Research Books


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Research Books sorted by Average customer review: high to low .

Research
Business For Beginners, US Edition: From Research And Business Plans To Money, Marketing, And The Law
Published in Paperback by Sourcebooks, Inc. (2005-03-15)
Author: Frances McGuckin
List price: $16.95
New price: $9.75
Used price: $6.00

Average review score:

Terrific!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-07-16
Finally a book that sticks to its title. This book is an awsome start to knowing what goes into a small business and certainly brings out more information and details that will guide you to resourses that will better further your small business.

Well orgainized, not boring and inviting, Yes this very informative but simple layout helps me Understand the material and makes me feel ocnfident i'm learning what I need to know.

Thanks for the book and I will be sure to buy other books from the Series...

Brian

The Greatest!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-02-11
I am teaching a course on entrepreneurship...this book is the answer to all my prayers!!! We've worked and worked on putting our book together and we finally finished it. I went to the library, saw this book and I didn't put it down until I was done...THE BEST!!!

Good Book
Helpful Votes: 1 out of 4 total.
Review Date: 2006-03-16
Good Book. You thinking about starting your own business, get this book, trust me.

Strategies for developing a small business using seven basic skills and seven reasons businesses fail
Helpful Votes: 1 out of 1 total.
Review Date: 2005-08-07
If you're a bare-bones newcomer to the business world and seek a basic introduction to all the concepts, from business plans and marketing to the law, then Frances McGuckin's Business For Beginners: From Research And Business Plans To Money, Marketing And The Law is for you. McGuickin is a small business expert and consultant, and shares her strategies for developing a small business using seven basic skills and seven reasons businesses fail. Checklists and boxed information sets abound.

Research
By the Power of God: A Guide to Early A.A. Groups and Forming Similar Groups Today
Published in Paperback by Paradise Research Publications, Inc. (2000-05-01)
Author: Dick B.
List price: $23.95
New price: $16.25
Used price: $16.27

Average review score:

A Unique Combination of A.A. History, Study Group Ideas, and 12 Step Roots Resources
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-17
This is a book that captured my attention and interest right away. Its foreword is by Ozzie Lepper, the Christian AA who restored the Wilson House where Bill Wilson was born, restored the Griffith Library where Wilson was raised, and then peopled these places with historical conferences, books, resources, and friendship. Ozzie wrote that his heart soared when he read what was still possible. He immediately started having old-time morning quiet time meetings at the Wilson House. And this book quickly became an inspiring guide for me, for AAs, and for those who wanted to form groups like early A.A., study the Bible, learn about A.A., find out about the Twelve Step sources, and have a workbook to help them all the way. Like all of Dick's books, this is one of a kind. You won't find this material in Christian bookstores--though you ought to be able to do so. You won't find it is treatment or recovery store libraries--though you should be able to. And you won't find very many recovering people using it. YET! But the more Christians and others learn about early A.A., the more they want to utilize its programs and principles today. This is a book I recommend for just those purposes.

What Gems of Truth I Gleaned from this Insightful Book!
Helpful Votes: 1 out of 1 total.
Review Date: 2005-10-13
The grief implicit in alcoholism and other addictions is treated gently in this look at how God/Christianity influenced the A.A. Groups of the past, and continues to do so today. This is an honest, clear-headed, and carefully researched book well worth reading. I loved this book from page one!

The revival of interest in this book deserves an additional review
Helpful Votes: 2 out of 2 total.
Review Date: 2006-11-15
Two reviewers have already praised both the purpose and content of Dick's book on the power of God and how groups can once again tap into that power despite A.A.'s ever-increasing drift toward idolatry, nameless spirituality, and absurd names for a deity. When this book was first written, it was used to encourage and help people get started studying healing by divine means, and studying it within the 12 Step Fellowship ranks--just as the early AAs did. Since that time, more and more books have been coming out with specific references to the importance of reliance on God, Bible study and prayer--within the fellowships themselves. This book turns us back to the close of Dick's initial research on A.A.'s Biblical roots and history and his decision to write materials on how to use the history in one's own program, in groups and meetings, in study fellowships, and in teachings. Its value grows as the interest in help from God is beginning to resurface in recovery. Note how many treatment programs are now incorporating "Christian Track" segments. And if they add A.A.'s own Christian history to these Christian Tracks, they can produce winning results with Dick's book as one of their guides.

