masterpiece.

This book, written by Robert Caro - probably the best living biographer, was his first book. It is a massive, thorough, detailed, engaging study of how one man - Robert Moses - planned, shaped and built - the modern city of New York.

It is about the acquisition of power and its utilization by one man in order to bring his vision of New York City to fruition.

Robert Moses - the primary subject of the book - together with the notion of power, and New York City itself as well as its residents being the other subjects - was trained in urban planning England, was a visionary, a planner, and a "Power Broker" - and thus the title, whose materials where New York City, planned, designed, built modern New York by stamping his vision in the form of new parks, spaces, roads and parkways, new neighborhoods, new subways/rail-lines, new beach and recreational facilities and areas, had an impact on the way millions of New Yorkers as well as visitors to NYC experienced NYC - experienced NYC - for decades. His shape of NYC is still shaping how humans experience reality in such city.

This is a tour de force. This is a good book for those interested in New York City, local and state government politics, the modern bureaucratic / administrative aparatus of government and those who wield the helm. Whether you agree with Robert Moses vision of NYC or not, he had a tremendous impact. The impact was not limited to NYC. Seen as the expert on urban planning, his model, his vision, his views, spread throughout the entire field of modern urban planning. Thus, his impact is not just local or state. It is in fact national and international. Modern cities - the leadership of which visited or modeled their cities on NYC - where shaped by his creations.

A long book. A detailed book. A hard book. But excellent, very interesting, and well worth the effort and time. Probably the prime example of what an excellent biography is and should be. It made Robert Caro, its author, into the preeminent biographer of the last several decades. It set the standard. I don't know if it has or will ever be matched.

Note: The review that follows is of the Second Edition.

I recently re-read this Buffett biography (first published in 1995 and now re-issued with a new Afterword, dated January 2008) and then read Alice Schroeder's The Snowball: Warren Buffett and the Business of Life. Both are first-rate. Which to select if reading only one? That depends on how much you wish to know about Buffett's personal life, including his relations with various family members, and how curious you are about his personal hang-ups, peculiarities, eccentricities, fetishes, etc. If you can do without any of that, Roger Lowenstein's biography is the one to read. I also highly recommend the recently published Second Edition of The Essays of Warren Buffet: Lessons for Corporate America, with content selected, arranged, and introduced by Lawrence Cunningham.

In fact, I'd now like to provide a brief excerpt from Cunningham's Introduction: "The central theme uniting Buffett's lucid essays is that the principles of fundamental business analysis, first formulated by his teachers Ben Graham and David Dodd, should guide investment practice. Linked to that theme are management principles that define the proper role of corporate managers as the stewards of invested capital, and the proper role of shareholders as the suppliers and owners of capital. Radiating from these main themes are practical and sensible lessons on the entire range of business issues, from accounting to mergers to evaluation." Lowenstein does a skill job of examining the context in which various lessons were learned, both by Buffett and by those with whom he was associated. In fact, one approach to his life and career is to examine in terms of student-teacher relationships such as Buffett's with Graham and Dodd as well as others' with Buffett, notably Katherine Graham and those who comprised the "Graham Group": Jack Alexander, Ed Anderson, Henry Brandt, Robert Brustein, Buddy Fox, David ("Sandy") Gottesman, Tom Knapp, Charlie Munger, Bill Ruane, Walter Schloss, Roy Tolles, and Marshall Weinberg. Munger is probably the most important of these associates for reasons best revealed in the narrative. It is worth noting that when Lowenstein was about to begin what proved to be three years of research and then the writing of this book, Buffett informed him that he would do nothing to block his efforts nor would he do anything to assist them. In the Afterword, Lowenstein recalls his first post-publication encounter with Buffett at Berkshire Hathaway's annual meeting in1996. Despite everything that had happened in Buffett's life and career during the previous 45-50 years, Lowenstein observes that "Very little in the portrait, and nothing in the investment profile, has changed." His consistency "may be his least appreciated trait."

