Arts Books

This is the most helpful and comprehensive book on how to market a book. I learned so much from Penny and recommend her book to all my writing students who are seeking publication. These days the author is responsible for marketing her book and it is worthwhile to know what you are doing in order to get the most from your publicity dollars.

I've marked, highlighted and dog-earred this book and I continually come back to it as a reference manual as I am publicizing my book RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. With the advice in this book I was able to put together a marketing plan for pre-publication that my publisher is very pleased with.

Yvonne Perry
yvonneperry.net

From Book to Bestseller by Penny Sansevieri is the book you need if you intend to self publish and also if you are published by a major publisher. The author, who has seven other titles to her credit, is an expert in how to promote yourself and your book on Television, radio, book signings and other ways. She discusses the secrets of writing books that sell, creating unique marketing campaigns, budgeting, and more. This is THE book that authors need! Excellent!

This book solved my problem. It empowered me.

I have started, built and run several successful industry-specific brick & mortar and internet businesses. I knew I had a story to tell with my first book project. Indeed, the book was picked up by a very reputable New York publisher pretty quickly.

My problem was, what road to take next. I could find bits and pieces of marketing information here and there, but no map. I was anxious and uncomfortable outside my knowledge base... That was, until my publisher gave me a copy of Penny's book to read!

From Book to Bestseller is a complete roadmap. It guides you through the valleys of despair into the world of public relations and marketing in easy-to-understand steps. It will empower you too.

Janyce

I admit, most of the contents of _From Book to Bestseller_ were not new to me because I've already read other books on marketing for self-publishers, which contained much of the same advice. I found this book to be rather breezy and fluffy in comparison. I also admit that I'm an editor as well as an author, and this book is in need of editorial work. To get my pet peeves out of the way, it's time for the copyeditor and layout artist to discover:

* Curved quotation marks
* That reviewers will not respect a publisher who calls an ARC an " advanced" reading copy (it should be "advance")
* A better use of white space in the layout--especially, using less of it
* And, that certain tips don't have to be repeated in multiple chapters, because this is a book, not a series of independently published reports

Having gotten all that off my chest: _From Book to Bestseller_ consists of a series of very short, bite-sized chapters, like little reports. Its real strength is its advice on radio and TV appearances, rather than on some other and often very successful marketing methods. There is little information on mailings to consumers, bookstores, and libraries; on the mechanics of writing catalog copy, ad copy, and press releases; or on the use of wholesalers and distributors.

This book makes little attempt to discuss the comparative values of different marketing methods, or on how to analyze whether a given method is working for your particular book. Because an infinite amount of time and money can be spent on marketing, but much of it will not bring results for a given book, this is a significant weakness. _From Book to Bestseller_ sometimes implies that just "getting exposure" automatically sells books. That is not in fact the case.

For example, there is an upbeat chapter on starting a syndicated column. A syndicated column can be a useful revenue stream for a professional journalist. But since it takes substantial time and effort to not only get syndication, but to write column after column after column, it's an exceedingly time-consuming way to just publicize a book. An author can hardly mention his or her book in every column. It is much easier, and just as effective, to do a one-time press release mailing to journalists already writing columns.

I would recommend _From Book to Bestseller_ only to authors and self-publishers who want to market their books primarily through TV, radio, and personal appearances--and who have already done research to determine whether these very time-consuming methods are likely to market their particular book well.

From Book to Bestseller is the full meal, from appetizer to dessert, on the art of marketing a book. Penny Sansevieri has written the definitive guide to the process of self promotion. If she does not cover it, you don't need to know it.

With so many books being published every day (statistic used in the book is 195,000 a year) it is up to the author to find a way to make his book standout from the rest. It is especially true for authors that so not have paid media specialists working for them. This resource guide gives both debut and experienced authors the tools and information to be able to get the word out about their books. The lay out of the book is conducive to easily accessing and processing the information. Large type lets the reader focus on understanding the suggestions, well thought out, complete chapters and sections form a logical progression through all the different stages of promotion. It is extremely thorough in addressing the many facets of book marketing from creating a successful media and press kits, It includes the addresses and contact names for many for radio stations, associated press, reviewers, and tv (even Oprah). Web addresses that cover a wide assortment of needs are also listed throughout the book and under Helpful Web Sites.

Her hints include such interesting information as the best time of year to pitch an idea, the best time of the week to have your book arrive at the reviewer's office and why mass emails are not a good idea. it is the strength of the book that it does cover such ideas that most authors will not have considered. It is truly specialized knowledge. For the simple cost of a book authors receive in depth information they can only get from a professional in the business of marketing and self promotion. Not a bad deal at all.