An Excellent Study of Early AA and Christian Influences
Helpful Votes: 5 out of 6 total.
Review Date: 2004-10-28
Dick B. has performed a great service in writing this guide to early A.A. Groups and conducting similar groups today. He puts in print what many of us have recognised as the biblical and Christian roots in the 12 Steps and the Serenity Prayer. He shows how the early meetings were conducted and gives guidance for conducting similar meetings today; such as Serenity Groups.

Of special note is the MUST emphasis that early AA members placed on maintaining a daily Quiet Time. When I wrote the book _Prayer Steps to Serenity_, I very consciously took the same approach of early AA by writing daily devotions and prayers that encourage readers to keep on praying and take time to Listen To God. As I wrote in _Prayer Steps to Serenity,_ "During your Quiet Time...pray for God's guidance and power to help you that day and in the coming days. Write your own devotional on the Step, and perhaps share it in your next group meeting or with your friends." Dick indicates that Anne Smith, Dr. Bob's wife, did this in her Journal, which she shared with others in AA meetings.

Dick B. emphasizes that those in early AA recovered from alcoholism and other addictions by the power of God. So can we, no matter what our addiction or compulsion. Dick's book, _By the Power of God_, gives us many good reasons to read good devotional books and spend time in prayer! Thanks, Dick, for a great job and for all the other AA books that you have written too! I am highly recommending your book to everyone!

Thanks for Reading!
L.G. Parkhurst, Jr.
Author: Prayer Steps to Serenity the Twelve Steps Journey: New Serenity Prayer Edition ISBN: 0977805387
PrayerSteps.org

Research
Carpal Tunnel Syndrome 90% Misdiagnosed: For Patient & Provider 2nd Edition
Published in Paperback by Lulu.com (2006-07-04)
Author: Roger S Rahn
List price: $22.95
New price: $17.02
Used price: $18.44

Average review score:

It really works!
Helpful Votes: 0 out of 2 total.
Review Date: 2006-10-24
I have been a patient of Dr. Rahn's for about a year. My carpal tunnel, misdiagnosed by another chiropractor, was almost at a point of no return.
Roger used his technique of massage and ultrasound and I'm almost 100%,
WITHOUT SURGERY!!! Knowing the physiology of thoracic outlet syndrome
helps understand why this method works. I encourage professionals learn
this technique.

Incredible recovery, healing and it's in the book!
Helpful Votes: 0 out of 1 total.
Review Date: 2006-08-13
As a patient of Dr. Rahn's, I was excited to review his book as I have experienced the remarkable results his techniques can bring. When I first began treatments almost 4 years ago, I had been diagnosed with bone on bone presentation and told by a medical doctor that I needed knee replacement for both knees. Thanks to regular deep tissue and chiropractic treatments, I am pain free and have regained enough strength and mobility to return to full time employment. Thankfully, I no longer take pain meds and am not even considering surgery.

Dr. Rahn has accomplished a lot for many patients, and his book makes it possible for even more to be helped with other practitioners using his revolutionary techniques. It is written so that both professionals and their patients can benefit and learn. Highly recommended!!

Fantastic!
Helpful Votes: 0 out of 0 total.
Review Date: 2006-07-09
This book is totally aweseome! Not only does it give an indepth explanation of chiropractic adjustments, techniques, theories, and so on, but it also deals with the issue of "how to correct the problem". Today, there are so many chiropractors out there that spend about 2 minutes with you "snap, crackle, and pop", charge you $50.00 and throw you out the door...without ever fixing the problem! This book is incredible considering that it focuses on the treatments and how to get yourself better. THe section which talks about Carpel Tunnel is excellent, and if you, or someone you know has carpel tunnel, you need to buy this book. It will help you immensely! Carpel Tunnel is very serious, and it stops us from doing what we love...such as playing the guitar, typing, and just every day activities. This book tells us how to "correct" the problem and reverse the carpel tunnel.

