Associations Books

I have an old copy of this book and love it, but it was bulky to travel with. I love the paper back version of the book and the new updated language. A wonderful companion for my spiritual journey.

I have been studying this book for 6 years and sharing it with others. Oswald Chambers was an exceptional writer, bible scholar, and teacher. This book has given me great insight and direction to walk as a Christian daily.

I highly recommend this book for everyone! The lessons really hit home and are applicable to all lives at all stages.

My Utmost for His Highest is a wonderful classic christian devotional book. I have used it and bought a copy for each of my adult sons for Father's Day.

This is a great daily devotional that points you to scripture and then life application. While I LOVED my older edition of Oswald Chambers, reading it in contemporary language makes my quiet time flow easier because I don't get hung up on Oswald's old english.

...that will help you make better desisions (or keep you from making all the wrong, costly ones :-).

Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".

This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.

The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".

The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".

At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".

2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).

This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!

Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).

Good luck and fortune in all your business endeavors everyone!

If you want to create professional looking Yellow Page ad designs that will dominate your Yellow Page advertising competition, you should read this book. While it was written in the eighties, the concepts are still very important today.

--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com

Just so no one misunderstands, since the publisher's description of "Getting the Most from Your Yellow Pages Advertising" has disappeared from this page, we (the author's office) posted both the media quotes below and the book description that follows. Neither of these is meant to be an impartial review but rather a description of what's in the book and what various media outlets have said about it.

These media quotes about "Getting the Most from Your Yellow Pages Advertising" are being posted by the author's assistant, Steve Wilson, to show what the media thinks of the book. And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."

"The definitive word on the subject."
-Home Office Computing magazine


"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)


"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium


"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News


"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One


"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News


"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator


"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest


"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner


"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer


"Invaluable insights."
-Restaurant Management Today


"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC


"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist


"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS


"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage


"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times


"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business


"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster


"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics


"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management


"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register

"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center


"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce


"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center


"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing


"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP


"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller


"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association


"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal

I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.

Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.

An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.

My mother-in-law lent me this book after I expressed an interst in raising chickens. We also heat with wood, so the woodstove, wood splitting and heat capability from the wood section was very interesting, and informative. I can't wait to read more!!

Well maybe not exactly nigh, and maybe not exactly the end...but certainly some changes are lurching our way as the current economic meltdown rains on our way-complicated, stressed-out, nature-deficient parade. Skyhorse called it right by calling this book back into print--and under editor Abigail Gehring's guiding hand the book has been enriched with new graphics and some new content (including internet referrals to information sources.)
Reading this book opens a window into a lifestyle that you've been missing at the core of your being...and opens the door to get you into it.

Until I checked this book out of the library, I had rarely given a thought to getting "back to basics," that is learning how to be more self-sufficient. After I read the book, I soon bought it, because it opened my eyes to the many ways that I am almost entirely dependent upon others for my basic needs. "Back to Basics" is a helpful guide for those who want to get away from it all and live totally independently on a farm, and even those like myself that live in town, but that want to become more self-sufficient, and less dependent on expensive fossil fuels and foods that someone else has raised or grown.

"Back to Basics" is a colorful, easy-to-understand encyclopedia of basic skills. There are hundreds of color photos, and most lessons are laid out step-by-step, making the concepts very easy to learn. The book is divided into six basic parts:

I. Land: Buying It - Building on it (how to choose land, build a home, develop a water supply, create a sauna, etc)

II. Energy from Wood, Water, Wind, and Sun (making your home more efficient, how to use wind energy, setting up a solar-powered house, etc)

III. Raising Your Own Vegetables, Fruit, and Livestock (how to properly grow all sorts of fruits, vegetables, and grains, how to farm fish, beekeeping, butchering an animal, etc)

IV. Enjoying Your Harvest Year Round (canning, preserving all kinds of foods, making cheese and wine, etc)

V. Skills and Crafts for House and Homestead (making natural dyes, weaving, woodworking, stenciling, soapmaking, making homemade perfumes, etc)