Although this book was written with authors as the target audience it could also be helpful for anyone beginning to market a new product or or even a new business. Sansevieri has an insiders knowledge about the business of promotion that can be translated into PR for authors or entrepreneurs.

(It is ironic that, with all her expertise, Ms Sanseviei would get her book to a review site she does not include in her book. Oh well- we can assume she will rectify that and add Front Street Reviews in future editions.)

Lamb Chops...What do lamb chops have to do with this story, well everything! Lamb Chops is the vaudeville routine that brought fame to this comedic duo in the late 1920's. I have the link to a You Tube movie short that was filmed in 1929 for this popular routine here. ( http://www.youtube.com/watch?v=kzFcsdgkg54 ) In this clip and others that I've seen with Burns and Allen, I think Gracie is the reason that they had so much success. She was so natural in her role as the "ditzy dame". She was good if not one of the best funnymen to a straightman role. This book takes the reader back to the waning days of vaudeville and the beginnings of film, radio and television as the new media for bringing entertainment to its audiances. George Burns takes us back down memory lane with a personnal love story that lasted nearly 40 years. His memories include many places and friends that I as a reader enjoyed visiting. I don't read love stories usually, but this love story is one that I enjoyed and won't soon forget.

In our disposable transient society of today, it is a refreshing change to see a love and a marriage that lasted so long. As time goes on, it is becoming an even rarer event.

In this book, Mr. Burns fondly remembers his wife, Gracie Allen. The stories that he tells about her, how they met, and how they managed to stay together so long were interesting to read and entertaining.

I would recommend this book to all ages. It is easy reading and also tells somewhat of the history of vaudeville, radio, television, and movies.

If you love old Hollywood, read this book. If you loved George & Gracie, read this book. If you want to read a true life love story, READ THIS BOOK. I just love the inside scoop on the old Hollywood that George dishes out. I never knew Cary Grant sold neck ties before becoming a screen idol. Harpo Marx (the quiet one) wanted one child in every window to wave goodbye or hello when he pulled up in the drive. George wasn't all that impressed with Marilyn Monroe.

This book is an easy read and so hard to put down.

Growing up, I really only knew Goerge Burns for the occasional television special he would host. Other than that, and his "Oh, God" movie (which came out when I was very young), I was relatively unfamiliar with him.

In the mid 80's, when I was about 10 years old, I found that a local radio station would run old time radio comedies from 8-10pm, and as such, I used to fall asleep nightly listening to the like of Jack Benny, Fibber McGee and Molly, and, of course Burns and Allen.

I finally just purchased this book from and Amazon bookseller about two months ago, and honestly, it's as good a $2.95 as I've spent in a while.

As other reviewers have said, many times bigraqphies can be a bit on the dull side, but George really did well with this. It is an easy read... a page turner. It's very interesting to get more insight on what a great performer she was, and how natural it came to her. One always got the feeling that even though she was delivering her "dizzy" Gracie charater, that underneath that was a very smart, clever person. This book certianly backs that up, and it backs it up with all the warmth and affection George Burns had for his wife.

I thoroughly enjoyed this not only for the story of Gracie, but also as a way to look inside the life of an entertainer at that time. I neverquite understood before what it was to work the vaudeville circuit, but there is a ton of insight in this book.

This is a must read for even the most casual fan of old time radio and the celebrities of that era.

I glanced at the reviews here to see if my opinion of this book was just a fluke, but they pretty much bear me out. I didn't expect this book to be nearly as good as it is. On second thought, though, it's not that surprising. This pair was magic and it was seen in everything they touched, the prime and lasting example being the without parallel Burns and Allen Show.

Burns and Allen successfully weathered many storms, making the transition from Vaudeville and stand-up comedy to radio and later to television. The earliest TV shows are the only ones available on DVD, but in later seasons they really hit their stride. In this hilarious and ground- breaking show, George would turn on the TV in the den to see what Gracie was doing, and regularly chat with viewers about events in progress. Gracie would walk in the wrong side of the set and regale viewers (or listeners) with non-stop comedic patter, malapropisms and surrealistic humour (ala Ernie Kovaks) with George as the straightman and pinnacle of style puffing his ever-present cigar.

Even as an octagenarian he could still act (Oh God, You Devil) but as a nonogenarian (92) he could still write. This marvelous memoir is not only the most delightful reading I've had in a long time, but makes me all the more want the Burns and Allen show on DVD. This book was a bestseller in hardback, but is now unaccountably out of print. Yet many readers would love this book, and would enjoy making the acquaintance of the remarkable Gracie Allen.