Review by Medical Editor (Lisa at EditAvenue.com)
Helpful Votes: 0 out of 2 total.
Review Date: 2005-09-07
Review by Medical Editor Aug. 30, 2005
"Dr. Rahn: I thoroughly enjoyed reading about your work. You have a great writing style that makes complex terms and ideas appear simple which is not easy to do. I found I wanted to continually read on and never got bored, well done! "

Research
China Illustrata With Sacred and Secular Monuments, Various Spectacles of Nature and Art and Other Memorabilia (Oriental Series / Indiana University Research Institute for)
Published in Hardcover by Indiana University Research Institute for Inn (1987-12)
Author: Athanasius Kircher
List price: $29.00

Average review score:

Astounding view of Renaissance thought
Helpful Votes: 1 out of 2 total.
Review Date: 2000-02-28
This book is an extraordinary example of what is yet to come as more of Athenasius' works are uncovered and translated. This treatment is extraordinarily lucid and shares intimate glimpses of how this man lived his private life and shared his voracious curiosity with the world.

CHINA ILLUSTRATA
Helpful Votes: 3 out of 4 total.
Review Date: 2000-09-14
Charles Van Tuyl's translation of CHINA ILLUSTRATA is a literary piece of art. It provides the Modern reader in English with a powerful document through which to better understand East-West relations. It offers a thoughtful picture of "old China."

Easy-To-Read & Enlightening Translation of Important Work
Helpful Votes: 3 out of 3 total.
Review Date: 2000-08-28
At last! Charles Van Tuyl's translation of Athanasius Kircher's "China Illustrated" reveals the finer nuances of a text almost 400 years of its time. This book not only shows how China appeared to the first European missionaries and travelers, but illuminates how the cultures of Europe and Asia influenced each other from the earliest times . . . most modern scholars and researchers are only beginning to understand these relationships.

An amazing revelation of thought in the 15th Century !
Helpful Votes: 5 out of 7 total.
Review Date: 1999-05-17
Here we have the exposition of the life and times of a man who was one of the first to document the travels of westerners to the far east. Also one of the first authors who successfuly wrote about Buddism and Hinduism as actual religions without being burned at the stake for it ! An unpretentious translation of an author every bit the equivalent of Galileo or DaVinci. There are over 200 other titles to bring to print.

Research
Class War in America: How Economic and Political Conservatives Are Exploiting Low- And Middle-Income American Families
Published in Paperback by Daniel and Daniel Publishers (2000-09)
Author: Charles M. Kelly
List price: $15.95
New price: $8.98
Used price: $1.49

Average review score:

Very thought provoking, if flawed
Helpful Votes: 3 out of 6 total.
Review Date: 2002-09-14
This is a pretty easy book to read, and professor Kelly does a very good job of pointing out how economic conservatives, along with big business have waged class warfare against working people, while running their own propaganda machine, and buying off the political system in the process.

I noted this book was flawed, and there are two primary reasons. While any classic "liberal" may rejoice at many of Kelly's thoughts, those who may be open minded conservatives, or on the fence, may be turned off by several tactics he uses. One is that he continually hammers home article after article, note after note, on why his point is right. But after a while it becomes a bit numbing, like you are being faced with a one-man counter-propaganda machine. While this may not be true, because he is so incessant it comes off that way. Second, the current major politician whose ideas are closest to Kelly's is John McCain, a moderately conservative Republican (I do not consider Ralph Nader a politician, and Bill Bradley is retired). Supporters of McCain's philosophy (whether they use him as their icon or not), who are looking for enlightenment may find that this book pushes so hard, it pushes them away.

Again, those flaws are not going to keep me from telling you to not read the book. If you think, even wonder, that Kelly may be right in that the Enron's and WorldCom's of the world are colluding with many politicians to stick it to the working man, Kelly will show you just how right you are. And his argument is quite compelling.

