Business Books

Culture Clash is one of the most helpful books I've ever read, but it is also an easy book to read. It is helpful if you manage any kind of team, even if you're not working in another country. But if you work outside of your native country, you should definitely read this book.

The 21st century has witnessed the shrinking of the world into one global village. Today, businesses and financial markets are irrevocably interlinked. The internet has spawned a remarkable revolution which enables people from around the world to communicate for free with one another through email and online messengers.

As national boundaries become less important, people from all over the world have to interact with each other. Cultural clashes can be inevitable unless people learn to understand how other cultures think and behave.

Thomas Zweifel's book is a must read for today's global managers, diplomats, students, world travellers - infact just about anyone who wants to be a part of the globalized free world.

I have just finished reading Thomas Zweifel's book on culture clash and high performance. Each and everyday curtural clashes take place in public schools,and this very good leadership book should be used by public school administrators to assist them in dealing with their diverse student bodies. I especially like the lab sections because they were built on thinking and questions and not a simple listing of the commonplace activities. Walk down any public school hallway and you will see a great deal of diversity and it was refreshing to see a book that contained ideas school administrators could use to help these students in their daily ives.

You cannot truly talk about multinational business issues much less work in a international professional space without understanding the cultures in question and the many pitfalls associated with "diving right in" with possible good intentions but little cultural knowledge. This small yet information heavy book is essential in understanding and navigating Culture Clash.

This book is a must read. For anyone in business looking to climb the corporate ladder this book offers very valuable insight. The author shares his broad and fascinating experiences working with different cultures. I couldn't put this book down. It was a real eye opener.

In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").

A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:

* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.

* At least 55% of those online each day are women.

* By the year 2010, women will control 60% of wealth in the U.S.

* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.

* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.

* More than half of all business travelers are women.

In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:

1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."

2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."

3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).

Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.

Following are just a few examples:

page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"

page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."

page 63 "Married women have a chronic condition (if you'll excuse the analogy)"

page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."

page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."

page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"

page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)

page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)

Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.

As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look

First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.

I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?

I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.

A great description of the speaking business, full of useful information by someone who has clearly been there. It covers successful strategies, and pitfalls for speakers. This is not a book on speaking technique, it is a book on the business of speaking, and an invaluable one.

The one weakness is the production quality. Mine looks like a photocopy of a photocopy.

If your goal is to make it as a speaker, you want to read this book.

I am new in the speaking profession. This book was recommended to me by a close friend. I have already put some of the techniques into practice and they have improved my workshops by 50%. This is a valuable resource to anyone hoping to become a speaker or to improve as one.

The author's bloated arrogance blocks the few good ideas he presents. If you can get past the hubris, then there are a number of worthwhile items.

First of all, the production quality of this book is crap. The thing was falling apart the first time I opened it. I dont like having to be careful with a book like this, particularly one I want to mark up, highlight, go back to time and time again.

Now then, we are getting to the point of the book in the first place. I wouldn't care if this thing was in cuneiform pressed into wet clay tablets. There is more practical and useful information in this book on how to strategically set up your speaking career than I have seen in any of the dozen or so other books that I have read. You could literally take the advice in this book - and virtually nothing else - and plan out your speaking career for the next ten years.

The author's practical trashing on some of the 'rules of thumb' of the game (e.g., raising fees) are not mere opinions: this guy has lived this and has the income history to back up his claims.

Some of the references are outdated (the book is nearly 10 years old as of my writing) so you have to get passed that. The info on how to establish yourself as an expert through writing books and creating other income streams through developing info products is sound but has been superseded by far more complete and recent writings (Stephanie Chandler's book "From Entrepreneur to Infopreneur" is a great reference for that).

The exercises on 2 PAGES (35 and 46) alone made reading this worthwhile.

The focus on offering value is the key. This is what I focus on in my own coaching and speaking and, for that matter, what I spend a lot of time teaching to my clients.

VERY highly recommended.