Read the book over a two week period and passed element 1,3,and 8. Enough said

This book rather than teaching the principles, teaches the question pool. It goes through question by question, just giving the answer and an extremely brief explanation, if any explanation at all. All of the material is covered, however, the book seems best suited for someone with previous radio and/or electronics experience.

This is simply the best GROL study guide on the market. It covers every question in the pool with a brief explanation of each answer. It is perfect for a person with electronics knowledge wanting to get a GROL

I did read one review complaining that only taught the questions. This book is NOT designed to teach you electronics. The FCC GROL exam is a very difficult test that covers a wide range of subjects in the electronics field. Many experienced and educated professionals take, AND FAIL the GROL exam.

This book allows the experienced technician to learn where to focus the knowledge in order to pass the exam. The brief answers provide just enough understanding to jog your memory and bring out what you already learned.

I used it to pass the GROL and the Radar endorsement, since the excellent Milton Kauffman book is out of circulation and the last (11th?) edition is not up to date. Get it and pass!

I like all Gordo material. I used his manuals to pass my amateur radio exams from Tech to Advanced operator. I look forward to passing the GROL exams.

Ms. Hope has scored a direct hit with what a cancer survivor wants you to know. She has a unique talent to see things from a different perspective. As she is herself a cancer survivor she uses humor and anecdotes to say what needs to said

Lori Hope knows her subject matter well. I purchased numerous copies to pass on to friends.

Sensitive, thoughtful and, above all, practical advice from someone who has obviously been there, done that and - fortunately for her readers -- lived to share wise observations only an "insider" could reveal. Lori Hope's chatty style makes "Help Me Live" upbeat despite the somber topic. It's a truly helpful guide that does as much for the reader as it does for those dealing with cancer. Keep it handy. It's a book you'll want to read and re-read over the years.

While at the heart of Help Me Live is a personal story of cancer diagnosis, treatment, recovery and survivorship, the true beauty of the book is that the stories and quotes ring true for anybody who has been, or who has known someone who has been, stung with cancer.

I read Help Me Live following surgery and treatment for my own melanoma, based on recommendations at Amazon.com, and in the span of a week, I read it two more times, underlined the key passages and passed it along to my wife to read as well (because as surely as I had gone through all the cancer treatments, she had gone through them, too, while standing by my side!)

The book is not a how-to...because every case is different. There are no strict rules...because every patient is unique. The book is, simply, filled with the words and love of cancer victims and caregivers who share their stories in such a way so as to make them accessible to everybody.

While it would be wonderful that cancers could some day be eliminated and there would no longer be a need for Lori Hope's brilliant work, the reality is that cancer touches our lives all too frequently. In the case that it again touches my life, I would quickly buy this book for that friend and then make the phone call that says, "I'm here - what do you need?" or better yet, quietly give the embracing hug with no words.

"20 Things People with Cancer Want You to Know" is about communicating with people with cancer. Those who are healthy must learn how to take the lead when interacting with those who have or have had cancer. Author Lori Hope knows it is impossible to empathize with cancer patients and survivors when you have not had it yourself. It is her hope that this book will serve as food for thought, providing stories and examples of words and deeds that have helped and also those which have harmed. Topics include "I need to feel hope" to "My moods change day to day; please forgive me if I snap at you."

Author Hope understood cancer with years as a medical reporter, documentary producer, and caregiver. With this background, she came to understand the importance of how to ask questions. She has used this skill in creating "20 Things" with interviews with patients, caregivers, psychotherapists, counselors, social workers, researchers and doctors.

More importantly, the book is laced with her own experience, having been diagnosed and treated for lung cancer. "Though I knew my friends and family wanted to help - and most did - some unwittingly said and did things that did not make me feel better."

This highly readable book is descriptive not prescriptive. The author wanted to avoid prescribing specific words or behaviors as patients react individually, but rather, to open a world of possibilities, giving us pause for thought. "I want to describe what helps and hurts without making friends and loved ones feel guilty about things they may have said or done in the past, and without prescribing exact words or actions for the future."

Besides the "20 Things," the author's afterword is filled with extensive information geared to specific issues: stage of treatment - from diagnosis to after treatment; various cancer types; the workplace; depression: gender and age; end of life issues; and "people of faith."