VI. Recreation at Home and in the Wild (camping, canoeing, kayaking, celebrating holidays, etc)

This book definitely has the potential to help all of us live more self-sufficiently, learning to do the things that our grandparents probably learned growing up. However, one possible drawback is that becoming self-sufficient takes a lot of work, and in the case of switching your home over to some type of alternative energy, a lot of money as well. Most readers are probably not going to have the land, time, and money to make some of the more significant changes suggested. However, the book still offers a lot for the rest of us, and at the least, educates us as to what it takes to live in a self-sufficient manner. Another possible drawback is that the book tries to squeeze a lot of information into 456 pages. This means that while you are getting a very concise, and surprisingly detailed, overview, you may need to consult more detailed sources if you need more help than what the book offers.

Overall, this is an interesting and useful book that offers practical ways to become more self-sufficient, something that is highly relevant in these times of rising energy and food prices. My family has already used some of the ideas, starting our first garden this year.

This is a classic on pre-oil skills of the 19th century. It is becoming an important work again. But the latest edition of it is published by Skyhorse Publishing

This book was published twice by Reader's Digest when there wasn't much demand for it. Skyhorse Publishing took it over and made enough "significant changes" to establish their own copyright over it. But the changes are just different pictures and rearranged pages!

This book is just about to come into its own due to the demise of oil and the Dollar. These are skills the general population must relearn. But the pre-oil generations are all gone.

The author of Homer Price, Robert McCloskey, has written six tales for readers to enjoy:

THE CASE OF THE SENSATIONAL SCENT: Homer catches a group of robbers with the help of his pet skunk, Aroma.
THE CASE OF THE COSMIC COMIC: Homer's friend, Freddy, learns what Homer already knows about comic book characters.
THE DOUGHNUTS: Homer can't stop his Uncle Ulysses doughnut machine! Now there are way too many doughnuts, and a lost bracelet cooked inside one of them. Let the eating begin!
MYSTERY YARN: Homer's Uncle Telly and the sheriff both save string. Whoever becomes the World's Champion String Saver is supposed to win the hand of Miss Terwilliger in marriage. But what does Miss Terwilliger think of this little agreement?
NOTHING NEW UNDER THE SUN: There's a stranger in town. Is he a nice man, or a fugitive in disguise? Homer is on the case.
WHEELS OF PROGRESS: A new part of town is built in Centerburg.

I loved this book ever since grade school, and The Doughnuts is the tale I enjoyed most. I remember that my teacher read this book in a way that made the characters come to life for me; especially the sheriff, who gets his words a bit twisted every now and then. And the illustrations done by the author are some of the best I have ever seen! Parents everywhere should add this book to their child's collection.

For the first selection to receive a retro review, you best believe it had to be a winner. Homer Price does not disappoint. Puffin recently released this book with updated cover art under the moniker "Modern Classic", and indeed it is. The book is separated into six chapters, with each acting as it's own short story. There are a few things you should know about Homer:

* He enjoys a good doughnut (hence the cover art).
* He lives just outside the small Midwestern town of Centerburg where everyone is in each others business.
* He apparently is more intelligent that most (ok, all) of the adults in town.

McCloskey keeps the action moving along - from catching criminals to stopping an out of control doughnut making machine, each story contains a large dollop of interest-piquing situations and characters. How could you not love a story about two men taking part in a contest to see who has the largest collection of string, with the winner getting the opportunity to propose to the woman they're both in love with? Or how about a story with a mysterious Rip Van Winkle type character who has devised a ingenious way to rid Centerburg of mice - without harming a single one?

Reading Homer Price reminded me of listening to an album where the first few songs are so good that you're nervous about the rest of the tracks living up the high standard. In this book, there really isn't a letdown. As you might expect with a book that was written in the days of yore (c. 1943) there is some dated content, but that is minor and unlikely to make much of an impression to young readers who will be too engrossed in the story to notice much. A classic for modern times.

