Reed College Books


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Reed College
Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Published in Paperback by Prentice Hall (1994-05-11)
Authors: Thomas T. Nagle and Reed K. Holden
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GRATE BOOK
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-04
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.

Great reference on value-based. Wish it had more on setting initial price.
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-16
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.

good book, shipping too slow
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-18
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.

Best book on Pricing I have ever read
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-18
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.

If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.

Great, great, great
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-20
This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.

I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers.

Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!!

Reed College
Teaching Powerful Personal Narratives: Strategies For College Applications And High School Classrooms
Published in Paperback by Maupin House Publishing (2004-11-01)
Author: Mary Jane Reed
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Chan
Helpful Votes: 0 out of 0 total.
Review Date: 2005-02-19
In this book, every teacher is going to find what he or she appreciates most: the voice of a respected, professional high school teacher and invaluable materials that will help students produce successful narratives. Mary Jane Reed has done her homework; she knows what English teachers need to know and what colleges look for in personal narratives.
If you teach the college narrative or if you value narrative writing, this book is great reference material. Let Ms. Reed's experience, research, handouts, student examples, and ideas for lessons make your life easier and your lessons more powerful!

A Very Helpful Book
Helpful Votes: 0 out of 0 total.
Review Date: 2005-02-14
Mary Jane Reed, a former English Department Chair and current writing consultant, establishes herself as a respected voice in educational writing in her first book, Teaching Powerful Personal Narratives: Strategies for College Applications and High School Classrooms. Hands down, this is the best book I've seen for teachers in a long time. It's one I believe every teacher of English should have on her desk.

Having taught sophomore, junior and senior-level English, I view this book as a resource for all three levels. In this slender, but informative book, Reed writes in an approachable, friendly, but intelligent way--as if she's the teacher at the next desk, sharing some great ideas. "I can't encourage teachers strongly enough to include more narrative-writing in their curriculums. Students should be exposed to the personal narrative no matter what grade they are in" (xii). "A good first draft is an oxymoron" (31). Reed, herself, clearly did her homework when preparing this book. She interviewed admissions counselors at schools such as Cornell, Emory, Ohio State and the University of Michigan and gathered up-to-date college application questions. Reed provides the information needed to get a jump start on the application process, but also provides a plethora of helpful suggestions for narrative writing in general including advice on finding a topic, conferencing with students, and guidelines for revision. Additionally, there is a CD in the back of the book with handouts (from brainstorming to revision - fantastic!) and overheads to print and use in the classroom. As a teacher, this is an invaluable time-saver for me. I spend less time creating handouts from scratch (or using corny, mass market handouts) and more time with my students to guide and encourage them in the writing process itself.

I was impressed by Reed's breadth of knowledge with this subject-matter. Her experience speaks for itself; however, just flipping through the table of contents gives you a preview of what you're in for: "Cht. 1: From Assignments to Admissions," "Cht: 2: Types of Personal Narrative Questions," "Cht. 4: Banging out the First Draft," "Cht. 6: The Antidone for Telling: Description, Details, and Imagery" and "Cht. 7: Revision: Draft after Draft after Draft." Reed also includes a chapter solely for teachers on "Writing the College Recommendation." Other teacher bonuses include advice on small group versus individual conferencing, techniques to help students tune in to voice, and student samples from first to final draft. Reed makes the $20 you spend for this book go far.

This book is an easy to understand, modern, invaluable resource for a very important unit. A unit students will appreciate. Accessible and actually interesting to read (!), this book far exceeded my expectations. I cannot rave enough about it. The teacher who wants her students to succeed in high school, college and beyond-and who wants to make teaching narrative writing easier on herself-will buy this book.

Reviewed by Mary Jo Wyse

A sensible compendium of practical advice
Helpful Votes: 0 out of 0 total.
Review Date: 2005-02-13
Teaching Powerful Personal Narratives: Strategies For College Applications And High School Classrooms is a guide especially for teachers, who need to instruct their students in the art of captivating the reader's attention with essays, especially in a college application, but the advice herein will prove equally useful to high school seniors themselves. Individual chapters cogently address the different types of personal narrative questions one is likely to encounter, brainstorming ideas, how to tune in to one's "voice", guidelines for revising drafts, sample selections of college essays, caveats against too much coaching, and more. A sensible compendium of practical advice, written by an experienced writing consultant and enhanced with a CD-ROM of useful handouts and transparencies.