When I found this book, I got it from Library and after checking it out numerous times, Alan Weiss book has found a permanent place in my Library.
First of all, his writing style is frank and to the point. This book is all substance and no fluff. He focuses on speaking as a profession that provides a service. All of his advice is real world relevant. He gives straight advice regarding speakers bureaus, marketing material and his insight on how to get booked for speaking events. Out of all of the hundreds of books written on making money speaking-This is the definitive guide.

I was pleased with my recent Amazon book purchase. The book was priced much cheaper than if purchased in the book store. In addition, the book arrived in 4 days in excellent condition!

This book reflects the life experience of a woman of color who has shattered many glass ceilings and has paved the way for others to follow. Bordas now beckons us to join her in building the inclusive and multicultural society. Her view of leadership is the missing link. For too long, leadership has been dominated by a white, male orientation. Hooray! Now women and people of color can embrace their ways of leading and understand the power of their community-centered and socially responsible styles.

Juana Bordas provides a fresh perspective on leadership by weaving the traditions of Latino, African American and Native American's together in her book. Her progressive, forward thinking views offer tools for leading a new generation of young people with an appetite for integration and inclusion. This book provides guidance for the historic times we're living.

I have two children who are growing up in Denver, Colorado which is a multicultural city. We have been fortunate that our last 3 mayors have been White, Black and Latino. Our city council became a majority female in the nineties. Salsa, Soul and Spirit challenges us to not just invite women and people of color to the table- but to make sure we embrace diversity and utilize the gifts and assets they bring. The book provides the leadership tools we need to change the way we operate so that the values, experiences and history of all people are included in the way we operate everyday. Authentic diversity can't just be business as usual with different faces and races around the table! What a great example this helps to set for our children.

If only the wisdom in this book could be transferred to the minds of the leaders of our planet. Anyone who wishes to increase understanding and harmony should read this book and become inspired enough to start making some changes in the ways we relate to each other.

The more I read about John Wooden, the more I admire him as a man, and a coach. WOW! This book is terrific, taking his simple (not easy) principles of life, basketball, and leadership and standing them up to let them take shape in the form of his stories from his coaching Days.

Another great part of this book are the notes and examples from Coach Wooden's previous players and staff. Each chapter has a story that punctuates the main point presented.

This is a book that every leader should own!

Hands down this is the best basketball philosophy book. This tells exactly how Wooden ran UCLA's basketball program and explains why they won 10 national championships. To truely understand the mind of one of basketball's greatest coaches, you must read this book. From discipline to practice planning, Wooden on Leadership has it all.

It is one thing to read a successful coach's leadership story written by the coach, but it is quite another experience to read the personal accounts of a coach that other coaches look up to, and to have those accounts reinforced and complemented by commentaries from peers, players, competitors, and assistant coaches from throughout that revered coach's life and career. This excellent book is that other experience about a once-in-a-lifetime man, coach, teacher, mentor, leader, and winner in the most important game of all - the game of life.

The book's fifteen chapters are organized into three parts ("The Foundation for My Leadership" (Wooden's legendary "Pyramid of Success"), "Lessons in Leadership," and "Lessons from My Notebook"). Each chapter finishes with a summary called, "Rules to Live By," which did a great job of highlighting the chapter's main points. Particularly enjoyable were the many great inspirational quotes, passages, and anecdotes that perfectly reinforced and complemented Wooden's text. Also, while the third part was completely devoted to Wooden's famous notebooks, excerpts from those notebooks (typed and hand-written) were included throughout the book and added a great 'personal touch' to the overall contents.

There are many "So-and-So on Leadership" books in the market, but none can match the richness of character and the unequalled quality of the lifetime body of work specified and implied in the simple title of "Wooden on Leadership."

Anyone who wants tips on living on and off the court must read this book.