They do themselves in!
Helpful Votes: 4 out of 6 total.
Review Date: 2004-07-01
Superb & succinct account of the rise & rise of the plutocracy, using mostly quotations from the BIG FIVE US financial news organs. The most appalling thing is that the book was published in 2000, BEFORE the installation of the most rapacious Administration since the 19th century, perhaps ever.

For all our sakes, Bush & his pack of gold-plated curs must GO! The PEOPLE MUST VOTE at all levels and for all branches of government. It is the first responsibility of citizenship, not just a right that can be forfeited with impunity.

Excellent reading....
Helpful Votes: 5 out of 6 total.
Review Date: 2002-08-31
Even as a life-long Republican, I find it hard to disagree with many of the arguments in this obviously Liberal writing. I highly recommend the book.

If the book fails anywhere, it is in providing direct examples of the transfer of wealth that takes place -- from the taxpayers to campaign contributors -- as a result of our public electoral system being financed by private money.

After outlining problems, Kelly offers some solutions
Helpful Votes: 6 out of 8 total.
Review Date: 2001-02-24
Economic conservatives speak in this title, which uses quotes from the Wall Street Journal and other publications to show the intention of the conservative establishment to benefit corporations and investors at the expense of the lower classes. After outlining problems, Kelly offers some solutions for combating conservative agendas.

Research
Clinical Epidemiology: How to Do Clinical Practice Research (CLINICAL EPIDEMIOLOGY (SACKETT))
Published in Paperback by Lippincott Williams & Wilkins (2005-09-01)
Authors: R. Brian Haynes, David L Sackett, Gordon H Guyatt, and Peter Tugwell
List price: $69.95
New price: $41.49
Used price: $46.99

Average review score:

How to organize a clinical trial
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-01
This is a well written book dedicated to those clinicians planning a clinical trial or to those interested in this topic.
There is also a section dedicated to diagnostic tests.
Overall the book is well written, easy to read.
After reading this book everybody will feel more confident with these topics, that sometimes seem to be so hard to learn.
In addition, the authors have a very good reputation and exprience in the field of clinical epidemiology.

Epidemiology not boring
Helpful Votes: 0 out of 1 total.
Review Date: 2007-04-30
Whenever you heard about epidemiology you think of a dull paper impossible to read. This book is quite different, first it is written by people who actually perform research and use their own research as examples, second they follow a line left by the amazing Dr. Sackett and have learned and possibly improved his skills shown at his famous EBM book. A must if you want to keep being a good doctor.

Excelente texto para investigadores clínicos
Helpful Votes: 0 out of 1 total.
Review Date: 2007-04-21
Se trata de un libro útil para aquellas personas interesadas en realizar investigación clínica. No se requieren conocimientos profundos en estadística y ofrece herramientas prácticas para resolver los problemas más frecuentes a los que se tiene que enfrentar un investigador. Muy interesante el capítulo de David Sackett sobre los factores relacionados con el éxito de un investigador clínico.

Clinical Epidemiology
Helpful Votes: 1 out of 2 total.
Review Date: 2007-09-30
I know very well this book and I know it is a very usefull tool for practce and teaching Evidence Based Medicine. But I have not received it yet; I'm waiting for it and hope it's coming soon.

Research
Communication Highwire: Leveraging The Power Of Diverse Communication Styles
Published in Paperback by Intercultural Press (2005-05-24)
Authors: Dianne Hofner Saphiere, Basma Ibrahim DeVries, and Barbara Kappler Mikk
List price: $34.95
New price: $20.82
Used price: $19.99

Average review score:

Intercultural communication
Helpful Votes: 1 out of 2 total.
Review Date: 2005-09-20
I am an international consultant and usining this book as a training tool with my clients. The stories and circus metaphors are very creative and interesting. This makes the book not only a tool I can use for work but also an enjoyable read.

A new dimension to styles and values
Helpful Votes: 3 out of 4 total.
Review Date: 2006-02-07
I put this book to immediate use with an intercultural consult I did, with a company whose [mostly American] employees work with a very international clientele. The structure of adding contextual factors to the analysis of styles and values added a lot of depth to the discussion and people could really get it.