Excellent Writing Guide
Helpful Votes: 0 out of 0 total.
Review Date: 2005-02-07
Mary Jane Reed's vast teaching and consulting experience and her personal commitment not only to assist students get into college but also become better writers is evident throughout her book. This is an ideal tool for high school teachers and guidance counselors and a highly effective guide for parents, students and anyone who wants to improve his writing style and ability to communicate through a personal narrative. By identifying questions that a student may encounter on a college application and discussing who will read the student's essays, the book begins with clear guidance on how to become comfortable with the writing process. Next, Reed introduces a unique and extremely effective writing process including instruction on choosing a topic that will engage the reader and hints on "grabbing" and "plopping" the reader into the action at the start of the narrative. She then demonstrates how to write and polish a personal narrative by using techniques like carefully crafting transitions, accomplishing an effective voice to convey rhythm, and relaxing grammar to create a contemporary tone. Reed also introduces techniques designed to "show" readers rather than tell them about a subject, "activate" a draft, and revise a narrative until it becomes a polished, finished product. This book will exceed the reader's expectations through handouts and transparencies (in the text and on an attached CD), checklists, exercises and numerous examples at each stage of the writing process. Also, Reed frequently turns to teachers and guidance counselors to show them how to coach a student without actually making revisions for him, use one-on-one conferences through a three-stage process and write strong, convincing letters of recommendation. The reader can adopt the entire process from developing a topic to polishing a near-finished narrative or use parts of the process like adding details to "show" the reader or shortening a narrative to meet word or page requirements. Overall, high school teachers and guidance counselors, parents and students and anyone who wants to improve his narrative writing style will benefit from this clearly written, well organized, easy to understand guide.

Concise volume, considerable impact
Helpful Votes: 1 out of 1 total.
Review Date: 2005-01-31
Admired and respected by student writers, their parents and her colleagues for her inspirational work with the writing process, Reed has revealed techniques honed in the classroom to
guarantee improvement in students' personal narrative writing.
Numerous pages are devoted specifically to improving writing for college admissions. Reed effectively tackles typical application questions and provides clearly explained and easily implementable strategies for each stage of the writing process, discussing essential elements of composition like angle, voice, description, details, and imagery. Student samples are included to illustrate the techniques set forth. These strategies and techniques are not limited, however, to essays for college admissions; they are applicable to all personal narrative writing carried out by high school and adult writers. The final chapter includes essential suggestions for
writing letters of recommendation. The compact disc that accompanies the book contains all handouts and transparencies.
In this concise volume, Reed shares a systematic approach to personal narrative writing that will greatly benefit secondary English teachers, guidance counselors, and all other adults interested in helping students or in improving their own personal narrative writing techniques.

Reed College
The Legal and Regulatory Environment of Business
Published in Hardcover by Mcgraw-Hill College (1995-09-26)
Authors: Peter J. Shedd, Robert N. Corley, and O.Lee Reed
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an excellent read
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-12
This is being used as a text for a graduate level class. It is enjoyable to read, interesting, lucid, and well organized. The index and glossary are well structured. The authors make excellent use of bold text within the material and have plenty of helpful sidebar notes.

Legal & Regulatory Environment of Business
Helpful Votes: 1 out of 1 total.
Review Date: 2005-06-30
Great Book. Better than the other Legal Business books. Great cases. Easy to read and understand. Great for Business law. Other books are more about law instead of business law, Not this book. You be the Judge DVD-Rom is great similation of legal business situations. Book is great for learning Business Law.

Good Introduction to Business Law
Helpful Votes: 2 out of 2 total.
Review Date: 2006-07-29
This was the textbook for an introductory course in business law I took. It does a great job at laying the groundwork of the US legal system and explodes many common myths. A large amount of material is covered clearly and consisely. The chapters on contracts and constitutional law alone are worth the price of the book. The authors do a good job hitting the high points and not getting bogged down in details that are inappropriate for an introductory course.