As does Schroeder but in somewhat greater detail, Lowenstein rigorously examines subjects that include:

1. The development of Buffett's business philosophy
2. His most important business relationships over the years
3. His most important personal relationships over the years
4. His non-negotiable values
5. What Berkshire Hathaway accomplished under his leadership as CEO
6. Buffett's insecurities
7. His views on philanthropy
8. His social awareness
9. His relationship with Melinda and Bill Gates
10. Why no one else has achieved comparable results by following Buffett's advice

Joe Nocera shares his own thoughts in response to the last point in a profile of Buffett that reprinted in Nocera's book, Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business. "I think the answer is twofold. First, truly great investing requires a temperament that very few people have. For most of us, it is difficult not to panic when the market tanks, for instance. It is hard not to want to jump on the hot stock, even if we know nothing about the business. The ups and downs of the market are stomach-churning events. The fundamental equanimity required to be a great investor is an extremely rare thing.

"The second reason we don't invest like Buffett is that his methods are far more complicated than they sound. Think about it: When Buffett talks about the `economic prospects' of a potential investment, what he means is that he wants to be able to see where the business will be 10 years from now. If he can see the business remaining dominant for the next decade, he'll consider buying the stock."

"One of the most important reasons for difference [i.e. being able to determine whether or not a business will remain dominant for the next decade] goes almost entirely unacknowledged among those who hope to find in Buffett an easily reproducible investing style. He is a genius when it comes to numbers. `Accounting,' he likes to say,' is the language of business.' It is a language in which his own fluency is unsurpassed, and which gives him an enormous competitive advantage. Usually, all he needs is a quick glance at a balance sheet to know whether he's interested in buying a company or not - because he finds meaning in numbers that the rest of us don't."

Warren Buffett is among the most effective CEOs in recent business history (at least since the conclusion of World War II) and there is certainly a great deal of value to be learned from his performance as both a leader and a manager. Although a business icon, he is also an exceptionally human being because of a unique combination of insecurities, hang-ups, fetishes, neuroses, etc. that various loved ones (notably wife Susie, daughter Susie, and companion Astrid) were able to manage with exquisite sensitivity. Like so many others, he cares more and more deeply than he is (generally) able to express. That said, one close associate and dear friend, Bill Ruane, suggested to Lowenstein after his book was published, "I'm not sure if you captured how [begin italics] tough [end italics] Warren is." Perhaps no one can but credit Roger Lowenstein with providing in this volume a thorough, balanced, multi-dimensional , and insightful explanation of how an ordinary man in almost every other respect accomplished greater success in business than almost anyone else ever has...or ever will.

Roger Lowenstein did a remarkable job in researching and writing the story of Warren Buffet. The book is delightful to read, and it balances well the personal and professional sides of Mr. Buffet. I find it amazing how the simplicity and unconventionalism (not to call it old-fashion style) of Mr. Buffet, adhering to basic Graham-Dodd principles of value investing and incarnating the opposite of all the Wall Street hype has proved successful over such a long time-span. I highly recommend this book to any investor!

This is an excellent biography of Warren Buffett's life and why and how he has become the incredible person he is today. It is interesting and also well-written. It could make you an investor if you are not already one.

When I first came across this book, I had planned on reading a Buffet biography for quite some time. I hesitated for a while because there were so many options. As I enjoyed reading Roger Lowenstein's, When Genius Failed, I made my decision to read this particular book based solely on my knowledge of the author. Fortunately, Lowenstein did not disappoint. Indeed, this Buffet biography is very well written and will be entertaining to both the lay person and professional investor, alike. If I could suggest one or two improvements, it would be for the author to reduce the overall length and sprinkle in a few more investing ideas. Also, potential readers should be aware that most of the content ends in the 1990s when the first edition was printed. So, much of the color about his friendship with Bill Gates and his first non-US investment, Israeli-based ISCAR, is missing.

Just as he did in When Genius Failed, Lowenstein does a great job describing historical accounts of entertaining or semi-dramatic events in Buffett: The Making of an American Capitalist. Remarkably, the author is able to paint very clear pictures of scenes that occurred 50 years ago. This particular work is especially impressive as the author received no assistance from Buffet himself making the task of collecting details on such events very difficult.

Unfortunately, the book contains very little explanation of Buffet's investment strategy. This book is not an investing textbook, which is understandable. Rather, it is a biography that has some elements of Buffet's investing wisdom explained. It would be nice if it had more details on the investing front.