Some books age well, and others do not. Unfortunately, Homer Price falls in the latter category. As a kid (40+ years ago) I loved having my mother read this to me. Listening to it on CD recently with my wife and 10-year old son, we had to turn it off midway through. The old-fashioned situations and corny dialog were simply too painful to listen to. I am giving 2 stars, but only because it was once a classic. Not trying to be mean, just honest.

Homer Price
A collection of heartwarming tales from a small town in the USA, as told by one of its younger residents. Shades of Bill Bryson, except that Homer Price predates him by a generation or more.
Wonderful, quirky illustrations by the author himself, who has a an eye for detail similar to that of Norman Rockwell.

You'll roll on the floor holding your splitting sides when you read about Homer Price and the crazy doughnut machine. This is great midwestern 40s stuff, still suitable today for both early teens and self-actualized adults alike.

Homer Price is a kid who's oblivious to difficult challenges. His antics causes each of us to mentally return to the days when frutrations were few and obstructions to new dillemmas just simply did not exist. Homer just takes on each situation as it arises and, somehow, things always turn out okay.

Originally published in 1943, this is one of my two favorite books for young people, (the other being "The Trolley Car Family," by Eleanor Clymer, 1947). The six short stories in this Homer Price volume include:

1. The Case of the Sensational Scent

2. The Case of the Cosmic Comic

3. The Doughnuts

4. Mystery Yarn

5. Nothing New Under the Sun (Hardly)

6. Wheels of Progress

This book is also available in softcover, which is the one I own. You COULD get this book for your kids, especially for boys, but the heck with that idea -- get it for yourself and you won't regret it! My highest recommendation.

I can't believe I missed out on this one as a child... but it's just as good coming to it as an adult. The perfect lazy Sunday afternoon book to read. Adults can also escape to the wilds of Lake Windemere (Lake District), to sail up the Amazon, do battle with pirates and search for buried treasure on Cormorant Island.

The year is 1929 and story is about four children - John, Susan, Titty and Roger (in age order) - who are holidaying on the shores of Lake Windemere with their mum and baby sister, Vicky. The children are an adventurous lot and love sailing in their boat, the Swallow. Towards the end of their holiday they persuade their mum to allow them on an adventure for a week. They're allowed to sail across to the island not far away and make camp there by themselves.

This is a great adventure for these intrepid explorers. They discover a retired pirate, camp, bathe in the lake, fish and cook for themselves, and are threatened by a rival group of bandits, the Amazons (otherwise known as Nancy and Peggy). All in all a great week of fun and adventure is had by all - brilliant to read about, although there are very few children who'd be allowed to do this now! Inspired by the author's own childhood holidays at the south end of Coniston in the Lake District.

This wonderful book was written about 75 years ago, but is still extremely popular today. It is ageless. I first read it as a nine or ten year old and have read it several times since then. The last time I read it I was in my late 50s or early 60s. Every young person should enjoy it immensely as a fictional story. But there are many moral and ethical issues that are slyly inserted into this novel. The biography of the author and how he came to write this book, which was the first in a series of 9 or 10 novels, is a fascinating story in itself.

The Swallows and Amazons series was one of my favorites when I was a child. The story, set in the Lake District of England where Wordsworth and other great poets grew up, is a gentle adventure tale about children camping out on an island and rigging a little sailboat. It is slower paced than children are used to today. But I think a sensitive boy or girl would find it reassuring that the children solve their own problems of navigation etc.

While it didn't bother me as a child that the language was distinctly British, as I'd been prepared by the Winnie the Pooh stories, and Wind in the Willows, I would recommend Swallows and Amazons as a bedtime story to be read aloud by an adult reader. The reader could then explain the language. A map of the UK would help too, as the story is set in the Lake District.

An adult storyteller might be interested in a biography of the series author, Arthur Ransome, who led an adventurous life - including work in the Soviet Union and marriage to a Russian woman.