Make The Highwire a Less Scary Place to Be
Helpful Votes: 4 out of 5 total.
Review Date: 2006-01-18
There are many books written about communications styles, but none quite like this one. Written by intercultural experts who are also educators, this book goes far beyond the basics of differences in how people communicate. It provides an organizational yet personal roadmap to get a real handle on diversity and how to create greater value from the collaboration of a diverse group of people.

The book uses some unique observation tools to help the reader use the concepts being learned, and it is sprinkled full of stories that illustrate their points exceptionally well.

Perhaps most unique though are the 26 exercises designed for use by individuals or groups to help them do what the subtitle of the book promises - Leverage the power of diverse communication styles.

The authors, in the introduction say more about the very appropriate subtitle, "the subtitle ... reflects our conviction that individuals and groups can benefit greatly when communication style differences are understood, respected, and utilized appropriately."

If you are a leader of diverse groups or a trainer of facilitator, this book belongs in your library. If you are individual ever striving to communicate more effectively with everyone you come in contact with, this book will help you on this journey as well.

A Real Contribution
Helpful Votes: 4 out of 4 total.
Review Date: 2005-09-23
I think this book makes an important contribution to the field of intercultural communication. It fleshes out the concept of communication style and emphasizes its importance in face-to-face intercultural interactions. The book's concepts are illustrated with interesting and detailed case studies from the authors' extensive experience with multicultural organizations.

The concepts might be a bit complicated, but not so much so that serious readers can't absorb and use them.

The authors use the engaging metaphor of a circus to tie their ideas together and help the reader follow the flow. This keeps the book from reading like a textbook; rather, it is engaging and thought-provoking throughout.

Finally, I couldn't tell from the writing that this was a book written by three different individuals. It has a uniform style and tone that's not common in books written by more than one person.

Research
Computational Analysis of Biochemical Systems: A Practical Guide for Biochemists and Molecular Biologists
Published in Hardcover by Cambridge University Press (2000-09-04)
Author: Eberhard O. Voit
List price: $155.00
New price: $154.98
Used price: $177.02

Average review score:

An excellent introductory book on the subject
Helpful Votes: 25 out of 26 total.
Review Date: 2000-10-30
This book is a superb introduction to the modern analysis of biochemical systems. It is the first real introductory textbook, indeed, that I found on the subject, and I found it very well written and clearly structured. I like the fact that the book introduces mathematics really very slowly and comprehensively. This is a major plus, since in my experience many biology and medical students become immediately scared if they encounter complicated formulas right at the very beginning of a book. The gradually increasing complexity in mathematics makes it an ideal textbook. As an introductory text to canonical modeling and to analyses with S-systems it is also superb for scientists and researchers who have had little exposure to models of biochemical systems and to the corresponding mathematical background. The software PLAS is very helpful and makes it fun to work the examples and homework problems.

The approach of the book is based on canonical modeling techniques and differs significantly from the classic way biochemical systems have been presented until now. I wonder whether the student unfamiliar with these classical kinetic concepts (law of mass action, enzyme kinetics, glycolysis, etc.) would have difficulties switching to this approach. However, I suppose molecular biology students would probably have that background or could easily pick up the classical concepts from other sources. In a future edition, the author might want to think of a brief inclusion of classical approaches, pointing out in more detail their disadvantages in comparison with the S-system method. This is the only minus that I feel the book might have. Otherwise I find it super. I am sure for somebody who is interested in analyzing biochemical systems this will be the book to start with.

The book is very well structured, and I can only recommend it to all those interested in understanding the complexity of biochemical systems and their associated dynamics. As for myself, I will be using the book for parts of our course in molecular medicine.