Some readers might find the book a bit longer than necessary. Of course, the wordiness may be a matter of personal preference. I would argue that most readers will stay thoroughly entertained throughout the book.

Read this because you want to know about the man and the method, not the money. I admire the billions of dollars that he's amassed on his own terms, but it's his history, relationships, and singular outlook on life that had me plowing through this tome like it was a short story. I am a reborn fan of biographies, and a new follower of financial books. I hope there are other books out there like this: clear, absorbing, and off-beat enough to make you laugh like a fool on a packed metro. I never dog-ear, but I had to all the way through this book for the stellar quotes dashed off here and there. One being, off the top of my head: "God sent me a blessed gift in the form of a Berkshire Hathaway Annual Report." AGH! And don't get me started on Mrs. B. Extremely worthwhile read.

There is so much in this book that I can relate to, having started my own company around the same time in Silicon Valley (although in software). John and Kyle made the same mistakes that many entrepreneurs thankfully make - they followed their passion instead of their senses, and didn't buckle under the pressure and the unknown. One other valuable lesson from this book -- document your process. This is a great way to share your successes and your mistakes with others. I wish we had more stories like this when I was working on my MBA - something more than the dry, non-applicable case studies stuck in front of us. And John and Kyle also provided one other important gem: how to save a few bucks a month at the neighborhood gym. Thanks guys.

I was in a book store and I was attracted to the title and the cover color. I picked up the book and read the jacket and I was hooked. I hardly ever buy non-technical books -especially non-fiction. But I was hooked after reading the jacket so I bought the book and assiduously read and enjoyed it. Also I am a Wharton alumnus. I also took classes with Len Lodish.

Eric Ericsson

The book spells out tips for starting a business (use credit cards instead of banks) and the mistakes the authors made along the way (when do you enter the market). You can even contact them after reading and talk to them about your ideas. The encouraging aspect of the book is that while they are starting their business, they spoke to their classmates who were making $200,000 on wall street and working for the dot-coms, but John and Kyle were not discouraged. I am happy that they were able to take an idea like a computer mouse shaped like a gold club and turn it into THEIR company. Congrats guys!

The Mousedriver Chronicles is the story of 2 Wharton MBA's who take a business plan developed on their entrepreneurship course at Wharton and decide to make a go of it. In 1999 they turn away high paying jobs at investment banks and over funded dot.com startups to go it alone.

Their idea: to make and sell a computer mouse that looks like the head of a golf driver.

They fund the venture themselves, find a manufacturer in Hong Kong, move to San Francisco (to be part of all the start up vibe in The Bay area) and run the business from the kitchen of their rented flat.

Their story is brilliantly relayed as they grapple with manufacturing, marketing and distribution hassles. The single product focus of their new company, named Platinum Concepts Inc., makes for a wonderful entrepreneurial story with excellent lessons about what it takes to succeed as a self funded start up. The two founders quickly learn that they need more than the theoretical knowledge acquired on their MBA at Wharton; they need to be street wise. They experiment with different mechanisms to make things happen and end up categorizing their execution strategies as follows:
Plan A: Make use of their business school network and contacts
Plan B: Hit the streets and the shops to find a creative solution
Plan C: Work the Yellow Pages

More often than not, plan B and C worked far better than plan A.

One of the founders, John Lusk, began sharing their entrepreneurial adventure with friends and family via a monthly email called "The Insider". The Insider was a real, often humorous, sometimes highly insightful newsletter about their adventure. The insider subscriber list grew and grew. MBA lecturers began distributing The Insider as prescribed reading. In 2001 Inc. Magazine featured a cover story on the company and its two founders. The Inc. cover story entitled "An American Start-up" focuses on the impact of The Insider e-mail newsletter. The email newsletters were used as the foundation for the book published in 2001 entitled The "Mousedriver Chronicles".
The company has since been shut down but the Mousedriver website still serves as a portal for entrepreneurs and copies of The Insider newsletter can be found in PDF format on the website: www.mousedriver.com

MouseDriver is about two guys who graduate from Wharton with MBAs in 1999 (the heart of the internet boom) and start a business manufacturing and selling a computer mouse that looks like the head of a driver golf club, turning down high paying jobs at dotcoms, investment banks, consulting firms etc.