After taking a class where much time and focus was spent studying leadership I began reading John Wooden's book titled Wooden on Leadership. I found this book extremely interesting as Hall of Fame coach, John Wooden, allowed readers to understand his very own philosophy of leadership.
As many may know, Coach Wooden is a legend. As a basketball coach at UCLA He coached four perfect season and led his athletes to ten national champions in twelve years. With many accolades bestowed upon him it is interesting to see just how he become so successful and what actions helped him to reach his goals. This Coach of the Century (named by ESPN) and basketball hall of famer explains just how he reached success throughout his entire novel Wooden on Leadership.
Filled with personal beliefs, lessons, and excerpts from his personal notebook Wooden and co-author Steve Jamison work together to explain the leadership qualities Wooden used on the basketball court that can help make any business successful.
The novel begins with his attempts to reach "Competitive Greatness" by explaining his "pyramid of success" which include his fundamental leadership qualities and characteristics. He also thoroughly discusses such aspects of teamwork, desire, confidence, and improvement.
Wooden on Leadership focuses mainly on key points Wooden has derived from coaching basketball for many years of his life, but such aspects explained in the book, he insists, can help make any team, business, or corporation a success. This book is filled with great lessons, notes, and even stories about how and why Wooden believes what he does.
I considered this book a very easy read. At times, I found myself so thoroughly into his lessons that I found it hard to put down. Each chapter starts with a new lesson to help lead any business to success and ends with personal recollections from those who have been under the guidance of Coach Wooden in the past. Each recollection provided by those who have worked with Coach Wooden serve as direct support in the belief that his lessons and methods have worked in the past and if applied correctly, will continue to bring about success in the future. All aspects of this book were, as a coach myself, easy to relate to and understand. Wooden on Leadership also provides many great quotes and phrases to help inspire or motivate the team you work and communicate with.
I would recommend this book to any leader, coach, or teacher who is responsible for guiding those around them. It provides first hand insight on leadership and direct lessons to cultivate success. This coach is one of the most winningst coaches in basketball history and can now add another `success' to his lists of accomplishments with this particular book!

This book has a number of practical messages for anyone who is managing or learning how to run an organization. Unlike most books, the author explains how to implement the ideas. For my company it helped us build a foundation of principles by which everyone can live by not just talk about. The end result was a more enjoyable workplace and five star customer experience.

As a MBA student, I found this book a must-read. Unlike other books I have read, this book looks beyond classroom branding theory and teaches you how to successfully implement a brand strategy through the alignment of a company's employees with its vision. I look forward to executing the truths as I head into the "real world," now better prepared!

Finally a book that didnt leave me hanging. Achieve Brand Integrity goes the extra mile. Gregg didnt let the book fall into the business-book-trap of only telling us "what we need to do"...he actually gives us access to the tools on "how to get it done." Pretty selfless stuff. If this read doesn't get you off the dime towards competing globally in the 21st Century...then stop buying books on Brand. C-Level Mgmt should take notice from Mr. Lederman...change is coming with or without them!

I like this book because it starts with a simple yet powerful concept missed by the vast majority of business leaders. Brand Strategy is "The process of aligning what we say with what we do, to positively influence what customers think." Simple because it is what your customers expect. Powerful because in my experience most competitors don't get it. They're wrong. Great brands are fueled by strong cultures, cultures that strive to bring their brand's promise to life. Chapter 6 is worth the entire price of admission. In this chapter, you begin to understand the underlying psychology of your workers and how beliefs drive behavior. And what you must do to change them to become a "visible" brand. Not from a strategy standpoint, rather from a get your hands dirty point of view. When Gregg Lederman says process, he means that literally. He spells out in clear steps what you need to do to align what "we do" with what "we say." In fact the book refers you to [...] to access templates that allow you to progress this concept on your own. Achieve Brand Integrity is a small investment that can pay huge dividends if you embrace the power of a designed culture.

Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.

Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.

Its different from the text I used just a few years ago to learn calculus. It explains things step by step instead of just assuming you follow their thinking like most calc texts do. I realize the reason for the other texts doing this but in the end it gets distracting and confusing for the student and this text seems to realize this. The author of this book takes the time to explain EVERYTHING they're doing in a problem including the basic math/algebraic stuff so you don't have to waste time on it and you can get down to getting used to calculus. When I first learned calculus it was scary and confusing, this text makes it so much simpler. It does show you a lot applications for it in business which might be of help to you business majors out there. Unfortunately for my case, I can't say I found them to be too useful as my reasons for needing calculus are much more scientific. I wish there was a part two to this text because there are a few harder integrals and partial derivative problems that I use but are hardly touched upon. I need a version of this book for advanced calculus. (like the kind you use in physics and chemistry) Perhaps we can call it "Forgotten Advanced Calculus".

