McDonald's Books
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250

Used price: $0.01
Collectible price: $10.00

It Would better read HYBRID TEA ROSESReview Date: 2000-02-01

Used price: $53.48

Good if you know nothing about teaching with the artsReview Date: 2008-03-24
If you have no clues about what art is or how to use it in your lessons, than this book is for you, but if you have any background using art at all, ignore this book.

Great Idea - needs more follow throughReview Date: 2005-05-06

Used price: $0.82

Teachers should know this.Review Date: 2008-08-07
What You'd Expect...Review Date: 2008-06-20
Useless and stupidReview Date: 2008-06-17
Does anyone really need to be told what a keyboard is? For 2 pages? Book also has a profound Microsoft bias and seems to openly deny that anything else exists.
Avoid, if possible.
Useless, outdated, and idioticReview Date: 2007-03-04
While this book was Copyrighted in 2005, almost all the pictures and content are so dated I think that little has changed since the first edition. A Third edition has just been released, which may be more up to date, but I feel it will be just as useless.
The main problem with this book is that it covers everything with no regard to technical ability. For instance, the book informs the reader what a scanner is, and then says they can be usefull for converting a printed page to editable text on the computer. If you are learning what a scanner is for the firs time today, then you AREN'T ready to start using OCR to import documents. In other places, it says floppy disks (yes, the 3.5 disks) are useful for storing information (most computers don't even accept floppy disks).
Additionally, the book is entirely pro-microsoft. It briefly touches upon 'free' software as it distinguishes between shareware and freeware, but doesn't mention Free/Libre Open Source Software. Between Sakai, Open Office, Firefox, and the myriad of other programs, this is inconceivable. All the pictures are for Word, Outlook, and Internet Explorer. It also makes no mention of Apple Computers (at least I didn't find any) or GNU Linux/*BSD.
Finally, it is filled with cute buzzwords that mean nothing, at least to me, such as "The DID's formative feedback look ensures performance objective validity." which appeared on the sidebar with a lightbulb.
Basically, if you don't know anything about technology, this book will be of no use, as much of it will gloss over what you need to learn, and if you are already a competent computer user, this book will be dated and provide scattered information that might have been helpful 5 years ago.
I would recomend not buying this book. If you are a teacher and want to see how technology can be used in your classroom (without learning useless information like what a POST is) I'd try Will Richardson's Blogs, Wikis and Podcasts. That was useful and interesting, while not being too technical.

Used price: $10.75

Make 'em TalkReview Date: 2001-09-07
Make' em TalkReview Date: 2001-08-23
TorturerReview Date: 2005-04-01
I believe in free speech, but this is too much.
Make 'em TalkReview Date: 2001-09-08
Not a good readReview Date: 2003-04-16
Used price: $4.72

BROADWAY OPERETTA'S SCRIPT REVIVED!Review Date: 1998-05-12
Sugary tale about a stereotyped rich and hateful villain trying to force a sweet young thing to marry him. Many children and even some toys help foil the miser, when he invades the sanctity and threatens the innocence of Toyland itself. The script abounds in terrible puns and a simplistic plot--virtually impossible for kids of the 90's to appreciate.
Toys and dolls plus a kindly toymaker come to the rescue, as the youngsters from Mother Goose Land flee to Toyland to further their dreams and escape their nightmares. The little old Toymaker speaks as the true spirit of Christmas about the importance of bringing joy to young children. Browse this lovely edition whenever you want to return to those ingenuos days of yore--Childhood!

Used price: $6.23

Promises Much - Doesn't DeliverReview Date: 2004-02-26
Unfortunately, the book has steered so much away from a theoretical approach that it comes across more as a collection of aphorisms. For example (opening the book at a random page): '...it is the positioning of the company brand in conjunction with its core processes that creates and delivers customer value throughout the organisation'.
The most disappointing aspect is that there is so little new in this book. Reading The Loyalty Effect or The Service Profit Chain would be time better spent.
Cranfield has a great reputation in the UK as a business school, so I really had high expectations for a book written by four of its academics. The dearth of references in this book (even if the excuse is that it is written for time poor CEOs) is embarrassing, and revealing.
The central thesis is that everyone in an organisation needs to be involved in marketing; or that marketing is broader than the functional role of marketing. Again this is far from new, and a subject which is treated much better in Peter Doyle's Value Based Marketing.
I read this book in a few days of bedtime reading; buy Doyle's book instead for a more detailed and considered treatment of this topic.

Why was this book published?Review Date: 2001-02-18
Sorry, but the state of the art in military history deserves a lot better than this so save your money. Shame on the publishers for putting out something like this which adds nothing to the base of knowledge on WW2. Surely there are historians that could do a lot better, and photos that are much more interesting.

Used price: $10.60

Horrible, A Bore FestReview Date: 2008-09-22
The authored who worked for Mr Getty did not have much respect for him. I would recommend My Life As I See it, by J. Paul Getty this book is full of humor and insight.
Used price: $3.86

save your money and don't buy this bookReview Date: 2007-01-25
This book reads like a high school paper. It is filled with generalities that are so unhelpful it's laughable. Shop at consignment stores and the Goodwill for bargains. Gee, why didn't I think of that? Clip grocery store coupons and buy the item when it's on sale for a double savings -- what a groundbreaking idea.
Here's my big tip for anyone thinking of buying this miserable pamphlet trying to pass itself off as a genuine book -- you can save money by not buying it.
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250