As a small business consultant (Transcendence Consulting, LLC tcllc.net) I can tell you right now that if you are looking to start a busines, buy this book TODAY. It is an amazing look at the entire process of starting a business, from the ability to jump head first, manage yourself during
the highs and lows, deal with self doubt and solve an endless supply of problems. It is an easy read that will take you no time at all to complete.

To 'stall' is human, to measure divine, is the key message from this book that highlights the tendency of us humans to resist change and thus accept less than perfection from our selves or our organizations. By naming `stalled' performance drivers - tradition holds you back, disbelief of new possibilities based on past experience stops you, misconception of actual facts, perceived unattractiveness of other options, poor communications, bureaucracy or just plain procrastination stalls things - the authors supply motivational materials so the reader will consider their eight-step process for 'stall-busting'.

1. Understand the importance of measuring performance
2. Choose an important process to measure
3. Find best practice for that process
4. Move beyond best practice
5. Imagine the world if perfection of the practice were possible
6. Act on this perfection now
7. Match people and rewards to induce perfection
8. Repeat steps 1 thru 7

As the authors say, most everyone talks about continuous improvement, but talk is not action. If it gets measured, it gets done, the saying goes. For the authors, if it gets measured, it gets improved. I should measure the time taken to read books and write reviews; well, maybe tomorrow.

Dennis DeWilde, author of
"The Performance Connection"

The 2000 Percent Solution is not merely a strategic business thinking book but something more. It is a book that can lead you to find your personal stalls and eliminate them so that free from them, it will be easier to discover and eliminate the organizational stalls. These steps are essential in the effort to apply the author's suggestions for obtaining the 2000 percent solution and finally achieve exponential business success. The book is very comprehensive, it contains sixteen chapters. In the 1-8 chapters the authors explain the various kinds of personal and organizational stalls and propose an effective busting method, while in the rest chapters, there are various techniques for achieving the 2000 percent solution. It a great book!

How fast? Lots of tools to retread wheels of enterprise to increase productivity are in The 2000% Solution. This is not a one read book, but a series of valuable clear disciplines to habituate. Thank God for humor- the spoon full of sugar.

Don Mitchell makes a point, illustration from a wide range of business vignettes threaded with the funny sides of life. The flow of information is linear to me, one point connecting to the next. Some business reads are jumpy and harder for me to follow. I became self employed in 1973, (not knowing the term!) by 1979 hired my first employee. When recognizing I was in `business' I joined the local Chamber of Commerce and began reading business books. Some helped me sleep, not this one!

The 2000% Solution is the first book that has given me a quantum leap thinking process, to think in big significant moves forward. Dr. Mitchell gives simple methods to `do' these processes. One action I took was to chart my actions by the hour for several days to review what I am doing and what actions move me forward. This uncomfortable process is powerful.

Most traditional reads are usually from one person's view of one business or industry. The 2000% Solution malleable big leap `thinking process' alone is worth the read. The value of real stories of real people in real company activities- well - that makes it real to me.

The best thing reading this is FUN- the humor! Some are deliberate jokes and cartoons strengthening points made- then there are the funny real stories happening in business. Many times I laughed out loud. Humor is the no-calorie whipped cream on this delight!

I found this book a great help and have read it several times. It defines in simple terms how to unstall your life and business. It sets out a plan to find and eliminate various types of obstacles or stalls that impede the success in your business or personal life. The book has helped me reorient and remove the obstacles that are a hindress to the exponential growth that is possible within any business. I recommend this book to anyone looking for a way to get out of a rut and start moving forward and upward again

I first read "The 2000 Percent Solution" as part of a course for a Rushmore University doctoral program. It sparked in me the desire and determination to get more "bang for the buck" from my efforts, and provided a clear 8-step guide for doing so.

The guide to creating 2000 Percent solutions essentially helps you to see differently, and acknowledge the reality of your personal and organisational biases. It helps you undertake a wider search than you normally would in the quest for a solution. And it doesn't leave you content with the best solution you may have found, but has you project into the future to "see" what the future best practice is likely to be, and then begin now to implement it.