This is a great book for a general treatment of beginning calculus. It was definitely meant for people who have either already taken calculus or people who know nothing of it and want a easy intro. If your a non-mathematical student looking to prepare for your first calculus course this isn't a bad start, but you may want to consider augmenting it with a more complete text. As noted in another review (Smolley) this book doesn't cover the full content of a Calculus I course. Good luck!

If you are going to business school, and have been out in the work force for a while, or just barely scrapped by in business calc the first time around, this book is for you. The explanations are great and there are enough problems to warm up your mind.

If you are returning for a grad degree in math, science or engineering, this book is only a warm up. If you need to brush up on the hard core calc that was covered in engineering calc, then further study will be required.

I did plenty of calculus in undergrad, but I haven't used it since about 12 years. Now that I am in graduate business school, I needed a refresher on calculus. This book is perfect. Even if you are new to calculus, this book will work for you. I suggest that you do the exercises at the back of each chapter to solidify your understanding. "Practice makes perfect" is at least true in mathematics!

I recommend this text for anyone either taking calc for the first time or reviewing after having been away for any amount of time.

I'm having breakfast at the moment and reading the book "The Freedom Formula" while eating my toast. I had to get up and email Christine straight away. What she has created through her wisdom and clear communication will no doubt change people's lives. I've just got to the section on Connecting With Market and it has really resonated with me. It ties together so well why personal development and business development are inseparable. Business owners who apply this model will not only have a personally fulfilling business that is profitable - it will allow them to be a catalyst for change in the world.
Thank you Christine for taking the time to create such an inspiring book.
Now, my coffee is getting cold. I'm going back to my breakfast and to keep on reading!

Fabulous! This book is life changing! Every entrepreneur should make the time investment to read it. A combination of philosophy and practical, I gleaned many ideas for my own executive coaching business. Christine Kloser is right on target.

I am pleased with the quality of product and the delivery service. I think I'm going to really like the book.

"The Freedom Formula" has definitely delivered what Author Christine Kloser promised!

Through each educative chapter of the book and though the many thought provoking exercises- I obtained valuable knowledge about how I was running my business. With this new knowledge I was able to create many new successful business practices and more money making projects than ever before.

Thank you! Thank you! Thank You Christine! Your expertise and knowledge has saved me a lot of time and headaches and made me a even more successful!

Dr. Cindy Brown-Author of "The Cinderella System"
"Business & Relationship Strategist"

This great book has given me so much! Much more that I could have imagined!

First it gave me an in depth way to become aware of my business from the inside-out. Secondly, it allowed me to investigate the inner workings of how I was doing business by giving me amazing exercises and action steps to carry out this task. Third, it stimulated my mind chapter after chapter; I came up with lots of ideas for new business ventures and projects by learning from author Christine's incredible story and past history. Fourth I was able to create a future map and plan of how to do my business differently this time; to have more balance, success and FREEDOM! THANK YOU, THANK YOU, THANK YOU CHRISTINE!

This book is definitely the WINNING FORMULA to MY and I am sure Your Success! I highly recommend it to all my friends and clients.

Dr. Cindy Brown
Behavior & Relationship Specialist
www.TheCinderellaSystem.com

I found this directory was a great compliment to "The Industry Yellow Pages: The Official Music Directory of Booking Agents, Managers, Producers, Engineers, Publicist, Promoters, PR Firms, Talent Buyers, ... & Lawyers" I have both and find them extremely helpful and full of great contacts.

Something that should not miss out of every office of every record company or record producer is the guide to the music business world, the directory. This edition is packed with all the important places and the best recommendations, so browse through it and choose the best location for you

All the numbers, email addresses, phone numbers, faxes, anything in the music business!This is the best choice for someone who works in the music business! I highly recommend it!

I can't go anywhere now without this book. Whenever I need something or someone I just search it here because it has anything.
I am so happy I bought this book because I don't have to worry about not finding the right person! The right person is right here in this book waiting for you to contact them.
Great book! I am expecting for more books like these in the following years!