Enchanting
It's hard to explain what makes this book so charming: The writing, the way the children and their relationships with each other are shown so clearly and believably, the very real adventures they have, the sense of place....but listing those traits doesn't do the book justice. It's also really funny in places! Ransome creates a world that is clearer and lighter and more enchanting than the one most of us live in -- but he's also written a realistic book. The Lake District DOES look the way he describes it, and there could be children like the Swallows and their friends the Amazon pirates.

The books are for all ages, and I think they are also inspiring and a good influence! They make me want to have adventures -- and they encourage parents by example to let their children have them. The parents in the books are responsible, teach their children well -- and allow them to adventure on their own. They can do that because they've taught the children to have good judgment and be responsible.

Arthur Ransome's own favorite in the series was WINTER HOLIDAY, which I also loved. Once the original characters leave the series, it loses its interest (for me, anyway) -- children who enjoyed the first books will also probably like Blow Out the Moon by Libby Koponen and all the E.Nesbit books.

About 60 years ago I read as many books from this series that I could find in my local public library. I had passed through a phase of devouring the Dr. Doolittle fantasy series (so damaged by the motion pictures using that title - how could they cast tall lanky Rex Harrison in the role of a short cuddly grandfather-like figure?) Another series in which, as an American boy fascinated by warplanes during the Worl War II era - I went on to become an aerospace engineer - I was enthralled, was "A Yank in the RAF", which I don't think would translate to the 21st Century very well. But the series that made the most impact on me was Ransome's Swallow family. As with Hugh Lofting's Doolittle, the author's drawings enhanced the books.

I have not visited there yet but I plan on touring Britain's Lake District (I don't think I was cognizant of where the tales took place, except I knew the children were British. They liked to drink ginger beer; in the US we had a ginger ale drink, but not ginger beer and I was curious to have some.) I have long wanted to live somewhere that would allow me to experience the thrill of mastering the small sailing boats of the story. The closest I came was living near the Pacific in California and near the Potomac River. But the boats in those regions were larger and not terribly accessible. I did go sailing with friends and tried to sail on my own in a marina with a rented boat (a too narrow and crowded venue for a novice just learning to tack and unfamiliar with how to dump wind from the sail when being carried in the wrong direction.) I have gotten to taste ginger beer. I have also used the children's means of including coded messages in their letters in the form of dancing stick figures around the page's margin (the secret was to ignore other parts of the figures and concentrate on the positions of the arms, which were standard semaphore code.) I introduced the code to one of my daughters when we were in the "Indian Princesses" organization. (Is the name and programs of that organization offensive to American Indians? I'm sure its founders weren't sensitive to the fact that American Indians still existed.)

I will introduce this series to my precocius 6 year old grand daughter when I think she is ready.

I bought this book because Amazon 'suggested' I would like it after looking up Daemon by Leinad Zeraus. As an aside, Daemon is a great/highly entertaining book. This however is not. I am half way through and am forcing myself to swallow the medicine to finish. I may not. The characters are two dimensional/cookie cutters that could be found left on the floors of a choose your own adventure chop shop. The plot had promise, but too many boring character background deviations have pulled away from what seemed interesting - the government's abilities, technologies, and abuses with eavesdropping of any kind. That is sadly a sidenote to a high school level writing exercise. I may be a bit harsh - if I had picked this up out of the blue, it would probably have gotten 3 stars. Since I came off of reading a much better book - and this seemed recommended by like minds, I was let down farther.

The author obviously knows what he is talking about and presents a fascinating glimpse into some of the systems, scenarios, and processes for US domestic intelligence. Interesting plot and characters, but the real power comes from the "inside" technical knowledge. On par with Clancy's debut (Hunt for Red October), I hope the author keeps at it - his technical abilities are great; more story, character, and plot development and he could be as good as Clancy!