Applying the authors' ideas to my personal circumstances helped free my mind (an ongoing, never ending process) of a number of personal stalls and led directly to the creation of a management training and consulting company. And in spite of limited capital, the momentum of my take-off amazes acquaintances.

I keep my copy of "The 2000 Percent Solution" in my office, within easy reach, because I intend to read it over and over, to create an upward spiral of exponential gains in my life and work.

The skill of creating 2000 Percent solutions is a valuable one. Combined with the ability to engage in continual business model innovation (as taught in "The Ultimate Competitive Advantage" by Mitchell and Coles), it will guarantee business success long into the future.

I tend to hop between books I read, having 10 or more in progress at the same time. Therefore, when I hop back to "The Law" for my second reading, I still forget occasionally that this book was written 150 years ago. I will get it confused with books written in 2007 or 2008 (other than the slightly odd grammar), as it deals with the exact same issues which are plaguing our government today.

You will recognize very similar topics to today's government. Read about bailouts for large businesses which are in trouble, when the government should mind its own business. Read how politicians protect their power by calling people "isolationists" (though it is called "individualists" in the book) when they ask for less government interference in foreign affairs.

The thing I enjoyed the most was the crisp line which was drawn for where the government belongs. He says that people have the right to protect their liberty and property. The people also have the right to organize together as a group (IE: government) to more effectively protect their liberty and property. Therefore, "The Law" should be used only as a means to protect liberty and property. The forced liberation of any group's wealth (property) for the benefit of another group is completely against the true purpose of government/law.

This is an excellent book which I read years ago. "The Law" by Frederic Bastiat, in which he discusses legalized plunder, is a highly recommended work which should be read by all Americans, especially before they vote. Should also be required reading by anyone running for public office, serving on a jury, or attending law school. In fact, why not make it required reading in all public schools? That would really change the political, social, and economic landscape! Let's all buy several copies and send one each to our Representatives and Senators, state and federal. We the People can make a difference, if we try!

Bastiat's Law is one of the most important documents you could ever read. It is the basis for the philosophy of liberty, and without adherence to these ideals liberty cannot last. This should be required reading in school, but once you read what this french philosopher had to say you may start to understand why those who tax us cannot afford to have too many people read this book.

While I agree with Bastiat entirely, the way that he has presented "the classic blueprint for a just society," is exactly why people who lean more towards socialist ideas scoff at those who are for capitalism, economic stability, and most importantly honoring the fundamentals of the need for law: to protect life, liberty, and property.

The first chapter started out wonderfully, articulately and simple. It was accessible and easy to understand and apply. I was excited as I hoped to share this with my husband to allow him to open up to my ideas on politics which are different from his (he's a democrat/socialist).

However, the rest of the book just seemed to be a rant that got more and more impassioned as it went along, which to me seemed to take away from the reader's ability to take what he was saying seriously. I was disappointed because even though I agreed with everything he said and thought his applications of his ideas were great, I felt sort of embarrassed about his inability to keep calm in expressing his ideas.

The book is sound, based on sound ideas and should appeal to any libertarian. I nodded a lot as I was reading it. "Yes!" I kept telling myself, "this is definitely true." Unfortunately the truth was told, in this case, in a way that I don't think would be very accessible to the people that Bastiat was intent on reaching. I think a democrat/socialist might mislabel it "too radical" when they really mean, "too impassioned."

It is for that reason, I'm sorry to say, I was unable to rate this any higher.

The substance of Bastiat's "The Law" is critical and accurate.

The good people at Cosimo Books, however, cut off the printing before the end of the book -- the penultimate section of the book ends in mid-sentence, and the last section of the book isn't there at all.

So I do very much encourage everyone to read Bastiat's "The Law," just don't buy this version from this publisher. (Buy it from the Mises Institute instead.)

Overall, I would say it is a good book for non-sales people to buy. Joe points out many things to think about and makes many good suggestions.

Two things bother me about the book:

- It has numerous typos and grammatical errors. Sometimes I've had to re-read sections to understand what he meant to say.