Other sections at the end include:
* To doctors and health providers
* An additional list of 21 more things to know
* 16 fabulous things people did and said to cancer patients
* 12 outrageous or awful things said to people with cancer
* 26 common phrases or words that sting
* 22 things most people with cancer like and want to hear

While this book was written to help us communicate with those facing cancer, I found this book to be a useful reminder for all communications since it is a guide on how to communicate more clearly, respectfully, and lovingly.

Listen, listen and listen. By watching and listening, one can learn what a person really wants and needs. "That's what the book is about. All want to be cared for and to feel understood and respected."

I read this book years ago when I was a freelancer. One of the most helpful things to me then was Appelbaum saying that acquisitions editors WANT to find work to publish. I had always thought of editors as fussy people who want to find any excuse to turn you down. Appelbaum gave me hope.

Now that I actually am an editor, I know that what she says is true. Editors and publishers really do want to find good materials for their company to publish. They are not the enemy.

Really, this is a very helpful and encouraging book for writers.

This is the best book I've ever read on getting published. It's instructive, no-nonsense, and remarkably wide-ranging. Plus it doesn't waste time making digressions and idiotic "jokes." It sticks to the point, is witty and straight-talking. Ms. Appelbaum is knowledgeable and sympathetic to the business of writing. This is a book worth studying, not merely reading once. Thank you.

Then you MUST buy this book.

Judith really knows her stuff. This is an excellent place to start brainstorming, even if you think that you have "seen it all". Kudos to Judith for sharing her knowledge. As a published author of several books I KNOW the challenge of marketing to the public - and publishers - that each book brings. Keep a copy of this close by and reread it often. You won't be disappointed.

Dusty White
Author of How to Get ANY MAN to do ANYTHING You Want!

I am still reading the how to self publish section. I am a complete novice writer attempting to write a first non-fiction book. The book has opened my eyes to the pitfalls and made me aware of many details I would otherwise miss. Marketing being one of the details I needed to be more aware of.
I recommend the book highly.

I earn extra money as a contract reviewer for a number of publishers, periodicals, etc. It's always a pleasure to review a piece written by someone that has educated themselves on the process of publication. This book has it all!

Of particular note, Judith writes in her introduction (Initiation, p.7) "There's only one kind of help you shouldn't hire: A vanity press" -- and further explains this on page 88 under the title "Danger: Dead Ends".

This book is also a great resource for reviewers like myself. You will find many prospective clients.

In "Howard Zinn: A Radical American Vision," Professor Davis Joyce has made a valuable contribution to twentieth century American historiography. This intellectual biography of Howard Zinn is scholarly and entertaining. Davis provides lucid summaries of Zinn's major books. He also skillfully places Zinn's works within the context of recent American history. Anyone who is interested in better understanding Howard Zinn's approach to history would benefit from reading this book.

This volume is a very good introduction to the life, thought, and times of Howard Zinn, which should be of broad interest to students of society. I found the details of Zinn's struggles with John Silber fascinating (such university presidents are not at all uncommon--right Kern?). While many readers will be familiar with Zinn through The People's History, they should especially enjoy the overview and critique of such writings as Disobedience and Democracy (very relevant today), and The Politics of History (addressed to all of the social sciences). Dr. Davis Joyce is an excellent writer; he obviously admires both Zinn and his thought (if not his grading policies). This is truly an excellent intellectual biography.

BUY THIS BOOK as a gift for someone in need of hope.

In these times of desperation for so many among us around the world, it is in the inspiring story of Howard Zinn that the message every individual makes a difference, shines bright. That our collective efforts, both large and small, do indeed change the world.

Howard Zinn makes me proud to be a liberal and an intellectual, and his well-written biography gives me hope that in the end, reason, compassion, and common sense will prevail over prejudice and dogma. After reading it, I feel energized, and optimistic about the future, confident that my efforts at stemming the tide of ignorance in this country are worthwhile.

This book, is in my opinion, a must-read for all liberal-minded individuals. Howard Zinn's life is an inspiration, and his clear, concise viewpoints are brilliant -- a much needed counterpoint to Medieval, Dark-Age ideologies.

Zinn shows us that we are not, as special interests would like us to believe, "an obedient, acquiescent, passive citizenry." He articulates what many of us feel, that the ideologies which we take for granted "...are not the result of independent thought on our part, and indeed do not match the real world as we experience it..." A real eye opener. I enjoyed this book, and I'm sure you will too.