There are a few typographical errors that carried over to the thirteenth edition and ought to have been caught. Because this is a survey course, the reader may find supplemental material such as a law dictionary necessary to understand some of the finer points.

Informative, enlightening, and well-organized.
Helpful Votes: 8 out of 10 total.
Review Date: 2001-01-25
Like many Americans, I didn't know much about our country's principles of government or its legal system. This book helped me to become more knowledgeable about both. I admit, this is not reading I would choose to curl up with in front of the fire; this was part of a requirement for my MBA. However, I will remember what I've learned in this text long after my class ends. Having previously been clueless about the legal system, it is now exhilarating to read about, say, how the nine US Supreme Court Justices are dealing with the aftermath of the Gore vs. Bush debacle and actually understand what is going on. The chapters are well-organized and easy to understand. There are even helpful study tips and ways to brief a legal case in the beginning of the text. After completing this book, I not only feel better equipped to handle business decisions, but also feel empowered and enlightened for better understanding our great country.

Reed College
The impoverished students' book of cookery, drinkery, & housekeepery
Published in Unknown Binding by Reed College Alumni Association (1965)
Author: Jay F Rosenberg
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The Impoverished Student's Book of Cookery, Drinkery, & House Keepery by Jay F. Rosenberg
Helpful Votes: 1 out of 1 total.
Review Date: 2007-10-30
I happened to find this little gem while browsing in my cookbook collection. It was given to me, along with used kitchen implements to start a kitchen, when I was in college in 1970. Not only did it provide useful information(very good chili recipe)back then, but it got me started on bread making which I still do. What a wonderful & delightful little book! It's a shame it's not still in print. Still helpful & relevant. The current Amazon prices ran from $30 to $100 for copies. Someone else must love theirs as well (the cover price was $1.50)! I wouldn't part with mine for $100.

Best cookbook, ever.
Helpful Votes: 2 out of 2 total.
Review Date: 2006-10-16
My Dad bought this cookbook in 1970 and passed it on to me when I started life after college. Now that I'm in grad school I can't imagine surviving without it.

Great recipes, amusing presentation
Helpful Votes: 3 out of 3 total.
Review Date: 2006-09-24
I bought this book when I was an impoverished student in 1970. When my husband and I divorced in 1987, we fought over who got custody of this book because we couldn't find another copy of it anywhere. Some of the recipes in it are still my favorites. If Jay Rosenberg ever gets tired of philosophy, maybe he could compete with Emeril?

Reed College
Snapshot Chronicles: Inventing the American Photo Album
Published in Hardcover by Princeton Architectural Press and Reed College (2006-01-19)
Authors: Stephanie Snyder, Barbara Levine, Matthew Stadler, and Terry Toedtemeier
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A Book Full of Possibilities
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-11
This book, for the reasons already mentioned by the other reviewers, is wonderful in its format and presentation of the information. I thoroughly enjoyed poring over the various albums presented and marveled at the unique creativity of each of their authors. As a person who creates scrapbooks, I admit feeling some sorrow that these albums have wandered far from their original "families," but at the same time, it gave me hope that there is an increasing respect for the folk art aspects of the "snapshot album" and that my albums -- if they go astray -- may someday be archived and revered like so many American handstitched quilts. So, I take solace in that the future my "art" is full of possibilities!

I have one small criticism: I would have liked to have seen the text printed in a slightly larger typeface. I found the small typeface difficult to read with my aging eyes -- but, I persevered and read every word!

History Your Imagination Will Appreciate
Helpful Votes: 1 out of 1 total.
Review Date: 2006-08-21
This is a most interesting book, at least for people such as myself who have an interest in late 19th and early 20th century photography. Actually, I suspect it would also intrigue people who lack that enthusiasm but who have an interest in general social history of this period. A premise of the book is that photographs in albums are often times given added historical or literary meaning and visual interest by being placed into a personalized context by an arranger, compiler, and/or photographer. This context provides the photographs with an enhanced ability to create an historical account of a life, a portion of a life, an event, etc. - without being subservient to a text. Most of the albums presented do not have any substantial written commentary (and many have no written text other than labels for individual photographs), and rely on the images alone to provide the larger insights. The book is extensively and richly illustrated with examples drawn from the large and thoughtfully acquired collection of Barbara Levine. These examples illuminate and extend the clear and insightful commentary in the book.