- There are several contradictions. One example is on page 25. He says: "If they don't return your call, wait two days before calling back." But then 2 sentences later says that you should leave a voice mail stating: "If I don't hear back from you by the end of the day, I'll try back before I leave the office."

Personally, I don't want to buy from a sales person that doesn't do what they say they are going to do, so this is a really poor suggestion and really poor customer service (especially if the person you are calling really does want to talk to you)!

This is a no B.S. book on what it takes to sell by phone.
Whether you're setting appointments or closing the deal by phone it really doesn't matter. This is a hard hitting book.
I like the authors no nonsense approach to selling. They're either a high probability prospect or not.
The book teaches you how to get in and out of calls quickly and find the buyers today. The best on phone sales I've ever read.

Joe Catal has done a great job at debunking some of the myths entailing telemarketing. In his book, aptly named, "Telesales Tips From The Trenches: Secrets Of a Street-Smart Salesman." he provides a no holds barred approach to picking up that infamous phone!

Here's a little secret you may not know. Telemarketing doesn't suck; it's the pending feeling of rejection that sucks! As a new insurance agent you should expect to be rejected a minimum of 100 times a week, and that's if you're doing real well.

I'm a naturally motivated type of guy. You tell me something negative and I'm immediately thinking how I can turn it into a positive. Joe takes a similar approach to how he handles himself on the phone by:

"Averaging 100+ calls per day since 1985 and hearing over 350,000 No's."

Throughout the book Joe provides real life stories (my favorite) and examples about how to write an effective opening; answer objections without sounding superfluous or ignorant; techniques to find hot leads and steal accounts (another one of my favorites), while laying a strong foundation by asking the right question and ASKING for the order when the time is right.

His thoughts about time management and techniques to increase the effectiveness of listening were entertaining and insightful.

"The customer should be talking 75% of the time...NEVER interrupt a person while they're talking."

Raise your hand if you've ever interrupted another person when they were in the middle of talking. Did you feel that awkward moment where you both wait about 2 seconds and speak at the same time? Next time, keep the mouth shut and if you do happen to interrupt, count to 5 in your head.

The material in his book does come off very strong, but I've noticed an increased level of confidence and control after implementing some of this strategies.

In conclusion, some of the material is not worth reading if you cannot control the pricing of your products, nor negotiate said product. However, I do give this book 5 stars and highly recommend you pick up a copy, grab a highlighter and implement some of the material IMMEDIATELY!

I was skeptical about this book, even after I read the reveiws... I went ahead and bought it and I was very pleased with the results. It should be a handbook for anyone doing telesales (Inbound and Outbound). Good for Business owners, who call clients and potential clients (He focuses on that as well). Also great for sales reps who want to increase sales. My sales increased dramatically and my calls were more productive. I think it could even prove effective for sales reps who are not on the phone.

He even goes over how to answer the phone, what to say when someone is out to lunch, and how to get past gatekeepers when making outgoing calls.
It's an easy read, almost a page-turner and interesting too. I want to memorize it and anyone in sales/marketing should... Even a seasoned salesperson.

Don't buy another book about telesales until you have read this one. Trust, it is the only one you will need.

A few things struck me about this book.

1. It teaches you when to say "No" to suspects. I learned from it to be more discerning with whom I am talking. This book tells you how to determine, in minimum of time, if you are talking to someone who can buy from you (even if the other party won't admit that he's not interested or that he doesn't have the authority to buy). Like they say on Wall Street: "fill or kill".

2. It gives you tips to help you establish your authority early in the call. How to deal with various brushoffs (more or less graciously).... When it's better to be direct, or even blunt... It's not just one style of selling, but rather a mix of hard- and soft-sell techniques that can be adapted to the situation.

3. It gives you specific expressions to use. Short sentences that sound natural and go past the initial indifference and suspicion of people... I'm studying it to learn how to keep the flow of conversation so that it doesn't seem contrived, and how to go from one idea to another in a natural way so that I don't sound like a telemarketer.

4. There's indeed no filler. Just lots of ideas about prospecting, presentation and closing. Some may not apply to your work, but you can extract the priciples. I've read this book two times and I open it almost every day. You must read it - now!