This 2002-2003 Edition is exactly the missing edition that I was looking for. I own all these because they were and are very useful to me and this title does not disappoint one bit. Clear information that is available at your fingertips

This is a detailed book. Almost too detailed. As a Professor of International Business in Tokyo's Sophia University the author is in a prime position to detail the woes of the Japanese financial system. And maybe that's where the problem with this book lies. He is a professor and not a writer. His insistence on using the expression "Big Bang" started to become a little annoying.

His main emphasis is to point the finger at the Ministry of Finance, the government department which is supposed monitor the economy, regulate the banks and other duties as well. But the Bank of Japan, Tokyo University, private banks, gangsters, construction companies and everyone else are included where necessary.

But the main problem with the book is that it is fairly technical and dry. As I am not an economics student, I had trouble understanding a lot of the financial terms and expressions used through out the book. There is little in the way of explanations or a glossary or index for the average reader to use.

For the parts that I could follow, it paints a dire picture of the continuing Japanese economic malaise. Even though the book is a few years old now, the indications presented in the book and the remedies are still valid today because reform in Japan is a slow moving beast.

Prof. Hayes is a well-known Tokyo-based commentator and financial expert. He is especially well-known for his straight talkimg, without being beholden to ideology, vested interests or other unseen affiliations that so often cloud the analysis and the work of others in business, finance and economics. He is very effective in dismissing the cultural argument as a reason for Japan's economic misery. That indeed is a fundamental point: financial disasters (though perhaps of smaller proportions) have happened before in other countries, and the causes were not cultural then... The book should be titled slightly differently, as those that expect detailed coverage of the big Bang reforms may be disappointed - but then again, those reforms can be listed up pretty quickly by anyone doing a 15 minute search on the internet. Hayes' value added is in the incisive analysis. That the book is highly readable and indeed very entertaining goes without saying for this author.

I have to rate it highly. It was a good, well written book looking at the aftermath of the Bubble and the proposed Big Bang reforms. Unlike earlier books written when Japan was outperforming all its competitors, it did not stand in shock, awe and wonder at Japan Inc but instead painted its strengths and many weaknesses. Although controversial, none of the many facts it outlines can be seriously queried.
Because the Japanese game, as Gillian Tett's book, PM Koizumi's reform plans and Carlos Ghosn's epxerience, has, in many ways moved on, this book is probably now most useful as a historical summary of what drove Japan into its current round of reforms.

When I saw that the Yomiuri had rubbished this book I knew it had to be good. I have previously used their feelance reviewer Scott Gordon as a counter barometer and he has yet to fail me. Gordon accuses Hayes of being a Japan basher (the old refrain on anyone who doesn't use Bridgestone's faulty tyres of Mitsubishi's faulty cars). The fact is that Japan's bust was the biggest in financial history, Japan's financial institutions are primitive and there is nothing magical in anything of that. Pathetic hacks like Gordon who hide behind the cultural argument - Japan's culture is different and therefore we should not use normal international metrics to judge her - have had their day. Japan tries to compete internationally. Hayes shows the myriad of handicaps she labors under - and he did this before the lateest scandals cropped up. Given what he has said in his book, the Mitsubishi and Bridgestone sagas are entirely predictable - as are the tirades of Gordon and other sad souls. A good, inforamtive and well written book.

I agree with the positive reviews of the previous posters. This book is incisive, penatrating, well written and Prof. Hayes has a solid grasp on his topic and has made it accessible to non-bankers and non-finance experts. But it should be pointed out that this book is NOT about the Big Bang. All you'll get about that in this book are phrases like "The Big bang will..." or "The Big Bang should..." or "The Big Bang ought to..." and mostly just in passing . Despite the fact that this book was published in 2000 its information seems to be current as of the third quarter of 1998. What this book does do and does very well is explain just how the Japanese economy got into the mess it is in and he answers the question of just how the world's largest banks and insurance companies managed to lose $700 billion by investing in real estate. And he lays the blame clearly at the feet of the Ministry of Finance's largely incompetant mandarins and the directors of Japan's banks who thought they could dominate global finance using the same tactics Toyota and Sony used to dominate the automobile and consumer electronics industries.