Government eavesdropping systems like Echelon, Carnivore, and Magic Lantern as well as the potential implications of the USA Patriot Act have been in the news of late and everyone has an opinion. People either agree strongly that after 9/11 such programs are important tools in assuring that such a tragedy can never happen again or they strongly disagree worrying that such programs are merely a way to harass innocent people and take away their privacy.

Whatever your opinion, Echelon, Somebody's Listening will likely interest you. This political thriller takes a deeper look at the perimeters and potential uses of these programs through the life of fictional CIA agent Michael Stone. Stone is in charge of several investigations in which eavesdropping brings greater clarity to the facts at hand. To add even greater drama and meaning to this story, the author has these fictional events take place in the weeks following 9/11.

Unfortunately, the suspense and rapid movement of events in the book kept me up, reading late at night to find out how the drama would unfold I also found the book very informative in the area of modern communication monitoring. It's a good read.

Fiction or not, a fasinating look at government agencies in today's world. An interesting read.

I read this book in one evening, flopped on my bed, and didn't want to leave this "world" til I had to...a "world" where diversity in power and responsibility is valued, one where people look to help others along, where women are respected as much as men, and where a vision of the future as a better day is sustaining in difficult times. It was absolutely an inspiration and a breath of fresh air. It is easy to become discouraged by so many things that don't really matter.

I particularly liked the way the author tells you about these amazing, incredible women with such a light touch, making them seem accessible. I'll read this again and refer to it often.

I usually read fiction, but I read this book because it was given to me for law school graduation. The independent stories complement each other so much and build on each other effectively enough that I found myself thinking it could have even been done as a novel. I didn't expect it to be as enjoyable of a read. I knew I would learn something from it, but I didn't expect to really like it as much as I do.

Please don't start reading this book with expectations of knowing each of these wonderful women's life details. It is an vague exploration of the paths that each woman's life took.

I have to say I was inspired to start a monthly bruncheon with local women leaders and young women. It starts next month and am very excited about what I got out of the book to make things happen in my own area.

This book leads you to make a difference in your community!

I found some mentors in this terrific book. I learned about the book when I was buying a couple videos and saw a cross-reference to this book, which was a great idea (to lead me to this book) because I had not heard about it. SO this book found me, and I'm glad it did. I can't imagine a woman not liking this book and taking away from it something that you can use. Very entertaining and upbeat. I don't consider myself to be a "feminist," but I wouldn't call this a feminism book--that sounds too political for what this is. The Counselors is stories from impressive people who just happen to be women who are the first or second person to do the job they do, what they have to say about it, what they wish they knew sooner, that sort of thing. If you think you might want to read it, I'd say give it a chance and read it. It won me over.

There's an old classic how-to book, "Think and Grow Rich," in which the author (a man) interviews a number of the leading industrialists of the day (all men), including Andrew Carnegie, for their advice in succeeding in business and growing rich. How fitting in this world where women have started to play a role as leading citizens to gather their advice on how to get to where they are. It's an old recipe, but it works.

With Martha Finney, Libby Sartain has written a book that is, in her opinion (as of 2003), the first one written "by an HR practitioner for HR practitioners about managing your own unique career as well as dealing with the special challenges of daily life in the world of human resources." As she explains, most of the stories she shares are taken from her 13-year tenure as Vice President, People at Southwest Airlines. Since 2001, she has served as Senior Vice President of Human Resources and Chief People Yahoo at Yahoo! Inc. This book was published in 2003.

She is a staunch advocate of what she characterizes as a "fully empowered" HR career, viewing it as a "calling" and asserting that it can - and should -- provide a competitive advantage to any organization, especially now when competition for human talent is almost ferocious. Those equal to the challenges of such a career in HR possess both highly-developed business acumen and what Daniel Goleman defines as emotional intelligence. Sartain insists (and I wholly agree) that a corporate culture "based on respectful treatment of all the company's employees is essential to the company's long-term success...The most successful companies are the ones that make it their business to help their employees achieve their highest potential and use their gifts and talents most fully." It is no coincidence that on Fortune magazine's annual lists of those companies that are most highly admired, most valuable, and best to work for, several of the same names appear on those lists year after year after year. Presumably each of exemplary company has "fully empowered" HR resources and capabilities.