Howard Zinn: A Radical American Vision
Davis D. Joyce, Published by Prometheus Books
By Denis Mueller
I met Professor Zinn about eight years ago and began, with my Co-filmmaker Deb Ellis, a journey that would lead to a film about his life and the idea that the individual can make a difference. It was an amazing experience and one that has changed my life. I learned how to speak in public by watching this tall angular man walk to the podium and begin his talk with a joke usually about himself. I learned about his courage both physical and intellectual. Zinn was a bombardier who risked his life against the war on fascism, so when he gets to academia, it is nothing to risk his job for what he feels is the right thing to do. This gets him fired at Spelman for supporting the Civil Rights Movement and constantly at war with Boston University dictator John Silber.
What we did not do was chronicle was his development as a historian and teacher. A film cannot do everything, and some historians felt we had left out his importance in the study of American history, but if that was what they were interested in there is no better place to look at some of those critical debates than here in this book by Davis D. Joyce. Howard Zinn's book, A People's History of the United States, has sold over 1,000,000 copies and has helped change the study of history itself. He has been at the forefront of American radicalism, both as an activist and as an intellectual, yet some in the historian profession fail to understand the importance of the activist-scholar. He was a leader in the Civil Rights movement as an advisor to the Student Non-Violent Co-coordinating Committee, an adult who respected the students, and gave them the intellectual backing they needed in the antiwar movement during the Vietnam era. He remains an outspoken critic of our disastrous policy in Iraq.
Yet, when American historians are mentioned, some dismiss Zinn as a populist and fail to understand his importance in the study of American history. Davis D. Joyce, while acknowledging his work as an activist, goes a long way to correct that assumption and positions Zinn as a leader in what could be described as a revolution within the study of American history. Joyce looks at all of his work but plays special attention to his book, The Politics of History, which is perhaps as important as A People's History. It is here, more than anywhere else, where Joyce is able to fuse Zinn's influence as a historian and his life long commitment to a history that speaks to the great issues of our time. Joyce does this quite well when he illustrates the importance of a quotation by Denis Diderot on the writings of Voltaire, which Zinn uses in The Politics of History.
"Other historians relate facts to inform us on facts, you relate them to excite in our hearts an intense hatred of lying, ignorance, hypocrisy, superstition; and the anger remains even after the memory of the facts has disappeared."
Joyce has a keen eye for a quote and his selection of quotes from Zinn, whose quotes are a dream for any biographer, is one of the great joys of this book and they are used quite well to articulate Zinn's unique point of view. This is a book that is needed to help illustrate Zinn's contribution to the intellectual development of American history. In an essay about the historian as citizen, and the forgotten role of the public intellectual in today's society, we would be wise to listen to what he has to say:
"In a world hungry for solutions, we ought to welcome the emergence of the historian-if this is really what we are seeing- as an activist scholar, who thrusts himself and his works into the crazy mechanism of history, on behalf of the values in which he deeply believes This makes him more than a scholar; it makes him a citizen in the ancient Athenian sense of the word."

Dr. Mardy Grothe has written yet another book that will delight linguaphiles. In fact in his introduction Grothe says, " This book is aimed at readers who have a deep interest in seeing language used in creative ways." This latest volume, _I Never Metaphor I Didn't Like: A Comprehensive Compilation of History's Greatest Analogies, Metaphors, and Similes_, includes nearly 2,000 quotations.

Since Grothe became a voracious reader more than four decades ago, he has collected hundreds of thousands of quotations, some of which appeared in his earlier works: _Viva la Repartee_, _Oxymoronica_, and _Never Let a Fool Kiss You or a Kiss Fool You_.

_I Never Metaphor I Didn't Like_ follows the same format as Grothe's previous books. The introduction acquaints readers with the figures of speech included in the book. Grothe clearly explains the similarities and differences between analogies, similes, and metaphors, and he recounts their earliest known appearance in history. His explanation is perfectly seasoned with illustrative quotations.

The body of the book is divided into fifteen chapters, each of which includes analogies, similes, and metaphors on a particular theme, such as definitions, relationships, stages of life, stage and screen, politics, sports, and -- of course -- the literary life. Again in the format of his earlier books, quotations included in the first part of each chapter are enhanced by discussion and historical anecdotes. It is interesting to see nearly identical quotations from widely separated contemporaries or to see various ways that a similar idea is expressed -- the idea, for example, that love is mental illness. Equally fascinating is to see the wide range of things to which one other thing can be compared. Love, for example, is compared to a cigar, a snowmobile, measles, a game of poker, and dozens of other things. The latter part of each chapter presents additional quotations, usually without explanation. The book concludes with an author index.