Niko Stilianakis, PhD, Department of Medical Informatics, Biometry and Epidemiology, Friedrich-Alexander-University of Erlangen-Nürnberg, Erlangen, Germany

An excellent introductory book on the subject
Helpful Votes: 4 out of 5 total.
Review Date: 2000-10-30
This book is a superb introduction to the modern analysis of biochemical systems. It is the first real introductory textbook, indeed, that I found on the subject, and I found it very well written and clearly structured. I like the fact that the book introduces mathematics really very slowly and comprehensively. This is a major plus, since in my experience many biology and medical students become immediately scared if they encounter complicated formulas right at the very beginning of a book. The gradually increasing complexity in mathematics makes it an ideal textbook. As an introductory text to canonical modeling and to analyses with S-systems it is also superb for scientists and researchers who have had little exposure to models of biochemical systems and to the corresponding mathematical background. The software PLAS is very helpful and makes it fun to work the examples and homework problems.

The approach of the book is based on canonical modeling techniques and differs significantly from the classic way biochemical systems have been presented until now. I wonder whether the student unfamiliar with these classical kinetic concepts (law of mass action, enzyme kinetics, glycolysis, etc.) would have difficulties switching to this approach. However, I suppose molecular biology students would probably have that background or could easily pick up the classical concepts from other sources. In a future edition, the author might want to think of a brief inclusion of classical approaches, pointing out in more detail their disadvantages in comparison with the S-system method. This is the only minus that I feel the book might have. Otherwise I find it super. I am sure for somebody who is interested in analyzing biochemical systems this will be the book to start with.

The book is very well structured, and I can only recommend it to all those interested in understanding the complexity of biochemical systems and their associated dynamics. As for myself, I will be using the book for parts of our course in molecular medicine.

Niko Stilianakis, PhD, Department of Medical Informatics, Biometry and Epidemiology, Friedrich-Alexander-University of Erlangen-Nürnberg, Erlangen, Germany

fundamentals
Helpful Votes: 7 out of 24 total.
Review Date: 2001-01-16
This is a well-executed entry level ODE solver the authors have included into a system of pull down GUI that make the process much easier. Standard time series analysis using ODE including phase plane, flux, and eigenvalue analysis are all incorporated under one beaker sort of speak. The most disturbing feature is the lack of a print command in the pull down menu and the index. Fortunately the main text is read by MS Word and will print from there. The graphs must be printed out through Excel, which is good given its greater flexibility. After the construction of a few well-directed Excel macros this problem disappeared. Direct insertion into Matlab through their Excel link allows Plas to be used as a DDE extension in parallel programming. The Insert feature (table) in Mathcad provides the same avenue. However Plas is so easy to use I find myself going to it rather than one of the bigger programs. The GUI interface table for the steady states and eigenvalue are just too easy. Obviously the more one knows about this type of analysis the more one appreciates the product however by the same token if one does know more they are probably using more sophisticated techniques. The really good part is the book however. An exceptionally well written and clear text, it would be good as introductory material in any computer (using a computer for dry lab scientific work) modeling environment without the freebe program. The methodology is suitable for Biophysics as well as Economics because the basic Plas method is a universal solution set whose methods deals with systems (ODEs). The authors refer to them as the S system, but they are simple cascaded linear ordinary differential equations. The reader was able to model a biophysics retinal adaptation model using 5 equations and 2 feedback loops involving amacrine, cone and in about 15 min. to check figures against one done in Matlab and Mathcad. The same models can be built using 1st and 2nd order difference equations with iterated range variables in the two math programs. This program uses somewhat different ODE algorithms (the linearized part of Taylor's expansion) which is similar in numerical values to your basic Runga-Kutta. While the book material and program are written more for the linear analysis done in today's science stuff (referred to as `the steady state') the subject material of main concern of this reader is the non-linear events and deterministic chaos where all the really interesting stuff is located. The built in graphing mode of Plas allows for 2 and 3D phase projection and eigenvalue analysis which is the basic required inputs for bifurcation and limit cycle analysis which makes this book and program a best buy. If bigger stuff (example, stability by Hankel reduction or system state conversion to zpk optimization) is on your list the "readability of its files" doesn't cause obsolescence

An important bridge between biology and computing
Helpful Votes: 9 out of 11 total.
Review Date: 2003-05-12
This work is an excellent, thorough presentation of a methodology for modeling and simulating biochemical systems. The book intelligently avoids the twin perils of being too superficial (website listings masquerading as bioinformatics text books) and being too academic (theoretical models that cannot be applied by biologists without a second PhD.)