With regard to Sartain's advice to those already embarked on a career in HR or who are now preparing for one, she focuses on "six essential ingredients of every great HR career" in Chapter 3. She commits a separate chapter to each and they are best revealed within her narrative, in context. Throughout her book Sartain addresses just about every conceivable issue relevant to those "essentials," helping her reader to consider all plausible options and then make decisions appropriate to his or her own talents, experience, goals, and concerns. She also suggests a number of "dos" and "don'ts" based on what she has learned throughout her own career thus far. She seems by nature to be an enthusiast, one who would prefer (as the old bromide states) "to light a candle rather than curse the darkness," but she also reveals an abundance of street smarts.

She is passionately committed to helping HR executives to establish and then sustain a "fully empowered" career, in terms of both personal and professional development, one that is fulfilling and thus satisfying to them but also in terms of how much value they can add, not only to the given organization but also to the personal as well as professional development of those whom they are privileged to serve. I use the phrase "privileged to serve" deliberately and presumably Sartain concurs.

If empowered with sufficient resources (including the support of senior management) and if properly prepared and fully committed, a HR professional who is both competent and compassionate can help to achieve objectives such as these:

1. Continuous recruiting of those who have the talent, experience, and character that may one day be needed

2. Interviewing and hiring procedures that are rigorous, thorough, and cordial so that each candidate is given every opportunity to "shine," of course, but is also treated with utmost respect

3. Orientation that accelerates the process by which each new hire becomes an integral part of the given organization and its culture

4. On-going formal and informal training that develops in participants the leadership and management skills that are needed at every level and in all areas of the given enterprise

5. Performance measurement conducted formally (at least quarterly) and informally (each day) that is based on criteria that are clearly explained, mutually understood, and consistently applied

One of Sartain's key points is that hearts as well as minds must constantly be nourished. In many (too many) organizations, HR professionals have been "so distracted by the need to be taken seriously that [they have] been tempted to jettison any discussion of how [their] personal feelings and principles are factored into the business equation. As a result, the HR profession has been cultivating a reputation that I am tempted to say it often deserves - that of being a single-minded administrator with a big, red, rubber stamp that reads: `No! Against Policy and Procedures!'" Sartain is convinced that in human resources, indeed in all relationships within and beyond the workplace, head and heart should not be mutually exclusive. "That's what it takes to build a great business." In the concluding chapter, "How Do We Get There From Here?," she suggests nine "major points" that must be covered to reach that destination.

Bon voyage!

Those who share my high regard for HR from the Heart are urged to check out The New American Workplace co-authored by James O'Toole, Edward E. Lawler as well as The HR Scorecard: Linking People, Strategy, and Performance co-authored by Brian E. Becker, Mark A. Huselid, and Dave Ulrich. Also, two of Fred Reichheld's books (The Loyalty Effect and Loyalty Rules), David Maister's Practice What You Preach, two of Jac Fitz-enz's books (The 8 Practices of Exceptional Companies: How Great Organizations Make the Most of Their Human Assets and The ROI of Human Capital: Measuring the Economic Value of Employee Performance), Dean R. Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure And Drive Organizational Success, and Enterprise Architecture As Strategy: Creating a Foundation for Business Execution co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.

I had seen Libby present at a conference and bought her book there. I read the book on the plane ride back and dog eared several pages. It is a good no nonsense book on what HR professionals do. I liked it so much that I purchased a copy for our entire HR department and we used it as a discussion during Business Partner meetings.

The group loved it...you will too.