Grothe advises readers to read the book slowly, as one would amble through an art museum, "taking the time to savor the observations and to admire the skill that was required to create them." Once we have tasted these morsels, it's nearly impossible to resist the desire to share them. Here are a couple of my favorites:

Laughter is the shortest distance between two people. --Victor Borge

Modern English is the Wal-Mart of languages: convenient, huge, hard to avoid, superficially friendly, and devouring all rivals in its eagerness to expand. --Mark Abley

Grothe's explanations and quotations would serve to instruct and inspire writers; however, parents and teachers might want to monitor young people's use of the book since -- especially in the "sex" chapter -- some body parts and functions are named and described.

I am glad that Dr. Grothe has found such an effective way to share his collection of quotations with the world!

Yes, relationships seem dangerous or at least irritating at times. And our choices often appear murky. Want a surprisingly quick and satisfying exercise for making wiser decisions next time? Try it by opening to any page in this witty new book by Dr. Mardy Grothe. (Relationship Is Like a Shark is one of his chapter titles.)

Once a Big Man on Campus (BMOC) Dr. Mardy Grothe took a dramatic approach to self-discovery. Seeking deeper meaning for his life, he abruptly resigned as president of his fraternity, vice-president of the student-senate and from several social clubs. He even moved off campus and spent all his spare moments, not in dating or with friends but in reading Emerson, Thoreau, Camus and more.

"Life is like a ten-speed bike. Most of us have gears we never use."
- Charles M. Schulz, writing for Charlie Brown

To reinforce his self-discovery, Grothe thumb-tacked to the wall of his room his favorite quotations. That practice morphed into typing them onto his computer and continues to this day, a habit for which thousands of us are grateful. His newsletter of quotations and the remarkable stories of the people behind them is the mental candy break for many of us.

"Life is like a cobweb, not an organization chart."
- H. Ross Perot

After devouring Grothe's first three books, Never Let a Fool Kiss You or Let a Kiss Fool You, Oxymoronica and Viva la Repartee, I dove into his fourth "intellectual smorgasbord" I Never Metaphor I Didn't Like, and you will too.

"Assumptions are the termites of relationships."
- Henry Winkler

With chapters on wit, sex, stages of life, humor and the human condition, this may become the book you open to try my college professor's suggested exercise - figuring out what you really want to do. Or, more deeply, what you are about in this life you are living. His droll chapter titles include The Lights May Be on, But Nobody's Home (Insults & Criticism), An Actor is a God in Captivity (Stage & Screen).

"Luck is the residue of design"
- Branch Rickey

"Love is a kind of dementia with very precise and oft-repeated clinical symptoms."
- Louis de Bernieres, Corelli's Mandolin

By the way, my favorite story in his book begins the chapter, Humor Is the Shock Absorber of Life.

"Gratitude, like love, is never a dependable international emotion"
- Joseph W. Alsop, Jr.

The quotes in this post are culled from over 2,000 gems in his book. For those much-needed mental vacations, keep this book within easy reach on your bed stand or in your bathroom, study or kitchen.

Mardy Grothe's new book, I Never Metaphor I Didn't Like, is a first class meal in the back row of the plane. It's a waterfall after three weeks in the Sahara. It's a brand new Beatles album at an estate sale. It's....it's....you see why I like this book? I need help with my metaphors!

Seriously, this book is a gem. The historical and literary references make it more than a book of great quotes. It's fascinating reading and a terrific tool for would-be writers. Pick it up and start reading anywhere. It's harder to let go of than a hot date at the prom.

-- Greg Tamblyn, Motivational Humorist, recording artist, author of "Atilla The Gate Agent." [...]

Atilla The Gate Agent (Travel Tales and Life Lessons from a Musical Laf-ologist

Saving the World from Whiny Victim Love Songs

I could peruse this latest book by Dr. Mardy for hours and never tire of it. As a writer who enjoys quotations of all sorts I have long been a big fan of Dr. Mardy Grothe's weekly column. With i never metaphor i didn't like, he has so won my heart that it is now and always the first place I will ever look to discover helpful quotations to illustrate or embellish my thoughts. So long Bartlett's, you've been replaced. Simply reading the pages of this book is a vastly entertaining experience. Like many who enjoy cooking, I appreciate perusing cookbooks. For a writer, a book of quotations is not unlike a compilation of recipes, and just as worth reading for the stimulation it provides. I especially appreciate the further explanations he appends to the quotations as they do much to help me to learn more about a variety of interesting things. All hail the Master Chef of Cordon Blue wordsmithery: Dr. Mardy Grothe and his wonderful i never metaphor i didn't like.
Tasha Halpert author of Heartwings: Love Notes for a Joyous Life.