Instead, a single modeling methodology called Biochemical Systems Theory is completely presented, from basics to advanced case studies of biological applications. The author begins by presenting a graphical method of modeling biochemical systems, then logically proceeds to explain a useful and powerful mathematical approach to simulating the behavior of modeled systems by using Power-Law methods. Finally, the modeling and simulation techniques are applied in several case studies, showing the reader what is most important: what can be learned about biology by the intelligent application of a computer simulation. Installable, working software is distributed along with the book, providing readers with instant access to the tools and models used in the case studies.

As any reasonable, experienced scientist or practitioner can attest to, every modeling approach to a problem has strengths and limitations. The author, a well known and established pioneer, demonstrates high integrity and candor in acquainting the reader with all of the challenges, as well as the power, of this particular modeling methodology.

What makes this book so important is its presentation of a complete methodology for modeling and problem solving. Readers who are truly interested in innovative yet proven methods for understanding the dynamics of real world biochemical systems will find this work extremely useful and relevant. Those who are looking for a broad survey of current methods should probably consult the literature for an updated review of the latest developments.

And finally, those few individuals who are quixotically pining away for "the perfect model" will probably need to relocate to the parallel universe where such impossibilities may actually exist. ;) In this universe, the best we can do is apply useful models and methodologies to gain real insight into the hard questions--with help from useful and well written books like this one.

Research
The Consistent Consumer : Predicting Future Behavior Through Lasting Values
Published in Paperback by LTS Press (2007-04-30)
Authors: Ken Beller, Steve Weiss, and Louis Patler
List price: $17.95
New price: $15.95
Used price: $14.95

Average review score:

Anyone who sells anything to consumers can benefit from this book
Helpful Votes: 0 out of 0 total.
Review Date: 2006-08-20
The Consistent Consumer posits that consumers decide what to purchase according to their own internal value systems. The authors define five "value populations" that have shared histories and values which guide their purchasing decisions. This information can help readers of the book to tailor marketing plans, and future products, to meet the needs of the different value populations. We all want to better understand, and have better relationships with, our customers. The Consistent Consumer is a useful manual to push us in that direction. It's based on a revolutionary premise, well-written and well-executed. I highly recommend that you check it out!

A new paradigm
Helpful Votes: 0 out of 0 total.
Review Date: 2006-07-21
This book has created a dramatic evolution in my understanding of communicating to target audiences.It has given me a better understanding of how to market to - or communicate with - different generations based on core values, not past behaviors. I highly recommend it.

Thinking about clients in a new way.
Helpful Votes: 1 out of 1 total.
Review Date: 2006-10-18
I found this book to be quite useful. It has changed the way that I think about our clients, and how they make buying decisions. As a techie, it is often difficult for me to step outside my worldview and see these decisions from another point of view. This book motivated me to do so, and to consider the impact of clients' values on the decision-making process; it's been a worthwhile exercise.

Forget generations, think Value Populations!
Helpful Votes: 2 out of 2 total.
Review Date: 2006-09-06
Under the innovative premise that population groups can be better represented by their shared values rather then the traditional view of generations, The Consistent Consumer provides tremendous insight into the value creation events behind each of its defined five "Value Populations", along with valuable examples demonstrating practical approaches to successfully convert this knowledge into true business intelligence. The Consistent Consumer is an excellent resource for anyone looking to better understand and market to specific target population groups. Highly recommended!

Research
Consumer Behavior
Published in Hardcover by Prentice Hall (2006-03-02)
Author: Michael R. Solomon
List price: $173.33
New price: $43.00
Used price: $19.99

Average review score:

Great Consumer Behavior Textbook
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-30
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!

Good price for reasonable product
Helpful Votes: 0 out of 0 total.
Review Date: 2008-09-29
The product was in a reasonable condition and for the price it was a good option!

Good Read
Helpful Votes: 1 out of 1 total.
Review Date: 2007-03-22
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.

Very interesting textbook, one of the best I've seen!
Helpful Votes: 2 out of 2 total.
Review Date: 2007-02-07
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.


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