Writing this book as an HR professional's guide is a tragedy! Part 2 (HR is Your Company's Best Asset) is a truly enlightened guide on people management and should be read by everyone who is in, or who aspires to be in, a leadership position in any organization. Including Part 1, (Your Own Career is Your Best HR Asset), this from her heart advice guide by practitioner Libby Sartain (Southwest Airlines) is not just well written, it is superbly written - the thanks for that may go to Martha Finney; but the thoughts are surely the wisdom of a hands-on expert in people management.

Focusing on Part 2, let's look at a few examples of what Sartain has to say: Hire the Person, Not the Resume - hire for fit; Don't Forget the Stars You Already Have in Your Ranks - promote from within; Start Your High-Potential Employees in Customer Relations - they carry an understanding of customer needs ...throughout their entire career. And, her "Show Them the Money!" and "Using Benefits to Build Relationships" chapters may be the best ever for understanding compensation's role in engagement. But, it gets better; Chapter 32 is titled: Recognition, Rewards, Fun: The Triple Crown of Employee Engagement. I could go on, but you get the picture; this Part 2 of the book contains wisdom for anyone in a management role. The whole book is recommended as a must read for HR professionals, Part 2 is recommended as a must read for managers.

Dennis DeWilde, author of
"The Performance Connection"

HR from the Heart is an amazing guide for HR professionals who genuinely want to serve their companies. Lifetime learnings and analysis of human behavior have been compiled in this book.The book is wholistic and it is a guide for all aspects of the HR function. Today's companies need to have unique recruitment, orientation, learning, developmental and performance systems. Great people attract great people, and great people want to work for great people. Companies mission must be a cause around which everybody is motivated and energised. The companies need to have a differentiating culture and all leaders in the company must promote the culture. All leaders must embrace new attitudes and conduct themselves in new and different ways. The language of communication is important as it give the company it's edge over the competetion. The workplace should be friendly and people must have fun doing their duty.Lastly, HR's job is to serve others and to humanise the work.

I have been involved in the HR field for some 21 years. Like any HR professional, we have a lot of stories to tell. In this book, Libby Sartain has a way of melding her stories with solid HR theory. At times, the book is simple and colloquial but more often than not it weaves its simplicity into a picture of HR I think and practitionaer would want to establish at their workplace.

A lot has been said about HR "at the table" and being a "strategic partner". This book shows how that is accomplished not so much by providing means to that end but by showing how doing what is right and good can get us to that end.

Judging from its Amazon sales rank (88,428 at the time of this writing) the book hasn't made it into too many hands. But don't let that stop you. If you are in HR (or someone who wants to be) this book is essential for giving you the big picture and getting you started on the path to achieving your end.

this book covers everything about aba even bob costas said this book has it all so he wont write on about his time in the aba. 2 chapters on wackiest team ever spirits of st louis and tells of the greatest money deal ever by the silnas that will go on for ever. have read over and over and still enjoy can pick up book any chapter and start reading fun to read and very interesting

I rank this book right up there with "The Bronx Zoo" and "Thin Ice - A Season in Hell with the NY Rangers." It is a captivating book that is very difficult to put down once you begin reading it. A++++!!!!

If you were a fan of the ABA growing up this is the book for you. For some reason I just loved the ABA. To read about the beginning of the league and all the trials and tribulations the league went through is funny. Players I remember as a kid come to life. The Doctor, Lou Dampier, Dan Issel, Artis Gilmore, Laverne Tart. They are all here. The only challenge is that the book is narrated by many former participants and at times it is hard to remember who each person was. However, this is a minor criticism. This was a great book to read and brought back a lot of memories.

If Amazon was really on the ball, they would pair this book together with "Going Long," the book about the old AFL - both are entertaining, hilarious at times, and just great reads - you start to see a connection between the leagues in a way, the startup antics, the dubious franchises, and the hilarious happenings. If you are a sports fan or not, you have to get this book - it is hilarious and an absolute joy to read!