The book also contains a very fine essay by the novelist Matthew Stadler discussing his ideas concerning the value of such albums that I was grateful to see, as these were ideas that would not likely have occurred to me, but were most insightful. This is a most pleasing inclusion.

The historical component of a picture is obviously improved by being placed in context. One of the most interesting features of this book then, is its visual demonstration of the wide variety of historical narrative styles that can be illustrated by albums, and even the way historical events can be illustrated without a "narrative" per se.

Definitely a valuable book for people who are interested in historical photographs. A small criticism, from my stand point is that I would have liked to have seen more albums filled with tintypes, but this is a _very_ trivial point when compared with the strengths of the book.

the beginnings of the American photo album as a type of social history
Helpful Votes: 2 out of 3 total.
Review Date: 2006-02-07
The cover is velvet, like one of those fancy Victorian-era photo albums. "Snapshot Chronicles" accompanies an exhibition at Reed College of innumerable photographs collected by Barbara Levine. The photographs are kept together as they were in albums of their original owners; or in the case of those not going with an album, in groups of similarly pictured individuals or similar subject matter. The source of the photographs was the Kodak Brownie camera introduced as a consumer item in 1900. This quickly led to an explosion of photographs of friends, relatives, yards and neighborhoods, vacation scenes, and varied activities (much as the cell phone has spurred new kinds of communication these days, one assumes). The photos were kept in "vernacular" photo albums; whose charm to later generations is explained by Willard Morgan, the Director of the Museum of Modern Art's Department of Photography in 1944, "The snapshot has become, in truth, a folk art, spontaneous, almost effortless, yet deeply expressive. It is an honest art...partly because it is simply more trouble to make an untrue picture than a true picture." The hundreds of simple, yet fetching snapshots were taken before the days when artists, photojournalists, advertisers, and propagandists started to make use of cameras for their own specialized ends. Thus, the guileless, popular, vernacular snapshots can be seen as an unwitting visual social history of the era too.

Reed College
Reed College or 2007 (College Prowler: Reed College Off the Record)
Published in Paperback by College Prowler (2006-07-01)
Author: College Prowler
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Great college guide series; great college.
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-03
Nothing really compares to actually visiting a college, but if that's impossible due to time and money constraints, then this guide is almost as good. The Best 366 Colleges, 2008 Edition (College Admissions Guides) Only gives two pages per college, not nearly enough. This book has about 150 (albeit small) pages.

Very helpful guide
Helpful Votes: 1 out of 1 total.
Review Date: 2006-09-20
Reed is a pretty unique school, so I was interested to see what the students who went there thought about it. This book gives you pretty much any information on the school you might want: what the classes are like, what the city is like, what is there to do, are there good places to party, etc. Really great stuff - I definitely recommend it.

Reed College
The Distinctive College : Antioch, Reed and Swarthmore (Foundations of Higher Education)
Published in Paperback by Transaction Publishers (1992-01-01)
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ANTIOCH COLLEGE: STILL AMERICA'S MOST INTERESTING SCHOOL
Helpful Votes: 20 out of 24 total.
Review Date: 2001-06-07
In the 1960's, Burton R. Clark wrote THE DISTINCTIVE COLLEGE: ANTIOCH, REED, AND SWARTHMORE. His highly influential book was a best seller of the times which argued, intelligently, that consumers seeking higher liberal arts education do well to avoid "me-too" and "wanna-be" accredited higher ed diploma mills in favor of "distinctive" colleges. Such places, he stated, are known not only for distinguished, high accomplishment, high energy alumni, but also for being genuinely "interesting and distinctive," populated by obviously dynamic and intellectually articulate and outspoken undergraduates. Clark also suggested other guideposts and evidences of "distinctive," meant in a positive, desireable sense.

His book was regarded as very important in a time of high intellectual ferment and soul searching in America, and in the world, generally. It deserved to be.