I enjoyed every metaphor, simile and analogy in this book-- but why, pray tell, did he have to ruin them by explaining what they mean? Anyone literate enough to buy and read this book should able to understand them without having them explained. But he overloads on the explanations. The pleasure of a metaphor, etc, comes from thinking about the meaning. He gives them, then right away tell what they mean like he's teaching a bunch of school children. He talks down to his readers. On page 181 we read " Courtship to marriage; as a very witty prologue to a very dull play." Then he proceeds to tell us dummies what a prologue is. Same all thru the book. I guess he thinks the people who read this book are stupid. If he had left out the explanations it would have been so much better.

This is a great book for boosting morale on any campus at any level. The ideas are fresh and enlightening for building relationships and team building. This book would be a great way to boost staff development, and active participation from all staff members.

This is a wonderful resource for Staff Development. If you are tired of having teachers yawn through your important presentations, this is a book full of ideas to help add fun to your work. The activities keep the audience involved, listening and learning throughout your presentation.

This book gives the administrator and anyone who supports the teachers in a school some great things to think about and ways to help the teachers on a day to day basis.

thanks for a wonderful job, the book and the service is excellent. well done

I had the honor to see Ms. Connors speak at a teacher conference this past week. I was feeling a bit jaded over the profession of teaching after completing my second year of teaching and after completing a research study proposal on the sad state of teacher retention due to low administrative support. I was at an oh-too-typical low point...

Ms. Connors' words (both in spoken and written form--I flew through her book after listening to her speech) really hit home. This is a book that every teacher and every administrator should read. It gives simple solutions that could and would make a big impact upon the current state of education today. I encourage every person involved in teaching students to read this book and think about the roles they currently play and the role they could play. THANK-YOU MS. CONNORS for humorously yet seriously pointing out both the problem and the necessary solutions.

I own and have read most everything related to the Mercury through Apollo space program and this book shows new information that I hadn't seen in the other books published by many other astronauts and authors. Information was gathered from a myriad of sources and checked against other sources. The book greatly changed my opinion of a few astronauts and paints the entire NASA program in a more accurate light. The passing of time since the event depicted in the book has allowed the authors to see the "big picture" and step away being politically correct and instead be factual and accurate instead.

Just when I thought I had read everything about the space program, French and Burgess have done it again will a follow-on effort to their book "Into That Silent Sea."

I have no idea when they have the time to create such excellent work, but the latest book begins where the first one ended and includes much information I had never seen before, especially the chapters on the Apollo 1 pad fire and monumental Apollo 8 mission, it alone, a historic accomplishment rivaling the actual Moon landing.

Riddled with numerous never-before seen accounts (at least by me), the book is simply bulging with information such as Lola Morrow's dire premonition concerning the Apollo pad fire, and the raw emotional impact experienced by the crew of Apollo 8 upon seeing the first Earthrise observed by man.

I sincerly hope that Francis and Colin keep up the good work; maybe they could do a similar effort on underwater exploration? That would be such a contribution....

C. Newport, D.Sc.
Author of Lost Spacecraft: The Search for Liberty Bell 7

I just finished this wonderful historical and personal account of the race to the Moon, and feel privileged to know a little more about the brave men at the apex of mankind's tremendous achievement all those years ago. The authors have expertly captured the spirit of the times and given us the "warts and all" perspective on the personalities involved. For those who love history but are concerned that this book may be a "technical" account, there's no need to worry - it's exposition of events is clear and uncluttered, and clevery interwoven with the life stories of the people involved.

I strongly recommend this book as required reading to younger, high-school and college-age readers who may wonder today "How did we get there?". (Or sadly, even if we got there at all!). The answers are here, where we learn that despite our ever-present human failings, we CAN do great things when united to a common purpose. By the end of the book it will become obvious why and how we could reach the point where Armstrong and Aldrin could safely land on the Moon and return home - in fact it's almost anti-climactic!

Knowing more about the fallibilities of the astronauts has only deepened my respect for these remarkable and courageous men. As they grow old over a time when we haven't returned to the Moon, it's important to capture their stories for future generations, and French & Burgess have succeeded eminently in doing so.

My only niggle is that apparently the publishers balked at the idea of an index, which would have served as a guide for those who want to return to this book from time to time to "dip in" - as I'm sure I and many others shall do for years to come.

What authors French and Burgess have managed to accomplish with their book "In the Shadow of the Moon" is a sense of being there.