Before 24-hour sports coverage on cable TV and back in the day when a basketball fan was lucky to get one nationally-televised NBA game per week, there was an upstart league with a flashy basketball, flashier players and paychecks that oftentimes bounced higher than the ball.

Terry Pluto, a long-time sports columnist for the Akron Beacon-Journal, captures the crazy times and legendary personalities on the court and in the front offices in this oral history of the American Basketball Association.

It was a league that hit the NBA where it was most vulnerable; signing players to contracts that were unheard of at the time. For example, Mel Daniels - a number one draft pick in both leagues - opted to play in the ABA and became one of the all-time greats. There were renegades like Rick Barry and the sky-walking dunks of "Dr. J," Julius Erving, arguably the greatest player of his era.

The league went straight to the heart of the NBA for its first commissioner, hiring George Mikan as a means to gain credibility in the eyes of the stodgy national sports media. Larry Brown and Doug Moe were ABA players before becoming pro coaches. And - if nothing else - who could beat franchise names like the New Orleans Buccaneers, Minnesota Muskies, the Spirits of St. Louis and the San Diego Conquistadors (with Wilt Chamberlain as player/coach)?

Though the final few years of operation - with a merger inevitable and the league consolidating its shrinking resources - became an abrupt climax to the ABA, the teams and players that made the jump to the NBA made for a dramatic leap in the quality of the game & it can be argued set the pace for the style and grace of Magic, Michael, Dominique and LeBron.

Doing my dissertation time by time I read these kind of books to motivate myself more than to get advice from them. This book is different, because it does not try to analyze all these psychological barriers why it is so difficulty to do an dissertation or to write academic texts. It simply is telling you the truth about writing processes. The good news is: it is simple and you can learn it, bad news is: writing will loose some of its glorious nimbus. But exactly that is the way it goes: you have to get routine day by day, month by month and so on. Why can I say that Silvia is telling the right things? Because I had to learn it by my own over the last few years. Unfortunately I did not read the book at the very beginning when I started to write my thesis. I really can recommend it and forget all the digging for the psychological barriers...

I've been feeling bad since my papers got rejected. This book makes me feel much better when I read the "blistering rejction" included in the book as an example.
I totally agree with the author that "the world is unfaire (p<.001)" :). I will follow his idea to take what I can from the reviews, revise my paper, and send it somewhere else.
Thanks Paul for writing such a great book!

This book was great. It's full of useful and realistic information. Nothing touchy-feelie or New Age here. I wasn't asked to "get centered" or in touch with my chakras. Just practical information and guidance. This book is written for academics -- which I am not -- but I still find it helpful for my own creative writing needs.

This is the best investment a graduate student or academic can make. It would be worthwhile at $500, let alone a mere $10. While other books may encourage some of the same behaviors prescribed by Paul Silvia, *no* other how-to guide so brutally, convincingly, and entertainingly demolishes the excuses that you tell yourself when you're procrastinating. Other how-to's merely give advice, while this book positively demands productivity from you.

As a result of Silvia's work, I went from being a "bingewriter"--which I previously didn't know I was--to a writer of 1,000+ words per day. While I wasn't unhappy with my productivity before reading this book, I have never enjoyed being a professor as much as I do now that I've read it.

I only hope that one day this book is made known to all graduate students and all professors in all fields. It would improve academic discourse on numerous counts. Finally, please note that I am *not* in the field of psychology. This book is equally useful for all fields of social, physical, and natural science.

I read this book in early May. On May 7, I began writing my dissertation proposal. On June 6 (today), I turned it in; it is 106 pages (including several figures and tables) and contains over 25,000 words.

On the days I wrote, I averaged over 1500 words per day. On the days I didn't write, I still had Writing Hours, and worked on the figures, tables, references, etc. Without this book, I would not have had Writing Hours and I would not have written as high quality a prospectus as I did.

Contributing to the quality of my prospectus is the section in this book that includes grammatical information. This section is critical. You want to write a lot of good words, not just a lot of words.

If you know someone who likes things, this book would make a great gift.