Of the three "ideal" colleges examined, Clark's obvious favorite was Antioch College in Yellow Springs, Ohio, 60 miles north of Cincinnati. The famous school was founded in 1852 by Massachusetts intellectual rebels in the decade prior to the American Civil War of 1861-65, and intended as an alternative to establishment schools of the times, especially Harvard. Horace Mann, then a U.S. congressman, was chosen to serve as Antioch's first president (1852-1859). Prior to his congressional service, Mann had set up the first widespread public education system in the USA (in Massachusetts), and became known as the "father of American public education." Interestingly, his successor, a Dr. Hill, served only briefly as Antioch president before being selected to become president at Harvard in Massachusetts, the school Antioch had been set up to improve upon.

The establishment of Antioch College in Ohio was a national pre-Civil War event, reported in the New York Times and all across the USA, then less than 100 years old. Over the following 149 years (I write this in June, 2001), the New York Times was to devote a great deal of coverage to Antioch College (several pages of the current print version of the NYT Index are devoted to Antioch) as the school repeatedly called attention to itself, its students, and the proposition that higher education in America is not a dull subject. Love it or hate it, no-one could deny that Antioch College in Ohio has always been an "interesting" school, and being "interesting," argued Dr. Clark in the 1960's, is the first and most important quality of "the distinctive college."

Now, the advice of sage Chinese (which is not all of them) on the subjecting of "being interesting" is reflected in a famous Chinese curse which, roughly translated, is "May you be born in interesting times." What does this tell us about "interesting" colleges?

One thing it tells us, by implication, is that any truly "interesting" college is going to experience rough, controversial, and highly risky times, and is likely to be subjected not only to praise and high regard (of the type delivered to Antioch College by Dr. Burton Clark in the 1960's), but also to criticism, unfair and untrue defamation, and even physical attacks. Antioch College in Ohio has experienced all of these, certainly in much higher quantities than the other two "distinctive" colleges mentioned in the title of Clark's book, Reed and Swarthmore (both far quieter, and, one might conclude, less "interesting" places than Antioch).

But like another uniquely American institution, the Mississppi River, Antioch College in Ohio still "keeps rolling along." It's been up (was one of America's most prestigious colleges in the 1950's and 1960's), and it's been down (following problems in the mid-1970's, its prestige dropped quite a bit for a temporary period, then returned in the late 1980's), but it's never been out. A book devoted only to reprints of New York Times coverage of Antioch College in Ohio over 149 years would make interesting reading, and would as well be an important comment on American higher education at its best.

Burton C. Clark's THE DISTINCTIVE COLLEGE: ANTIOCH, REED, AND SWARTHMORE is an important book. Anyone educated in America and anyone who cares about America's contribution to higher education in the 20th Century (and others) should get it and read it.

Reed College
Guide To Teaching Woodwinds
Published in Paperback by McGraw-Hill Humanities/Social Sciences/Languages (1989-12-01)
Author: Frederick W Westphal
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what a deal
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-09
I was able to use this for my woodwind studies, and at a fraction of the cost!

Reed College
Louisville Cardinals Football
Published in Hardcover by Sports Masters (1999-12-10)
Authors: Jim Bolus and Billy Reed
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Another step forward for Louisville Football
Helpful Votes: 2 out of 2 total.
Review Date: 1999-12-28
Great book and a must have for any fan of Louisville Athletics and fans of NCAA football. Gives great insight in the difficulties the program has gone through and the amazing strides it makes yearly.

Reed College
Teaching With Power: Shared Decision-Making and Classroom Practice (School Reform Series)
Published in Paperback by Teachers College Press (2000-06)
Author: Carol J. Reed
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Accessible, Inspirational, and Useful
Helpful Votes: 1 out of 2 total.
Review Date: 2000-11-22
I liked this book because it is a useful academic work that is (surprise) entertaining to read. The author has a knack for presenting complicated concepts in an accessible and often humorous way, then backs up her points so they are meaningful to educators. Reed's research is thorough and appropriately exhaustive: just a few paragraphs in it's clear that she knows what she's talking about. Yet the reason I remained engaged in the book is that the author doesn't lose sight of her audience. Reed's observations are practical, significant, and in many ways a relief for anyone who has felt frustrated or ineffective trying to create change as an educator or administrator. This book helped me understand the role we all play in the complex nature of the educational process. It left me feeling empowered and inspired.


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