This book transcends a third-party recounting of events. French and Burgess have created an extraordinary interface between the reader and the people sharing their stories. "In the Shadow of the Moon" does an exquisite job of bringing us into the fold, allowing a rather personal access to these astronauts' lives and innermost thoughts: helping us to better understand an experience we will never have ourselves.

The authors' skillful marriage of informing and storytelling help to ensure that it is a book that will be enjoyed by anyone, regardless of their interest level in space history. The authors did an excellent job of introducing background information on a mission, and then following it up with personal interpretation by someone who was there. The authors' thorough research is apparent, but it is woven so well with the narrative that it allows the reader to simply take it in, absorbing it effortlessly.

By writing this book, French and Burgess share with humanity that which few have experienced. But more than that, they help us all understand a little better the magnitude of our venture into space. The accomplishments of the few, holding meaning for us all.

There are and have been hundreds if not thousands of books about manned spaceflight over the years but only a select few have really been able to communicate the true story and feeling generated by one of the most fondly remembered era's in American history. A time most commonly remembered as being one of technological marvel. However the true story is one of the men & Women who supported and flew the missions. This book goes deeper into the "Golden era" or manned spaceflight and tells stories that have never been told all the while keeping the reader enthralled. It touches on subjects long since forgotten or ignored and brings them to the fore. With first hand interviews with the people involved the authors really touch on the human aspect. I was especially taken by surprise that they told the story the way it should be. Not just the American effort, but the Russians too as there story never really gets told. I have read many books on spaceflight and I can honestly say this is one of only a few books that have kept me addicted and wanting to come back for more. Buy this book. You will not be disappointed. Even if you are not interested in manned spaceflight buy this book as you will be by the end. It reminds us all why we were interested in spaceflight to begin with. For a long long time the Book A Man on the Moon by Andrew Chaikin was the book to beat. This is no longer the case.

What a real treat, anyone interested in matte painting or the history of those out of this world shots on the big screen, this book is a must. I can't put it down. Get this one!

Matte artists have always helped bring a movie to life, and until now, they were never really appreciated. In this beautifully layed-out book by critically-acclaimed writer Mark Cotta Vaz and insider Craig Barron, the history of matte painting is finally revealed. Living in Los Angeles, California, I was given the truly remarkable privilege to tour these once forbbiden glass artist studios and see a first hand account of what it was like to be part of the movie-making process. Matte artists have been such great assets to the movie studios in terms of saving a lot of time and money during what would be an other-wise laborious task to build an intricate set. What's great about this book is that it shows comparison views of a shot before and after a matte painting is included. Such famed directors as Martin Scorsese, James Cameron, and George Lucas have used the artwork of these amazing artists to create worlds that would be almost impossible to make without. The book also includes a companion cd about the matte paintings, and includes scenes from movies such as "Star Wars," "Casino," and "Titanic." If you hadn't known these were paintings, you would never have guessed. Finally, these truly genuine artists are credited, and Hollywood owes many thanks to the epic scenes they were able to create! So to all matte artists everywhere, THANK YOU!

I bought this book to mainly look at the pictures and thats mainly what I did. The writing of the book was so well done and knowledgable that I read a bit of it also. Before looking/reading at this book I believed that matte paintings were used for primarely sci-fi, fantasy, and other incredible landscape shots. This is not the case as most matte paintings are used for houses, interiors, street scenes, and many other shots that I never would have guessed they were used for. To think that all these years I've been fooled watching so many movies and seeing matte paintings and never even realizing it. An eye opening book to say the least.

I received this book last week, and had time over the weekend to enjoy a lot of it's contents.
Matte Paintings have always been my favourite aspect of SFX, so this book was one I have been waiting for. The price put me off, so I spent longer than I should deciding to buy it.
I diddn't need to worry. If you love the art of the Matte Painting, this is the one book you'll need, and the only one you'll need. From interviews with the Matte Artists themselves, and a complete history of the Matte painting, it simply covers all you'd want. A CD rom is included which compliments the book perfectly.
A beautiful book- Well written, and with the quality of layout that a subject like this deserves. Well done to the creators of this excellent publication!

I grew up in L.A. in the 50's and 60's when it was not OK to discuss matte painting as the studios did not want people to know that they really didn't go on location to film in exotic places. When people asked what my father did for a living, I said he was in "special effects." Then they would say "So, he blows up things?" "No, he paints in things that aren't there..."

Now, everyone can see what it is that he did for so long. He paints in things that aren't there. The authors did a fantastic job of explaining and demonstrating the incredible art of matte painting. Now I have the book to show my kids and others who never quite understood what it was that my father did. Also, this book has a great picture of him dancing with Betty Grable!